CN101814173A - Electronic book advertising platform - Google Patents
Electronic book advertising platform Download PDFInfo
- Publication number
- CN101814173A CN101814173A CN201010142969A CN201010142969A CN101814173A CN 101814173 A CN101814173 A CN 101814173A CN 201010142969 A CN201010142969 A CN 201010142969A CN 201010142969 A CN201010142969 A CN 201010142969A CN 101814173 A CN101814173 A CN 101814173A
- Authority
- CN
- China
- Prior art keywords
- book
- platform
- advertising
- order
- advertising information
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention provides an electronic book advertising platform which comprises an electronic platform, wherein an electronic book and advertisement data uploaded by at least one electronic book supply end and at least one advertisement supply end are stored in the electronic platform; a member end uploads a keyword and member basic data and/or a use record to the electronic platform to query a relevant electronic book according to the keyword and select the advertisement data according to the keyword, the member basic data and/or the use record, and the selected advertisement data is inserted into the queried electronic book and transmitted back to the member end. Accordingly, in the way of inserting an advertisement in the electronic book, the member end not only can download the electronic book at low cost and even by being free of charge to improve the click rate and circulation rate of the electronic book, and the aim of selling goods by the advertisement can be achieved.
Description
Technical field
The present invention relates to a kind of electronic book advertising platform, insert the mode of advertisement in e-book, member end not only can be at a low price even free download e-book and promote the click through rate and the flow rate of e-book, and also can reach the purpose of advertising marketing commodity.
Background technology
In recent years, because the fast development of numeral science and technology, digitized e-book has become published the target that the dealer is developed in the future, by promoting the custom of e-book reading, to meet the trend of environmental protection.
Yet, the e-book development does not become the main flow of publishing in the market for many years all the time, trace it to its cause, except that the e-book associated reader must overcome many technical restrictions, the more important thing is, relevant service mode still waits standard and formulation with charging system, causes consumer's purchases of being unwilling to foot a bill, and then can have influence on the publication dealer and continue investment willingness for e-book.
Therefore, if the service platform of an e-book can be provided, download with convenient consumer, and lure that the consumer downloads the wish of e-book into, to increase the click through rate and the circulation of e-book, so publish the development that the dealer is ready to support e-book to improve, will be the target that the present invention desires to reach.
Summary of the invention
Fundamental purpose of the present invention, be to provide a kind of electronic book advertising platform, in e-book, insert the mode of advertisement, give the feed end of e-book by the cost of use of ad serving end subsidy e-book, then the member of platform end not only can lower price even free download e-book and promote the muster and the circulation of e-book, and also can reach the purpose of advertising marketing commodity.
Secondary objective of the present invention, be to provide a kind of electronic book advertising platform, the position of its location member's end, and by the position of member end the advertising information of near zone is placed in the e-book that member's end downloaded, being sent to local consumer, improve the accuracy rate of ad distribution object in the ground advertisement.
Another object of the present invention, be to provide a kind of electronic book advertising platform, its ad serving end is set at least one advertisement condition for the advertising information that is provided, when the member holds the e-book of downloading in the e-platform, e-platform can be compared to the advertisement condition key word, member's basic document and/or the service recorder that member's end is uploaded, and then advertising information can be sent to the member who is fit to this advertising information by carrying secretly of e-book.
Another object of the present invention, be to provide a kind of electronic book advertising platform, its platform includes a statistical and analyses module, carry out key word, member's basic document, geographical coordinate, the statistical study of browsing time in order to member's end at the muster advertising information, and then produce at least one statistical analysis table, this statistical analysis table can provide the market survey of promotion item, be beneficial to the exploitation of follow-up l feed end for commodity market.
Goal of the invention of the present invention is achieved by following technical proposals:
A kind of electronic book advertising platform is characterized in that: comprise
One e-platform in order to storing several e-book and several advertising informations, and has been inserted at least one advertising information in each e-book;
At least one e-book feed end connects e-platform, in order to e-book to be provided, and uploads e-book to e-platform;
At least one ad serving end connects e-platform, in order to advertising information to be provided, and sets at least one advertisement condition in advertising information, and uploads advertising information to e-platform;
At least one member's end, connect e-platform, include an E-book reader, in order to a key word, member's basic document and/or at least one service recorder to be provided, and key word, member's basic document and/or service recorder be uploaded to e-platform, the following live philosophical works;
Described e-platform goes out the e-book of correlativity according to keyword query, and the advertisement condition of each advertising information is compared to key word, member's basic document and/or service recorder, the advertising information that accords with key word, member's basic document and/or service recorder with order is placed in the e-book that inquires and is back to member's end.
A kind of electronic book advertising platform is characterized in that: comprise
One e-platform in order to storing several e-book and several advertising informations, and has been inserted at least one advertising information in each e-book;
At least one e-book feed end connects e-platform, in order to e-book to be provided, and uploads e-book to e-platform;
At least one ad serving end connects e-platform, in order to advertising information to be provided, and uploads advertising information to e-platform;
At least one member's end, connect e-platform, include an E-book reader, in order to a key word, member's basic document and/or at least one service recorder to be provided, and key word, member's basic document and/or service recorder be uploaded to e-platform, the following live philosophical works;
Described e-platform goes out the e-book of correlativity according to keyword query, and key word, member's basic document and/or service recorder that each member end is uploaded carried out statistical analysis program producing at least one statistical analysis table, and select to be placed in this advertising information in the e-book that inquires and be back to member's end according to this statistical analysis table.
The invention has the beneficial effects as follows: by inserting the mode of advertisement in the e-book, member's end not only can be at a low price even free download e-book and promote the click through rate and the flow rate of e-book, and can reach the purpose of advertising marketing commodity.
Description of drawings
Fig. 1 is the structural representation of electronic book advertising platform one preferred embodiment.
Fig. 2 is the synoptic diagram that a data of E-book reader shows.
Fig. 3 is the synoptic diagram that another data of E-book reader shows.
Fig. 4 is the synoptic diagram that another data of E-book reader shows.
Fig. 5 is the synoptic diagram that another data of E-book reader shows.
Fig. 6 is the structural representation of another embodiment of electronic book advertising platform.
Fig. 7 is the statistical analysis table of each keyword query number of times.
Fig. 8 (a)-(e) browses the statistical analysis table that M-F, age distribution, educational background distribute, work stratum distributes and annual income distributes of e-book for member's end.
The statistical analysis table that Fig. 9 distributes for the number of browsing e-book in each regional extent.
Figure 10 is the statistical analysis table that the number of e-book browsing time distributes.
Figure 11 is the statistical analysis table of member's end for the number distribution of e-book number of visits.
Figure 12 (a) is the synoptic diagram that another data of E-book reader shows.
Figure 12 (b) is the synoptic diagram that another data of E-book reader shows.
Figure 13 is the statistical analysis table of each class categories inquiry times.
Figure 14 is the geographical synoptic diagram for exploitation of potential regional markets and analysis of market conditions.
Embodiment
Below in conjunction with drawings and Examples the present invention is further described.
At first, Fig. 1 is the structural representation of electronic book advertising platform one preferred embodiment.As shown in the figure, electronic book advertising platform 100 comprises that an e-platform 10, at least one e-book feed end 30, at least one ad serving end 50 and a member hold 70, and e-book feed end 30, ad serving end 50 and member hold 70 respectively the networking connect this e-platform 10.E-book feed end 30 can be a publishing house, a journalism, a periodical publisher, a writer or an information supplier, ad serving end 50 can be an advertiser, a sales field, a commodity shop, a commodity commission merchant or a commodity manufacturer, and the member holds 70 to be the member or the consumer of an e-platform 10.
Wherein, e-book feed end 30 is in order to provide and to upload at least one e-book 31 to e-platform 10, ad serving end 50 is in order to provide and to upload at least one advertising information 51 to e-platform 10, and ad serving end 50 can filter out possible consumption group according to the characteristic of peddling commodity, and in advertising information 51, set at least one advertisement condition 511 according to possible consumption group type, then e-platform 10 stores several e-book 31 and several advertising informations 51.
And the member holds 70 in order to provide and to upload a key word 72 and member's basic document 73 to e-platform 10.Then e-platform 10 according to key word 72 to inquire at least one e-book 31 that is associated with key word 72, and the advertisement condition 511 of each advertising information 51 is compared to key word 72 and/or member's basic document 73 respectively, the advertising information 51 that accords with key word 72 and/or member's basic document 73 with order is placed in the e-book 31 that inquires and is back to the member holds 70, and then the member holds 70 downloads that can finish e-book 31.Afterwards, the member holds 70 e-book 31 that can be downloaded by an E-book reader 71 reading, this E-book reader 71 can be a notebook computer (NoteBook, NB), a palmtop computer (PDA), a smart mobile phone, an Electronic Paper application apparatus or a portable action network apparatus (MID).
Certainly, e-book 31 of the present invention also can select to disassemble into several chapters and sections contents, and e-platform 10 can provide the member to hold 70 e-book 31 of once downloading whole chapters and sections contents, the download of part chapters and sections content perhaps once only is provided, and behind reading part chapters and sections, if the member holds 70 consumer to feel interest for e-book 31 contents, follow-uply continue segmentation again and download other chapters and sections contents.
In addition, e-platform 10 includes a data bank 11 and a computing module 13.Data bank is in order to stored electrons book 31, advertising information 51, key word 72 and member's basic document 73.And computing module 13 connects data bank 11, utilize the member to hold the e-book 31 of 70 key words of uploading, 72 inquiries relevance in data bank 11, and the advertisement condition 511 of each advertising information 51 is compared to key word 72 and/or member's basic document 73, be placed in the member with the advertising information 51 that will accord with key word 72 and/or member's basic document 73 and hold in 70 e-book of being downloaded 31.
As previously mentioned, Fig. 1 of the present invention further cooperates Fig. 2 and E-book reader 71 shown in Figure 3 and is that example is elaborated with the inquiry basketball associated electrical philosophical works, it is as described below: the member holds 70 consumer can pass through the key word 72 that E-book reader 71 is imported " basketball ", and the key word 72 of " basketball " that will import and member's basic document 73 are uploaded to e-platform 10, and member's basic document 73 of this moment can record member's sex, age, educational background, work stratum, annual income or interest or the like data, for example: the male sex, 28 years old, university, the slip-stick artist, 700,000, motion.
E-platform 10 is behind the key word 72 that receives " basketball " and member's basic document 73, and computing module 13 inquires the e-book 31 (as: basketball personage monograph) and the e-book 31 (as: NBA basketball news flash) of correlativity in data bank 11 according to the key word 72 of " basketball ".Have again, if this moment is wherein during an ad serving end 50 1 movement value shops, the advertising information 51 of one movement value can be provided, and be set at the inquiry basketball associated electrical philosophical works and age 15 to 40 years old the male sex for the advertisement condition 511 of the advertising information 51 of movement value, and computing module 13 is compared to key word 72 (basketball) and member's basic document 73 (male sex, 28 years old, university, slip-stick artist, 700,000, motion) with advertisement condition 511 " basketball+male sex+age 15 was to 40 years old ".After comparison, key word 72 (basketball) and member's basic document 73 (male sex, 28 years old) meet the consumption group that ad serving end 50 sets, and then computing module 13 can be placed in the advertising information 51 of movement value in e-book 31 (as: basketball personage monograph) and the e-book 31 (as: NBA basketball news flash).
Then, as shown in Figure 2, the e-book 31 of e-platform 10 passback basketball personage monographs and the e-book 31 of NBA basketball news flash hold 70 to the member, and be listed in the member and hold on 70 the E-book reader 71, but the member holds wherein e-book 31 of 70 musters, for example: NBA basketball news flash, afterwards, as shown in Figure 3, the data page that on E-book reader 71, can present NBA basketball news flash e-book 31, and the user can carry out page turning by the previous page that clicks E-book reader 71 and next page control knob 711/713 and browse, and click primary option menu control knob 712 and get back to the main menu of e-book 31 and select to download or other e-book 31 of reading, for example: basketball personage monograph.In addition, hold 70 consumer to read the e-book 31 data pages instantly the member, the advertising information 51 of movement value also will be arranged on the corner of a certain space of a whole page of the data page of e-book 31, for example: advertising information 51 shown in Figure 3 is arranged on the lower corners place of the space of a whole page, perhaps as shown in Figure 4 can be with the wherein page of e-book 31 advertising information 51 pages as a full version, so, with when the consumer reads e-book 31, also receive ad serving end 50 simultaneously and desire to push away the advertising message of broadcasting.
Have again, as shown in Figure 2, weekly, monthly magazine, news flash or publish in instalments the e-book 31 of type, also can include one and subscribe to element 311, the member holds 70 member person to subscribe to element 311 and produce one and subscribe to message 313 and be sent to e-platform 10 to be stored in the data bank 11 by clicking, and then e-platform 10 can periodically transmit e-book 31 and holds 70 to the member according to subscribing to message 313.
As mentioned above, the present invention inserts the mode of advertisement in each e-book 31, can give e-book feed end 30 via the cost of use that ad serving end 50 is subsidized e-book 31, then the member of platform 10 hold 70 not only can lower price even the free download desire e-book 31 of reading and promote the muster and the circulation of e-book 31, and each advertising information 51 can be sent to suitable member person, to reach the purpose of ad serving end 50 advertising marketing commodity.
In addition, in another embodiment of the present invention, the advertisement condition 511 of advertising information 51 is except that the condition that is compared to key word 72 and member's basic document 73, hold 70 service recorders 74 that produced in reading and when downloading the action behavior of e-book 31 with further being compared to this member, cause to be placed in the member with the advertising information 51 that will meet key word 72, member's basic document 73 and/or service recorder 74 and to hold in 70 e-book of being downloaded 31.In addition, the member holds 70 service recorders that provide 74 can be uploaded to e-platform 10 and is stored in the data bank 11.
Referring to Fig. 1, wherein E-book reader 71 also includes a location module 75, this positioning module 75 is in order to locate present E-book reader 71 use locations to produce a geographical coordinate 751, and then E-book reader 71 can be recorded in geographical coordinate 751 in the service recorder 74.In an embodiment of the present invention, if wherein when an ad serving end 50 is a businessman, this ad serving end 50 can provide an advertising information 51 with local area character.For example: movement value brand shop (No. 100, the big peace of Daan District road, Taibei city), and set the regional extent of at least one releasing advertisements for the advertisement condition 511 of advertising information 51, for example: it is unit that Taibei city Daan District, this regional extent can be restricted to cities and towns, administrative area, a city, a map block, a highway section or a mileage etc.At this moment, the computing module 13 of e-platform 10 is held 70 the key word 72 and member's basic document 73 except advertisement condition 511 being compared to the member, can select to be compared to the member holds 70 geographical coordinates that write down 751 in addition, hold 70 positions whether in the regional extent of ad serving end 50 releasing advertisements to compare out the member, (for example: No. 123, Taibei city Daan District peace East Road) desire in the regional extent of releasing advertisements at ad serving end 50 position, and then advertising information 51 is placed in the member surely and holds in 70 e-book of downloading 31 optional if the member holds 70 positioning module 75 to navigate to the geographical coordinate 751 of E-book reader 71.Afterwards, as shown in Figure 5, hold the member on 70 the E-book reader 71, can present the data content of e-book 31 and include a movement value brand shop (local businessman trade name) and the advertising information 51 of the big peace of Daan District road, Taibei city No. 150 (local businessman addresses).
Electronic book advertising platform 100 of the present invention is held 70 position by the location member and the advertising information 51 of near zone is placed in the member is held in 70 e-book of downloading 31, being sent to local consumer, to improve the accuracy rate of ad serving end 50 ad distribution objects in the ground advertisement.
Referring to Fig. 6, be the structural representation of another embodiment of electronic book advertising platform of the present invention.As shown in the figure, present embodiment electronic book advertising platform 200 main frameworks are similar in appearance to electronic book advertising platform 100 shown in Figure 1, both differences are in and further have additional a statistical in e-platform 10 and analyse module 15, and this statistical study module 15 is to connect data bank 11 and computing module 15.
Electronic book advertising platform 200 can utilize statistical study module 15 to hold 70 each key word 72 that provides, each member's basic document 73 and/or service recorder 74 to carry out statistical analysis program for each member, to produce each corresponding statistical analysis result.If statistic analysis result can produce potential demonstration effect for desiring to push away 51 of the advertising informations of broadcasting, then the ad serving end can be selected to be placed in the suitable e-book 31 desiring to push away the advertising information of broadcasting 51 by the computing module 13 of e-platform 10.
Have again, the present embodiment member holds 70 E-book reader 71 also to include a counting module 76, when the member holds 70 to open wherein a selected e-book 31, counting module 76 is counted beginning, and counting up to the consumer closes till the e-book 31, result according to counting produces a browsing time 761, and the browsing time 761 will be recorded in the service recorder 74.In addition, counting module 76 count enable members hold the number of visits 763 of 70 each e-book 31 of reading, and number of visits 763 will be recorded in the service recorder 74.Afterwards, the member holds 70 the service recorder 74 that records geographical coordinate 751, browsing time 761 and number of visits 763 can be uploaded to e-platform 10, to be stored in the data bank 11.
As preceding narrating, statistical study module 15 can hold 70 each key word 72 that provides, each member's basic document 73 and/or service recorder 74 to carry out statistical analysis program for each member, its program is following described one by one: as shown in Figure 7, be the statistical analysis table of each keyword query number of times of the present invention.Statistical study module 15 holds each key word 72 that 70 desires inquiries e-book 31 imported (for example: basketball, baseball, football, billiards, softball, billiards for each member ... or the like) carry out statistical study, then the inquiry times of each key word 72 can be displayed on the statistical analysis table 151, for example: wherein a key word 72 (basketball) accumulation inquiry times is 2010.So, ad serving end 50 can be learnt the e-book 31 which kind of theme most of member inquires about in the electronic book advertising platform 100 via statistical analysis table 151, follow-up, (for example: the basketball footwear) hold in 70 e-book of downloading 31, push away the Commdity advertisement of broadcasting related subject to increase the success ratio of advertising marketing in most of member.
Shown in Fig. 8 (a)-(e), hold the statistical analysis table that M-F, age distribution, educational background distribute, work stratum distributes and annual income distributes of browse advertisements data for member of the present invention.(for example: each member NBA basketball news flash of Fig. 2) holds member's basic document 73 of 70 to carry out statistical study to statistical study module 15 for browsing a specific e-book 31, on Fig. 8 (a), to display out the chart of M-F, for example: the man is 65%, the woman is 35%, on Fig. 8 (b), to display out the chart of age distribution, for example: 20-30 year is 29%, on Fig. 8 (c), to display out the chart that educational background distributes, for example: university is 42%, on Fig. 8 (d), to display out the chart that work stratum distributes, for example: the student is 40%, on Fig. 8 (e), to display out the chart that annual income distributes, for example: be 38% below 250,000.So, ad serving end 50 can learn that member's major part of browsing the certain electric philosophical works 31 belongs to the personage of which kind of type via statistical analysis table 152, then the commodity that can buy at ordinary times according to the type personage of ad serving end 50 carry out pushing away of advertisement and broadcast, to increase the success ratio of advertising marketing, for example: the data of separating out by Fig. 8 statistical, that can probably add up supposition university educational background occupies to a certain degree ratio the school boy student, therefore then be chosen in the school boy student the advertising information 51 of the main flow electronic goods of hobby or movement value to the certain electric philosophical works 31, to hold the Commdity advertisement of enjoying hobby in the 70 reading certain electric philosophical works 31 the member.
As shown in Figure 9, in each regional extent, browse the statistical analysis table of the number distribution of e-book for the present invention.In an embodiment of the present invention, e-platform 10 can mark off several regional extents of desiring the releasing advertisements data in advance, for example: each administrative area in Taibei city, follow-up, statistical study module 15 can be classified each geographical coordinate 751 in each service recorder 74 in each regional extent of affiliated correspondence, to count the statistical analysis table 153 of the number distribution of browsing the certain electric philosophical works 31 in each regional extent.For example: the number of browsing of the Daan District reading certain electric philosophical works 31 is 4211.So, ad serving end 50 can be learnt the region of potential consumption population via statistical analysis table 153, advertising information 51 further can be placed in the e-book 31 that this hot spot areas downloads, perhaps as the key area of plan of ad serving end 50 exhibition shops and marketing.
As shown in figure 10, the statistical analysis table that distributes for the number of e-book of the present invention browsing time.Statistical study module 15 holds 70 (for example: the browsing time 761 Fig. 2 basketball personage monograph) to read a certain electric philosophical works 31 in order to each member of record in each service recorder 74 of statistical study, the statistical analysis table 154 that distributes with the number that counts 31 browsing times 761 of the certain electric philosophical works, have, the statistical analysis table 154 in the present embodiment carries out analytic statistics with wherein chapters and sections of basketball personage monograph again.Just general reader's reading habit if e-book 31 book contents can't cause reader's interest, ought to will stop to read and closing the short time.Then, result by statistical analysis table 154 displays, the browsing time 761 of this certain electric philosophical works 31 between 30 to 40 minutes occupied considerable number as can be seen, therefore can infer probably that the chapters and sections content of e-book 31 and the advertising information 51 that inside is published thereof are subjected to hobby to a certain degree, follow-up, ad serving end 50 can consider preferentially to support the mail downloading charge usefulness of this this e-book 31, and the advertising information 51 of relevance is inserted in the e-book 31.In addition, the present invention carries out the e-book statistics of 31 browsing times 761 with chapters and sections wherein as mentioned above.Yet, can or not have the e-book 31 (for example: news flash, weekly) of chapters and sections kenel to add up its browsing time 761 for one whole e-book 31 yet.
As shown in figure 11, be the statistical analysis table of member's end of the present invention for the number distribution of e-book number of visits.Statistical study module 15 holds 70 to read the number of visits 763 of an e-book 31 in order to each member of record in each service recorder 74 of statistical study, holds 70 statistical analysis tables 155 that distribute for the number of the certain electric philosophical works 31 numbers of visits 763 to count the member.With regard to most people's reading habit, books after reading, the chance that seldom can browse once again often.Yet, be not all books all be like this, as reference book, tourism book, reference book, comic books ... or the like, its probability of browsing once again is very high, therefore, the number of times that statistical study module 15 is browsed once again by analytical electron book 31 can provide suitable advertising information 51 to e-book 31 to make ad serving end 50.For example: when e-book 31 was the tourism books, ad serving end 50 can select the advertising information 51 of a travel agency to insert in these tourism books.Afterwards, when the member holds 70 consumer to desire to carry out itinerary, also may recall the travel agency's advertisement in the tourism books, and browse these tourism books once again, to travel consultation and the business opportunity of creation ad serving end 50 to travel agency.
In addition, as mentioned above, the member holds the mode of 70 inquiry e-book 31 except that utilizing key word 72, also can be undertaken by the mode of classified inquiry.Referring to Fig. 6, the data bank 11 of this e-platform 10 can have been formulated several class categories 12, this data bank is according in the suitable class categories 12 of the books classification of type to of each e-book 31, for example: finance and economics weekly e-book 31 is classified to finance and economics classification 12, and A Dream of Red Mansions e-book 31 is classified to classical literature classification 12 or the like.And the member holds 70 consumer also can select a wherein class categories 12, to inquire the e-book 31 of correlativity according to selected class categories 12.
For example: the member holds 70 to login in the data bank 11 of e-platform 10, and then shown in Figure 12 (a), each class categories 12 of data bank 11 is held on 70 the E-book reader 71 initiatively being presented on the member.Continue, shown in Figure 12 (b), the member holds 70 consumer can select a wherein class categories 12, for example: classical literature, then will display out all on the E-book reader 71: A Dream of Red Mansions, Journey to the West, the Three Kingdoms relevant for classical e-book 31, for example ... or the like.Afterwards, the consumer can select wherein a classical e-book 31 and download and read, and selected class categories 12 can be recorded in the service recorder 74.
And the statistical study module 15 of e-platform 10 can hold 70 inquiry e-book 31 for each member the time selected class categories 12 carry out statistical study, then the inquiry times of each class categories 12 can be displayed on as shown in figure 13 the statistical analysis table 156.For example: wherein a class categories 12 (finance and economics) accumulation inquiry times is 10567 times.So, ad serving end 50 can learn that most of member in the electronic book advertising platform 200 inquires about the e-book 31 of which kind of classification via statistical analysis table 156.Follow-up, (for example: automotive advertising) hold in 70 e-book of downloading 31, push away the Commdity advertisement of broadcasting related category to increase the success ratio of advertising marketing in most of member.
Certainly, the statistical study module 15 of present embodiment also can hold 70 selected class categories 12 to carry out statistical study for single member, understand this member with this and hold 70 consumer like the reading e-book 31 of which kind of classification 12, and the advertising information 51 of inserting correlativity of catering to his tastes is held in 70 e-book of downloading 31 in this member, and using provides personalized advertisement.
The statistical analysis table 151,152,153,154,155,156 that produces via statistical study module 15 statistics key words 72, member's basic document 74 and/or service recorder 74 will help the market survey of ad serving end 50 promotion items, be beneficial to the action of follow-up l feed end 50 for the commodity market exploitation.
As shown in figure 14, be the geographical synoptic diagram of the present invention for exploitation of potential regional markets and analysis of market conditions.As above Fig. 9 says, ad serving end 50 of the present invention is learnt the region of potential consumption population via statistical analysis table 153, and the action of carrying out the exhibition shop or expanding the StoreFront area in the populous zone of potential consumption, for example: the hotel owner 81 of Daan District, and cook up a range of business 811 for hotel owner 81, for example: 2 kilometers, and whether contain the range of business 831 that the adversary of same type hotel owner 83 is arranged near analyzing this range of business, if exist, whether the operation revenue of then further analyzing adversary hotel owner 83 is for hotel owner's 81 tool menaces, if these adversary hotel owner 83 operation revenues have reached certain scale, then ad serving end 50 can sales promotion, the mode that increases advertising expenditure or other marketing gimmicks improves hotel owner 81 popularity, to carry out the market development for potential consumption area.
The above only is a possible embodiments of the present invention, not in order to limit the protection domain of this patent.Persons skilled in the art on this basis, any not creative transformation of doing all should be considered as within protection scope of the present invention.
Claims (11)
1. an electronic book advertising platform is characterized in that: comprise
One e-platform in order to storing several e-book and several advertising informations, and has been inserted at least one advertising information in each e-book;
At least one e-book feed end connects e-platform, in order to e-book to be provided, and uploads e-book to e-platform;
At least one ad serving end connects e-platform, in order to advertising information to be provided, and sets at least one advertisement condition in advertising information, and uploads advertising information to e-platform;
At least one member's end, connect e-platform, include an E-book reader, in order to a key word, member's basic document and/or at least one service recorder to be provided, and key word, member's basic document and/or service recorder be uploaded to e-platform, the following live philosophical works;
Described e-platform goes out the e-book of correlativity according to keyword query, and the advertisement condition of each advertising information is compared to key word, member's basic document and/or service recorder, the advertising information that accords with key word, member's basic document and/or service recorder with order is placed in the e-book that inquires and is back to member's end.
2. electronic book advertising platform as claimed in claim 1 is characterized in that: described e-platform comprises
One data bank stores this e-book and this advertising information;
One computing module, connect this data bank, according to this relevant in this data bank of this keyword query e-book, and the advertisement condition of this advertising information is compared to this key word, this member's basic document and/or this service recorder of this member's end, this advertising information that accords with this key word, this member's basic document and/or this service recorder with order is placed in this e-book that this member's end downloaded.
3. electronic book advertising platform as claimed in claim 1 is characterized in that: described E-book reader includes a location module, and to produce a geographical coordinate, this geographical coordinate is recorded in this service recorder in order to the use location of locating this E-book reader.
4. electronic book advertising platform as claimed in claim 1, it is characterized in that: described e-book also includes one and subscribes to element, this member's end is subscribed to message and is sent to this e-platform to produce one by clicking this subscription element, and then this e-platform regularly transmits this e-book to this member's end according to this subscription message.
5. an electronic book advertising platform is characterized in that: comprise
One e-platform in order to storing several e-book and several advertising informations, and has been inserted at least one advertising information in each e-book;
At least one e-book feed end connects e-platform, in order to e-book to be provided, and uploads e-book to e-platform;
At least one ad serving end connects e-platform, in order to advertising information to be provided, and uploads advertising information to e-platform;
At least one member's end, connect e-platform, include an E-book reader, in order to a key word, member's basic document and/or at least one service recorder to be provided, and key word, member's basic document and/or service recorder be uploaded to e-platform, the following live philosophical works;
Described e-platform goes out the e-book of correlativity according to keyword query, and key word, member's basic document and/or service recorder that each member end is uploaded carried out statistical analysis program producing at least one statistical analysis table, and select to be placed in this advertising information in the e-book that inquires and be back to member's end according to this statistical analysis table.
6. electronic book advertising platform as claimed in claim 5 is characterized in that: described e-platform includes:
One data bank stores this e-book and this advertising information;
One statistical is analysed module, in order to this key word of statistical study, this member's basic document and/or this service recorder to produce this corresponding statistical analysis table;
One computing module connects this data bank and this statistical study module, according to this relevant in this data bank of this keyword query e-book, and selects that according to this statistical analysis table this advertising information is placed in this member and holds in this e-book of being downloaded.
7. electronic book advertising platform as claimed in claim 6, it is characterized in that: each key word of described statistical study module statistical study, to count this statistical analysis table with each keyword query number of times, and this each member's basic document of statistical study module statistical study, have this statistical analysis table that M-F, age distribution, educational background distribute, work stratum distributes or annual income distributes that each member's end is browsed this e-book to count.
8. electronic book advertising platform as claimed in claim 6, it is characterized in that: described E-book reader includes a location module and a counting module, this positioning module in order to the use location of locating this E-book reader to produce a geographical coordinate, this counting module in order to count this member hold reading during this e-book a browsing time and count the number of visits of this member's end for this e-book, and this geographical coordinate, this browsing time and this number of visits are recorded in this service recorder.
9. electronic book advertising platform as claimed in claim 8, it is characterized in that: described e-platform marks off several regional extents of desiring the releasing advertisements data in advance, and this statistical study module is classified each geographical coordinate in each affiliated regional extent, to count this statistical analysis table of the number distribution of browsing this e-book in each regional extent.
10. electronic book advertising platform as claimed in claim 8, it is characterized in that: described statistical study module is in order to the browsing time of each member's end of statistical study for this e-book, to count this statistical analysis table of the number distribution with this e-book browsing time, and this statistical study module is in order to the number of visits of each member's end of statistical study for this e-book, to count the statistical analysis table of the number distribution with this e-book number of visits.
11. electronic book advertising platform as claimed in claim 6, it is characterized in that: this data bank of described e-platform is formulated several class categories, this data bank is according in the suitable class categories of the books classification of type to of each e-book, then this member's end also can be selected a wherein class categories, to inquire this e-book of correlativity according to this selected class categories, and this member holds selected this class categories to be recorded in this service recorder, and the number of times inquired about in order to this class categories of statistical study of this statistical study module, to count this statistical analysis table with each class categories inquiry times.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010142969A CN101814173A (en) | 2010-04-09 | 2010-04-09 | Electronic book advertising platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010142969A CN101814173A (en) | 2010-04-09 | 2010-04-09 | Electronic book advertising platform |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101814173A true CN101814173A (en) | 2010-08-25 |
Family
ID=42621421
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201010142969A Pending CN101814173A (en) | 2010-04-09 | 2010-04-09 | Electronic book advertising platform |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN101814173A (en) |
Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101997928A (en) * | 2010-11-25 | 2011-03-30 | 汉王科技股份有限公司 | Advertisement inserting method and device for on-line reading |
| CN102651109A (en) * | 2011-02-25 | 2012-08-29 | 酷米移动传媒股份有限公司 | Method for providing commodity information and trading by applying electronic book and system platform |
| CN104662509A (en) * | 2012-06-08 | 2015-05-27 | 纺报有限公司 | Output device capable of outputting additional page, method for outputting additional page, and recording medium having program recorded thereon for executing method |
| WO2016119184A1 (en) * | 2015-01-29 | 2016-08-04 | 刘一佳 | Method for matching advertisement according to content of electronic book and mobile terminal |
| WO2017028122A1 (en) * | 2015-08-16 | 2017-02-23 | 赵政荣 | Method of inserting advertisement according to content of electronic book and advertisement inserting system |
| WO2017028123A1 (en) * | 2015-08-16 | 2017-02-23 | 赵政荣 | Method of indicating information upon matching advertisement and electronic book and advertisement inserting system |
| CN109361899A (en) * | 2018-10-24 | 2019-02-19 | 马梓航 | Cover monitors system, monitoring cover and the method for monitoring learning interest and efficiency |
| CN110765258A (en) * | 2019-09-02 | 2020-02-07 | 上海连尚网络科技有限公司 | Method and equipment for providing electronic books |
| CN110851759A (en) * | 2019-10-31 | 2020-02-28 | 上海连尚网络科技有限公司 | Method and equipment for identifying gender of new user |
| CN111339329A (en) * | 2020-02-13 | 2020-06-26 | 上海连尚网络科技有限公司 | Method and equipment for providing book information in reading application |
| CN113282743A (en) * | 2021-06-03 | 2021-08-20 | 北京得间科技有限公司 | Information display method, electronic equipment and storage medium |
-
2010
- 2010-04-09 CN CN201010142969A patent/CN101814173A/en active Pending
Cited By (16)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101997928B (en) * | 2010-11-25 | 2013-05-29 | 汉王科技股份有限公司 | Advertisement inserting method and device for on-line reading |
| CN101997928A (en) * | 2010-11-25 | 2011-03-30 | 汉王科技股份有限公司 | Advertisement inserting method and device for on-line reading |
| CN102651109A (en) * | 2011-02-25 | 2012-08-29 | 酷米移动传媒股份有限公司 | Method for providing commodity information and trading by applying electronic book and system platform |
| CN104662509A (en) * | 2012-06-08 | 2015-05-27 | 纺报有限公司 | Output device capable of outputting additional page, method for outputting additional page, and recording medium having program recorded thereon for executing method |
| WO2016119184A1 (en) * | 2015-01-29 | 2016-08-04 | 刘一佳 | Method for matching advertisement according to content of electronic book and mobile terminal |
| WO2017028122A1 (en) * | 2015-08-16 | 2017-02-23 | 赵政荣 | Method of inserting advertisement according to content of electronic book and advertisement inserting system |
| WO2017028123A1 (en) * | 2015-08-16 | 2017-02-23 | 赵政荣 | Method of indicating information upon matching advertisement and electronic book and advertisement inserting system |
| CN109361899B (en) * | 2018-10-24 | 2021-01-05 | 马梓航 | Book cover monitoring system, book cover monitoring method and learning interest and efficiency monitoring method |
| CN109361899A (en) * | 2018-10-24 | 2019-02-19 | 马梓航 | Cover monitors system, monitoring cover and the method for monitoring learning interest and efficiency |
| CN110765258A (en) * | 2019-09-02 | 2020-02-07 | 上海连尚网络科技有限公司 | Method and equipment for providing electronic books |
| CN110765258B (en) * | 2019-09-02 | 2022-11-08 | 上海连尚网络科技有限公司 | Method and equipment for providing electronic books |
| CN110851759A (en) * | 2019-10-31 | 2020-02-28 | 上海连尚网络科技有限公司 | Method and equipment for identifying gender of new user |
| CN111339329A (en) * | 2020-02-13 | 2020-06-26 | 上海连尚网络科技有限公司 | Method and equipment for providing book information in reading application |
| CN111339329B (en) * | 2020-02-13 | 2023-09-15 | 上海连尚网络科技有限公司 | Method and device for providing book information in reading application |
| CN113282743A (en) * | 2021-06-03 | 2021-08-20 | 北京得间科技有限公司 | Information display method, electronic equipment and storage medium |
| CN113282743B (en) * | 2021-06-03 | 2022-02-18 | 北京得间科技有限公司 | Information display method, electronic equipment and storage medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN101814173A (en) | Electronic book advertising platform | |
| AU2008286112B2 (en) | Method for loading advertisement in electronic map | |
| Rowley | Remodelling marketing communications in an Internet environment | |
| CN107679899A (en) | The content put-on method and device of a kind of advertisement screen | |
| CN101563701A (en) | Information providing system | |
| JP4740630B2 (en) | Fashion creation advertising method and program | |
| US20100241507A1 (en) | System and method for searching, advertising, producing and displaying geographic territory-specific content in inter-operable co-located user-interface components | |
| CN105005876A (en) | Client behavior acquiring and analyzing system and the using method | |
| CN102428462A (en) | Server apparatus, electronic apparatus, electronic book providing system, electronic book providing method, electronic book displaying method, and program | |
| CN101297315A (en) | Systems and methods for media planning, ad production, ad placement and content customization | |
| CN101496049A (en) | Determining advertisements using user interest information and map-based location information | |
| CN101606039A (en) | Dynamic map according to customer parameter presents | |
| CN101578625A (en) | Dynamic rendering of map information | |
| US20110125867A1 (en) | System and Method for the Improvement of Sharing Digital Data Between Mobile Devices | |
| CN101086744A (en) | Business information search method | |
| EP2755181B1 (en) | Information processing device, information processing method, information processing program, and recording medium | |
| Botha et al. | Expenditure-based segmentation of visitors to Aardklop National Arts Festival | |
| CN201638266U (en) | Electronic book advertising platform | |
| Heeler | Comment—On the Awareness Effects of Mere Distribution | |
| JP2002092408A (en) | System for purchasing/selling book | |
| Selvam et al. | Ontology with hybrid clustering approach for improving the retrieval relevancy in social event detection | |
| JP2001319073A (en) | On-demand content providing system | |
| KR20130129320A (en) | Systems and methods for dynamic section info and section advertising | |
| Reshetnyak et al. | Modern methods of promotion of restaurant services. | |
| Sharma et al. | Analysis of Success of Digital Marketing Using Vernacular Contents |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Open date: 20100825 |