CN109522079A - A kind of landing page generation method and device - Google Patents

A kind of landing page generation method and device Download PDF

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Publication number
CN109522079A
CN109522079A CN201811365430.8A CN201811365430A CN109522079A CN 109522079 A CN109522079 A CN 109522079A CN 201811365430 A CN201811365430 A CN 201811365430A CN 109522079 A CN109522079 A CN 109522079A
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China
Prior art keywords
page
user
template
landing page
target
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Pending
Application number
CN201811365430.8A
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Chinese (zh)
Inventor
沙雪
周健
李琳娜
刘炳礼
白紫琦
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Beijing Sohu New Media Information Technology Co Ltd
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Beijing Sohu New Media Information Technology Co Ltd
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Priority to CN201811365430.8A priority Critical patent/CN109522079A/en
Publication of CN109522079A publication Critical patent/CN109522079A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
    • G06F9/451Execution arrangements for user interfaces

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  • Engineering & Computer Science (AREA)
  • Software Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • User Interface Of Digital Computer (AREA)
  • Document Processing Apparatus (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention provides a kind of landing page generation method and device, this method includes obtaining Page Template, and Page Template includes identifier associated with user interface UI display content;Determine that user based on target pages template selected by Page Template, and shows target UI display content associated with the included object identifier of target pages template;Obtain the target pages element that user is inputted based on target UI display content;By identifier that target pages Match of elemental composition to target pages template is included and replacement obtains landing page.The present invention can provide Page Template and select for user, and user is made to show that landing page can be obtained in content input target pages element based on the target UI of selected target pages template.This can improve the versatility that landing page generates, to reduce development cost.

Description

A kind of landing page generation method and device
Technical field
The present invention relates to Internet technical fields, more specifically to a kind of landing page generation method and device.
Background technique
Landing page or landing page (English name is Landing Page) refer to some that visitor sees elsewhere Marketing activity (such as passing through the favor information of Email, social media or ad distribution) with theme, is linked to after click First page on website.Landing page provides the access experience of a kind of " target is super clear " for visitor, by being presented one A specific webpage points out that a specific path continues to deepen the relationship with website for visitor.
At this stage, the generation for landing page is all to lean on the exploitation of the single single page of development teams, but this kind of mode can only be directed to One project or a product, poor universality.
Summary of the invention
In view of this, to solve the above problems, the present invention provides a kind of landing page generation method and device.Technical solution is such as Under:
A kind of landing page generation method, comprising:
Page Template is obtained, the Page Template includes identifier associated with user interface UI display content;
Determine that user based on target pages template selected by the Page Template, and shows and the target pages template The included associated target UI of object identifier shows content;
Obtain the target pages element that user is inputted based on target UI display content;
By identifier that the target pages Match of elemental composition to the target pages template is included and replacement is landed Page.
Preferably, the target pages element for obtaining user and being inputted based on target UI display content, comprising:
Based on the page elements of the Page Template got in advance, mesh corresponding to the target pages template is shown Mark page elements;
It responds user and shows that content is operated for the input of the target pages element based on the target UI.
Preferably, the method also includes:
The landing page is shown with preview form, and responds the confirmation operation of user.
It is preferably, described that the landing page is shown with preview form, comprising:
The preview address of the landing page is generated and pushes to user, the preview address is for being triggered with preview form Show the landing page;
Respond the trigger action that user is directed to the preview address.
Preferably, the method also includes:
When the confirmation operation is to generate the operation of the landing page for characterizing confirmation, generates and push institute to user State the online address of landing page.
A kind of landing page generating means, comprising:
First obtains module, and for obtaining Page Template, the Page Template includes to show content with user interface UI Associated identifier;
Display module, for determining that user based on target pages template selected by the Page Template, and shows and institute It states the associated target UI of the included object identifier of target pages template and shows content;
Second obtains module, the target pages element inputted for obtaining user based on target UI display content;
Replacement module, the identifier for being included by the target pages Match of elemental composition to the target pages template is simultaneously Replacement obtains landing page.
Preferably, described second module is obtained, is specifically used for:
Based on the page elements of the Page Template got in advance, mesh corresponding to the target pages template is shown Mark page elements;It responds user and shows that content is operated for the input of the target pages element based on the target UI.
Preferably, described device further include:
Previewing module for showing the landing page with preview form, and responds the confirmation operation of user.
Preferably, for preview form show it is described landing page the previewing module, be specifically used for:
The preview address of the landing page is generated and pushes to user, the preview address is for being triggered with preview form Show the landing page;Respond the trigger action that user is directed to the preview address.
Preferably, described device further include:
Pushing module, for generating when the confirmation operation is to generate the operation of the landing page for characterizing confirmation And the online address of the landing page is pushed to user.
Compared to the prior art, what the present invention realized has the beneficial effect that
A kind of landing page generation method and device, this method provided by the invention can provide Page Template for user above Selection, and make user show that content input target pages element can be obtained based on the target UI of selected target pages template and fall Ground page.This can improve the versatility that landing page generates, to reduce development cost.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this The embodiment of invention for those of ordinary skill in the art without creative efforts, can also basis The attached drawing of offer obtains other attached drawings.
Fig. 1 is the method flow diagram of landing page generation method provided in an embodiment of the present invention;
Fig. 2 is the another method flow chart of landing page generation method provided in an embodiment of the present invention;
Fig. 3 is the structural schematic diagram of landing page generating means provided in an embodiment of the present invention;
Fig. 4 is another structural schematic diagram of landing page generating means provided in an embodiment of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other Embodiment shall fall within the protection scope of the present invention.
The embodiment of the present invention provides a kind of landing page generation method, and the method flow diagram of this method is as shown in Figure 1, include such as Lower step:
S10, obtains Page Template, and Page Template includes identifier associated with user interface UI display content.
During executing step S10, acquired Page Template is that designer is made for different designs demand Make.In conjunction with different business scenarios, land and be integrated with different functional units on page, for example, group picture, video, article list, Button, map, two dimensional code etc..Certainly, Page Template also has a general utility functions, for example style sheet, interaction, buries point, on file Pass etc., it for burying a little, is a little put into Page Template by that will bury, while generating landing page, completes user behavior and adopt The sophisticated functions such as collection, consequently facilitating formulating more preferably marketing strategy.
It should be noted that identifier is set in HTML, JS or CSS of Page Template, showed in a manner of UI User such as fills in, chooses, uploading at the inputs operation.And identifier and UI show that the incidence relation between content is set in advance It sets.
S20 determines that user based on target pages template selected by Page Template, and shows and wrapped with target pages template The associated target UI containing object identifier shows content.
S30 obtains the target pages element that user is inputted based on target UI display content.
During executing step S30, target pages element can be page title, can also be download link, by Button text etc., the present embodiment does not limit this, and can be set according to actual needs different type.
It certainly,, can be with pre-production difference Page Template to input element in some other embodiment Corresponding page elements, for example, page elements are the picture in carousel figure for the Page Template of carousel graph type;? Target pages element corresponding to shows target pages template while displaying target UI shows content, for selection by the user, into One step respond user for the target page element input operation.
S40, by identifier that target pages Match of elemental composition to target pages template is included and replacement obtains landing page.
During executing step S40, the modes such as regular expression can be used the mark in target pages template Symbol replaces with the matched target pages element of institute.
It is shown in Fig. 1 to go out to land the basis of page generation method to improve user experience in some other embodiment On, further include following steps, method flow diagram is as shown in Figure 2:
S50 shows landing page with preview form, and responds the confirmation operation of user.
During executing step S50, second grade preview can achieve with landing page shown by preview form, at this point, User can be for the landing page input " confirmation generates " of the preview form or the confirmation operation of " cancel and generating ".
Certainly, it is contemplated that multiple user's same times carry out the complications of preview, show landing page with preview form In the process, it can be generated and push to user the preview address of landing page, preview address is shown for being triggered with preview form Land page;Respond the trigger action that user is directed to preview address.
It should be noted that preview address can be the address MD5, can be specifically calculated based on the content of landing page, With uniqueness.
It further, is to confirm for characterizing in confirmation operation to buy user need not, configuring individual server When generating the operation of landing page, the online address of landing page is generated and pushed to user.
Specifically, landing page can be uploaded to when confirmation operation is to generate the operation of landing page for characterizing confirmation Cloud server, user can download landing page by checking, replicating online address from cloud server.Furthermore, online Location is made of landing page address and landing page title, and landing page address can be raw in conjunction with title, the generation time of landing page etc. At.
Further, the embodiment of the present invention also provides modification function, it is, but needs constant in online address are repaired When changing landing page, user directly modifies the content of target pages element in landing page, then confirms that this is just not necessarily like other HTML website making tool goes almost to do again one time again.
Landing page generation method provided in an embodiment of the present invention can provide Page Template and select for user, and to use Family shows that landing page can be obtained in content input target pages element based on the target UI of selected target pages template.This The versatility that landing page generates is improved, to reduce development cost.
The landing page generation method provided based on the above embodiment, the embodiment of the present invention also provide a kind of above-mentioned landing of execution The device of page generation method, the structural schematic diagram of the device are as shown in Figure 3, comprising:
First obtains module 10, and for obtaining Page Template, Page Template includes to show content phase with user interface UI Associated identifier;
Display module 20, for determining that user based on target pages template selected by Page Template, and shows and target The associated target UI of the included object identifier of Page Template shows content;
Second obtains module 30, the target pages element inputted for obtaining user based on target UI display content;
Replacement module 40, identifier for being included by target pages Match of elemental composition to target pages template are simultaneously replaced To landing page.
Optionally, second module 30 is obtained, is specifically used for:
Based on the page elements of the Page Template got in advance, page object face element corresponding to shows target pages template Element;Respond user based on target UI show content for the target page element input operation.
It optionally, further include following module, structural schematic diagram is such as on the basis of the page generating means of landing out shown in Fig. 3 Shown in Fig. 4:
Previewing module 50 for showing landing page with preview form, and responds the confirmation operation of user.
Optionally, for being specifically used for the previewing module 50 of preview form display landing page:
The preview address of landing page is generated and pushes to user, preview address is landed for being triggered with preview form display Page;Respond the trigger action that user is directed to preview address.
Optionally, further include following module on the basis of the page generating means of landing out shown in Fig. 4:
Pushing module, for when confirmation operation is to generate the operation of landing page for characterize confirmation, generation and to user The online address of push landing page.
Landing page generating means provided in an embodiment of the present invention can provide Page Template and select for user, and to use Family shows that landing page can be obtained in content input target pages element based on the target UI of selected target pages template.This The versatility that landing page generates is improved, to reduce development cost.
A kind of landing page generation method provided by the present invention and device are described in detail above, it is used herein A specific example illustrates the principle and implementation of the invention, and the above embodiments are only used to help understand Method and its core concept of the invention;At the same time, for those skilled in the art is having according to the thought of the present invention There will be changes in body embodiment and application range, in conclusion the content of the present specification should not be construed as to the present invention Limitation.
It should be noted that all the embodiments in this specification are described in a progressive manner, each embodiment weight Point explanation is the difference from other embodiments, and the same or similar parts between the embodiments can be referred to each other. For the device disclosed in the embodiment, since it is corresponded to the methods disclosed in the examples, so being described relatively simple, phase Place is closed referring to method part illustration.
It should also be noted that, herein, relational terms such as first and second and the like are used merely to one Entity or operation are distinguished with another entity or operation, without necessarily requiring or implying between these entities or operation There are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant are intended to contain Lid non-exclusive inclusion, so that the element that the process, method, article or equipment including a series of elements is intrinsic, It further include either the element intrinsic for these process, method, article or equipments.In the absence of more restrictions, The element limited by sentence "including a ...", it is not excluded that in the process, method, article or equipment including the element In there is also other identical elements.
The foregoing description of the disclosed embodiments enables those skilled in the art to implement or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, as defined herein General Principle can be realized in other embodiments without departing from the spirit or scope of the present invention.Therefore, of the invention It is not intended to be limited to the embodiments shown herein, and is to fit to and the principles and novel features disclosed herein phase one The widest scope of cause.

Claims (10)

1. a kind of landing page generation method characterized by comprising
Page Template is obtained, the Page Template includes identifier associated with user interface UI display content;
Determine that user based on target pages template selected by the Page Template, and shows and wrapped with the target pages template The associated target UI containing object identifier shows content;
Obtain the target pages element that user is inputted based on target UI display content;
By identifier that the target pages Match of elemental composition to the target pages template is included and replacement obtains landing page.
2. the method according to claim 1, wherein the acquisition user, which is based on the target UI, shows content institute The target pages element of input, comprising:
Based on the page elements of the Page Template got in advance, page object corresponding to the target pages template is shown Surface element;
It responds user and shows that content is operated for the input of the target pages element based on the target UI.
3. the method according to claim 1, wherein the method also includes:
The landing page is shown with preview form, and responds the confirmation operation of user.
4. according to the method described in claim 3, it is characterized in that, described show the landing page with preview form, comprising:
The preview address of the landing page is generated and pushes to user, the preview address is shown for being triggered with preview form The landing page;
Respond the trigger action that user is directed to the preview address.
5. according to the method described in claim 3, it is characterized in that, the method also includes:
When the confirmation operation is to generate the operation of the landing page for characterizing confirmation, generates and fallen to described in user's push The online address of ground page.
6. a kind of landing page generating means characterized by comprising
First obtains module, and for obtaining Page Template, the Page Template includes to show that content is related to user interface UI The identifier of connection;
Display module, for determining that user based on target pages template selected by the Page Template, and shows and the mesh It marks the associated target UI of the included object identifier of Page Template and shows content;
Second obtains module, the target pages element inputted for obtaining user based on target UI display content;
Replacement module, identifier and replacement for being included by the target pages Match of elemental composition to the target pages template Obtain landing page.
7. device according to claim 6, which is characterized in that described second obtains module, is specifically used for:
Based on the page elements of the Page Template got in advance, page object corresponding to the target pages template is shown Surface element;It responds user and shows that content is operated for the input of the target pages element based on the target UI.
8. device according to claim 6, which is characterized in that described device further include:
Previewing module for showing the landing page with preview form, and responds the confirmation operation of user.
9. device according to claim 8, which is characterized in that for showing the described pre- of the landing page with preview form It lookes at module, is specifically used for:
The preview address of the landing page is generated and pushes to user, the preview address is shown for being triggered with preview form The landing page;Respond the trigger action that user is directed to the preview address.
10. device according to claim 8, which is characterized in that described device further include:
Pushing module, for the confirmation operation be for characterize confirmation generate it is described landing page operation when, generation and to User pushes the online address of the landing page.
CN201811365430.8A 2018-11-16 2018-11-16 A kind of landing page generation method and device Pending CN109522079A (en)

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CN110222261A (en) * 2019-05-21 2019-09-10 无线生活(杭州)信息科技有限公司 A kind of method and device of determining eavesdropping target
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CN110888634B (en) * 2019-11-04 2023-11-17 上海硬通网络科技有限公司 Game floor page generation method, game floor page generation device, computer equipment and storage medium
CN111680232A (en) * 2020-06-03 2020-09-18 北京三快在线科技有限公司 Page display method, device, equipment and storage medium
WO2023151572A1 (en) * 2022-02-10 2023-08-17 北京有竹居网络技术有限公司 Landing page processing method and apparatus

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Application publication date: 20190326