CN110620808A - Method and device for pushing information - Google Patents
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- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
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Abstract
The embodiment of the disclosure discloses a method and a device for pushing information. One embodiment of the method comprises: acquiring the associated information of the terminal equipment used by the user; selecting screening item information from preset screening item information based on the associated information; and taking at least part of the selected screening item information as push information, and pushing the push information to the terminal equipment so that the terminal equipment displays the push information. The implementation mode realizes targeted information pushing, can dynamically adjust the screening items according to the associated information of the terminal equipment, and issues personalized screening items to the terminal equipment.
Description
Technical Field
The embodiment of the disclosure relates to the technical field of computers, in particular to a method and a device for pushing information.
Background
With the rapid development of internet technology, various applications emerge endlessly. Some applications may include multiple screening items, and the application may provide uniform screening items to different users. Taking the house source application as an example, at present, the house source application can provide uniform screening items for users in different areas (e.g., cities, etc.), and the users can screen house source information by using the screening items.
Disclosure of Invention
The embodiment of the disclosure provides a method and a device for pushing information.
In a first aspect, an embodiment of the present disclosure provides a method for pushing information, where the method includes: acquiring the associated information of the terminal equipment used by the user; selecting screening item information from preset screening item information based on the associated information; and taking at least part of the selected screening item information as push information, and pushing the push information to the terminal equipment so as to enable the terminal equipment to display the push information.
In some embodiments, the preset filter item information is tree-structured information.
In some embodiments, the association information includes geographic location information; and selecting screening item information from preset screening item information based on the associated information, wherein the selecting screening item information comprises the following steps: and selecting screening item information corresponding to the geographical position information from the preset screening item information.
In some embodiments, the association information further includes first indication information for indicating that the terminal device has turned on a global positioning system GPS; and using at least part of the selected screening item information as push information, including: and taking all the selected screening item information as push information.
In some embodiments, the association information further includes second indication information for indicating that the terminal device does not turn on a global positioning system GPS, and the preset filtering item information includes a first filtering item related to the GPS; and using at least part of the selected screening item information as push information, including: removing the first filter item and the sub-filter items of the first filter item from all the filter item information; and taking the rest screening item information in all the selected screening item information as push information.
In some embodiments, pushing the push information to the terminal device includes: acquiring historical behavior data of a user related to the screening items; adjusting the arrangement position of the screening items in the push information based on the historical behavior data; and pushing the adjusted push information to the terminal equipment.
In some embodiments, the historical behavior data includes an identification set formed by identifications of the user-triggered screening items and trigger frequencies corresponding to the identifications in the identification set; and adjusting the arrangement position of the screening items in the push information based on the historical behavior data, wherein the arrangement position comprises the following steps: and adjusting the arrangement position of the screening items in the push information based on the identification set and the triggering frequency corresponding to the identification in the identification set.
In a second aspect, an embodiment of the present disclosure provides an apparatus for pushing information, the apparatus including: an acquisition unit configured to acquire association information of a terminal device used by a user; a selecting unit configured to select screening item information from preset screening item information based on the association information; and the pushing unit is configured to take at least part of the selected screening item information as pushing information and push the pushing information to the terminal equipment so as to enable the terminal equipment to display the pushing information.
In some embodiments, the preset filter item information is tree-structured information.
In some embodiments, the association information includes geographic location information; and the selecting unit is further configured to: and selecting screening item information corresponding to the geographical position information from the preset screening item information.
In some embodiments, the association information further includes first indication information for indicating that the terminal device has turned on a global positioning system GPS; and the pushing unit includes: and the first determining subunit is configured to take all the selected screening item information as push information.
In some embodiments, the association information further includes second indication information for indicating that the terminal device does not turn on a global positioning system GPS, and the preset filtering item information includes a first filtering item related to the GPS; and the pushing unit includes: a removal subunit configured to remove the first filter item and the sub-filter items of the first filter item from the selected whole filter item information; and the second determining subunit is configured to use the remaining screening item information in all the screened item information selected out as the push information.
In some embodiments, the pushing unit comprises: an acquisition subunit configured to acquire historical behavior data of the user relating to the filter item; an adjusting subunit configured to adjust an arrangement position of the screening items in the push information based on the historical behavior data; and the pushing subunit is configured to push the adjusted pushing information to the terminal equipment.
In some embodiments, the historical behavior data includes an identification set formed by identifications of the user-triggered screening items and trigger frequencies corresponding to the identifications in the identification set; and the adjustment subunit is further configured to: and adjusting the arrangement position of the screening items in the push information based on the identification set and the triggering frequency corresponding to the identification in the identification set.
In a third aspect, an embodiment of the present disclosure provides an electronic device, including: one or more processors; a storage device having one or more programs stored thereon; when executed by the one or more processors, cause the one or more processors to implement a method as described in any implementation of the first aspect.
In a fourth aspect, embodiments of the present disclosure provide a computer-readable medium on which a computer program is stored, which when executed by a processor implements the method as described in any of the implementations of the first aspect.
According to the method and the device for pushing information provided by the embodiment of the disclosure, the associated information of the terminal device used by the user is acquired, then the screening item information is selected from the preset screening item information based on the associated information, then at least part of the selected screening item information is used as the pushing information, and the pushing information is pushed to the terminal device, so that the terminal device displays the pushing information, and the information pushing rich in pertinence can be realized. The scheme provided by the embodiment of the disclosure can dynamically adjust the screening items according to the associated information of the terminal equipment, and issue personalized screening items to the terminal equipment.
Drawings
Other features, objects and advantages of the disclosure will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 is an exemplary system architecture diagram in which some embodiments of the present disclosure may be applied;
FIG. 2 is a flow diagram for one embodiment of a method for pushing information, according to the present disclosure;
FIG. 3 is a flow diagram of yet another embodiment of a method for pushing information according to the present disclosure;
FIG. 4 is a schematic diagram of one application scenario of a method for pushing information according to the present disclosure;
FIG. 5 is a flow diagram of yet another embodiment of a method for pushing information according to the present disclosure;
FIG. 6 is a schematic block diagram illustrating one embodiment of an apparatus for pushing information according to the present disclosure;
FIG. 7 is a schematic block diagram of a computer system suitable for use with an electronic device to implement some embodiments of the present disclosure.
Detailed Description
The present disclosure is described in further detail below with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant disclosure and are not limiting of the disclosure. It should be noted that, for the convenience of description, only the parts relevant to the related disclosure are shown in the drawings.
It should be noted that, in the present disclosure, the embodiments and features of the embodiments may be combined with each other without conflict. The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.
Fig. 1 shows an exemplary system architecture 100 to which embodiments of the disclosed method for pushing information or apparatus for pushing information may be applied.
As shown in fig. 1, the system architecture 100 may include terminal devices 101, 102, 103, a network 104, and a server 105. The network 104 serves as a medium for providing communication links between the terminal devices 101, 102, 103 and the server 105. Network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The user may use the terminal devices 101, 102, 103 to interact with the server 105 via the network 104 to receive or send messages or the like. The terminal devices 101, 102, 103 may have installed thereon various communication client applications, such as a web browser application, a house source application, and the like.
The terminal apparatuses 101, 102, and 103 may be hardware or software. When the terminal devices 101, 102, 103 are hardware, they may be various electronic devices including, but not limited to, smart phones, tablet computers, laptop portable computers, desktop computers, and the like. When the terminal apparatuses 101, 102, 103 are software, they can be installed in the electronic apparatuses listed above. It may be implemented as multiple pieces of software or software modules (e.g., to provide distributed services) or as a single piece of software or software module. And is not particularly limited herein.
The server 105 may be a server providing various services, for example, a background server providing support for a target application (e.g., a house source application) installed on the terminal device 101, 102, 103, and the background server may, for example, respond to a filter information acquisition request sent by the terminal device 101, 102, 103, perform corresponding information processing based on the request, and return a processing result (e.g., determined push information) to the terminal device.
It should be noted that the method for pushing information provided by some embodiments of the present disclosure is generally performed by the server 105, and accordingly, the apparatus for pushing information is generally disposed in the server 105.
It should be noted that the server may be hardware or software. When the server is hardware, it may be implemented as a distributed server cluster formed by multiple servers, or may be implemented as a single server. When the server is software, it may be implemented as multiple pieces of software or software modules (e.g., to provide distributed services), or as a single piece of software or software module. And is not particularly limited herein.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
With continued reference to fig. 2, a flow 200 of one embodiment of a method for pushing information in accordance with the present disclosure is shown. The method for pushing information can be applied to a server (such as the server 105 shown in fig. 1), and comprises the following steps:
step 201, acquiring the associated information of the terminal device used by the user.
In this embodiment, the server may, for example, acquire the association information of the terminal device in response to a filtering item information acquisition request sent by the terminal device (e.g., terminal devices 101, 102, 103 shown in fig. 1). The association information may include various information related to the terminal device, including but not limited to the model, brand, and/or gender of the attributed user of the terminal device.
It should be noted that, for example, a target application supported by the server may be installed on the terminal device. The screening information obtaining request may be sent by the terminal device in response to a request for accessing a target interface in the target application from a user, for example. The target interface may be, for example, an interface that supports a user conducting a search for information.
For the above information included in the above related information, the server may store the information locally in advance, and the information is stored in association with the device identifier of the terminal device, and the server may obtain the information locally based on the device identifier, for example.
And 202, selecting screening item information from preset screening item information based on the associated information.
In this embodiment, the server may select the screening item information from preset screening item information based on the above-mentioned association information.
As an example, assuming that the association information includes a gender, the server may select filtering item information corresponding to the gender from preset filtering item information. For example, it is assumed that the preset filter item information includes a makeup filter item corresponding to a woman. If the gender included in the related information is female, the server can select the makeup screening item from preset screening item information.
For another example, assuming that the association information includes the model of the terminal device, the server may select a filter corresponding to the model from preset filter information. For example, assume that the preset filter item information includes a mobile phone shell filter option corresponding to model a. If the associated information includes the model a, the server may select the mobile phone shell screening item from preset screening item information.
Step 203, using at least part of the selected screening item information as push information, and pushing the push information to the terminal device, so that the terminal device displays the push information.
In this embodiment, the server may use at least a part of the selected filtering item information as push information, and push the push information to the terminal device, so that the terminal device displays the push information, for the user to use the information required by the filtering item in the push information to filter.
For example, the server may use all the filter information selected as the push information. Optionally, the server may also count the trigger frequency corresponding to each piece of filtering item information in all pieces of filtering item information based on the historical behavior data of the user related to the filtering item, and then select, from all pieces of filtering item information, the filtering item information whose trigger frequency exceeds the frequency threshold as the push information.
In the method provided by the above embodiment of the present disclosure, the association information of the terminal device used by the user is acquired, then the screening item information is selected from the preset screening item information based on the association information, then at least part of the selected screening item information is used as the push information, and the push information is pushed to the terminal device, so that the terminal device displays the push information, and the information push rich in pertinence can be realized. The scheme provided by the embodiment of the disclosure can dynamically adjust the screening items according to the associated information of the terminal equipment, and issue personalized screening items to the terminal equipment.
With continued reference to fig. 3, a flow 300 of yet another embodiment of a method for pushing information in accordance with the present disclosure is shown. The method for pushing information can be applied to a server (such as the server 105 shown in fig. 1), and comprises the following steps:
step 301, obtaining the associated information of the terminal device used by the user.
In this embodiment, the server may, for example, acquire the association information of the terminal device in response to a filtering item information acquisition request sent by the terminal device (e.g., terminal devices 101, 102, 103 shown in fig. 1). Wherein the associated information may include, but is not limited to, geographical location information. The geographical location information may for example be used to indicate the area (e.g. city) where the terminal device is located.
It should be noted that, for example, a target application (e.g., a house source application) supported by the server may be installed on the terminal device. The screening information obtaining request may be sent by the terminal device in response to a request for accessing a target interface in the target application from a user, for example. The target interface may be, for example, an interface that supports a user's search for information (e.g., house source information).
In practice, if the terminal device has turned on a Global Positioning System (GPS), the server may determine the area where the terminal device is located based on the GPS, for example. If the terminal device does not turn on the GPS, the server may determine the area where the terminal device is located, for example, based on the public mobile communication base station to which the terminal device is connected.
Step 302, selecting the screening item information corresponding to the geographic location information in the associated information from the preset screening item information.
In this embodiment, since different areas may have different situations, for example, different house source price intervals in different areas, users in different areas may have different filter item requirements. Therefore, after the server acquires the associated information, the server can select the screening item information corresponding to the geographic position information in the associated information from the preset screening item information.
It should be noted that the filtering items in the preset filtering item information correspond to the geographical location information in advance. Further, the preset filter item information is information specifying a structure. The specified structure may include, for example, but is not limited to, a tree structure, and the like. A tree structure refers to a data structure in which there is a "one-to-many" tree relationship between data elements. By designing the screening item information with the tree structure, the server can conveniently and dynamically adjust the screening items according to the associated information so as to issue personalized screening items to the terminal equipment.
And 303, taking at least part of the selected screening items as push information, and pushing the push information to the terminal equipment so that the terminal equipment displays the push information.
In this embodiment, the server may use at least a part of the filtering item information selected in step 302 as push information, and push the push information to the terminal device, so that the terminal device presents the push information to the user, so that the user can use the information required by the filtering item in the push information to filter.
As an example, the target application is a house source application. The preset filtering item information may include a first filtering item related to the GPS. The first filter item may correspond to a sub-filter item. The first filtering item may be referred to as a neighboring filtering item, and is not particularly limited herein. In addition, the information of all the filter items selected by the server in step 302 may include the first filter item and the sub-filter items of the first filter item. If the associated information further includes first indication information for indicating that the terminal device has turned on the GPS, the server may use all the filtering item information selected in step 302 as the push information. In this way, after the terminal device receives and displays the push information, the user can filter the house source information of nearby house sources based on the first filtering item in the push information.
With continued reference to fig. 4, fig. 4 is a schematic diagram of an application scenario of the method for pushing information according to the present embodiment. In the application scenario of fig. 4, a smart phone of user a may have a house source application installed thereon, which is supported by a server. The house-source application may include interface B. Interface B is an interface for the user to search for house source information. In addition, the server may locally store the filter item information C corresponding to the geographical location information related to the interface B. The smart phone can respond to an access request of the user A to the interface B and send a screening item information acquisition request to the server. The server may obtain the association information of the smartphone a in response to receiving the filtering item information obtaining request. The association information may include, for example, geographic location information D and first indication information for indicating that the smartphone has turned on the GPS. Then, the server may select the filtering item information E corresponding to the geographical location information D from the filtering information C. Then, the server may use all the filtering item information in the filtering item information E as push information according to the first indication information, and push the push information to the smart phone, so that the smart phone loads the push information to the interface B, and displays the filtering item in the push information to the user a.
In the method provided by the above embodiment of the present disclosure, by obtaining the association information of the terminal device used by the user, where the association information includes the geographic location information, then selecting the screening item information corresponding to the geographic location information from the preset screening item information, then using at least part of the selected screening item information as the push information, and pushing the push information to the terminal device, information push rich in pertinence can be implemented. The scheme provided by the embodiment of the disclosure can dynamically adjust the screening items according to the associated information of the terminal equipment, and issue personalized screening items to the terminal equipment.
With further reference to fig. 5, a flow diagram 500 of yet another embodiment of a method for pushing information in accordance with the present disclosure is shown. The method for pushing information can be applied to a server (such as the server 105 shown in fig. 1), and comprises the following steps:
step 501, obtaining the relevant information of the terminal device used by the user.
In this embodiment, the server may, for example, acquire the association information of the terminal device in response to a filtering item information acquisition request sent by the terminal device (e.g., terminal devices 101, 102, 103 shown in fig. 1). The associated information may include, but is not limited to, geographical location information, and indication information indicating whether the terminal device has turned on the GPS. The geographical location information may for example be used to indicate the area (e.g. city) where the terminal device is located. The indication information may include, for example, first indication information and second indication information. The first indication information may be used to indicate that the terminal device has turned on GPS. The second indication information may for example be used to indicate that the terminal device is not GPS-enabled.
It should be noted that, for example, a target application (e.g., a house source application) supported by the server may be installed on the terminal device. The screening information obtaining request may be sent by the terminal device in response to a request for accessing a target interface in the target application from a user, for example. The target interface may be, for example, an interface that supports a user's search for information (e.g., house source information).
In practice, if the terminal device has turned on GPS, the server may determine the area where the terminal device is located, for example, based on GPS. If the terminal device does not turn on the GPS, the server may determine the area where the terminal device is located, for example, based on the public mobile communication base station to which the terminal device is connected.
Step 502, selecting screening item information corresponding to the geographic location information in the associated information from the preset screening item information.
In this embodiment, since different areas may have different situations, for example, different house source price intervals in different areas, users in different areas may have different filter item requirements. Therefore, after the server acquires the associated information, the server can select the screening item information corresponding to the geographic position information in the associated information from the preset screening item information.
It should be noted that the filtering items in the preset filtering item information correspond to the geographical location information in advance. In addition, the preset filter item information is tree-structured information. In addition, the preset filtering item information may include a first filtering item related to the GPS. The first filter item may correspond to a sub-filter item. The first filtering item may be referred to as a neighboring filtering item, and is not particularly limited herein.
Step 503, if the associated information further includes second indication information for indicating that the terminal device does not start the GPS, removing the first filter item and the sub-filter items of the first filter item from all the selected filter item information, and using the remaining filter item information in all the selected filter item information as push information.
In this embodiment, if the associated information further includes the second indication information, the server may remove the first filter item and the sub-filter items of the first filter item from all the filter item information selected in step 502, and use the remaining filter item information in all the filter item information as the push information. Therefore, the server can dynamically adjust the screening items according to whether the terminal equipment starts the GPS.
Step 504, pushing the push information to the terminal device, so that the terminal device displays the push information.
In this embodiment, the server may push the determined push information to the terminal device, so that the terminal device presents the push information to the user, so that the user may filter information required by the filtering item in the push information.
As can be seen from fig. 5, compared with the embodiment corresponding to fig. 3, the flow 500 of the method for pushing information in this embodiment highlights a step of removing the first filter item and the sub-filter item of the first filter item from the selected whole filter item information and using the remaining filter item information in the selected whole filter item information as the push information if the association information of the terminal device further includes the second indication information for indicating that the terminal device does not turn on the GPS. Therefore, the scheme described in this embodiment can dynamically adjust the screening items according to whether the terminal device starts the GPS, and issue personalized screening items to the terminal device.
In some optional implementation manners of the method for pushing information respectively provided by the embodiments of the present disclosure, to further form a personalized filter item, the server may push the determined push information to the terminal device in the following manner: acquiring historical behavior data of a user related to the screening items; adjusting the arrangement position of the screening items in the pushing information based on the historical behavior data; and pushing the adjusted push information to the terminal equipment.
The historical behavior data may include, for example, a set of identifications formed by identifications of the user-triggered screening items and trigger frequencies corresponding to the identifications in the set of identifications. For the triggering frequency corresponding to the identifier, it may be the number of times that the user triggers the filter item indicated by the identifier. The server may adjust the arrangement position of the screening items in the push information based on the identification set and the triggering frequency corresponding to the identifications in the identification set. For example, for each filter item in the push information at the same level, the server may rank the filter items in order from top to bottom based on the trigger frequency, so as to rank the filter items frequently selected by the user in front.
With further reference to fig. 6, as an implementation of the methods shown in the above-mentioned figures, the present disclosure provides an embodiment of an apparatus for pushing information, which corresponds to the method embodiment shown in fig. 2, and which is particularly applicable to various electronic devices.
As shown in fig. 6, the apparatus 600 for pushing information of the present embodiment may include: the acquisition unit 601 is configured to acquire association information of a terminal device used by a user; the selecting unit 602 is configured to select screening item information from preset screening item information based on the association information; the pushing unit 603 is configured to take at least part of the selected filter item information as pushing information and push the pushing information to the terminal device, so that the terminal device displays the pushing information.
In the present embodiment, in the apparatus 600 for pushing information: the specific processing of the obtaining unit 601, the selecting unit 602, and the pushing unit 603 and the technical effects thereof can refer to the related descriptions of step 201, step 202, and step 203 in the embodiment shown in fig. 2, which are not described herein again.
In some optional implementations of this embodiment, the preset filtering item information may be information in a tree structure.
In some optional implementations of this embodiment, the association information may include geographic location information; and the selecting unit 602 may be further configured to: and selecting screening item information corresponding to the geographical position information from the preset screening item information.
In some optional implementation manners of this embodiment, the association information may further include first indication information used for indicating that the terminal device has turned on the GPS; and the pushing unit 603 may include: a first determining subunit (not shown in the figure) configured to take all the filter item information selected out as push information.
In some optional implementation manners of this embodiment, the association information may further include second indication information for indicating that the terminal device does not turn on the GPS, and the preset filtering item information may include a first filtering item related to the GPS; and the pushing unit 603 may include: a removal sub-unit (not shown in the figure) configured to remove the first filter item and a sub-filter item of the first filter item from all the filter item information picked up; and a second determining subunit (not shown in the figure) configured to use the remaining filter item information of all the filter item information selected out as push information.
In some optional implementations of this embodiment, the pushing unit 603 may include: an acquisition subunit (not shown in the figure) configured to acquire historical behavior data of the user relating to the filter item; an adjusting subunit (not shown in the figure) configured to adjust the arrangement position of the screening items in the push information based on the historical behavior data; a pushing subunit (not shown in the figure) configured to push the adjusted push information to the terminal device.
In some optional implementations of this embodiment, the historical behavior data may include an identifier set formed by identifiers of the screening items triggered by the user and trigger frequencies corresponding to the identifiers in the identifier set; and the adjustment subunit may be further configured to: and adjusting the arrangement position of the screening items in the push information based on the identification set and the triggering frequency corresponding to the identification in the identification set.
According to the device provided by the above embodiment of the present disclosure, by obtaining the association information of the terminal device used by the user, then selecting the screening item information from the preset screening item information based on the association information, then using at least part of the selected screening item information as the push information, and pushing the push information to the terminal device, so that the terminal device displays the push information, a targeted information push can be achieved. The scheme provided by the embodiment of the disclosure can dynamically adjust the screening items according to the associated information of the terminal equipment, and issue personalized screening items to the terminal equipment.
Referring now to FIG. 7, a schematic diagram of an electronic device (e.g., server 105 of FIG. 1) 700 suitable for use in implementing embodiments of the present disclosure is shown. The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like, and a fixed terminal such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 7 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 7, electronic device 700 may include a processing means (e.g., central processing unit, graphics processor, etc.) 701 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)702 or a program loaded from storage 708 into a Random Access Memory (RAM) 703. In the RAM 703, various programs and data necessary for the operation of the electronic apparatus 700 are also stored. The processing device 701, the ROM 702, and the RAM 703 are connected to each other by a bus 704. An input/output (I/O) interface 705 is also connected to bus 704.
Generally, the following devices may be connected to the I/O interface 705: input devices 706 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; an output device 707 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; a storage device 708 including, for example, a hard disk; and a communication device 709. The communication means 709 may allow the electronic device 700 to communicate wirelessly or by wire with other devices to exchange data. While fig. 7 illustrates an electronic device 700 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided. Each block shown in fig. 7 may represent one device or may represent multiple devices as desired.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such embodiments, the computer program may be downloaded and installed from a network via the communication means 709, or may be installed from the storage means 708, or may be installed from the ROM 702. The computer program, when executed by the processing device 701, performs the above-described functions defined in the methods of embodiments of the present disclosure.
It should be noted that the computer readable medium of the embodiments of the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In embodiments of the disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In embodiments of the present disclosure, however, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device. The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: acquiring the associated information of the terminal equipment used by the user; selecting screening item information from preset screening item information based on the associated information; and taking at least part of the selected screening item information as push information, and pushing the push information to the terminal equipment so as to enable the terminal equipment to display the push information.
Computer program code for carrying out operations for embodiments of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present disclosure may be implemented by software or hardware. Here, the name of the unit does not constitute a limitation of the unit itself in some cases, and for example, the acquisition unit may also be described as a "unit that acquires association information of a terminal device used by a user".
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.
Claims (16)
1. A method for pushing information, comprising:
acquiring the associated information of the terminal equipment used by the user;
selecting screening item information from preset screening item information based on the associated information;
and taking at least part of the selected screening item information as push information, and pushing the push information to the terminal equipment so that the terminal equipment displays the push information.
2. The method of claim 1, wherein the preset filter item information is tree-structured information.
3. The method of claim 1 or 2, wherein the association information comprises geographical location information; and
the selecting screening item information from preset screening item information based on the associated information includes:
and selecting screening item information corresponding to the geographical position information from preset screening item information.
4. The method of claim 3, wherein the association information further includes first indication information indicating that the terminal device has turned on a Global Positioning System (GPS); and
the step of using at least part of the selected screening item information as push information includes:
and taking all the selected screening item information as push information.
5. The method of claim 3, wherein the association information further comprises second indication information for indicating that the terminal device does not turn on a Global Positioning System (GPS), and the preset filtering item information comprises a first filtering item related to the GPS; and
the step of using at least part of the selected screening item information as push information includes:
removing the first filter item and the sub-filter item of the first filter item from all the filter item information;
and taking the rest screening item information in all the selected screening item information as push information.
6. The method of claim 1 or 2, wherein the pushing the push information to the terminal device comprises:
acquiring historical behavior data of the user, which is related to screening items;
adjusting the arrangement position of the screening items in the pushing information based on the historical behavior data;
and pushing the adjusted push information to the terminal equipment.
7. The method of claim 6, wherein the historical behavior data comprises a set of identifications formed by identifications of the user-triggered filter options and a frequency of triggering corresponding to the identifications in the set of identifications; and
the adjusting the arrangement position of the screening items in the push information based on the historical behavior data comprises:
and adjusting the arrangement position of the screening items in the push information based on the identification set and the triggering frequency corresponding to the identification in the identification set.
8. An apparatus for pushing information, comprising:
an acquisition unit configured to acquire association information of a terminal device used by a user;
a selecting unit configured to select screening item information from preset screening item information based on the association information;
and the pushing unit is configured to take at least part of the selected screening item information as pushing information and push the pushing information to the terminal equipment so as to enable the terminal equipment to display the pushing information.
9. The apparatus of claim 8, wherein the preset filter item information is tree-structured information.
10. The apparatus of claim 8 or 9, wherein the association information comprises geographic location information; and
the selecting unit is further configured to:
and selecting screening item information corresponding to the geographical position information from preset screening item information.
11. The apparatus of claim 10, wherein the association information further comprises first indication information indicating that the terminal device has turned on a Global Positioning System (GPS); and
the pushing unit includes:
and the first determining subunit is configured to take all the selected screening item information as push information.
12. The apparatus of claim 10, wherein the association information further includes second indication information indicating that the terminal device does not turn on a Global Positioning System (GPS), and the preset filtering item information includes a first filtering item related to the GPS; and
the pushing unit includes:
a removal subunit configured to remove the first filter item and sub-filter items of the first filter item from the selected entire filter item information;
a second determining subunit configured to use remaining filter item information of all the selected filter item information as push information.
13. The apparatus of claim 8 or 9, wherein the pushing unit comprises:
an acquisition subunit configured to acquire historical behavior data of the user relating to filter items;
an adjusting subunit configured to adjust an arrangement position of a filtering item in the push information based on the historical behavior data;
a pushing subunit configured to push the adjusted push information to the terminal device.
14. The apparatus of claim 13, wherein the historical behavior data comprises a set of identifications formed from identifications of the user-triggered filter options and a frequency of triggering corresponding to the identifications in the set of identifications; and
the adjustment subunit is further configured to:
and adjusting the arrangement position of the screening items in the push information based on the identification set and the triggering frequency corresponding to the identification in the identification set.
15. An electronic device, comprising:
one or more processors;
a storage device having one or more programs stored thereon,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-7.
16. A computer-readable medium, on which a computer program is stored, wherein the program, when executed by a processor, implements the method of any one of claims 1-7.
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