CN110348874A - Method for pushing, the apparatus and system of advertising information - Google Patents
Method for pushing, the apparatus and system of advertising information Download PDFInfo
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- CN110348874A CN110348874A CN201910428373.1A CN201910428373A CN110348874A CN 110348874 A CN110348874 A CN 110348874A CN 201910428373 A CN201910428373 A CN 201910428373A CN 110348874 A CN110348874 A CN 110348874A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0263—Targeted advertisements based upon Internet or website rating
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/10—Network architectures or network communication protocols for network security for controlling access to devices or network resources
- H04L63/101—Access control lists [ACL]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W76/00—Connection management
- H04W76/10—Connection setup
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L2101/00—Indexing scheme associated with group H04L61/00
- H04L2101/60—Types of network addresses
- H04L2101/618—Details of network addresses
- H04L2101/622—Layer-2 addresses, e.g. medium access control [MAC] addresses
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Abstract
This application discloses a kind of method for pushing of advertising information, apparatus and system, are related to field of communication technology, can be realized the precision dispensing to advertising information, to reduce the cost of advertisement promotion.Wherein method includes: the WIFI broadcast message in real-time monitoring preset range；Obtain the corresponding MAC Address of the WIFI broadcast message；Inquire the WIFI link information that the MAC Address corresponds to advertisement dispensing device；The advertising information of the advertisement dispensing device push is received using the WIFI link information.The application is suitable for the accurate push to advertising information.
Description
Technical field
This application involves fields of communication technology, method for pushing, apparatus and system particularly with regard to a kind of advertising information.
Background technique
With the rapid development of economic globalization and market economy, advertisement marketing activity is played in enterprise marketing strategy
Increasingly important role is an important component in enterprises'marketing mix, is needed by launching advertisement of marketing, to inhale
Draw more consumers.
The putting mode of advertising information is that server-side is needed to participate at present, and businessman end sends the ad data for needing to launch
To server-side, advertising information is generated based on the ad data that businessman end is submitted by server-side and be sent to each user client into
The unified of row advertisement is launched.
However the putting mode of this advertising information needs to generate advertising information using server-side and carries out user visitor at present
The dispensing at family end virtually increases the cost of advertisement promotion, and it is this be substantially blindness group launch, lack pair
The accurate push of advertising information.
Summary of the invention
In view of this, main purpose is to solve this application provides a kind of method for pushing of advertising information, apparatus and system
Certainly in the prior art by server-side generate advertising information and launched in the way of make promote increased costs, and influence advertisement
Information pushes the problem of accuracy.
According to the one aspect of the application, a kind of method for pushing of advertising information is provided, can be applied to client-side, it should
Method includes:
WIFI broadcast message in real-time monitoring preset range；
Obtain the corresponding MAC Address of the WIFI broadcast message；
Inquire the WIFI link information that the MAC Address corresponds to advertisement dispensing device；
The advertising information of the advertisement dispensing device push is received using the WIFI link information.
Optionally, the WIFI link information that the MAC Address corresponds to advertisement dispensing device is inquired, is specifically included:
The inquiry request for carrying the MAC Address is sent to server-side, the server-side is stored with different MAC Address
The corresponding WIFI link information of advertisement dispensing device；
Receive WIFI link information corresponding with the MAC Address sent.
Optionally, the advertising information that the advertisement dispensing device push is received using the WIFI link information, tool
Body includes:
Targeted advertisements dispensing device to be connected is determined according to the WIFI link information；
WIFI is established with the targeted advertisements dispensing device using the WIFI connection password in the WIFI link information to connect
It connects, and the WIFI connection by establishing receives the advertising information of the targeted advertisements dispensing device push.
Optionally, described that targeted advertisements dispensing device to be connected is determined according to the WIFI link information, it specifically includes:
User is obtained to record the historical query of WIFI link information；
Determine that the target of the user browses attribute according to historical query record；
The target browsing attribute and the strongest WIFI connection letter of corresponding WIFI broadcast information signal intensity will be met
Breath is determined as target WIFI link information；
The corresponding advertisement dispensing device of the target WIFI link information is determined as targeted advertisements dispensing device.
Optionally, described to determine that the target of the user browses attribute according to historical query record, it specifically includes:
Extract the advertisement dispensing device information that WIFI link information described in the historical query record includes；
Analyze the corresponding advertising business attribute of the advertisement dispensing device information；
The target that the highest advertising business attribute of weight accounting is determined as the user is browsed into attribute.
Optionally, described that targeted advertisements dispensing device to be connected is determined according to the WIFI link information, it specifically includes:
Obtain the corresponding signal strength of each WIFI broadcast message in the preset range；
Priority ranking is carried out to the WIFI broadcast message according to the signal strength；
The drop-down list of the WIFI link information is created according to priority orders；
The selection to WIFI link information described in the drop-down list is received to instruct；
The WIFI link information that the user is chosen is determined as target WIFI link information；
The corresponding advertisement dispensing device of the target WIFI link information is determined as targeted advertisements dispensing device.
Optionally, it is described using the WIFI link information receive advertisement dispensing device push advertising information it
Before, the method also includes:
The security verification of default blacklist is carried out using the MAC Address, wherein at least wrap in the default blacklist
Containing there are the advertisement dispensing devices that the MAC Address of the advertisement dispensing device of record of bad behavior, and/or ad score are less than preset threshold
MAC Address；
If receiving the advertisement of the advertisement dispensing device push using the WIFI link information by security verification
Information.
Optionally, it is described using the WIFI link information receive advertisement dispensing device push advertising information it
Afterwards, specifically further include:
Export the advertising information.
According to further aspect of the application, a kind of method for pushing of advertising information is provided, can be applied to advertisement dispensing
End side, this method comprises:
Creation needs the advertising information and WIFI link information launched；
Send the storage request of the WIFI link information；
Periodically or non-periodically send WIFI broadcast message；
Receive the WIFI connection request for carrying the WIFI link information that client is sent, the WIFI connection letter
Breath is that the client corresponds to MAC Address inquiry by the WIFI broadcast message when monitoring the WIFI broadcast message
It obtains；
The advertising information is pushed to the client by the WIFI connection established.
Optionally, the client-side information of the client is also carried in the WIFI connection request；
It is described that the advertising information is pushed to the client by the WIFI connection established, it specifically includes:
Inquire user crowd's type corresponding with the client-side information；
By advertising information corresponding with user crowd's type in the advertising information, pass through the WIFI connection of foundation
It is pushed to the client.
Optionally, inquiry user crowd's type corresponding with the client-side information, specifically includes:
Obtain the login account information that client-side information includes；
Inquire the corresponding user's registration information of the login account information；
Customer attribute information is obtained from the user's registration information, the customer attribute information is believed including at least the age
One or more of breath, gender information, occupational information, income block information, registered permanent residence location message；
Corresponding user crowd's type is determined using the customer attribute information.
It optionally, include WIFI password in the WIFI link information；
Before the advertising information is pushed to the client by the WIFI connection established, the method is also wrapped
It includes:
The WIFI is created with the client using the WIFI password to connect.
According to the another aspect of the application, a kind of driving means of advertising information is provided, can be applied to client-side, it should
Device includes:
Monitoring modular, for the WIFI broadcast message in real-time monitoring preset range；
Module is obtained, for obtaining the corresponding MAC Address of the WIFI broadcast message；
Enquiry module corresponds to the WIFI link information of advertisement dispensing device for inquiring the MAC Address；
Receiving module, for receiving the advertising information of the advertisement dispensing device push using the WIFI link information.
Optionally, the enquiry module carries the inquiry request of the MAC Address specifically for sending to server-side,
The server-side is stored with the corresponding WIFI link information of advertisement dispensing device of different MAC Address；
Receive WIFI link information corresponding with the MAC Address sent.
Optionally, the receiving module, specifically for determining targeted advertisements to be connected according to the WIFI link information
Dispensing device；
WIFI is established with the targeted advertisements dispensing device using the WIFI connection password in the WIFI link information to connect
It connects, and the WIFI connection by establishing receives the advertising information of the targeted advertisements dispensing device push.
Optionally, the receiving module is specifically also used to obtain user and records to the historical query of WIFI link information；
Determine that the target of the user browses attribute according to historical query record；
The target browsing attribute and the strongest WIFI connection letter of corresponding WIFI broadcast information signal intensity will be met
Breath is determined as target WIFI link information；
The corresponding advertisement dispensing device of the target WIFI link information is determined as targeted advertisements dispensing device.
Optionally, the receiving module is specifically also used to extract WIFI link information described in the historical query record
The advertisement dispensing device information for including；
Analyze the corresponding advertising business attribute of the advertisement dispensing device information；
The target that the highest advertising business attribute of weight accounting is determined as the user is browsed into attribute.
Optionally, the receiving module is specifically also used to obtain each WIFI broadcast message in the preset range
Corresponding signal strength；
Priority ranking is carried out to the WIFI broadcast message according to the signal strength；
The drop-down list of the WIFI link information is created according to priority orders；
The selection to WIFI link information described in the drop-down list is received to instruct；
The WIFI link information that the user is chosen is determined as target WIFI link information；
The corresponding advertisement dispensing device of the target WIFI link information is determined as targeted advertisements dispensing device.
Optionally, described device further include: correction verification module；
The correction verification module, for carrying out the security verification of default blacklist using the MAC Address, wherein described
It includes at least to be less than there are the MAC Address of the advertisement dispensing device of record of bad behavior, and/or ad score in default blacklist and preset
The MAC Address of the advertisement dispensing device of threshold value；
The receiving module receives institute using the WIFI link information if being specifically also used to through security verification
State the advertising information of advertisement dispensing device push.
Optionally, described device further include: output module；
The output module, for exporting the advertising information.
According to another aspect of the application, a kind of driving means of advertising information is provided, can be applied to advertisement dispensing
End side, the device include:
Creation module, for creating the advertising information and WIFI link information that need to launch；
Sending module, the storage for sending the WIFI link information are requested；
The sending module is also used to periodically or non-periodically send WIFI broadcast message；
Receiving module, for receiving the WIFI connection request for carrying the WIFI link information of client transmission, institute
Stating WIFI link information is that the client is corresponding by the WIFI broadcast message when monitoring the WIFI broadcast message
What MAC Address was inquired；
Pushing module, for the advertising information to be pushed to the client by the WIFI connection established.
Optionally, the client-side information of the client is also carried in the WIFI connection request；
The pushing module is specifically used for inquiring user crowd's type corresponding with the client-side information；
By advertising information corresponding with user crowd's type in the advertising information, pushed away by the WIFI connection of foundation
Give the client.
Optionally, the pushing module is specifically also used to obtain the login account information that client-side information includes；
Inquire the corresponding user's registration information of the login account information；
Customer attribute information is obtained from the user's registration information, the customer attribute information is believed including at least the age
One or more of breath, gender information, occupational information, income block information, registered permanent residence location message；
Corresponding user crowd's type is determined using the customer attribute information.
Optionally, described device further include: creation module；
Creation module is connect for creating the WIFI with the client using the WIFI password.
According to the application another aspect, a kind of storage medium is provided, computer program, described program are stored thereon with
The method for pushing of the above-mentioned advertising information that can be applied to client-side is realized when being executed by processor.
According to the application another aspect, a kind of client device is provided, including storage medium, processor and be stored in
On storage medium and the computer program that can run on a processor, the processor realize above-mentioned answer when executing described program
The method for pushing of advertising information for client-side.
According to the application another aspect, a kind of storage medium is provided, computer program, described program are stored thereon with
The above-mentioned method for pushing that can be applied to advertisement and launch the advertising information of end side is realized when being executed by processor.
According to the application another aspect, a kind of advertisement dispensing device, including storage medium, processor and storage are provided
On a storage medium and the computer program that can run on a processor, the processor realized when executing described program it is above-mentioned can
The method for pushing of the advertising information of end side is launched applied to advertisement.
According to the application another aspect, a kind of supplying system of advertising information is provided, including above-mentioned client device,
End equipment, server are launched in advertisement；
The server is requested for receiving the storage that the advertisement dispensing device is sent, and is carried in the storage request
There is WIFI link information；
The WIFI link information is subjected to corresponding storage with the MAC Address of the advertisement dispensing device；
When receiving the inquiry request for carrying the MAC Address that the client device is sent, by the WIFI
Link information is sent to the client device.
By above-mentioned technical proposal, a kind of method for pushing of advertising information provided by the present application, apparatus and system are and current
The prior art is compared, and advertisement is launched end and constantly sent after setting the advertising informations such as related promotion, publicity in the application
WIFI broadcast message, when client is in the preset range of WIFI broadcast message, with obtaining the corresponding MAC of WIFI broadcast message
Location is gone server-side to inquire the WIFI link information of corresponding advertisement dispensing device, is received using WIFI link information using MAC Address
The advertising information of advertisement dispensing device push.By the scheme of application the application, server-side generation advertising information can be saved and gone forward side by side
The link that row gamut advertisement is launched, saves the expense of advertisement promotion, keeps launch process more personalized, launches advertisement more
With specific aim, only to there is the user of subjective desire to carry out accurate advertisement dispensing, therefore the precision for realizing advertising information can guarantee
Push.
Above description is only the general introduction of technical scheme, in order to better understand the technological means of the application,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects, features and advantages of the application can
It is clearer and more comprehensible, below the special specific embodiment for lifting the application.
Detailed description of the invention
The drawings described herein are used to provide a further understanding of the present application, constitutes part of this application, this Shen
Illustrative embodiments and their description please are not constituted an undue limitation on the present application for explaining the application.In the accompanying drawings:
Fig. 1 shows a kind of flow diagram of the method for pushing of advertising information provided by the embodiments of the present application；
Fig. 2 shows the flow diagrams of the method for pushing of another advertising information provided by the embodiments of the present application；
Fig. 3 shows the flow diagram of the method for pushing of another advertising information provided by the embodiments of the present application；
Fig. 4 shows a kind of functional block diagram of the method for pushing of advertising information provided by the embodiments of the present application；
Fig. 5 shows a kind of structural schematic diagram of the driving means of advertising information provided by the embodiments of the present application；
Fig. 6 shows the structural schematic diagram of the driving means of another advertising information provided by the embodiments of the present application；
Fig. 7 shows the structural schematic diagram of the driving means of another advertising information provided by the embodiments of the present application；
Fig. 8 shows a kind of system architecture signal of the supplying system of new hand's guidance information provided by the embodiments of the present application
Figure.
Specific embodiment
The application is described in detail below with reference to attached drawing and in conjunction with the embodiments.It should be noted that not conflicting
In the case of, the features in the embodiments and the embodiments of the present application can be combined with each other.
Make the increased costs promoted for the mode for generating advertising information currently with server-side and being launched, and influences
The problem of transmitting advertisement information accuracy, present embodiments provides a kind of method for pushing of advertising information, can be applied to client
Side, as shown in Figure 1, this method comprises:
101, the WIFI broadcast message in real-time monitoring preset range.
Wherein, preset range can be set according to the effective coverage range of WIFI broadcast message, work as user client
When in the propagable maximum distance of WIFI broadcast message, then WIFI broadcast message can be detected；WIFI broadcast message can be
WIFI radio broadcasting information entrained in transmission process, it may include the presence or absence of the signal strength that receives, password, advertisement are thrown
Put the MAC Address of equipment and service set (Service Set Identifier, SSID) content of signal etc..
It can be the client terminal device or equipment of the advertising information of reception push for the executing subject of the present embodiment, for connecing
Receive the advertising information independently chosen.
102, the corresponding MAC Address of WIFI broadcast message is obtained.
Wherein, the corresponding MAC Address of WIFI broadcast message is the physical address that terminal is launched in advertisement, using 16 systems
Expression-form (0E-SD-23-RF-4Y).
103, inquiry MAC Address corresponds to the WIFI link information of advertisement dispensing device.
Wherein, advertisement dispensing device be send WIFI broadcast message mobile terminal, mobile terminal can for smart phone,
Tablet computer, vehicle-mounted computer, smartwatch, Intelligent music player etc.；WIFI link information be provided for client it is available
In establishing the data information that WIFI is connect with advertisement dispensing device, specifically can inquire to obtain by MAC Address.Specifically applying
In scene, WIFI link information at least may include for be connected to the WIFI connection password of advertisement dispensing device, advertisement dispensing set
Standby facility information etc..
104, the advertising information of advertisement dispensing device push is received using WIFI link information.
In specific application scenarios, after being connected to advertisement dispensing device by WIFI connection password, creation can be passed through
WIFI connection receive advertisement dispensing device push advertising information.
The method for pushing of advertising information provided in this embodiment can broadcast in WIFI and believe compared with currently available technology
When in the preset range of breath, the corresponding MAC Address of WIFI broadcast message is obtained, goes server-side to inquire using the address MAC corresponding wide
The WIFI link information for accusing dispensing device receives the advertising information of advertisement dispensing device push using WIFI link information.It can save
It goes server-side to generate advertising information and carries out the link of gamut advertisement dispensing, save the expense of advertisement promotion, make to launch
Cheng Gengjia is personalized, launches advertisement more targeted, and advertisement dispensing is only established with the user for having subjective desire and is connected, therefore energy
It realizes and the precision of advertising information is pushed.
Further, as the refinement and extension of above-described embodiment specific embodiment, in order to illustrate above-described embodiment
Specific implementation process present embodiments provides the method for pushing of another advertising information that can be applied to client-side, such as Fig. 2 institute
Show, this method comprises:
201, the WIFI broadcast message in real-time monitoring preset range.
For example, setting preset range as 200 meters, then client can monitor that all WIFI occurred within the scope of 200 meters are wide
Information is broadcast, and with the movement of client, the WIFI broadcast message received can also change therewith, realize that dynamic updates.
202, the corresponding MAC Address of WIFI broadcast message is obtained.
In specific application scenarios, the WIFI terminal mark in preset range can be obtained in real time automatically by WIFI probe
Know MAC Address.
203, the inquiry request for carrying MAC Address is sent to server-side.
Wherein, the corresponding WIFI link information of advertisement dispensing device of different MAC Address is stored in server-side.
In specific application scenarios, each MAC Address and corresponding advertisement dispensing device can be also stored in server-side
WIFI link information between mapping relations, after receiving the inquiry request for carrying MAC Address, server-side can be from the mapping
The WIFI link information with the matched advertisement dispensing device of MAC Address is selected in relationship, and the WIFI inquired connection is believed
Breath feeds back to client.
204, WIFI link information corresponding with the MAC Address sent is received.
In specific application scenarios, after the WIFI link information inquired is fed back to user client by server-side,
User client can receive WIFI link information, for establishing WIFI connection with corresponding advertisement dispensing device.
205, targeted advertisements dispensing device to be connected is determined according to WIFI link information.
Wherein, targeted advertisements dispensing device is that user client is receiving the WIFI company that can connect advertisement dispensing device
After connecing information, the highest advertisement dispensing device of browsing tendency degree that is selected from multiple link informations.
In order to illustrate the specific implementation process of step 205, step 205 is specific can include: obtains user and believes WIFI connection
The historical query of breath records；It is recorded according to historical query and determines that the target of user browses attribute；To meet target browsing attribute and
The corresponding strongest WIFI link information of WIFI broadcast information signal intensity is determined as target WIFI link information；Target WIFI is connected
It connects the corresponding advertisement dispensing device of information and is determined as targeted advertisements dispensing device.
Wherein, historical query record refers to that this client inquires WIFI link information according to MAC Address in server-side
Historgraphic data recording；Target browsing attribute refers to the relatively interested consumption type of user.
In specific application scenarios, is recorded according to historical query and determines that the method for the target browsing attribute of user can are as follows:
Extract the advertisement dispensing device information that WIFI link information includes in historical query record；It is corresponding to analyze advertisement dispensing device information
Advertising business attribute；The target that the highest advertising business attribute of weight accounting is determined as user is browsed into attribute.
Wherein, advertisement dispensing device information may include the title of merchant store, shop brief introduction, store location etc..
For example, remembering if getting user from server-side inquiry storing data to the historical query of advertisement dispensing device information
Record includes brand clothing shop A, brand clothing shop B, brand clothing shop C, snack bar D, snack bar E, furniture shop F, because inquiry records
The weight accounting highest of middle brand clothing class then can determine whether out that this client relatively tends to brand clothes for WIFI broadcast message
The ad content of class is filled, i.e., target browsing attribute is brand clothing, therefore can be filtered out from multiple WIFI link informations and brand
The relevant WIFI link information of clothing, when only existing a WIFI link information relevant to brand clothing class, really by it
It is set to target WIFI link information；When there are multiple WIFI link informations relevant to brand clothing class, WIFI can be broadcasted
Information signal intensity is strongest to be determined as target WIFI link information；When there is no WIFI connections relevant to brand clothing class to believe
When breath, classification, that is, snack class of weight accounting second in inquiry record further can be determined as target browsing attribute, therefore can be from
WIFI link information relevant to snack class is filtered out in multiple WIFI link informations, it is further that WIFI broadcast information signal is strong
It spends and strongest is determined as target WIFI link information.After determining target WIFI link information, by target WIFI link information
Corresponding advertisement dispensing device is determined as targeted advertisements dispensing device.
In order to provide the concrete application scene of step 205, step 205 specifically may also include that each in acquisition preset range
The corresponding signal strength of WIFI broadcast message；Priority ranking is carried out to WIFI broadcast message according to signal strength；According to preferential
Grade sequence creates the drop-down list of WIFI link information；The selection to WIFI link information in drop-down list is received to instruct；It will use
The WIFI link information that family is chosen is determined as target WIFI link information；The corresponding advertisement dispensing of target WIFI link information is set
It is standby to be determined as targeted advertisements dispensing device.
For example, if getting 10 WIFI broadcast messages altogether within a predetermined range, according to each WIFI broadcast message
Signal strength carries out priority ranking to the corresponding WIFI link information of 10 WIFI broadcast messages, creates according to priority orders
The drop-down list of WIFI link information receives selection of the user to 10 WIFI link informations in drop-down list, further basis
The WIFI link information that user finally chooses determines target WIFI link information and targeted advertisements dispensing device.
206, the security verification of default blacklist is carried out using MAC Address.
Wherein, it presets in blacklist including at least there are the MAC Address of the advertisement dispensing device of record of bad behavior, and/or extensively
Accuse the MAC Address that scoring is less than the advertisement dispensing device of preset threshold.
In specific application scenarios, in order to ensure the safety of target WIFI link information, prevent by virus, wooden horse
The infringement of class needs to carry out safety check in advance when connecting advertisement dispensing device, that is, determine MAC Address whether preset it is black
In list, such as in default blacklist, then illustrate that targeted advertisements dispensing device does not pass through security verification, there are connection risk,
It can play the role of prompting user；If it is determined that MAC Address then illustrates that targeted advertisements dispensing device is logical not in default blacklist
Security verification is crossed, there is no connection risks, that is, pass through security verification.
If 207, utilizing the WIFI connection password and targeted advertisements dispensing in WIFI link information by security verification
Equipment establishes WIFI connection, and the WIFI connection by establishing receives the advertising information of targeted advertisements dispensing device push.
Correspondingly, if it is determined that targeted advertisements dispensing device by security verification, can by input WIFI connection password into
One step is established WIFI with targeted advertisements dispensing device and is connect, to obtain the advertising information of targeted advertisements dispensing device push.
208, providing advertisement information.
In specific application scenarios, the advertisement of targeted advertisements dispensing device push is obtained in the WIFI connection by establishing
After information, advertising information can be shown to the display page of client according to display format.
For the above-mentioned method for pushing based on this advertising information, the WIFI in client monitors to preset range is wide
After broadcasting information, is looked into server-side by the corresponding MAC Address of WIFI broadcast message and take advertisement dispensing device corresponding
WIFI link information, and the most suitable targeted advertisements dispensing device connected is determined according to WIFI link information, to target
After advertisement dispensing device progress safety detection, the target by WIFI connection password and safety in WIFI link information is wide
It accuses dispensing device and establishes WIFI connection, the corresponding advertising information of targeted advertisements dispensing device is obtained by WIFI connection, realizes and uses
Family obtains the independence of advertising information, obtains the advertisement of client more targeted, and being more able to satisfy the subjective of user needs
It asks.In addition some useless advertisement marketing information also can be preferably shielded, the infringement of viral wooden horse is avoided, to build good
User experience.
It should be noted that the method for pushing of the above-mentioned advertising information that can be applied to client-side, is retouched in client-side
The push process of specific advertising information is stated, and in order to completely illustrate the specific embodiment of the present embodiment, provide another kind
It can be applied to the method for pushing that the advertising information of end side is launched in advertisement, to illustrate that the advertising information in advertisement pushing end side pushes away
Journey is passed through, as shown in figure 3, this method comprises:
301, creation needs the advertising information and WIFI link information launched.
In specific application scenarios, advertisement launches end when carrying out advertisement dispensing, needs pre-generated comprising marketing work
The advertising information to be put of dynamic content, it is also necessary to generate and identify that this delivery device and establishing effectively connects for client
WIFI link information is uploaded to server-side and stored by WIFI link information.
The present embodiment executing subject in this side can be the advertisement delivery device or equipment for sending advertising information.Root
According to the WIFI connection request that client is sent, the advertising information launched will be needed to be pushed to client by the WIFI connection established
End, and then realize the accurate dispensing to advertising information.
302, the storage request of WIFI link information is sent.
In specific application scenarios, when WIFI link information is uploaded to server-side, needs to send to server-side and deposit
Storage request stores WIFI link information after server-side receives the request of the storage comprising MAC Address, and creates this
Mapping relations between the MAC Address and WIFI link information of advertisement dispensing device, facilitate client to be looked into according to MAC Address and take advertisement
The WIFI link information of dispensing device.
303, WIFI broadcast message is periodically or non-periodically sent.
In specific application scenarios, the sending cycle of WIFI broadcast message can be set, according to the sending cycle to WIFI
Broadcast message is periodically sent, and all standing of WIFI signal is realized to guarantee WIFI broadcast message in predetermined spread scope,
It identifies and connects convenient for client.
304, the WIFI connection request for carrying WIFI link information that client is sent is received.
Wherein, WIFI link information is that client is obtained when monitoring WIFI broadcast message by corresponding MAC address lookup
It arrives.
305, it is connect using the WIFI password in WIFI link information with client creation WIFI.
In specific application scenarios, after user inputs WIFI connection password in the client, so that it may realization and advertisement
Effective connection of dispensing device.
306, advertising information is pushed to client by the WIFI connection established.
In specific application scenarios, the client-side information of client is also carried in WIFI connection request, as one kind
Optional way, step 305 are specific can include: inquiry user crowd's type corresponding with client-side information；By in advertising information with
The corresponding advertising information of user crowd's type is pushed to client by the WIFI connection of foundation.
Correspondingly, the method for inquiring user crowd's type corresponding with client-side information as a preferred method, can are as follows:
Obtain the login account information that client-side information includes；Inquire the corresponding user's registration information of login account information；It is infused from user
Customer attribute information is obtained in volume information, customer attribute information includes at least age information, gender information, occupational information, income
One or more of block information, registered permanent residence location message；Corresponding user crowd's type is determined using customer attribute information.
Wherein, different age brackets, occupation, social circle, home environment, family income etc. may cause with different wide
Announcement demand.Such as the advertisement of same skin care brand, different age group and different identity, the different levels of consumption people may have not
Same demand；Same apparel brand, different genders, different social circles may cause different tastes.Therefore it is being connected to visitor
When the end of family, need first to analyze user crowd's type corresponding with client-side information, and filter out and meet in multi-advertisement information of comforming
The advertisement of user crowd's type, and client is sent it to, it can be achieved that accurate recommendation to user, realizes the private of advertising information
Peopleization customization, to meet more consumer demands, realizes the accurate dispensing of advertising information.
For example, personal essential information can be got by user's registration information, such as the age of user, gender, identification card number
Etc. some attribute informations, occupation, the wages of target user registration are then inquired from public household register system using identification card number
The attribute informations such as level, kinsfolk, unit one belongs to, by the occupation of the user unit one belongs to and the user, with reference to the unit
The information announced on the net, the social security that can further acquire the user pay information.In addition to this it can also pass through third
It is acquired in square social application, such as the wechat of third-party application authorization, Alipay user software and the account of the user is closed
It is close other users account, and then inquires and obtain social circle's information of target user etc., the letter for finally inquiring these
Breath, constitutes the customer attribute information of user, the screening foundation as advertising information.
In order to illustrate the present embodiment method, following application scenarios are provided, but not limited to this:
For example, as shown in figure 4, trade company agrees to open this service first by trade company's cell phone client, and upload code key extremely
Server-side, i.e. WIFI password, and the advertising information that setting needs to launch；Then trade company's mobile phone periodically sends WIFI broadcast.?
WIFI broadcast can be received when user mobile phone is by near the trade company shop, which can be obtained by WIFI probe technique
Then the MAC Address of mobile phone inquires WIFI password corresponding with the MAC Address by server-side.User mobile phone passes through the WIFI
Password is established WIFI with trade company mobile phone and is connect, and such trade company's mobile phone can WIFI connection by the advertising information of setting by establishing
It is sent to user mobile phone to be shown, achievees the purpose that trade company's advertisement demonstrating content is accurately launched.
By the method for pushing of above-mentioned advertising information, advertisement dispensing device can store the WIFI link information of creation to clothes
Business end, and WIFI broadcast message is periodically or non-periodically sent to external, and receive the connection request that the client having a mind to is sent,
To establish WIFI connection.In addition, also corresponding user crowd's type, the satisfaction that will be filtered out can be obtained according to client-side information
The transmitting advertisement information of user crowd's type realizes that the specific aim of advertisement is launched to user.It in this way, can be significantly
The link for generating advertising information using server-side and carrying out gamut dispensing is reduced, the expense of advertisement promotion is saved, makes to launch
Process is more personalized, launches advertisement more targeted, and only the advertisement to there is the user of subjective desire to carry out accuracy is thrown
It puts, therefore can guarantee effective return rate of advertising information.
Further, the specific implementation as method shown in Fig. 1 and Fig. 2, the embodiment of the present application provide one kind and can apply
In the driving means of the advertising information of client-side, as shown in figure 5, the device includes: monitoring modular 41, obtains module 42, looks into
Ask module 43, receiving module 44.
Monitoring modular 41, the WIFI broadcast message that can be used in real-time monitoring preset range；
Module 42 is obtained, can be used for obtaining the corresponding MAC Address of WIFI broadcast message；
Enquiry module 43 can be used for inquiring the WIFI link information that MAC Address corresponds to advertisement dispensing device；
Receiving module 44 can be used for receiving the advertising information of advertisement dispensing device push using WIFI link information.
In specific application scenarios, in order to inquire the WIFI link information that MAC Address corresponds to advertisement dispensing device,
Enquiry module 43, is particularly used in the inquiry request for sending to server-side and carrying MAC Address, and server-side is stored with different MAC
The corresponding WIFI link information of the advertisement dispensing device of address；WIFI connection corresponding with the MAC Address sent is received to believe
Breath.
Correspondingly, in order to receive the advertising information of advertisement dispensing device push, receiving module using WIFI link information
44, it is particularly used in and determines targeted advertisements dispensing device to be connected according to WIFI link information；Using in WIFI link information
WIFI connection password establish WIFI with targeted advertisements dispensing device and connect, and the reception target of the WIFI connection by establishing is wide
Accuse the advertising information of dispensing device push.
Correspondingly, in order to determine that targeted advertisements dispensing device to be connected, receiving module 44 are particularly used in acquisition and use
Family records the historical query of WIFI link information；It is recorded according to historical query and determines that the target of user browses attribute；It will meet
Target browsing attribute and the corresponding strongest WIFI link information of WIFI broadcast information signal intensity are determined as target WIFI connection and believe
Breath；The corresponding advertisement dispensing device of target WIFI link information is determined as targeted advertisements dispensing device.
In specific application scenarios, determines that the target of user browses attribute to record according to historical query, receive mould
Block 44 is particularly used in the advertisement dispensing device information for extracting that WIFI link information includes in historical query record；Analyze advertisement
The corresponding advertising business attribute of dispensing device information；The target that the highest advertising business attribute of weight accounting is determined as user is clear
Look at attribute.
Correspondingly, in order to determine that targeted advertisements dispensing device to be connected, receiving module 44 are specifically also used to obtain pre-
Determine the corresponding signal strength of each WIFI broadcast message in range；Priority is carried out to WIFI broadcast message according to signal strength
Sequence；According to the drop-down list of priority orders creation WIFI link information；It receives to WIFI link information in drop-down list
Choose instruction；The WIFI link information that user chooses is determined as target WIFI link information；By target WIFI link information pair
The advertisement dispensing device answered is determined as targeted advertisements dispensing device.
In specific application scenarios, in order to realize the secure connection with advertisement dispensing device, as shown in fig. 6, the present apparatus
Further include: correction verification module 45.
Correction verification module 45 can be used for carrying out the security verification of default blacklist using MAC Address, wherein preset black name
Including at least there are the MAC Address of the advertisement dispensing device of record of bad behavior, and/or ad score to be less than preset threshold in list
The MAC Address of advertisement dispensing device；
Receiving module 44, if specifically can also be used to receive advertisement by security verification using WIFI link information and throw
Put the advertising information of equipment push.
In specific application scenarios, in order to which advertising information is shown to the page, as shown in fig. 6, the present apparatus further include: defeated
Module 46 out.
Output module 46, can be used for providing advertisement information.
It should be noted that a kind of driving means institute of advertising information that can be applied to client-side provided in this embodiment
It is related to other corresponding descriptions of each functional unit, can be with reference to the corresponding description in Fig. 1 and Fig. 2, details are not described herein.
Further, the specific implementation as method shown in Fig. 3, the embodiment of the present application, which provides one kind, can be applied to advertisement
The driving means of the advertising information of end side is launched, as shown in fig. 7, the device includes: creation module 51, sending module 52, receives
Module 53, pushing module 54.
Creation module 51 can be used for creating the advertising information and WIFI link information for needing to launch；
Sending module 52 can be used for sending the storage request of WIFI link information；
Sending module 52, it may also be used for periodically or non-periodically send WIFI broadcast message；
Receiving module 53 can be used for receiving the WIFI connection request for carrying WIFI link information of client transmission,
WIFI link information is that client corresponds to MAC Address by WIFI broadcast message when monitoring WIFI broadcast message and inquires to obtain
's；
Creation module 51, it may also be used for connected using WIFI password and client the creation WIFI for including in WIFI link information
It connects.
Pushing module 54 can be used for advertising information being pushed to client by the WIFI connection established.
In specific application scenarios, pushing module 54 is particularly used in inquiry user people corresponding with client-side information
Realm type；By advertising information corresponding with user crowd's type in advertising information, client is pushed to by the WIFI connection of foundation
End.
Correspondingly, pushing module 54, is particularly used in and obtains the login account information that client-side information includes；Inquiry logs in
The corresponding user's registration information of account information；Customer attribute information is obtained from user's registration information, customer attribute information is at least
Include one or more of age information, gender information, occupational information, income block information, registered permanent residence location message；It utilizes
Customer attribute information determines corresponding user crowd's type.
It should be noted that a kind of advertising information that can be applied to advertisement dispensing end side provided by the embodiments of the present application pushes away
Other corresponding descriptions of each functional unit involved by device are sent, can be with reference to the corresponding description in Fig. 3, details are not described herein.
Based on above-mentioned method as depicted in figs. 1 and 2, correspondingly, the embodiment of the present application also provides a kind of storage medium,
On be stored with computer program, which realizes the push side of the above-mentioned advertising information as shown in Fig. 1 when being executed by processor
Method.Based on above-mentioned method as shown in Figure 3, the embodiment of the present application also provides another storage mediums, are stored thereon with computer
Program, the program realize the method for pushing of above-mentioned advertising information as shown in Figure 3 when being executed by processor.
Based on this understanding, the technical solution of the application can be embodied in the form of software products, which produces
Product can store in a non-volatile memory medium (can be CD-ROM, USB flash disk, mobile hard disk etc.), including some instructions
With so that computer equipment (can be personal computer, server or the network equipment an etc.) execution the application is each
The method for pushing of the advertising information of implement scene.
Based on above-mentioned method and Fig. 5 as depicted in figs. 1 and 2 and virtual bench embodiment shown in fig. 6, for reality
Existing above-mentioned purpose, the embodiment of the present application also provides a kind of client device, be specifically as follows personal computer, tablet computer,
Smart phone, smartwatch, Intelligent bracelet, POS terminal or other network equipments etc., the client device include storage medium and
Processor；Storage medium, for storing computer program；Processor, realized for executing computer program it is above-mentioned such as Fig. 1 and
The method for pushing of advertising information shown in Fig. 2.
Based on above-mentioned method as shown in Figure 3 and virtual bench embodiment shown in Fig. 7, to achieve the goals above,
The embodiment of the present application also provides a kind of advertisements to launch end equipment, is specifically as follows personal computer, tablet computer, intelligent hand
Machine, server, network equipment etc., it includes storage medium and processor which, which launches end equipment,；Storage medium, based on storing
Calculation machine program；Processor realizes the method for pushing of above-mentioned advertising information as shown in Figure 3 for executing computer program.
Optionally, above two entity device all can also include user interface, network interface, camera, radio frequency
(Radio Frequency, RF) circuit, sensor, voicefrequency circuit, WI-FI module etc..User interface may include display screen
(Display), input unit such as keyboard (Keyboard) etc., optional user interface can also connect including USB interface, card reader
Mouthful etc..Network interface optionally may include standard wireline interface and wireless interface (such as WI-FI interface).
It will be understood by those skilled in the art that end equipment is launched in a kind of client device provided in this embodiment and advertisement
Entity device structure does not constitute the restriction to both entity devices, may include more or fewer components, or combination
Certain components or different component layouts.
It can also include operating system, network communication module in storage medium.Operating system is the above-mentioned two entity of management
The program of device hardware and software resource supports the operation of message handling program and other softwares and/or program.Network communication
Module for realizing the communication between each component in storage medium inside, and with other hardware in information processing entities equipment and soft
It is communicated between part.
Based on above content, further, the embodiment of the present application also provides a kind of supplying systems of advertising information, such as scheme
Shown in 8, which includes client device 61, advertisement dispensing device 62, server-side 63；
Wherein, client device 61 can be used for executing method as depicted in figs. 1 and 2, and advertisement dispensing device 62 can be used for
Execute method as shown in Figure 3.
Specifically, client device 61, the WIFI broadcast message that can be used in real-time monitoring preset range；Described in acquisition
The corresponding MAC Address of WIFI broadcast message；Inquire the WIFI link information that the MAC Address corresponds to advertisement dispensing device；It utilizes
The WIFI link information receives the advertising information of the advertisement dispensing device push.
Advertisement dispensing device 62 can be used for creating the advertising information and WIFI link information for needing to launch；Described in transmission
The storage of WIFI link information is requested；Periodically or non-periodically send WIFI broadcast message；Receive taking for the transmission of client device 61
WIFI connection request with the WIFI link information, the WIFI link information be the client monitor it is described
Correspond to what MAC Address was inquired by the WIFI broadcast message when WIFI broadcast message；By the advertising information by building
Vertical WIFI connection is pushed to client device 61.
Server-side 63 can be used for receiving the storage request of the WIFI link information of the transmission of advertisement dispensing device 62；Creation is wide
Accuse MAC Address and the mapping relations between corresponding WIFI link information of dispensing device 62；Receive what client device 61 was sent
The acquisition request of WIFI link information；According to mapping relations determination and the matched WIFI link information of MAC Address in acquisition request；
Matched WIFI link information is sent to client device 61.
Server-side 63, it may also be used for receive the acquisition request for the historical query record that client device 61 is sent；By client
End equipment 61 is sent to client device 61 to the query statistic record of WIFI link information in default historical time section.
Through the above description of the embodiments, those skilled in the art can be understood that the application can borrow
It helps software that the mode of necessary general hardware platform is added to realize, hardware realization can also be passed through.Pass through the skill of application the application
Art scheme is wide by WIFI after the WIFI broadcast message in client monitors to preset range compared with currently available technology
It broadcasts the corresponding MAC Address of information and is looked into server-side and take the corresponding WIFI link information of advertisement dispensing device, and according to
WIFI link information determines the targeted advertisements dispensing device for being most suitable for connection, is carrying out safety to targeted advertisements dispensing device
After detection, WIFI is established with the targeted advertisements dispensing device of safety by the WIFI connection password in WIFI link information and is connect,
The corresponding advertising information of targeted advertisements dispensing device is obtained by WIFI connection, realizes that user obtains the independence of advertising information
It takes, obtains the advertisement of client more targeted, be more able to satisfy the subjective demand of user.In addition one also can preferably be shielded
A little useless advertisement marketing information, avoid the infringement of viral wooden horse, to build good user experience.
It will be appreciated by those skilled in the art that the accompanying drawings are only schematic diagrams of a preferred implementation scenario, module in attached drawing or
Process is not necessarily implemented necessary to the application.It will be appreciated by those skilled in the art that the mould in device in implement scene
Block can according to implement scene describe be distributed in the device of implement scene, can also carry out corresponding change be located at be different from
In one or more devices of this implement scene.The module of above-mentioned implement scene can be merged into a module, can also be into one
Step splits into multiple submodule.
Above-mentioned the application serial number is for illustration only, does not represent the superiority and inferiority of implement scene.Disclosed above is only the application
Several specific implementation scenes, still, the application is not limited to this, and the changes that any person skilled in the art can think of is all
The protection scope of the application should be fallen into.
Claims (10)
1. a kind of method for pushing of advertising information characterized by comprising
WIFI broadcast message in real-time monitoring preset range；
Obtain the corresponding MAC Address of the WIFI broadcast message；
Inquire the WIFI link information that the MAC Address corresponds to advertisement dispensing device；
The advertising information of the advertisement dispensing device push is received using the WIFI link information.
2. the method according to claim 1, wherein inquiring the MAC Address corresponds to advertisement dispensing device
WIFI link information, specifically includes:
The inquiry request for carrying the MAC Address is sent to server-side, the server-side is stored with the advertisement of different MAC Address
The corresponding WIFI link information of dispensing device；
Receive WIFI link information corresponding with the MAC Address sent.
3. a kind of method for pushing of advertising information characterized by comprising
Creation needs the advertising information and WIFI link information launched；
Send the storage request of the WIFI link information；
Periodically or non-periodically send WIFI broadcast message；
The WIFI connection request for carrying the WIFI link information that client is sent is received, the WIFI link information is institute
It states client and corresponds to what MAC Address was inquired by the WIFI broadcast message when monitoring the WIFI broadcast message；
The advertising information is pushed to the client by the WIFI connection established.
4. a kind of driving means of advertising information characterized by comprising
Monitoring modular, for the WIFI broadcast message in real-time monitoring preset range；
Module is obtained, for obtaining the corresponding MAC Address of the WIFI broadcast message；
Enquiry module corresponds to the WIFI link information of advertisement dispensing device for inquiring the MAC Address；
Receiving module, for receiving the advertising information of the advertisement dispensing device push using the WIFI link information.
5. a kind of driving means of advertising information characterized by comprising
Creation module, for creating the advertising information and WIFI link information that need to launch；
Sending module, the storage for sending the WIFI link information are requested；
The sending module is also used to periodically or non-periodically send WIFI broadcast message；
Receiving module, it is described for receiving the WIFI connection request for carrying the WIFI link information of client transmission
WIFI link information is that the client corresponds to MAC by the WIFI broadcast message when monitoring the WIFI broadcast message
What address lookup obtained；
Pushing module, for the advertising information to be pushed to the client by the WIFI connection established.
6. a kind of storage medium, is stored thereon with computer program, which is characterized in that realization when described program is executed by processor
The method for pushing of advertising information described in any one of claims 1 to 2.
7. a kind of client device, including storage medium, processor and storage can be run on a storage medium and on a processor
Computer program, which is characterized in that the processor is realized described in any one of claims 1 to 2 when executing described program
Advertising information method for pushing.
8. a kind of storage medium, is stored thereon with computer program, which is characterized in that realization when described program is executed by processor
The method for pushing of advertising information as claimed in claim 3.
9. a kind of advertisement dispensing device, including storage medium, processor and storage can transport on a storage medium and on a processor
Capable computer program, which is characterized in that the processor realizes advertising information as claimed in claim 3 when executing described program
Method for pushing.
10. a kind of supplying system of advertising information characterized by comprising server, client as claimed in claim 7
Equipment and advertisement dispensing device as claimed in claim 9；
The server is requested for receiving the storage that the advertisement dispensing device is sent, and is carried in the storage request
WIFI link information；
The WIFI link information is subjected to corresponding storage with the MAC Address of the advertisement dispensing device；
When receiving the inquiry request for carrying the MAC Address that the client device is sent, the WIFI is connected
Information is sent to the client device.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201910428373.1A CN110348874A (en) | 2019-05-22 | 2019-05-22 | Method for pushing, the apparatus and system of advertising information |
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|---|---|---|---|
| CN201910428373.1A CN110348874A (en) | 2019-05-22 | 2019-05-22 | Method for pushing, the apparatus and system of advertising information |
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| CN110348874A true CN110348874A (en) | 2019-10-18 |
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| CN201910428373.1A Pending CN110348874A (en) | 2019-05-22 | 2019-05-22 | Method for pushing, the apparatus and system of advertising information |
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