CN110191154A

CN110191154A - User tag determines method and apparatus

Info

Publication number: CN110191154A
Application number: CN201910354004.2A
Authority: CN
Inventors: 黄凯明; 蔡鸿博; 曾晓东; 林锋
Original assignee: Alibaba Group Holding Ltd
Current assignee: Advanced New Technologies Co Ltd; Advantageous New Technologies Co Ltd
Priority date: 2019-04-29
Filing date: 2019-04-29
Publication date: 2019-08-30
Anticipated expiration: 2039-04-29
Also published as: CN110191154B

Abstract

The embodiment of the present application has proposed a kind of user tag and has determined method and apparatus, and wherein method includes: the signal strength sequence that server obtains the signal of communication for the target terminal user that awareness apparatus scans；Wherein, awareness apparatus is located at default geographic area, and target terminal user is the user terminal at default geographic area；Server determines first location information of the target terminal user at default geographic area according to the signal strength sequence；And, according to the second location information of the first location information, predetermined multiple users at default geographic area, and the corresponding user tag of multiple user, determine the corresponding target user's label of target terminal user, wherein, the location information determination that the second location information is reported according to the application program in the user terminal of multiple user obtains.

Description

User tag determines method and apparatus

Technical field

This application involves field of computer technology more particularly to a kind of user tag to determine method and apparatus.

Background technique

With the development of internet technology and the explosive growth of data, server often will push various numbers to user According to, such as news messages, ad data, to achieve the purpose that guide user by data.Under a kind of push scene, server Can to the user terminals propelling data such as mobile phone, computer, another kind push scene under, server can to except mobile phone, computer with Outer other equipment such as advertisement machine propelling data.In view of the accuracy of data-pushing, it is necessary to a kind of technical solution is provided, with It is accurate to determine user tag, to improve the precise degrees of data-pushing.

Summary of the invention

The purpose of the embodiment of the present application is to provide a kind of user tag and determines method and apparatus, accurately to determine user's mark Label.

To reach above-mentioned technical purpose, the embodiment of the present application is achieved in that

The embodiment of the present application provides a kind of user tag and determines method, comprising:

Obtain the signal strength sequence of the signal of communication for the target terminal user that awareness apparatus scans；Wherein, the sense Know that equipment is located at default geographic area, the target terminal user is the user terminal at the default geographic area；

According to the signal strength sequence, determine that the target terminal user first is stopped at the default geographic area Stay information；

According to the second stop of first location information, predetermined multiple users at the default geographic area Information and the corresponding user tag of the multiple user determine the corresponding target user's label of the target terminal user；Its In, second location information is according to the location information that the application program in the user terminal of the multiple user reports determining It arrives.

The signal of communication of the target terminal user stopped at default geographic area is scanned, signal strength sequence is obtained Column；

The signal strength sequence is uploaded to server, to be based on the signal strength sequence by the server, Determine the corresponding target user's label of the target terminal user.

The embodiment of the present application provides a kind of user tag determining device, comprising:

First obtains module, the signal strength of the signal of communication for obtaining the target terminal user that awareness apparatus scans Sequence；Wherein, the awareness apparatus is located at default geographic area, and the target terminal user is positioned at the default geographic region User terminal at domain；

First determining module, for determining the target terminal user described default according to the signal strength sequence The first location information at geographic area；

Second determining module, for according to first location information, predetermined multiple users it is described defaultly The second location information and the corresponding user tag of the multiple user at region are managed, determines the target terminal user pair The target user's label answered；Wherein, second location information is according to the application program in the user terminal of the multiple user The location information determination reported obtains.

Scan module is scanned for the signal of communication to the target terminal user stopped at default geographic area, Obtain signal strength sequence；

Uploading module, it is described to be based on by the server for the signal strength sequence to be uploaded to server Signal strength sequence determines the corresponding target user's label of the target terminal user.

The embodiment of the present application provides a kind of user tag and determines equipment, comprising: processor；And it is arranged to storage meter The memory of calculation machine executable instruction, the computer executable instructions make the processor realize above-mentioned use when executed The step of family label determines method.

The embodiment of the present application provides a kind of storage medium, and for storing computer executable instructions, the computer can It executes instruction and realizes the step of above-mentioned user tag determines method when executed.

In the present embodiment, the signal strength sequence of the signal of communication for the target terminal user that awareness apparatus scans is obtained first Column determine first location information of the target terminal user at default geographic area, last root then according to signal strength sequence The second location information and multiple users at geographic area are being preset according to the first location information, predetermined multiple users Corresponding user tag determines the corresponding target user's label of target terminal user.Wherein, awareness apparatus is located at default geographic region At domain, target terminal user is the user terminal at default geographic area, and the second location information is according to above-mentioned multiple users User terminal in application program report location information determination obtain.It can be seen that through this embodiment, can be set based on perception The signal strength sequence of the signal of communication of the standby target terminal user scanned, determines target terminal user in default geographic area First location information at place, and then determine the corresponding target user's label of target terminal user, so that reaching accurate determines user The effect of label.

Detailed description of the invention

In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, to embodiment or will show below There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this The some embodiments recorded in application, for those of ordinary skill in the art, in the premise of not making the creative labor property Under, it is also possible to obtain other drawings based on these drawings.

Fig. 1 is the application scenarios schematic diagram that the user tag that one embodiment of the application provides determines method；

Fig. 2 is the flow diagram that the user tag that one embodiment of the application provides determines method；

Fig. 3 a is the schematic diagram of the signal strength sequence for the target terminal user that one embodiment of the application provides；

Fig. 3 b is the schematic diagram of the signal strength sequence for the target terminal user that another embodiment of the application provides；

Fig. 4 is the flow diagram that the user tag that another embodiment of the application provides determines method；

Fig. 5 is the module composition schematic diagram for the user tag determining device that one embodiment of the application provides；

Fig. 6 is the module composition schematic diagram for the user tag determining device that another embodiment of the application provides；

Fig. 7 is the structural schematic diagram that the user tag that one embodiment of the application provides determines equipment.

Specific embodiment

In order to make those skilled in the art better understand the technical solutions in the application, below in conjunction with the application reality The attached drawing in example is applied, the technical scheme in the embodiment of the application is clearly and completely described, it is clear that described implementation Example is merely a part but not all of the embodiments of the present application.Based on the embodiment in the application, this field is common The application protection all should belong in technical staff's every other embodiment obtained without creative efforts Range.

Fig. 1 is the application scenarios schematic diagram that the user tag that provides of one embodiment of the application determines method, such as Fig. 1, this Scape includes target terminal user, awareness apparatus 200 and server 300, wherein target terminal user can target as shown in figure 1 use Shown in family terminal 100, target terminal user 101 and target terminal user 102.Awareness apparatus 200 is set to default geographic area Place, target terminal user are the user terminal at default geographic area, and server 300 can be communicated with awareness apparatus 200. Awareness apparatus 200 is used to scan the signal of communication of target terminal user, obtains the signal strength sequence of signal of communication, and by signal Sequence of intensity reports to server 300.Server 300 can determine target terminal user default according to signal strength sequence The first location information at geographic area, and according to the first location information, predetermined multiple users in default geographic area Second location information and the corresponding user tag of multiple user at place, determine the corresponding target user of target terminal user Label.

In Fig. 1, target terminal user includes but is not limited to that mobile phone, laptop, tablet computer, wearable device etc. are used Family equipment.The signal of communication of target terminal user can be Bluetooth signal or a kind of WIFI (wireless local area network technology) signal.Sense Know that equipment 200 can be bluetooth detecting devices or WIFI detecting devices etc..In Fig. 1, it can have at default geographic area Multiple awareness apparatus, to accurately determine that target terminal user is stopped in first preset at geographic area by multiple awareness apparatus Stay information.In a specific embodiment, presetting geographic area is that ad data launches region, such as certain commercial circle, in the commercial circle With multiple awareness apparatus, awareness apparatus scans to obtain the signal strength sequence of the WIFI signal of the target terminal user in the commercial circle Column, server are based on the signal strength sequence, determine the corresponding target user's label of target terminal user, and according to target user Advertising equipment advertisement data of the label into the commercial circle.In the embodiment, target user's label can be shopping preferences mark Label or preferred diet label, by target user's label can determine the user often to go window-shopping come the commercial circle shopping preferences and Preferred diet, thus accurate advertisement data.

Fig. 2 is the flow diagram that the user tag that one embodiment of the application provides determines method, which can be by taking Business device executes, as shown in Fig. 2, the process includes:

Step S202 obtains the signal strength sequence of the signal of communication for the target terminal user that awareness apparatus scans；Its In, awareness apparatus is located at default geographic area；Target terminal user is the user terminal at default geographic area；

Step S204 determines first stop of the target terminal user at default geographic area according to signal strength sequence Information；

Step S206 stops according to the first location information, predetermined multiple users in second preset at geographic area Information and the corresponding user tag of multiple users are stayed, determines the corresponding target user's label of target terminal user；Wherein, The location information determination that two location informations are reported according to the application program in the user terminal of above-mentioned multiple users obtains.

In above-mentioned steps S202, awareness apparatus is located at default geographic area, and awareness apparatus is to positioned at default geographic area The signal of communication of the target terminal user at place is scanned, and obtains signal strength sequence, and signal strength sequence is sent to clothes Business device.Wherein, the signal of communication of target terminal user can be Bluetooth signal or WIFI signal.

In the present embodiment, multiple awareness apparatus can be set at default geographic area, by default geographic area Multiple awareness apparatus are set, can be felt to avoid due to caused by awareness apparatus signal intensity or target terminal user signal intensity Know the problem of equipment scans fall short user terminal.

Have in view of one or more awareness apparatus can be set at default geographic area, and in default geographic area The quantity of some target terminal users can be one or more, therefore in order to distinguish the different mesh that different awareness apparatus scan The signal strength sequence of user terminal is marked, ID (identity, identity) can be set for signal strength sequence, which is used for Indicate the corresponding awareness apparatus of signal strength sequence and target terminal user.The format of the ID can be exemplified as " awareness apparatus Serial number-target terminal user MAC Address (Media Access Control Address, media access control address) ".

Fig. 3 a is the schematic diagram for the signal strength sequence of target terminal user that one embodiment of the application provides, in Fig. 3 a Abscissa indicates the time, and ordinate indicates signal strength indication.The ID of signal strength sequence in Fig. 3 a are as follows: 001-3456 is indicated The sequence obtained after the target terminal user that the awareness apparatus scan address that the signal strength sequence is No. 001 is 3456.Fig. 3 a In the signal strength sequence of detectable signal can explain are as follows: in 24 hours, be to address by No. 001 awareness apparatus scanning 3456 target terminal user appears in default geographic area 2 times, and each duration is 2 hours.

Fig. 3 b is the schematic diagram for the signal strength sequence of target terminal user that another embodiment of the application provides, in Fig. 3 b Abscissa indicate the time, ordinate indicate signal strength indication.The ID of signal strength sequence in Fig. 3 b are as follows: 002-3456, table Show the sequence obtained after the target terminal user that the awareness apparatus scan address that the signal strength sequence is No. 002 is 3456.Figure The signal strength sequence of detectable signal in 3b can be explained are as follows: in 24 hours, pass through No. 002 awareness apparatus scanning to address Default geographic area 2 times are appeared in for 3456 target terminal user, each duration is 3 hours.

In the present embodiment, signal strength sequence is by subchannel transmission to server, and server is according to signal strength sequence In signal strength size and the subchannel signal strength information accurate judgement target terminal user whether in default geographic region In domain.

In above-mentioned steps S204, according to signal strength sequence, the of target terminal user at default geographic area is determined One location information, specifically: according to signal strength sequence, determine first stop of the target terminal user at default geographic area Number and/or the first stay time, using the first dwell times and/or the first stay time as the first location information.

In the present embodiment, preset time period, such as past 24 hours can be set, according to signal strength sequence, determine First dwell times and/or first stay time of the target terminal user in past 24 hours at default geographic area, Using the first dwell times and/or the first stay time as corresponding first location information of target terminal user.Due to each mesh Mark user terminal may be scanned by multiple awareness apparatus and be arrived, therefore each target terminal user can correspond to multiple first and stop The signal of information, the signal of communication for the target terminal user that the corresponding awareness apparatus of each first location information scans is strong Degree series, each first location information include the first dwell times and/or the first stay time.Wherein, the first dwell times It can be stop total degree within a preset period of time, the first stay time can be stop total duration within a preset period of time Or average single stay time.Preset time period can be other times section, here with no restrictions.

For figure 3 above a and Fig. 3 b, the target terminal user tool that address is 3456 is there are two the first location information, and first A first location information can be 2 times and/or 2 hours, and the target terminal user that corresponding No. 001 awareness apparatus scans is led to Believe the signal strength sequence of signal, second the first location information can be 2 times and/or 3 hours, corresponding No. 002 awareness apparatus The signal strength sequence of the signal of communication of the target terminal user scanned.

In the present embodiment, before step S206, the of multiple users at default geographic area can also be predefined Two location informations, the process specifically: according to the location information that the application program in the user terminal of above-mentioned multiple users reports, The change in location information for determining multiple user, for any one user, being determined according to the change in location information of the user should Second dwell times and/or second stay time of the user at default geographic area, the second dwell times and/or second are stopped Stay duration as corresponding second location information of the user.

Specifically, the application program in user terminal in running background and can acquire the location information of user and report to clothes Business device, the location information that server is reported with the application program that time change ceaselessly obtains in user terminal, to obtain The change in location information of user, change in location information are used to indicate the corresponding relationship between the position of user and time.Server The change in location information of multiple users can be obtained by the above process and is stored in first database.In turn, server needle To each user, second stop time of the user at default geographic area can be determined according to the change in location information of the user Second dwell times and/or the second stay time are stopped as the user corresponding second and are believed by several and/or the second stay time Breath.Wherein, the second dwell times and/or the second stay time can be within a preset time period at default geographic area The second dwell times and/or the second stay time.

In the present embodiment, default geographic area can be expressed as the form of position coordinates range, and the position of user can be with table It is shown as the form of position coordinates, so that the position of server user according to represented by the change in location information of user judges user Whether it is located in default geographic area, and determines that second dwell times and/or second of the user at default geographic area stop Duration.

It is right if multiple application programs in user terminal are to the location information of server report of user in the present embodiment For a user, server can obtain the more parts of change in location information of the user, thus for every part of change in location letter Breath determines the second location information of the primary user, therefore each user can correspond to multiple second location informations, each second The location information that the corresponding application program of location information reports, each second location information include the second dwell times and/ Or second stay time.Wherein, the second dwell times can be stop total degree within a preset period of time, the second stay time It can be stop total duration or average single stay time within a preset period of time.Preset time period, which can according to need, to be set It sets, here with no restrictions.

In above-mentioned steps S206, according to the first location information, predetermined multiple users at default geographic area Second location information and the corresponding user tag of multiple users determine the corresponding target user's label of target terminal user, tool Body are as follows:

(a1) second according to the first location information and predetermined multiple users at default geographic area, which stops, believes Breath determines the corresponding similar users of target terminal user in multiple users；

(a2) according to the corresponding user tag of similar users, the corresponding target user's label of target terminal user is determined.

According to previously mentioned it is found that the first location information includes the first dwell times and/or the first stay time, second stops Staying information includes the second dwell times and/or the second stay time；In above-mentioned movement (a1), according to the first location information and in advance Second location information of the determining multiple users at default geographic area, determines that target terminal user is corresponding in multiple users Similar users, specifically:

(a11) the first location information is expressed as to the form of the first N-dimensional vector；Wherein, N is positive integer, the first N-dimensional vector In every dimensional vector correspond to an above-mentioned awareness apparatus, the value of every dimensional vector in the first N-dimensional vector is, according to correspondence The value of the first location information that determines of the signal strength sequence that scans of awareness apparatus；

(a12) for each user in multiple users, the second location information of the user is expressed as the first M dimensional vector Form；Wherein, M is positive integer, and every dimensional vector in the first M dimensional vector corresponding one for reporting the position of the user to believe The value of the application program of breath, every dimensional vector in the first M dimensional vector is the location information reported according to corresponding application program The value of the second location information of the determining user；

(a13) if the value of N and the value of M are unequal, according to preset vector conversion regime, the first M dimensional vector is converted For the second N-dimensional degree vector, the distance between the first N-dimensional vector and the second N-dimensional vector are calculated, according to this distance above-mentioned multiple The corresponding similar users of target terminal user are determined in user.

Specifically, the first location information is expressed as to the form of the first N-dimensional vector first.According to previously mentioned it is found that every A target terminal user may be scanned by multiple awareness apparatus and be arrived, therefore each target terminal user can correspond to multiple first Location information, the letter of the signal of communication for the target terminal user that the corresponding awareness apparatus of each first location information scans Number sequence of intensity, therefore here when constructing the first N-dimensional vector, the corresponding awareness apparatus of every dimensional vector can be set, accordingly Ground, the value of N can be equal to the quantity of awareness apparatus in default geographic area.

By taking target terminal user A as an example, target terminal user A is arrived by 5 awareness apparatus scannings, is set according to this 5 perception Standby scanning result can determine that corresponding five the first dwell times of target terminal user A are respectively as follows: 3 times, 2 times, 4 times, 1 It is secondary, 4 times, determine that corresponding five the first stay times of target terminal user A are respectively as follows: 2h, 2.5h, 0.5h, 2.5h, 0.5h. Then establish corresponding first N-dimensional vector of target terminal user A can for A=[3,2,4, Isosorbide-5-Nitrae], or for A=[2,2.5,0.5, It 2.5,0.5], or is A=[3,2,4, Isosorbide-5-Nitrae, 2,2.5,0.5,2.5,0.5].In the example, N=5.

Then, the second location information is expressed as to the form of the first M dimensional vector.According to previously mentioned it is found that each user One or more second location informations, the position letter that the corresponding application program of each second location information reports can be corresponded to Breath.Therefore here when constructing the first M dimensional vector, the corresponding application program of every dimensional vector can be set.

By taking user B as an example, 4 application programs, can according to these location informations to the location information of server report of user B To determine that corresponding four the second dwell times of user B are respectively as follows: 3 times, 2 times, 4 times, 1 time, determine that user B is four corresponding Two stay times are respectively as follows: 2h, 2.5h, 0.5h, 2.5h.Then establish the corresponding first M dimensional vector of user B can for B=[3,2, 4,1,2.5], or be B=[2,2.5,0.5,2.5,1.875], or for B=[3,2,4,1,2.5,2,2.5,0.5,2.5, 1.875].In the example, four dimensional vectors are obtained since the second location information according to user B is merely able to building, compared to front mesh First N-dimensional vector of mark user terminal A lacks a dimension, it is therefore desirable to execute step (a13) and carry out vector conversion.

In step (a13), if the value of N and the value of M are unequal, according to preset vector conversion regime, by the first M tie up to Amount is converted into the second N-dimensional degree vector.Specifically, if after the corresponding application program of every dimensional vector is set, construct to The dimension M of amount is less than N, then can be gathered together enough N-dimensional data by taking the modes such as mean value, median.For example, passing through the side being averaged Formula is by above-mentioned four-dimensional vector extensions at five dimensional vectors.

Finally, calculating the distance between the first N-dimensional vector and the second N-dimensional vector, according to this distance in multiple users really The corresponding similar users of the user terminal that sets the goal.For example, the shortest S user of selected distance uses as target in multiple users The corresponding similar users of family terminal.Wherein, S can be 3 or any other numerical value.First N-dimensional vector and the second N-dimensional vector it Between distance can be cosine distance, pearson distance, Euclidean distance etc..For convenient for the first N-dimensional vector of building and the 2nd N Dimensional vector can be to the first stay time, the second stay time, the before constructing the first N-dimensional vector and the second N-dimensional vector One dwell times, the second dwell times value be normalized.

In above-mentioned movement (a2), according to the corresponding user tag of similar users, the corresponding target of target terminal user is determined User tag, specifically:

(a21) the corresponding user tag of similar users is counted, to determine the corresponding each user's mark of similar users The frequency of occurrence of label and each corresponding user tag；

(a22) according to the frequency of occurrence of each corresponding user tag, target is chosen in each corresponding user tag The corresponding target user's label of user terminal.

In the present embodiment, can be saved in the second database above-mentioned each user user identifier and corresponding user Label, user tag can be determined by behavioral data on the corresponding line of the user, for example be purchased according on the corresponding line of the user Object behavior determines the label of the user, and the user identifier of the user and user tag are stored in the second database.It is above-mentioned It acts in (a21), server obtains the corresponding user tag of similar users from the second database, and corresponding to similar users User tag is counted, to determine the appearance of the corresponding each user tag of similar users and each corresponding user tag Number.

It, can be according to the frequency of occurrence of each corresponding user tag, in each corresponding user in above-mentioned movement (a22) The most preceding K labels of frequency of occurrence is chosen in label as the corresponding target user's label of target terminal user.K is positive whole Number.

For example, similar users include user 1 and user 2, the corresponding user tag of user 1 includes A11, A12 and A13, is used The corresponding user tag in family 2 includes A11, A22 and A13, is counted to user 1 and the corresponding user tag of user 2, determining It include A11, A12, A13 and A22, the frequency of occurrence of each corresponding user tag to the corresponding each user tag of similar users Respectively 2 times, 1 time, 2 times and 1 time.In turn, most the first two user tag A11, A13 of frequency of occurrence is chosen to use as target The corresponding target user's label of family terminal.

As it can be seen that can determine the corresponding similar users of target terminal user through this embodiment, and according to similar users pair The user tag answered, it is accurate to determine the corresponding target user's label of target terminal user, to improve the accurate journey of data-pushing Degree.

In the present embodiment, it is contemplated that when awareness apparatus uploads the signal strength sequence of target terminal user to server, if The MAC Address for uploading target terminal user simultaneously distinguishes each target terminal user by the MAC Address of target terminal user, Then there is the risk of the MAC Address of leakage target terminal user, therefore in the present embodiment, awareness apparatus can be to target terminal user Terminal iidentification encrypted, obtain terminal feature data, terminal feature data be uploaded to server, in order to server area Divide each target terminal user.Wherein, terminal iidentification can be MAC Address.

Correspondingly, the corresponding terminal feature data of target terminal user that the available awareness apparatus of server uploads, eventually End characteristic is the data encrypted to the terminal iidentification of target terminal user, and server can also establish terminal spy The corresponding relationship between data and the first location information is levied, and terminal feature data and first are saved according to the corresponding relationship and are stopped Information.

Specifically, awareness apparatus is strong by the corresponding signal of terminal feature data and target terminal user of target terminal user Degree series carrying is uploaded to server in same part data message, then server can correspond to the end for saving target terminal user Characteristic and signal strength sequence are held, and determines that the first stop is believed according to the corresponding signal strength sequence of target terminal user Breath, corresponding terminal feature data, signal strength sequence and the first location information for saving target terminal user.

As it can be seen that, by uploading terminal feature data to distinguish each target terminal user, can reach and keep away in the present embodiment Exempt from the effect of leakage privacy of user.

In a kind of specific embodiment, default geographic area includes that ad data launches region, the method in the present embodiment It can be with: according to the corresponding target user's label of target terminal user, launching the advertisement display device at region to ad data Advertisement data.In the present embodiment, target terminal user is the user terminal launched in region positioned at ad data, according to mesh The corresponding target user's label of user terminal is marked, launches the advertisement display device advertisement data at region to ad data, It can achieve the effect that improve data-pushing precision according to the accurate advertisement data of user tag.

Fig. 4 is the flow diagram that the user tag that provides of another embodiment of the application determines method, which can be by Awareness apparatus executes, as shown in figure 4, the process includes:

Step S402 is scanned the signal of communication of the target terminal user stopped at default geographic area, obtains Signal strength sequence；

Signal strength sequence is uploaded to server by step S404, to be based on signal strength sequence by server, is determined The corresponding target user's label of target terminal user.

In the present embodiment, the signal of communication of the target terminal user stopped at default geographic area is swept first It retouches, obtains signal strength sequence, signal strength sequence is then uploaded to server, to be based on signal strength sequence by server Column, determine the corresponding target user's label of target terminal user.It can be seen that through this embodiment, can be used based on the target scanned The signal strength sequence of the signal of communication of family terminal determines the corresponding target user's label of target terminal user, to reach quasi- Determine the effect of user tag.

Above-mentioned steps S402 is into step S404, by taking awareness apparatus is WIFI awareness apparatus as an example, WIFI awareness apparatus pair The WIFI signal of the target terminal user stopped at default geographic area is scanned, and obtains the WIFI letter of target terminal user Number signal strength sequence, and the signal strength sequence of the WIFI signal of target terminal user is uploaded to server, to pass through Server determines the corresponding target user's label of target terminal user based on the signal strength sequence.

Method in the present embodiment further include: the terminal iidentification of target terminal user is encrypted, terminal feature is obtained Terminal feature data are uploaded to server by data, in order to which server distinguishes each target terminal user.Wherein, terminal mark Knowledge can be MAC Address.

In one specific embodiment, first database and the second database are set, are stored with user in first database The location information of user identifier and user that application program in terminal reports, be stored in the second database user identifier and The user tag determined according to user for behavioral data on the line of application program.Determining the corresponding user of target terminal user When label, according to the location information of each user recorded in first database, the second location information of each user is determined, from And the user identifier of the corresponding similar users of target terminal user is determined in first database, in turn, according to similar users User identifier determines the user tag of similar users in the second database, and then determines the corresponding user of target terminal user Label.

Fig. 5 is the module composition schematic diagram for the user tag determining device that one embodiment of the application provides, as shown in figure 5, The device includes:

First obtains module 51, strong for obtaining the signal of signal of communication for the target terminal user that awareness apparatus scans Degree series；Wherein, the awareness apparatus is located at default geographic area, and the target terminal user is positioned at the default geography User terminal at region；

First determining module 52, for determining the target terminal user described pre- according to the signal strength sequence If the first location information at geographic area；

Second determining module 53, for being preset according to first location information, predetermined multiple users described The second location information and the corresponding user tag of the multiple user at geographic area, determine the target terminal user Corresponding target user's label；Wherein, second location information is according to the application journey in the user terminal of the multiple user The location information determination that sequence reports obtains.

Optionally, first determining module is specifically used for: according to the signal strength sequence, determining the target user First dwell times and/or first stay time of the terminal at the default geographic area, by first dwell times and/ Or first stay time as first location information.

Optionally, described device further includes the second acquisition module, is used for: obtaining the target that the awareness apparatus uploads The corresponding terminal feature data of user terminal；The terminal feature data are to carry out to the terminal iidentification of the target terminal user Encrypt obtained data；The corresponding relationship between the terminal feature data and first location information is established, and according to institute It states corresponding relationship and saves the terminal feature data and first location information.

Optionally, described device further includes that third obtains module, is used for: according in the user terminal of the multiple user The location information that application program reports determines the change in location information of the multiple user；For any one of user, root Determine that second dwell times and/or second of the user at the default geographic area stop according to the change in location information of the user Duration is stayed, using second dwell times and/or the second stay time as corresponding second location information of the user.

Optionally, second determining module is specifically used for: according to first location information and predetermined multiple Second location information of the user at the default geographic area determines the target terminal user pair in the multiple user The similar users answered；According to the corresponding user tag of the similar users, determine that the corresponding target of the target terminal user is used Family label.

Optionally, first location information includes the first dwell times and/or the first stay time, and described second stops Information includes the second dwell times and/or the second stay time；Second determining module also particularly useful for:

First location information is expressed as to the form of the first N-dimensional vector；Wherein, the N be positive integer, described first Every dimensional vector in N-dimensional vector corresponds to an awareness apparatus, and the value of every dimensional vector in first N-dimensional vector is equal For according to the value for the first location information that the signal strength sequence that the corresponding awareness apparatus scans determines；

For each user in the multiple user, second location information of the user is expressed as the first M dimension The form of vector；Wherein, the M is positive integer, and every dimensional vector in the first M dimensional vector corresponding one for reporting this The value of the application program of the location information of user, every dimensional vector in the first M dimensional vector is, and described is answered according to corresponding The value of the second location information for the user that the location information reported with program determines；

If the value of the N and the value of the M are unequal, according to preset vector conversion regime, by the first M tie up to Amount is converted into the second N-dimensional degree vector, the distance between first N-dimensional vector and second N-dimensional vector is calculated, according to described Distance determines the corresponding similar users of the target terminal user in the multiple user.

Optionally, second determining module also particularly useful for: unite to the corresponding user tag of the similar users Meter, with the corresponding each user tag of the determination similar users and the frequency of occurrence of each corresponding user tag； According to the frequency of occurrence of each corresponding user tag, the target is chosen in each corresponding user tag and is used The corresponding target user's label of family terminal.

Optionally, the default geographic area includes that ad data launches region；Described device further includes data-pushing mould Block is used for: according to the corresponding target user's label of the target terminal user, Xiang Suoshu ad data launches the advertisement at region Presentation device advertisement data.

User tag determining device in the embodiment of the present application can be realized user tag above-mentioned and determine embodiment of the method Each process, and reach identical effect and function, be not repeated herein.

Fig. 6 is the module composition schematic diagram for the user tag determining device that another embodiment of the application provides, such as Fig. 6 institute Show, which includes:

Scan module 61 is swept for the signal of communication to the target terminal user stopped at default geographic area It retouches, obtains signal strength sequence；

Uploading module 62, for the signal strength sequence to be uploaded to server, to be based on institute by the server Signal strength sequence is stated, determines the corresponding target user's label of the target terminal user.

Optionally, which further includes encrypting module, is used for: being added to the terminal iidentification of the target terminal user It is close, obtain terminal feature data；The terminal feature data are uploaded to the server, in order to which the server is distinguished respectively A target terminal user.

Further the embodiment of the present application also provides a kind of user tags to determine equipment, and Fig. 7 is one embodiment of the application The user tag of offer determines the structural schematic diagram of equipment, as shown in fig. 7, user tag determine equipment can because configuration or performance not With and generate bigger difference, may include one or more processor 901 and memory 902, in memory 902 One or more storage application programs or data are can store.Wherein, memory 902 can be of short duration storage or lasting Storage.The application program for being stored in memory 902 may include one or more modules (diagram is not shown), each module It may include the series of computation machine executable instruction determined to user tag in equipment.Further, processor 901 can be with It is set as communicating with memory 902, determines that the series of computation machine executed in memory 902 in equipment is executable in user tag Instruction.User tag determines that equipment can also include one or more power supplys 903, one or more are wired or wireless Network interface 904, one or more input/output interfaces 905, one or more keyboards 906 etc..

In a specific embodiment, user tag determine equipment include memory and one or more Program, perhaps more than one program is stored in memory and one or more than one program may include for one of them One or more modules, and each module may include determining that the series of computation machine in equipment is executable to user tag Instruction, and be configured to execute this or more than one program by one or more than one processor to include for carrying out Following computer executable instructions:

Optionally, computer executable instructions when executed, according to the signal strength sequence, determine that the target is used First location information of the family terminal at the default geographic area, comprising: according to the signal strength sequence, determine the mesh First dwell times and/or first stay time of the user terminal at the default geographic area are marked, described first is stopped Number and/or the first stay time are as first location information.

Optionally, computer executable instructions when executed, the method also includes: obtain the awareness apparatus and upload The corresponding terminal feature data of the target terminal user；The terminal feature data are the end to the target terminal user The data that end mark is encrypted；Establish the corresponding pass between the terminal feature data and first location information System, and the terminal feature data and first location information are saved according to the corresponding relationship.

Optionally, computer executable instructions when executed, the method also includes: according to the use of the multiple user The location information that application program in the terminal of family reports determines the change in location information of the multiple user；For any one The user determines second dwell times of the user at the default geographic area according to the change in location information of the user And/or second stay time, using second dwell times and/or the second stay time as the user corresponding described second Location information.

Optionally, computer executable instructions when executed, according to first location information, predetermined multiple Second location information and the multiple user corresponding user tag of the user at the default geographic area, determine institute State the corresponding target user's label of target terminal user, comprising: according to first location information and predetermined multiple use Second location information of the family at the default geographic area determines that the target terminal user is corresponding in the multiple user Similar users；According to the corresponding user tag of the similar users, the corresponding target user of the target terminal user is determined Label.

Optionally, computer executable instructions when executed, first location information include the first dwell times and/ Or first stay time, second location information include the second dwell times and/or the second stay time；According to described first The second location information of location information and predetermined multiple users at the default geographic area, in the multiple user The corresponding similar users of the middle determination target terminal user, comprising:

Optionally, computer executable instructions when executed, according to the corresponding user tag of the similar users, determine The corresponding target user's label of the target terminal user, comprising: the corresponding user tag of the similar users is counted, With the corresponding each user tag of the determination similar users and the frequency of occurrence of each corresponding user tag；According to It is whole to choose the target user in each corresponding user tag for the frequency of occurrence of each corresponding user tag Hold corresponding target user's label.

Optionally, when executed, the default geographic area includes that ad data launches area to computer executable instructions Domain；The method also includes: according to the corresponding target user's label of the target terminal user, Xiang Suoshu ad data launches area Advertisement display device advertisement data at domain.

User tag in the embodiment of the present application determines that equipment can be realized user tag above-mentioned and determine embodiment of the method Each process, and reach identical effect and function, be not repeated herein.

In another specific embodiment, user tag determine equipment include memory and one or one with On program, perhaps more than one program is stored in memory and one or more than one program can wrap for one of them One or more modules are included, and each module may include determining that the series of computation machine in equipment can be held to user tag Row instruction, and be configured to be executed this by one or more than one processor or more than one program include for into The following computer executable instructions of row:

Optionally, computer executable instructions are when executed, further includes: to the terminal iidentification of the target terminal user It is encrypted, obtains terminal feature data；The terminal feature data are uploaded to the server, in order to the server Distinguish each target terminal user.

Further, the embodiment of the present application also provides a kind of storage medium, for storing computer executable instructions, one In kind specific embodiment, which can be USB flash disk, CD, hard disk etc., and the computer of storage medium storage is executable Instruction is able to achieve following below scheme when being executed by processor:

Optionally, the computer executable instructions of storage medium storage are when being executed by processor, according to the signal Sequence of intensity determines first location information of the target terminal user at the default geographic area, comprising: according to described Signal strength sequence determines first dwell times and/or first of the target terminal user at the default geographic area Stay time, using first dwell times and/or the first stay time as first location information.

Optionally, the computer executable instructions of storage medium storage when being executed by processor, also wrap by the method It includes: obtaining the corresponding terminal feature data of the target terminal user that the awareness apparatus uploads；The terminal feature data The data encrypted for the terminal iidentification to the target terminal user；Establish the terminal feature data and described Corresponding relationship between one location information, and the terminal feature data and described first are saved according to the corresponding relationship and are stopped Information.

Optionally, the computer executable instructions of storage medium storage when being executed by processor, also wrap by the method Include: the location information reported according to the application program in the user terminal of the multiple user determines the position of the multiple user Set change information；For any one of user, determine the user described default according to the change in location information of the user The second dwell times and/or the second stay time at geographic area, by second dwell times and/or the second stay time As corresponding second location information of the user.

Optionally, the computer executable instructions of storage medium storage are when being executed by processor, according to described first The second location information and the multiple use of location information, predetermined multiple users at the default geographic area The corresponding user tag in family determines the corresponding target user's label of the target terminal user, comprising: stops according to described first The second location information of information and predetermined multiple users at the default geographic area, in the multiple user really Determine the corresponding similar users of the target terminal user；According to the corresponding user tag of the similar users, the target is determined The corresponding target user's label of user terminal.

Optionally, when being executed by processor, described first stops the computer executable instructions of storage medium storage Information includes the first dwell times and/or the first stay time, and second location information includes the second dwell times and/or the Two stay times；According to first location information and predetermined multiple users at the default geographic area second Location information determines the corresponding similar users of the target terminal user in the multiple user, comprising:

Optionally, the computer executable instructions of storage medium storage are when being executed by processor, according to described similar The corresponding user tag of user determines the corresponding target user's label of the target terminal user, comprising: to the similar users Corresponding user tag is counted, with the corresponding each user tag of the determination similar users and each corresponding described The frequency of occurrence of user tag；According to the frequency of occurrence of each corresponding user tag, in each corresponding user The corresponding target user's label of the target terminal user is chosen in label.

Optionally, the computer executable instructions of storage medium storage are when being executed by processor, the default geography Region includes that ad data launches region；The method also includes: according to the target terminal user, corresponding target user is marked Label, Xiang Suoshu ad data launch the advertisement display device advertisement data at region.

Storage medium in the embodiment of the present application can be realized each mistake that user tag above-mentioned determines embodiment of the method Journey, and reach identical effect and function, it is not repeated herein.

In another specific embodiment, which can be USB flash disk, CD, hard disk etc., storage medium storage Computer executable instructions when being executed by processor, be able to achieve following below scheme:

Optionally, the computer executable instructions of storage medium storage are when being executed by processor, further includes: to described The terminal iidentification of target terminal user is encrypted, and terminal feature data are obtained；The terminal feature data are uploaded to described Server, in order to which the server distinguishes each target terminal user.

In the 1990s, the improvement of a technology can be distinguished clearly be on hardware improvement (for example, Improvement to circuit structures such as diode, transistor, switches) or software on improvement (improvement for method flow).So And with the development of technology, the improvement of current many method flows can be considered as directly improving for hardware circuit. Designer nearly all obtains corresponding hardware circuit by the way that improved method flow to be programmed into hardware circuit.Cause This, it cannot be said that the improvement of a method flow cannot be realized with hardware entities module.For example, programmable logic device (Programmable Logic Device, PLD) (such as field programmable gate array (Field Programmable Gate Array, FPGA)) it is exactly such a integrated circuit, logic function determines device programming by user.By designer Voluntarily programming comes a digital display circuit " integrated " on a piece of PLD, designs and makes without asking chip maker Dedicated IC chip.Moreover, nowadays, substitution manually makes IC chip, this programming is also used instead mostly " is patrolled Volume compiler (logic compiler) " software realizes that software compiler used is similar when it writes with program development, And the source code before compiling also write by handy specific programming language, this is referred to as hardware description language (Hardware Description Language, HDL), and HDL is also not only a kind of, but there are many kind, such as ABEL (Advanced Boolean Expression Language)、AHDL(Altera Hardware Description Language)、Confluence、CUPL(Cornell University Programming Language)、HDCal、JHDL (Java Hardware Description Language)、Lava、Lola、MyHDL、PALASM、RHDL(Ruby Hardware Description Language) etc., VHDL (Very-High-Speed is most generally used at present Integrated Circuit Hardware Description Language) and Verilog.Those skilled in the art also answer This understands, it is only necessary to method flow slightly programming in logic and is programmed into integrated circuit with above-mentioned several hardware description languages, The hardware circuit for realizing the logical method process can be readily available.

Controller can be implemented in any suitable manner, for example, controller can take such as microprocessor or processing The computer for the computer readable program code (such as software or firmware) that device and storage can be executed by (micro-) processor can Read medium, logic gate, switch, specific integrated circuit (Application Specific Integrated Circuit, ASIC), the form of programmable logic controller (PLC) and insertion microcontroller, the example of controller includes but is not limited to following microcontroller Device: ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20 and Silicone Labs C8051F320 are deposited Memory controller is also implemented as a part of the control logic of memory.It is also known in the art that in addition to Pure computer readable program code mode is realized other than controller, can be made completely by the way that method and step is carried out programming in logic Controller is obtained to come in fact in the form of logic gate, switch, specific integrated circuit, programmable logic controller (PLC) and insertion microcontroller etc. Existing identical function.Therefore this controller is considered a kind of hardware component, and to including for realizing various in it The device of function can also be considered as the structure in hardware component.Or even, it can will be regarded for realizing the device of various functions For either the software module of implementation method can be the structure in hardware component again.

System, device, module or the unit that above-described embodiment illustrates can specifically realize by computer chip or entity, Or it is realized by the product with certain function.It is a kind of typically to realize that equipment is computer.Specifically, computer for example may be used Think personal computer, laptop computer, cellular phone, camera phone, smart phone, personal digital assistant, media play It is any in device, navigation equipment, electronic mail equipment, game console, tablet computer, wearable device or these equipment The combination of equipment.

For convenience of description, it is divided into various units when description apparatus above with function to describe respectively.Certainly, implementing this The function of each unit can be realized in the same or multiple software and or hardware when application.

It should be understood by those skilled in the art that, embodiments herein can provide as method, system or computer program Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the application Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the application, which can be used in one or more, The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces The form of product.

The application is referring to method, the process of equipment (system) and computer program product according to the embodiment of the present application Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.

These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates, Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or The function of being specified in multiple boxes.

These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one The step of function of being specified in a box or multiple boxes.

In a typical configuration, calculating equipment includes one or more processors (CPU), input/output interface, net Network interface and memory.

Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/or The forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable medium Example.

Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data. The example of the storage medium of computer includes, but are not limited to phase change memory (PRAM), static random access memory (SRAM), moves State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable Programmable read only memory (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM), Digital versatile disc (DVD) or other optical storage, magnetic cassettes, tape magnetic disk storage or other magnetic storage devices Or any other non-transmission medium, can be used for storage can be accessed by a computing device information.As defined in this article, it calculates Machine readable medium does not include temporary computer readable media (transitory media), such as the data-signal and carrier wave of modulation.

It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability It include so that the process, method, commodity or the equipment that include a series of elements not only include those elements, but also to wrap Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including described want There is also other identical elements in the process, method of element, commodity or equipment.

It will be understood by those skilled in the art that embodiments herein can provide as method, system or computer program product. Therefore, complete hardware embodiment, complete software embodiment or embodiment combining software and hardware aspects can be used in the application Form.It is deposited moreover, the application can be used to can be used in the computer that one or more wherein includes computer usable program code The shape for the computer program product implemented on storage media (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) Formula.

The application can describe in the general context of computer-executable instructions executed by a computer, such as program Module.Generally, program module includes routines performing specific tasks or implementing specific abstract data types, programs, objects, group Part, data structure etc..The application can also be practiced in a distributed computing environment, in these distributed computing environments, by Task is executed by the connected remote processing devices of communication network.In a distributed computing environment, program module can be with In the local and remote computer storage media including storage equipment.

All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for system reality For applying example, since it is substantially similar to the method embodiment, so being described relatively simple, related place is referring to embodiment of the method Part explanation.

The above description is only an example of the present application, is not intended to limit this application.For those skilled in the art For, various changes and changes are possible in this application.All any modifications made within the spirit and principles of the present application are equal Replacement, improvement etc., should be included within the scope of the claims of this application.

Claims

1. a kind of user tag determines method, comprising:

Obtain the signal strength sequence of the signal of communication for the target terminal user that awareness apparatus scans；Wherein, the perception is set Standby to be located at default geographic area, the target terminal user is the user terminal at the default geographic area；

According to the signal strength sequence, first stop letter of the target terminal user at the default geographic area is determined Breath；

According to the second stop letter of first location information, predetermined multiple users at the default geographic area Breath and the corresponding user tag of the multiple user, determine the corresponding target user's label of the target terminal user；Its In, second location information is according to the location information that the application program in the user terminal of the multiple user reports determining It arrives.

2. according to the method described in claim 1, determining the target terminal user described according to the signal strength sequence The first location information at default geographic area, comprising:

According to the signal strength sequence, first stop time of the target terminal user at the default geographic area is determined Several and/or the first stay time, using first dwell times and/or the first stay time as first location information.

3. according to the method described in claim 1, the method also includes:

Obtain the corresponding terminal feature data of the target terminal user that the awareness apparatus uploads；The terminal feature data The data encrypted for the terminal iidentification to the target terminal user；

The corresponding relationship between the terminal feature data and first location information is established, and is protected according to the corresponding relationship Deposit the terminal feature data and first location information.

4. according to the method described in claim 1, the method also includes:

According to the location information that the application program in the user terminal of the multiple user reports, the position of the multiple user is determined Set change information；

For any one of user, determine the user in the default geographic area according to the change in location information of the user Second dwell times and/or the second stay time at place, using second dwell times and/or the second stay time as the use Corresponding second location information in family.

5. method according to any one of claims 1 to 4, according to first location information, predetermined multiple use Second location information and the multiple user corresponding user tag of the family at the default geographic area, determine described in The corresponding target user's label of target terminal user, comprising:

According to the second stop letter of first location information and predetermined multiple users at the default geographic area Breath determines the corresponding similar users of the target terminal user in the multiple user；

According to the corresponding user tag of the similar users, the corresponding target user's label of the target terminal user is determined.

6. according to the method described in claim 5, when first location information includes the first dwell times and/or the first stop Long, second location information includes the second dwell times and/or the second stay time；According to first location information and in advance Second location information of the multiple users first determined at the default geographic area, determines the mesh in the multiple user Mark the corresponding similar users of user terminal, comprising:

First location information is expressed as to the form of the first N-dimensional vector；Wherein, the N is positive integer, first N-dimensional Every dimensional vector in vector corresponds to an awareness apparatus, and the value of every dimensional vector in first N-dimensional vector is root According to the value for the first location information that the signal strength sequence that the corresponding awareness apparatus scans determines；

For each user in the multiple user, second location information of the user is expressed as the first M dimensional vector Form；Wherein, the M is positive integer, and every dimensional vector in the first M dimensional vector corresponding one for reporting the user Location information application program, the value of every dimensional vector in the first M dimensional vector is, and described applies journey according to corresponding The value of the second location information for the user that the location information that sequence reports determines；

If the value of the N and the value of the M are unequal, according to preset vector conversion regime, the first M dimensional vector is turned The second N-dimensional degree vector is turned to, the distance between first N-dimensional vector and second N-dimensional vector are calculated, according to the distance The corresponding similar users of the target terminal user are determined in the multiple user.

7. according to the method described in claim 5, determining the target user according to the corresponding user tag of the similar users The corresponding target user's label of terminal, comprising:

The corresponding user tag of the similar users is counted, with the corresponding each user tag of the determination similar users And the frequency of occurrence of each corresponding user tag；

According to the frequency of occurrence of each corresponding user tag, the mesh is chosen in each corresponding user tag Mark the corresponding target user's label of user terminal.

8. method according to any one of claims 1 to 4, the default geographic area includes that ad data launches region； The method also includes:

According to the corresponding target user's label of the target terminal user, Xiang Suoshu ad data launches the advertising display at region Equipment advertisement data.

9. a kind of user tag determines method, comprising:

The signal of communication of the target terminal user stopped at default geographic area is scanned, signal strength sequence is obtained；

The signal strength sequence is uploaded to server, to be based on the signal strength sequence by the server, is determined The corresponding target user's label of the target terminal user.

10. according to the method described in claim 9, further include:

The terminal iidentification of the target terminal user is encrypted, terminal feature data are obtained；

The terminal feature data are uploaded to the server, in order to which the server distinguishes each target user's end End.

11. a kind of user tag determining device, comprising:

First obtains module, the signal strength sequence of the signal of communication for obtaining the target terminal user that awareness apparatus scans Column；Wherein, the awareness apparatus is located at default geographic area, and the target terminal user is positioned at the default geographic area The user terminal at place；

First determining module, for determining the target terminal user in the default geography according to the signal strength sequence The first location information at region；

Second determining module is used for according to first location information, predetermined multiple users in the default geographic region The second location information and the corresponding user tag of the multiple user at domain, determine that the target terminal user is corresponding Target user's label；Wherein, second location information is reported according to the application program in the user terminal of the multiple user Location information determination obtain.

12. device according to claim 11, first determining module is specifically used for:

13. device according to claim 11, described device further includes the second acquisition module, is used for:

14. device according to claim 11, described device further includes that third obtains module, is used for:

15. 1 to 14 described in any item devices according to claim 1, second determining module is specifically used for:

16. device according to claim 15, first location information includes that the first dwell times and/or first stop Duration, second location information include the second dwell times and/or the second stay time；Second determining module is also specific For:

17. device according to claim 15, second determining module also particularly useful for:

18. 1 to 14 described in any item devices according to claim 1, the default geographic area includes that ad data launches area Domain；Described device further includes data-pushing module, is used for:

19. a kind of user tag determining device, comprising:

Scan module is scanned for the signal of communication to the target terminal user stopped at default geographic area, obtains Signal strength sequence；

Uploading module, for the signal strength sequence to be uploaded to server, to be based on the signal by the server Sequence of intensity determines the corresponding target user's label of the target terminal user.

20. device according to claim 19 further includes encrypting module, is used for:

21. a kind of user tag determines equipment, comprising: processor；And it is arranged to depositing for storage computer executable instructions Reservoir, the computer executable instructions realize the processor described in 1 to 8 any one of the claims Method the step of, or the step of realizing the described in any item methods of the claims 9 to 10.

22. a kind of storage medium, for storing computer executable instructions, the computer executable instructions are real when executed The step of existing 1 to 8 described in any item methods of the claims, or realize described in 9 to 10 any one of the claims Method the step of.