CN110378733A - Advertisement distributing system and method under a kind of line - Google Patents
Advertisement distributing system and method under a kind of line Download PDFInfo
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- CN110378733A CN110378733A CN201910652529.4A CN201910652529A CN110378733A CN 110378733 A CN110378733 A CN 110378733A CN 201910652529 A CN201910652529 A CN 201910652529A CN 110378733 A CN110378733 A CN 110378733A
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- 230000007246 mechanism Effects 0.000 claims abstract description 53
- 238000012986 modification Methods 0.000 claims abstract description 6
- 230000004048 modification Effects 0.000 claims abstract description 6
- 238000007726 management method Methods 0.000 claims description 145
- 238000013523 data management Methods 0.000 claims description 17
- 238000009826 distribution Methods 0.000 claims description 12
- 238000002716 delivery method Methods 0.000 claims description 5
- 239000004744 fabric Substances 0.000 claims 1
- 230000000694 effects Effects 0.000 abstract description 5
- 238000006243 chemical reaction Methods 0.000 abstract description 4
- 238000012544 monitoring process Methods 0.000 abstract description 3
- 238000003860 storage Methods 0.000 description 7
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- 238000003032 molecular docking Methods 0.000 description 4
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- 238000004458 analytical method Methods 0.000 description 2
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The present invention relates to advertisement distributing system and methods under advertising information technical field more particularly to a kind of line.Advertisement distributing system includes advertisement terminal, total management terminal and user management terminal under line proposed by the present invention, user can pass through user management terminal control advertisement terminal releasing advertisements, advertisement can be directly generated, it is convenient and efficient, the advertisement directly generated ensure that the ecosystem of advertisement, authenticity is high, improves advertisement acceptance;Simultaneously, user can carry out the monitoring and management of profession by user management terminal to advertisement, user directly can carry out the operation such as advertisement real-time modification by user management terminal, by can effectively attract clients to the instant adjustment for sending advertisement progress, it is provided through the business model for participating in reward mechanism to carry out commodity purchasing simultaneously, specific advertisement programme effect data can either be provided for trade company, commercial conversion rate can also be counted, solves the problems, such as that commercial conversion rate cannot count in the prior art.
Description
Technical field
The present invention relates to advertisement distributing system and methods under advertising information technical field more particularly to a kind of line.
Background technique
Advertisement is, by the media of certain forms, to disclose for certain specific needs and widely transmit and believe to the public
The publicity measures of breath;Conventional ads need to expend a large amount of manpower, material resources and financial resources to carry out various designing picture compositions, also need after shooting
Various editor's beautifications.It is not only cumbersome, poor in timeliness, while mostly there are problems that excessive packaging, i.e. advertising picture
There are greatest differences between actual products, result in feeling of unreality and distance perception, many common people are often to advertising in the heart
In to make a call to a greatly discount.
Under line in the prior art advertising platform there is due to position precisely caused by advertisement acceptance it is not high
Problem, and monitoring, the management of profession can not be carried out to advertisement;Advertising platform lacks effective powder of inhaling and draws under line in the prior art
Stream method can not provide specific advertisement programme effect data for trade company, can not count commercial conversion rate.
For this purpose, it is proposed that advertisement distributing system solves the above problems with method under a kind of line.
Summary of the invention
The purpose of the present invention is to solve disadvantages existing in the prior art, and ad distribution system under a kind of line proposed
System and method.
To achieve the goals above, present invention employs following technical solutions:
Advertisement distributing system under a kind of line, which is characterized in that the system comprises advertisement terminal, total management terminal and user pipes
Manage terminal, in which:
The advertisement terminal includes receiving module, display module, sending module and warning module, wherein the receiving module
The information sent for receiving the user management module and/or total management terminal;The display module includes advertisement exhibition
Show module and reward mechanism display module, for the advertising display module for showing releasing advertisements, the reward mechanism shows mould
Block is for issuing reward mechanism information;The sending module is sent to the user management module and/or total management terminal
Advertisement client information;The warning module generates pre-warning signal when receiving the signal that the advertisement end position changes;
Total management terminal includes basic system module and sharing module, wherein the basic module is to multiple described
User management terminal and the advertisement terminal carry out system administration, and the sharing module is the user management terminal and the advertisement
End provides shared resource;
The user management terminal includes position acquisition module, advertisement publication module, management module and message tracing module;
Wherein, the location message that user passes through near position acquisition module acquisition and/or all relevant advertisements ends.
Further, the advertisement publication module includes editor module and release module, and user passes through the editor module
Advertisement editor is carried out, it includes that directly upload has become advertisement, directly generates advertisement and to according to existing template that the advertisement, which is edited,
Editor is carried out at advertisement and generates releasing advertisements, and the release module is used for ad distribution, including the releasing advertisements are uploaded to
The advertisement terminal, and the releasing advertisements are downloaded to the user management terminal from the advertisement terminal.
Further, the management module is divided into Carrier Management module and user management module according to administration authority.
Further, the message tracing module includes that reward mechanism tracing module, order-form tracing module and system disappear
Cease tracing module, wherein the reward mechanism tracing module is used to receive the other information of reward mechanism, the order-form tracing mould
Block is used to receive the letter that total management terminal is sent for receiving order conclusion of the business situation information, the system message tracing module
Breath.
Further, the advertisement terminal information includes the address information of the advertisement terminal, the pre-warning signal, the general pipeline
Manage the releasing advertisements that terminal request is sent and the releasing advertisements that the user management terminal request is sent.
Further, the basic module includes logging in management module, user management module, homepage management module, reward
Management module, advertising management module, item management module, merchant management module, data management module, financial management module and wide
Accuse end management module.
Further, the sharing module includes that reward mechanism data are checked module, reward mechanism data management module, divided
Sell data management module, back-end data management module and System data management module.
Further, the relevant advertisements end includes the advertisement terminal that region is checked in user's request.
Advertisement delivery method under a kind of line, which is characterized in that the described method includes:
User generates the releasing advertisements by the user management terminal, and carries out advertisement modification and ad distribution;With
Family can obtain the location information of the related advertisement terminal by the user management terminal;Meanwhile user can also pass through institute
User management terminal is stated to be managed related data;
Client is bought by way of participating in the reward mechanism after the advertisement terminal receives the advertisement of publication
Activity, the user management terminal carry out reward tracking by reward mechanism tracing module, and according to tracking result to client into
The subsequent push of row, total management terminal calculate commission according to the client's number for participating in the reward mechanism.
Optionally, the reward mechanism is lottery ticket, what the lottery ticket can be provided for the country such as welfare lottery ticket, sports lottery ticket
Lottery ticket form.
Advertisement distributing system includes advertisement terminal, total management terminal and user management terminal, user under line proposed by the present invention
Editor module can be provided in user management terminal by user management terminal control advertisement terminal releasing advertisements, it can be direct
Advertisement is generated, it is convenient and efficient, it is not required to a large amount of money of user effort and the time carries out professional advertising shooting, the advertisement directly generated
It ensure that the ecosystem of advertisement, authenticity is high, improves advertisement acceptance;Meanwhile user can be right by user management terminal
Advertisement carries out the monitoring and management of profession, and user directly can carry out the operation such as advertisement real-time modification by user management terminal,
By to send advertisement carry out it is instant adjustment can effectively attract clients, while be provided through participation reward mechanism come into
The business model of row commodity purchasing can either provide specific advertisement programme effect data for trade company, additionally it is possible to which statistics business turns
Rate solves the problems, such as that commercial conversion rate cannot count in the prior art.
Detailed description of the invention
Fig. 1 shows the structural schematic diagram of advertisement distributing system under one of the embodiment of the present invention 1 line.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.
Embodiment1
The present embodiment provides advertisement distributing systems under a kind of line, are suitable for advertisement delivery method under a kind of line.Such as Fig. 1 institute
Show, advertisement distributing system under a kind of line, which includes advertisement terminal, total management terminal and user management terminal, in which:
Advertisement terminal includes receiving module, display module, sending module and warning module, wherein receiving module is for receiving
The information that user management module and/or total management terminal are sent;The received information of receiving module includes that user management module is sent
Issuing advertisement information, user management module, total management terminal send related command instruction;
Display module includes advertising display module and reward mechanism display module, and advertising display module is for showing that publication is wide
It accuses;
Releasing advertisements are transferred to extensively by receiving module after the related content for receiving releasing advertisements and reward mechanism setting
It accuses display module to be shown, sends reward mechanism display module for reward mechanism and be shown;
Specifically, advertising display module and reward mechanism display module include display screen, and the number of display screen can be 1
It is a or multiple;Reward mechanism display module can be nested in advertising display module, that is to say, that reward mechanism is shown
Module and advertising display module are a display screen;Reward mechanism display module also can be set under advertising display module
Side, that is to say, that reward mechanism display module and advertising display module are the display screen being set side by side;
Reward mechanism display module is for issuing reward mechanism information;
For reward mechanism display module for showing reward mechanism, which can be lottery ticket, cash bonuses, discount coupon
Etc. one of a variety of encouraging patterns or a variety of;
Sending module sends advertisement client information to user management module and/or total management terminal;It is received in receiving module
After the instruction that total management terminal and/or user management terminal are sent, sending module is responded, and advertisement client information is sent to mesh
Mark end;
Warning module generates pre-warning signal when receiving the signal that advertisement end position changes;
In advertisement terminal initial activation, address information is sent to total management terminal and/or user management terminal, in advertisement terminal
GPS positioning system can be carried, separated in time sends address information to total management terminal and/or user management terminal;?
When advertisement terminal initial activation, construction personnel sends address to total management terminal and/or user management terminal by manually mode
Information;Advertisement terminal can also carry anti-theft module, carry out early warning by related sensor, monitor advertisement terminal in related sensor
Position change after, generate pre-warning signal;
Total management terminal includes basic system module and sharing module, wherein basic module is to multiple user management terminals
System administration is carried out with advertisement terminal, sharing module provides shared resource for user management terminal and advertisement terminal;
The sharing module includes that reward mechanism data check module, reward mechanism data management module, distribution data pipe
Manage module, back-end data management module and System data management module;
Reward mechanism data check that module includes that wechat docking and bonus are withdrawn deposit, wherein wechat docking or Alipay
Docking or other existing means of payment docking;
Reward mechanism data management module include reward mechanism is supplemented with money, data are checked and management of withdrawing deposit;
Distribution data management module includes that data are checked and the management of advertisement terminal junior;I.e. advanced advertisements end is able to carry out rudimentary
Advertisement terminal management, such as provincial advertisement terminal can carry out commission deduction to relevant city-level advertisement terminal, and data such as check at the operation;
The relevant advertisements end includes the advertisement terminal that region is checked in user's request;
User management terminal includes position acquisition module, advertisement publication module, management module and message tracing module;
Wherein, the location message that user passes through near the acquisition of position acquisition module and/or all relevant advertisements ends;User is logical
Cross the distribution situation that map mode checks advertisement terminal and relevant advertisements end;
The advertisement publication module includes editor module and release module, and user carries out advertisement volume by the editor module
Volume, it includes that directly upload has become advertisement, directly generates advertisement according to existing template and carry out to advertisement is had become that the advertisement, which is edited,
Editor generates releasing advertisements;
Advertisement publication module includes that video is issued with bat, one key of existing advertisement, carries out text to existing advertisement or with shooting the video
Word or audio editing and template generation advertisement;It can be realized the production of ecosystem truthful advertisement with bat mode by setting video,
It is easy to operate, it does not need expend a large amount of manpower, material resources and financial resources to carry out advertising shooting;Advertisement publication module can also be to existing
There is the video of advertisement and shooting to carry out simple text or audio editing, is carried out by the video of existing advertisement and shooting simple
Text or audio editing can guarantee the authenticity of advertisement, to can be modified immediately the releasing advertisements being transmitted through on, energy
Enough effective powder of inhaling drain;
In the mode of template generation advertisement, client can need to only insert related letter by selecting backstage to customize template
Breath just can a key generate advertisement, which includes related two dimensional code and turns to link, product or advertised name, text and say
Bright, telephone number and turn to link, commodity of wechat public platform and personal homepage etc. other can state the information of the advertisement.
The release module is used for ad distribution, including the releasing advertisements are uploaded to the advertisement terminal, and from institute
It states advertisement terminal and downloads the releasing advertisements to the user management terminal;
It include advertisement classification, advertising area, the minimum number of ads of default and machine-tags, wherein advertisement in release module
Region includes provinces and cities' county and town's level Four, release module in advertising area advertisement terminal quantity and/or distribution situation show, write from memory
The advertising area for recognizing number of ads and user's selection links;
The management module is divided into Carrier Management module and user management module according to administration authority;
Wherein, Carrier Management module has commission management and advertisement terminal administration authority, and Carrier Management module can be set
The maximum ad number of every advertisement terminal is set, maximum ad book is adjusted referring to the memory of machinery equipment, in the advertisement of the advertisement terminal
After dispensing number has reached the maximum advertisement book, user can not carry out advertisement dispensing to the advertisement terminal by user management terminal;
The message tracing module includes reward mechanism tracing module, order-form tracing module and system message tracking mould
Block, wherein the reward mechanism tracing module is used to receive the other information of reward mechanism;It specifically, is coloured silk in reward mechanism
When ticket, reward mechanism tracing module carries out message push to subsequent winners' announcement in lottery result, provides corresponding prize to the client of prize-winning
Gold;
The order-form tracing module is for receiving order conclusion of the business situation information, and the system message tracing module is for receiving
The information that total management terminal is sent;
The advertisement terminal information includes that address information, the pre-warning signal, the total management terminal of the advertisement terminal are asked
Ask the releasing advertisements of transmission and the releasing advertisements of user management terminal request transmission;
The basic module include log in management module, user management module, homepage management module, incentive management module,
Advertising management module, item management module, merchant management module, data management module, financial management module and advertisement terminal management
Module;
Specifically, logging in management module includes registration login module and real-name authentication module, wherein registration login module packet
Mobile phone verifying is included, user sets user name, password, it is one such or a variety of to set close guarantor's problem;
User management module carry out subscriber data editor, setting or modification binding number, binding third party's account, change or
Bind mailbox and Modify password;
Homepage management module is used to carry out generation advertisement homepage and style editor, statistics homepage access data, statistics is looked into
See other data;
Incentive management module gets situation for recording user, arranges user's prize information and reward account management,
In, reward account management includes reward account balance inquiry, reward account charging etc.;
Advertising management module includes that advertising plan list, advertising listing, advertisement editor and advertisement dispensing data are checked,
Wherein advertising plan list includes that the dispensing plan to releasing advertisements is modified, when releasing advertisements are interrupted, according to broadcasting
To one's heart's content condition carries out termination surplus;Advertising listing is for checking releasing advertisements, being edited and being launched;Advertisement is edited for binding
Url management, releasing advertisements can bind commodity or wechat public platform;Advertisement launches data and checks module for checking advertisement exhibition
The amount of broadcasting and ad click amount, furthermore advertisement launches data and checks that module can also carry out intelligent advertisement analysis data, above-mentioned advertisement
Programme amount includes the label of releasing advertisements, launches region, exhibition time and filter information, and above-mentioned ad click amount includes reward
Mechanism obtains data, and above-mentioned intelligent advertisement analysis data include the class switching rate calculated according to advertisement programme amount;
Item management module includes that the commodity connected in releasing advertisements are uploaded and generated with list, and user can be from life
Information editing and deletion are carried out to dependent merchandise in list;
Merchant management module is managed for order management, after sale, logistics is checked and financial management, wherein order management
Including the management to delivery, determination and evaluation, financial management includes the transfer of the order amount of money after the completion of order, data list
It checks;
Data management module can summarize associated data item to be shown in the form of list and/or icon, wherein
Related data include ad data, order data, homepage access number accordingly and machine dependent data etc.;
Financial management module includes reward mechanism account, advertising accounts, remaining sum account, the means of payment, bank account binding
With commission management etc., wherein reward mechanism account, advertising accounts only provide the service of supplementing with money, do not provide the service of withdrawing deposit, the moon account
The service of also withdrawing deposit that services of supplementing with money is provided, the means of payment includes a variety of existing payment modes, such as wechat payment, Alipay
The commissions management such as payment include the management that advertisement commission and operator, junior advertisement commission are divided into;
Advertisement terminal management module includes advertisement terminal activation editorial management, advertisement video management and memory management, wherein advertisement
The title of advertisement terminal, positioning, the management of label, advertisement video Administration and Registration Division pair when end activation editorial management is exactly to advertisement terminal activation
Target releasing advertisements carry out offline operation, advertisement terminal APP plays setting, and memory management includes the pipe to advertisement terminal place capacity
Reason, is managed to use space has been downloaded;
Embodiment2
The present embodiment provides advertisement delivery methods under a kind of line, in advertisement distributing system under a kind of line.This method packet
It includes:
User generates the releasing advertisements by the user management terminal, and carries out advertisement modification and ad distribution;With
Family can obtain the location information of the related advertisement terminal by the user management terminal;Meanwhile user can also pass through institute
User management terminal is stated to be managed related data;
Client carries out purchase activity, institute after the advertisement terminal receives the advertisement of publication by way of participating in lottery ticket
It states user management terminal and reward tracking is carried out by winners' announcement in lottery, and carry out subsequent push, general pipeline to client according to result is announced the winners in a lottery
It manages terminal and commission is calculated according to the client's number for participating in the reward mechanism.
The embodiment of the invention also provides a kind of non-transient computers to deposit, storage media, the computer storage medium storage
There are computer executable instructions, which can be performed any embodiment in embodiment.Wherein, described to deposit
Storage media can be magnetic disk, CD, read-only memory (Read-Only Memory, ROM), random access memory
(Random Access Memory, RAM), flash memory (Flash Memory), hard disk (Hard Disk Drive, HDD)
Or solid state hard disk (Solid-State Drive, SSD) etc.;The storage medium can also include the memory of mentioned kind
Combination.
It is that can lead to it will be understood by those skilled in the art that realizing all or part of the process in above-described embodiment method
Computer program is crossed to instruct relevant hardware and complete, the program can be stored in a computer-readable storage medium
In, the program is when being executed, it may include such as the process of the embodiment of above-mentioned each method.Wherein, the storage medium can be magnetic
Dish, CD, read-only memory (ROM) or random access memory (RAM) etc..
The above, the only present invention preferably a part of specific embodiment, but protection scope of the present invention not office
Be limited to this, anyone skilled in the art in the technical scope disclosed by the present invention, technology according to the present invention
Scheme and its inventive concept be combined, equivalent substitution or change, should be covered by the protection scope of the present invention.
Claims (10)
1. advertisement distributing system under a kind of line, which is characterized in that the system comprises advertisement terminal, total management terminal and user managements
Terminal, in which:
The advertisement terminal includes receiving module, display module, sending module and warning module, wherein the receiving module is used for
Receive the information that the user management module and/or total management terminal are sent;The display module includes advertising display mould
Block and reward mechanism display module, the advertising display module for showing releasing advertisements, use by the reward mechanism display module
In publication reward mechanism information;The sending module sends advertisement to the user management module and/or total management terminal
Client information;The warning module generates pre-warning signal when receiving the signal that the advertisement end position changes;
Total management terminal includes basic system module and sharing module, wherein the basic module is to multiple users
Management terminal and the advertisement terminal carry out system administration, and the sharing module is that the user management terminal and the advertisement terminal mention
For shared resource;
The user management terminal includes position acquisition module, advertisement publication module, management module and message tracing module;
Wherein, the location message that user passes through near position acquisition module acquisition and/or all relevant advertisements ends.
2. advertisement distributing system under a kind of line according to claim 1, which is characterized in that the advertisement publication module includes
Editor module and release module, user carry out advertisement editor by the editor module, and the advertisement editor includes directly uploading
Advertisement is had become, advertisement is directly generated according to existing template and carries out editor's generation releasing advertisements, the publication mould to advertisement is had become
Block is used for ad distribution, including the releasing advertisements is uploaded to the advertisement terminal, and download the hair from the advertisement terminal
Cloth advertisement is to the user management terminal.
3. advertisement distributing system under a kind of line according to claim 1, which is characterized in that the management module is according to management
Delineation of power is Carrier Management module and user management module.
4. advertisement distributing system under a kind of line according to claim 1, which is characterized in that the message tracing module includes
Reward mechanism tracing module, order-form tracing module and system message tracing module, wherein the reward mechanism tracing module is used
In the other information for receiving reward mechanism, for receiving order conclusion of the business situation information, the system disappears the order-form tracing module
Breath tracing module is used to receive the information that total management terminal is sent.
5. advertisement distributing system under a kind of line according to claim 1, which is characterized in that the advertisement terminal information includes institute
State the releasing advertisements and user pipe that address information, the pre-warning signal, the total management terminal request of advertisement terminal are sent
Manage the releasing advertisements that terminal request is sent.
6. advertisement distributing system under a kind of line according to claim 1, which is characterized in that the basic module includes logging in
Management module, user management module, homepage management module, incentive management module, advertising management module, item management module, quotient
Family's management module, data management module, financial management module and advertisement terminal management module.
7. advertisement distributing system under a kind of line according to claim 1, which is characterized in that the sharing module includes reward
Mechanism data checks module, reward mechanism data management module, distribution data management module, back-end data management module and system
Data management module.
8. advertisement distributing system under a kind of line according to claim 1, which is characterized in that the relevant advertisements end includes using
It requests to check the advertisement terminal in region in family.
9. advertisement delivery method under a kind of line, which is characterized in that the described method includes:
User generates the releasing advertisements by the user management terminal, and carries out advertisement modification and ad distribution;User can
To obtain the location information of the related advertisement terminal by the user management terminal;Meanwhile user can also pass through the use
Family management terminal is managed related data;
Client carries out purchase work by way of participating in the reward mechanism after the advertisement terminal receives the advertisement of publication
Dynamic, the user management terminal carries out reward tracking by reward mechanism tracing module, and is carried out according to tracking result to client
Subsequent push, total management terminal calculate commission according to the client's number for participating in the reward mechanism.
10. advertisement delivery method under a kind of line according to claim 9, which is characterized in that the reward mechanism is lottery ticket,
The lottery ticket form that the lottery ticket can be provided for the country such as welfare lottery ticket, sports lottery ticket.
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CN104574143A (en) * | 2014-12-29 | 2015-04-29 | 张兴禹 | Two-dimensional code advisement system integrating lottery awards and using method of system |
CN107507024A (en) * | 2017-08-10 | 2017-12-22 | 郑逊 | A kind of network advertisement launching platform and put-on method |
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Application publication date: 20191025 |