CN103037245A - System and method for transmission of interactive content - Google Patents

System and method for transmission of interactive content Download PDF

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Publication number
CN103037245A
CN103037245A CN2011103056804A CN201110305680A CN103037245A CN 103037245 A CN103037245 A CN 103037245A CN 2011103056804 A CN2011103056804 A CN 2011103056804A CN 201110305680 A CN201110305680 A CN 201110305680A CN 103037245 A CN103037245 A CN 103037245A
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China
Prior art keywords
interactive
content
main frame
information
client
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CN2011103056804A
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Chinese (zh)
Inventor
蔡忠育
周维德
杨崑芳
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Taiwan Shin Kong Security Co Ltd
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Taiwan Shin Kong Security Co Ltd
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Priority to CN2011103056804A priority Critical patent/CN103037245A/en
Publication of CN103037245A publication Critical patent/CN103037245A/en
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Abstract

Provided is a system and a method for transmission of interactive content. The system mainly comprises a content servo main unit for providing transmission content and an interactive service main unit for producing and sending interactive image date to a customer end. When a customer end display device plays the content transmitted by the interactive service main unit, interactive procedures can be started by a customer end communication device, relative information especially interactive information relative to shopping is displayed through an interface, a user can watch the transmitted content in the customer end display device, meanwhile the relative information is obtained from the customer end communication device, and the interactive information is thereby produced. For example, when an online shopping procedure is to be completed, by means of the system and the method, an effective interactive procedure is carried out, and the defects that existing television shopping is inconvenient and a person needs to wait are avoided.

Description

Interactive content broadcasting system and method
Technical field
The present invention relates to a kind of interactive content broadcasting system and method, particularly a kind of personal communicator and terminal display image data of providing synchronously, and the corresponding System and method for of carrying out an interactive program.
Background technology
The behavior of general TV shopping betides the user when watching the content of TV shopping channel, when TV shopping person's products Presentation, the television content picture can show relevant shopping information simultaneously, such as product introduction, quantity, price, favourable condition, and comprise one or the telephone number of many groups, allow consumer's order that can dial simultaneously.
The characteristic of prior art is to utilize on TV products Presentation and attract the consumer to do shopping, yet, the shopping way of ordinary consumer is to order by the above-mentioned telephone number that shows at screen, if product is fast-selling, often there is telephone line can't to dial in not in good time, especially when proposing the preferential measure of short-term, usually cause the phenomenon of circuit traffic congestion.
The system of related art can be with reference to the system architecture schematic diagram of the figure 1 existing techniques in realizing TV shopping of describing.
Display client has a TV 10 among the figure; the television content that transmits from TV shopping dealer 18 of content system wherein, particularly on home shopping channel, on the TV 10 when introducing commodity; usually can show simultaneously a shopping information 101, remind the relevant information of ordering of consumer.Among this figure, a user 12 hand-held remote controllers 14 control television channels are arranged, and follow the indication of shopping information 101, be allocated to TV shopping dealer 18 by phone 16 and order.
Other has the technology of existing online shopping, and shopping content dealer is shown to the consumer by computer network and webpage with shopping information and watches, and the consumer can carry out online shopping by the order interface that webpage provides.
Summary of the invention
In view of this, the purpose of this invention is to provide a kind of interactive content broadcasting system and method, lack the method for effective TV shopping to solve prior art, the inconvenience that the mode of utilizing regular phone to do shopping produces, and the technical problem of the purposes that is not limited to do shopping.
For achieving the above object, the present invention adopts following technical scheme:
1. interactive content broadcasting system, described system comprises: a content servo host, in order to produce a content-data; One interactive services main frame connects this content servo host, receives this content-data, produces interactive image data; One client communication devices, by this interactive services main frame of network connection, the content that provides in order to start this interactive services main frame of interactive user's interface display; And a client display device, by this interactive services main frame of this network connection, in order to receive and to show this interactive image data; Wherein, the shown content in this interactive mode user interface is according to this interactive services main frame of a time information synchronization, to these interactive image data of should the client display device playing and synchronous change; This interactive services main frame receives by the interactive information of this client communication devices to should the interactive image data and producing again.
Better, described network comprises connection LAN, internet or a mobile communication network.
Better, described content servo host and this interactive services main frame are in the service in the single servo architecture, or are the main frame of office diverse location.
Better, this content-data that described content servo host produces comprises a home shopping channel content.
Better, described content-data is in conjunction with an interactive information, and generation has these interactive image data of this interactive information whereby.
Better, this interactive information that described interactive services main frame provides is the shopping information of related this home shopping channel content, comprises at least a content of good, price, number and shopping indication.
Better, the object information and shopping form of this home shopping channel content that described interactive user's interface display is play according to this client display device.
Better, described client display device more comprises box on a network equipment or the machine, connects whereby this interactive services main frame, reception also shows these interactive image data of being broadcast by this interactive services main frame.
Better, described system also comprises the local side server that is arranged at one or more client, in order to relay content that this interactive services main frame transmits to one or more corresponding client display device and client communication devices.
Better, the shown content in this interactive mode user interface of described client communication devices is according to synchronous this local side server of another temporal information, to this interactive image data synchronous change of should the client display device playing.
The present invention also provides a kind of interactive content broadcasting method, be applied to have a content servo host, in the interactive content broadcasting system of an interactive services main frame, a client display device and a client communication devices construction, described method comprises: set up the online of this client communication devices, this client display device and this interactive services main frame by a network; This content servo host produces a content-data; This interactive services main frame receives this content-data, forms interactive image data; This interactive services main frame is broadcast these interactive image data to this client display device; This client communication devices starts an interactive user interface, the shown content in this interactive mode user interface is provided by this interactive services main frame, and according to this interactive services main frame of a time information synchronization, and this interactive image data synchronous change to should the client display device playing; This interactive services main frame receives the interactive information that this client communication devices produces; And transmit this interactive information to this interactive services main frame through this network, finish an interactive program.
Better, described network comprises connection internet or a mobile communication network.
Better, described client display device connects this internet or this mobile communication network by box on a network equipment or the machine, and receives whereby these interactive image data of being broadcast by this interactive services main frame.
Better, this content-data that described content servo host produces comprises a home shopping channel content.
Better, in conjunction with an interactive information, generation has these interactive image data of this interactive information to described content servo host with this content-data.
Better, this interactive information that described interactive services main frame provides is the shopping information of related this home shopping channel content, comprises at least a content of good, price, number and shopping indication.
Better, the object information and shopping form of this home shopping channel content that described interactive user's interface display is play according to this client display device.
Better, this content-data that described content servo host produces includes the content of a plurality of channels, and this interactive services main frame cooperates the content of these a plurality of channels to produce the interactive image data of a plurality of channels.
Better, described interactive services main frame provides the interactive image data of a plurality of channels, provides this client display device to switch and shows.
Better, described interactive services main frame displaying contents corresponding to this client communication devices provides according to the receiving channels of this client display device through switching.
Since adopt above technical characterictic, so that the present invention compared to existing technology, has following advantage and good effect:
In sum, interactive content broadcasting system proposed by the invention need can be applicable in the interactive various video content broadcasting system, the content of wherein broadcasting is produced by the content servo host, better for a home shopping channel content (but being not limited to this embodiment), therefore, the interactive information that the interactive services main frame provides is the shopping information of related home shopping channel content, comprises content of good, price, number and shopping indication.The interactive interface that offers the consumer then is the object information and shopping form that shows related home shopping channel content, can reach whereby the program of an online shopping.In addition, the subscription of various audio-visual, literal, interactive game, online ballot all whereby system reach.
Description of drawings
Fig. 1 describes the system architecture schematic diagram of existing techniques in realizing TV shopping;
Fig. 2 shows the embodiment basic framework schematic diagram of interactive content broadcasting system of the present invention;
Figure 3 shows that the first embodiment schematic diagram of interactive content broadcasting system of the present invention;
Figure 4 shows that the second embodiment schematic diagram of interactive content broadcasting system of the present invention;
Figure 5 shows that the 3rd embodiment schematic diagram of interactive content broadcasting system of the present invention;
Flow process shown in Figure 6 is described the use step of interactive content broadcasting method of the present invention;
Flow process shown in Figure 7 is described the embodiment step of interactive content broadcasting method of the present invention.
Embodiment
The embodiment of interactive content broadcasting system proposed by the invention can be with reference to the shown basic framework schematic diagram of figure 2, this figure describes a basic framework and comprises several main assemblies, such as personal communicator 24 and a content service dealer 22 of a terminal display 20, usefulness that the user holds.According to one of embodiment, terminal display 20 can be in same net territory with the personal communicator 24 that the user hands, and again by the set various server of the long-range content service dealer of Internet connection 22; But embodiment is arranged in addition, Servers installed that can content service dealer 22 is set is in near-end, namely be in same net territory with terminal display 20 and the personal communicator 24 that the user hands, or adjacent network, in order to enterprise or individual's customized service are provided.
Embodiment according to Fig. 2, wherein content service dealer 22 is a television channel dealer, but be not to be limited to traditional television channel dealer, but can provide the dealer for the content of broadcasting on the computer network, be connected with the terminal display 20 of client by the first network 201 shown in the figure, terminal display 20 can be television set, computer display or any display that can receiving video signals, in ad hoc approach, can pass through such as (the set top box of box on the machine, STB) DTU (Data Transfer unit) is changed the signal that terminal display 20 for this reason can be play with the analog or digital signal that receives, and at last image display is seen to the user.First network 201 can be the online of a LAN (LAN), also can be the network line that is connected in internet (Internet), also be not limited to its execution mode, all can such as ADSL (asymmetric number loop), regional cable network, WiFi (wireless network), mobile network.
The user is in watching play content simultaneously, can start corresponding program contained in the personal communicator 24, according to technology of the present invention, personal communicator 24 is online in content service dealer 22 by second network 202, the corresponding program that starts will produce an interactive user interface, wherein content can be provided by content service dealer 22 equally, mainly provides the information of corresponding content of watching, and allows the user can carry out whereby interactive program.The application program that is provided by contents industry person can be provided the above-mentioned software that is executed in the personal communicator 24, comprises that utilizing network to download the modes such as (such as the App of intelligent mobile phone), external load is installed in the device.
For instance, if the content that content service dealer 22 broadcasts is the shopping content, content will be introduced information, characteristic and the ordering information of specific products, and the user can start corresponding program contained in the personal communicator 24 this moment, thereby synchronization gain relevant information, such as providing the contents such as the order of filling in shopping information, product introduction, quantity, price, favourable condition, can finish shopping by this mode.Wherein for wanting to buy maintaining secrecy of thing information, can be first and content service dealer 22 carries out that the user authenticates, the affirmation of identification and credit card etc., the present invention is not limited to ad hoc fashion.
In one embodiment, when if content service dealer 22 provides not only one content, the personal communicator 24 of the hand-held usefulness of user also can comprise the function of remote control indicated channel, utilize control signal 203 to set wherein menu, the content play of switching terminal display 20 whereby, and the information that above-mentioned interactive user interface presents transmits corresponding information with synchronous change but (such as object information and the shopping form of home shopping channel content) in real time by content service dealer 22.
The first embodiment of system architecture:
Then, Fig. 3 shows one of embodiment schematic diagram of interactive content broadcasting system of the present invention.
Show a terminal display 30 (such as TV, computer display, any video player etc.) among the figure, by the 32 online external device (ED)s of box on the machine, or use directly on-line network of a kind of Web TV (IPTV).This example is for to be online to an interactive services main frame 36 by network on-line 1, and this interactive services main frame 36 also is online to a content servo host 38.Hold a client communication devices 34 among the figure in user's 301 hands, connect communication base station 303 by network on-line 2 307, and be online to whereby interactive services main frame 36.The mode of above-mentioned network on-line can be and wired or wirelessly is online to the internet or undertaken online by a mobile communication network.
According to embodiment, foregoing servo host 38 mainly is the content provider, can set up the content of one or more channel, and the content-data that wherein produces will offer interactive services main frame 36.Wherein interactive services main frame 36 can be the service that is in simultaneously in the single servo architecture with content servo host 38, comes construction with identical or different main frame; The main frame that interactive services main frame 36 and content servo host 38 is made as the office diverse location in another attainable mode.
Interactive services main frame 36 can be stored in the internal memory first, and in conjunction with an interactive information, comprise the various information about this content-data after receiving content-data, can embed at the ad-hoc location of program image this interactive information.If home shopping channel content, then in conjunction with the relevant interactive information of shopping, such as merchandise news, quantity, price, preferential measure, and can comprise the field such as form, user's information of purchase order, all can finish interactive program by the interactive user interface that is shown in above-mentioned client communication devices 34, this example is namely finished the shopping program.
Method described in the invention is not limited to the shopping program, and applicable to the various interaction needs that utilize TV media, such as game on line, audio-visual subscription, ballot activity etc.
The second embodiment of system architecture:
Fig. 4 then describes another embodiment schematic diagram of interactive content broadcasting system of the present invention, and schematic diagram is described each end by network 4 interconnective embodiment.Wherein content servo host 46 is for generation of content-data, the different content that can comprise one or more channel, and interactive services main frame 48 receives the content-data that content servo host 46 is transmitted, equally in conjunction with an interactive information, generation has the interactive image data of interactive information whereby, and then reception is respectively held the user to ask and transmitted this interactive image data again.
Client display device 42 among the figure can include terminal display 421 and a DTU (Data Transfer unit) 422, can receive the outside various stream datas that transmit by network 4 whereby, DTU (Data Transfer unit) 422 can be simulation or the DTU (Data Transfer unit) of numeral such as box on the machine, and the video-audio data of crossfire on the network is converted to the video/audio signal that terminal display 421 can be play.The user of client can use various networked devices and interactive services main frame 48 online, such as client communication devices 1 (such as intelligent mobile phone, personal digital assistant (PDA)), the client communication devices 2 402 (such as notebook computer) and client communication devices 3 403 (such as desktop computer) of icon, these devices can pass through an Internet Service Provider 44 on-line networks 4.
When the user watches program by terminal display 421, such as home shopping channel, can utilize simultaneously an on-line interaction formula service host 48 of above-mentioned various client communication devices, and obtain the interactive information that is associated with home shopping channel, be shown in interactive user interface, the shopping information that wherein can comprise the home shopping channel content such as content of good, price, number and shopping indication etc., and provides subscribed services (shopping services such as forms, credit card are provided) equally.
It is worth mentioning that actual enforcement is not limited to said apparatus, and can reach on various device with networking function.In one embodiment, the device of the pattern that client communication devices 1 is represented can be realized the function of remote controller, therefore can control the content channel that client display device 42 receives.
The 3rd embodiment of system architecture:
Figure 5 shows that interactive content broadcasting system of the present invention the embodiment schematic diagram three.The same framework of this example links by network 4 mutually in content servo host 46, interactive services main frame 48 and the system that client terminal device makes up.
Under this framework, each client (such as enterprises end) is framework local side server 51 voluntarily, 52, be arranged at the local side server 51 of one or more client, 52 in order to relay content that interactive services main frame 48 transmits to one or more corresponding client display device (so terminal display of example) and client communication devices, therefore, interactive services main frame 48 is not directly to provide the interactive image data to each client, but can first image data be transmitted in each local side server 51,52 is temporary, served separately each client of belonging network by local side server 51,52.
Therefore, the interactive image data that loaded by interactive services main frame 48 can be set up the database of privately owned (private), local side server 51,52 namely such as the acting server between interactive services main frame 48 and client (proxy server), can broadcast according to the request of respectively holding the user of belonging network, comprise according to the time public affairs that set and broadcasting.
In this example, local side server 51 is online in interactive services main frame 48 by network 4, also can be connected in the end that terminal display 513, client network device 511 and client communication devices 512 form by residing net territory.Can serve simultaneously the multiterminal user in addition, such as terminal display 516, the client network device 515 and client communication devices 517 of the other end.
Under this framework embodiment, terminal display 513 and terminal display 516 can be received from the data content of local side server 51, the user can watch displaying contents, and utilize simultaneously client communication devices 512,517 obtain the information about displaying contents synchronously, the user transfers to interactive services main frame 48 by local side server 51 again by interactive user's generation of interfaces interactive information that device starts.Wherein the network connecting mode of client communication devices 512,517 also can be by the client network device 511 and client network device 515 online its local side servers 51 of local side except utilizing the mobile communication network.The enforcement state of interactive content broadcasting system proposed by the invention is not limited to particular form, and can be according to real network configuration, setting and the elasticity change.
Interactive services main frame 48 still can link another local side server 52 in this example, local side server 52 passes through the terminal display 523 of relevant local network connections inside, or links client communication devices 522 by client network device 521.Equally, the user can utilize client communication devices 522 to carry out interactive program in viewing terminal display 523 displayed contents simultaneously, comprises shopping, game, other audio-visual subscription or ballot supervisor.The interactive information that each end produces can be transmitted to interactive services main frame 48 by local side server 51,52 respectively, finish specific interactive program.
Wherein specifically, the mode that is different from the direct time synchronized interactive services of above-mentioned each client device main frame 48, this routine client communication devices 512,517, the 522 shown contents in interactive user interface that start are synchronized with local side server 51 according to another temporal information, 52, the interactive image data that displaying contents equally can corresponding each terminal display 513,516,523 be play and synchronous change, afterwards, local side server 51,52 will be obtained the interactive information that is produced by each terminal, obtain each local side server 51 by interactive services main frame 48 again, 52 information of passing on, and can finish specific interactional purpose.
Again embodiment according to interactive content broadcasting system proposed by the invention, the content-data that the content servo host produces can be not only in the content of one channel, and may include the content of a plurality of channels, and the interactive services main frame can receive these channel content, produces the interactive image data of a plurality of channels.One of embodiment is that the interactive services main frame will cooperate the content of these a plurality of channels that the interactive information of a plurality of correspondences is provided, or only directly broadcast to terminal display, and provide corresponding interaction content on each client communication devices.
Among this embodiment, each client communication devices can be embodied as the remote controller of a switching indicated channel, can reach online synchronously with the client display device, after namely switching client display device indicated channel by this client communication devices, the interactive services main frame will receive this information, broadcast synchronously afterwards the interactive image data of corresponding channel, and displaying contents corresponding to client communication devices provide according to the receiving channels of client display device through switching.
Then, flow chart shown in Figure 6 will be described the use step of interactive content broadcasting method of the present invention.
In user's operation, beginning starts each terminal display such as step S601, switches to specific TV channel.Then the user can correspondingly start an interactive program, such as step S603, and then connect interactive services main frame (step S605), receive the request of respectively holding the channel rating when the interactive services main frame, be about to interactive image data (television content) broadcasting to the terminal display of request end, comprise the stream data that utilizes network delivery, these real time contents produce correspondence the content (step S607) on the interface that is shown in each client communication devices.
When the user watches the interactive image data, simultaneously can obtain synchronous interactive information at its communicator of holding usefulness, when watching home shopping channel, obtain simultaneously description, quantity, price, favourable condition and the shopping forms etc. of dependent merchandise at communicator, description such as step S609, after the content that fill at interactive user interface for ratification, produce an interactive information.And transmit the interactive services main frame (step S611) that this interactive information to system provides, finish interactive program (step S613), as finish the online ordering service.
As shown in Figure 7 flow process is wherein described the embodiment step of interactive content broadcasting method of the present invention.
This interactive content is broadcast flow process and is applied in the above-mentioned interactive content broadcasting system with content servo host, interactive services main frame, each client display device and each client communication devices construction, flow process comprises beginning step S701, by the networking means, comprise wired or WLAN, the online internet of wired or wireless means or set up the online of each client communication devices, each client display device and interactive services main frame by mobile communication network.
Then, content dealer's servo host produces content-data (step S703), and content-data can be video content that various crossfire broadcasts, literal, music, real-time television program etc.These content-datas receive (step S705) by the interactive services main frame again, and can be in conjunction with interactive information (step S707), and produce interactive image data (step S709).One of embodiment is that the ad-hoc location that is screen display content indicates relevant interactive information, comprises how the indication user downloads software, how to produce the information such as interactive information.It is need not be in conjunction with any interactive information that embodiment is arranged more in addition, and the content-data that directly content dealer servo host is produced produces the interactive image data (step S709) of broadcasting on network.
Afterwards, broadcast the interactive image data extremely to client display device (step S711), start interactive program (step S713) through client communication devices, interactive program will start an interactive user interface, wherein displaying contents is that the information of synchronizing interactive service host is (according to the time, listing), for another above-described embodiment, also can be synchronously as the local side server of acting on behalf of usefulness, therefore can obtain corresponding content, these contents provide the user to produce interactive information, namely such as step S715, through the networking means, the interactive services main frame will receive the interactive information that client communication devices produces, and finish an interactive program (step S717).
In sum, interactive content broadcasting system proposed by the invention need can be applicable in the interactive various video content broadcasting system, the content of wherein broadcasting is produced by the content servo host, better for a home shopping channel content (but being not limited to this embodiment), therefore, the interactive information that the interactive services main frame provides is the shopping information of related home shopping channel content, comprises content of good, price, number and shopping indication.The interactive interface that offers the consumer then is the object information and shopping form that shows related home shopping channel content, can reach whereby the program of an online shopping.In addition, the subscription of various audio-visual, literal, interactive game, online ballot all whereby system reach.
But the above only is better possible embodiments of the present invention, and is non-so namely limit to claim of the present invention, so the equivalent structure that such as uses specification of the present invention and diagramatic content to do changes, all in like manner is contained in protection scope of the present invention.

Claims (20)

1. an interactive content broadcasting system is characterized in that, described system comprises:
One content servo host is in order to produce a content-data;
One interactive services main frame connects this content servo host, receives this content-data, produces interactive image data;
One client communication devices, by this interactive services main frame of network connection, the content that provides in order to start this interactive services main frame of interactive user's interface display; And
One client display device is by this interactive services main frame of this network connection, in order to receive and to show this interactive image data;
Wherein, the shown content in this interactive mode user interface is according to this interactive services main frame of a time information synchronization, to these interactive image data of should the client display device playing and synchronous change; This interactive services main frame receives by the interactive information of this client communication devices to should the interactive image data and producing again.
2. interactive content broadcasting system as claimed in claim 1 is characterized in that, described network comprises connection LAN, internet or a mobile communication network.
3. interactive content broadcasting system as claimed in claim 1 is characterized in that, described content servo host and this interactive services main frame are in the service in the single servo architecture, or are the main frame of office diverse location.
4. interactive content broadcasting system as claimed in claim 1 is characterized in that, this content-data that described content servo host produces comprises a home shopping channel content.
5. interactive content broadcasting system as claimed in claim 4 is characterized in that, described content-data is in conjunction with an interactive information, and generation has these interactive image data of this interactive information whereby.
6. interactive content broadcasting system as claimed in claim 5, it is characterized in that, this interactive information that described interactive services main frame provides is the shopping information of related this home shopping channel content, comprises at least a content of good, price, number and shopping indication.
7. interactive content broadcasting system as claimed in claim 4 is characterized in that, the object information of this home shopping channel content that described interactive user's interface display is play according to this client display device and shopping form.
8. interactive content broadcasting system as claimed in claim 1, it is characterized in that, described client display device more comprises box on a network equipment or the machine, connects whereby this interactive services main frame, and reception also shows these interactive image data of being broadcast by this interactive services main frame.
9. interactive content broadcasting system as claimed in claim 1, it is characterized in that, described system also comprises the local side server that is arranged at one or more client, in order to relay content that this interactive services main frame transmits to one or more corresponding client display device and client communication devices.
10. interactive content broadcasting system as claimed in claim 9, it is characterized in that, the shown content in this interactive mode user interface of described client communication devices is according to synchronous this local side server of another temporal information, to this interactive image data synchronous change of should the client display device playing.
11. interactive content broadcasting method, be applied to have a content servo host, in the interactive content broadcasting system of an interactive services main frame, a client display device and a client communication devices construction, it is characterized in that described method comprises:
Set up the online of this client communication devices, this client display device and this interactive services main frame by a network;
This content servo host produces a content-data;
This interactive services main frame receives this content-data, forms interactive image data;
This interactive services main frame is broadcast these interactive image data to this client display device;
This client communication devices starts an interactive user interface, the shown content in this interactive mode user interface is provided by this interactive services main frame, and according to this interactive services main frame of a time information synchronization, and this interactive image data synchronous change to should the client display device playing;
This interactive services main frame receives the interactive information that this client communication devices produces; And
Transmit this interactive information to this interactive services main frame through this network, finish an interactive program.
12. interactive content broadcasting method as claimed in claim 11 is characterized in that, described network comprises connection internet or a mobile communication network.
13. interactive content broadcasting method as claimed in claim 12, it is characterized in that, described client display device connects this internet or this mobile communication network by box on a network equipment or the machine, and receives whereby these interactive image data of being broadcast by this interactive services main frame.
14. interactive content broadcasting method as claimed in claim 11 is characterized in that, this content-data that described content servo host produces comprises a home shopping channel content.
15. interactive content broadcasting method as claimed in claim 14 is characterized in that, in conjunction with an interactive information, generation has these interactive image data of this interactive information to described content servo host with this content-data.
16. interactive content broadcasting method as claimed in claim 15, it is characterized in that, this interactive information that described interactive services main frame provides is the shopping information of related this home shopping channel content, comprises at least a content of good, price, number and shopping indication.
17. interactive content broadcasting method as claimed in claim 14 is characterized in that, the object information of this home shopping channel content that described interactive user's interface display is play according to this client display device and shopping form.
18. interactive content broadcasting method as claimed in claim 11, it is characterized in that, this content-data that described content servo host produces includes the content of a plurality of channels, and this interactive services main frame cooperates the content of these a plurality of channels to produce the interactive image data of a plurality of channels.
19. interactive content broadcasting method as claimed in claim 18 is characterized in that, described interactive services main frame provides the interactive image data of a plurality of channels, provides this client display device to switch and shows.
20. interactive content broadcasting method as claimed in claim 19 is characterized in that, described interactive services main frame displaying contents corresponding to this client communication devices provides according to the receiving channels of this client display device through switching.
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CN109242638A (en) * 2018-09-27 2019-01-18 浪潮软件集团有限公司 E-commerce marketing method and system based on Internet and live broadcast platform

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CN108124167A (en) * 2016-11-30 2018-06-05 阿里巴巴集团控股有限公司 A kind of play handling method, device and equipment
CN109242638A (en) * 2018-09-27 2019-01-18 浪潮软件集团有限公司 E-commerce marketing method and system based on Internet and live broadcast platform

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Application publication date: 20130410