CN110232581A - It is a kind of to provide the method and apparatus of discount coupon for user - Google Patents
It is a kind of to provide the method and apparatus of discount coupon for user Download PDFInfo
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- CN110232581A CN110232581A CN201810182161.5A CN201810182161A CN110232581A CN 110232581 A CN110232581 A CN 110232581A CN 201810182161 A CN201810182161 A CN 201810182161A CN 110232581 A CN110232581 A CN 110232581A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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Abstract
The method and apparatus of discount coupon are provided for user the invention discloses a kind of, are related to field of computer technology.One specific embodiment of this method includes: the search key for obtaining user's input；When described search keyword is predefined triggering keyword, the discount coupon collection based on the corresponding pre-configuration of the triggering keyword exports discount coupon.The embodiment can be realized the accurate granting of electronic coupons, improve user experience.
Description
Technical field
The present invention relates to field of computer technology more particularly to a kind of the method and apparatus of discount coupon are provided for user.
Background technique
With the rapid development of e-commerce, electronic coupons also become electric business platform therewith must can not in advertising campaign
Less and feasible effective product form.For example, when businessman does activity discount coupon can be subtracted by coupons or completely with red packet
Form, which shows and be issued to user or user, can go the loose-leaf of businessman to go to get.Electronic coupons generally exist at present
It is provided in the preferential loose-leaf of electric business platform, user oneself is needed to look for then getting manually in electric business platform.
In realizing process of the present invention, at least there are the following problems in the prior art for inventor's discovery: due to electric business platform
The type of merchandize sold of shop it is various, cause preferential loose-leaf all kinds of, and because can not guess the preferential activity of browsing
The shopping of the user of the page is intended to, and therefore, only looks for discount coupon by user oneself, is difficult effectively that some discount coupon is accurate
It is sent in particular user hand, the method that this kind provides a user electronic coupons, increases the interaction cost of user, influence user
Experience, and the granting inefficiency of electronic coupons, cause the loss of resting order.
Therefore, a kind of accurate granting that can be realized electronic coupons is needed, improving user experience, to be that user provides excellent
The method and apparatus of favour certificate.
Summary of the invention
In view of this, the embodiment of the present invention provide it is a kind of provide the method and apparatus of discount coupon for user, can be realized electricity
The accurate granting of sub- discount coupon improves user experience.
To achieve the above object, according to an aspect of an embodiment of the present invention, it provides one kind and provides discount coupon for user
Method, comprising:
Obtain the search key of user's input；
When described search keyword is predefined triggering keyword, based on the corresponding pre-configuration of the triggering keyword
Discount coupon collection exports discount coupon.
Further, the discount coupon collection output discount coupon based on the corresponding pre-configuration of triggering keyword includes:
Concentrating in the discount coupon of the corresponding pre-configuration of the triggering keyword is that the user matches discount coupon；
The matched discount coupon is exported.
Further, it is that the user matches discount coupon that the discount coupon in the corresponding pre-configuration of triggering keyword, which is concentrated,
Include:
The matching degree that the user of the feature and the user that calculate separately each of discount coupon collection discount coupon draws a portrait, with
Determine wherein with the matched discount coupon of the user.
It is further, provided in an embodiment of the present invention to provide the method for discount coupon for user further include:
Judge with the presence or absence of described search keyword in predefined triggering set of keywords, if so, determining described search
Keyword is predefined triggering keyword；
The triggering set of keywords is obtained by following step:
Select at least one search key as candidate key in historical search keyword, and in candidate key
Search result in select major search result of at least one search result as the candidate key；
If the light exposure of candidate key meets the first predefined quantity, and the candidate key with specified discount coupon
The quantity of associated major search result meets the second predefined quantity, it is determined that the candidate key is triggering keyword.
Further, the step of acquisition triggering set of keywords further include:
For triggering keyword setting extension information, triggering set of keywords is added in the extension information of setting.
Further, the discount coupon collection of the corresponding pre-configuration of the triggering keyword is obtained by following step:
Discount coupon associated by all major search results of triggering keyword is obtained, it is corresponding to form the triggering keyword
Discount coupon collection.
To achieve the above object, other side according to an embodiment of the present invention, provide it is a kind of provided for user it is preferential
The device of certificate, comprising:
Module is obtained, for obtaining the search key of user's input；
Output module is based on the triggering keyword for being predefined triggering keyword when described search keyword
The discount coupon collection of corresponding pre-configuration exports discount coupon.
Further, the output module is further used for the discount coupon collection in the corresponding pre-configuration of the triggering keyword
In be that the user matches discount coupon, then will the matched discount coupon output.
Further, the output module is further used for calculating separately the feature of each of discount coupon collection discount coupon
The matching degree drawn a portrait with the user of the user, with determine wherein with the matched discount coupon of the user.
It is further, provided in an embodiment of the present invention to provide the device of discount coupon for user further include:
Judgment module, for judging with the presence or absence of described search keyword in predefined triggering set of keywords, if so,
Determine that described search keyword is predefined triggering keyword；
Screening module, for obtaining the triggering set of keywords by following step:
Select at least one search key as candidate key in historical search keyword, and in candidate key
Search result in select major search result of at least one search result as the candidate key；
If the light exposure of candidate key meets the first predefined quantity, and the candidate key with specified discount coupon
The quantity of associated major search result meets the second predefined quantity, it is determined that the candidate key is triggering keyword.
Further, the screening module is further used for extending information for triggering keyword setting, by the extension of setting
Triggering set of keywords is added in information.
It is further, provided in an embodiment of the present invention to provide the device of discount coupon for user further include:
Discount coupon collection obtains module, for obtaining the preferential of the corresponding pre-configuration of the triggering keyword by following step
Certificate collection: obtaining discount coupon associated by all major search results of triggering keyword, corresponding to form the triggering keyword
Discount coupon collection.
To achieve the above object, other side according to an embodiment of the present invention provides a kind of electricity of offer discount coupon
Sub- equipment, comprising:
One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of processing
Device, which is realized, provided in an embodiment of the present invention provides the method for discount coupon for user.
To achieve the above object, other side according to an embodiment of the present invention provides a kind of computer-readable medium,
Be stored thereon with computer program, realized when described program is executed by processor it is provided in an embodiment of the present invention provided for user it is excellent
The method of favour certificate.
It is provided in an embodiment of the present invention to provide the method and apparatus of discount coupon for user, by the search for obtaining user's input
Keyword recognizes the intention of user, and then in the next steps by a certain discount coupon for being intended to configuration of correspondence, being sent to has
The user of the intention realizes the accurate transmission of discount coupon.Wherein, some user is intended to, can be configured with multiple and different
Discount coupon.The present invention is that user matches one or more discount coupons based on user's portrait in multiple and different discount coupons, it is intended to
The intention that analysis user is further refined in conjunction with more information, realizes the accurate granting of discount coupon, meets the personalization of user
Demand and give user-friendly user experience.And the excavation of discount coupon and triggering offer process can carry out automatically, reduce
The workload of operation personnel saves human cost.
When applying the inventive method to electric business platform as user and providing in the scene of red packet or electronic coupons, pass through
Movable discount coupon can be accurately issued in the user hand of related buying intention by the method for the present invention, and user can search for
When the sales promotion information of commodity can be obtained, attract clients, improve order volume.On the other hand, by personalized recommendation technology, pass through
User portrait and cyber product coupons analysis, accomplish it is more accurate for search user recommend provide its needed for discount coupon it is red
Packet, further increases the conversion ratio of discount coupon.
Further effect possessed by above-mentioned non-usual optional way adds hereinafter in conjunction with specific embodiment
With explanation.
Detailed description of the invention
Attached drawing for a better understanding of the present invention, does not constitute an undue limitation on the present invention.Wherein:
Fig. 1 is the schematic diagram of the main flow of the method provided in an embodiment of the present invention that discount coupon is provided for user；
Fig. 2 is that the embodiment of the present invention provides the schematic diagram for obtaining the main flow of triggering set of keywords；
Fig. 3 is the interface schematic diagram that pop-up provided in an embodiment of the present invention shows red packet；
Fig. 4 is the interface schematic diagram of search results pages provided in an embodiment of the present invention；
Fig. 5 is the schematic diagram of the main modular of the device provided in an embodiment of the present invention that discount coupon is provided for user；
Fig. 6 is the schematic diagram of the system provided in an embodiment of the present invention that discount coupon is provided for user；
Fig. 7 is that the embodiment of the present invention can be applied to exemplary system architecture figure therein；
Fig. 8 is adapted for the structural schematic diagram for the computer system for realizing the electronic equipment of the embodiment of the present invention.
Specific embodiment
Below in conjunction with attached drawing, an exemplary embodiment of the present invention will be described, including the various of the embodiment of the present invention
Details should think them only exemplary to help understanding.Therefore, those of ordinary skill in the art should recognize
It arrives, it can be with various changes and modifications are made to the embodiments described herein, without departing from scope and spirit of the present invention.Together
Sample, for clarity and conciseness, descriptions of well-known functions and structures are omitted from the following description.
The embodiment of the present invention provide it is a kind of provide the method for discount coupon for user, this method can be applied to electric business platform into
The transmission of row electronic coupons.As shown in Figure 1, this method comprises: step S101 and step S102.In step s101, it obtains
The search key of user's input.For example, user can be based on the search engine of electric business platform page offer in electric business platform
Input frame in input search key, carry out the inquiry of dependent merchandise, in this step, obtain user and input search engine
Search key.
The search key query of user's input, reflects the intention of user to a certain extent, for example, flat in electric business
In platform, the search key of user's input often just represents the commodity that user wants purchase.The method of the present invention is used by obtaining
The search key of family input can recognize the buying intention of user, and then the purchase meaning based on user in the next steps
Figure selection information is supplied to user.
In step s 102, when search key is predefined triggering keyword, based on triggering, keyword is corresponding pre-
The discount coupon collection of configuration exports discount coupon.In the application scenarios of electric business platform, discount coupon is electronic coupons, or wide
The sales promotion information such as announcement and link.Predefined triggering keyword, that is, pre-configured capable of triggering provides a user discount coupon
Search key, when got in step S101 user input search key for triggering keyword when, that is, trigger to
The process of user's offer discount coupon.
In the present invention, predefining has multiple triggering keywords, and each triggering keyword has corresponding discount coupon collection.Touching
The corresponding discount coupon of hair keyword is that the user embodied based on the triggering keyword is intended to the determining letter that be supplied to user
Breath.When the search key of user's input is a certain triggering keyword, that is, showing user currently has the triggering keyword institute
Then the intention of embodiment provides in the next steps at this point, exporting discount coupon based on the corresponding discount coupon collection of the triggering keyword
To user, can a certain discount coupon for being intended to configuration of correspondence be sent to the user with the intention, realize the accurate of discount coupon
It sends.In the application scenarios of electric business platform, the promotion such as the electronic coupons of certain type of article, advertisement and link can be believed
Breath is sent to the user for wanting purchase the type commodity, realizes the accurate granting of marketing message.
In the present invention, the corresponding discount coupon of each triggering keyword is concentrated, and may exist multiple discount coupons, i.e., to Mr. Yu
A user is intended to, and can be configured with multiple and different discount coupons.In this step, in the preferential of the corresponding pre-configuration of triggering keyword
It is that the user matches discount coupon that certificate, which is concentrated, then exports the matched discount coupon.In multiple and different discount coupons, it is
User matches one or more discount coupons, it is intended to further refine the intention of analysis user in conjunction with more information, realize preferential
The accurate granting of certificate.The matching process is described in detail in subsequent embodiment of the invention.
In step s 103, matched discount coupon is supplied to user, which is showed user by user terminal.This hair
The method of bright offer discount coupon is realized based on search engine, and user searches for obtain search result in input search key
When page, discount coupon can will be obtained based on above-mentioned steps of the present invention and will be shown in search results pages, or individually pop-up is shown, purport
While not influencing the search process of user's progress, discount coupon is presented to the user.
The method provided in an embodiment of the present invention for providing discount coupon further includes following judging before executing step S102
Journey: judging with the presence or absence of search key in predefined triggering set of keywords, if so, determining that search key is that triggering is closed
Key word.I.e. it is predefined have include multiple triggering keywords triggering set of keywords query search keyword, to determine triggering
Whether the search key is preserved in set of keywords.
In the present invention, as shown in Fig. 2, triggering set of keywords is obtained by following step, firstly, in historical search
Select at least one search key as candidate key in keyword.Wherein, historical search keyword can be based on search
The search log of engine obtains.Preliminary screening is carried out to search key in this step, obtains candidate key therein,
The standard of screening can be specifically arranged in conjunction with different application scenarios, for example, can be searched according to each in electric business platform
The light exposure (searching times) of rope keyword scans for the screening of keyword.
Then, select at least one search result as the master of the candidate key in the search result of candidate key
Want search result.Search result, that is, search engine according to keyword scan for being returned as a result, for example, in electric business platform
Search engine returns to commodity and shop etc. in search result, that is, electric business platform according to the keyword that user inputs.Search key
Search result can be obtained based on the search log of search engine.In this step the search result of each search key into
Row screening obtains major search therein as a result, the standard of screening can be specifically arranged in conjunction with different application scenarios.Example
Such as, in electric business platform, the screening of result can be scanned for according to the click-through-rate and conversion ratio of each search result.Choosing
Fixed major search result by associated discount coupon for evaluating keyword, and composition key in the steps afterwards
The corresponding discount coupon collection of word.
Later, candidate key is further screened, according to the light exposure and candidate key of candidate key
In the corresponding all search results of word, the quantity of major search result associated with specified discount coupon determines candidate key
Word is triggering keyword.When some candidate key light exposure meet the first predefined quantity, and the candidate key with
The quantity of the associated major search result of specified discount coupon also meets the second predefined quantity, then can determine the candidate key
Word is triggering keyword.In candidate key, when the quantity of the associated major search result of specified discount coupon is more, then
Show that the candidate key and the degree of association of specified discount coupon are higher.
In the present invention, the mapping relations of search result and discount coupon are pre-configured with, for example, in the applied field of electric business platform
Jing Zhong, it is assumed that search result is commodity or shop, and discount coupon is electronic coupons, and the mapping relations of search result and discount coupon are
Refer to the map listing of certain commodity or shop and electronic coupons, the associated major search of specified discount coupon is as a result, refer to energy
Enough commodity or shop using specified electronic coupons.
In the present invention, the candidate key of specified discount coupon and Evaluation: Current has corresponding relationship, when judging one
When whether candidate key can be used as triggering keyword, concentrated from the associated discount coupon of the candidate key one or more specified
Then a discount coupon calculates the number of the major search result associated with above-mentioned specified each discount coupon of the candidate key
Amount.The associated discount coupon collection of candidate key is all associated discount coupons of major search result for including the candidate key.
Concentrate the mode of specified discount coupon in the associated discount coupon of candidate key, can in conjunction with specific application scenarios and
Demand is configured.For example, discount coupon is electronic coupons in the application scenarios of electric business platform, search result is commodity, false
If the associated discount coupon of candidate key concentrates the electronic coupons including two kinds of preferential dynamics, then it can choose preferential great efforts
Electronic coupons as specified discount coupon, in all major search results (commodity) for then calculating candidate key, energy
Enough using the quantity of the commodity of the electronic coupons of the preferential great efforts, and determine whether the quantity meets the requirements.In this example
In, by above-mentioned screening, that is, it may make and obtained after triggering keyword trigger and send discount coupon by screening, discount coupon is with more
High conversion ratio, optimization purposes experience, improves commodity conversion rate.
It in embodiments of the present invention, can also be candidate key (i.e. accurate word) the setting expansion for being determined as triggering keyword
Information is opened up, such as: triggering set of keywords is added by wide in range word for setting extension information.For example, flat in electric business
In the application scenarios of platform, the candidate key for being determined as triggering keyword can be segmented, the annotation results based on participle,
Product word and brand word are chosen as wide in range word.In triggering set of keywords, wide in range word corresponds to same preferential with its accurate word
Certificate collection.
In embodiments of the present invention, it in step S102, is concentrated in the discount coupon of the corresponding pre-configuration of triggering keyword to use
The process of family matching discount coupon specifically: obtain the feature of each of discount coupon collection discount coupon and obtain the user of user
Portrait.Then the matching degree of the feature of each of discount coupon collection discount coupon and user's portrait of user is calculated separately, thus
Determine that wherein the highest one or more discount coupons of matching degree are and the matched discount coupon of user.User of this step based on user
Portrait is that user matches and provide discount coupon, realizes that the further refinement being intended to for user is analyzed, so that the discount coupon provided
It is more accurate, it can satisfy the individual demand of user, improve user experience.
For example, discount coupon is electronic coupons in the application scenarios of electric business platform, the feature of discount coupon can be wrapped
It includes: preferential denomination, preferential dynamics, price, conversion ratio and the brand/attribute of commodity that the discount coupon can be used etc., these
Feature may include the feature of discount coupon itself, also may include the feature for being able to use the commodity of the discount coupon.The use of user
Family portrait may include: purchasing power, Brang Preference, attribute bias and historical viewings/click/concern/extra bus/purchaser record etc.
Deng.
Below with reference to a specific embodiment, the method provided in an embodiment of the present invention for providing discount coupon for user is made
Further instruction.The application scenarios of present embodiment are electric business platform, and the discount coupon for being supplied to user of configuration is with red packet
The electronic coupons that show of form, user may search for commodity or shop based on the search engine of the electric business platform.It incite somebody to action this
Inventive method is applied in the application scenarios, and effective granting amount of electronic coupons can be improved, and allows more to the binding electricity
The commodity of sub- discount coupon have the user of buying intention to receive red packet, and such user both can directly buy these in search results pages
The commodity for binding electronic coupons can also promote user to remove the certificate purchase page or merchant store page browsing available electron discount coupon
Commodity, achieve the purpose that drainage.
It in this application scene, in order to achieve the purpose that drainage, needs that red packet is made to have higher light exposure, so choosing search
Bigger search key query is measured as triggering keyword.In the present embodiment, based on the search day to electric business platform
Will analysis and excavation screen the search key of 10W before light exposure ranking in certain period of time, as candidate key.
In order to realize the accurate granting of red packet, should allow as far as possible user triggering keyword result of page searching have click or
Single act under person could improve the transformation efficiency for providing electronic coupons red packet in this way.For this purpose, in the present embodiment, from every
In all search results (single-item sku) that a candidate key was shown within a certain period of time, it is (excellent to choose major search result
Matter single-item), choose click-through-rate ctr and conversion ratio cvr 500 single-items in the top as major search as a result, these
The conversion ratio of single-item is higher, and the search rank under keyword is all very forward, has higher chance to be exposed to user.Separately
Outside, in order to guarantee the correlation searched for, single-item is filtered with the related classification of the height of keyword.So far, 100,000 candidate keys have been excavated
Word and the lower 500 high-quality single-items of each candidate key.
In the present embodiment, the sales promotion information of single-item is deposited in cache database (redis), passes through the promotion of single-item
Information can know whether some single-item can be used some electronic coupons, to also just know each candidate key association
Discount coupon (electronic coupons red packet) collection, each of 100,000 candidate keys filtered out candidate key,
It is concentrated from the associated red packet of the candidate key and specifies a specific electron discount coupon red packet, count what the candidate key was recalled
The electronic coupons can be used in how many in 500 high-quality single-items, which is denoted as cnt by us.And then using following
Condition further reduces the range of candidate key:
Cnt > th1 and view (query) > th2,
Wherein, th1 and th2 is respectively two threshold values, and view (query) indicates the light exposure of candidate key.For example, false
If th1=20 and th2=1000, then condition above can be explained are as follows: for some specific electron discount coupon red packet, from 100,000
Screening, which leaves in 500 high-quality single-items that those are recalled at least 20, in a candidate key can be used the electronic offers
Certificate, and light exposure is in 1000 or more candidate key, to reduce the range of candidate key.Then, we will be remaining
This part candidate key is arranged according to cnt value descending, takes preceding 100 candidate keys as triggering keyword.
It in the present embodiment, is 100 s' screened above in order to further increase light exposure and be drained for businessman
It triggers keyword and wide in range word is set, these wide in range words are usually the very big product word or brand word of some search flows, in this reality
It applies in mode, the method that wide in range word uses, which is arranged, includes but is not limited to: dividing respectively the 100 triggering keywords screened
Word chooses product word and brand word, as the wide in range of the triggering keyword based on the annotation results of each triggering keyword participle
Trigger word.
In the present embodiment, the same triggering keyword can correspond to multiple electronic coupons red packets, for user
When with electronic coupons red packet, on the one hand drawn a portrait based on user, portraying user characteristics, (such as purchasing power, Brang Preference, attribute are inclined
Good, historical viewings/click/concern/extra bus/purchaser record etc.), on the other hand analyze electronic coupons red packet feature and
Bind product features (such as preferential denomination, preferential dynamics, commodity price, commodity conversion rate, the Brand/attribute of discount coupon
Deng) red packet feature is portrayed, it then models, calculates separately the spy of each of electronic coupons red packet collection electronic coupons red packet
The matching degree that the user of sign and user draw a portrait, is preferentially supplied to user for the high electronic coupons red packet of matching degree.
For example, triggering keyword " sport footwear ", can trigger the discount coupon red packet Q1 (discount coupon full 699 of famous brand A businessman
Subtract 200), the discount coupon red packet Q2 (discount coupon full 399 subtracts 100) of minor brands B businessman, existing user's first and user can also be triggered
Second, user's first purchasing power is very high and preference buys famous brand commodity, and user's second purchasing power is medium and preference buys minor brands commodity,
Then user's first and the matching degree of discount coupon red packet Q1 are higher, and user's second and the matching degree of discount coupon red packet Q2 are higher.So when with
When family first and user's second search for " sport footwear " this triggering keyword respectively, user's portrait and discount coupon red packet based on user
Feature, provides discount coupon red packet Q1 for user's first, discount coupon red packet Q2 is provided for user's second, to meet the personalization of different user
Demand simultaneously promotes user experience.It should be noted that this example is a simple examples, in the practical application mistake of the method for the present invention
The characteristic dimension scale and complexity of Cheng Zhong, user's portrait and red packet feature are usually higher, and specific matching process can be various
Matching algorithm in proposed algorithm.
In the present embodiment, electronic coupons red packet is shown, such as Fig. 3 after being supplied to user in user terminal
Shown in search interface, inputted by search column after search key scans in user, which shown by pop-up, is used
Family can guide icon by the operation being arranged on red packet, open red packet, and discount coupon therein is added to the preferential of user
For using in certificate list, then as shown in figure 4, returning to search results pages, and is provided in search page for user and " check that red packet is suitable
With commodity " link, the red packet discount coupon just got for user convenience can click and be arranged in search results pages
The link of " checking that red packet is applicable in commodity ", user can jump to certificate by the link and purchase search page, and certificate purchases what search page was shown
It is the commodity of all red packet discount coupons that can be used and just got.
The device of discount coupon is provided for user the present invention also provides a kind of, as shown in figure 5, the device 500 includes: acquisition mould
Block 501 and output module 502.
Obtain the search key that module 501 is used to obtain user's input.
Output module 502 is used to when described search keyword be predefined triggering keyword, crucial based on the triggering
The discount coupon collection of the corresponding pre-configuration of word exports discount coupon.
In embodiments of the present invention, the output module is further used in the corresponding pre-configuration of the triggering keyword
It is that the user matches discount coupon that discount coupon, which is concentrated, then exports the matched discount coupon.
In embodiments of the present invention, the output module is further used for calculating separately each of discount coupon collection preferential
The matching degree that the user of the feature of certificate and the user draw a portrait, with determine wherein with the matched discount coupon of the user.
In embodiments of the present invention, the device of discount coupon should be provided for user further include: judgment module and screening module.
Judgment module whether there is described search keyword for judging in predefined triggering set of keywords, if so,
Determine that described search keyword is predefined triggering keyword.
Screening module is used to by following step obtain the triggering set of keywords: selected in historical search keyword to
A few search key selects at least one search result as candidate key in the search result of candidate key
Major search result as the candidate key.If the light exposure of candidate key meets the first predefined quantity, and the time
The quantity of the major search result associated with specified discount coupon of keyword is selected to meet the second predefined quantity, it is determined that should
Candidate key is triggering keyword.
In embodiments of the present invention, the screening module is further used for extending information for triggering keyword setting, will set
Triggering set of keywords is added in the extension information set.
In embodiments of the present invention, the device of discount coupon should be provided for user further include: discount coupon collection obtains module.It is preferential
Certificate collection obtains the discount coupon collection that module is used to obtain the corresponding pre-configuration of the triggering keyword by following step: obtaining and triggers
Discount coupon associated by all major search results of keyword, to form the corresponding discount coupon collection of the triggering keyword.
The embodiment of the present invention also provide it is a kind of provide the system of discount coupon for user, the system be used for electric business platform, for
Family is provided as the discount coupon of the electronic coupons shown in the form of red packet.As shown in fig. 6, the system includes online processing list
Member, offline excavation unit and basic information collection unit, the acquisition module wherein provided in the above embodiment of the present invention judge mould
The function of block and output module is integrated in online processing unit, and discount coupon acquisition obtains module and the function of screening module is integrated
In excavating in unit offline, basic information collection unit is used to acquire the commodity index information of electric business platform, red packet information and excellent
Favour certificate information, and analysis and association process are carried out to above- mentioned information, it is arrived with obtaining the mapping relations of commodity and discount coupon
Major key key is commodity id, and value value is the data file of discount coupon id, and provides it to offline excavation unit, and discount coupon is adopted
Details are not described herein for the function of collection acquisition module and screening module, offline to excavate what unit was provided according to basic information collection unit
Above- mentioned information generate the mapping relations of triggering keyword and red packet to get being triggering keyword to major key key, and value value is red
The data file for wrapping id and discount coupon id, and provides it to online processing unit, online processing unit be based on above-mentioned data and
It is that user matches red packet, and red packet information and coupon information are sent out that user, which is received, by the search key that client inputs
Client is given, client receives red packet information and coupon information, electronic coupons red packet is showed user.
It is provided in an embodiment of the present invention to provide the method and apparatus of discount coupon for user, by the search for obtaining user's input
Keyword recognizes the intention of user, and then in the next steps by a certain discount coupon for being intended to configuration of correspondence, being sent to has
The user of the intention realizes the accurate transmission of discount coupon.Wherein, some user is intended to, can be configured with multiple and different
Discount coupon.The present invention is that user matches one or more discount coupons based on user's portrait in multiple and different discount coupons, it is intended to
The intention that analysis user is further refined in conjunction with more information, realizes the accurate granting of discount coupon, meets the personalization of user
Demand and give user-friendly user experience.And the excavation of discount coupon and triggering offer process can carry out automatically, reduce
The workload of operation personnel saves human cost.
When applying the inventive method to electric business platform as user and providing in the scene of red packet or electronic coupons, pass through
Movable discount coupon can be accurately issued in the user hand of related buying intention by the method for the present invention, and user can search for
When the sales promotion information of commodity can be obtained, attract clients, improve order volume.On the other hand, by personalized recommendation technology, pass through
User portrait and cyber product coupons analysis, accomplish it is more accurate for search user recommend provide its needed for discount coupon it is red
Packet, further increases the conversion ratio of discount coupon.
It can be that user provides the method for discount coupon or provides for user preferential using the embodiment of the present invention that Fig. 7, which is shown,
The exemplary system architecture 700 of the device of certificate.
As shown in fig. 7, system architecture 700 may include terminal device 701,702,703, network 704 and server 705.
Network 704 between terminal device 701,702,703 and server 705 to provide the medium of communication link.Network 704 can be with
Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be used terminal device 701,702,703 and be interacted by network 704 with server 705, to receive or send out
Send message etc..Various telecommunication customer end applications, such as the application of shopping class, net can be installed on terminal device 701,702,703
The application of page browsing device, searching class application, instant messaging tools, mailbox client, social platform software etc..
Terminal device 701,702,703 can be the various electronic equipments with display screen and supported web page browsing, packet
Include but be not limited to smart phone, tablet computer, pocket computer on knee and desktop computer etc..
Server 705 can be to provide the server of various services, such as utilize terminal device 701,702,703 to user
The shopping class website browsed provides the back-stage management server supported.Back-stage management server can close the search received
The data such as key word carry out the processing such as analyzing, and will feed back to terminal device with the matched discount coupon of user.
It should be noted that providing the method for discount coupon generally by server for user provided by the embodiment of the present invention
705 execute, and correspondingly, are generally positioned in server 705 for the device that user provides discount coupon.
It should be understood that the number of terminal device, network and server in Fig. 7 is only schematical.According to realization need
It wants, can have any number of terminal device, network and server.
Below with reference to Fig. 8, it illustrates the computer systems 800 for the terminal device for being suitable for being used to realize the embodiment of the present invention
Structural schematic diagram.Terminal device shown in Fig. 8 is only an example, function to the embodiment of the present invention and should not use model
Shroud carrys out any restrictions.
As shown in figure 8, computer system 800 includes central processing unit (CPU) 801, it can be read-only according to being stored in
Program in memory (ROM) 802 or be loaded into the program in random access storage device (RAM) 803 from storage section 808 and
Execute various movements appropriate and processing.In RAM 803, also it is stored with system 800 and operates required various programs and data.
CPU 801, ROM 802 and RAM 803 are connected with each other by bus 804.Input/output (I/O) interface 805 is also connected to always
Line 804.
I/O interface 805 is connected to lower component: the importation 806 including keyboard, mouse etc.；It is penetrated including such as cathode
The output par, c 807 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage section 808 including hard disk etc.；
And the communications portion 809 of the network interface card including LAN card, modem etc..Communications portion 809 via such as because
The network of spy's net executes communication process.Driver 810 is also connected to I/O interface 805 as needed.Detachable media 811, such as
Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on as needed on driver 810, in order to read from thereon
Computer program be mounted into storage section 808 as needed.
Particularly, disclosed embodiment, the process described above with reference to flow chart may be implemented as counting according to the present invention
Calculation machine software program.For example, embodiment disclosed by the invention includes a kind of computer program product comprising be carried on computer
Computer program on readable medium, the computer program include the program code for method shown in execution flow chart.?
In such embodiment, which can be downloaded and installed from network by communications portion 809, and/or from can
Medium 811 is dismantled to be mounted.When the computer program is executed by central processing unit (CPU) 801, system of the invention is executed
The above-mentioned function of middle restriction.
It should be noted that computer-readable medium shown in the present invention can be computer-readable signal media or meter
Calculation machine readable storage medium storing program for executing either the two any combination.Computer readable storage medium for example can be --- but not
Be limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above combination.Meter
The more specific example of calculation machine readable storage medium storing program for executing can include but is not limited to: have the electrical connection, just of one or more conducting wires
Taking formula computer disk, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only storage
Device (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory device,
Or above-mentioned any appropriate combination.In the present invention, computer readable storage medium can be it is any include or storage journey
The tangible medium of sequence, the program can be commanded execution system, device or device use or in connection.And at this
In invention, computer-readable signal media may include in a base band or as carrier wave a part propagate data-signal,
Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including but unlimited
In electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be that computer can
Any computer-readable medium other than storage medium is read, which can send, propagates or transmit and be used for
By the use of instruction execution system, device or device or program in connection.Include on computer-readable medium
Program code can transmit with any suitable medium, including but not limited to: wireless, electric wire, optical cable, RF etc. are above-mentioned
Any appropriate combination.
Flow chart and block diagram in attached drawing are illustrated according to the system of various embodiments of the invention, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part of one module, program segment or code of table, a part of above-mentioned module, program segment or code include one or more
Executable instruction for implementing the specified logical function.It should also be noted that in some implementations as replacements, institute in box
The function of mark can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are practical
On can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it wants
It is noted that the combination of each box in block diagram or flow chart and the box in block diagram or flow chart, can use and execute rule
The dedicated hardware based systems of fixed functions or operations is realized, or can use the group of specialized hardware and computer instruction
It closes to realize.
Being described in module involved in the embodiment of the present invention can be realized by way of software, can also be by hard
The mode of part is realized.Described module also can be set in the processor, for example, can be described as: a kind of processor packet
It includes and obtains module, output module, judgment module, screening module and discount coupon collection acquisition module.Wherein, the title of these modules exists
The restriction to the module itself is not constituted in the case of certain, for example, screening module is also described as " to trigger keyword
The module of extension information is set ".
As on the other hand, the present invention also provides a kind of computer-readable medium, which be can be
Included in equipment described in above-described embodiment；It is also possible to individualism, and without in the supplying equipment.Above-mentioned calculating
Machine readable medium carries one or more program, when said one or multiple programs are executed by the equipment, makes
Obtaining the equipment includes:
Obtain the search key of user's input；
When described search keyword is predefined triggering keyword, based on the corresponding pre-configuration of the triggering keyword
Discount coupon collection exports discount coupon.
Above-mentioned specific embodiment, does not constitute a limitation on the scope of protection of the present invention.Those skilled in the art should be bright
It is white, design requirement and other factors are depended on, various modifications, combination, sub-portfolio and substitution can occur.It is any
Made modifications, equivalent substitutions and improvements etc. within the spirit and principles in the present invention, should be included in the scope of the present invention
Within.
Claims (14)
1. a kind of provide the method for discount coupon for user characterized by comprising
Obtain the search key of user's input；
When described search keyword is predefined triggering keyword, based on the preferential of the corresponding pre-configuration of the triggering keyword
Certificate collection exports discount coupon.
2. the method according to claim 1, wherein described based on the preferential of the corresponding pre-configuration of triggering keyword
Certificate collection exports discount coupon
Concentrating in the discount coupon of the corresponding pre-configuration of the triggering keyword is that the user matches discount coupon；
The matched discount coupon is exported.
3. according to the method described in claim 2, it is characterized in that, the discount coupon in the corresponding pre-configuration of triggering keyword
Concentrate is that user matching discount coupon includes:
The matching degree that the user of the feature and the user that calculate separately each of discount coupon collection discount coupon draws a portrait, with determination
Wherein with the matched discount coupon of the user.
4. according to the method in any one of claims 1 to 3, which is characterized in that further include:
Judge with the presence or absence of described search keyword in predefined triggering set of keywords, if so, determining that described search is crucial
Word is predefined triggering keyword；
The triggering set of keywords is obtained by following step:
Select at least one search key as candidate key in historical search keyword, and searching in candidate key
Major search result of at least one search result as the candidate key is selected in hitch fruit；
If the light exposure of candidate key meets the first predefined quantity, and the candidate key is related to specified discount coupon
The quantity of the major search result of connection meets the second predefined quantity, it is determined that the candidate key is triggering keyword.
5. according to the method described in claim 4, it is characterized in that, the step of acquisition triggers set of keywords further include:
For triggering keyword setting extension information, triggering set of keywords is added in the extension information of setting.
6. according to the method described in claim 4, it is characterized in that, the discount coupon collection of the corresponding pre-configuration of the triggering keyword
It is obtained by following step:
Discount coupon associated by all major search results of triggering keyword is obtained, it is corresponding excellent to form the triggering keyword
Hui Quanji.
7. a kind of provide the device of discount coupon for user characterized by comprising
Module is obtained, for obtaining the search key of user's input；
Output module, it is corresponding based on the triggering keyword for being predefined triggering keyword when described search keyword
Pre-configuration discount coupon collection export discount coupon.
8. device according to claim 7, which is characterized in that the output module is further used for crucial in the triggering
It is that the user matches discount coupon that the discount coupon of the corresponding pre-configuration of word, which is concentrated, then exports the matched discount coupon.
9. device according to claim 8, which is characterized in that the output module is further used for calculating separately discount coupon
The matching degree that the user of each of the collection feature of discount coupon and the user draw a portrait, is wherein matched with the user with determination
Discount coupon.
10. device according to any one of claims 7 to 9, which is characterized in that further include:
Judgment module, for judging with the presence or absence of described search keyword in predefined triggering set of keywords, if so, determining
Described search keyword is predefined triggering keyword；
Screening module, for obtaining the triggering set of keywords by following step:
Select at least one search key as candidate key in historical search keyword, and searching in candidate key
Major search result of at least one search result as the candidate key is selected in hitch fruit；
If the light exposure of candidate key meets the first predefined quantity, and the candidate key is related to specified discount coupon
The quantity of the major search result of connection meets the second predefined quantity, it is determined that the candidate key is triggering keyword.
11. device according to claim 10, which is characterized in that the screening module is further used for triggering keyword
Triggering set of keywords is added in the extension information of setting by setting extension information.
12. device according to claim 10, which is characterized in that further include:
Discount coupon collection obtains module, for obtaining the discount coupon of the corresponding pre-configuration of the triggering keyword by following step
Collection: obtaining discount coupon associated by all major search results of triggering keyword, corresponding excellent to form the triggering keyword
Hui Quanji.
13. a kind of provide the electronic equipment of discount coupon characterized by comprising
One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of processors are real
Now such as method as claimed in any one of claims 1 to 6.
14. a kind of computer-readable medium, is stored thereon with computer program, which is characterized in that described program is held by processor
Such as method as claimed in any one of claims 1 to 6 is realized when row.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810182161.5A CN110232581A (en) | 2018-03-06 | 2018-03-06 | It is a kind of to provide the method and apparatus of discount coupon for user |
| PCT/CN2019/075150 WO2019169990A1 (en) | 2018-03-06 | 2019-02-15 | Method and apparatus for providing coupons to user |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810182161.5A CN110232581A (en) | 2018-03-06 | 2018-03-06 | It is a kind of to provide the method and apparatus of discount coupon for user |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110232581A true CN110232581A (en) | 2019-09-13 |
Family
ID=67846414
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810182161.5A Pending CN110232581A (en) | 2018-03-06 | 2018-03-06 | It is a kind of to provide the method and apparatus of discount coupon for user |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN110232581A (en) |
| WO (1) | WO2019169990A1 (en) |
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| CN111445292A (en) * | 2020-04-03 | 2020-07-24 | 北京首汽智行科技有限公司 | Method for automatically matching coupon to reach user |
| CN112215632A (en) * | 2020-06-17 | 2021-01-12 | 北京沃东天骏信息技术有限公司 | Method, device, system, equipment and medium for displaying item acquisition preference information |
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Also Published As
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| WO2019169990A1 (en) | 2019-09-12 |
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