CN110417920B - Message pushing method, device, equipment and storage medium - Google Patents
Message pushing method, device, equipment and storage medium Download PDFInfo
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- CN110417920B CN110417920B CN201910840554.5A CN201910840554A CN110417920B CN 110417920 B CN110417920 B CN 110417920B CN 201910840554 A CN201910840554 A CN 201910840554A CN 110417920 B CN110417920 B CN 110417920B
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- H04—ELECTRIC COMMUNICATION TECHNIQUE
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- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
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Abstract
The application relates to a message pushing method, a message pushing device, message pushing equipment and a message pushing storage medium. The method comprises the following steps: sending push data to a client through a third-party push channel, wherein the third-party push channel is provided by a third-party platform; receiving the received data reported by the client, wherein the received data is reported by the client aiming at the push data sent by the third-party push channel; according to the received data and the pushing data, carrying out statistical calculation on the received data and the pushing data to obtain a reach performance parameter corresponding to the third-party pushing channel; and determining a target pushing strategy according to the touch performance parameter so as to push a message to the client according to the target pushing strategy. The touch performance parameters calculated by the method are more targeted, so that when the more targeted touch performance parameters are used for determining the target pushing strategy, the determined target pushing strategy is also more targeted, and the reliability is also higher.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to a method, an apparatus, a device, and a storage medium for pushing a message.
Background
The message pushing refers to that a pushing party actively pushes a message to a user client, and when a pushing party pushes a message in general commerce, the most common means is mainly to use a pushing channel (a third-party channel for short) provided by a third-party platform, for example, when the pushing party wants to push a message to a user, the pushing message can be sent to the third-party channel firstly by using the third-party channel, and then the pushing message is sent to a specified user by the third-party channel.
Generally, after sending a push message to a user, a third-party channel may also calculate push reach data of the user, where the user receives the push message, that is, the push message reaches the user, and when calculating the reach data, the third-party channel usually calculates the reach data by using an existing dimension set by the third party, and then the third party may return the calculated reach data to a push party, and the push party optimizes a push policy according to the reach data.
However, the reach data calculated by the third party is not highly targeted, so that when the pushing party optimizes the pushing strategy, the optimized pushing strategy has a low reliability problem.
Disclosure of Invention
In view of the foregoing, it is necessary to provide a message pushing method, apparatus, device and storage medium.
A method of message push, the method comprising:
sending push data to a client through a third-party push channel, wherein the third-party push channel is provided by a third-party platform;
receiving the received data reported by the client, wherein the received data is reported by the client aiming at the pushed data sent by the third-party push channel;
according to the received data and the pushed data, carrying out statistical calculation on the received data and the pushed data to obtain a reach performance parameter corresponding to the third-party pushing channel;
and determining a target pushing strategy according to the touch performance parameters, and pushing a message to the client according to the target pushing strategy.
In one embodiment, the reach performance parameter includes a reach rate; the determining a target push strategy according to the reach performance parameter includes:
counting the respective corresponding reach rates of different third-party push channels;
and determining a third party pushing channel with the highest reaching rate to obtain a target pushing strategy.
In one embodiment, the determining a target push policy according to the reach performance parameter further includes:
counting the reaching rates and the pushing costs corresponding to different third-party pushing channels;
and determining a third party pushing channel with the touch rate and the pushing cost meeting set conditions to obtain a target pushing strategy.
In one embodiment, the step of determining a target push policy according to the reach performance parameter further includes the step of:
counting the reach rates of third-party push channels under different push magnitude orders;
and determining the pushing order of magnitude which enables the reaching rate of the third-party pushing channel to be maximum, and obtaining a target pushing strategy.
In one embodiment, the step of determining a target push policy according to the reach performance parameter further includes the step of:
counting the reach rates of different third-party push channels under the same push magnitude;
and determining a third party pushing channel which enables the reaching rate to be maximum, and obtaining a target pushing strategy.
In one embodiment, the foregoing reach performance parameter further includes a push time, and the determining a target push policy according to the reach performance parameter includes:
counting the reach rates of the third-party pushing channels at different pushing time;
and determining the pushing time which enables the reaching rate of the third-party pushing channel to be maximum, and obtaining a target pushing strategy.
In one embodiment, the touchdown performance parameters further include at least one of: push cost, push order of magnitude, push time consumption, database storage quantity.
In one embodiment, the reach rate includes a reach rate of the client and/or a reach rate of the user.
In one embodiment, the receiving data includes at least one of: the identification data of the third party push channel, the push data and the identification data of the client.
A message push apparatus, the apparatus comprising:
the sending module is used for sending pushing data to the client through a third-party pushing channel, and the third-party pushing channel is provided by a third-party platform;
a receiving module, configured to receive received data reported by a client, where the received data is reported by the client according to push data sent by the third-party push channel;
the statistical calculation module is used for performing statistical calculation on the received data and the pushed data according to the received data and the pushed data to obtain a reach performance parameter corresponding to the third-party pushing channel;
and the determining module is used for determining a target pushing strategy according to the reach performance parameter so as to push a message to the client according to the target pushing strategy.
An apparatus comprising a memory storing a computer program and a processor implementing the following steps when the computer program is executed:
sending push data to a client through a third-party push channel, wherein the third-party push channel is provided by a third-party platform;
receiving the received data reported by the client, wherein the received data is reported by the client aiming at the pushed data sent by the third-party push channel;
according to the received data and the pushed data, carrying out statistical calculation on the received data and the pushed data to obtain a reach performance parameter corresponding to the third-party pushing channel;
and determining a target pushing strategy according to the touch performance parameters so as to push messages to the client according to the target pushing strategy.
A readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of:
sending push data to a client through a third-party push channel, wherein the third-party push channel is provided by a third-party platform;
receiving the received data reported by the client, wherein the received data is reported by the client aiming at the pushed data sent by the third-party push channel;
according to the received data and the pushed data, carrying out statistical calculation on the received data and the pushed data to obtain a reach performance parameter corresponding to the third-party pushing channel;
and determining a target pushing strategy according to the touch performance parameters, and pushing a message to the client according to the target pushing strategy.
According to the message pushing method, the message pushing device, the message pushing equipment and the message pushing storage medium, pushing data are sent to the client through a third-party pushing channel, the third-party pushing channel is provided by a third-party platform and receives receiving data reported by the client, the receiving data are reported by the client aiming at the pushing data sent by the third-party pushing channel, according to the receiving data and the pushing data, the reaching performance parameters corresponding to the third-party pushing channel are obtained through statistical calculation, and a target pushing strategy is determined according to the reaching performance parameters so as to push messages to the client according to the target pushing strategy. In the method, the client reports the received data to the pushing party to form a closed loop with the pushed data and the received data, so that the pushing party can calculate the touch performance parameters in a targeted manner according to the received data reported by the client and the pushed data sent by the pushing party without using non-targeted touch data calculated by a third-party platform, and therefore, the touch performance parameters calculated by the pushing party are more in line with the actual conditions of the pushing party, namely, the calculated touch performance parameters are more targeted, so that when the targeted pushing strategy is determined by using the more-targeted touch performance parameters, the determined targeted pushing strategy is more targeted, and the reliability is higher.
Drawings
FIG. 1 is a diagram of an application environment of a message push method in one embodiment;
FIG. 2 is a flowchart illustrating a message pushing method according to an embodiment;
fig. 3 is a schematic flow chart of a message pushing method in another embodiment;
fig. 4 is a schematic flow chart of a message pushing method in another embodiment;
fig. 5 is a schematic flowchart of a message pushing method in another embodiment;
fig. 6 is a flowchart illustrating a message pushing method in another embodiment;
fig. 7 is a flowchart illustrating a message pushing method in another embodiment;
FIG. 8 is a block diagram showing the structure of a message pushing apparatus according to an embodiment;
fig. 9 is an internal structural diagram of a device in one embodiment.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.
The message pushing method provided by the application can be applied to the application environment shown in fig. 1. The pushing party 101 can communicate with the third party platform 102 or with the client 103, the third party platform 102 can communicate with the client 103, when pushing messages, the pushing party 101 sends the messages to the third party platform 102, the third party platform 102 sends the messages to the client 103 by using a third party pushing channel, the third party pushing channel is a pushing channel provided by the third party platform 102, and one or more pushing channels provided by one third party platform 102 can be provided; meanwhile, the client 103 may also report the data to the push party 101 after receiving the data. The pushing party 10 may be a server, that is, a server, or of course, a computer device; when a server, it may be an independent server or a server cluster composed of a plurality of servers; the client 103 may be a personal computer, a laptop, a smartphone, a tablet, a portable wearable device, and the like.
It should be noted that the execution subject in the embodiments of the present application may be an application program for pushing a message, or may be a push-side device, and the following embodiments describe the push-side device as the execution subject.
In an embodiment, a message pushing method is provided, and this embodiment relates to a specific process of how a pusher device receives reported data of a client, calculates reach-trigger performance parameters according to the reported data, and determines a target pushing policy according to the reach-trigger performance parameters. As shown in fig. 2, the method may include the steps of:
s202, pushing data is sent to the client side through a third-party pushing channel, and the third-party pushing channel is provided by a third-party platform.
The third-party platform may provide one third-party push channel, or may provide multiple third-party push channels, which is not limited in this embodiment; a client may refer to a mobile or non-mobile terminal of a user, etc. herein.
Specifically, when the push-side device needs to push data to the client, the push data and the push target can be sent to the third-party platform as push messages, the third-party platform selects a corresponding third-party push channel to send the push data to the push target, and the push target refers to a user who the push-side device wants to send data, the user can be one or multiple users, and each user can have one client for receiving the push data or multiple clients for receiving the push data. In addition, after receiving the push data, the third-party push channel may generate a push identifier for the push task, and feed the push identifier back to the push-party device, and the push-party device may store the push identifier for tracking the corresponding push message in the following.
And S204, receiving the received data reported by the client, wherein the received data is reported by the client aiming at the push data sent by the third-party push channel.
The data received by the push-side device may be received data reported by one user, may also be received data reported by multiple users at the same time, and certainly may also be received data reported by one or more clients of one user, which is not limited in this embodiment. In addition, optionally, the receiving data may include at least one of: the identification data of the third party push channel, the push data and the identification data of the client side, wherein the identification data of the third party push channel can comprise a channel identification and a push identification.
Specifically, after the push channel of the third party sends the push data to the client, the client may report the received data to the push device, where the received data is reported according to the push data sent by the third party push channel, that is, the client may report the received data after receiving the push data, otherwise, the client may not report the received data generally when not receiving the push data.
And S206, performing statistical calculation on the received data and the pushed data according to the received data and the pushed data to obtain the reach performance parameters corresponding to the third-party pushing channel.
The reach performance parameter of the third-party push channel counted here may be a reach performance parameter of one third-party push channel, or may be a reach performance parameter of multiple third-party push channels. In addition, the reach performance parameter herein represents a reach situation, a push cost situation, and the like for pushing the push data to the client through the third-party push channel.
Specifically, after receiving the received data reported by the client, the pusher device may calculate the client reporting the received data or the user to which the client belongs, and the client sending the pushed data or the user to which the client belongs, and may also perform statistical processing on a pushing cost and the like generated when a third-party pushing channel is used to push a message, so that a reach performance parameter after being pushed by the third-party pushing channel may be obtained. Meanwhile, when the push side device counts the reach performance parameters, the push side device can perform targeted statistics according to the actual situation of the push side device, and can count the reach performance parameters in multiple dimensions, for example, statistics of the reach performance parameters in different time, different magnitude orders, different third-party push channels, different push time consumption, or the reach performance parameters in different database storage quantities can be performed, and certainly, statistics of the reach performance parameters in only one dimension can be performed.
And S208, determining a target pushing strategy according to the touch performance parameter, and pushing a message to the client according to the target pushing strategy.
Specifically, after counting the reach performance parameters in different dimensions, the pusher device may select the dimension corresponding to the optimal reach performance parameter according to its own condition, select a pushing policy according to the dimension corresponding to the optimal reach performance parameter, and mark the selected pushing policy as a target pushing policy, and then the pusher device may push a message to the client through a third-party pushing channel according to the target pushing policy.
According to the message pushing method, pushing data are sent to the client side through a third-party pushing channel, the third-party pushing channel is provided by a third-party platform, receiving data reported by the client side are received, the receiving data are reported by the client side aiming at the pushing data sent by the third-party pushing channel, according to the receiving data and the pushing data, touch performance parameters corresponding to the third-party pushing channel are obtained through statistical calculation, a target pushing strategy is determined according to the touch performance parameters, and messages are pushed to the client side according to the target pushing strategy. In the method, the client reports the received data to the pushing party to form a closed loop with the pushed data and the received data, so that the pushing party can calculate the touch performance parameters in a targeted manner according to the received data reported by the client and the pushed data sent by the pushing party without using non-targeted touch data calculated by a third-party platform, and therefore, the touch performance parameters calculated by the pushing party are more in line with the actual conditions of the pushing party, namely, the calculated touch performance parameters are more targeted, so that when the targeted pushing strategy is determined by using the more-targeted touch performance parameters, the determined targeted pushing strategy is more targeted, and the reliability is higher.
In another embodiment, another message pushing method is provided, and this embodiment relates to a specific process of how the pushing-side device determines the target pushing policy according to the reach performance parameter when the reach performance parameter includes the reach rate. On the basis of the foregoing embodiment, as shown in fig. 3, the determining the target push policy according to the reach performance parameter in S208 may include the following steps:
s302, counting the reaching rates corresponding to different third-party pushing channels.
The number of the third-party channels provided by the third-party platform may be determined according to actual situations, and this embodiment does not limit this. Optionally, the reach rate may include a reach rate of the client and/or a reach rate of the user, exemplarily: assuming that a push event is scheduled to be pushed to N clients of M users (each user may have multiple clients), that is, N pieces of push data are generated, the clients of the users report received data after receiving a message, if a push device statistically obtains, according to the received data, N1 devices report data including M1 users, the reach rate of the client of the push event is: d = N1/N, the reach rate of the user is: u = M1/M.
Specifically, the push side device may select different third-party push channels, and count the reach rate of each third-party push channel in a period of use to obtain the reach rate of each third-party push channel, where the period of time may be one month, two months, or longer.
S304, determining the third party pushing channel with the highest reaching rate to obtain a target pushing strategy.
Specifically, after obtaining the reach rates of the third-party push channels, the pusher device may sequence the reach rates of the third-party push channels to obtain a sequencing result, which may be sequenced from large to small, or from small to large, and when sequencing from large to small, the first reach rate in the sequencing result may be used as the highest reach rate, or when sequencing from small to large, the last reach rate in the sequencing result may be used as the highest reach rate, and the third-party push channel corresponding to the highest reach rate is obtained at the same time, and the third-party push channel corresponding to the highest reach rate is used as a push channel in the target push policy, and when pushing a message to the client, the third-party push channel corresponding to the highest reach rate may be used to push a message to the client.
In the method for pushing a message, when the reach performance parameter includes the reach rate, the reach rates corresponding to different third-party push channels may be counted, and the third-party push channel with the highest reach rate is determined, so as to obtain the target policy. In this embodiment, since the target push policy can be obtained according to the third party push channel with the highest reach rate, when the method is used for pushing the message to the client, the reach rate of the third party push channel can be guaranteed to be the highest, so that the message can be better pushed to the client.
In another embodiment, another message pushing method is provided, and this embodiment relates to that the reach performance parameter may further include at least one of the following parameters: the method comprises the steps of pushing cost, pushing order magnitude, pushing time consumption and database storage quantity, and when the reach performance parameters comprise reach rate and pushing cost, the pushing side equipment determines the specific process of a target pushing strategy according to the reach performance parameters. On the basis of the foregoing embodiment, as shown in fig. 4, the determining the target push policy according to the reach performance parameter in the foregoing S208 may include the following steps:
s402, counting the reaching rate and the pushing cost corresponding to different third-party pushing channels.
The push cost may refer to a cost for pushing a message to the client using the third-party push channel.
Specifically, the pusher device may obtain the reaching rates of the different third-party pushing channels according to the step S302, and meanwhile, the pusher device may obtain pushing costs of the different third-party pushing channels through statistics.
S404, determining a third party pushing channel with the touch rate and the pushing cost meeting set conditions to obtain a target pushing strategy.
The set condition may be a weight set for the reach rate and the push cost, that is, a weight is set for each of the reach rate and the push cost of each third-party push channel, then the reach rate and the push cost of each third-party push channel are weighted and summed, the weighted sum values of the third-party push channels are compared, an optimal weighted sum value is selected from the weighted sum values, and the reach rate and the push cost corresponding to the optimal weighted sum value are used as the reach rate and the push cost of the target push strategy, so that the obtained target push strategy has the highest commercial value and is the most beneficial to the push-party device.
Specifically, the push side device may perform weighted summation processing on the reach rate and the push cost of each of the different third-party push channels, so as to obtain an optimal weighted summation value, and use the reach rate and the push cost corresponding to the optimal weighted summation value as the reach rate and the push cost of the target push policy. By way of example, assuming that the reach rate of the a channel is 0.9, the push cost is 20, the reach rate of the B channel is 0.8, the push cost is 10, the reach rate is 5, and the push cost is 7, then the weighting value of the a channel is 0.9 × 5-20 × 7/20= -2.5, and the weighting value of the B channel is 0.8 × 5-10 × 7/20= -0.5, it can be seen that 0.5 is greater than-2.5, generally the higher the reach rate is, the better the push cost is, and therefore, after the reach rate and the push cost are weighted, the reach rate and the push cost of the B channel are selected as the reach rate and the push cost of the target push strategy.
In the message pushing method provided in this embodiment, when the reach performance parameters include the reach rate and the pushing cost, the reach rate and the pushing cost corresponding to different third-party pushing channels may be counted, and the third-party pushing channel in which both the reach rate and the pushing cost meet the set conditions is determined, so as to obtain the target pushing policy. In this embodiment, since the target push policy can be obtained according to the reach rate and the push cost of the third party push channel, that is, when obtaining the target policy, not only the reach rate but also the push cost are considered, the target push policy obtained by the method is the most commercially valuable and beneficial to the push party.
In another embodiment, another message pushing method is provided, and this embodiment relates to a specific procedure of how the push side device determines the target push policy according to the reach performance parameter when the reach performance parameter includes the reach rate and the push magnitude. On the basis of the foregoing embodiment, as shown in fig. 5, the determining the target push policy according to the reach performance parameter in the foregoing S208 may include the following steps:
s502, counting the reaching rate of the third party pushing channel under different pushing orders of magnitude.
Wherein, the different pushing orders of magnitude here can be 1w (1 ten thousand), 10w (10 ten thousand), 100w (100 ten thousand), 1000w (1000 ten thousand), etc.; meanwhile, the statistics here may be the reaching rates of one third-party push channel at different push magnitude levels, or the reaching rates of each third-party push channel at different push magnitude levels.
Specifically, the pushing party device may send a pushing message to the client through the third party pushing channel by using different pushing orders of magnitude, then receive the received data reported by the client at different pushing orders of magnitude, and count the reaching rate of the third party pushing channel at different pushing orders of magnitude through the received data reported by the client at different pushing orders of magnitude and the pushing data at different pushing orders of magnitude.
S504, determining the pushing order of magnitude which enables the reaching rate of the third-party pushing channel to be maximum, and obtaining a target pushing strategy.
Specifically, after obtaining the reaching rates of the third-party pushing channel under different pushing orders of magnitude, the pushing party device may compare the reaching rates of the third-party pushing channel under different pushing orders of magnitude, select a maximum reaching rate, and use the pushing order of magnitude corresponding to the maximum reaching rate as the target pushing order of magnitude in the target pushing policy.
In the message pushing method provided in this embodiment, when the reach performance parameter includes the reach rate and the pushing order of magnitude, the reach rate of the third-party pushing channel at different pushing order of magnitude may be counted, and the pushing order of magnitude that makes the reach rate of the third-party pushing channel maximum is determined, so as to obtain the target pushing policy. In this embodiment, since the target push policy can be obtained according to the reach rate and the push order of magnitude of the third-party push channel, that is, when the target policy is obtained, not only the reach rate but also the push order of magnitude are considered, when a message is pushed by using the push order of magnitude under the target push policy, the pushed data reach rate is optimal, that is, the target push policy obtained by the method is the most commercially valuable and beneficial to the push party.
In another embodiment, another message pushing method is provided, and this embodiment relates to a specific procedure of how the push side device determines the target push policy according to the reach performance parameter when the reach performance parameter includes the reach rate and the push magnitude. On the basis of the foregoing embodiment, as shown in fig. 6, the determining the target push policy according to the reach performance parameter in the foregoing S208 may include the following steps:
s602, counting the reaching rates of different third party pushing channels under the same pushing magnitude.
Wherein, the different pushing orders of magnitude here can be 1w (1 ten thousand), 10w (10 ten thousand), 100w (100 ten thousand), 1000w (1000 ten thousand), etc.; meanwhile, the statistics here may be the reaching rates of different third-party pushing channels under one pushing order of magnitude, or the reaching rates of different third-party pushing channels under different pushing order of magnitude, but each time the statistics is performed on different third-party pushing channels, the statistics is performed on one order of magnitude.
Specifically, the pusher device may set the same pushing order of magnitude for each third-party pushing channel, push a message to the client by using the set pushing order of magnitude, receive the received data reported by the client in each third-party pushing channel, and count the reaching rate of each third-party pushing channel in the same pushing order of magnitude through the received data reported by the client in each third-party pushing channel and the pushing data in each third-party channel.
S604, determining a third party pushing channel enabling the reaching rate to be maximum, and obtaining a target pushing strategy.
Specifically, after the push side device obtains the reach rates of the third-party push channels in the same push order of magnitude, the reach rates of the third-party push channels in the same push order of magnitude can be compared, a maximum reach rate is selected from the reach rates, the third-party push channel corresponding to the maximum reach rate is used as a target push channel in a target push strategy, when the push side device pushes a message to a client side, the target push channel can be used for pushing, and therefore the obtained reach rate is the highest and is most beneficial to the push side device.
In the message pushing method provided in this embodiment, when the reach performance parameter includes the reach rate and the push order of magnitude, the reach rates of different third-party push channels in the same push order of magnitude may be counted, and the third-party push channel that maximizes the reach rate is determined, so as to obtain the target push policy. In this embodiment, since the target push policy may be obtained according to the reach rate and the push order of magnitude of each third-party push channel, that is, when the target policy is obtained, not only the reach rate but also the push order of magnitude are considered, when the message is pushed by using the push order of magnitude under the target push policy and the third-party push channel, the pushed data reach rate is optimal, that is, the target push policy obtained by the method is the most commercially valuable and beneficial to the push party.
In another embodiment, another message pushing method is provided, and this embodiment relates to a specific procedure of how the push side device determines the target push policy according to the reach performance parameters when the reach performance parameters include reach rate and push time. On the basis of the foregoing embodiment, as shown in fig. 7, the determining the target push policy according to the reach performance parameter in S208 may include the following steps:
s702, counting the reaching rate of the third-party pushing channel at different pushing time.
Wherein, the different push times may be several points in the morning, several points in the noon, several points in the afternoon, several points in the evening, etc., for example, may be 7 a.m., 17 a.m.; meanwhile, the statistics may be the reaching rate of one third-party push channel at different push times, or the reaching rates of the third-party push channels at different push times.
Specifically, the pusher device may send a push message to the client through the third-party push channel at different push times, then receive the received data reported by the client at different push times, and obtain the reach rates of the third-party push channel at different push times through statistics of the received data reported by the client at different times and the push data at different push times.
S704, determining the pushing time enabling the reaching rate of the third-party pushing channel to be maximum, and obtaining a target pushing strategy.
Specifically, after obtaining the reaching rates of the third-party pushing channel at different pushing times, the pushing party device may compare the reaching rates of the third-party pushing channel at different pushing times, select a maximum reaching rate, and use the pushing time corresponding to the maximum reaching rate as the target pushing time in the target pushing policy.
In the message pushing method provided in this embodiment, when the reach performance parameters include the reach rate and the pushing time, the reach rate of the third-party pushing channel at different pushing times may be counted, and the pushing time that maximizes the reach rate of the third-party pushing channel is determined, so as to obtain the target pushing policy. In this embodiment, since the target push policy may be obtained according to the reach rate and the push time of the third-party push channel, that is, when the target policy is obtained, not only the reach rate but also the push time are considered, when pushing a message by using the push time under the target push policy, the reach rate of pushed data is optimal, that is, the target push policy obtained by the method is the most commercially valuable and beneficial to the push party.
In addition, in this embodiment, the pushing time consumption of different third-party pushing channels may also be counted, and the third-party pushing channel with the smallest pushing time consumption is used as the target third-party pushing channel in the target pushing policy.
It should be understood that although the various steps in the flow charts of fig. 2-7 are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not limited to being performed in the exact order illustrated and, unless explicitly stated herein, may be performed in other orders. Moreover, at least some of the steps in fig. 2-7 may include multiple sub-steps or multiple stages that are not necessarily performed at the same time, but may be performed at different times, and the order of performance of the sub-steps or stages is not necessarily sequential, but may be performed in turn or alternating with other steps or at least some of the sub-steps or stages of other steps.
In one embodiment, as shown in fig. 8, there is provided a message pushing apparatus including: a sending module 10, a receiving module 11, a counting module 12 and a determining module 13, wherein:
the sending module 10 is configured to send push data to a client through a third-party push channel, where the third-party push channel is provided by a third-party platform;
a receiving module 11, configured to receive received data reported by a client, where the received data is reported by the client according to push data sent by the third-party push channel;
the statistical calculation module 12 is configured to perform statistical calculation on the received data and the pushed data according to the received data and the pushed data to obtain a reach performance parameter corresponding to the third-party pushing channel;
a determining module 13, configured to determine a target push policy according to the reach performance parameter, so as to push a message to the client according to the target push policy.
The message pushing device provided in the embodiment of the present application may implement the method embodiment, and the implementation principle and the technical effect are similar, which are not described herein again.
In another embodiment, another message pushing apparatus is provided, the reach performance parameter comprises a reach rate; the determining module 13 may include: a first statistical unit and a first determination unit, wherein:
the first statistic unit is used for counting the respective corresponding reach rates of different third-party push channels;
and the first determining unit is used for determining the third party pushing channel with the highest reaching rate to obtain the target pushing strategy.
In another embodiment, the reach performance parameters further comprise at least one of: push cost, push order of magnitude, push time consumption, database storage quantity.
In another embodiment, another message pushing apparatus is provided, and when the reach performance parameters include a reach rate and a push cost, the determining module 13 may include: a second statistical unit and a second determination unit, wherein:
the second statistical unit is used for counting the touch rate and the pushing cost corresponding to different third-party pushing channels;
and the second determining unit is used for determining a third party pushing channel with the touch rate and the pushing cost meeting set conditions to obtain a target pushing strategy.
In another embodiment, another message pushing apparatus is provided, and when the reach performance parameter includes a reach rate and a push order, the determining module 13 may include: a third statistical unit and a third determination unit, wherein:
the third statistical unit is used for counting the reach rates of the third-party push channels under different push magnitude levels;
and the third determining unit is used for determining the pushing order of magnitude which enables the reaching rate of the third party pushing channel to be maximum, and obtaining the target pushing strategy.
Optionally, the third statistical unit is further configured to count reach rates of different third-party push channels in the same push order;
the third determining unit is further configured to determine a third party push channel that maximizes the reach rate, so as to obtain a target push policy.
In another embodiment, another message pushing apparatus is provided, and when the reach performance parameter includes a reach rate and a push time, the determining module 13 may include: a fourth statistical unit and a fourth determination unit, wherein:
the fourth statistical unit is used for counting the reach rates of the third-party pushing channels at different pushing time;
and the fourth determining unit is used for determining the pushing time which enables the reaching rate of the third party pushing channel to be maximum, and obtaining the target pushing strategy.
In another embodiment, the reach rate includes a reach rate of the client and/or a reach rate of the user.
In another embodiment, the receiving data comprises at least one of: the identification data of the third-party push channel, the push data and the identification data of the client.
The message pushing device provided in the embodiment of the present application may execute the method embodiment, and the implementation principle and the technical effect are similar, which are not described herein again.
For specific definition of the message pushing device, refer to the above definition of the message pushing method, which is not described herein again. The modules in the message pushing device can be wholly or partially implemented by software, hardware and a combination thereof. The modules can be embedded in a hardware form or independent from a processor in the device, and can also be stored in a memory in the device in a software form, so that the processor can call and execute operations corresponding to the modules.
In one embodiment, a device is provided, which may be a server, and its internal structure diagram may be as shown in fig. 9. The device includes a processor, a memory, a network interface, and a database connected by a system bus. Wherein the processor of the device is configured to provide computing and control capabilities. The memory of the device comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, a computer program, and a database. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The database of the device is used for storing push message data and receiving data. The network interface of the device is used for communicating with an external terminal through a network connection. The computer program is executed by a processor to implement a message push method.
It will be appreciated by those skilled in the art that the configuration shown in fig. 9 is a block diagram of only a portion of the configuration associated with the present application, and does not constitute a limitation on the devices to which the present application may be applied, and that a particular device may include more or less components than those shown, or may combine certain components, or have a different arrangement of components.
In one embodiment, there is provided an apparatus comprising a memory and a processor, the memory having a computer program stored therein, the processor when executing the computer program implementing the steps of:
sending push data to a client through a third-party push channel, wherein the third-party push channel is provided by a third-party platform;
receiving the received data reported by the client, wherein the received data is reported by the client aiming at the push data sent by the third-party push channel;
according to the received data and the pushing data, carrying out statistical calculation on the received data and the pushing data to obtain a reach performance parameter corresponding to the third-party pushing channel;
and determining a target pushing strategy according to the touch performance parameter so as to push a message to the client according to the target pushing strategy.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
counting the respective corresponding reach rates of different third-party push channels;
and determining a third party pushing channel with the highest reaching rate to obtain a target pushing strategy.
In one embodiment, the reach performance parameters further include at least one of: push cost, push order of magnitude, push time consumption, database storage quantity.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
counting the reaching rate and the pushing cost corresponding to different third-party pushing channels;
and determining a third party pushing channel with the touch rate and the pushing cost meeting set conditions to obtain a target pushing strategy.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
counting the reach rates of the third party pushing channels under different pushing magnitude orders;
and determining the pushing order of magnitude which enables the reaching rate of the third-party pushing channel to be maximum, and obtaining a target pushing strategy.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
counting the reach rates of different third-party push channels under the same push magnitude;
and determining a third party pushing channel which enables the reaching rate to be maximum, and obtaining a target pushing strategy.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
counting the reach rates of the third-party pushing channels at different pushing time;
and determining the pushing time which enables the reaching rate of the third-party pushing channel to be maximum, and obtaining a target pushing strategy.
In another embodiment, the reach rate includes a reach rate of the client and/or a reach rate of the user.
In another embodiment, the receiving data comprises at least one of: the identification data of the third party push channel, the push data and the identification data of the client.
In one embodiment, a readable storage medium is provided, on which a computer program is stored, which computer program, when executed by a processor, performs the steps of:
sending push data to a client through a third-party push channel, wherein the third-party push channel is provided by a third-party platform;
receiving the received data reported by the client, wherein the received data is reported by the client aiming at the pushed data sent by the third-party push channel;
according to the received data and the pushing data, carrying out statistical calculation on the received data and the pushing data to obtain a reach performance parameter corresponding to the third-party pushing channel;
and determining a target pushing strategy according to the touch performance parameter so as to push a message to the client according to the target pushing strategy.
In one embodiment, the computer program when executed by the processor further performs the steps of:
counting the respective corresponding reach rates of different third-party push channels;
and determining a third party pushing channel with the highest reaching rate to obtain a target pushing strategy.
In one embodiment, the reach performance parameters further include at least one of: push cost, push order of magnitude, push time consumption, database storage quantity.
In one embodiment, the computer program when executed by the processor further performs the steps of:
counting the reaching rate and the pushing cost corresponding to different third-party pushing channels;
and determining a third party pushing channel with the touch rate and the pushing cost meeting set conditions to obtain a target pushing strategy.
In one embodiment, the computer program when executed by the processor further performs the steps of:
counting the reach rates of the third party pushing channels under different pushing magnitude levels;
and determining the pushing order of magnitude which enables the reaching rate of the third-party pushing channel to be maximum, and obtaining a target pushing strategy.
In one embodiment, the computer program when executed by the processor further performs the steps of:
counting the reach rates of different third-party push channels under the same push magnitude;
and determining a third party pushing channel which enables the reaching rate to be maximum, and obtaining a target pushing strategy.
In one embodiment, the computer program when executed by the processor further performs the steps of:
counting the reach rates of the third-party pushing channels at different pushing time;
and determining the pushing time which enables the reaching rate of the third-party pushing channel to be maximum, and obtaining a target pushing strategy.
In another embodiment, the reach rate includes a reach rate of the client and/or a reach rate of the user.
In another embodiment, the receiving data comprises at least one of: the identification data of the third party push channel, the push data and the identification data of the client.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above may be implemented by hardware instructions of a computer program, which may be stored in a non-volatile computer-readable storage medium, and when executed, may include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), rambus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
The technical features of the above embodiments can be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the above embodiments are not described, but should be considered as the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
The above-mentioned embodiments only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.
Claims (10)
1. A message pushing method is applied to a pushing-side device, and comprises the following steps:
sending push data to the client through a third-party push channel;
receiving the received data reported by the client, wherein the received data is reported by the client aiming at the pushed data sent by the third-party push channel;
according to the received data and the pushing data, carrying out statistical calculation on the received data and the pushing data to obtain a reach performance parameter corresponding to the third-party pushing channel; wherein the reach performance parameters comprise a reach rate and a push order of magnitude;
and determining a target pushing strategy with the largest reaching rate according to the pushing magnitude order so as to push the message to the client according to the target pushing strategy.
2. The method according to claim 1, wherein the determining a target push strategy with a maximum reach rate according to the push magnitude comprises:
counting the reach rates of the third party pushing channels under different pushing magnitude orders;
and determining the pushing order of magnitude which enables the reaching rate of the third-party pushing channel to be maximum, and obtaining a target pushing strategy.
3. The method of claim 1, wherein determining the target push strategy with the largest reach rate according to the push magnitude comprises:
counting the reach rates of different third-party push channels under the same push magnitude;
and determining a third party pushing channel which enables the reaching rate to be maximum, and obtaining a target pushing strategy.
4. The method of claim 1, wherein the receiving data comprises at least one of: the identification data of the third-party push channel, the push data and the identification data of the client.
5. A message pushing apparatus, applied to a push-side device, the apparatus comprising:
the sending module is used for sending push data to the client through a third-party push channel;
a receiving module, configured to receive received data reported by a client, where the received data is reported by the client according to push data sent by the third-party push channel;
the statistical calculation module is used for performing statistical calculation on the received data and the pushed data according to the received data and the pushed data to obtain a reach performance parameter corresponding to the third-party pushing channel; wherein the reach performance parameters comprise a reach rate and a push order of magnitude;
and the determining module is used for determining a target pushing strategy with the largest reaching rate according to the pushing order of magnitude so as to push the message to the client according to the target pushing strategy.
6. The apparatus of claim 5, wherein the determining module is specifically configured to:
counting the reach rates of the third party pushing channels under different pushing magnitude orders;
and determining the pushing order magnitude which enables the reaching rate of the third-party pushing channel to be maximum, and obtaining a target pushing strategy.
7. The apparatus of claim 5, wherein the determining module is specifically configured to:
counting the reaching rates of different third party pushing channels under the same pushing magnitude;
and determining a third party pushing channel which enables the reaching rate to be maximum, and obtaining a target pushing strategy.
8. The apparatus of claim 5, wherein the received data comprises at least one of: the identification data of the third-party push channel, the push data and the identification data of the client.
9. An apparatus comprising a memory and a processor, the memory storing a computer program, wherein the processor implements the steps of the method of any one of claims 1 to 4 when executing the computer program.
10. A readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 4.
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| CN112311868B (en) * | 2020-10-27 | 2023-02-03 | 上海淇馥信息技术有限公司 | Message touch method and device and electronic equipment |
| CN114363409B (en) * | 2022-01-05 | 2023-09-22 | 厦门市易联众易惠科技有限公司 | Multi-channel configurable unified message management method, platform and system |
| CN114598744A (en) * | 2022-03-14 | 2022-06-07 | 合众新能源汽车有限公司 | Information pushing method and device |
| CN115314459A (en) * | 2022-08-12 | 2022-11-08 | 中国平安财产保险股份有限公司 | Information push management method and device, computer equipment and storage medium |
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