CN110851759B - Method and equipment for identifying gender of new user - Google Patents
Method and equipment for identifying gender of new user Download PDFInfo
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Abstract
The method comprises the steps of detecting a gender attribute of at least one application installed on user equipment corresponding to a new user in a reading application; and determining the gender of the new user in the reading application according to the gender attribute of the at least one application installed on the user equipment corresponding to the new user, so that the gender of the new user is judged and determined according to the gender attribute of the at least one application installed on the user equipment where the new user in the reading application is located, the purpose of judging the gender of the new user in the reading application is conveniently and quickly achieved, other operations of the new user are not needed, and the initial experience of the new user after entering the reading application is further improved.
Description
Technical Field
The present application relates to the field of computers, and in particular, to a method and an apparatus for identifying a gender of a new user.
Background
Currently, various electronic devices are continuously penetrated into the aspects of people's lives. Among them, due to portability, more and more users prefer to read books through electronic devices (such as mobile phones, PADs, etc.). However, in actual reading applications, it is difficult to effectively predict the gender of the new user, so that the recommendation of the books with the corresponding gender to the new user cannot be accurately performed in the reading applications to attract the new user to continue reading in the reading applications, and therefore, how to determine the gender of the new user in the reading applications becomes a problem to be solved before performing recommendation of the books with the reading applications where the new user is located.
Disclosure of Invention
An object of the present application is to provide a method and an apparatus for identifying the gender of a new user, so as to achieve the gender determination of the new user in a reading application.
According to an aspect of the present application, there is provided a method of identifying a gender of a new user, wherein the method includes:
detecting a gender attribute of at least one application installed on user equipment corresponding to a new user in the reading application;
determining the gender of the new user in the reading application according to the gender attribute of the at least one application.
Further, in the method for identifying the gender of the new user, the determining the gender of the new user in the reading application according to the gender attribute of the at least one application includes:
calculating the number of male applications, the number of female applications and the number of neutral applications from the at least one application according to the gender attribute;
determining that the gender of the new user is male if the number of male applications is greater than the number of female applications and the number of neutral applications.
Determining that the gender of the new user is female if the number of female applications is greater than the number of male applications and the number of neutral applications.
And if the number of the neutral applications is larger than or equal to the number of the male applications and the number of the female applications, determining that the gender of the new user is the unknown gender.
Further, in the method for identifying the gender of the new user, when the gender of the new user is male, at least one male book pre-installed on the bookshelf of the reading application for the new male user is acquired;
when the gender of the new user is female, acquiring at least one female book pre-installed for the female new user on a bookshelf of the reading application;
when the gender of the new user is the unknown gender, at least one book pre-installed on a bookshelf of the reading application for the new user with the unknown gender is obtained, and the at least one book comprises a male book and a female book.
Further, the method for identifying the gender of the new user further comprises: and when the books opened by the new user with the unknown gender continuously for the preset times are detected to be the books with the same gender, determining the gender corresponding to the books with the same gender as the gender of the new user.
Further, the method for identifying the gender of the new user further comprises:
acquiring book reading behavior information of the new user with the unknown gender in a book city of the reading application;
and analyzing the book reading behavior information to determine the gender of the new user with unknown gender.
Further, the method for identifying the gender of the new user further comprises:
and switching the books of the at least one book pre-installed on the bookshelf of the reading application for the new user of the unknown gender, wherein the books are opposite to the gender of the new user, into the books of the same gender as the gender of the new user.
Further, in the method for identifying the gender of the new user, when the gender of the new user is an unknown gender, at least one book pre-installed on a bookshelf of the reading application for the new user of the unknown gender is acquired, where the at least one book includes a male book and a female book, and the method includes:
calculating the sex ratio of the existing users in the reading application;
determining the male and female book proportion of the at least one book pre-installed for the new user with the unknown gender on the bookshelf of the reading application according to the male and female gender proportion of the existing user;
acquiring a list attention degree of an existing male book and a list attention degree of an existing female book in the reading application;
and determining the identification information of the male books and the identification information of the female books in the at least one book according to the proportion of the male books and the female books and the list attention degree.
Further, the method for identifying the gender of the new user further comprises:
acquiring a payment label of a channel user corresponding to the new user when the new user acquires the reading application through an application delivery channel, wherein the channel user and the new user are used for indicating the same user;
if the payment label of the channel user is a payment user, the number of payment books in books pre-installed for the new user on the bookshelf of the reading application is larger than that of free books;
if the paid labels of the channel users are free users, the number of free books in books pre-installed for the new users on the bookshelf of the reading application is larger than that of paid books.
According to another aspect of the present application, there is also provided a computer readable medium having computer readable instructions stored thereon, which, when executed by a processor, cause the processor to implement the method of identifying the gender of a new user as described above.
According to another aspect of the present application, there is also provided an apparatus, wherein the apparatus comprises:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, cause the one or more processors to implement a method of identifying the gender of a new user as described above.
Compared with the prior art, the gender attribute of at least one application installed on the user equipment corresponding to a new user in the reading application is detected; and determining the gender of the new user in the reading application according to the gender attribute of the at least one application installed on the user equipment corresponding to the new user, so that the gender of the new user is judged and determined according to the gender attribute of the at least one application installed on the user equipment where the new user in the reading application is located, the purpose of judging the gender of the new user in the reading application is conveniently and quickly achieved, other operations of the new user are not needed, and the initial experience of the new user after entering the reading application is further improved.
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Other features, objects and advantages of the present application will become more apparent upon reading of the detailed description of non-limiting embodiments made with reference to the following drawings:
FIG. 1 illustrates a flow diagram of a method of identifying gender of a new user in accordance with an aspect of the subject application;
FIG. 2 illustrates a schematic diagram of gender determination based on gender attributes of a user device-installed application corresponding to a new user in a method of identifying gender of the new user according to an aspect of the subject application;
FIG. 3 illustrates a schematic diagram of a re-gender determination for a new user of unknown gender in a method of identifying gender of the new user according to one aspect of the subject application.
The same or similar reference numbers in the drawings identify the same or similar elements.
Detailed Description
The present application is described in further detail below with reference to the attached drawing figures.
In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both permanent and non-permanent, removable and non-removable media, may implement the information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (transient media), such as modulated data signals and carrier waves.
Fig. 1 is a flow chart illustrating a method for identifying the gender of a new user according to an aspect of the present application, which is applied to a process of determining the gender of a new user in a reading application. The method for identifying the gender of the new user comprises the following steps: step S11 and step S12, specifically including the steps of:
step S11, detecting the gender attribute of at least one application installed on user equipment corresponding to a new user in the reading application;
here, the applications installed on the user device corresponding to the new user in the reading application may be one or more applications, including but not limited to a shopping application, a video application, a photographing application, a financing application, a sports application, a physiological cycle detection application, and the like.
Step S12, determining the gender of the new user in the reading application according to the gender attribute of the at least one application. The gender attribute of the application is used for indicating that the application is preferred by a user with which gender is preferred, such as male, female, neutral, and the like, wherein the applications with which male prefers more include a financial application, a sports application, a financial application, and the like, and the applications with which female prefers more include a shopping application, a photographing application, i.e., a physiological cycle detection application, and the like.
For example, if there are 10 applications installed on the user equipment corresponding to the new user a in the reading application detected in step S11, which are respectively application 1, application 2, application 3, application 4, application 5, application 6, application 7, application 8, application and application 10, step S11 may obtain the gender attribute of each application in the 10 applications installed on the user equipment, so that the gender of the new user a may be determined in step S12 based on the gender attribute of each application in the 10 applications installed on the user equipment, and the gender of the new user is determined and determined according to the gender attributes of all applications installed on the user equipment where the new user is located.
Following the above embodiment of the present application, the step S12 of determining the gender of the new user in the reading application according to the gender attribute of the at least one application includes:
calculating the number of male applications, the number of female applications and the number of neutral applications from the at least one application according to the gender attribute;
determining that the gender of the new user is male if the number of male applications is greater than the number of female applications and the number of neutral applications.
Determining that the gender of the new user is female if the number of female applications is greater than the number of male applications and the number of neutral applications.
And if the number of the neutral applications is larger than or equal to the number of the male applications and the number of the female applications, determining that the gender of the new user is the unknown gender.
For example, if there are 10 applications installed on the user equipment corresponding to the new user a in the reading application, wherein the gender attributes corresponding to the application 1, the application 2, the application 3, the application 4, the application 5, the application 6, the application 7, the application 8, the application, and the application 10 in the 10 applications are: male, female, male, neutral, male, female, male and male; from the 10 applications, the number of male applications is calculated to be 7, the number of female applications is calculated to be 2, and the number of neutral applications is calculated to be 1 according to the gender attribute, and in the step S12, the calculated number of male applications, 7, is larger than the number of female applications: and 2, determining the gender of the new user A as a male, so as to determine the gender of the new user through the number of the male, female and neutral applications of the applications installed on the user equipment corresponding to the new user.
For another example, if the gender attributes corresponding to the application 1, the application 2, the application 3, the application 4, the application 5, the application 6, the application 7, the application 8, the application and the application 10 of the 10 applications installed on the user equipment corresponding to the new user a in the reading application are: female, neutral, male, female, and female; calculating the number of male applications to be 2, the number of female applications to be 6 and the number of neutral applications to be 2 from the 10 applications according to the gender attribute, the calculated number of female applications in the step S12: and 6, if the number of the male applications is greater than 2 and the number of the neutral applications is greater than 2, determining the gender of the new user A as female, so as to determine the gender of the new user according to the numbers of the male applications, the female applications and the neutral applications of the applications installed on the user equipment corresponding to the new user.
For another example, if the gender attributes corresponding to the application 1, the application 2, the application 3, the application 4, the application 5, the application 6, the application 7, the application 8, the application and the application 10 of the 10 applications installed on the user equipment corresponding to the new user a in the reading application are: neutral, female, neutral, male, female, neutral and neutral; calculating the number of male applications to be 1, the number of female applications to be 2 and the number of neutral applications to be 7 from the 10 applications according to the gender attribute, the calculated number of neutral applications in the step S12: and 7, if the number of the male applications is greater than 1 and the number of the neutral applications is greater than 2, determining the gender of the new user A as the unknown gender, so as to determine the gender of the new user according to the number of the male applications, the female applications and the neutral applications of the applications installed on the user equipment corresponding to the new user.
Next, in the embodiment of the present application, when the gender of the new user is male, at least one male book pre-installed on the bookshelf of the reading application for the new male user is obtained;
when the gender of the new user is female, acquiring at least one female book pre-installed for the female new user on a bookshelf of the reading application;
when the gender of the new user is the unknown gender, at least one book pre-installed on a bookshelf of the reading application for the new user with the unknown gender is obtained, and the at least one book comprises a male book and a female book.
For example, as shown in fig. 2, in STEP1, the gender of the new user a may be male, female, and unknown gender detected by the application installed on the user equipment corresponding to the new user a. In STEP2.1, if the gender of the new user A is detected to be male, selecting boys at the reading preference position of the gender book in the reading application, and entering at least one male book pre-installed for the new male user A on the bookshelf of the reading application, so that the male book preferred by the male is accurately recommended for the new male user on the bookshelf of the reading application to meet the reading requirement of the new male user; in STEP2.2, if the gender of the new user A is detected to be female, selecting a girl at the reading preference position of the gender book in the reading application, and entering at least one female book pre-installed for the female new user A on the bookshelf of the reading application, so that the female book preferred by the female can be accurately recommended for the female new user on the bookshelf of the reading application, and the reading requirement of the female new user can be met; in STEP2.3, if it is detected that the gender of the new user a is unknown, the reading preference of the gender book in the reading application is not selected by any gender, and at least one book pre-installed on the bookshelf of the reading application for the new user a of unknown gender is entered, but, of course, since the new user a does not select any gender, in order to meet the reading requirements of the new user for the book (for example, a male book or a female book), at least one book recommended for the new user a of unknown gender on the bookshelf of the reading application includes not only a male book but also a female book, so that the book pre-installed on the bookshelf of the reading application for the new user a of unknown gender can meet the reading requirements of the new user of unknown gender.
Following the foregoing embodiment of the present application, a method for identifying a gender of a new user provided by the present application further includes:
and when the books opened by the new user with the unknown gender continuously for the preset times are detected to be the books with the same gender, determining the gender corresponding to the books with the same gender as the gender of the new user. Here, the preset number of times includes at least two times, and in a preferred embodiment of the present application, the preset number of times is preferably two times; the books opened by the preset times can be the same book or different books.
For example, when a new user a with an unknown gender detects that the new user a opens a book with the same gender in two consecutive times, for example, the book opened by the new user a with the unknown gender for the first time is a male book, and the book opened by the new user a for the second time is still a male book, the book opened by the new user a with the unknown gender in two consecutive times is a book with the same gender (male), the corresponding gender of the male book can be determined as follows: the male is determined as the gender of the new user a, that is, the gender of the new user a is male, as shown in fig. 3, so that the gender of the new user in the reading application is determined by the new user opening a book pre-installed on a bookshelf in the reading application.
For another example, if the preset number of times is preferably 3, if a new user a with unknown gender opens a book with the same gender actually three times in succession, for example, if the book opened by the new user a with unknown gender for the first time is a female book, the book opened by the new user a with unknown gender for the second time is still a female book, and the book opened for the third time is a female book, the book opened by the new user a with unknown gender for three times in succession is a book with the same gender (female), then the corresponding gender of the female book can be: the gender of the new user A is determined as the gender of the new user A, namely the gender of the new user A is female, so that the gender of the new user in the reading application can be judged through operations of opening a book pre-installed on a bookshelf in the reading application and the like of the new user.
Following the foregoing embodiment of the present application, a method for identifying a gender of a new user provided by the present application further includes:
acquiring book reading behavior information of the new user with the unknown gender in a book city of the reading application; here, the book reading behavior information includes, but is not limited to, a browsing behavior of the new user with unknown gender to the book in the book city, a book clicking behavior, a book collecting behavior, a book commenting behavior, a book attention behavior, and the like, so as to reflect all reading behaviors of the new user with unknown gender in the book city of the reading application.
And analyzing the book reading behavior information to determine the gender of the new user with the unknown gender.
For example, after a new user a with unknown gender enters a book city of a reading application, the new user a with unknown gender can browse preferred books in the book city based on personal reading hobbies of the new user a, or view, approve and collect favorite books of the new user a, even can perform some subjective comments on the viewed books, and acquire book reading behavior information of the new user a with unknown gender in the book city of the reading application through the reading behavior of the new user a with unknown gender in the book city of the reading application; for example, the book reading behavior information of the new user a with unknown gender is a book with a view on the health of a male, a celebrity book related to basketball is collected, and a comment of a user on a male health suggestion is complied with, and after the book reading behavior information of the new user a with unknown gender is analyzed, the gender of the new user with unknown gender can be determined to be the male, so that the purpose of judging the gender of the new user with unknown gender is achieved by analyzing the book reading behavior information of the new user with unknown gender in the book city of the reading application.
Next, in the above embodiment of the present application, when the gender of the new user is an unknown gender, acquiring at least one book pre-installed on a bookshelf of the reading application for the new user of the unknown gender, where the at least one book includes a male book and a female book, including:
calculating the sex ratio of the existing users in the reading application; here, the gender ratio is used to indicate a ratio between existing male users and existing female users among existing users in the reading application.
Determining the male and female book proportion of at least one book pre-installed for the new user with unknown sex on a bookshelf of the reading application according to the male and female sex proportion of the existing user;
acquiring a list attention degree of an existing male book and a list attention degree of an existing female book in the reading application; here, the list attention includes, but is not limited to, a reading heat of the book, a classification heat of the book, a collection index of the book collected by the user, an attention focused by the user, a search heat of the book searched in the reading application, and the like, and the attention of the book focused by all the users in the reading application is comprehensively represented.
And determining the identification information of the male books and the identification information of the female books in the at least one book according to the proportion of the male books and the female books and the list attention degree.
For example, if the male-female gender ratio between the existing male users and the existing female users in all the existing users in the reading application is 5:4, the ratio of the male gender to the female gender of the existing users may be 5:4, determining the proportion of the male books and the female books of the at least one book pre-filled for the new user of the unknown gender on the bookshelf of the reading application, such as the proportion of the male books and the female books is 5:4 (the proportion of the male gender is taken as the proportion of the male books and the female gender) or 7:3 (the proportion of the male books is higher than that of the female books); then, obtaining the list attention of the existing male books and the list attention of the existing female books in the reading application respectively, for example, the list attention of the male books is male book 1, male book 2, … … and male book n in the order from high to low, and the list attention of the female books is female book 1, female book 2, … … and female book m in the order from high to low; according to the proportion of the male books and the female books (such as 5:4) and the list attention, book identification information of at least one book pre-installed on the bookshelf of the new user A with unknown gender is as follows: the determination of at least one book pre-installed on a bookshelf in the reading application of the new user with unknown gender and the determination of at least one male book and at least one female book in the at least one book are realized according to the male and female gender ratios of all existing users in the reading application of the new user, the list attention of the existing male books, and the list attention of the existing female books, as shown in fig. 3, of the male books 1, the male books 2, the male books 5, the female books 1, the female books 2, the female books 3, and the female books 4.
Following the foregoing embodiment of the present application, a method for identifying a gender of a new user provided by the present application further includes:
and switching the books of the at least one book pre-installed on the bookshelf of the reading application for the new user of the unknown gender, wherein the books are opposite to the gender of the new user, into the books of the same gender as the gender of the new user.
For example, a book pre-loaded for a new user a of unknown gender on a bookshelf for a reading application is: if the gender of the new user a with unknown gender is determined to be male according to the book reading behavior information of the new user a and/or the information of opening books for a preset number of times, the books pre-installed for the new user a with unknown gender on the bookshelf applied for reading can be: of the male book 1, the male book 2, the male book 3, the male book 4, the male book 5, the female book 1, the female book 2, the female book 3, and the female book 4, the gender (male) of the new user a is opposite: and (3) switching to a book corresponding to the female to be the same as the gender of the new user: the book for male, as shown in fig. 3, i.e. the book pre-loaded for the new user a on the bookshelf of the reading application, is: the male books 1, 2, 3, 4, 5, 6, 7, 8 and 9 are used for switching the pre-installed books on the bookshelf after determining the gender of a new user with unknown gender, so that the reading requirement and the reading preference of the new user with the determined gender are further met.
Following the foregoing embodiment of the present application, a method for identifying a gender of a new user provided by the present application further includes:
acquiring a payment label of a channel user corresponding to the new user when the new user acquires the reading application through an application delivery channel, wherein the channel user and the new user are used for indicating the same user; for example, if the reading application is delivered in a news application, the delivered advertisement of the reading application is viewed in the news application, and the reading application is downloaded and then registered with a new user, so that the channel user in the news application in the application delivery channel of the reading application is the new user in the reading application, and the channel user belongs to the same user, but the applications of the two users are different. Here, the payment label of the channel user includes but is not limited to a payment user and a free user, for example, the channel user likes to view some international news but the international news needs to pay, the channel user pays for the international news, and the channel user can be determined as the payment user, indicating that the channel user has a high willingness to pay for the news; and the channel user is only to view some free news messages of the fact, it can be determined that the channel user is a free user, indicating that the channel user's willingness to pay for news is not high.
If the payment label of the channel user is a payment user, the number of payment books in books pre-installed for the new user on the bookshelf of the reading application is larger than that of free books;
and if the paid labels of the channel users are free users, the number of free books in books pre-installed for the new users on the bookshelf of the reading application is larger than that of paid books.
For example, if the obtained paid tab of the channel user corresponding to the new user a obtains the reading application through the application delivery channel is a paid user, the number of paid books in books pre-installed for the new user (whether male, female or unknown gender) on the bookshelf of the reading application is greater than the number of free books, so that the user who has payment capability or is willing to buy a bill for his own reading preference has a greater chance of viewing the paid books, and thus the extra income of the reading application can be increased. If the obtained paid label of the channel user corresponding to the reading application obtained by the new user a through the application delivery channel is a free user, the number of free books in books pre-installed for the new user (whether male, female or unknown sex) on the bookshelf of the reading application is larger than that of the paid books, so that the user who does not have payment capacity or is not willing to buy a bill for his own reading preference can view more free books more frequently, the demand of the free user on reading the books can be met, the new user who is registered and enters the reading application can be retained, and the user viscosity of the new user is increased.
According to another aspect of the present application, there is also provided a computer readable medium having computer readable instructions stored thereon, which, when executed by a processor, cause the processor to implement the method of identifying the gender of a new user as described above.
According to another aspect of the present application, there is also provided an apparatus, wherein the apparatus comprises:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, cause the one or more processors to implement a method of identifying the gender of a new user as described above.
Here, for details of each embodiment of the device for recommending novel notes, reference may be made to the corresponding part of the above method embodiment for identifying the gender of the new user, and details are not repeated here.
In summary, the method includes detecting a gender attribute of at least one application installed on user equipment corresponding to a new user in a reading application; and determining the gender of the new user in the reading application according to the gender attribute of the at least one application installed on the user equipment corresponding to the new user, so that the gender of the new user is judged and determined according to the gender attribute of the at least one application installed on the user equipment where the new user in the reading application is located, the purpose of judging the gender of the new user in the reading application is conveniently and quickly achieved, other operations of the new user are not needed, and the initial experience of the new user after entering the reading application is further improved.
It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Program instructions which invoke the methods of the present application may be stored on a fixed or removable recording medium and/or transmitted via a data stream on a broadcast or other signal bearing medium and/or stored in a working memory of a computer device operating in accordance with the program instructions. An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.
It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.
Claims (7)
1. A method of identifying the gender of a new user, wherein,
the method comprises the following steps:
detecting a gender attribute of at least one application installed on user equipment corresponding to a new user in the reading application;
determining the gender of the new user in the reading application according to the gender attribute of the at least one application, including: calculating the number of male applications, the number of female applications and the number of neutral applications from the at least one application according to the gender attribute; determining that the gender of the new user is male if the number of male applications is greater than the number of female applications and the number of neutral applications; determining the gender of the new user as female if the number of female applications is greater than the number of male applications and the number of neutral applications; if the number of the neutral applications is larger than or equal to the number of the male applications and the number of the female applications, determining that the gender of the new user is an unknown gender;
when the gender of the new user is male, acquiring at least one male book pre-installed for the new male user on a bookshelf of the reading application;
when the gender of the new user is female, acquiring at least one female book pre-installed for the female new user on a bookshelf of the reading application;
when the gender of the new user is unknown, acquiring at least one book pre-installed on a bookshelf of the reading application for the new user with the unknown gender, wherein the at least one book comprises a male book and a female book;
the method further comprises the following steps:
acquiring a payment label of a channel user corresponding to the new user when the new user acquires the reading application through an application delivery channel, wherein the channel user and the new user are used for indicating the same user;
if the payment label of the channel user is a payment user, the number of payment books in books pre-installed for the new user on the bookshelf of the reading application is larger than that of free books;
and if the paid labels of the channel users are free users, the number of free books in books pre-installed for the new users on the bookshelf of the reading application is larger than that of paid books.
2. The method of claim 1, wherein,
the method further comprises the following steps: and when the books opened by the new user with the unknown gender continuously for the preset times are detected to be the books with the same gender, determining the gender corresponding to the books with the same gender as the gender of the new user.
3. The method of claim 2, wherein,
the method further comprises the following steps:
acquiring book reading behavior information of the new user with the unknown gender in a book city of the reading application;
and analyzing the book reading behavior information to determine the gender of the new user with the unknown gender.
4. The method of claim 2 or 3,
the method further comprises the following steps:
and switching the books of the at least one book pre-installed on the bookshelf of the reading application for the new user of the unknown gender, wherein the books are opposite to the gender of the new user, into the books of the same gender as the gender of the new user.
5. The method of claim 1, wherein,
when the gender of the new user is unknown, acquiring at least one book pre-installed on a bookshelf of the reading application for the new user with the unknown gender, wherein the at least one book comprises a male book and a female book, and the method comprises the following steps: calculating the sex ratio of the existing users in the reading application;
determining the male and female book proportion of the at least one book pre-installed for the new user with the unknown gender on the bookshelf of the reading application according to the male and female gender proportion of the existing user;
acquiring a list attention degree of an existing male book and a list attention degree of an existing female book in the reading application; and determining the identification information of the male books and the identification information of the female books in the at least one book according to the proportion of the male books and the female books and the list attention degree.
6. A computer readable medium having computer readable instructions stored thereon, which, when executed by a processor, cause the processor to implement the method of any one of claims 1 to 5.
7. A computer device, wherein the device comprises:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-5.
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