CN108171551A - Information-pushing method, device, computer equipment, program product and storage medium - Google Patents
Information-pushing method, device, computer equipment, program product and storage medium Download PDFInfo
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- CN108171551A CN108171551A CN201810010049.3A CN201810010049A CN108171551A CN 108171551 A CN108171551 A CN 108171551A CN 201810010049 A CN201810010049 A CN 201810010049A CN 108171551 A CN108171551 A CN 108171551A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The present invention proposes a kind of information-pushing method, device, computer equipment, program product and storage medium, wherein, method includes：All terminal devices being in investigative range are detected by built-in detecting module, obtain the detectable signal of each terminal device；Wherein, the detectable signal includes the identification information of the terminal device；According to the signal strength of the detectable signal, at least one target terminal equipment is determined from all terminal devices；The identification information of the target terminal equipment is sent to Information Push Server；At least one target push information that described information push server returns is received to be shown.In the present embodiment, it can like pushing corresponding information according to audient so that the push of information is more accurate, improves the pushing efficiency of information, can realize the value maximization of information display screen, solves the problems, such as the pushing efficiency of advertisement in the prior art and reduces.
Description
Technical field
The present invention relates to technical field of information processing more particularly to a kind of information-pushing method, device, computer equipment,
Program product and storage medium.
Background technology
At present, Information Push Server is according to set dispensing plan, to open air by way of USB flash disk or internet
Advertising electronic screen launches advertisement.During existing advertisement is launched, the ad content of dispensing is fixed in specific time, with advertisement
Audient relevance it is poor so that the pushing efficiency of advertisement is relatively low.
Invention content
The present invention is directed to solve at least some of the technical problems in related technologies.
For this purpose, first purpose of the present invention is to propose a kind of information-pushing method, liked with realizing according to audient
Push corresponding information or advertisement so that the push of advertisement is more accurate, improves the pushing efficiency of advertisement, can realize advertisement
The value maximization of electrical screen, solving the problems, such as the pushing efficiency of advertisement in the prior art reduces.
Second object of the present invention is to propose another information-pushing method.
Third object of the present invention is to propose a kind of information push-delivery apparatus.
Fourth object of the present invention is to propose another information push-delivery apparatus.
The 5th purpose of the present invention is to propose a kind of computer equipment.
The 6th purpose of the present invention is to propose a kind of non-transitorycomputer readable storage medium.
The 7th purpose of the present invention is to propose a kind of computer program product.
In order to achieve the above object, first aspect present invention embodiment proposes a kind of information-pushing method, including：
All terminal devices being in investigative range are detected by built-in detecting module, obtain each terminal
The detectable signal of equipment；Wherein, the detectable signal includes the identification information of the terminal device；
According to the signal strength of the detectable signal, determine that at least one target terminal is set from all terminal devices
It is standby；
The identification information of the target terminal equipment is sent to Information Push Server；
The target push information that described information push server returns is received to be shown.
The information-pushing method of the embodiment of the present invention, by setting a detecting module on information presentation device, to visit
The terminal device around information presentation device is surveyed, and from all terminal devices detected on selected part terminal device
Offer Information Push Server so that Information Push Server is drawn a portrait according to the corresponding user of terminal device, is determined under needs
The pushed information of hair feeds back to information presentation device and is shown.In the present embodiment, the push shown on information presentation device is believed
Breath is no longer fixed constant, and corresponding variation can be sent with the terminal device detected, enriches pushed information, and
Like more matching due to the pushed information of displaying user corresponding with terminal device so that pushed information can more attract use
Family can improve the pushing efficiency of pushed information.
In order to achieve the above object, second aspect of the present invention embodiment proposes a kind of information-pushing method, including：
Receive the identification information at least one target terminal equipment that information presentation device is sent；Wherein, described at least one
A target terminal equipment be according to the detecting module in described information presentation device to the terminal device that is in investigative range into
After row detection, determined according to the signal strength of the detectable signal detected；
According to the identification information of the target terminal equipment, the corresponding user's portrait of the target terminal equipment is obtained；
It is drawn a portrait according to the user, determines the target push information pushed to described information presentation device；
The target push information is pushed to described information presentation device.
The information-pushing method of the embodiment of the present invention, by setting a detecting module on information presentation device, to visit
The terminal device around information presentation device is surveyed, and from all terminal devices detected on selected part terminal device
Information Push Server is offered, Information Push Server is drawn a portrait according to the corresponding user of terminal device, determines to need what is issued
Pushed information feeds back to information presentation device and is shown.In the present embodiment, the pushed information shown on information presentation device is not
It is fixed constant again, corresponding variation can be sent with the terminal device that detects, enriches pushed information, and due to
The pushed information of displaying user's corresponding with terminal device likes more matching so that pushed information can more attract user, can
To improve the pushing efficiency of pushed information.
In order to achieve the above object, third aspect present invention embodiment proposes a kind of information push-delivery apparatus, including：
Detecting module for being detected to all terminal devices being in investigative range, obtains each terminal device
Detectable signal；Wherein, the detectable signal includes the identification information of the terminal device；
Determining module for the signal strength according to the detectable signal, determines at least one from all terminal devices
A target terminal equipment；
Sending module, for the identification information of the target terminal equipment to be sent to Information Push Server；
Display module, at least one target push information for receiving the return of described information push server are opened up
Show.
The information push-delivery apparatus of the embodiment of the present invention, by setting a detecting module on information presentation device, to visit
The terminal device around information presentation device is surveyed, and from all terminal devices detected on selected part terminal device
Information Push Server is offered, Information Push Server is drawn a portrait according to the corresponding user of terminal device, determines to need what is issued
Pushed information feeds back to information presentation device and is shown.In the present embodiment, the pushed information shown on information presentation device is not
It is fixed constant again, corresponding variation can be sent with the terminal device that detects, enriches pushed information, and due to
The pushed information of displaying user's corresponding with terminal device likes more matching so that pushed information can more attract user, can
To improve the pushing efficiency of pushed information.
In order to achieve the above object, fourth aspect present invention embodiment proposes another information push-delivery apparatus, including：
Receiving module, for receiving the identification information of at least one target terminal equipment of information presentation device transmission；Its
In, at least one target terminal equipment is to being in investigative range according to the detecting module in described information presentation device
Terminal device detected after, determined according to the signal strength of the detectable signal detected；
Acquisition module for the identification information according to the target terminal equipment, obtains the target terminal equipment and corresponds to
User portrait；
Determining module for drawing a portrait according to the user, determines at least one mesh pushed to described information presentation device
Mark pushed information；
Pushing module, at least one target push information to be pushed to described information presentation device.
The information push-delivery apparatus of the embodiment of the present invention, by setting a detecting module on information presentation device, to visit
The terminal device around information presentation device is surveyed, and from all terminal devices detected on selected part terminal device
Information Push Server is offered, Information Push Server is drawn a portrait according to the corresponding user of terminal device, determines to need what is issued
Pushed information feeds back to information presentation device and is shown.In the present embodiment, the pushed information shown on information presentation device is not
It is fixed constant again, corresponding variation can be sent with the terminal device that detects, enriches pushed information, and due to
The pushed information of displaying user's corresponding with terminal device likes more matching so that pushed information can more attract user, can
To improve the pushing efficiency of pushed information.
In order to achieve the above object, fifth aspect present invention embodiment proposes a kind of computer equipment, including processor and deposit
Reservoir；
Wherein, the processor by read the executable program code stored in the memory run with it is described can
The corresponding program of program code is performed, for realizing the information-pushing method or such as second as described in first aspect embodiment
Information-pushing method described in aspect embodiment.
To achieve these goals, sixth aspect present invention embodiment proposes a kind of computer program product, when described
Realized when instruction in computer program product is performed as processor information-pushing method as described in first aspect embodiment or
Information-pushing method of the person as described in second aspect embodiment.
To achieve these goals, seventh aspect present invention embodiment proposes a kind of computer-readable storage of non-transitory
Medium is stored thereon with computer program, and the information as described in first aspect embodiment is realized when which is executed by processor
Method for pushing or the information-pushing method as described in second aspect embodiment.
The additional aspect of the present invention and advantage will be set forth in part in the description, and will partly become from the following description
It obtains significantly or is recognized by the practice of the present invention.
Description of the drawings
Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments
Significantly and it is readily appreciated that, wherein：
The flow diagram of a kind of information-pushing method that Fig. 1 is provided by the embodiment of the present invention；
The terminal device and the position relationship schematic diagram of information presentation device that Fig. 2 is provided by the embodiment of the present invention；
The displaying schematic diagram for the information presentation device that Fig. 3 is provided by the embodiment of the present invention；
The flow diagram of another information-pushing method that Fig. 4 is provided by the embodiment of the present invention；
The flow diagram of another information-pushing method that Fig. 5 is provided by the embodiment of the present invention；
The flow diagram of another information-pushing method that Fig. 6 is provided by the embodiment of the present invention；
The flow diagram of another information-pushing method that Fig. 7 is provided by the embodiment of the present invention；
A kind of application schematic diagram that Fig. 8 is provided by the embodiment of the present invention；
The structure diagram of a kind of information push-delivery apparatus that Fig. 9 is provided by the embodiment of the present invention；
The structure diagram of another information push-delivery apparatus that Figure 10 is provided by the embodiment of the present invention；
The structure diagram of a kind of information transmission system that Figure 11 is provided by the embodiment of the present invention；
A kind of computer equipment that Figure 12 is provided by the embodiment of the present invention.
Specific embodiment
The embodiment of the present invention is described below in detail, the example of the embodiment is shown in the drawings, wherein from beginning to end
Same or similar label represents same or similar element or the element with same or like function.Below with reference to attached
The embodiment of figure description is exemplary, it is intended to for explaining the present invention, and is not considered as limiting the invention.
Below with reference to the accompanying drawings describe the information-pushing method of the embodiment of the present invention, device, computer equipment, program product and
Storage medium.
The flow diagram of a kind of information-pushing method that Fig. 1 is provided by the embodiment of the present invention.
As shown in Figure 1, this method includes the following steps：
Step 101, all terminal devices being in investigative range are detected by built-in detecting module, obtained
The detectable signal of each terminal device；Wherein, the detectable signal includes the identification information of terminal device.
The executive agent of information-pushing method provided in the present embodiment be information presentation device, the information presentation device
Can be advertising electronic screen, which can be that light emitting diode (Light Emitting Diode, abbreviation LED) is aobvious
Display screen.The advertising electronic screen can be located at interior, can also be located outside.For example, the film in certain cinema plays display screen
An advertising electronic screen is can also be used as, advertisement dispensing is carried out before film is played.For another example it can be set on large-scale square
There are one electrical screens, can launch advertisement by the electrical screen.
The terminal device for being in periphery is detected in order to realize, detection mould is provided in information presentation device
Block, by detecting module come detecting terminal equipment.For example, the detecting module can be WiFi probes or bluetooth probe, it is infrared
Probe etc..
It is explained by WiFi probes of detecting module, the terminal device that user is held can automatically search for surrounding
WiFi equipment, when user's hand-held terminal device is moved in the investigative range of WiFi probes, in the information presentation device
WiFi probes, it is possible to detection gets the detectable signal of terminal device, wherein, terminal device can be carried in detectable signal
Identification information.The identification information can be the physical address (Media Access Control, abbreviation MAC) of terminal device, lead to
Crossing the MAC can be with the unique mark terminal device.In the present embodiment, terminal device can be that mobile phone, the pad of user etc. are portable
Mobile equipment.
Step 102, according to the signal strength of detectable signal, at least one target terminal is determined from all terminal devices
Equipment.
Information presentation device is often arranged on the larger place of flow of the people, with to more user's pushed informations or extensively
It accuses.Therefore, in the investigative range of information presentation device, often there are multiple terminal devices.In the present embodiment, each terminal
Equipment is in investigative range on different location, and the signal of detectable signal that the WiFi probes in information presentation device detect is strong
Degree also can be different.As shown in Fig. 2, C is information presentation device, A and B are two terminal devices, and A terminal devices range information is shown
The distance of equipment is near, and the distance of B terminal device range information presentation devices is relatively far away from, therefore, in information presentation device
The signal strength of the A terminal devices of WiFi probes detection is greater than the signal strength of B terminal devices.
As a kind of possible realization method, after the detectable signal of multiple terminal devices is detected, according to detectable signal
Signal strength, terminal device is ranked up, can be according to the ranking results, therefrom selected part terminal device is as target
Terminal device.Herein it should be noted that the number of target terminal equipment may be one.
As alternatively possible realization method, after the detectable signal of multiple terminal devices is detected, according to the spy
The variation of the signal strength of signal is surveyed, identifies the current state of each terminal device.Under normal circumstances, if signal strength is from small
Become larger, can represent that terminal device is moving closer to information presentation device, illustrate that the corresponding user of terminal device may be to wide
It accuses interested, is stopping viewing advertisement.And if signal strength from becoming smaller greatly, can represent terminal device far from information
Presentation device illustrates the corresponding user of terminal device to advertisement and loses interest in.And if signal strength is constant, it can represent
Terminal device is rested on some position, illustrates that the corresponding user of terminal device may watch advertisement.
In the present embodiment, in the current state for identifying terminal device to move closer to information presentation device or residing in
The time of current location exceeds preset duration, then the terminal device is determined as candidate terminal equipment.That is, to advertisement sense
The corresponding terminal device of user of interest is chosen for candidate terminal equipment.
Further, according to the signal strength of the detectable signal of candidate terminal equipment, to all candidate terminal equipment into
Row sequence, according to ranking results, selected part terminal device is as target terminal equipment from all candidate terminal equipment.
For example, the number of target terminal equipment reported can be pre-set.After sequence, opened from signal strength is most strong
Begin, choose the candidate terminal equipment of predetermined number as target terminal equipment.
It should be noted that step 102 can also be performed by Information Push Server, performed when by Information Push Server
When, detectable signal is just reported to Information Push Server by information presentation device after the detectable signal of terminal device is got,
Then Information Push Server performs step 102.
Step 103, the identification information of target terminal equipment is sent to Information Push Server.
From all terminal devices, after determining target terminal equipment, can be incited somebody to action for each target terminal equipment
Identification information, that is, MAC of target terminal equipment, is sent to information and pushes away taking device.
Further, Information Push Server, can be according to the mark after the identification information of the terminal device received
Information inquires from database and gets user's portrait.Specifically, when terminal device is mobile phone, Information Push Server can
It, can be from according to the phone number according to identification information, to match the IMEI number corresponding with the identification information i.e. phone number
In database, the corresponding user's portrait of terminal device is inquired.For example, inquire what user's portrait included according to phone number
Label is：Gender, age, income level, point of interest, recent keyword searched for etc..For example, by taking user Xiao Li as an example, it is small
The user of Lee draws a portrait：Male, 24-30 Sui, interested in automobile, high income searched for automobile related keyword in the recent period
Word.
After user's portrait is determined, it is possible to the push for calculating user under every information to be pushed of being drawn a portrait according to user
Then value determines target push information according to push value from all information to be pushed.Optionally, valency will be pushed
It is worth highest information to be pushed as target push information.Optionally, it chooses push and is worth higher several information to be pushed work
For target push information.For example, the main Audi of automotive advertising is matched with Xiao Li, more properly, it is contemplated that advertisement value highest.
Therefore the advertisement of 15s Audi has been pushed to information presentation device, has precisely touched and reached potential user.
Step 104, at least one target push information that Information Push Server returns is received to be shown.
After Information Push Server determines target push information, Information Push Server will be under information presentation device
Target push information is issued, correspondingly, information presentation device can receive at least the one of return at Information Push Server
A target push information.After target push information is received, it is possible to be shown on the display screen of information presentation device.
In practical application, after user has watched direct advertisement, it is possible to no longer pay close attention to, if persistently issued to the user
Identical advertisement may result in user and lose the interest for continuing viewing, and if for the other lasting sight of other users
It sees the interested advertisement of the user, can also may lose its reliss to other users, in order to overcome the above problem, the mesh that receives
It can be multiple to mark pushed information so that the audient face of the covering of pushed information is wider, preferably attracts user to watch advertisement.
Specifically, displaying demand parameter can be carried in target push information, after target push information is received, can therefrom other
Go out the displaying demand parameter of the target push information, then according to displaying demand parameter, target push information is shown.
As a kind of possible realization method, in advance by the display screen of information presentation device, multiple display areas are divided into,
A target push information is shown in each display area.That is, according to the number of the display area marked off come really
The number for the pushed information that sets the goal.The displaying demand parameter carried in target push information can be display area identification code, lead to
Cross the display area identification code, it may be determined that go out the corresponding display area of the target push information.For example, by information presentation device
9 display areas are divided into, as shown in figure 3, there are 9 target push informations, respectively automotive advertising, dress advertisements, food is wide
Announcement, electronics advertisement, game advertisement, finishing advertisement, wanted advertisement, household services advertisement and household electrical appliance advertisement.Each
For display area there are one encoding, the coding is corresponding with the display area identification code in target push information, is pushed away receiving target
It delivers letters breath, corresponding display area is assured that out according to display area identification code, then displaying corresponds in the display area
Target push information.
It is marked it should be noted that can push be worth highest target push information, then pushes away the target
Breath of delivering letters is shown in intermediate display area, then by remaining target push information, positioned at intermediate show area
It is shown at random in the display area on domain periphery.For example, game advertisement is worth highest target push information for push, at this point, will
Game advertisement shows that remaining advertisement can be shown at random in remaining display area at random, i.e., in intermediate display area
At random corresponding display area is determined at random out of remaining display area for remaining advertisement.
Can be that different target push informations set different displaying durations and exhibition as a kind of possible realization method
Show sequence, the displaying demand parameter carried in target push information can be displaying sequence and displaying duration.Under normal circumstances, mesh
The higher then corresponding displaying duration of push value for marking pushed information is longer, and displaying sequence is before examination.Getting target push
Information is ranked up all target push informations according to displaying sequence, then sequentially according to the displaying of target push information
Duration wheel flows away displaying.
In the present embodiment, by setting a detecting module on information presentation device, set to detect in information displaying
The terminal device of standby surrounding, and selected part terminal device is reported to Information Push Service from all terminal devices detected
Device, Information Push Server are drawn a portrait according to the corresponding user of terminal device, determine that the pushed information issued is needed to feed back to letter
Breath presentation device is shown.In the present embodiment, the pushed information that is shown on information presentation device be no longer it is fixed constant,
Corresponding variation can be sent with the terminal device that detects, enriches pushed information, and due to displaying pushed information with
The corresponding user's of terminal device likes more matching so that pushed information can more attract user, can improve pushed information
Pushing efficiency.
Fig. 4 is present embodiments provides another information-pushing method.The present embodiment is used for step 102 according to the spy
The signal strength of signal is surveyed, determines that at least one target terminal equipment gives another realization side from all terminal devices
Formula specifically includes following steps：
Step 1021, according to the situation of change of the signal strength of the detectable signal, the current of each terminal device is identified
State.
Under normal circumstances, if signal strength becomes larger from small, it can represent that terminal device is moving closer to information displaying
Equipment illustrates that the corresponding user of terminal device may be interested in advertisement, is stopping viewing advertisement.And if signal strength from
Become smaller greatly, can represent that terminal device far from information presentation device, illustrates the corresponding user of terminal device to advertisement not
It is interested.And if signal strength is constant, can represent terminal device rests on some position, illustrates that terminal device corresponds to
User may watch advertisement.
After the detectable signal of multiple terminal devices is detected, according to the variation of the signal strength of the detectable signal, know
The current state of not each terminal device.
Step 1022, if current state moves closer to information presentation device for the terminal device or resides in current
The time of position exceeds preset duration, it is determined that terminal device is candidate terminal equipment.
In the present embodiment, in the current state for identifying terminal device to move closer to information presentation device or residing in
The time of current location exceeds preset duration, then the terminal device is determined as candidate terminal equipment.That is, to advertisement sense
The corresponding terminal device of user of interest is chosen for candidate terminal equipment.
Step 1023, when the signal strength of the current detectable signal of candidate terminal equipment is maximum and remains unchanged, according to
Current signal strength calculates the minimum distance of candidate terminal equipment range information presentation device.
Since current detectable signal is maximum and remains unchanged, illustrate that candidate terminal equipment is resident in current location,
Can the minimum distance between candidate terminal equipment and information presentation device be calculated according to current signal strength at this time.
Step 1024, the candidate terminal equipment up to the present stay time in investigative range is obtained.
In the present embodiment, a timer in the detecting module of information presentation device can be set, pass through the timer
To carry out timing to the residence time of the terminal device of detection.When the current detectable signal of candidate terminal equipment signal strength most
It is big and when remaining unchanged, it is read from timer when obtaining the up to the present stop in investigative range of candidate terminal equipment
It is long.Further, after stay time is got, the minimum distance of target terminal equipment and stay time is sent to information and pushed away
Send server.
Step 1025, according to stay time and minimum distance, the sequence reference value of weighted calculation candidate terminal equipment.
Step 1026, according to sequence reference value, from all candidate terminal equipment selected part candidate terminal equipment conducts
Target terminal equipment.
After stay time and minimum distance is got, the sequence reference value of candidate terminal equipment can be gone out with weighted calculation,
Then according to sequence reference value, selected part candidate terminal equipment is set as target terminal from all candidate terminal equipment
It is standby.It is alternatively possible to the candidate terminal equipment of given threshold is selected more than as target terminal equipment.Optionally, according to sequence
The sequence of reference value from high to low is ranked up, and after sequence since first candidate terminal equipment, intercepts the time of predetermined number
Terminal device is selected as target terminal equipment.
In the present embodiment, during target terminal equipment is chosen, consider that stay time can be to avoid will be from information exhibition
Show that the terminal device that equipment nearby passes by chooses target terminal equipment, so as to be carried out to similar interfered with terminal equipment
Filter avoids the occurrence of information of the pushed information interested to interfered with terminal equipment.
Fig. 5 is another information-pushing method provided in an embodiment of the present invention.As shown in figure 5, the information-pushing method packet
Include following steps：
Step 501, the identification information at least one target terminal equipment that information presentation device is sent is received.
Wherein, the target terminal equipment is to being in investigative range according to the detecting module in described information presentation device
After interior terminal device is detected, determined according to the signal strength of the detectable signal detected.
The executive agent of the information-pushing method provided in the present embodiment is Information Push Server.Work as information presentation device
After determining target terminal equipment, the identification information of target terminal equipment can be sent to Information Push Server.Correspondingly,
Information Push Server can receive the identification information of at least one target terminal equipment at information presentation device.About letter
Breath presentation device determines the process of target terminal equipment, reference can be made in above-described embodiment related content record, it is no longer superfluous herein
It states.
Step 502, according to the identification information of target terminal equipment, the corresponding user's portrait of target terminal equipment is obtained.
Information Push Server, can be according to the identification information, from number after the identification information of the terminal device received
User's portrait is got according to inquiry in library.Specifically, when terminal device is mobile phone, Information Push Server can be according to mark
Information matches the IMEI number corresponding with the identification information i.e. phone number, can be looked into from database according to the phone number
Ask the corresponding user's portrait of terminal device.For example, inquiring the label that includes of user's portrait according to phone number and being：Property
Not, age, income level, point of interest, recent keyword searched for etc..For example, by taking user Xiao Li as an example, the user of Xiao Li draws
As being：Male, 24-30 Sui, interested in automobile, high income searched for automobile associative key in the recent period.
Step 503, it is drawn a portrait according to user, determines at least one target push information pushed to information presentation device.
After user's portrait is determined, it is possible to the push for calculating user under every information to be pushed of being drawn a portrait according to user
Then value determines target push information according to push value from all information to be pushed.Optionally, valency will be pushed
It is worth highest information to be pushed as target push information.Optionally, it chooses push and is worth higher several information to be pushed work
For target push information.
It as a kind of possible realization method, draws a portrait for each user, is drawn a portrait according to user, calculate target terminal equipment
Propelling data of the corresponding user under each information to be pushed；Wherein, the propelling data is used to characterize the push valency of user
Value.Further, according to the propelling data calculated, at least one information to be pushed is chosen from all information to be pushed and is made
For target push information.
Assuming that collected A1, A2, A3, A4 have 4 terminal devices altogether, and user's portrait of terminal device is C1, C2, C3 and
C4.Having B1, B2, B3, B4 to amount to 4 advertisers needs to launch.Analyze successively each advertiser prospective earnings F=F (A, B,
C).It is drawn a portrait according to the user of each terminal device, calculates the matching degree of user and advertiser, obtain a propelling data, it should
Propelling data is bigger, illustrates bigger to the prospective earnings of user's advertisement.It, can be with after all propelling datas are got
Propelling data is ranked up, selects up to target push information as target push information.
Optionally, according to the propelling data, at least one information to be pushed is chosen from all information to be pushed
After the target push information, further include：
According to the propelling data of target push information, the displaying demand parameter of target push information is generated；Wherein, the exhibition
Show that demand parameter for display area identification code or displaying sequence and displaying duration, is then added to target push by demand parameter
In information.For example, can be ranked up to the propelling data of target push information, the serial number of sequence is identified as display area
Code.For another example ranking results are exactly displaying sequence, and different displaying durations is set for each target push information, displaying
The displaying duration of sequence before examination is longer.
Step 504, at least one target push information is pushed to information presentation device.
After target push information is determined, target push information can be pushed to information presentation device.Further,
When carrying displaying demand parameter in target push information, information presentation device can push target according to displaying demand parameter
Information is shown.
Introduction about information presentation device displaying target push information can be found in the record in above-described embodiment mutually inside the Pass,
Details are not described herein again.
In the present embodiment, the pushed information shown on information presentation device is no longer fixed constant, and meeting is with detection
The terminal device arrived sends corresponding variation, enriches pushed information, and the pushed information due to displaying and terminal device pair
The user's answered likes more matching so that pushed information can more attract user, can improve the pushing efficiency of pushed information.
Fig. 6 is present embodiments provides another information-pushing method.In the present embodiment, according to stopping for target terminal equipment
Time and minimum distance are stayed, the user's portrait got is updated.As shown in fig. 6, the information-pushing method specifically includes
Following steps：
Step 601, while the identification information for receiving target terminal equipment, the target that information presentation device is sent is received
Minimum distance between terminal device and information presentation device and the residence time in investigative range.
In the present embodiment, while the identification information for receiving target terminal equipment, Information Push Server can also connect
Receive information presentation device send target terminal equipment and information presentation device between minimum distance and currently in investigative range
The interior residence time；Wherein, minimum distance is the signal of maximum according to target terminal equipment and the detectable signal to remain unchanged
What intensity determined.When the signal strength of the detectable signal of target terminal equipment remains unchanged, and current signal strength is maximum
During value, illustrate that target terminal equipment is stopped on current location, which is exactly the nearest position of range information presentation device.
Step 602, after user's portrait is got, addition minimum distance and residence time in user draws a portrait.
Further, get user portrait after, can by the residence time of target terminal equipment and minimum distance,
As the reference factor of assessment push value, it is added in user's portrait, is matched so as to more accurately be pushed to user
Spend high advertisement.
In the present embodiment, target terminal equipment is calculated drawing a portrait according to the user for being added to minimum distance and after the residence time
In the propelling data of each information to be pushed, distance is nearer to improve propelling data, and the residence time is longer, can also improve push
Data.
In the present embodiment, when choosing target push information, while target terminal equipment and information presentation device are considered
It is distance and residence time, more detailed to portraying for user since the label that user's portrait includes is more, so that mesh
The selection for marking pushed information is more accurate.
Fig. 7 is present embodiments provides another information-pushing method.As shown with 7, which includes following
Step：
Step 701, all terminal devices being in investigative range are detected by built-in detecting module, obtained
The detectable signal of each terminal device.
Wherein, the detectable signal includes the identification information of terminal device.
Step 702, according to the signal strength of detectable signal, at least one target terminal is determined from all terminal devices
Equipment.
Step 703, the identification information of target terminal equipment is sent to Information Push Server.
Step 704, according to the identification information of target terminal equipment, the corresponding user's portrait of target terminal equipment is obtained.
Step 705, it is drawn a portrait according to user, determines at least one target push information pushed to information presentation device.
Step 706, at least one target push information is pushed to information presentation device.
Step 707, target push information is shown.
About the introduction of step 701~step 707, reference can be made in above-described embodiment related content record, herein no longer
It repeats.
In the present embodiment, the pushed information shown on information presentation device is no longer fixed constant, and meeting is with detection
The terminal device arrived sends corresponding variation, enriches pushed information, and the pushed information due to displaying and terminal device pair
The user's answered likes more matching so that pushed information can more attract user, can improve the pushing efficiency of pushed information.
Fig. 8 is an application schematic diagram.In fig. 8, mobile phone is held with multiple users, walks close to advertising electronic screen, advertisement electricity
WiFi detections are provided on son screen, the detectable signal that each mobile phone is sent out can be detected.Advertising electronic screen is according to detectable signal
Signal strength, therefrom select at least one target mobile phones and be sent to Information Push Server, Information Push Server according to
The MAC of target mobile phones inquires MAC mapping tables, and corresponding user's portrait is obtained from database.Information Push Server is got
After user's portrait, the advertisement value of user can be calculated, then advertisement is ranked up according to advertisement value, is then determined
Targeted advertisements, are pushed to advertising electronic screen, and user can read targeted advertisements from advertising electronic screen.
Fig. 9 also proposes a kind of structure diagram of information push-delivery apparatus for the present invention.The information push-delivery apparatus is arranged on letter
It ceases on presentation device.As shown in figure 9, the information push-delivery apparatus includes：Detecting module 81, determining module 82,83 and of sending module
Display module 84.
Wherein, detecting module 81 for being detected to all terminal devices being in investigative range, obtain each whole
The detectable signal of end equipment；Wherein, the detectable signal includes the identification information of the terminal device.
Determining module 82 for the signal strength according to the detectable signal, is determined at least from all terminal devices
One target terminal equipment.
Sending module 83, for the identification information of the target terminal equipment to be sent to Information Push Server.
Display module 84, at least one target push information for receiving the return of described information push server are opened up
Show.
Further, it is determined that module 82, is specifically used for：
According to the signal strength of the detectable signal, all terminal devices are ranked up；
According to ranking results, selected part terminal device is as the target terminal equipment from all terminal devices.
Further, it is determined that module 82, is specifically used for：
According to the situation of change of the signal strength of the detectable signal, the current state of each terminal device is identified；
If the current state moves closer to information presentation device or resides in current location for the terminal device
Time exceed preset duration, it is determined that the terminal device be candidate terminal equipment；
According to the signal strength of the detectable signal, all candidate terminal equipment is ranked up；
According to ranking results, selected part terminal device is set as the target terminal from all candidate terminal equipment
It is standby.
Further, it is determined that module 82, is additionally operable to：
After determining the terminal device for candidate terminal equipment, when the current detection of the candidate terminal equipment
The signal strength of signal is maximum and when remaining unchanged, according to the current signal strength, calculate the candidate terminal equipment away from
Minimum distance from described information presentation device；
Obtain the candidate terminal equipment up to the present stay time in the investigative range；
According to the stay time and the minimum distance, the sequence reference value of candidate terminal equipment described in weighted calculation；
According to the sequence reference value, from all candidate terminal equipment selected part candidate terminal equipment as the mesh
Mark terminal device.
Further, sending module 83 are additionally operable to：
The minimum distance of the target terminal equipment and the stay time are sent to described information Push Service
Device.
Further, displaying demand parameter is carried in the target push information, then the display module, is specifically used for：
At least one target push information is received, therefrom obtains the displaying demand parameter of the target push information；
According to the displaying demand parameter, the target push information is shown.
Further, the displaying demand parameter is display area identification code；The then display module 84, is specifically used for：
According to the display area identification code, displaying of the target push information in described information presentation device is determined
Region；Wherein, the number of the display area is consistent with the number of the target push information；
The target push information is shown in corresponding display area.
Further, the displaying demand parameter is displaying sequence and displaying duration, then the display module 84, specific to use
In：
The target push information is ranked up according to displaying sequence；
Successively according to the displaying duration of the target push information, it is shown on the display presentation device.
In the present embodiment, the pushed information shown on information presentation device is no longer fixed constant, and meeting is with detection
The terminal device arrived sends corresponding variation, enriches pushed information, and the pushed information due to displaying and terminal device pair
The user's answered likes more matching so that pushed information can more attract user, can improve the pushing efficiency of pushed information.
Figure 10 is the structure diagram that the present invention also proposes another information push-delivery apparatus.The information push-delivery apparatus is arranged on
On Information Push Server.As shown in Figure 10, which includes：Receiving module 91, acquisition module 92, determining module
93 and pushing module 94.
Receiving module 91, for receiving the identification information of at least one target terminal equipment of information presentation device transmission；
Wherein, at least one target terminal equipment is to being in investigative range according to the detecting module in described information presentation device
After interior terminal device is detected, determined according to the signal strength of the detectable signal detected.
Acquisition module 92 for the identification information according to the target terminal equipment, obtains the target terminal equipment pair
The user's portrait answered.
Determining module 93 for being drawn a portrait according to the user, determines to push to described information presentation device at least one
Target push information.
Pushing module 94, at least one target push information to be pushed to described information presentation device.
Further, receiving module 91 are additionally operable to：
While the identification information is received, receive the target terminal equipment that described information presentation device sends with
Minimum distance between described information presentation device and the residence time in the investigative range；Wherein, the minimum distance
It is the maximum according to the target terminal equipment and the signal strength of the detectable signal that remains unchanged determines.
Further, it is determined that module 93, is additionally operable to：
In the identification information according to the target terminal equipment, obtain the corresponding user of the target terminal equipment and draw a portrait it
Afterwards, the minimum distance and the residence time are added in the user draws a portrait.
Further, the determining module 93, is specifically used for：
It draws a portrait for each user, is drawn a portrait according to the user, calculate the corresponding user of the target terminal equipment every
Propelling data under a information to be pushed；Wherein, the propelling data is used to characterize the push value of user；
According to the propelling data, at least one information to be pushed is chosen from all information to be pushed as the mesh
Mark pushed information.
Further, pushing module 94 are additionally operable to：
According to the propelling data, chosen from all information to be pushed described at least one information to be pushed conduct
After target push information, according to the propelling data of the target push information, the exhibition of the target push information is generated
Show demand parameter；Wherein, the displaying demand parameter is display area identification code or displaying sequence and displaying duration；
The demand parameter is added in the target push information.
In the present embodiment, the pushed information shown on information presentation device is no longer fixed constant, and meeting is with detection
The terminal device arrived sends corresponding variation, enriches pushed information, and the pushed information due to displaying and terminal device pair
The user's answered likes more matching so that pushed information can more attract user, can improve the pushing efficiency of pushed information.
Figure 11 is the structure diagram of information transmission system provided in an embodiment of the present invention.As shown in figure 11, which pushes away
System is sent to include：Information presentation device 1 and Information Push Server 2；Wherein, it is provided with Fig. 9 in described information presentation device 1
In information push-delivery apparatus, the information push-delivery apparatus being provided in Information Push Server 2 in Figure 10.
Figure 12 shows the block diagram suitable for being used for the exemplary computer device for realizing the application embodiment.Figure 12 is shown
Computer equipment 12 be only an example, any restrictions should not be brought to the function and use scope of the embodiment of the present application.
As shown in figure 12, computer equipment 12 is showed in the form of universal computing device.The component of computer equipment 12 can
To include but not limited to：One or more processor or processing unit 16, system storage 28 connect different system component
The bus 18 of (including system storage 28 and processing unit 16).
Bus 18 represents one or more in a few class bus structures, including memory bus or Memory Controller,
Peripheral bus, graphics acceleration port, processor or the local bus using the arbitrary bus structures in a variety of bus structures.It lifts
For example, these architectures include but not limited to industry standard architecture (Industry Standard
Architecture；Hereinafter referred to as：ISA) bus, microchannel architecture (Micro Channel Architecture；Below
Referred to as：MAC) bus, enhanced isa bus, Video Electronics Standards Association (Video Electronics Standards
Association；Hereinafter referred to as：VESA) local bus and peripheral component interconnection (Peripheral Component
Interconnection；Hereinafter referred to as：PCI) bus.
Computer equipment 12 typically comprises a variety of computer system readable media.These media can be it is any can be by
The usable medium that computer equipment 12 accesses, including volatile and non-volatile medium, moveable and immovable medium.
Memory 28 can include the computer system readable media of form of volatile memory, such as random access memory
Device (Random Access Memory；Hereinafter referred to as：RAM) 30 and/or cache memory 32.Computer equipment 12 can be with
Further comprise other removable/nonremovable, volatile/non-volatile computer system storage mediums.Only as an example,
Storage system 34 can be used for reading and writing immovable, non-volatile magnetic media, and (Figure 12 do not show, commonly referred to as " hard drive
Device ").Although being not shown in Figure 12, can provide for the disk to moving non-volatile magnetic disk (such as " floppy disk ") read-write
Driver and to removable anonvolatile optical disk (such as：Compact disc read-only memory (Compact Disc Read Only
Memory；Hereinafter referred to as：CD-ROM), digital multi CD-ROM (Digital Video Disc Read Only
Memory；Hereinafter referred to as：DVD-ROM) or other optical mediums) read-write CD drive.In these cases, each driving
Device can be connected by one or more data media interfaces with bus 18.Memory 28 can include at least one program and produce
Product, the program product have one group of (for example, at least one) program module, and it is each that these program modules are configured to perform the application
The function of embodiment.
Program/utility 40 with one group of (at least one) program module 42 can be stored in such as memory 28
In, such program module 42 include but not limited to operating system, one or more application program, other program modules and
Program data may include the realization of network environment in each or certain combination in these examples.Program module 42 is usual
Perform the function and/or method in embodiments described herein.
Computer equipment 12 can also be with one or more external equipments 14 (such as keyboard, sensing equipment, display 24
Deng) communication, can also be enabled a user to one or more equipment interact with the computer system/server 12 communicate and/
Or any equipment (example with the computer system/server 12 is enabled to communicate with one or more of the other computing device
Such as network interface card, modem etc.) communication.This communication can be carried out by input/output (I/O) interface 22.Also, it calculates
Machine equipment 12 can also pass through network adapter 20 and one or more network (such as LAN (Local Area
Network；Hereinafter referred to as：LAN), wide area network (Wide Area Network；Hereinafter referred to as：WAN) and/or public network, example
Such as internet) communication.As shown in the figure, network adapter 20 is communicated by bus 18 with other modules of computer equipment 12.It should
When understand, although not shown in the drawings, can combine computer equipment 12 use other hardware and/or software module, including but not
It is limited to：Microcode, device driver, redundant processing unit, external disk drive array, RAID system, tape drive and
Data backup storage system etc..
Processing unit 16 is stored in program in system storage 28 by operation, so as to perform various functions application and
Data processing, such as realize the method referred in previous embodiment.
In order to realize above-described embodiment, the present invention also proposes a kind of calculation machine program product, when the computer program product
In instruction information-pushing method as in the foregoing embodiment is realized when being performed by processor.
In order to realize above-described embodiment, the present invention also proposes a kind of non-transitorycomputer readable storage medium, deposits thereon
Computer program is contained, information-pushing method as in the foregoing embodiment is realized when which is executed by processor.
In the description of this specification, reference term " one embodiment ", " example ", " is specifically shown " some embodiments "
The description of example " or " some examples " etc. means specific features, structure, material or the spy for combining the embodiment or example description
Point is contained at least one embodiment of the present invention or example.In the present specification, schematic expression of the above terms are not
It must be directed to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be in office
It is combined in an appropriate manner in one or more embodiments or example.In addition, without conflicting with each other, the skill of this field
Art personnel can tie the different embodiments or examples described in this specification and the feature of different embodiments or examples
It closes and combines.
In addition, term " first ", " second " are only used for description purpose, and it is not intended that instruction or hint relative importance
Or the implicit quantity for indicating indicated technical characteristic.Define " first " as a result, the feature of " second " can be expressed or
Implicitly include at least one this feature.In the description of the present invention, " multiple " are meant that at least two, such as two, three
It is a etc., unless otherwise specifically defined.
Any process described otherwise above or method description are construed as in flow chart or herein, represent to include
Module, segment or the portion of the code of the executable instruction of one or more the step of being used to implement custom logic function or process
Point, and the range of the preferred embodiment of the present invention includes other realization, wherein can not press shown or discuss suitable
Sequence, including according to involved function by it is basic simultaneously in the way of or in the opposite order, to perform function, this should be of the invention
Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system, including the system of processor or other can be held from instruction
The system of row system, device or equipment instruction fetch and execute instruction) it uses or combines these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium " can any can be included, store, communicate, propagate or pass
Defeated program is for instruction execution system, device or equipment or the dress used with reference to these instruction execution systems, device or equipment
It puts.The more specific example (non-exhaustive list) of computer-readable medium is including following：Electricity with one or more wiring
Connecting portion (electronic device), portable computer diskette box (magnetic device), random access memory (RAM), read-only memory
(ROM), erasable edit read-only storage (EPROM or flash memory), fiber device and portable optic disk is read-only deposits
Reservoir (CDROM).In addition, computer-readable medium can even is that the paper that can print described program on it or other are suitable
Medium, because can be for example by carrying out optical scanner to paper or other media, then into edlin, interpretation or when necessary with it
His suitable method is handled electronically to obtain described program, is then stored in computer storage.
It should be appreciated that each section of the present invention can be realized with hardware, software, firmware or combination thereof.Above-mentioned
In embodiment, software that multiple steps or method can in memory and by suitable instruction execution system be performed with storage
Or firmware is realized.Such as, if realized with hardware in another embodiment, following skill well known in the art can be used
Any one of art or their combination are realized：With for data-signal realize logic function logic gates from
Logic circuit is dissipated, the application-specific integrated circuit with suitable combinational logic gate circuit, programmable gate array (PGA), scene can compile
Journey gate array (FPGA) etc..
Those skilled in the art are appreciated that realize all or part of step that above-described embodiment method carries
Suddenly it is that relevant hardware can be instructed to complete by program, the program can be stored in a kind of computer-readable storage medium
In matter, the program when being executed, one or a combination set of the step of including embodiment of the method.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing module, it can also
That each unit is individually physically present, can also two or more units be integrated in a module.Above-mentioned integrated mould
The form that hardware had both may be used in block is realized, can also be realized in the form of software function module.The integrated module is such as
Fruit is realized in the form of software function module and is independent product sale or in use, can also be stored in a computer
In read/write memory medium.
Storage medium mentioned above can be read-only memory, disk or CD etc..Although it has been shown and retouches above
The embodiment of the present invention is stated, it is to be understood that above-described embodiment is exemplary, it is impossible to be interpreted as the limit to the present invention
System, those of ordinary skill in the art can be changed above-described embodiment, change, replace and become within the scope of the invention
Type.
Claims (18)
1. a kind of information-pushing method, which is characterized in that including：
All terminal devices being in investigative range are detected by built-in detecting module, obtain each terminal device
Detectable signal；Wherein, the detectable signal includes the identification information of the terminal device；
According to the signal strength of the detectable signal, at least one target terminal equipment is determined from all terminal devices；
The identification information of the target terminal equipment is sent to Information Push Server；
At least one target push information that described information push server returns is received to be shown.
2. according to the method described in claim 1, it is characterized in that, the signal strength according to the detectable signal, from institute
Have and at least one target terminal equipment is determined in terminal device, including：
According to the signal strength of the detectable signal, all terminal devices are ranked up；
According to ranking results, selected part terminal device is as the target terminal equipment from all terminal devices.
3. according to the method described in claim 1, it is characterized in that, the signal strength according to the detectable signal, from institute
Have and at least one target terminal equipment is determined in terminal device, including：
According to the situation of change of the signal strength of the detectable signal, the current state of each terminal device is identified；
If the current state for the terminal device move closer to information presentation device or reside in current location when
Between exceed preset duration, it is determined that the terminal device be candidate terminal equipment；
According to the signal strength of the detectable signal, all candidate terminal equipment is ranked up；
According to ranking results, selected part terminal device is as the target terminal equipment from all candidate terminal equipment.
4. according to the method described in claim 3, it is characterized in that, it is described determine the terminal device for candidate terminal equipment it
Afterwards, it further includes：
When the signal strength of the current detectable signal of the candidate terminal equipment is maximum and remains unchanged, according to current
The signal strength calculates minimum distance of the candidate terminal equipment apart from described information presentation device；
Obtain the candidate terminal equipment up to the present stay time in the investigative range；
According to the stay time and the minimum distance, the sequence reference value of candidate terminal equipment described in weighted calculation；
According to the sequence reference value, from all candidate terminal equipment selected part candidate terminal equipment as target end
End equipment.
5. it according to the method described in claim 4, it is characterized in that, further includes：
The minimum distance of the target terminal equipment and the stay time are sent to described information push server.
6. according to the method described in claim 1, it is characterized in that, in the target push information carry displaying demand parameter,
Then at least one target push information for receiving the return of described information push server is shown, including：
At least one target push information is received, therefrom obtains the displaying demand parameter of the target push information；
According to the displaying demand parameter, the target push information is shown.
7. according to the method described in claim 6, it is characterized in that, the displaying demand parameter is display area identification code；Then
According to the displaying demand parameter, the target push information is shown, including：
According to the display area identification code, show area of the target push information in described information presentation device is determined
Domain；Wherein, the number of the display area is consistent with the number of the target push information；
The target push information is shown in corresponding display area.
8. according to the method described in claim 6, it is characterized in that, when the displaying demand parameter is displaying sequence and displaying
It is long, then according to the displaying demand parameter, the target push information is shown, including：
The target push information is ranked up according to displaying sequence；
Successively according to the displaying duration of the target push information, it is shown on the display presentation device.
9. a kind of information-pushing method, which is characterized in that including：
Receive the identification information at least one target terminal equipment that information presentation device is sent；Wherein, the target terminal is set
It is standby to be after being detected according to the detecting module in described information presentation device to being in the terminal device in investigative range, according to
What the signal strength of the detectable signal detected was determined；
According to the identification information of the target terminal equipment, the corresponding user's portrait of the target terminal equipment is obtained；
It is drawn a portrait according to the user, determines at least one target push information pushed to described information presentation device；
At least one target push information is pushed to described information presentation device.
10. it according to the method described in claim 9, it is characterized in that, further includes：
While the identification information is received, receive the target terminal equipment that described information presentation device sends with it is described
Minimum distance between information presentation device and the residence time in the investigative range；Wherein, the minimum distance is root
It is determined according to the maximum and the signal strength of the detectable signal that remains unchanged of the target terminal equipment.
11. according to the method described in claim 10, it is characterized in that, described believe according to the mark of the target terminal equipment
Breath after obtaining the corresponding user's portrait of the target terminal equipment, further includes：
The minimum distance and the residence time are added in the user draws a portrait.
12. the method according to claim 9 or 11, which is characterized in that it is described according to the user draw a portrait information, determine to
The target push information of described information presentation device push, including：
It draws a portrait for each user, is drawn a portrait according to the user, calculate the corresponding user of the target terminal equipment and treated each
Propelling data under pushed information；Wherein, the propelling data is used to characterize the push value of user；
According to the propelling data, at least one information to be pushed is chosen from all information to be pushed and is pushed away as the target
It delivers letters breath.
13. according to the method for claim 12, which is characterized in that it is described according to the propelling data, it waits to push away from all
It delivers letters after choosing at least one information to be pushed as the target push information in breath, further includes：
According to the propelling data of the target push information, the displaying demand parameter of the target push information is generated；Its
In, the displaying demand parameter is display area identification code or displaying sequence and displaying duration；
The demand parameter is added in the target push information.
14. a kind of information push-delivery apparatus, which is characterized in that including：
Detecting module for being detected to all terminal devices being in investigative range, obtains the spy of each terminal device
Survey signal；Wherein, the detectable signal includes the identification information of the terminal device；
Determining module for the signal strength according to the detectable signal, determines at least one mesh from all terminal devices
Mark terminal device；
Sending module, for the identification information of the target terminal equipment to be sent to Information Push Server；
Display module, at least one target push information for receiving the return of described information push server are shown.
15. a kind of information push-delivery apparatus, which is characterized in that including：
Receiving module, for receiving the identification information of at least one target terminal equipment of information presentation device transmission；Wherein, institute
It is the end according to the detecting module in described information presentation device to being in investigative range to state at least one target terminal equipment
After end equipment is detected, determined according to the signal strength of the detectable signal detected；
Acquisition module for the identification information according to the target terminal equipment, obtains the corresponding use of the target terminal equipment
It draws a portrait at family；
Determining module for being drawn a portrait according to the user, determines to push away at least one target that described information presentation device pushes
It delivers letters breath；
Pushing module, at least one target push information to be pushed to described information presentation device.
16. a kind of computer equipment, which is characterized in that including processor and memory；
Wherein, the processor can perform by reading the executable program code stored in the memory to run with described
The corresponding program of program code, for realizing such as information-pushing method according to any one of claims 1-8 or such as right
It is required that any information-pushing method in 9-13.
17. a kind of computer program product, which is characterized in that when the instruction processing unit in the computer program product performs
Realize that such as information-pushing method according to any one of claims 1-8 or the information as described in any in claim 9-13 push away
Delivery method.
18. a kind of non-transitorycomputer readable storage medium, is stored thereon with computer program, which is characterized in that the program
It is realized when being executed by processor such as information-pushing method according to any one of claims 1-8 or as appointed in claim 9-13
Information-pushing method described in one.
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| CN201810010049.3A CN108171551A (en) | 2018-01-05 | 2018-01-05 | Information-pushing method, device, computer equipment, program product and storage medium |
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| CN201810010049.3A CN108171551A (en) | 2018-01-05 | 2018-01-05 | Information-pushing method, device, computer equipment, program product and storage medium |
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