CN110852779A - Method, device, equipment and system for experiential sale of commodities based on lattice spread - Google Patents
Method, device, equipment and system for experiential sale of commodities based on lattice spread Download PDFInfo
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Abstract
The invention provides a method, a device, equipment and a system for experiential sale of commodities based on a grid spread, wherein the method comprises the following steps: receiving an access request initiated by a user through scanning a two-dimensional code laid on a grid; the grid is suitable for being placed in the operating place of the cooperative merchant, at least one grid space for accommodating experience products is placed in the grid, and the access request comprises identification information of the cooperative merchant where the grid is located; according to the access request, sending mall page information to the scanned user terminal so that the user terminal can display a mall page including the experience product; acquiring order information generated by the user terminal based on the mall page, and locking the cooperative merchant corresponding to the order information according to the identification information, thereby recording the service cost required to be paid to the cooperative merchant according to the order information. The invention reduces the investment cost, improves the shopping experience and is beneficial to large-scale sale and popularization of products.
Description
Technical Field
The invention relates to the field of commercial marketing, in particular to a method, a device, equipment and a system for experiential sale of commodities based on a grid.
Background
The online electronic commerce platform has a wide coverage range, the consumption mode of online shopping by using the internet is gradually popular with the increase of the number of people using the internet in China, the market share is rapidly increased, the traditional commerce process is electronized and digitalized in the electronic commerce, the electronic flow replaces the real flow, the competitive power of small and medium-sized enterprises is improved, and the manpower and the cost are reduced. However, the traditional e-commerce consumers purchase commodities by means of advertisements and propaganda display contents, the safety and the interactivity are poor, the consumers cannot feel really and experience the quality and the performance of products, a shopping blind area often exists, and the shopping experience is reduced.
However, the existing off-line shopping stores are sold at fixed places and in fixed time periods, the number of consumers is limited by regions, and various fund supplies such as storefront rent, decoration, personnel, hardware facilities, warehouses and the like are often required, so that the cost is high, and the profit is low.
Disclosure of Invention
In view of the above, an object of the embodiments of the present invention is to provide a method, an apparatus, a device and a system for experience-based commodity sales based on grid spread, so as to solve the problems of low profit and high cost of the conventional sales method in the prior art.
The embodiment of the invention provides a commodity experience type selling method based on a grid spread, which specifically comprises the following steps:
receiving an access request initiated by a user through scanning a two-dimensional code laid on a grid; the grid is suitable for being placed in the operating place of a cooperative merchant, at least one grid space for accommodating experience products is placed in the grid, and the access request comprises identification information of the cooperative merchant where the grid is located;
according to the access request, sending mall page information to the scanned user terminal so that the user terminal can display a mall page comprising the experience product;
acquiring order information generated by a user terminal based on the mall page, and locking a cooperative merchant corresponding to the order information according to the identification information, so as to record service cost required to be paid to the cooperative merchant according to the order information.
Preferably, the experience product is a portable printer.
Preferably, the method further comprises the following steps:
receiving an experience request initiated by a user through scanning a product two-dimensional code on an experience product; the experience request includes an identification of the experience product;
and returning a download address of the application for operating the experience product according to the experience request, so that the user terminal downloads the application according to the download address.
Preferably, the method further comprises the following steps:
receiving an operation request for the experience product initiated by the downloaded application; wherein the operation request comprises an identification of the experience product;
judging whether the experience product needs paying experience or not according to the identification;
if so, sending a payment page to the user terminal;
and if not, allowing the experience operation corresponding to the operation request to be executed.
Preferably, the method further comprises the following steps:
acquiring a cooperative merchant corresponding to each order information according to the order information;
forming a sales distribution diagram of the experience product according to the position information of the cooperative merchant; and
determining the position and/or type of the potential cooperative business according to the sales distribution graph.
The invention also provides a commodity experience type selling device based on the grid spread, which comprises:
the access request acquisition unit is used for receiving an access request initiated by a user through scanning a two-dimensional code laid on a grid; the grid is suitable for being placed in the operating place of a cooperative merchant, at least one grid space for accommodating experience products is placed in the grid, and the access request comprises identification information of the cooperative merchant where the grid is located;
the mall page information sending unit is used for sending mall page information to the scanned user terminal according to the access request so that the user terminal can display the mall page comprising the experience product;
and the order information acquisition unit is used for acquiring order information generated by the user terminal based on the mall page information, and locking a cooperative merchant corresponding to the order information according to the identification information, so that the service cost required to be paid to the cooperative merchant is recorded according to the order information.
Preferably, the method further comprises the following steps:
the experience request receiving unit is used for receiving an experience request initiated by a user through scanning a product two-dimensional code on an experience product; the experience request includes an identification of the experience product;
and the download address returning unit is used for returning a download address of the application used for operating the experience product according to the experience request, so that the user terminal downloads the application according to the download address.
Preferably, the method further comprises the following steps:
the cooperative merchant acquisition unit is used for acquiring a cooperative merchant corresponding to each order information according to the order information;
the sales distribution graph acquisition unit is used for forming the sales distribution graph of the experience product according to the position information of the cooperative merchants; and
and the potential merchant acquisition unit is used for determining the position and/or type of the potential cooperative merchant according to the sales distribution diagram.
The invention also provides a lattice-spread-based commodity experiential sales device, which comprises a memory, a processor and a computer program stored on the memory and capable of running on the processor, wherein the processor executes the program to realize the lattice-spread-based commodity experiential sales method.
The invention also provides a commodity experience type selling system based on the grid spread, which comprises the grid spread, the user terminal and the commodity experience type selling equipment, wherein,
the lattice is used for accommodating experience products and providing two-dimensional codes for the user terminal to access the page information of the mall;
the user terminal is used for scanning the two-dimensional code laid on the grid to access the mall page information and generating order information based on the mall page information;
and the commodity experience type selling equipment is used for responding to an access request initiated by the user terminal and sending mall page information to the user terminal.
According to the lattice shop-based commodity experience type selling method, the off-line experience and on-line selling modes are adopted, and the lattice shop-based commodity experience type selling method cooperates with off-line merchants, so that a user can lay a near experience product through lattices in a cooperative merchant operating place and visit an on-line shopping mall to purchase through two-dimensional codes laid on the lattices, investment costs of shop rent, decoration, manpower, hardware and the like are saved, meanwhile, the selling is not limited by regions, the mobility of the user is high, the quantity of the user is considerable, and the large-scale selling and popularization of the product are facilitated.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present invention and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained according to the drawings without inventive efforts.
Fig. 1 is a schematic flow chart of a method for experiential sale of goods based on grid-laying according to a first embodiment of the present invention.
Fig. 2 is a schematic structural diagram of a checker-based merchandise experiential sale device according to a second embodiment of the present invention.
Fig. 3 is a schematic structural diagram of a lattice-based commodity experiential sales system according to a fourth embodiment of the present invention.
Icon: 201-access request acquisition unit; 202-a mall page information sending unit; 203-order information acquisition unit; 204-experience request receiving unit; 205-download address return unit.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. The components of embodiments of the present invention generally described and illustrated in the figures herein may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present invention, presented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected embodiments of the invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present invention without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures. Meanwhile, in the description of the present invention, the terms "first", "second", and the like are used only for distinguishing the description, and are not to be construed as indicating or implying relative importance.
Referring to fig. 1, a first embodiment of the present invention provides a method for experiential sale of goods based on grid-laying, which can be executed by experiential sale equipment (hereinafter, simply referred to as "sale equipment"), and in particular, can be executed by one or more processors in the equipment, and specifically includes the following steps:
s101, receiving an access request initiated by a user through scanning a two-dimensional code laid on a grid; the grid is suitable for being placed in the operating place of the cooperative merchant, at least one grid space for containing experience products is placed in the grid, and the access request comprises identification information of the cooperative merchant where the grid is located.
In this embodiment, the sales device may be a server, such as an independent server or a cluster server, and the present invention is not limited in particular.
In this embodiment, the grid may be an article having a plurality of grid spaces, and each grid space may contain one or more experience products for a user to experience. After the user experiences the product, if the user is interested in or satisfied with the experience product, the two-dimensional code laid on the grid is scanned to send an access request to the sales equipment. The access request comprises an access address of a shopping mall where the experience product is located and identification information of a cooperative merchant where the experience product is located.
Wherein the cooperative merchant may be: the grid is laid in the operating place of the cooperative merchant, such as a shelf, a cashier desk and the like, and the grid is not particularly limited. The grids are laid at the merchants, and the grids can be communicated with the merchants during user experience, so that communication between the merchants and customers and client stickiness are increased, the grids are safer and more reliable compared with traditional e-commerce transactions, and the rights and interests of users are guaranteed.
The identification information is configured to identify the identity of the merchant and bind with the partner merchant, and the identification information may be in various forms such as numbers, codes, character strings and the like.
S102, according to the access request, sending mall page information to the scanned user terminal, so that the user terminal can display the mall page including the experience product.
In this embodiment, the user may access the mall page information through the two-dimensional code on the lattice. Specifically, when the sales device receives the access request, the basic information of the cooperative merchant associated with the identification information may be first obtained, and the mall page information may be returned to the user terminal.
The mall page may be a program client or a WEB page client, such as an independent APP interface, a wechat applet interface, a URL linked WEB interface, and the like, which is not limited in the present invention. When the user accesses the shopping mall page, the user can register the personal account number in the shopping mall page, and the user can also perform address binding, product purchasing, order management and the like on the shopping mall page.
In a specific embodiment, a user can directly access the WeChat applet-based mall page through the two-dimensional code laid on the grid. Specifically, when the sales device receives the access request, the identification information in the request information is extracted and the mall page information is returned to the user terminal.
S103, obtaining order information generated by the user terminal based on the mall page, and locking a cooperative merchant corresponding to the order information according to the identification information, so as to record service cost required to be paid to the cooperative merchant according to the order information.
In this embodiment, when the user finishes purchasing and settling accounts for a product, order information is generated, and when the order information is acquired, information such as a product, an address, a cooperative merchant and the like in the order information needs to be extracted, so that goods are sent according to the product and address information, service cost information corresponding to the product and cooperative merchant information is filed, and the settlement can be regularly performed for the cooperative merchant.
The service fee may be agreed with the partner merchant in advance, and usually includes a certain proportion of the sales amount, and the service fee may also include a certain manpower service fee, a sales promotion reward, and the like, which is not limited in particular.
In conclusion, the lattice-spread-based commodity experience type selling method provided by the invention adopts an off-line experience and on-line selling mode, and through cooperation with an off-line merchant, a user can lay a near experience product through lattices in a cooperative merchant operating place and visit an on-line merchant to purchase through two-dimensional codes laid on the lattices, so that the investment costs of store rent, decoration, manpower, hardware and the like are saved, meanwhile, the selling is not limited by regions, the mobility of the user is high, the quantity of the user is considerable, and the large-scale selling and popularization of the product are facilitated.
On the basis of the above embodiment, in a preferred embodiment, the experience product is a portable printer, the portable printer is generally bound with a mobile terminal application, and the shopping experience of the user is improved through the experience product.
It can be understood that, in this embodiment, the experience product may also be an intelligent electronic device such as an intelligent watch, an intelligent sound box, or a daily product such as a charger, an automobile key, and the like, and the present invention is not limited specifically.
On the basis of the above embodiment, in a preferred embodiment, the method further includes:
receiving an experience request initiated by a user through scanning a product two-dimensional code on an experience product; the experience request includes an identification of the experience product;
and returning a download address of the application for operating the experience product according to the experience request, so that the user terminal downloads the application according to the download address.
In this embodiment, for some experience products, there is also software necessary for the experience products. At this moment, the experience product is also provided with a product two-dimension code, and the user needs to download the software application before experiencing the software application so as to experience the software application.
Specifically, the user may experience by scanning the experience two-dimensional code download application. And when the experience request is received, the selling equipment returns a download address of the application for operating the experience product, and the user can download the application through the download address to experience.
For example, for a portable printer, after downloading and installing the application, a user may establish a connection (typically, a bluetooth connection) between the user terminal and the portable printer, and then, the user may send various print data or print instructions to the portable printer through the user terminal thereof, so that the portable printer prints corresponding content, thereby implementing an experience process of the product.
On the basis of the above embodiment, in a preferred embodiment, the method further includes:
receiving an operation request for the experience product initiated by the downloaded application; wherein the operation request comprises an identification of the experience product;
judging whether the experience product needs paying experience or not according to the identification;
if so, sending a payment page to the user terminal;
and if not, allowing the experience operation corresponding to the operation request to be executed.
In the embodiment, different product experience costs have larger difference, and free experience can be provided when the product experience cost is low; when the experience cost of the product is high, the payment experience is needed. When an operation request initiated by a user for operating the application is received, the identification information of the experience product needs to be extracted first, so as to judge the experience type according to the identification information, and return to a corresponding operation page.
Taking a portable printer as an example, the portable printer includes a portable printer using common printing paper and a portable printer using photo paper for printing (also called a photo printer in general), the experience cost of the portable printer using common printing paper is low, and therefore the portable printer can be a free experience, and the experience cost of the portable printer using photo paper for printing is high, and therefore a payment experience is needed. Since printers of different models have different identifications, whether a payment experience is required can be determined by the identifications thereof.
On the basis of the above embodiment, in a preferred embodiment, the method further includes:
acquiring a cooperative merchant corresponding to each order information according to the order information;
forming a sales distribution diagram of the experience product according to the position information of the cooperative merchant; and
determining the position and/or type of the potential cooperative business according to the sales distribution graph.
The merchant information includes the type, location, sales amount, etc. of the merchant.
In this embodiment, the sales data can be stored in real time, and periodically counted, analyzed, and classified by acquiring the sales device. Specifically, the turnover of the cooperative business can be determined and the area division can be performed according to the order information and the business information of the cooperative business to obtain the sales distribution map, which is beneficial to subsequent further popularization and operation.
Referring to fig. 2, a second embodiment of the present invention provides a lattice-based experiential merchandising apparatus, including:
an access request obtaining unit 201, configured to receive an access request initiated by a user through scanning a two-dimensional code laid on a grid; the grid is suitable for being placed in the operating place of a cooperative merchant, at least one grid space for accommodating experience products is placed in the grid, and the access request comprises identification information of the cooperative merchant where the grid is located;
a mall page information sending unit 202, configured to send mall page information to the scanned user terminal according to the access request, so that the user terminal can display a mall page including the experience product;
the order information obtaining unit 203 is configured to obtain order information generated by the user terminal based on the mall page information, and lock a cooperative merchant corresponding to the order information according to the identification information, so as to record service charges that need to be paid to the cooperative merchant according to the order information.
Preferably, the experience product is a portable printer.
Preferably, the method further comprises the following steps:
an experience request receiving unit 204, configured to receive an experience request initiated by a user through scanning a product two-dimensional code on an experience product; the experience request includes an identification of the experience product;
a download address returning unit 205, configured to return a download address of an application for operating the experience product according to the experience request, so that the user terminal downloads the application according to the download address.
Preferably, the method further comprises the following steps:
an operation request receiving unit, configured to receive an operation request for the experience product, where the operation request is initiated by the user through the downloaded application; wherein the operation request comprises an identification of the experience product;
the experience mode judging unit is used for judging whether the experience product needs to be subjected to payment according to the identification;
if so, sending a payment page to the user terminal;
and if not, allowing the experience operation corresponding to the operation request to be executed.
Preferably, the method further comprises the following steps:
the cooperative merchant acquisition unit is used for acquiring a cooperative merchant corresponding to each order information according to the order information;
the sales distribution graph acquisition unit is used for forming the sales distribution graph of the experience product according to the position information of the cooperative merchants; and
and the potential merchant acquisition unit is used for determining the position and/or type of the potential cooperative merchant according to the sales distribution diagram.
A third embodiment of the present invention provides a grid-spread-based experiential sale device, comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the grid-spread-based experiential sale method as described above when executing the program.
Referring to fig. 3, a fourth embodiment of the present invention provides a checkered-based commodity experiential sales system, comprising a checkered board, a user terminal and the commodity experiential sales device as described above, wherein,
the check bed is used for accommodating experience products and providing two-dimensional codes for the user terminal to access the page information of the shopping mall.
The user terminal is used for scanning the two-dimensional code laid on the grid to access the mall page information and generating order information based on the mall page information, and the user terminal can be various mobile devices such as a PC, a tablet and a mobile phone which support two-dimensional code scanning.
And the commodity experience type selling equipment is used for responding to an access request initiated by the user terminal and sending mall page information to the user terminal.
In this embodiment, the grid deck includes a plurality of grids of a specific size, and the grid deck is attached with two-dimensional codes, and a product to be experienced is placed in the grids. When a user has a purchase demand after experiencing a product, the shopping mall page including the experienced product can be accessed for purchase by accessing the two-dimensional code.
Illustratively, the computer programs described herein can be partitioned into one or more modules that are stored in the memory and executed by the processor to implement the invention. The one or more modules may be a series of computer program instruction segments capable of performing certain functions, which are used to describe the execution of the computer program in the implementation device. For example, the device described in the second embodiment of the present invention.
The Processor may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an APPlication Specific Integrated Circuit (ASIC), a Field-Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic device, discrete hardware component, or the like. The general purpose processor may be a microprocessor or the processor may be any conventional processor or the like, the processor being the control center of the printing method, and various interfaces and lines connecting the various parts throughout the implementation of the document printing method.
The memory may be used to store the computer programs and/or modules, and the processor may implement various functions of the printing method by executing or executing the computer programs and/or modules stored in the memory and calling data stored in the memory. The memory may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, a text conversion function, etc.), and the like; the storage data area may store data (such as audio data, text message data, etc.) created according to the use of the user terminal, etc. In addition, the memory may include high speed random access memory, and may also include non-volatile memory, such as a hard disk, a memory, a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), at least one magnetic disk storage device, a Flash memory device, or other volatile solid state storage device.
Wherein, the module for realizing the user terminal can be stored in a computer readable storage medium if it is realized in the form of software functional unit and sold or used as a stand-alone product. Based on such understanding, all or part of the flow of the method according to the embodiments of the present invention may also be implemented by a computer program, which may be stored in a computer-readable storage medium, and when the computer program is executed by a processor, the steps of the method embodiments may be implemented. Wherein the computer program comprises computer program code, which may be in the form of source code, object code, an executable file or some intermediate form, etc. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, Read-Only Memory (ROM), Random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution medium, and the like. It should be noted that the computer readable medium may contain content that is subject to appropriate increase or decrease as required by legislation and patent practice in jurisdictions, for example, in some jurisdictions, computer readable media does not include electrical carrier signals and telecommunications signals as is required by legislation and patent practice.
It should be noted that the above-described device embodiments are merely illustrative, where the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. In addition, in the drawings of the embodiment of the apparatus provided by the present invention, the connection relationship between the modules indicates that there is a communication connection between them, and may be specifically implemented as one or more communication buses or signal lines. One of ordinary skill in the art can understand and implement it without inventive effort.
The above description is only for the preferred embodiment of the present invention, but the scope of the present invention is not limited thereto, and any changes or substitutions that can be easily conceived by those skilled in the art within the technical scope of the present invention are included in the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (10)
1. A commodity experience type selling method based on a grid spread is characterized by comprising the following steps:
receiving an access request initiated by a user through scanning a two-dimensional code laid on a grid; the grid is suitable for being placed in the operating place of a cooperative merchant, at least one grid space for accommodating experience products is placed in the grid, and the access request comprises identification information of the cooperative merchant where the grid is located;
according to the access request, sending mall page information to the scanned user terminal so that the user terminal can display a mall page comprising the experience product;
acquiring order information generated by a user terminal based on the mall page, and locking a cooperative merchant corresponding to the order information according to the identification information, so as to record service cost required to be paid to the cooperative merchant according to the order information.
2. The grid-based experiential merchandising method of claim 1, wherein the experiential product is a portable printer.
3. The grid-based online sales method of claim 2, further comprising:
receiving an experience request initiated by a user through scanning a product two-dimensional code on an experience product; the experience request includes an identification of the experience product;
and returning a download address of the application for operating the experience product according to the experience request, so that the user terminal downloads the application according to the download address.
4. The grid-based experiential merchandising method of claim 3, further comprising:
receiving an operation request for the experience product initiated by the downloaded application; wherein the operation request comprises an identification of the experience product;
judging whether the experience product needs paying experience or not according to the identification;
if so, sending a payment page to the user terminal;
and if not, allowing the experience operation corresponding to the operation request to be executed.
5. The grid-based experiential merchandising method of claim 2, further comprising:
acquiring a cooperative merchant corresponding to each order information according to the order information;
forming a sales distribution diagram of the experience product according to the position information of the cooperative merchant; and
determining the position and/or type of the potential cooperative business according to the sales distribution graph.
6. The utility model provides a commodity experience formula selling device based on check is spread which characterized in that includes:
the access request acquisition unit is used for receiving an access request initiated by a user through scanning a two-dimensional code laid on a grid; the grid is suitable for being placed in the operating place of a cooperative merchant, at least one grid space for accommodating experience products is placed in the grid, and the access request comprises identification information of the cooperative merchant where the grid is located;
the mall page information sending unit is used for sending mall page information to the scanned user terminal according to the access request so that the user terminal can display the mall page comprising the experience product;
and the order information acquisition unit is used for acquiring order information generated by the user terminal based on the mall page information, and locking a cooperative merchant corresponding to the order information according to the identification information, so that the service cost required to be paid to the cooperative merchant is recorded according to the order information.
7. The checkerboard-based merchandise experiential sales device of claim 6, further comprising:
the experience request receiving unit is used for receiving an experience request initiated by a user through scanning a product two-dimensional code on an experience product; the experience request includes an identification of the experience product;
and the download address returning unit is used for returning a download address of the application used for operating the experience product according to the experience request, so that the user terminal downloads the application according to the download address.
8. The checkerboard-based merchandise experiential sales device of claim 6, further comprising:
the cooperative merchant acquisition unit is used for acquiring a cooperative merchant corresponding to each order information according to the order information;
the sales distribution graph acquisition unit is used for forming the sales distribution graph of the experience product according to the position information of the cooperative merchants; and
and the potential merchant acquisition unit is used for determining the position and/or type of the potential cooperative merchant according to the sales distribution diagram.
9. A checkerboard-based experiential sales device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor when executing the program implements a checkerboard-based experiential sales method of any of claims 1-5.
10. A checkerboard-based merchandise experiential sales system comprising a checkerboard, a user terminal and the merchandise experiential sales device of claim 7,
the lattice is used for accommodating experience products and providing two-dimensional codes for the user terminal to access the page information of the mall;
the user terminal is used for scanning the two-dimensional code laid on the grid to access the mall page information and generating order information based on the mall page information;
and the commodity experience type selling equipment is used for responding to an access request initiated by the user terminal and sending mall page information to the user terminal.
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