CN109242638A - E-commerce marketing method and system based on Internet and live broadcast platform - Google Patents
E-commerce marketing method and system based on Internet and live broadcast platform Download PDFInfo
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- CN109242638A CN109242638A CN201811130065.2A CN201811130065A CN109242638A CN 109242638 A CN109242638 A CN 109242638A CN 201811130065 A CN201811130065 A CN 201811130065A CN 109242638 A CN109242638 A CN 109242638A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
- G06Q30/0635—Processing of requisition or of purchase orders
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/10—Protocols in which an application is distributed across nodes in the network
- H04L67/1095—Replication or mirroring of data, e.g. scheduling or transport for data synchronisation between network nodes
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/51—Discovery or management thereof, e.g. service location protocol [SLP] or web services
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M1/00—Substation equipment, e.g. for use by subscribers
- H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
- H04M1/724—User interfaces specially adapted for cordless or mobile telephones
- H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/4302—Content synchronisation processes, e.g. decoder synchronisation
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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Abstract
The invention provides an e-commerce marketing method and system based on an internet and a live broadcast platform, belonging to the technical field of e-commerce marketing. The method helps TV shopping enterprise to improve user flow and user viscosity, expands sales channels and realizes increase of business amount.
Description
Technical field
The present invention relates to electric business grass roots marketing techniques more particularly to a kind of based on internet+live streaming platform electric business marketing method
And system.
Background technique
TV shopping be all consumer buy commodity an important channel, businessman in this way, to before television set
Vast consumer good product and delivery service are continuously provided
The generation of this mode of TV shopping can be described as the market opportunity of lazy creation to a certain extent.The weakness packet of human nature
Containing inertia, consumer wishes to be sitting in family, which does not go, and watches TV it is known that merchandise news, makes a phone call
Buy commodity.
The rapid development of shopping at network is other than the rapid development dependent on network technology, even more because it has catered to consumption
The transformation of person's consumption habit, consumption pattern, it is just so-called to cater to consumer, and not go guidance consumer.It deposits in all markets
It is all being based on existing for demand.
TV shopping is compared to shopping at network, there is its natural advantage.Television channel is very high in the authority of China,
The reputation of its brand is significantly larger than any business website.In addition, television channel, which can found website, is engaged in e-commerce,
And meet the purchasing demand of user by various ways such as TV+phone (short message)+direct mail catalogues, but website cannot then found electricity
Tv channel.And the huge appeal of television shopping channels sales field live streaming is also what shopping online did not had
Current TV shopping is mostly merely with live telecast, telemarketing, and phone places an order after user takes a fancy to commodity by TV
Purchase, the introduction of every commodity, which is compared, simplifies, and can not fully understand product characteristics.
Summary of the invention
In order to solve the above technical problems, being based on the marketing of internet+live streaming platform electric business the invention proposes a kind of
System, the superior resources of integration live streaming platform social activity and electric business platform provide for major live streaming platform and television channel shopping transition
Complete set solution.
Comprehensive live streaming platform+electric business platform service process (commodity publication, programme televised live, shopping, dispatching etc.) at present carries out
Specification arranges, and is realized with information-based means.To the business datum of accumulation, is analyzed by the means of big data, be
The development that platform and electric business platform service is broadcast live provides data guidance.
The technical scheme is that
The invention proposes a kind of based on internet+live streaming platform electric business marketing system,
Specifically include that B2B2C electric business transaction platform, businessman manage platform, electric business comprehensive management platform, cell phone application, wechat quotient
City.
1, B2B2C platform provides whole process standardized management, and concrete function includes merchandise control, order management, shop pipe
The multimodes such as reason, marketing management, member management, customer service management, information management, financial management, report management, system administration, and
Support professional standard and a variety of docking techniques, realization is merged with third party's information system.
2, businessman manages platform and provides merchandise control function for seller.When electric business platform is entered in enterprise customer's selection, need
Log in businessman center and submit corresponding qualification to carry out real-name authentication, and can according to enter guide submit businessman's company information,
The letter such as enterprise qualification, shop type, signing classification and brand or application new brand, brand qualification, bank information, tax information
Breath, to realize that businessman enters, becomes the formal businessman of platform.Concrete function includes promotion management, merchandise control, trade management, visitor
It takes management, shop management, logistics management, manage and settle accounts reconciliation after sale.
3, electric business comprehensive platform will be managed collectively all channel business datums such as the store PC, APP application, wechat, including system
One merchandise control, unified order management, unified user management.
4, cell phone application, wechat store provide mobile terminal application for user, and place an order purchase while conveniently seeing TV shopping live streaming
It buys.
The present invention also provides a kind of based on internet+live streaming platform electric business marketing method,
Networking+live streaming platform positions the one-stop shopping of family, provides most complete most economical certified products security website platform for home shopping.
On the one hand, website is carried out is associated with TV shopping: website can inquire same day program listing, watch live telecast, program request quotient online
Product video directly places an order online to live streaming commodity；On the other hand, the online spy of the 24 hours whole day networks in website is also given full play to
Property, accomplish all commodity online retrievings on sale of TV shopping, inquiry, marketing function, can all there is different main website activities, frequency daily
Road and category activity have been accomplished to make up well to some drawbacks of traditional tv shopping.
In addition, other supplies of brands quotient can be developed using platform, while TV shopping member and development can be converted mutually
Network new user, by user behavior analysis, carries out membership promotion, improves user's stickiness.
Main realization and operation flow are described as follows:
Electric business platform passes through the program and merchandise news of automated manner live broadcasting platform, and can be in electric business platform for straight
It broadcasts commodity and miscellaneous promotion plan is set, promote electric business platform to the attraction of live streaming platform buyer；
Buyer the modes such as scans the two-dimensional code and pays close attention to the electric business shopping platform wechat public by the media such as TV or network direct broadcasting platform
Number and automatically become platform member；
After electric business platform member, buyer can buy the commodity in live streaming platform programme televised live in electric business platform, and can
To enjoy the promotional offer scheme of electric business platform；
For buyer member after electric business platform goods orders come into force, order is pushed to live streaming plateform system by electric business platform, convenient for electricity
The unified management of quotient's platform and live streaming platform to information such as live streaming commodity stocks, order, dispatchings；
The beneficial effects of the invention are as follows
Realization and utilization through the invention really effectively introduce customer flow for TV shopping enterprise, improve sales volume, this
Solution mainly solves following problems:
1): providing operation management platform for TV shopping enterprise, miscellaneous promotion plan is set for live streaming commodity, is passed through
Big data analysis formulates precision marketing strategy, promotes electric business platform to the attraction of live streaming platform buyer.
2): providing diversified merchandise display dimension for consumer, more understand the functional characteristic of commodity in depth, lead to simultaneously
It crosses live streaming platform and mobile application understands commodity sales promotion, consumer is helped to buy satisfied commodity.
Detailed description of the invention
Fig. 1 is commodity publication flow chart；
Fig. 2 is shopping process figure.
Specific embodiment
More detailed elaboration is carried out to the contents of the present invention below:
B2B2C electric business transaction platform, businessman are specifically included that based on internet+live streaming platform electric business marketing total solution
Manage platform, electric business comprehensive management platform, cell phone application, wechat store.
1, B2B2C platform provides whole process standardized management, and concrete function includes merchandise control, order management, shop pipe
The multimodes such as reason, marketing management, member management, customer service management, information management, financial management, report management, system administration, and
Support professional standard and a variety of docking techniques, realization is merged with third party's information system.
2, businessman manages platform and provides merchandise control function for seller.When electric business platform is entered in enterprise customer's selection, need
Log in businessman center and submit corresponding qualification to carry out real-name authentication, and can according to enter guide submit businessman's company information,
The letter such as enterprise qualification, shop type, signing classification and brand or application new brand, brand qualification, bank information, tax information
Breath, to realize that businessman enters, becomes the formal businessman of platform.Concrete function includes promotion management, merchandise control, trade management, visitor
It takes management, shop management, logistics management, manage and settle accounts reconciliation after sale.
3, electric business comprehensive platform will be managed collectively all channel business datums such as the store PC, APP application, wechat, including system
One merchandise control, unified order management, unified user management.
4, cell phone application, wechat store provide mobile terminal application for user, and place an order purchase while conveniently seeing TV shopping live streaming
It buys.
As shown in Figure 1, 2, it mainly realizes and operation flow is described as follows:
Electric business platform passes through the program and merchandise news of automated manner live broadcasting platform, and can be in electric business platform for straight
It broadcasts commodity and miscellaneous promotion plan is set, promote electric business platform to the attraction of live streaming platform buyer；
Buyer the modes such as scans the two-dimensional code and pays close attention to the electric business shopping platform wechat public by the media such as TV or network direct broadcasting platform
Number and automatically become platform member；
After electric business platform member, buyer can buy the commodity in live streaming platform programme televised live in electric business platform, and can
To enjoy the promotional offer scheme of electric business platform；
For buyer member after electric business platform goods orders come into force, order is pushed to live streaming plateform system by electric business platform, convenient for electricity
The unified management of quotient's platform and live streaming platform to information such as live streaming commodity stocks, order, dispatchings.
Claims (10)
1. a kind of based on internet+live streaming platform electric business marketing method, which is characterized in that
Main includes two aspects:
1) website is carried out is associated with TV shopping: program listing on the day of query site, watch live telecast online, program request commodity regard
Frequently, directly place an order online to live streaming commodity；
2) the 24 hours whole day networks in website are online, carry out online retrieving, the inquiry, sale of commodity on sale all to TV shopping,
Refresh different main website activity, channel and category activity daily.
2. the method according to claim 1, wherein
Further include,
Other supplies of brands quotient is developed, while converting TV shopping member and developing the new user in internet, passes through user behavior point
Analysis carries out membership promotion.
3. method according to claim 1 or 2, which is characterized in that
Further include,
Main realization and operation flow are described as follows:
Electric business platform passes through the program and merchandise news of automated manner live broadcasting platform, and in electric business platform for live streaming quotient
Promotion plan is arranged in product；
Buyer pays close attention to electric business shopping platform wechat public platform and automatically becomes platform meeting by TV or network direct broadcasting platform media
Member；
After electric business platform member, buyer buys the commodity in live streaming platform programme televised live in electric business platform, and can enjoy
The promotional offer scheme of electric business platform；
For buyer member after electric business platform goods orders come into force, order is pushed to live streaming plateform system by electric business platform, and electric business is flat
Platform and live streaming platform are managed collectively live streaming commodity stocks, order, distribution information.
4. according to the method described in claim 3, it is characterized in that,
Buyer by scan the two-dimensional code or way of search pay close attention to electric business shopping platform wechat public platform.
5. a kind of based on internet+live streaming platform electric business marketing system, which is characterized in that
Specifically include that B2B2C electric business transaction platform, businessman manage platform, electric business comprehensive management platform, cell phone application, wechat quotient
City；Wherein:
1), B2B2C platform provides whole process standardized management,
2), businessman manages platform；Merchandise control function is provided for seller；
3), electric business comprehensive platform；The store PC will be managed collectively, APP is applied, the channel business datum of wechat；4), cell phone application,
Wechat store provides mobile terminal application for user, and place an order purchase while conveniently seeing TV shopping live streaming.
6. system according to claim 5, which is characterized in that
Further include,
Whole process standardized management includes merchandise control, order management, shop management, marketing management, member management, customer service pipe
Reason, information management, financial management, report management, system administration.
7. system according to claim 6, which is characterized in that
Further include,
Support the docking technique of professional standard and more than one, realization is merged with third party's information system.
8. system according to claim 5, which is characterized in that
Further include,
When electric business platform is entered in enterprise customer's selection, needs to log in businessman center and submits corresponding qualification to carry out real-name authentication,
And businessman's company information, enterprise qualification, shop type, signing classification and brand or application new product are submitted according to entering to guide
Board, brand qualification, bank information, tax information become the formal businessman of platform to realize that businessman enters.
9. according to the method described in claim 6, it is characterized in that,
Further include,
It includes promotion management, merchandise control, trade management, customer service pipe that businessman, which manages platform and provides merchandise control function for seller,
Reason, logistics management, manages after sale and settles accounts reconciliation at shop management.
10. according to the method described in claim 5, it is characterized in that,
Further include,
The channel business datum of electric business comprehensive platform unified management includes unified merchandise control, unified order management, unification user
Management.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811130065.2A CN109242638A (en) | 2018-09-27 | 2018-09-27 | E-commerce marketing method and system based on Internet and live broadcast platform |
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|---|---|---|---|
| CN201811130065.2A CN109242638A (en) | 2018-09-27 | 2018-09-27 | E-commerce marketing method and system based on Internet and live broadcast platform |
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ID=65056986
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Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110033349A (en) * | 2019-03-28 | 2019-07-19 | 上海兴路文化传播有限公司 | A kind of shopping interactive system based on technology of Internet of things |
| CN110517119A (en) * | 2019-08-30 | 2019-11-29 | 孙翻红 | A kind of marketing method and information push platform |
| CN110738521A (en) * | 2019-10-10 | 2020-01-31 | 深圳市云积分科技有限公司 | multi-vendor brand customer selling method and device |
| CN110807664A (en) * | 2019-10-31 | 2020-02-18 | 深圳市云积分科技有限公司 | Cross-platform customer marketing method and device |
| CN111353849A (en) * | 2020-02-26 | 2020-06-30 | 苏州生意港数字科技有限公司 | Live broadcast technology-based business inviting service platform and business inviting method using same |
| CN111986407A (en) * | 2019-05-21 | 2020-11-24 | 杭州红逗角网络科技有限公司 | Interactive live broadcast shopping all-in-one machine |
| CN111988633A (en) * | 2019-05-21 | 2020-11-24 | 杭州红逗角网络科技有限公司 | Multi-independent scene live broadcast content sharing system |
| CN112669126A (en) * | 2021-01-19 | 2021-04-16 | 上海映荷网络科技有限公司 | Internet social contact and direct business electronic commerce APP platform |
| CN113689253A (en) * | 2021-07-09 | 2021-11-23 | 广州华多网络科技有限公司 | Live scene order generation method and corresponding device, equipment and medium thereof |
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| CN111986407A (en) * | 2019-05-21 | 2020-11-24 | 杭州红逗角网络科技有限公司 | Interactive live broadcast shopping all-in-one machine |
| CN111988633A (en) * | 2019-05-21 | 2020-11-24 | 杭州红逗角网络科技有限公司 | Multi-independent scene live broadcast content sharing system |
| CN110517119A (en) * | 2019-08-30 | 2019-11-29 | 孙翻红 | A kind of marketing method and information push platform |
| CN110738521A (en) * | 2019-10-10 | 2020-01-31 | 深圳市云积分科技有限公司 | multi-vendor brand customer selling method and device |
| CN110738521B (en) * | 2019-10-10 | 2022-04-15 | 深圳市云积分科技有限公司 | Client selling method and device for multi-merchant brand |
| CN110807664A (en) * | 2019-10-31 | 2020-02-18 | 深圳市云积分科技有限公司 | Cross-platform customer marketing method and device |
| CN111353849A (en) * | 2020-02-26 | 2020-06-30 | 苏州生意港数字科技有限公司 | Live broadcast technology-based business inviting service platform and business inviting method using same |
| CN112669126A (en) * | 2021-01-19 | 2021-04-16 | 上海映荷网络科技有限公司 | Internet social contact and direct business electronic commerce APP platform |
| CN113689253A (en) * | 2021-07-09 | 2021-11-23 | 广州华多网络科技有限公司 | Live scene order generation method and corresponding device, equipment and medium thereof |
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