CN111985948A - Automatic tracking and monitoring platform for mobile advertisement data - Google Patents
Automatic tracking and monitoring platform for mobile advertisement data Download PDFInfo
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- CN111985948A CN111985948A CN201910428498.4A CN201910428498A CN111985948A CN 111985948 A CN111985948 A CN 111985948A CN 201910428498 A CN201910428498 A CN 201910428498A CN 111985948 A CN111985948 A CN 111985948A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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Abstract
The invention relates to the technical field of advertisement effect monitoring, and provides an automatic tracking and monitoring platform for mobile advertisement data, wherein the automatic tracking and monitoring platform is built based on a Hadoop system architecture and mainly comprises a user management module, a monitoring and analyzing module and an intelligent anti-cheating module; the user management module is used for account management and can set account authority; the monitoring and analyzing module is used for formulating a personalized execution scheme aiming at the requirements of customers, tracking and monitoring the whole advertising delivery process and providing a detailed and comprehensive data report and an analysis report; the intelligent anti-cheating module establishes an anti-cheating model based on the behavior data and the delivery data; the cheating click characteristics, the cheating equipment characteristics and various simulators can be identified, and the false flow is actively cleaned and filtered; the invention solves the problems that the advertisement monitoring system in the prior art is lack of an anti-cheating mechanism, a large amount of flow information is counterfeited, the authenticity of the monitored information is poor, and the analysis capability and the display effect are poor.
Description
Technical Field
The invention relates to the technical field of advertisement effect monitoring, in particular to a mobile advertisement data automatic tracking and monitoring platform.
Background
With the development of mobile communication technology, the mobile internet has become an essential network service in people's life. Meanwhile, the advertisement can not enter the life, and is closely related to the life of people, and all large, medium and small enterprises always pay great attention to the putting and releasing of the advertisement for the brand construction and the development of the enterprises. The mobile internet is an emerging medium and one of the media choices for advertising in large enterprises. Meanwhile, with the popularity of large-screen touch mobile terminals, various mobile applications become new carriers of mobile advertisements. The mobile application advertisement is regarded as a new blue sea by the industry due to the rapid development of the whole mobile internet industry and the updating iteration of the mobile terminal, and has great opportunity and strategic significance.
The effect monitoring means that the effect of a certain behavior is monitored and evaluated, the monitored data is collated, the collated data is analyzed to carry out systematic evaluation on the current behavior, and good reference and reference are provided for the next same behavior. The APP advertisement is a novel advertisement form combining the advertisement and an application program of a third-party smart phone, and effect monitoring before, during and after advertisement putting is carried out based on the advertisement form, and the monitoring is called as APP advertisement effect monitoring.
However, when the market is applied to advertisement monitoring software, a system lacks an anti-cheating mechanism, a large amount of flow information is counterfeited, and the authenticity of monitoring information is poor, so that an advertiser cannot be expected to popularize, and a correct market decision cannot be made according to data; meanwhile, the software has low analysis capability and poor display effect.
Disclosure of Invention
Solves the technical problem
Aiming at the defects of the prior art, the invention provides a mobile advertisement data automatic tracking and monitoring platform, which solves the problems that an advertisement monitoring system in the prior art is lack of an anti-cheating mechanism, a large amount of flow information is fake, the authenticity of monitoring information is poor, and the analysis capability and the display effect are poor.
Technical scheme
In order to achieve the purpose, the invention is realized by the following technical scheme:
a mobile advertisement data automatic tracking monitoring platform is built based on a Hadoop system architecture and mainly comprises a user management module, a monitoring analysis module and an intelligent anti-cheating module; the user management module is used for account management and can set account authority;
the monitoring and analyzing module is used for formulating a personalized execution scheme aiming at the requirements of customers, tracking and monitoring the whole advertising delivery process and providing a detailed and comprehensive data report and an analysis report;
The intelligent anti-cheating module establishes an anti-cheating model based on the behavior data and the delivery data; and the characteristics of cheating clicks, characteristics of cheating equipment and various simulators can be identified, and the false flow is actively cleaned and filtered.
Still further, the subscriber management module performs authority level restriction on the totality of subscribers including an administrator, an advertiser, and a client, the administrator being able to make changes to the advertiser base information.
Furthermore, the advertiser can add and delete clients at will through a user interface, and can query detailed monitoring reports of all advertisements under the advertiser's main body, and the client can query specific monitoring information under each advertisement.
Furthermore, the monitoring information includes a common click rate, an IP click rate, a second skip rate, a display amount, a stay time of the user on the advertisement page, and the like.
Furthermore, the monitoring and analyzing module collects behavior data of the user in real time without a buried point, monitors exposure, click, activation and preservation of a full link, attributes the behavior data in real time and clearly distinguishes activation or natural quantity brought by different channels.
Furthermore, the monitoring analysis module performs time interval analysis, regional analysis, cycle conversion and retention state analysis on the monitoring information, and forms a visual graph and an analysis document respectively.
Advantageous effects
The invention provides a mobile advertisement data automatic tracking monitoring platform, compared with the prior art, the mobile advertisement data automatic tracking monitoring platform has the following beneficial effects:
the tracking monitoring platform realizes the safety management of a multi-user system by designing an authority management mechanism, comprehensively monitors the behaviors of secondary users of the monitoring analysis module and distinguishes channels to ensure the monitoring completeness, carries out graphics and imaging on the data of monitoring information by utilizing a built-in visual plug-in, and ensures that an advertiser acquires a direct and comprehensive advertisement state by matching with a multi-angle analysis conversion mechanism. And then through an intelligent anti-cheating module and a multi-dimensional anti-cheating model, false flow is identified, the accuracy of monitored data is ensured, and a fair quantity basis is provided for effect evaluation and advertisement charging calculation of network advertisements.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below, and it is obvious that the described embodiments are a part of the embodiments of the present invention, but not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Example (b):
the automatic tracking and monitoring platform for the mobile advertisement data is built based on a Hadoop system architecture and mainly comprises a user management module, a monitoring and analyzing module and an intelligent anti-cheating module; the user management module is used for account management and can set account authority;
the user management module limits the authority level of all users including an administrator, an advertiser and a client, and the administrator can change the basic information of the advertiser (each account has different authorities, and different media advertisers can only view the advertisement flow information of the advertisers). The advertiser can add and delete clients at will through a user interface, and can query detailed monitoring reports of all advertisements under the advertiser's main body, and the client can query specific monitoring information under each advertisement.
The monitoring information includes a common click amount, an IP click amount, a secondary skip amount, a display amount, a dwell time of the user on the advertisement page, and the like.
The monitoring and analyzing module is used for formulating a personalized execution scheme aiming at the requirements of customers, tracking and monitoring the whole advertising delivery process and providing a detailed and comprehensive data report and an analysis report; the monitoring analysis module performs time interval analysis, region analysis, cycle conversion and retention state analysis on the monitoring information, and respectively forms a visual graph and an analysis document. And multi-dimensional analysis and comparison of date, area and the like are realized through multi-angle analysis.
The intelligent anti-cheating module establishes an anti-cheating model based on the behavior data and the delivery data; and the characteristics of cheating clicks, characteristics of cheating equipment and various simulators can be identified, and the false flow is actively cleaned and filtered. The monitoring analysis module collects behavior data of a user in real time without a buried point, monitors exposure, click, activation and preservation of a full link, attributes in real time and clearly distinguishes activation or natural quantity brought by different channels.
Meanwhile, cheating behavior identification based on IP and equipment fingerprints is supported; the cheating rules are customized, and false flow is filtered efficiently; the multi-dimensional anti-cheating model identifies false flow, ensures the accuracy of monitored data and provides a fair quantity basis for the effect evaluation and the advertisement charging calculation of the network advertisement.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (6)
1. The automatic tracking and monitoring platform for the mobile advertisement data is characterized by being built based on a Hadoop system architecture and mainly comprising a user management module, a monitoring and analyzing module and an intelligent anti-cheating module; the user management module is used for account management and can set account authority;
the monitoring and analyzing module is used for formulating a personalized execution scheme aiming at the requirements of customers, tracking and monitoring the whole advertising delivery process and providing a detailed and comprehensive data report and an analysis report;
the intelligent anti-cheating module establishes an anti-cheating model based on the behavior data and the delivery data; and the characteristics of cheating clicks, characteristics of cheating equipment and various simulators can be identified, and the false flow is actively cleaned and filtered.
2. The mobile advertisement data automatic tracking and monitoring platform as claimed in claim 1, wherein the user management module performs authority level restriction on the user population including administrator, advertiser and client, and the administrator can change the advertisement main basic information.
3. The platform of claim 2, wherein the advertiser can add and delete clients at will through the user interface, and can query detailed monitoring reports of all advertisements under its main body, and the client can query specific monitoring information under each advertisement.
4. The platform of claim 3, wherein the monitoring information includes a general click rate, an IP click rate, a second skip rate, a display amount, a user's stay time on an advertisement page, and the like.
5. The platform of claim 1, wherein the monitoring and analyzing module collects behavior data of a user in real time without a buried point, monitors exposure, click, activation and preservation of a full link, and performs real-time attribution to clearly distinguish activation or natural quantity brought by different channels.
6. The automatic mobile advertisement data tracking and monitoring platform according to claim 1, wherein the monitoring analysis module performs time interval analysis, regional analysis, cycle conversion and retention state analysis on the monitoring information, and forms a visual graph and an analysis document respectively.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910428498.4A CN111985948A (en) | 2019-05-22 | 2019-05-22 | Automatic tracking and monitoring platform for mobile advertisement data |
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| CN201910428498.4A CN111985948A (en) | 2019-05-22 | 2019-05-22 | Automatic tracking and monitoring platform for mobile advertisement data |
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| CN201910428498.4A Pending CN111985948A (en) | 2019-05-22 | 2019-05-22 | Automatic tracking and monitoring platform for mobile advertisement data |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112465549A (en) * | 2020-11-30 | 2021-03-09 | 上海酷量信息技术有限公司 | System and method for identifying channel cheating |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112465549A (en) * | 2020-11-30 | 2021-03-09 | 上海酷量信息技术有限公司 | System and method for identifying channel cheating |
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