CN109429296B - Method, device and storage medium for associating terminal with internet surfing information - Google Patents
Method, device and storage medium for associating terminal with internet surfing information Download PDFInfo
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- CN109429296B CN109429296B CN201710769617.3A CN201710769617A CN109429296B CN 109429296 B CN109429296 B CN 109429296B CN 201710769617 A CN201710769617 A CN 201710769617A CN 109429296 B CN109429296 B CN 109429296B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W48/00—Access restriction; Network selection; Access point selection
- H04W48/08—Access restriction or access information delivery, e.g. discovery data delivery
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W48/00—Access restriction; Network selection; Access point selection
- H04W48/16—Discovering, processing access restriction or access information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W84/00—Network topologies
- H04W84/02—Hierarchically pre-organised networks, e.g. paging networks, cellular networks, WLAN [Wireless Local Area Network] or WLL [Wireless Local Loop]
- H04W84/10—Small scale networks; Flat hierarchical networks
- H04W84/12—WLAN [Wireless Local Area Networks]
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Abstract
The invention discloses a method, a device and a storage medium for associating a terminal with internet surfing information, wherein the method comprises the following steps: acquiring user internet access information corresponding to the wireless access point; judging whether the user internet information contains a terminal identification; if yes, associating the terminal identification with the user internet surfing information; if not, determining a time window and the wireless access point, counting the internet access times of the terminal identification in the user internet access information corresponding to the wireless access point in the time window, determining the terminal identification corresponding to the user internet access information without the terminal identification based on the counting result, and associating the terminal identification with the terminal identification. The method, the device and the storage medium can identify the internet surfing behavior of the user, have simple algorithm, easy realization, no need of repeated iterative operation, high operation efficiency, timely response to various service requirements, and can be widely applied to commercial activities such as real-time advertisement recommendation, marketing and the like.
Description
Technical Field
The present invention relates to the field of communications technologies, and in particular, to a method, an apparatus, and a storage medium for associating a terminal with internet access information.
Background
Along with the appearance of wifi, free wifi of family's self-construction, more and more mobile terminal pass through wifi and access the internet. Therefore, the browsing records of a fixed broadband contain the individual browsing behaviors of a plurality of mobile terminals, and how to identify the individual behaviors plays a decisive role in user individual identification and hobby information identification. The existing association algorithm of the web information and the terminal has two problems: 1. the algorithm is complex and needs to perform various complex calculations: the functions of intersection, variation and fitness are extreme, and no unified data can correlate all information; 2. the algorithm needs to carry out multiple iterative operations on the data, and the efficiency is low. The existing complex algorithm is used for mining calculation and identification, and long-time and large-batch data accumulation is needed, so that the timeliness is poor.
Disclosure of Invention
In view of the above, an object of the present invention is to provide a method, an apparatus and a storage medium for associating a terminal with internet access information.
According to an aspect of the present invention, a method for associating a terminal with internet access information is provided, including: acquiring user internet access information corresponding to the wireless access point; judging whether the user internet information contains a terminal identification; if yes, associating the terminal identification with the user internet surfing information; if not, determining a time window and a wireless access point corresponding to the user internet information, counting the internet access times of the terminal identification in the user internet information corresponding to the wireless access point in the time window, determining the terminal identification corresponding to the user internet information without the terminal identification based on the counting result, and associating the terminal identification with the terminal identification.
Optionally, the obtaining the user internet access information corresponding to the wireless access point includes: acquiring the stored user internet surfing information; according to a preset identification rule, identifying the user internet information through a Deep Packet Inspection (DPI) technology to acquire wireless access point identification information in the user internet information; and generating a user internet information set corresponding to the wireless access point according to the wireless access point identification information.
Optionally, the identifying the user internet surfing information by the deep packet inspection DPI technology includes: detecting the user internet surfing information through a Deep Packet Inspection (DPI) technology according to a preset information detection template, and determining whether the user internet surfing information is abnormal internet surfing information; if yes, cleaning the abnormal internet surfing information based on a preset abnormal information processing strategy, wherein the abnormal internet surfing information comprises: and (4) advertising information.
Optionally, the determining whether the user internet information includes a terminal identifier includes: analyzing the user internet information, and extracting user agent field information from the user internet information; judging whether the terminal identifier is contained in the user agent field information, wherein the terminal identifier comprises: machine model, MAC address.
Optionally, the determining the time window and the wireless access point corresponding to the user internet information includes: analyzing the user internet information without the terminal identification, and extracting internet time information and wireless access point identification information; wherein the wireless access point identification information comprises: a user account and an IP address; and determining the time window based on the preset time length and the internet surfing time information.
Optionally, the counting the internet access times of the terminal identifier in the user internet access information corresponding to the wireless access point in the time window includes: determining a corresponding user internet information set based on the wireless access point identification information contained in the user internet information which does not contain the terminal identification; determining an information subset in the user internet information set according to the time window; analyzing the user internet surfing information in the information subset to obtain a terminal identification; and counting the networking times corresponding to the terminal identification.
Optionally, determining, based on the statistical result, the terminal identifier corresponding to the user internet access information that does not include the terminal identifier includes: determining a terminal identifier with the most internet surfing times; and determining the terminal identification as the terminal identification corresponding to the user internet information which does not contain the terminal identification.
Optionally, the wireless access point comprises: and a wifi access point.
According to another aspect of the present invention, an apparatus for associating a terminal with internet access information is provided, including: the information acquisition module is used for acquiring user internet access information corresponding to the wireless access point; the information association module is used for judging whether the user internet information contains a terminal identifier; if yes, associating the terminal identification with the user internet surfing information; if not, determining a time window and a wireless access point corresponding to the user internet information, counting the internet access times of the terminal identification in the user internet information corresponding to the wireless access point in the time window, determining the terminal identification corresponding to the user internet information without the terminal identification based on the counting result, and associating the terminal identification with the terminal identification.
Optionally, the information obtaining module includes: the information generating unit is used for acquiring the stored user internet surfing information; according to a preset identification rule, identifying the user internet information through a Deep Packet Inspection (DPI) technology to acquire wireless access point identification information in the user internet information; and generating a user internet information set corresponding to the wireless access point according to the wireless access point identification information.
Optionally, the information obtaining module includes: the information cleaning unit is used for detecting the user internet surfing information through a Deep Packet Inspection (DPI) technology according to a preset information detection template and determining whether the user internet surfing information is abnormal internet surfing information or not; if yes, cleaning the abnormal internet surfing information based on a preset abnormal information processing strategy, wherein the abnormal internet surfing information comprises: and (4) advertising information.
Optionally, the information association module includes: the terminal determining unit is used for analyzing the user internet information and extracting the user agent field information from the user internet information; judging whether the terminal identifier is contained in the user agent field information, wherein the terminal identifier comprises: machine model, MAC address.
Optionally, the information association module includes: the window determining unit is used for analyzing the user internet surfing information which does not contain the terminal identification, and extracting internet surfing time information and wireless access point identification information; wherein the wireless access point identification information comprises: a user account and an IP address; and determining the time window based on the preset time length and the internet surfing time information.
Optionally, the information association module includes: the information statistical unit is used for determining a corresponding user internet information set based on the wireless access point identification information contained in the user internet information which does not contain the terminal identification; determining an information subset in the user internet information set according to the time window; analyzing the user internet surfing information in the information subset to obtain a terminal identification; and counting the networking times corresponding to the terminal identification.
Optionally, the information association module includes: the identification determining unit is used for determining the terminal identification with the largest networking times; and determining the terminal identification as the terminal identification corresponding to the user internet information which does not contain the terminal identification.
According to yet another aspect of the present invention, a computer-readable storage medium is provided, which stores computer instructions that, when executed by a processor, implement the method for associating a terminal with internet information as described above.
The invention relates to a method, a device and a storage medium for correlating a terminal and internet surfing information, wherein if the internet surfing information of a user does not contain a terminal identification, a time window and a wireless access point are determined, the internet surfing times of the terminal identification in the internet surfing information of the user corresponding to the wireless access point in the time window are counted, the terminal identification is determined based on the counting result and is correlated with the internet surfing information of the user, the internet surfing behavior of the user can be identified, the algorithm is simple and easy to realize, repeated iterative operation is not needed, the operation efficiency is high, various service requirements can be responded in time, and the method, the device and the storage medium can be widely applied to commercial activities such as real-time advertisement recommendation, marketing and the.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a flowchart illustrating an embodiment of a method for associating a terminal with internet access information according to the present invention;
fig. 2 is a schematic block diagram illustrating an embodiment of an apparatus for associating a terminal with internet access information according to the present invention;
fig. 3 is a schematic block diagram of an information obtaining module in an embodiment of an apparatus for associating a terminal with internet information according to the present invention;
fig. 4 is a schematic block diagram of an information association module in an embodiment of an apparatus for associating a terminal with internet access information according to the present invention.
Detailed Description
The present invention now will be described more fully hereinafter with reference to the accompanying drawings, in which exemplary embodiments of the invention are shown. The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Fig. 1 is a schematic flowchart of an embodiment of a method for associating a terminal with internet access information according to the present invention, as shown in fig. 1:
And 103, if the user internet information does not contain the terminal identification, determining a time window and a wireless access point corresponding to the user internet information, counting the internet times of the terminal identification in the user internet information corresponding to the wireless access point in the time window, and determining the terminal identification corresponding to the user internet information without the terminal identification based on the counting result.
And 104, associating the terminal identification with the user internet surfing information.
There may be various methods for obtaining the user internet information corresponding to the wireless access point. The Deep Packet Inspection (DPI) technology is a flow detection and control technology based on an application layer, and is used for recombining application layer information in an Open System Interconnection (OSI) seven-layer protocol by deeply reading the content of an IP packet load and then shaping the flow according to a management strategy defined by a system. For example, the stored user internet access information is acquired, the user internet access information is identified through a Deep Packet Inspection (DPI) technology according to a preset identification rule, and wireless access point identification information in the user internet access information is acquired, wherein the wireless access point identification information can be account information, IP information, wireless access point SSID information and the like. And generating a user internet information set corresponding to the wireless access point according to the identification information of the wireless access point, wherein the user internet information set can be in a queue or other implementation forms.
The user internet surfing information can be detected through a deep packet inspection DPI technology according to a preset information detection template, whether the user internet surfing information is abnormal internet surfing information or not is determined, and if the user internet surfing information is abnormal internet surfing information, the abnormal internet surfing information is cleaned based on a preset abnormal information processing strategy. The abnormal internet access information may be various, such as internet access information similar to malicious attacks, advertisement information, and the like.
In one embodiment, the user internet information is obtained from the storage server and cleaned, the fixed network DPI data is obtained, and whether the user internet information contains the terminal identification information or not is judged. There may be various methods for determining whether the user internet information includes the terminal identifier, for example, analyzing the user internet information, extracting the user agent field information from the user internet information, and determining whether the user agent field information includes the terminal identifier, where the terminal identifier includes: machine model, MAC address, etc.
And determining a time window and a wireless access point corresponding to the user internet information under the condition that the user internet information does not contain the terminal identification. Analyzing the user internet information without the terminal identification, and extracting internet time information and wireless access point identification information, wherein the wireless access point identification information comprises a user account, an IP address and the like. The time window is determined based on the predetermined time length and the internet surfing time information, and the time window can be set to be 20 seconds, 30 seconds and the like.
And determining a corresponding user internet information set based on the wireless access point identification information contained in the user internet information which does not contain the terminal identification. And determining an information subset in the user internet information set according to the time window, wherein the information subset can be a streaming time window queue corresponding to the time window. And analyzing the user internet surfing information in the information subset to acquire the terminal identification. And counting the internet access times corresponding to the terminal identification, determining the terminal identification with the most internet access times, and determining the terminal identification as the terminal identification corresponding to the user internet access information without the terminal identification. And carrying out association between the internet surfing information and the terminal by counting the occurrence times of the terminal identification in the time window.
When the data of the fixed network DPI is analyzed and researched, the Useragent in 90% of the data of the fixed network DPI can analyze the terminal identification information of the user, and in view of the fact that other internet surfing information of the user is generated by connecting a user terminal with a broadband, the user terminal information can be used for correlating various internet surfing information of terminals accessed to the same wireless access point.
For the situation that the user terminal identification information cannot be analyzed in the user agent of some internet surfing records, since the terminal of the user is acquiring the network information, other internet surfing operations of the terminal can also generate user browsing records, and the browsing records generated by the terminal of the user are the most in a certain short time period (for example, within 20 s), so that the association between the internet surfing information and the terminal can be performed by using the times of the terminal appearing in the time window. The time window should be set to be short, the user internet information in short time is counted, and the method can be realized by using a large data stream processing technology. The user internet information data is required to be read, the internet information data can be read through the memory database, and the performance of the internet information data can meet the production requirement.
In an embodiment, as shown in fig. 2, the present invention provides an apparatus 20 for associating a terminal with internet access information, including: an information acquisition module 21 and an information association module 22. The information obtaining module 21 obtains user internet access information corresponding to the wireless access point. The information association module 22 determines whether the user internet information includes a terminal identifier, and if so, the information association module 22 associates the terminal identifier with the user internet information. If not, the information association module 22 determines a time window and a wireless access point corresponding to the user internet information, counts the internet access times of the terminal identifier in the user internet information corresponding to the wireless access point in the time window, determines the terminal identifier corresponding to the user internet information without the terminal identifier based on the statistical result, and associates the terminal identifier with the terminal identifier.
As shown in fig. 3, the information acquisition module 21 includes: an information generating unit 211 and an information cleansing unit 212. The information generating unit 211 obtains the stored user internet information, and identifies the user internet information through a Deep Packet Inspection (DPI) technology according to a preset identification rule to obtain wireless access point identification information in the user internet information. The information generating unit 211 generates a user internet access information set corresponding to the wireless access point based on the wireless access point identification information.
The information cleaning unit 212 detects the user internet surfing information through a Deep Packet Inspection (DPI) technology according to a preset information detection template, determines whether the user internet surfing information is abnormal internet surfing information, and if the user internet surfing information is abnormal internet surfing information, the information cleaning unit 212 cleans the abnormal internet surfing information based on a preset abnormal information processing strategy.
As shown in fig. 4, the information association module 22 includes: a terminal determining unit 221, a window determining unit 222, an information counting unit 223, and an identification determining unit 224. The terminal determining unit 221 analyzes the user internet access information, extracts the user agent field information from the user internet access information, and determines whether the user agent field information contains a terminal identifier, wherein the terminal identifier includes a machine model, an MAC address, and the like. The window determining unit 222 analyzes the user internet access information without the terminal identifier, extracts internet access time information and wireless access point identifier information, wherein the wireless access point identifier information includes a user account, an IP address and the like, and determines a time window based on a predetermined time and the internet access time information.
The information statistics unit 223 determines a corresponding user internet access information set based on the wireless access point identification information included in the user internet access information that does not include the terminal identification. The information counting unit 223 determines an information subset in the user internet information set according to the time window, analyzes the user internet information in the information subset, obtains the terminal identifier, and counts the internet access times corresponding to the terminal identifier. The identifier determining unit 224 determines the terminal identifier with the largest number of times of network access, and determines the terminal identifier as the terminal identifier corresponding to the user network access information without the terminal identifier.
In one embodiment, the present invention provides a computer-readable storage medium storing computer instructions which, when executed by a processor, implement the above method for associating a terminal with internet information.
According to the method, the device and the storage medium for associating the terminal with the internet surfing information provided by the embodiment, if it is determined that the user internet surfing information does not contain the terminal identification, the time window and the wireless access point are determined, the internet surfing times of the terminal identification in the user internet surfing information corresponding to the wireless access point in the time window are counted, the terminal identification is determined based on the counting result and is associated with the user internet surfing information, the user internet surfing behavior can be identified, the algorithm is simple and easy to realize, repeated iterative operation is not needed, the operation efficiency is high, the association efficiency based on DPI data is high, the real-time performance is high, and various service requirements can be responded in time; the user interest and hobbies can be known through the association of the internet surfing information and the terminal, and the method can be widely applied to commercial activities such as real-time advertisement recommendation and marketing.
The method and system of the present invention may be implemented in a number of ways. For example, the methods and systems of the present invention may be implemented in software, hardware, firmware, or any combination of software, hardware, and firmware. The above-described order for the steps of the method is for illustrative purposes only, and the steps of the method of the present invention are not limited to the order specifically described above unless specifically indicated otherwise. Furthermore, in some embodiments, the present invention may also be embodied as a program recorded in a recording medium, the program including machine-readable instructions for implementing a method according to the present invention. Thus, the present invention also covers a recording medium storing a program for executing the method according to the present invention.
The description of the present invention has been presented for purposes of illustration and description, and is not intended to be exhaustive or limited to the invention in the form disclosed. Many modifications and variations will be apparent to practitioners skilled in this art. The embodiment was chosen and described in order to best explain the principles of the invention and the practical application, and to enable others of ordinary skill in the art to understand the invention for various embodiments with various modifications as are suited to the particular use contemplated.
Claims (14)
1. A method for associating a terminal with internet surfing information is characterized by comprising the following steps:
acquiring user internet access information corresponding to the wireless access point;
judging whether the user internet information contains a terminal identification;
if yes, associating the terminal identification with the user internet surfing information;
if not, determining a time window and a wireless access point corresponding to the user internet surfing information, counting the internet surfing times of a terminal identifier in the user internet surfing information corresponding to the wireless access point in the time window, determining the terminal identifier corresponding to the user internet surfing information without the terminal identifier based on a counting result, and associating the terminal identifier with the user internet surfing information without the terminal identifier;
wherein, the determining, based on the statistical result, the terminal identifier corresponding to the user internet access information that does not include the terminal identifier includes:
determining a terminal identifier with the most internet surfing times;
and determining the terminal identification as the terminal identification corresponding to the user internet information which does not contain the terminal identification.
2. The method of claim 1, wherein the obtaining the user surfing information corresponding to the wireless access point comprises:
acquiring the stored user internet surfing information;
according to a preset identification rule, identifying the user internet information through a Deep Packet Inspection (DPI) technology to acquire wireless access point identification information in the user internet information;
and generating a user internet information set corresponding to the wireless access point according to the wireless access point identification information.
3. The method of claim 2, wherein the identifying the user networking information via Deep Packet Inspection (DPI) technology comprises:
detecting the user internet surfing information through a Deep Packet Inspection (DPI) technology according to a preset information detection template, and determining whether the user internet surfing information is abnormal internet surfing information;
if yes, cleaning the abnormal internet surfing information based on a preset abnormal information processing strategy, wherein the abnormal internet surfing information comprises: and (4) advertising information.
4. The method of claim 2, wherein the determining whether the user internet information includes a terminal identifier comprises:
analyzing the user internet information, and extracting user agent field information from the user internet information;
judging whether the terminal identifier is contained in the user agent field information, wherein the terminal identifier comprises: machine model, MAC address.
5. The method of claim 4, wherein the determining the time window and the wireless access point corresponding to the user surfing information comprises:
analyzing the user internet information without the terminal identification, and extracting internet time information and wireless access point identification information; wherein the wireless access point identification information comprises: a user account and an IP address;
and determining the time window based on the preset time length and the internet surfing time information.
6. The method as claimed in claim 5, wherein said counting the number of times of surfing the internet for the terminal identifier in the user surfing information corresponding to the wireless access point within the time window comprises:
determining a corresponding user internet information set based on the wireless access point identification information contained in the user internet information which does not contain the terminal identification;
determining an information subset in the user internet information set according to the time window;
analyzing the user internet surfing information in the information subset to obtain a terminal identification;
and counting the networking times corresponding to the terminal identification.
7. The method of claim 1,
the wireless access point includes: and a wifi access point.
8. An apparatus for associating a terminal with internet access information, comprising:
the information acquisition module is used for acquiring user internet access information corresponding to the wireless access point;
the information association module is used for judging whether the user internet information contains a terminal identifier; if yes, associating the terminal identification with the user internet surfing information; if not, determining a time window and a wireless access point corresponding to the user internet surfing information, counting the internet surfing times of a terminal identifier in the user internet surfing information corresponding to the wireless access point in the time window, determining the terminal identifier corresponding to the user internet surfing information without the terminal identifier based on a counting result, and associating the terminal identifier with the user internet surfing information without the terminal identifier;
wherein, the information correlation module comprises:
the identification determining unit is used for determining the terminal identification with the largest networking times; and determining the terminal identification as the terminal identification corresponding to the user internet information which does not contain the terminal identification.
9. The apparatus of claim 8,
the information acquisition module includes:
the information generating unit is used for acquiring the stored user internet surfing information; according to a preset identification rule, identifying the user internet information through a Deep Packet Inspection (DPI) technology to acquire wireless access point identification information in the user internet information; and generating a user internet information set corresponding to the wireless access point according to the wireless access point identification information.
10. The apparatus of claim 9,
the information acquisition module includes:
the information cleaning unit is used for detecting the user internet surfing information through a Deep Packet Inspection (DPI) technology according to a preset information detection template and determining whether the user internet surfing information is abnormal internet surfing information or not; if yes, cleaning the abnormal internet surfing information based on a preset abnormal information processing strategy, wherein the abnormal internet surfing information comprises: and (4) advertising information.
11. The apparatus of claim 9,
the information association module comprises:
the terminal determining unit is used for analyzing the user internet information and extracting the user agent field information from the user internet information; judging whether the terminal identifier is contained in the user agent field information, wherein the terminal identifier comprises: machine model, MAC address.
12. The apparatus of claim 11,
the information association module comprises:
the window determining unit is used for analyzing the user internet surfing information which does not contain the terminal identification, and extracting internet surfing time information and wireless access point identification information; wherein the wireless access point identification information comprises: a user account and an IP address; and determining the time window based on the preset time length and the internet surfing time information.
13. The apparatus of claim 12,
the information association module comprises:
the information statistical unit is used for determining a corresponding user internet information set based on the wireless access point identification information contained in the user internet information which does not contain the terminal identification; determining an information subset in the user internet information set according to the time window; analyzing the user internet surfing information in the information subset to obtain a terminal identification; and counting the networking times corresponding to the terminal identification.
14. A computer-readable storage medium, wherein the computer-readable storage medium stores computer instructions, which when executed by a processor, implement the method for associating a terminal with internet information according to any one of claims 1 to 7.
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