CN111708811A - Visitor data management method and device, electronic equipment and storage medium - Google Patents
Visitor data management method and device, electronic equipment and storage medium Download PDFInfo
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Abstract
The disclosure relates to a visitor data management method, a visitor data management device, an electronic device and a storage medium. The visitor data management method comprises the following steps: acquiring identification data of WeChat friends in a sales use terminal and chatting record data corresponding to the WeChat friends; acquiring identification data of a plurality of clients in a client relationship management system; and if the identification data of the WeChat friend is matched with the identification data of the client, associating the identification data of the client with the chatting record data of the WeChat friend. The embodiment of the disclosure can improve the working efficiency of sales, reduce the marketing cost, standardize the behavior of employees, reduce the leakage risk of data resources, protect enterprise assets, realize visual management, reduce the management difficulty, and improve the user experience and the sales conversion rate of companies.
Description
Technical Field
The present disclosure relates to the field of data management technologies, and in particular, to a visitor data management method and apparatus, an electronic device, and a storage medium.
Background
With the popularization of the internet, more and more customers enter a customer relationship management system (namely, a CRM system) through various channels.
In order to realize the purpose of selling goods or services of a company, a client entering a client relationship management system needs to be assigned to a specific sales name, so that the sales provides consultation services for the client by using WeChat, and the client can know the performance condition of the goods or services sold by the company conveniently.
However, at present, sales personnel often have unsatisfactory promotion effects due to lack of effective supervision in the process of promoting goods and services by using WeChat.
Disclosure of Invention
To solve the above technical problem or at least partially solve the above technical problem, the present disclosure provides a guest data management method, apparatus, electronic device, and storage medium.
In a first aspect, an embodiment of the present disclosure provides a visitor data management method, including the following steps:
acquiring identification data of WeChat friends in a sales use terminal and chatting record data corresponding to the WeChat friends;
acquiring identification data of a plurality of clients in a client relationship management system;
and if the identification data of the WeChat friend is matched with the identification data of the client, associating the identification data of the client with the chatting record data of the WeChat friend.
Further, the identification data of the WeChat friend comprises at least one of a micro signal, a remark, a mobile phone number, a head portrait and a nickname;
the identification data of the customer includes at least one of a micro-signal, a note, a phone number, a head portrait, and a nickname.
Further, if the identification data of the WeChat friend matches the identification data of the client, associating the identification data of the client with the chat record data of the WeChat friend, including:
and if the identification data of a certain WeChat friend and the identification data of a certain client have at least one item, associating the identification data of the client with the chatting record data of the WeChat friend.
Further, still include: and if the identification data of the WeChat friend is not matched with the identification data of the client, newly establishing the identification data of the client based on the identification data of the WeChat friend, and associating the identification data of the client with the chatting record data of the WeChat friend.
Further, still include:
acquiring identification information of a visitor of a master station system and operation record data corresponding to the visitor;
and if the identification data of the visitor is matched with the identification data of the client, associating the identification data of the client with the operation record data of the visitor.
Further, still include:
the master station system comprises a WeChat public number and/or a WeChat applet;
the identification information of the visitor comprises a UnionID and WeChat identification data;
the micro beacon identification data comprises at least one of a micro signal, a remark, a mobile phone number, a head portrait and a nickname.
Further, still include:
and storing the identification data of the WeChat friends and the chat record data corresponding to the WeChat friends into the customer relationship management system based on the association result.
In a second aspect, an embodiment of the present disclosure further provides a visitor data management apparatus, including:
the WeChat friend data acquisition module is used for acquiring identification data of WeChat friends in the sales use terminal and chatting record data corresponding to the WeChat friends;
the client data acquisition module is used for acquiring identification data of a plurality of clients in the client relationship management system;
and the association module is used for associating the identification data of the client with the chatting record data of the WeChat friend if the identification data of the WeChat friend is matched with the identification data of the client.
In a third aspect, an embodiment of the present disclosure further provides an electronic device, including: a processor and a memory;
the processor is configured to perform the steps of any of the methods described above by calling a program or instructions stored in the memory.
In a fourth aspect, the disclosed embodiments also provide a computer-readable storage medium storing a program or instructions for causing a computer to perform the steps of any of the above methods.
Compared with the prior art, the technical scheme provided by the embodiment of the disclosure has the following advantages:
the embodiment of the disclosure can improve the working efficiency of sales, reduce the marketing cost, standardize the behavior of employees, reduce the leakage risk of data resources, protect enterprise assets, realize visual management, reduce the management difficulty, and improve the user experience and the sales conversion rate of companies. In addition, the system provides one-stop convenient service for users to use the system.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure.
In order to more clearly illustrate the embodiments or technical solutions in the prior art of the present disclosure, the drawings used in the description of the embodiments or prior art will be briefly described below, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without inventive exercise.
Fig. 1 is a flowchart of a guest data management method according to an embodiment of the present disclosure;
FIG. 2 is a schematic diagram of data flow during execution of the guest data management method provided in FIG. 1;
FIG. 3 is a flow chart of another guest data management method provided by an embodiment of the present disclosure;
fig. 4 is a flowchart of a guest data management apparatus according to an embodiment of the present disclosure;
fig. 5 is a schematic diagram of a hardware structure of an electronic device according to an embodiment of the present disclosure.
Detailed Description
In order that the above objects, features and advantages of the present disclosure may be more clearly understood, aspects of the present disclosure will be further described below. It should be noted that the embodiments and features of the embodiments of the present disclosure may be combined with each other without conflict.
In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present disclosure, but the present disclosure may be practiced in other ways than those described herein; it is to be understood that the embodiments disclosed in the specification are only a few embodiments of the present disclosure, and not all embodiments.
As before, the current salespersons lack effective supervision in the process of using WeChat to promote goods and services, so that the promotion effect is often unsatisfactory. Research has shown that one important reason for this problem is that during sales promotion of goods and services using WeChat, managers cannot timely obtain WeChat chat records of sales and customers, and even if WeChat chat records are obtained, due to the lack of relevance of WeChat chat records to customers in the customer relationship management system, customers cannot be located, which makes supervision difficult.
In view of this, the embodiments of the present disclosure provide a method for managing guest data. Fig. 1 is a flowchart of a guest data management method according to an embodiment of the present disclosure. In particular, the method may be performed by an operating system on the smart terminal, or an application installed on the operating system of the smart terminal. Moreover, the method can be executed by one intelligent terminal, and can also be executed by a plurality of intelligent terminals in a matching way. The intelligent terminal can be a mobile phone, a notebook computer, a tablet computer, an intelligent wearable device and the like.
The method comprises the following steps:
s110, obtaining identification data of the WeChat friends in the sales use terminal and chatting record data corresponding to the WeChat friends.
The sales use terminal is a terminal which is used for selling goods and services by using WeChat and is provided with an application program of WeChat, and specifically can be a mobile phone, a notebook computer, a tablet computer, an intelligent wearable device and the like. The identification data of the WeChat friend includes at least one of a micro signal, a note, a mobile phone number, a head portrait, and a nickname.
The implementation method of the step has various methods, illustratively, WeChat data extraction software is installed at a sales use terminal; controlling the WeChat data extraction software to acquire WeChat friend address book data and chatting record data in a WeChat application program database in the sales use terminal; and acquiring identification data of the WeChat friend based on the address book data.
Optionally, when the WeChat data extraction software is used for acquiring the WeChat friend address book data and the chat record data in the sales use terminal, the acquisition of the WeChat friend address book data and the acquisition of the chat record data may be performed synchronously or asynchronously. The acquisition of the WeChat friend address book data and the acquisition of the chat record data can be realized by triggering through a timer or manually. The frequency of obtaining the WeChat friend address book data and the frequency of obtaining the chatting record data can be the same or different. The present disclosure is not so limited.
Optionally, the sales use terminal may be further configured to be connected to the cloud server, and after the identification data of the wechat friend in the sales use terminal and the chat record data corresponding to the wechat friend are obtained, the identification data of the wechat friend and the chat record data corresponding to the wechat friend are sent to the cloud server. And the cloud server stores and integrates the received identification data of the WeChat friends and the chat record data corresponding to the WeChat friends. Illustratively, the cloud server stores the identification data of the WeChat friends received by the cloud server and the chat record data corresponding to the WeChat friends in a clickhouse database, so that rapid response can be realized when statistics and query of each dimension are carried out subsequently. The cloud server integrates the received identification data of the WeChat friends with the chat record data corresponding to the WeChat friends, and illustratively, the integration method can include the step of transferring pictures and files in the chat records, so that the pictures and the files can be found quickly and opened correctly.
S120, obtaining identification data of a plurality of clients in the client relationship management system.
The identification data of the customer includes at least one of a customer's micro-signal, notes, phone number, avatar, and nickname.
It should be noted that, in practice, the number of items in the identification data of the wechat buddy obtained by performing S110 may be the same as or different from the number of items in the identification data of the wechat buddy obtained by performing S120. In practice, the category of the item in the identification data of the wechat friend obtained by performing S110 may be the same as or different from the category of the item in the identification data of the wechat friend obtained by performing S120. Here, the item refers to a micro signal, a note, a mobile phone number, a head portrait, or a nickname.
S130, if the identification data of the WeChat friend is matched with the identification data of the client, the identification data of the client is associated with the chatting record data of the WeChat friend.
The specific implementation method of this step is various, and exemplarily, the identification data of each of the wechat friends acquired in S110 is compared with the identification data of all the clients acquired in S120 one by one, and if at least one item exists between the identification data of a certain wechat friend and the identification data of a certain client, the identification data of the client is associated with the chat record data of the wechat friend.
Optionally, when the identification data of the WeChat friend and the identification data of the customer both include a mobile phone number, the WeChat friend and the customer are matched through the mobile phone number. Or when the identification data of the WeChat friend and the identification data of the client both comprise the micro signal, the WeChat friend is matched with the client through the micro signal. In practice, the probability that two clients have the same mobile phone number or the same micro signal is extremely low, so that the matching accuracy can be improved.
Illustratively, if the identification data of the WeChat friend A includes a cell phone number, a micro signal, and a nickname. The identification data of client B includes a mobile phone number and a nickname. And if the mobile phone number of the WeChat friend A is consistent with that of the client B, judging that the WeChat friend A is matched with the client B, namely, considering that the WeChat friend A and the client B are the same person. The identification data of the client B is associated with the chat log data of the WeChat friend a. Here "associated" should be understood as being that based on the identification data of client B, the chat history data of the sales and WeChat friend a can be queried.
According to the technical scheme, identification data of WeChat friends in the sales use terminal and chatting record data corresponding to the WeChat friends are obtained; if the identification data of the WeChat friend is matched with the identification data of the client, the identification data of the client is associated with the chatting record data of the WeChat friend, so that the WeChat chatting records of the sales and the client are associated with the client in the client relationship management system, and the sales promotion activity can be conveniently monitored subsequently.
Optionally, when subsequently supervising sales promotion activities, a supervision rule may be preset, and subsequently, according to the supervision rule, operations such as processing, filtering, counting, querying and the like on the WeChat chat records are executed. For example, regulatory rules including sensitive words may be set to determine whether sales are mistalking during the sales promotion, etc., to restrict sales and thereby reduce the chance of the sales being complained. And supervision rules including the number of communication between sales and customers can be set to urge the sales to actively contact the customers, so that the order rate of the commodities and the services is improved. Obviously, compared with a scheme that after a problem (such as complaint by a client) occurs in a sales promotion activity, a chat record of WeChat is checked manually, on one hand, the technical scheme can realize advance supervision and reduce the probability of occurrence of the problem; on the other hand, the chat record can be rapidly inquired. In addition, sales promotion activities are supervised, so that the effect of restricting sales behaviors can be achieved, and client resources are prevented from being taken away after the sales promotion activities are out of work.
Further, considering that in practice, sales often have at least two micro-signals to separate the work micro-signal from the private micro-signal, it can be considered that all the micro-trusted friends on the sales work micro-signal are customers who have an intention to know the goods or services of the company. On the basis of the technical schemes, if the identification data of the WeChat friend is not matched with the identification data of the client, the identification data of the client is newly established based on the identification data of the WeChat friend, and the identification data of the client is associated with the chatting record data of the WeChat friend. The fact that the identification data of the WeChat friend is not matched with the identification data of the client means that any item in the identification data of the WeChat friend is different from all items in the identification data of all clients in the client relationship management system. If the identification data of the WeChat friend does not match with the identification data of the customer, the fact that the relevant data of the customer is not recorded in the customer relationship management system is indicated. In this case, a new client is created in the client relationship management system, and according to the identification data of the WeChat friend, the identification data of the client is generated and input into the client relationship management system, and the chat record data of the WeChat friend is associated with the newly created client. The arrangement can further improve the customer data in the customer relationship management system.
Optionally, the identification data of the WeChat friend and the chat record data corresponding to the WeChat friend may be stored in the customer relationship management system subsequently based on the association result. The arrangement can further improve the customer data in the customer relationship management system.
Fig. 2 is a schematic diagram of data flow during execution of the guest data management method provided in fig. 1. Referring to fig. 2, the data stored in the database is read from the wechat application database in the sales use terminal by using the wechat data extraction software, and the data is analyzed to obtain the identification data of the wechat friend and the chat record data corresponding to the wechat friend. And writing the identification data of the WeChat friend and the chatting record data corresponding to the WeChat friend into a clickhouse database. And the association module for executing the association task reads the identification data of the WeChat friends in the clickhouse database and the chat record data corresponding to the WeChat friends, associates the identification data of the WeChat friends with the identification data of all the clients in the client relationship management system based on the identification data of the WeChat friends to form an association result, and writes the association result into the clickhouse database. In addition, the identification data of the WeChat friend and the chatting record data corresponding to the WeChat friend can be uploaded to a customer relationship management system for data backup. In addition, the correlation result can be uploaded to the customer relationship management system from the clickhouse database. This enables seamless connection of the clickhouse database to the customer relationship management system.
Compared with the existing sales management system, the scheme can improve the sales work efficiency, reduce the marketing cost, standardize the staff behaviors, reduce the leakage risk of data resources, protect enterprise assets, realize visual management, reduce the management difficulty and improve the user experience and the sales conversion rate of companies. In addition, the system provides one-stop convenient service for users to use the system.
Fig. 3 is a flowchart of another guest data management method provided in an embodiment of the present disclosure. Referring to fig. 3, the guest data management method includes:
s210, obtaining identification data of the WeChat friends in the sales use terminal and chatting record data corresponding to the WeChat friends.
S220, obtaining identification data of a plurality of clients in the client relationship management system.
And S230, if the identification data of the WeChat friend is matched with the identification data of the client, associating the identification data of the client with the chatting record data of the WeChat friend.
S240, obtaining identification information of the visitor of the master station system and operation record data corresponding to the visitor.
Optionally, the master station system comprises any one of an external master station network, a wechat community number and a wechat applet. Wherein the external host network comprises an official website of the company.
The identification information of the visitor comprises at least one of a mobile phone number, WeChat identification data, a QQ number, a microblog account number, a mailbox account number, a UnionID and an external master station network account number. The micro beacon identification data includes at least one of a micro signal, a note, a cell phone number, a head portrait, and a nickname.
For example, if a company has a business of selling various subject tutor courses, the company typically publicizes the courses sold by the company in various ways, increases the popularity and the influence, and further increases the selling rate of the courses. Specifically, it can attract visitors by publishing information related to courses, such as course introduction, trial listening courses, question making systems, etc., on its master station network, WeChat public and WeChat applets. Or the degree of awareness can be improved in a Search Engine Marketing (SEM) mode or a learning card putting mode, and the course is popularized. When a visitor is interested in a particular course sold by the company, the visitor accesses the host system and performs certain operations (e.g., listening to the course on trial, browsing advertising pages, purchasing the course, listening to the purchased course, learning to do questions on a question-making factor, etc.) to further learn about the course.
The operation record data corresponding to the visitor records the operation record left by the visitor when accessing the master station system. Illustratively, the operation record data corresponding to the visitor includes at least one of visitor trial listening lesson data, visitor browsing advertisement page data, visitor purchasing lesson data, lessons purchased by the visitor based thereon, and subject system learning data.
And S250, if the identification data of the visitor is matched with the identification data of the client, associating the identification data of the client with the operation record data of the visitor.
The specific implementation method of this step is various, and exemplarily, the identification data of each visitor acquired in S240 is compared with the identification data of all the clients acquired in S120 one by one, and if at least one item exists between the identification data of a certain visitor and the identification data of a certain client, the identification data of the client is associated with the chat record data of the WeChat friend. Wherein, the items refer to micro signals, remarks, mobile phone numbers, head portraits or nicknames.
The operation record data of the visitor can reflect the interest point and the attention point of the visitor to a certain extent. The arrangement can arrange various data related to the same client in the client relationship management system together, so that the client can be conveniently and comprehensively understood before the client is served, and the order rate is improved.
Typically, if the master site system includes a wechat community number and/or wechat applets; the guest's identification information includes a UnionID and WeChat identification data. The micro beacon identification data includes at least one of a micro signal, a note, a cell phone number, a head portrait, and a nickname. It will be understood by those skilled in the art that the user's UnionID is unique as long as the mobile application, web application, and public account number (including applets) are under the same WeChat opening platform account. In other words, the Unionid is the same for different applications under the same trusted open platform for the same user. Therefore, if the master station system comprises the WeChat public number and/or the WeChat applet; the identification information of the visitor comprises UnionID and WeChat identification data, which is beneficial to identifying the same customer, and further integrates the relevant data of the customer together, thereby being convenient for subsequent supervision.
It should be noted that the operations are performed in the order of S210-S250 in fig. 3. This is only one specific example of the disclosure and is not limiting of the disclosure. In actual setting, it is only necessary that S210 and S220 are located before S230, and S240 and S220 are located before S250.
Similarly, if the identification data of the visitor does not match the identification data of the client, the identification data of the client is newly created based on the identification data of the visitor, and the identification data of the client is associated with the operation record data of the visitor. The arrangement can further improve the customer data in the customer relationship management system.
The present disclosure also provides a visitor data management apparatus, and fig. 4 is a structural diagram of a visitor data management apparatus provided in an embodiment of the present disclosure. Referring to fig. 4, the guest data management apparatus includes:
a WeChat friend data obtaining module 310, configured to obtain identification data of a WeChat friend in a sales use terminal and chat record data corresponding to the WeChat friend;
a customer data obtaining module 320, configured to obtain identification data of multiple customers in the customer relationship management system;
the associating module 330 is configured to associate the identification data of the client with the chat record data of the wechat friend if the identification data of the wechat friend matches the identification data of the client.
Further, the identification data of the WeChat friend comprises at least one of a micro signal, a remark, a mobile phone number, a head portrait and a nickname;
the identification data of the customer includes at least one of a micro-signal, a note, a phone number, a head portrait, and a nickname.
Further, the association module 330 is configured to:
and if the identification data of a certain WeChat friend and the identification data of a certain client have at least one item, associating the identification data of the client with the chatting record data of the WeChat friend.
Further, the associating module 330 is further configured to:
and if the identification data of the WeChat friend is not matched with the identification data of the client, newly establishing the identification data of the client based on the identification data of the WeChat friend, and associating the identification data of the client with the chatting record data of the WeChat friend.
The visitor data management device further comprises a visitor data acquisition module, a visitor data acquisition module and a visitor data acquisition module, wherein the visitor data acquisition module is used for acquiring identification information of a visitor of the master station system and operation record data corresponding to the visitor;
an association module 330, further configured to:
and if the identification data of the visitor is matched with the identification data of the client, associating the identification data of the client with the operation record data of the visitor.
Further, the master station system comprises a WeChat public number and/or a WeChat applet;
the identification information of the visitor comprises a UnionID and WeChat identification data;
the micro beacon identification data comprises at least one of a micro signal, a remark, a mobile phone number, a head portrait and a nickname.
Further, the visitor data management device further comprises a storage module, which is used for storing the identification data of the WeChat friend and the chat record data corresponding to the WeChat friend into the customer relationship management system based on the association result.
The apparatus disclosed in the above embodiments can implement the processes of the methods disclosed in the above method embodiments, and has the same or corresponding beneficial effects, and for avoiding repetition, the details are not described herein again.
Fig. 5 is a schematic diagram of a hardware structure of an electronic device according to an embodiment of the present disclosure, as shown in fig. 5, the electronic device may include a mobile phone and a PAD intelligent terminal, and the electronic device includes:
one or more processors 301, one processor 301 being illustrated in FIG. 5;
a memory 302;
the electronic device may further include: an input device 303 and an output device 304.
The processor 301, the memory 302, the input device 303 and the output device 304 in the electronic apparatus may be connected by a bus or other means, and fig. 5 illustrates the connection by the bus as an example.
The memory 302, which is a non-transitory computer-readable storage medium, may be used to store software programs, computer-executable programs, and modules, such as program instructions/modules corresponding to the guest data management method of the application program in the embodiments of the present disclosure (e.g., the WeChat friend data acquisition module 310, the customer data acquisition module 320, and the association module 330 shown in FIG. 4). The processor 301 executes various functional applications of the server and data processing by running software programs, instructions, and modules stored in the memory 302, that is, implements the guest data management method of the above-described method embodiments.
The memory 302 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to use of the electronic device, and the like. Further, the memory 302 may include high speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, memory 302 optionally includes memory located remotely from processor 301, which may be connected to a terminal device via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The input device 303 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the electronic apparatus. The output means 304 may comprise a display device such as a display screen.
The disclosed embodiments also provide a computer-readable storage medium containing a program or instructions for causing a computer to execute a guest data management method, the method comprising:
acquiring identification data of WeChat friends in a sales use terminal and chatting record data corresponding to the WeChat friends;
acquiring identification data of a plurality of clients in a client relationship management system;
and if the identification data of the WeChat friend is matched with the identification data of the client, associating the identification data of the client with the chatting record data of the WeChat friend.
Optionally, the computer-executable instructions, when executed by the computer processor, may also be used to implement the technical solution of the guest data management method provided by any embodiment of the present disclosure.
From the above description of the embodiments, it is obvious for a person skilled in the art that the present disclosure can be implemented by software and necessary general hardware, and certainly can be implemented by hardware, but in many cases, the former is a better embodiment. Based on such understanding, the technical solutions of the present disclosure may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, such as a floppy disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a FLASH Memory (FLASH), a hard disk or an optical disk of a computer, and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device) to execute the methods according to the embodiments of the present disclosure.
It is noted that, in this document, relational terms such as "first" and "second," and the like, may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The foregoing are merely exemplary embodiments of the present disclosure, which enable those skilled in the art to understand or practice the present disclosure. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the disclosure. Thus, the present disclosure is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (10)
1. A guest data management method, comprising the steps of:
acquiring identification data of WeChat friends in a sales use terminal and chatting record data corresponding to the WeChat friends;
acquiring identification data of a plurality of clients in a client relationship management system;
and if the identification data of the WeChat friend is matched with the identification data of the client, associating the identification data of the client with the chatting record data of the WeChat friend.
2. The guest data management method of claim 1,
the identification data of the WeChat friends comprises at least one of a micro signal, notes, a mobile phone number, a head portrait and a nickname;
the identification data of the customer includes at least one of a micro-signal, a note, a phone number, a head portrait, and a nickname.
3. The guest data management method of claim 2,
if the identification data of the WeChat friend is matched with the identification data of the client, the step of associating the identification data of the client with the chatting record data of the WeChat friend comprises the following steps:
and if the identification data of a certain WeChat friend and the identification data of a certain client have at least one item, associating the identification data of the client with the chatting record data of the WeChat friend.
4. The guest data management method of claim 2, further comprising: and if the identification data of the WeChat friend is not matched with the identification data of the client, newly establishing the identification data of the client based on the identification data of the WeChat friend, and associating the identification data of the client with the chatting record data of the WeChat friend.
5. The guest data management method of claim 2, further comprising:
acquiring identification information of a visitor of a master station system and operation record data corresponding to the visitor;
and if the identification data of the visitor is matched with the identification data of the client, associating the identification data of the client with the operation record data of the visitor.
6. The guest data management method of claim 5, further comprising:
the master station system comprises a WeChat public number and/or a WeChat applet;
the identification information of the visitor comprises a UnionID and WeChat identification data;
the micro beacon identification data comprises at least one of a micro signal, a remark, a mobile phone number, a head portrait and a nickname.
7. The guest data management method of claim 1, further comprising:
and storing the identification data of the WeChat friends and the chat record data corresponding to the WeChat friends into the customer relationship management system based on the association result.
8. A guest data management apparatus, comprising:
the WeChat friend data acquisition module is used for acquiring identification data of WeChat friends in the sales use terminal and chatting record data corresponding to the WeChat friends;
the client data acquisition module is used for acquiring identification data of a plurality of clients in the client relationship management system;
and the association module is used for associating the identification data of the client with the chatting record data of the WeChat friend if the identification data of the WeChat friend is matched with the identification data of the client.
9. An electronic device, comprising: a processor and a memory;
the processor is adapted to perform the steps of the method of any one of claims 1 to 7 by calling a program or instructions stored in the memory.
10. A computer-readable storage medium, characterized in that it stores a program or instructions for causing a computer to carry out the steps of the method according to any one of claims 1 to 7.
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