CN109544207B - Information processing method, storage medium and server - Google Patents
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Abstract
The invention provides an information processing method, a storage medium and a server, comprising the following steps: acquiring a page access request about a product sent by a client of a social application, wherein the page access request carries a user unified identifier of a user on the social application; accessing a server of the social application according to the unified user identifier, and acquiring user information of the user; determining the matching degree of the user and the product according to the user information of the user; outputting the matching degree of the user and the product to a service terminal associated with a service server, wherein the matching degree is used for screening target users by a service operator using the service terminal. The invention can accurately position the product requirement of the user, enhance the user experience and improve the product popularization efficiency.
Description
Technical Field
The present invention relates to the field of information processing, and in particular, to an information processing method, a storage medium, and a server.
Background
In the prior art, a service person can utilize a social application to promote a product, user data is generated when a user browses product information through the social application, for example, the service person can promote the product information to a WeChat friend circle for clicking and browsing of contacts. However, at present, after a salesman promotes product information on a social application, whether a promoted user is interested in the product cannot be determined, so that the product requirement of the promoted user cannot be positioned, and effective product promotion cannot be performed.
Disclosure of Invention
The embodiment of the invention provides an information processing method, a storage medium and a server, which are used for solving the problems that in the prior art, after a salesman promotes information of a product to an instant messaging platform, whether a promoted user is interested in the product cannot be determined, so that the product requirement of the promoted user cannot be positioned, and effective product promotion cannot be performed.
A first aspect of an embodiment of the present invention provides an information processing method, including:
acquiring a page access request about a product sent by a client of a social application, wherein the page access request carries a user unified identifier of a user on the social application;
accessing a server of the social application according to the unified user identifier, and acquiring user information of the user;
determining the matching degree of the user and the product according to the user information of the user;
outputting the matching degree of the user and the product to a service terminal associated with a service server, wherein the matching degree is used for screening target users by a service operator using the service terminal.
A second aspect of an embodiment of the present invention provides a server comprising a memory and a processor, the memory storing a computer program executable on the processor, the processor implementing the following steps when executing the computer program:
acquiring a page access request about a product sent by a client of a social application, wherein the page access request carries a user unified identifier of a user on the social application;
accessing a server of the social application according to the unified user identifier, and acquiring user information of the user;
determining the matching degree of the user and the product according to the user information of the user;
outputting the matching degree of the user and the product to a service terminal associated with a service server, wherein the matching degree is used for screening target users by a service operator using the service terminal.
A third aspect of the embodiments of the present invention provides a computer readable storage medium storing a computer program which when executed by a processor performs the steps of:
acquiring a page access request about a product sent by a client of a social application, wherein the page access request carries a user unified identifier of a user on the social application;
accessing a server of the social application according to the unified user identifier, and acquiring user information of the user;
determining the matching degree of the user and the product according to the user information of the user;
outputting the matching degree of the user and the product to a service terminal associated with a service server, wherein the matching degree is used for screening target users by a service operator using the service terminal.
According to the embodiment of the invention, the page access request about the product is sent by the client of the social application, the page access request carries the unified user identifier of the user on the social application, then the server of the social application is accessed according to the unified user identifier, the user information of the user is obtained, the matching degree of the user and the product is determined according to the user information of the user, so that whether the user is suitable for the product is determined, the matching degree of the user and the product is output to the service terminal associated with the service server, the matching degree is used for screening a target user by a service person using the service terminal, whether the product is further promoted for the user is determined according to the matching degree, the product requirement of the user is accurately positioned, the product promotion is effectively followed, the user experience is enhanced, and the product promotion efficiency is improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings that are needed in the embodiments or the description of the prior art will be briefly described below, it being obvious that the drawings in the following description are only some embodiments of the present invention, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a flowchart of an implementation of an information processing method provided by an embodiment of the present invention;
fig. 2 is a flowchart of a specific implementation of an information processing method S102 provided in an embodiment of the present invention;
fig. 3 is a flowchart of a specific implementation of the information processing method S103 provided in the embodiment of the present invention;
FIG. 4 is a flowchart of a specific implementation of generating a product page in the information processing method according to the embodiment of the present invention;
fig. 4.1 is an application scenario schematic diagram of an information processing method according to an embodiment of the present invention;
FIG. 5 is a flowchart of an implementation of an information processing method according to another embodiment of the present invention;
FIG. 6 is a flowchart showing an implementation of an information processing method according to still another embodiment of the present invention;
fig. 7 is a block diagram showing the structure of an information processing apparatus according to an embodiment of the present invention;
fig. 8 is a schematic diagram of a server according to an embodiment of the present invention.
Detailed Description
The invention provides a legal use scheme.
In order to make the objects, features and advantages of the present invention more comprehensible, the technical solutions in the embodiments of the present invention are described in detail below with reference to the accompanying drawings, and it is apparent that the embodiments described below are only some embodiments of the present invention, but not all embodiments of the present invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
Fig. 1 shows an implementation flow of an information processing method provided by an embodiment of the present invention, where the method flow includes steps S101 to S104. The specific implementation principle of each step is as follows:
s101: and acquiring a page access request about a product sent by a client of a social application, wherein the page access request carries a user unified identifier of a user on the social application.
In the embodiment of the invention, a service server monitors a page access request about a product sent by a client of a social application, wherein the page access request is used for the client of the social application to access relevant information of the product, the user unified identifier (unionid) is a unique identifier used for identifying a user on the social application, and the social application can be WeChat.
S102: and accessing the server of the social application according to the unified user identifier, and acquiring the user information of the user.
In the embodiment of the invention, because the user uniform identifier is the unique identifier used for identifying the user on the social application, the service server accesses the server of the social application and obtains the user information of the user on the server of the social application by means of the user uniform identifier, such as nicknames, head portraits, ages, places and the like of the user on the social application.
Optionally, the user uniform identifier carried by the page access request is provided with an effective time, and the service server can access the social application server according to the user uniform identifier within the effective time of the user uniform identifier, so as to acquire the user information of the user.
As an embodiment of the present invention, as shown in fig. 2, the page access request further carries a page address, and S102 specifically includes:
a1: and analyzing the page address to obtain the product identification of the product corresponding to the page. The product identifier is used to uniquely identify the product.
A2: and searching the social application account number and the secret key corresponding to the product identifier from the database of the service server. Specifically, the product has a corresponding social application account number on the social application, the social application account number is bound with a key, and the key is the authentication of the social application account number on a server of the social application. And pre-storing the corresponding relation between the product identifier and the corresponding social application, and storing the corresponding relation into a database of the business server, so that the corresponding social application account number and the corresponding secret key are searched from the database according to the analyzed product identifier. It should be noted that the same social application account may correspond to multiple product identifiers, that is, multiple products may correspond to the same social application account.
A3: and accessing the social application server, and acquiring a pass of the service server on the social application server according to the social application account number and the secret key. The pass is for allowing the business server to invoke a server interface of the social application.
A4: and calling a server interface of the social application based on the unified identification of the user and the pass to acquire user information of the user.
In the embodiment of the invention, when the service server accesses the social application server, the pass of the service server on the social application server is acquired according to the social application account number and the bound key of the product on the social application, so that the service server can acquire the information of the user from the social application server by means of the pass and the user uniform identification.
S103: and determining the matching degree of the user and the product according to the user information of the user.
In the embodiment of the invention, the user is portrayed according to the user information of the user, and the matching degree of the user and the product is determined. For example, big data analysis is performed according to user information such as head portraits, nicknames, ages and the like of users on social applications, and the matching degree of the users and the products is determined.
As an embodiment of the present invention, fig. 3 shows a specific implementation flow of the information processing method S103 provided in the embodiment of the present invention, which is described in detail below:
b1: and calling a server interface of the social application based on the user unified identification and the pass to acquire a public account corresponding to the user unified identification, wherein the public account is a public account focused by the user in the social application. For example, the social application is WeChat, and the public account number refers to the public number that the user pays attention to on the WeChat. The user uniformly identifies the corresponding public account number, which may include the public account number corresponding to the social application account number of the product, that is, the user may also concentrate on the public number of the product on WeChat.
B2: and acquiring an access record of the user to the public account on a server of the social application. Specifically, by means of the unified identification of the user and the pass, an access record of the user for accessing the public account is obtained from a server of the social application. The access record includes access time, access frequency, etc.
B3: and calculating the matching degree of the user and the product according to the user information of the user and the access record.
In the embodiment of the invention, the matching degree of the user and the product is determined by combining the user information and the access record of the user for accessing the public account on the server of the social application, so that not only is the representation of the user analyzed, but also the information focused by the user is analyzed, and the accuracy of calculating the matching degree is further improved.
Optionally, the user information of the user includes an age, and the specific implementation flow of the step B3 is as follows:
b31: determining the initial matching degree of the user according to the age and a preset age degree comparison tableλ l0 . The initial matching degree is the matching degree of the user and the product set in advance according to the age, specifically, a mapping relation between the age interval and the initial matching degree is set in the preset age degree comparison table, and the initial matching degree of the user is determined according to the age interval to which the age of the user belongs.
B32: and acquiring the type of the social application account corresponding to the product.
B33: calculating the matching degree of the user and the product according to the following formulaD_match：
（1）；
Wherein, representDay now For the current time of the server,Day i0 representing that a user accesses a public account of the same type as a social application account corresponding to the product for the first timeiIs used for the time period of (a),T i_total representing cumulative access to the same type of public accountiIs used for the time period of (a),iis a positive integer, 0 < >i≤N，α i Representing the same typePublic account number of (a)iThe corresponding preset weight is used for the control of the display device,f ci representing access to the same type of public accountiIs used for the access frequency of (a),Day j0 representing that a user accesses a public account of a different type from a social application account corresponding to the product for the first timejIs used for the time period of (a),jis a positive integer, 0 < >j≤N，T j_total Representing cumulative access to the different types of public account numbersjIs used for the time period of (a),f cj representing access to the non-type public account numberjIs used for the access frequency of (a),β j representing the non-type public account numberjCorresponding preset weights.
In the embodiment of the invention, the public account focused by the user on the application server is divided into two types, one type is the same type as the social application account corresponding to the product, the other type is different from the other type, the access records of the two types of public account are combined with the initial matching degree of the user, the matching degree of the user and the product is calculated according to the formula (1), the accuracy of the matching degree is further improved, and more accurate and more reliable information is provided for the service personnel to popularize the product.
S104: outputting the matching degree of the user and the product to a service terminal associated with a service server, wherein the matching degree is used for screening target users by a service operator using the service terminal.
Specifically, the service server is associated with a service terminal, and the service server sends the matching degree of the user and the product to the associated service terminal for the service staff of the service terminal to refer to the screening target user.
Optionally, the service server associates a plurality of service terminals, obtains the service body identifier associated with the page, and sends the matching degree of the user and the product to the service terminal corresponding to the service body identifier.
According to the embodiment of the invention, the page access request about the product is sent by the client of the social application, the page access request carries the unified user identifier of the user on the social application, then the server of the social application is accessed according to the unified user identifier, the user information of the user is obtained, the matching degree of the user and the product is determined according to the user information of the user, so that whether the user is suitable for the product is determined, the matching degree of the user and the product is output to the service terminal associated with the service server, the matching degree is used for screening a target user by a service person using the service terminal, whether the product is further promoted for the user is determined according to the matching degree, the product requirement of the user is accurately positioned, the product promotion is effectively followed, the user experience is enhanced, and the product promotion efficiency is improved.
As an embodiment of the present invention, as shown in fig. 4, before the step S101, the method further includes:
s401: acquiring a page generation instruction of a product, wherein the page generation instruction carries a product identifier and a service body identifier, and the service body identifier is used for identifying a service person requesting to generate a page.
In the embodiment of the invention, a service server acquires a page generation instruction of a product sent by a service terminal, wherein the page generation instruction carries a product identifier and a service main body identifier, the service main body identifier is used for identifying a service person requesting to generate a page, and the product identifier is used for uniquely identifying the product.
S402: and acquiring product information of the product according to the product identifier.
Specifically, the database of the service server stores product information of a product, wherein the product is a real object or service, and the product information comprises a type, a name, a detailed description of the product and the like of the product.
S403: and generating a page corresponding to the product based on the product information, and embedding the service body identifier into a page address of the page, so that after the page access request is acquired, the user unified identifier carried by the page access request is associated and bound with the service body identifier.
In the embodiment, the business body identifier is embedded into the page address of the corresponding page of the product, so that the user consent identifier of the user accessing the page on the social application is quickly associated and bound with the business body identifier of the business person, and the respective users of the business person are effectively distinguished. Further, after the service body identifier is embedded into the page address of the page, feeding back the page address to the service terminal corresponding to the service body identifier, so that a service operator of the service terminal shares the page address to the social application, and a client user clicks and browses information of the product on the social application.
Optionally, after the service server generates the page corresponding to the product based on the product information, the service server is connected with a social application server, and applies for distributing a social application account number and a secret key to the page of the product to the social application server.
As shown in fig. 4.1, the social application is a WeChat, and in this embodiment includes a service server, a service terminal, a client, and a WeChat background server, where the service terminal is an intelligent terminal held by a service person, and the client is an intelligent terminal held by a user and equipped with a WeChat. The method comprises the steps that a service operator inputs information such as a service main body identifier, a product name, a product identifier and the like on a service terminal, the service terminal generates a page generation instruction according to the information and sends the page generation instruction to a service server, the service server obtains product information stored in a database of the service server according to the product identifier, a page corresponding to a product is generated based on the product information, the service main body identifier is embedded in a page address of the page, and the service server feeds back the address of the page corresponding to the product to the service terminal of the service main body identifier, so that a dedicated product page of the service operator of the service terminal is generated. And the service server accesses the WeChat background server according to the unique identifier, acquires user information of the user, determines the matching degree of the user and the product according to the user information of the user, and finally inputs the matching degree to the service terminal corresponding to the service identifier main body so as to enable the service personnel of the service terminal to screen target users and effectively popularize the product.
Optionally, as shown in fig. 5, the page access request further carries a page address, and the information processing method further includes:
d1: and analyzing the page address to obtain the product identification of the product corresponding to the page.
D2: and searching an information calling interface corresponding to the product identifier according to the product identifier. Specifically, unique information calling interfaces are allocated for different products.
D3: and calling an interface based on the information corresponding to the product identifier, acquiring the information of the product, and feeding back the information to the social application. Specifically, after acquiring a page access request, the service server determines an information calling interface corresponding to the product according to the product identifier acquired by analyzing the page address, rapidly acquires the information of the product, and feeds the information of the product back to the social application for reference by a user.
In the embodiment of the invention, the independent information calling interface is allocated for each product, so that the product information is rapidly acquired according to the product identification and fed back to the user, and the information processing efficiency can be improved.
Optionally, before searching the information calling interface corresponding to the product identifier, acquiring a calling parameter transmitted by the server of the social application, and judging whether the calling parameter is legal (namely, judging whether the calling parameter is legal or not in a preset interval, if yes, not legal), thereby avoiding malicious calling.
Optionally, as shown in fig. 6, the page access request further carries a page address, and the information processing method further includes:
e1: and analyzing the page address to obtain the service body identifier.
E2: and associating the unified user identifier with the service body identifier.
E3: and counting the number of the user unified identifiers associated with the service body identifiers in the service server. One user unified identity represents one user, and the same service body identity can be associated with a plurality of user unified identities.
E4: and determining the assessment score of the service staff identified by the service body identification according to the number of the user unified identifications associated with the service body identification.
In this embodiment, the user uniform identifier in the page access request is associated and bound with the service body identifier in the page address, and the number of users of the service staff corresponding to the service body identifier is determined by counting the user uniform identifier associated with the service body identifier. And presetting a comparison table of the number of users and the score, and determining the assessment score of the salesman identified by the business body identification according to the comparison table, so that a reference can be provided for the popularization performance assessment of the salesman.
It should be understood that the sequence number of each step in the foregoing embodiment does not mean that the execution sequence of each process should be determined by the function and the internal logic, and should not limit the implementation process of the embodiment of the present invention.
Fig. 7 shows a block diagram of the information processing apparatus provided in the embodiment of the present application, corresponding to the information processing method described in the above embodiment, and only the portion relevant to the embodiment of the present application is shown for convenience of explanation.
Referring to fig. 7, the information processing apparatus includes: an access request acquisition unit 71, a user information acquisition unit 72, a matching degree determination unit 73, a matching degree output unit 74, wherein:
an access request obtaining unit 71, configured to obtain a page access request about a product sent by a client of a social application, where the page access request carries a user uniform identifier of a user on the social application;
a user information obtaining unit 72, configured to obtain user information of the user according to the user uniform identifier accessing the server of the social application;
a matching degree determining unit 73 for determining a matching degree of the user with the product according to user information of the user;
and a matching degree output unit 74 for outputting the matching degree of the user and the product to a service terminal associated with a service server, wherein the matching degree is used by a service person using the service terminal for screening a target user.
Optionally, the page access request further carries a page address, and the user information obtaining unit 72 includes:
the address analysis module is used for analyzing the page address and acquiring a product identifier of a product corresponding to the page;
the information searching module is used for searching social application account numbers and secret keys corresponding to the product identifiers from the database of the service server;
the pass acquisition module is used for accessing the social application server and acquiring passes of the business server on the social application server according to the social application account number and the secret key;
and the user information acquisition module is used for calling a server interface of the social application based on the unified identification of the user and the pass to acquire the user information of the user.
Optionally, the matching degree determining unit 73 includes:
the public account acquisition module is used for calling a server interface of the social application based on the user uniform identification and the pass to acquire a public account corresponding to the user uniform identification, wherein the public account is a public account focused by the user in the social application;
the access record acquisition module is used for acquiring an access record of the user accessing the public account on the server of the social application;
and the matching degree calculating module is used for calculating the matching degree of the user and the product according to the user information of the user and the access record.
Optionally, the user information of the user includes age, and the matching degree calculating module specifically includes:
an initial matching degree determination submodule for determining the initial matching degree of the user according to the age and a preset age degree comparison tableλ l0 ；
The type determining submodule is used for acquiring the type of the social application account corresponding to the product;
a matching degree calculating submodule for calculating the matching degree of the user and the product according to the following formulaD_ match：
；
Wherein, representDay now For the current time of the server,Day i0 representing that a user accesses a public account of the same type as a social application account corresponding to the product for the first timeiIs used for the time period of (a),T i_total representing cumulative access to the same type of public accountiIs used for the time period of (a),iis a positive integer, 0 < >i≤N，α i Representing the same type of public account numberiThe corresponding preset weight is used for the control of the display device,f ci representing access to the same type of public accountiIs used for the access frequency of (a),Day j0 representing that a user accesses a public account of a different type from a social application account corresponding to the product for the first timejIs used for the time period of (a),jis a positive integer, 0 < >j≤N，T j_total Representing cumulative access to the different types of public account numbersjIs used for the time period of (a),f cj representing access to the non-type public account numberjIs used for the access frequency of (a),β j representing the non-type public account numberjCorresponding preset weights.
Optionally, the information processing apparatus further includes:
the page generation instruction acquisition unit is used for acquiring a page generation instruction of a product, wherein the page generation instruction carries a product identifier and a service main body identifier, and the service main body identifier is used for identifying a service person requesting to generate a page;
the product information acquisition unit is used for acquiring the product information of the product according to the product identifier;
and the page generation unit is used for generating a page corresponding to the product based on the product information, and embedding the service subject identifier into a page address of the page so as to associate and bind a user unified identifier carried by the page access request with the service subject identifier after the page access request is acquired.
Optionally, the information processing apparatus further includes:
the product identifier obtaining unit is used for analyzing the page address and obtaining the product identifier of the product corresponding to the page;
the interface searching unit is used for searching an information calling interface corresponding to the product identifier according to the product identifier;
and the product information feedback unit is used for calling an interface based on the information corresponding to the product identifier, acquiring the information of the product and feeding back the information to the social application.
Optionally, the information processing apparatus further includes:
a service body identifier obtaining unit, configured to parse the page address and obtain the service body identifier;
an identifier association unit, configured to associate the user uniform identifier with the service body identifier;
the quantity counting unit is used for counting the quantity of the user unified identifiers associated with the service body identifiers in the service server;
and the assessment score determining unit is used for determining the assessment score of the service staff identified by the service body identification according to the number of the user unified identifications associated with the service body identification.
According to the embodiment of the invention, the page access request about the product is sent by the client of the social application, the page access request carries the unified user identifier of the user on the social application, then the server of the social application is accessed according to the unified user identifier, the user information of the user is obtained, the matching degree of the user and the product is determined according to the user information of the user, so that whether the user is suitable for the product is determined, the matching degree of the user and the product is output to the service terminal associated with the service server, the matching degree is used for screening a target user by a service person using the service terminal, whether the product is further promoted for the user is determined according to the matching degree, the product requirement of the user is accurately positioned, the product promotion is effectively followed, the user experience is enhanced, and the product promotion efficiency is improved.
Fig. 8 is a schematic diagram of a server according to an embodiment of the present invention. As shown in fig. 8, the server 8 of this embodiment includes: a processor 80, a memory 81 and a computer program 82, such as an information processing program, stored in the memory 81 and executable on the processor 80. The processor 80, when executing the computer program 82, implements the steps of the various information processing method embodiments described above, such as steps 101 through 104 shown in fig. 1. Alternatively, the processor 80, when executing the computer program 82, performs the functions of the modules/units of the apparatus embodiments described above, such as the functions of the modules 71-74 shown in fig. 7.
By way of example, the computer program 82 may be partitioned into one or more modules/units that are stored in the memory 81 and executed by the processor 80 to complete the present invention. The one or more modules/units may be a series of computer program instruction segments capable of performing the specified functions, which instruction segments describe the execution of the computer program 82 in the server 8.
The server 8 may be a computing device such as a desktop computer, a notebook computer, a palm computer, a cloud server, etc. The server may include, but is not limited to, a processor 80, a memory 81. It will be appreciated by those skilled in the art that fig. 8 is merely an example of the server 8 and is not limiting of the server 8, and may include more or fewer components than shown, or may combine certain components, or different components, e.g., the server may also include input and output devices, network access devices, buses, etc.
The processor 80 may be a central processing unit (Central Processing Unit, CPU), but may also be other general purpose processors, digital signal processors (Digital Signal Processor, DSP), application specific integrated circuits (Application Specific Integrated Circuit, ASIC), off-the-shelf programmable gate arrays (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, or the like. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The memory 81 may be an internal storage unit of the server 8, such as a hard disk or a memory of the server 8. The memory 81 may be an external storage device of the server 8, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card) or the like, which are provided on the server 8. Further, the memory 81 may also include both an internal storage unit and an external storage device of the server 8. The memory 81 is used for storing the computer program and other programs and data required by the server. The memory 81 may also be used to temporarily store data that has been output or is to be output.
In addition, each functional unit in the embodiments of the present invention may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.
The integrated modules/units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium. Based on such understanding, the present invention may implement all or part of the flow of the method of the above embodiment, or may be implemented by a computer program to instruct related hardware, where the computer program may be stored in a computer readable storage medium, and when the computer program is executed by a processor, the computer program may implement the steps of each of the method embodiments described above. Wherein the computer program comprises computer program code which may be in source code form, object code form, executable file or some intermediate form etc. The computer readable medium may include: any entity or device capable of carrying the computer program code, a recording medium, a U disk, a removable hard disk, a magnetic disk, an optical disk, a computer Memory, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), an electrical carrier signal, a telecommunications signal, a software distribution medium, and so forth. It should be noted that the computer readable medium contains content that can be appropriately scaled according to the requirements of jurisdictions in which such content is subject to legislation and patent practice, such as in certain jurisdictions in which such content is subject to legislation and patent practice, the computer readable medium does not include electrical carrier signals and telecommunication signals.
The above embodiments are only for illustrating the technical solution of the present invention, and not for limiting the same; although the invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present invention, and are intended to be included in the scope of the present invention.
Claims (9)
1. An information processing method, characterized by comprising:
acquiring a page access request about a product sent by a client of a social application, wherein the page access request carries a user unified identifier of a user on the social application;
accessing a server of the social application according to the unified user identifier, and acquiring user information of the user;
determining the matching degree of the user and the product according to the user information of the user;
outputting the matching degree of the user and the product to a service terminal associated with a service server, wherein the matching degree is used for screening target users by a service operator using the service terminal;
the user information of the user includes age; the determining the matching degree of the user and the product according to the user information of the user comprises the following steps:
determining the initial matching degree of the user according to the age and a preset age degree comparison tableλ l0 ；
Acquiring the type of the social application account corresponding to the product;
calculating the matching degree of the user and the product according to the following formulaD_match：
；
Wherein, representDay now For the current time of the server,Day i0 representing that a user accesses a public account of the same type as a social application account corresponding to the product for the first timeiIs used for the time period of (a),T i_total representing cumulative access to the same type of public accountiIs used for the time period of (a),iis a positive integer, 0 < >i≤N，α i Representing the same type of public account numberiThe corresponding preset weight is used for the control of the display device,f ci representing access to the same type of public accountiIs used for the access frequency of (a),Day j0 representing that a user accesses a public account of a different type from a social application account corresponding to the product for the first timejIs used for the time period of (a),jis a positive integer, 0 < >j≤N，T j_total Representing cumulative access to the different types of public account numbersjIs used for the time period of (a),f cj representing access to the non-type public account numberjIs used for the access frequency of (a),β j representing the non-type public account numberjCorresponding preset weights.
2. The method according to claim 1, wherein the page access request further carries a page address, and the obtaining the user information of the user according to the server accessing the social application with the user uniform identifier includes:
analyzing the page address to obtain a product identifier of a product corresponding to the page;
searching a social application account number and a secret key corresponding to the product identifier from a database of the service server;
accessing a server of the social application, and acquiring a pass of the business server on the server of the social application according to the social application account number and the secret key;
and calling a server interface of the social application based on the unified identification of the user and the pass to acquire user information of the user.
3. The information processing method according to claim 2, wherein the determining the degree of matching of the user with the product based on the user information of the user includes:
based on the user unified identification and the pass, calling a server interface of the social application, and acquiring a public account corresponding to the user unified identification, wherein the public account is a public account focused by the user in the social application;
acquiring an access record of the user accessing the public account on a server of the social application;
and calculating the matching degree of the user and the product according to the user information of the user and the access record.
4. The information processing method according to claim 1, characterized by comprising, before the service server obtains a page access request of a product sent by a social application:
acquiring a page generation instruction of a product, wherein the page generation instruction carries a product identifier and a service body identifier, and the service body identifier is used for identifying a service person requesting to generate a page;
acquiring product information of the product according to the product identifier;
and generating a page corresponding to the product based on the product information, and embedding the service body identifier into a page address of the page, so that after the page access request is acquired, the user unified identifier carried by the page access request is associated and bound with the service body identifier.
5. The information processing method according to claim 4, wherein the page access request further carries a page address, the information processing method further comprising:
analyzing the page address to obtain a product identifier of a product corresponding to the page;
searching an information calling interface corresponding to the product identifier according to the product identifier;
and calling an interface based on the information corresponding to the product identifier, acquiring the information of the product, and feeding back the information to the social application.
6. The information processing method according to claim 4, characterized in that the information processing method further comprises:
analyzing the page address to obtain the service body identifier;
associating the user unified identifier with the service body identifier;
counting the number of user unified identifiers associated with the service body identifiers in the service server;
and determining the assessment score of the service staff identified by the service body identification according to the number of the user unified identifications associated with the service body identification.
7. A computer-readable storage medium storing a computer program, characterized in that the computer program when executed by a processor implements the steps of the information processing method according to any one of claims 1 to 6.
8. A server comprising a memory, a processor and a computer program stored in the memory and executable on the processor, characterized in that the processor when executing the computer program performs the steps of:
acquiring a page access request about a product sent by a client of a social application, wherein the page access request carries a user unified identifier of a user on the social application;
accessing a server of the social application according to the unified user identifier, and acquiring user information of the user;
determining the matching degree of the user and the product according to the user information of the user;
outputting the matching degree of the user and the product to a service terminal associated with a service server, wherein the matching degree is used for screening target users by a service operator using the service terminal;
the user information of the user includes age; the determining the matching degree of the user and the product according to the user information of the user comprises the following steps:
determining the initial matching degree of the user according to the age and a preset age degree comparison tableλ l0 ；
Acquiring the type of the social application account corresponding to the product;
calculating the matching degree of the user and the product according to the following formulaD_match：
；
Wherein, representDay now For the current time of the server,Day i0 representing that a user accesses a public account of the same type as a social application account corresponding to the product for the first timeiIs used for the time period of (a),T i_total representing cumulative access to the same type of public accountiIs used for the time period of (a),iis a positive integer, 0 < >i≤N，α i Representing the same type of public account numberiThe corresponding preset weight is used for the control of the display device,f ci representing access to the same type of public accountiIs used for the access frequency of (a),Day j0 representing that a user accesses a public account of a different type from a social application account corresponding to the product for the first timejIs used for the time period of (a),jis a positive integer, 0 < >j≤N，T j_total Representing cumulative access to the different types of public account numbersjIs used for the time period of (a),f cj representing access to the non-type public account numberjIs used for the access frequency of (a),β j representing the non-type public account numberjCorresponding preset weights.
9. The server of claim 8, wherein the processor when executing the computer program further performs the steps of:
acquiring a page generation instruction of a product, wherein the page generation instruction carries a product identifier and a service body identifier, and the service body identifier is used for identifying a service person requesting to generate a page;
acquiring product information of the product according to the product identifier;
and generating a page corresponding to the product based on the product information, and embedding the service body identifier into a page address of the page, so that after the page access request is acquired, the user unified identifier carried by the page access request is associated and bound with the service body identifier.
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| CN112241544B (en) * | 2020-10-27 | 2023-10-31 | 北京百家科技集团有限公司 | Service system, access method, access device, computer equipment and storage medium |
| CN113850633B (en) * | 2021-11-30 | 2022-04-19 | 荣耀终端有限公司 | Information pushing method and device |
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