CN110009444A - A kind of wisdom marketing method based on payment terminal data - Google Patents
A kind of wisdom marketing method based on payment terminal data Download PDFInfo
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- CN110009444A CN110009444A CN201910129856.1A CN201910129856A CN110009444A CN 110009444 A CN110009444 A CN 110009444A CN 201910129856 A CN201910129856 A CN 201910129856A CN 110009444 A CN110009444 A CN 110009444A
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- customer
- cloud server
- cash register
- alipay
- payment
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/08—Payment architectures
- G06Q20/20—Point-of-sale [POS] network systems
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
- G06Q20/32—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
- G06Q20/327—Short range or proximity payments by means of M-devices
- G06Q20/3276—Short range or proximity payments by means of M-devices using a pictured code, e.g. barcode or QR-code, being read by the M-device
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0214—Referral reward systems
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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Abstract
The invention discloses a kind of wisdom marketing method based on payment terminal data: when transaction, which occurs, for customer and businessman to pay, POS cash register terminal obtains goods amount and merchandise news, and the data information of cloud server acquisition POS cash register terminal is simultaneously uploaded in cloud server；Customer is scanned the two-dimensional code by wechat or Alipay, and the calling interface of cloud server obtains the basic real name information of customer's wechat or Alipay during scanning；The wechat or Alipay that customer uses, which are scanned the two-dimensional code into wechat small routine or Alipay small routine, completes payment, cloud server integrates merchandise news and Customer Information, carry out weight calculation, it obtains associated articles or is associated with the recommendation marketing message in shop and is shown in the payment page of POS cash register terminal and customer payment terminal, on.Marketing method of the present invention can realize the individual character marketing for different customers, and marketing effectiveness is good.
Description
Technical field
The present invention relates to internet grass roots marketing techniques field, specially a kind of wisdom marketing side based on payment terminal data
Method.
Background technique
The existing most of marketing methods popular using batch of market marketing, are marketed using member system, public platform etc.
Means are marketed, and marketing effectiveness is poor, cannot achieve targetedly progress individual character marketing.
Summary of the invention
The purpose of the present invention is to provide a kind of wisdom marketing method based on payment terminal data, to realize market cash register
Individual character marketing is carried out for different customers in payment process.To achieve the above object, the invention adopts the following technical scheme:
The invention discloses a kind of the wisdom marketing method based on payment terminal data, technical solution are as follows:
Cloud server and the POS cash register terminal of several payments establish connection；Every POS cash register terminal corresponding one for being scanned into
Enter the two dimensional code of wechat small routine or Alipay small routine；
When transaction, which occurs, for customer and businessman to pay, POS cash register terminal obtains goods amount and merchandise news, cloud service
The data information of device acquisition POS cash register terminal is simultaneously uploaded in cloud server；POS cash register terminal is by goods amount to be paid simultaneously
It is sent to cloud server；
Customer is scanned the two-dimensional code by wechat or Alipay, and the calling interface of cloud server, which obtains, during scanning cares for
The basic real name information of objective wechat or Alipay, and store into cloud server；It is small that customer enters wechat after scanning the two-dimensional code
The amount of money that need to be paid is transmitted to wechat small routine or Alipay small routine by program or Alipay small routine, cloud server, is cared for
Visitor completes payment, wechat small routine or Alipay small routine by wechat small routine or Alipay small routine and returns the state of payment
Pass to POS cash register terminal；
Cloud server integrates merchandise news and Customer Information, by filtering and screening acquisition valid data and store to number
According in library, according to different customer's history of forming transaction records in database, cloud server is to merchandise news, Customer Information and goes through
History transaction record carries out weight calculation, obtains associated articles or is associated with the recommendation marketing message in shop and is shown in POS cash register terminal
And on the payment page of customer payment terminal.
Further, the weighing computation method are as follows: preset several attribute weight T1, T2 ... Tn, calculate N
The sum of attribute weight is ranked up according to obtained the sum of attribute weight, to obtain several optimal recommendation marketing messages simultaneously
It is shown on POS cash register terminal and the payment page of customer payment terminal.
In one embodiment, two attribute weight T1, T2, T1 are preset to be purchased the type of merchandise and recommending marketing message
Between establish relating attribute, and set associated weights, T2 is in customer attributes and to recommend to establish relating attribute between marketing message,
And set associated weights.
Wherein, the customer attributes include gender, age and historical trading preference.
Preferably, after POS cash register terminal shows to recommend marketing message, cashier pointedly gives lead referral face to face, cares for
The corresponding recommendation code of visitor's every POS cash register terminal of scanning, POS cash register terminal show corresponding incentive message.
Preferably, it is shown on the payment page of customer payment terminal after recommending marketing message, customer is any by clicking
Marketing message acquisition activity is preferential, and customer will recommend marketing message to be shared with other users, after other customer transaction successes, customer
Obtain corresponding reward.
Further, the process of cloud server acquisition data is as follows:
DLL is injected cash register terminal software process by S1.POS cash register terminal software installation API Hook Function；
S2. cloud server reads configuration file, using HOOK Intercepted API information；
S3. judge whether to need to record according to configuration file posStart and posEnd；
S4. storage file is written into the record of needs and is uploaded to cloud server.
Preferably, customer is scanned the two-dimensional code by wechat or Alipay, and cloud server judges corresponding POS cash register terminal hair
Whether be for the first time scan, scan if it is first time, then scan success if sending after the amount of money to be paid, small into wechat or Alipay
Program shows the amount of money to be paid on small routine；It is scanned if not first time, then shows multiple scanning error message, cashier
The commodity amount of money to be paid is uploaded to cloud server again in POS cash register terminal.
Wherein, two dimensional code is wechat two dimensional code or Alipay two dimensional code or condensation code.
After adopting the above technical scheme, the present invention has the effect that present invention can be implemented in during the payment of market
Automatic collection Customer Information and merchandise news, are calculated by data, realize the wisdom marketing in payment process.Present invention marketing side
Method can realize the individual character marketing for different customers, and marketing effectiveness is good.
Detailed description of the invention
Fig. 1 is flow diagram of the invention.
Fig. 2 is the configuration information schematic diagram of cloud server.
Fig. 3 is the logical schematic of barcode scanning.
Fig. 4 is the schematic diagram that the cloud server of pay status is shown.
Fig. 5 is the schematic diagram that the user terminal after the completion of payment is shown.
Specific embodiment
In order to make the objectives, technical solutions, and advantages of the present invention clearer, with reference to the accompanying drawings and embodiments, right
The present invention is further elaborated.
As shown in Figure 1, the invention discloses a kind of wisdom marketing method based on payment terminal data, specific process is such as
Under:
(1) cloud server and the POS cash register terminal of several payments establish connection；Every POS cash register terminal corresponding one for sweeping
Retouch the two dimensional code into wechat small routine or Alipay small routine.
(2) consultant pays after market shopping in cashier, and cashier carries out the barcode scanning of commodity by barcode scanning gun, sweeps
On merchandise news automatic input POS cash register terminal after code, POS cash register terminal obtains goods amount and merchandise news, cloud server
It acquires the data information of POS cash register terminal and is uploaded in the database of cloud server.POS cash register terminal is by quotient to be paid simultaneously
The product amount of money is sent to cloud server.
The process that cloud server acquires data is as follows:
DLL is injected cash register terminal software process by S1.POS cash register terminal software installation API Hook Function.
S2. cloud server reads configuration file, using HOOK Intercepted API information.As shown in Fig. 2, all matches confidence
It ceases and configuration can be achieved in server beyond the clouds.Configuration file can be as follows:
[main]
/ * server address */
ServerName=wxappa1sys.tclej.com
/ * server end slogan */
ServerPort=80
The target process full name * that/* needs to monitor/
ProcessName=notepad.exe
/ * terminal unique identification */
TerminalID=SHMLC-PURCOTTON-2
/ * cash register software vendor title */
PosVendor=***
/ * cash register software version number */
PosVersion=2.4.1
Commercial circle abbreviation * where/*/
Cbd=***
/ * merchant number */
MerchantNo=230-198
The affiliated company's abbreviation * of/*/
Company=***
The shop/* title */
ShopName=***
/ * filtering mark */
Bitwise=3
/ * data characteristics head matched character string */
Welcome by posStart=
/ * data characteristics tail portion matched character string */
PosEnd=thanks your patronage
S3. judge whether to need to record according to configuration file posStart and posEnd.
S4. storage file is written into the record of needs and be uploaded in the database of cloud server.Database table structure
It can be as shown in table 1 below:
1. database table structure of table
The design and configuration file of table structure are consistent substantially, and data is facilitated to upload and be finally put in storage.
(3) customer is scanned the two-dimensional code by wechat or Alipay, and the calling interface of cloud server obtains during scanning
The basic real name information of customer's wechat or Alipay is taken, and is stored into cloud server.By rising for cloud server and wechat
The ant gold of inquiry server and Alipay take server authorization obtain calling interface, during customer's barcode scanning obtain wechat or
The basic real name information of Alipay.
As shown in figure 3, customer is scanned the two-dimensional code by wechat or Alipay, cloud server judges corresponding POS cash register
Whether end is to scan for the first time after sending the amount of money to be paid, scans if it is first time, then success is scanned, into wechat or payment
Precious small routine shows the amount of money to be paid on small routine；It is scanned if not first time, then shows multiple scanning error message, received
The commodity amount of money to be paid is uploaded to cloud server again in POS cash register terminal by silver-colored member.By this setting, more people can be prevented
Payment is scanned simultaneously, mistake is avoided to pay or repeat to pay.
(4) customer then enters wechat small routine according to wechat barcode scanning, and customer then enters according to Alipay barcode scanning to be paid
Precious small routine.
(5) amount of money that need to be paid is transmitted to wechat small routine or Alipay small routine by cloud server, and customer passes through micro-
The state of payment is passed back to POS by letter small routine or the completion payment of Alipay small routine, wechat small routine or Alipay small routine
Cash register terminal.
(6) cloud server integrates merchandise news and Customer Information, by filtering and screening acquisition valid data and store
Into database, according to different customer's history of forming transaction records in database, cloud server is to merchandise news, Customer Information
And historical transaction record carries out weight calculation, obtains associated articles or is associated with the recommendation marketing message in shop and is shown in POS receipts
On the payment page of silver-colored end and customer payment terminal.As shown in figure 4, the information shown for POS cash register terminal.
Weighing computation method are as follows: preset several attribute weight T1, T2 ... Tn, calculate the sum of n attribute weight
It is ranked up according to obtained the sum of attribute weight, to obtain several optimal recommendation marketing messages and be shown in POS cash register
On the payment page of end and customer payment terminal.
As shown in table 2 below, two or three attribute weight T1, T2, T3:T1 are preset to be purchased the type of merchandise and being pushed away
It recommends and establishes relating attribute between marketing message, and set associated weights, T2 is in customer attributes and to recommend to build between marketing message
Vertical relating attribute, and set associated weights.Customer attributes include gender, age and historical trading preference.T3 be other attributes such as
Customer's birthday etc..By calculating MAX (T1+T2+T3), sorts in order, obtain three groups or four groups of recommendation marketing message and show
Show on the payment page of customer's mobile phone, as shown in Figure 5.
The setting of 2 attribute weight of table
(7) after POS cash register terminal shows to recommend marketing message, cashier pointedly gives lead referral face to face, and customer sweeps
The corresponding recommendation code of every POS cash register terminal is retouched, POS cash register terminal shows corresponding incentive message.It can be realized by the step to receipts
The marketing award of silver-colored member.
After payment, cashier then cares for according to recommending marketing message to give customer recommendation " certain product completely subtracts promotional card "
Corresponding the recommendations code of visitor's scanning POS cash register terminal obtains " certain product completely subtracts promotional card ", at the same POS cash register terminal acquisition code scaning information from
And matched with the cashier of specific POS cash register terminal, cashier individual is rewarded, and is shown in POS cash register terminal
Come.
(8) " paying successfully " is shown after paying on the payment page of customer payment terminal, while the display of page lower end is recommended
Marketing message shows after recommending marketing message that customer is by clicking any marketing letter on the payment page of customer payment terminal
It is preferential to cease acquisition activity, customer will recommend marketing message to be shared with other users, after other customer transaction successes, the payment of customer
Terminal shows corresponding incentive message, and customer obtains corresponding reward.Customer can be encouraged to obtain by the step and recommend marketing letter
Breath, while good friend's sharing is carried out, expand marketing face, improves marketing efficiency.
To sum up, the present invention realizes precision marketing by acquiring payment terminal data, effectively raises marketing efficiency, fits
Preferably promote and apply.
The foregoing is only a preferred embodiment of the present invention, anyone skilled in the art exists
The invention discloses technical scope in, any changes or substitutions that can be easily thought of, should be covered by the protection scope of the present invention.
Claims (9)
1. a kind of wisdom marketing method based on payment terminal data, it is characterised in that:
Cloud server and the POS cash register terminal of several payments establish connection；Every POS cash register terminal corresponding one for being scanned into a subtle way
Believe the two dimensional code of small routine or Alipay small routine；
When transaction, which occurs, for customer and businessman to pay, POS cash register terminal obtains goods amount and merchandise news, cloud server are adopted
Collect the data information of POS cash register terminal and is uploaded in cloud server；POS cash register terminal sends goods amount to be paid simultaneously
To cloud server；
Customer is scanned the two-dimensional code by wechat or Alipay, and it is micro- to obtain customer for the calling interface of cloud server during scanning
The basic real name information of letter or Alipay, and store into cloud server；Customer enters wechat small routine after scanning the two-dimensional code
Or the amount of money that need to be paid is transmitted to wechat small routine or Alipay small routine, Gu Ketong by Alipay small routine, cloud server
Overscanning two dimensional code enters wechat small routine or Alipay small routine completes payment, and wechat small routine or Alipay small routine will prop up
The state paid passes back to POS cash register terminal；
Cloud server integrates merchandise news and Customer Information, by filtering and screening acquisition valid data and store to database
In, according to different customer's history of forming transaction records in database, cloud server hands over merchandise news, Customer Information and history
Easily record carries out weight calculation, obtains associated articles or is associated with the recommendation marketing message in shop and is shown in POS cash register terminal and Gu
On the payment page of objective payment terminal.
2. the wisdom marketing method based on payment terminal data as described in claim 1, it is characterised in that:
The weighing computation method are as follows: preset several attribute weight T1, T2 ... Tn, calculate N attribute weight it
It is ranked up with according to obtained the sum of attribute weight, to obtain several optimal recommendation marketing messages and be shown in POS receipts
On the payment page of silver-colored end and customer payment terminal.
3. the wisdom marketing method based on payment terminal data as claimed in claim 2, it is characterised in that: preset two kinds
Attribute weight T1, T2, T1 set association power to be purchased the type of merchandise and recommending to establish relating attribute between marketing message
Weight, T2 are in customer attributes and to recommend to establish relating attribute between marketing message, and set associated weights.
4. the wisdom marketing method based on payment terminal data as claimed in claim 3, it is characterised in that: the customer belongs to
Property includes gender, age and historical trading preference.
5. the wisdom marketing method based on payment terminal data as described in claim 1, it is characterised in that: in POS cash register terminal
After marketing message is recommended in display, cashier pointedly gives lead referral face to face, and customer scans that every POS cash register terminal is corresponding to be pushed away
Code is recommended, POS cash register terminal shows corresponding incentive message.
6. the wisdom marketing method based on payment terminal data as described in claim 1, it is characterised in that: at customer payment end
It is shown on the payment page at end after recommending marketing message, customer is preferential by clicking any marketing message acquisition activity, and customer will
Marketing message is recommended to be shared with other users, after other customer transaction successes, customer obtains corresponding reward.
7. the wisdom marketing method based on payment terminal data as described in claim 1, it is characterised in that: cloud server is adopted
The process for collecting data is as follows:
DLL is injected cash register terminal software process by S1.POS cash register terminal software installation API Hook Function；
S2. cloud server reads configuration file, using HOOK Intercepted API information；
S3. judge whether to need to record according to configuration file posStart and posEnd；
S4. storage file is written into the record of needs and is uploaded to cloud server.
8. the wisdom marketing method based on payment terminal data as described in claim 1, it is characterised in that: customer passes through wechat
Or Alipay scans the two-dimensional code, cloud server judges whether after corresponding POS cash register terminal sends the amount of money to be paid be for the first time
Scanning scans if it is first time, then scans success, into wechat or Alipay small routine, show gold to be paid on small routine
Volume；It is scanned if not first time, then shows multiple scanning error message, commodity again are waited propping up by cashier in POS cash register terminal
It pays the amount of money and is uploaded to cloud server.
9. the wisdom marketing method based on payment terminal data as described in claim 1, it is characterised in that: the two dimensional code
For wechat two dimensional code or Alipay two dimensional code or condensation code.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201910129856.1A CN110009444A (en) | 2019-02-21 | 2019-02-21 | A kind of wisdom marketing method based on payment terminal data |
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| CN201910129856.1A CN110009444A (en) | 2019-02-21 | 2019-02-21 | A kind of wisdom marketing method based on payment terminal data |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110570259A (en) * | 2019-09-18 | 2019-12-13 | 重庆爱车联信息技术有限公司 | Accurate marketing system and method for gas station |
| CN111340552A (en) * | 2020-02-20 | 2020-06-26 | 北京市天元网络技术股份有限公司 | Customer marketing method and system based on mobile payment |
| CN112270536A (en) * | 2020-10-29 | 2021-01-26 | 广东通莞科技股份有限公司 | POS-based aggregated payment method, system and related device |
| CN112435104A (en) * | 2021-01-26 | 2021-03-02 | 浙江口碑网络技术有限公司 | Commodity information providing method, commodity information providing device, computer equipment and readable storage medium |
| TWI788742B (en) * | 2020-12-15 | 2023-01-01 | 統一超商股份有限公司 | Automatic promote selling system and the method and an electric device therefore |
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