CN110460645A - A kind of information-pushing method and device - Google Patents

A kind of information-pushing method and device Download PDF

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Publication number
CN110460645A
CN110460645A CN201910654156.4A CN201910654156A CN110460645A CN 110460645 A CN110460645 A CN 110460645A CN 201910654156 A CN201910654156 A CN 201910654156A CN 110460645 A CN110460645 A CN 110460645A
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China
Prior art keywords
information
pushed
user
service data
acquisition
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梅哲
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Advanced New Technologies Co Ltd
Advantageous New Technologies Co Ltd
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Alibaba Group Holding Ltd
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Priority to CN201910654156.4A priority Critical patent/CN110460645A/en
Publication of CN110460645A publication Critical patent/CN110460645A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • General Engineering & Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The application provides a kind of information-pushing method and device.The described method includes: receiving the acquisition of information instruction that user sends, user information is carried in the acquisition of information instruction;The history service data of user are searched according to the user information, and determine information to be pushed according to the history service data;The information to be pushed is pushed to user.The application can be that user determines information to be pushed, and is pushed to user according to the history service data of user, not need user and search manually, and the information accuracy for being pushed to user is high after receiving the acquisition of information instruction of user's transmission.

Description

A kind of information-pushing method and device
Technical field
This application involves field of communication technology more particularly to a kind of information-pushing methods and device.
Background technique
With the broad development of Internet technology, online under daily life in, user is relied on more and more from interconnection The relevant information that net is got to carry out behavior under various lines, such as: user when dining room is had a meal, often from internet obtain The information such as the preferential of the dining room, recommendation vegetable.
In the related technology, when user wants to obtain the relevant information under capable of applying online from internet, it usually needs Oneself is searched manually, and the information content in internet is huge, and user oneself, which searches, will often expend many times, while accuracy It is lower.
Summary of the invention
In view of this, the application provides a kind of information-pushing method and device.
Specifically, the application is achieved by the following technical solution:
A kind of information-pushing method, which comprises
The acquisition of information instruction that user sends is received, carries user information in the acquisition of information instruction;
The history service data of user are searched according to the user information, and are determined according to the history service data wait push away It delivers letters breath;
The information to be pushed is pushed to user.
Optionally,
The history service data include: history service data and life radius information on line;
It is described to determine information to be pushed according to the history service data, comprising:
According to history service data on the line select match it is described life radius information pushed information as described in Pushed information.
Optionally, the method also includes:
After receiving the acquisition of information instruction of user's transmission, the current location of user is obtained;
Information to be pushed is determined according to the history service data and the current location.
Optionally, the history service data include: history service data on line, and history service data include on the line History service data in history service data and partial line on complete line;
It is described to determine information to be pushed according to the history service data and the current location of user, comprising:
When in the history service data there are when history service data on complete line, according to history industry on the complete line Business data and the current location determine information to be pushed.
Optionally, described to determine information to be pushed according to the history service data and the current location of user, also wrap It includes:
When history service data on complete line are not present in the history service data, according to history in the partial line Business datum and the current location determine information to be pushed.
Optionally, the history service data further include: life radius information;
It is described to determine information to be pushed according to the history service data and the current location of user, further includes:
When history service data on complete line are not present in the history service data, and there is no history industry in partial line When data of being engaged in, information to be pushed is determined according to the life radius information and the current location.
It is optionally, described to determine information to be pushed according to the history service data and the current location of user, comprising:
The target service type of user is determined according to the history service data;
It selects at a distance from the current location in preset distance, and matches the target industry of the target service type Be engaged in object pushed information using as the information to be pushed.
Optionally, when the information-pushing method is applied at the terminal, the method also includes:
After receiving the acquisition of information instruction of user's transmission, the pushed information that is sent by acoustic receiver business object;
In all pushed informations received, select the pushed information for matching the target service type as wait push Information.
It is optionally, described that the information to be pushed is pushed to user, comprising:
It is presented on the mark of target service object belonging to the information to be pushed is discrete in display screen.
Optionally, the mark by target service object belonging to the information to be pushed is discrete is presented on display screen In, comprising:
According to default rule it is that all information to be pushed are ranked up, and according to ranking results by the information to be pushed The mark of affiliated target service object is discrete to be presented in display screen;Wherein, sort industry belonging to forward information to be pushed The presentation area that area is presented and is greater than business object mark belonging to the information to be pushed of sequence rearward of business object identity.
Optionally, when the information-pushing method is applied at the terminal, refer in the acquisition of information for receiving user's transmission After order, before the information to be pushed is pushed to user, the prompt tone of output simulation sound wave.
A kind of information push-delivery apparatus, described device include:
Instruction receiving unit receives the acquisition of information instruction that user sends, carries user in the acquisition of information instruction Information;
Information determination unit searches the history service data of user according to the user information, and according to the history industry Business data determine information to be pushed;
The information to be pushed is pushed to user by information push unit.
Optionally,
The history service data include: history service data and life radius information on line;
The information determination unit matches the life radius information with specific reference to history service data selection on the line Pushed information as the information to be pushed.
Optionally, described device further include:
Position acquisition unit obtains the current location of user after receiving the acquisition of information instruction of user's transmission;
The information determination unit determines letter to be pushed with specific reference to the history service data and the current location Breath.
Optionally, the history service data include: history service data on line, and history service data packet is complete on the line History service data in history service data and partial line on all fronts;
The information determination unit, specifically in the history service data there are on complete line when history service data, Information to be pushed is determined according to history service data and the current location on the complete line.
Optionally, the information determination unit, there is no history service numbers on complete line in the history service data According to when, determine information to be pushed according to history service data in the partial line and the current location.
Optionally, the history service data further include: life radius information;
History service data on complete line are specifically not present in the information determination unit in the history service data, And there is no when history service data, determined according to the life radius information and the current location wait push in partial line Information.
Optionally, the information determination unit determines the target service kind of user with specific reference to the history service data Class;It selects at a distance from the current location in preset distance, and matches the target service pair of the target service type The pushed information of elephant is using as the information to be pushed.
Optionally, the information determination unit is receiving user when the information push-delivery apparatus is applied at the terminal After the acquisition of information instruction of transmission, the pushed information also sent by acoustic receiver business object, and all pushed away what is received It delivers letters in breath, selects the pushed information for matching the target service type as information to be pushed.
Optionally, the information push unit, the mark of target service object belonging to the information to be pushed is discrete It is presented in display screen.
Optionally, the information push unit is ranked up according to default rule for all information to be pushed, and according to Ranking results will be presented on the mark of target service object belonging to the information to be pushed is discrete in display screen, wherein row The area that presents of the mark of business object belonging to the forward information to be pushed of sequence is greater than belonging to the information to be pushed of sequence rearward The presentation area of business object mark.
Optionally, described instruction receiving unit is receiving user when the information-pushing method is applied at the terminal After the acquisition of information instruction of transmission, before the information to be pushed is pushed to user, the prompt tone of output simulation sound wave.
By the application it can be seen from above description receive user transmission acquisition of information instruction after, can according to The history service data at family are that user determines information to be pushed, and is pushed to user, do not need user and search manually, and are pushed to The information accuracy of user is high.
Detailed description of the invention
Fig. 1 is a kind of flow diagram of information-pushing method shown in one exemplary embodiment of the application.
Fig. 2 is the flow diagram of another information-pushing method shown in one exemplary embodiment of the application.
Fig. 3 is a kind of history service data according to user of shown in one exemplary embodiment of the application and described current Position determines the flow diagram of information to be pushed.
Fig. 4 is the flow diagram of another information-pushing method shown in one exemplary embodiment of the application.
Fig. 5 is a kind of user interface schematic diagram shown in one exemplary embodiment of the application.
Fig. 6 is another user interface schematic diagram shown in one exemplary embodiment of the application.
Fig. 7 is another user interface schematic diagram shown in one exemplary embodiment of the application.
Fig. 8 is a kind of structural schematic diagram for information push-delivery apparatus shown in one exemplary embodiment of the application.
Fig. 9 is a kind of structural schematic diagram of information push-delivery apparatus shown in one exemplary embodiment of the application.
Specific embodiment
Example embodiments are described in detail here, and the example is illustrated in the accompanying drawings.Following description is related to When attached drawing, unless otherwise indicated, the same numbers in different drawings indicate the same or similar elements.Following exemplary embodiment Described in embodiment do not represent all embodiments consistent with the application.On the contrary, they be only with it is such as appended The example of the consistent device and method of some aspects be described in detail in claims, the application.
It is only to be not intended to be limiting the application merely for for the purpose of describing particular embodiments in term used in this application. It is also intended in the application and the "an" of singular used in the attached claims, " described " and "the" including majority Form, unless the context clearly indicates other meaning.It is also understood that term "and/or" used herein refers to and wraps It may be combined containing one or more associated any or all of project listed.
It will be appreciated that though various information, but this may be described using term first, second, third, etc. in the application A little information should not necessarily be limited by these terms.These terms are only used to for same type of information being distinguished from each other out.For example, not departing from In the case where the application range, the first information can also be referred to as the second information, and similarly, the second information can also be referred to as One information.Depending on context, word as used in this " if " can be construed to " ... when " or " when ... When " or " in response to determination ".
The application provides a kind of information push scheme, can after receiving the acquisition of information instruction of user's transmission, according to The history service data of user determine information to be pushed, and are pushed to user, do not need user and search manually, and are pushed to user Information accuracy it is high.
Fig. 1 is a kind of flow diagram of information-pushing method shown in one exemplary embodiment of the application.
Referring to FIG. 1, in one example, the information-pushing method can be used in terminal, can be used for servicing Include following steps in end:
Step 101, the acquisition of information instruction that user sends is received, carries user information in the acquisition of information instruction.
In the present embodiment, when user wants to obtain the information under capable of applying online from internet, user can lead to Its terminal input message acquisition instruction used is crossed, usually carries user information in the acquisition of information instruction, such as: user Account etc..
Step 102, the history service data of user are searched according to the user information, and according to the history service data Determine information to be pushed.
In the present embodiment, after receiving the acquisition of information instruction, user can be searched according to the user information History service data, the history service data may include history service data and life radius information etc. on line.In In this step, the pushed information for matching the life radius information can be selected as institute according to history service data on the line Information to be pushed is stated, it can also be according to history service data on the complete line on the line in history service data and user Current location determines information to be pushed, and the application is not particularly limited this.
Step 103, the information to be pushed is pushed to user.
By the application it can be seen from above description receive user transmission acquisition of information instruction after, can according to The historical operational information at family is that user determines information to be pushed, and is pushed to user, does not need user and searches manually, and is pushed to The information accuracy of user is high.
Fig. 2 is the flow diagram of another information-pushing method shown in one exemplary embodiment of the application.
Referring to FIG. 2, in one example, the information-pushing method can be used in terminal, can be used for servicing Include following steps in end:
Step 201, after receiving the acquisition of information instruction of user's transmission, the current location of user is obtained.
In the present embodiment, when user wants to obtain the information under capable of applying online from internet, user can lead to Cross its terminal input message acquisition instruction used.Such as: the phase that user can load in terminal devices such as mobile phone, tablet computers It closes and inputs the acquisition of information instruction in APP, carry user information in the acquisition of information instruction.Specifically, user can be with The input to acquisition of information instruction, the application couple are realized by clicking the modes such as relevant key or the corresponding voice of input This is not particularly limited.
In the present embodiment, when the information-pushing method is in terminal, terminal is receiving the acquisition of information After instruction, the current location of user can be obtained by locating module integrated thereon.When the information-pushing method is for taking When being engaged in end, terminal obtains the current location of user, then by the current location after receiving the acquisition of information instruction It carries and is sent to server-side in acquisition of information instruction, server-side can be after receiving acquisition of information instruction, parsing The current location of user out.
In the present embodiment, when the information-pushing method is in terminal, terminal is in the letter for receiving user's transmission After ceasing acquisition instruction, the prompt tone of simulation sound wave can also be exported, to remind user currently carrying out information search, improves and uses The usage experience at family.
Step 202, information to be pushed is determined according to the history service data of user and the current location.
In the present embodiment, it after receiving the acquisition of information instruction, can be obtained from acquisition of information instruction User information, such as: the account of user may then based on the history service data that the user information obtains user, described History service data may include: history service data and life radius information on line.Wherein, history service number on the line According to may include: history service data in history service data and partial line on complete line.History service on the complete line Data are usually that user is based on its user information, the business datum after whole business operations are completed by internet, such as: user Purchase data based on user account in Taobao, business datum may include having on the complete line: time buying, purchase Article, purchase amount of money etc..History service data can be based on its user information in the partial line for user, complete by internet Business datum after being operated at partial service, such as: user is paid in certain entity supermarket by Alipay, the part Business datum may include having on line: time of payment, payment amount etc..The life radius information can be user based on its use The position data of family information registration, such as: user uses or opens the position data of Alipay wallet, passes through the life radius Information can determine user often movable place.
In this step, after the history service data for obtaining user, the history service data can be analyzed, When in the history service data there are when history service data on complete line, can be according to history service number on the complete line Accordingly and the current location determines information to be pushed.When there is no history service data on complete line for the history service data When, information to be pushed can be determined according to history service data in the partial line and the current location.When the history It, can basis when history service data on complete line being not present in business datum, and history service data in partial line are not present The life radius information and the current location determine information to be pushed.Certainly, in practical applications, when the history industry Not only there are history service data on complete line in business data, but also there are in partial line when history service data, it can be according to described History service data on complete line, history service data and the current location determine information to be pushed in the partial line, The application is not particularly limited this.
In the present embodiment, referring to FIG. 3, described determine according to the history service data of user and the current location The process of information to be pushed may include following two step:
Step 2021, the target service type of user is determined according to the history service data.
In the present embodiment, it can determine user's according to the type of business on the complete line of user in history service data Target service type, the target service type are usually the target service object offer that user needs to carry out business conduct under line Business service type, such as: when under the line business conduct be shopping when, the target service type can for businessman sell Article etc., when business conduct is to have dinner under the line, the target service type can be vegetable etc. that dining room provides.In It, can be to user for according to history service data and current location determine information to be pushed on complete line in this step The business datum for the whole business operations completed on line is analyzed, and the type of business that user is frequently performed business operation is made For the target service type.
As an example it is assumed that history service data are user in the purchase data of Taobao on the complete line of user, then exist In this step, user in preset time period can often be bought or article that user bought is as target service type. Such as: a period of time often buys mother and baby's articles in Taobao to user recently, then mother and baby's articles can be determined as to the mesh of user Mark type of business.
Step 2022, it selects at a distance from the current location in preset distance, and matches the target service kind The pushed information of the target service object of class is using as the information to be pushed.
Based on abovementioned steps 2021, after determining the target service type of user, can be obtained according to the current location of user Take it is all in pre-determined distance at a distance from the current location there are the business objects of pushed information, then in these business pair Select the business object for matching the target service type as the target service object as middle, and by target service object Pushed information is as information to be pushed.It certainly, in this step, can also basis after determining the target service type of user The current location of user obtains all business objects at a distance from the current location in the pre-determined distance, then exists The matching target service type is selected in these business objects and there are the business objects of pushed information as target service pair As, and using the pushed information of target service object as information to be pushed.Wherein, the business object is usually that user can be with Its object for carrying out business conduct under line, such as: dining room, trade company etc..The pushed information can be supplied to use for business object The action message at family, such as: favor information etc..
As an example it is assumed that the target service type of the user determined in abovementioned steps 2021 is mother and baby's articles, it is described Preset distance is 1.5 kilometers, then in this step, mother and baby is sold within 1.5 kilometers in the current location of selection and user The pushed information of the trade company of articles is as the information to be pushed.
Optionally, in another example, when there is no history service numbers on complete line in the history service data of user According to when, it is assumed that in the partial line of user history service data be user by Alipay complete pay line under business operation, then In step 202, can according in the partial line in history service data service execution by user operate business object and The current location determines target service object, then by the pushed information of target service object using as the letter to be pushed Breath.Specifically, it can first obtain user in preset time period often to pay using Alipay, or all businessmans paid, Then select the businessman apart from user current location in the preset distance as the target service in these businessmans Object, and the favor information of these businessmans is determined as the information to be pushed.It is not present when in the history service data of user History service data on complete line, and there is no in partial line when history service data, can according to life radius information and The current location determines target service object, then using the pushed information of target service object as the information to be pushed. By taking the life radius information is the location information that user opens Alipay as an example, it can first obtain user in step 202 and beat All positions of Alipay were opened, then position of the selection at a distance from user current location in the preset distance, when Businessman described in these positions as the target service object, then using the pushed information of target service object as it is described to Pushed information.
Step 203, the information to be pushed is pushed to user.
Based on abovementioned steps 202, after determining information to be pushed, the information to be pushed can be pushed to user.When When the application information-pushing method is in terminal, the information to be pushed can be shown to use by terminal in the form of a list Family.Optionally, terminal can also be presented on the mark of the target service object belonging to information to be pushed is discrete in display screen, than Such as: when the information to be pushed be trade company it is preferential when, the Logo of trade company can be presented in display screen by terminal, and user can be with Favor information is checked with realizing by clicking the Logo.When the information-pushing method is in server-side, server-side The determining information to be pushed is sent to terminal, so that terminal is pushed to user.
By the application it can be seen from above description receive user transmission acquisition of information instruction after, can according to The history service data at family and the current location of user are that user determines information to be pushed, and is pushed to user, do not need to use Family is searched manually, and the information accuracy for being pushed to user is high.
It optionally, in another example, can be according to default rule to be needed after determining information to be pushed Pushed information is ranked up, and the information to be pushed is then pushed to user according to ranking results.Relatively simple, Ke Yigen It is ranked up according to target service object at a distance from user current location for all information to be pushed, such as: according to target service At a distance from object and user current location from closely to remote sequence be information to be pushed corresponding with the target service object into Row sequence, is then pushed to user for the pushed information according to this ranking results, such as: will sort forward letter to be pushed Breath is pushed to user with higher priority, specifically can be by the way that the information to be pushed is arranged in list front end, or general The information to be pushed shows user etc. in a manner of relatively significant.For example, when using by information to be pushed institute It can be the forward letter to be pushed that sorts when the discrete push mode being presented in display screen of mark of the target service object of category Relatively large presentation area is arranged in the mark of target service object belonging to breath, will be belonging to the information to be pushed of sequence rearward Relatively small presentation area is arranged in the mark of target service object, i.e. the presentation area of the higher trade company Logo of priority is greater than The target service object of high priority is presented in the presentation area of the lower trade company Logo of priority in a substantial way, is promoted and is used The usage experience at family.
Optionally, in another example, when the application information-pushing method is applied at the terminal, terminal can also lead to The pushed information of acoustic receiver business object transmission is crossed, and in all pushed informations received, selection matches the target The pushed information of type of business is pushed to user.Specifically, terminal is opened after receiving the acquisition of information instruction of user's transmission Acoustic receiver function receives the pushed information that periphery businessman is sent by sound wave, is then existed according to the history service data of user In all pushed informations received, select the pushed information of matching target service type as information to be pushed.Certainly, terminal All pushed informations received can also be sent to server-side, so which pushed information is server-side judge for letter to be pushed Breath, and information to be pushed is returned again to terminal.
Optionally, in another example, it after receiving the acquisition of information instruction of user's transmission, can be gone through according to described On line in history business datum history service data and life radius information be user determine information to be pushed, such as: according to History service data select the pushed information for matching the life radius information as the information to be pushed on the line.Citing For, after receiving the acquisition of information instruction of user's transmission, history service data use can be determined on the line according to user Then the target service type at family selects in the life radius information, and match the target industry of the target service type Be engaged in object pushed information using as the information to be pushed.It is assumed that a period of time often buys mother in Taobao to user recently Mother and baby's articles can be then determined as the target service type of user by baby's articles, then will be sold in the frequent zone of action of user The pushed information of the trade company of mother and baby's articles is pushed to user as the information to be pushed.
The realization process of the application is described below with reference to specific embodiment.
Referring to FIG. 4, a kind of flow diagram of information-pushing method shown in the application another exemplary embodiment.Institute Stating information-pushing method may comprise steps of:
Step 401, terminal obtains the current location of user after receiving the acquisition of information instruction of user's transmission, and will The current location, which is carried, is sent to server-side in acquisition of information instruction.
As an example it is assumed that user goes to go window-shopping, it is desirable to obtain the favor information of periphery trade company, then user can open mobile phone The APP Alipay wallet of middle loading carries out information search.Referring to FIG. 5, a kind of use shown in one exemplary embodiment of the application Family interface schematic diagram, user can be realized by clicking " sound wave the is searched preferential " button in the interface to acquisition of information instruction Input.Mobile phone obtains current location after detecting acquisition of information instruction, and the current location is carried in acquisition of information Server-side is sent in instruction.
Optionally, in this process, mobile phone can show user interface shown in fig. 6, meanwhile, mobile phone can also export The prompt tone of sound wave is simulated, such as: the prompt tone of the simulation sound wave can be the sound of " Karaoke ", visually to prompt to use Family is currently carrying out the search of information.
Step 402, server-side is after receiving the acquisition of information instruction, according to the history service data of user and institute It states current location and determines information to be pushed, and the information to be pushed is returned into terminal.
Step 403, the information to be pushed is pushed to user by terminal.
In this step, the mobile phone of user can believe the push after the pushed information for receiving server-side return Breath is presented to user in the form of a list.Referring to FIG. 7, a kind of user interface schematic diagram of pushed information of the application, mobile phone The favor information of trade company can be showed into user in a manner of shown in Fig. 7, user can obtain by clicking the icon of trade company Favor information.
In above-mentioned embodiment shown in fig. 5, the information that server-side can be provided according to aforementioned embodiment shown in Fig. 3 is pushed away Delivery method realizes information push, and this is no longer going to repeat them by the application.
Corresponding with the embodiment of aforementioned information method for pushing, present invention also provides the embodiments of information push-delivery apparatus.
The embodiment of the application information push-delivery apparatus can be applied in terminal or server-side.Installation practice can pass through Software realization can also be realized by way of hardware or software and hardware combining.Taking software implementation as an example, it anticipates as a logic Device in justice is by the processor of terminal where it or server-side by computer program corresponding in nonvolatile memory Instruction is read into memory what operation was formed.For hardware view, as shown in figure 8, where the application information push-delivery apparatus A kind of hardware structure diagram of terminal or server-side in addition to processor shown in Fig. 8, memory, network interface and non-volatile is deposited Except reservoir, terminal or server-side in embodiment where device may be used also generally according to the actual functional capability of the terminal or server-side To include other hardware, this is repeated no more.
Referring to FIG. 9, the information push-delivery apparatus 800 may include: instruction receiving unit 801, information determination unit 802, information push unit 803 and position acquisition unit 804.
Wherein, described instruction receiving unit 801 receives the acquisition of information instruction that user sends, the acquisition of information instruction In carry user information;
The information determination unit 802 searches the history service data of user according to the user information, and according to described History service data determine information to be pushed;
The information to be pushed is pushed to user by the information push unit 803.
Optionally, the history service data include: history service data and life radius information on line;
The information determination unit 802 matches the life radius with specific reference to history service data selection on the line The pushed information of information is as the information to be pushed.
The position acquisition unit 804 obtains the present bit of user after receiving the acquisition of information instruction of user's transmission It sets;
The information determination unit 802 is determined with specific reference to the history service data and the current location wait push away It delivers letters breath.
Optionally, the history service data include: history service data on line, and history service data packet is complete on the line History service data in history service data and partial line on all fronts;
The information determination unit 802, specifically there are history service data on complete line in the history service data When, information to be pushed is determined according to history service data and the current location on the complete line.
The information determination unit 802, when history service data on complete line being not present in the history service data, Information to be pushed is determined according to history service data in the partial line and the current location.
Optionally, the history service data further include: life radius information;
The information determination unit 802, specifically there is no history service numbers on complete line in the history service data According to, and there is no in partial line when history service data, according to the life radius information and current location determination to Pushed information.
The information determination unit 802 determines the target service type of user with specific reference to the history service data;Choosing It selects at a distance from the current location in preset distance, and the target service object for matching the target service type pushes away Breath deliver letters using as the information to be pushed.
The information determination unit 802 is sent when the information push-delivery apparatus is applied at the terminal receiving user Acquisition of information instruction after, the pushed information also sent by acoustic receiver business object, and believing in all push for receiving In breath, select the pushed information for matching the target service type as information to be pushed.
The information push unit 802, by the discrete presentation of the mark of target service object belonging to the information to be pushed In display screen.
The information push unit 802 is ranked up according to default rule for all information to be pushed, and according to sequence As a result it is presented on the mark of target service object belonging to the information to be pushed is discrete in display screen, wherein sequence is forward Information to be pushed belonging to the area that presents of business object mark be greater than business pair belonging to sequence information to be pushed rearward As the presentation area of mark.
Described instruction receiving unit 801 is sent when the information-pushing method is applied at the terminal receiving user Acquisition of information instruction after, before the information to be pushed is pushed to user, output simulation sound wave prompt tone.
The function of each unit and the realization process of effect are specifically detailed in the above method and correspond to step in above-mentioned apparatus Realization process, details are not described herein.
For device embodiment, since it corresponds essentially to embodiment of the method, so related place is referring to method reality Apply the part explanation of example.The apparatus embodiments described above are merely exemplary, wherein described be used as separation unit The unit of explanation may or may not be physically separated, and component shown as a unit can be or can also be with It is not physical unit, it can it is in one place, or may be distributed over multiple network units.It can be according to actual The purpose for needing to select some or all of the modules therein to realize application scheme.Those of ordinary skill in the art are not paying Out in the case where creative work, it can understand and implement.
The foregoing is merely the preferred embodiments of the application, not to limit the application, all essences in the application Within mind and principle, any modification, equivalent substitution, improvement and etc. done be should be included within the scope of the application protection.

Claims (14)

1. a kind of information-pushing method, which is characterized in that the described method includes:
The acquisition of information instruction that user sends is received, carries user information in the acquisition of information instruction;
Obtain the current location of user;
The history service data of user are searched according to the user information;
The target histories business number for determining information to be pushed is determined according to the type of the history service data found According to;
Information to be pushed is determined according to the target histories business datum and the current location;
The information to be pushed is pushed to user.
2. the method according to claim 1, wherein
The history service data include: history service data on line, and history service data include going through on complete line on the line History service data in history business datum and partial line.
3. the method according to claim 1, wherein described according to the target histories business datum and described Current location determines information to be pushed, comprising:
The target service type of user is determined according to the target histories business datum;
It selects at a distance from the current location in preset distance, and matches the target service pair of the target service type The pushed information of elephant is using as the information to be pushed.
4. according to the method described in claim 3, it is characterized in that, when the information-pushing method application at the terminal when, institute State method further include:
After receiving the acquisition of information instruction of user's transmission, the pushed information that is sent by acoustic receiver business object;
In all pushed informations received, select the pushed information for matching the target service type as letter to be pushed Breath.
5. the method according to claim 1, wherein described be pushed to user for the information to be pushed, comprising:
It is presented on the mark of target service object belonging to the information to be pushed is discrete in display screen.
6. according to the method described in claim 5, it is characterized in that, described by target service pair belonging to the information to be pushed The mark of elephant is discrete to be presented in display screen, comprising:
It is ranked up according to default rule for all information to be pushed, and will be belonging to the information to be pushed according to ranking results The mark of target service object discrete be presented in display screen;
Wherein, the business object belonging to forward information to be pushed that sorts mark present area be greater than sequence rearward wait push The presentation area of the mark of business object belonging to information.
7. the method according to claim 1, wherein
It, will be described after receiving the acquisition of information instruction of user's transmission when the information-pushing method is applied at the terminal Information to be pushed is pushed to before user, the prompt tone of output simulation sound wave.
8. a kind of information push-delivery apparatus, which is characterized in that described device includes:
Instruction receiving unit receives the acquisition of information instruction that user sends, carries user information in the acquisition of information instruction;
Position acquisition unit obtains the current location of user after receiving the acquisition of information instruction of user's transmission;
Information determination unit searches the history service data of user according to the user information, according to the history found The type of business datum determines the target histories business datum for determining information to be pushed, and according to the target histories business Data and the current location determine information to be pushed;
The information to be pushed is pushed to user by information push unit.
9. device according to claim 8, which is characterized in that
The history service data include: history service data on line, history on the complete line of history service data packet on the line History service data in business datum and partial line.
10. device according to claim 8, which is characterized in that
The information determination unit determines the target service type of user with specific reference to the target histories business datum;Selection With in preset distance, and match the push of the target service object of the target service type at a distance from the current location Information is using as the information to be pushed.
11. device according to claim 10, which is characterized in that
The information determination unit, when the information push-delivery apparatus is applied at the terminal, in the information for receiving user's transmission After acquisition instruction, the pushed information also sent by acoustic receiver business object, and in all pushed informations received, choosing The pushed information for matching the target service type is selected as information to be pushed.
12. device according to claim 8, which is characterized in that
The information push unit is presented on display screen for the mark of target service object belonging to the information to be pushed is discrete In.
13. device according to claim 12, which is characterized in that
The information push unit is specifically that all information to be pushed are ranked up, and are tied according to sequence according to default rule Fruit is presented on the mark of target service object belonging to the information to be pushed is discrete in display screen;
Wherein, the business object belonging to forward information to be pushed that sorts mark present area be greater than sequence rearward wait push The presentation area of the mark of business object belonging to information.
14. device according to claim 8, which is characterized in that
Described instruction receiving unit, when the information-pushing method is applied at the terminal, in the information for receiving user's transmission After acquisition instruction, before the information to be pushed is pushed to user, the prompt tone of output simulation sound wave.
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