CN109039737A - A kind of Website operation management system - Google Patents
A kind of Website operation management system Download PDFInfo
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- CN109039737A CN109039737A CN201810858820.2A CN201810858820A CN109039737A CN 109039737 A CN109039737 A CN 109039737A CN 201810858820 A CN201810858820 A CN 201810858820A CN 109039737 A CN109039737 A CN 109039737A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L41/00—Arrangements for maintenance, administration or management of data switching networks, e.g. of packet switching networks
- H04L41/50—Network service management, e.g. ensuring proper service fulfilment according to agreements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L41/00—Arrangements for maintenance, administration or management of data switching networks, e.g. of packet switching networks
- H04L41/14—Network analysis or design
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L41/00—Arrangements for maintenance, administration or management of data switching networks, e.g. of packet switching networks
- H04L41/14—Network analysis or design
- H04L41/142—Network analysis or design using statistical or mathematical methods
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Abstract
The present invention discloses a kind of Website operation management system, module, user sessions statistical module, visitor path acquisition module, website data memory module, Website server and display terminal are obtained including site visitor's master data, site visitor's data acquisition module is connect with user sessions statistical module, and Website server obtains module, user sessions statistical module, visitor path acquisition module and display terminal with visitor's master data respectively and connect.Website operation management system provided by the invention, pass through Website server and gather site visitor's master data and obtains the website operation metewand that module, user sessions statistical module and visitor path obtain the module statistics different time sections website, improve the data acquisition efficiency to website and the acquisition speed to visitor information, reliable reference frame is provided for Website operation management, intuitively understands website visiting situation convenient for administrative staff.
Description
Technical field
The invention belongs to portal management technical fields, are related to a kind of Website operation management system.
Background technique
Currently, with the development of technology, the operating mode of e-commerce website graduallys mature, more and more enterprises are used
The mode of e-commerce website is established to attract more client sources, to achieve the purpose that expand corporate business.
However, can not be monitored to the operation situation of e-commerce website, and then lead to not understand under the prior art
To each influence factor of operation situation, the low problem of the efficiency of management of website is in turn resulted in, in order to improve administrative staff to website
Operation management, understand website state of development, a kind of Website operation management coefficient is first designed, for enterprise to be greatly improved
Commercial operation.
Summary of the invention
The purpose of the present invention is to provide Website operation management system, solve the process of website operation management
In, there are problems that efficiency of management difference and is unable to monitor website operation situation.
The purpose of the present invention can be achieved through the following technical solutions:
A kind of Website operation management system, including site visitor's master data obtain module, user sessions statistical module, visitor
Path obtains module, website data memory module, Website server and display terminal, site visitor's data acquisition module and visitor
Statistical module connection is measured, Website server is obtained with visitor's master data acquisition module, user sessions statistical module, visitor path respectively
Modulus block is connected with display terminal；
Site visitor's master data obtains the essential information that module is used to obtain the visitor for accessing the website, and will acquire
The essential information of visitor is respectively sent to user sessions statistical module and Website server；
User sessions statistical module is used to receive the essential information that site visitor's master data obtains the visitor that module is sent, and presses
It is divided according to the period of setting, is divided into some time, count user's access number of the website each period Nei, and
Visitor's personnel amount in each period of statistics is sent to Website server；
Visitor path obtains module and is used to obtain the access path address of each visitor, and by corresponding access path address with
The access path address stored in website data memory module matches, and obtains the corresponding number in each access path address,
The corresponding number in each access path address is sent to Website server；
Website data memory module be used to store guest access quantity in different time periods, the guest access website it is all
Access path address and visitor seek advice from the content of access, and the access path address is numbered according to setting sequence, passes through
Total access flow of the people of each access path is added up, determines the corresponding the number of visiting people of each access path, and according to access people
The sequence of flow from high to low, is successively numbered each access path, and respectively 1,2 ..., j ..., m, visitor seek advice from visit
The content asked is divided according to the keyword of setting, is divided into several group access contents, and different keywords are divided into different
It accesses in content group, all keywords constitute set of keywords S (s1, s2 ..., sx), and the total quantity of keyword is x；
Website server receives the essential information and user sessions that site visitor's master data obtains the visitor that module is sent
Visitor's personnel amount in each period that statistical module is sent, Website server extracts the essential information of visitor, to visitor's
Each visitor's pet name, guest access time point, access duration, access content in essential information, according to guest access time point, institute is right
The sequencing of each guest access is ranked up in the access time section answered, respectively ai1,ai2,...,aif,....,aiV, aif
F-th of visitor being expressed as in i-th of period counts the guest access time each in each period, when obtaining access
Between data acquisition system Bi(bi1,bi2,...,bif,....,biV), biF be expressed as in i-th of period f-th of guest access when
It is long；
Website Cloud Server is by access time data acquisition system BiIn respectively access the time threshold of duration and setting and carry out one by one
Comparison obtains access time comparison set B 'i(b′i1,b′i2,...,b′if,....,b′iV), b 'iF is expressed as i-th of time
Section in f-th of visitor access duration and time threshold between difference, if in i-th of period f-th of visitor access duration
Less than or equal to time threshold, then b ' is takeniF is equal to 0, if the access duration of f-th of visitor is greater than time threshold in i-th of period
Value, then take b 'iF is equal to difference between access time and time threshold, and by the address of each guest access in each period and net
It stands each access path stored in data memory module, counts each visitor and access coefficient under same path, obtain path access
Magnitude-set Li(li1,li2,...,lij,...,liM), liJ is expressed as what j-th of access path in i-th of period was accessed
Visitor's quantity；
Website server will compare set B ' access timeiIn in each period between each guest access duration and time threshold
Difference and the standard access duration of setting compare, judge in each period between each guest access duration and time threshold
The multiple proportion of difference and standard access duration obtains difference comparison set B "i(b″i1,b″i2,...,b″if,...,b″iV),
b″iThe difference that f is expressed as in i-th of period between the access duration and time threshold of f-th of visitor is the standard access time
Multiple, if the difference in i-th of period between the access duration and time threshold of f-th of visitor is the r-r+ of standard access time
At 1 times, b " is takeniF is equal to r+1, and different access time difference and the corresponding different access access right of the multiple of standard access time
Weight coefficient, i.e., when the multiple for accessing duration difference is respectively 1,2 ..., r ..., h, corresponding weight coefficient is respectively g1,
g2,...,gr,...,gh；Difference is compared into set B "iIt is right one by one that middle access time multiple is carried out with several access time multiples
Than being obtained respectively accessing the corresponding weight coefficient of duration difference multiple, respectively gb " in difference comparison set according to comparisoni1,gb″i2,...,gb″if,...,gb″iv；
Meanwhile Website server extracts the content of each guest access in each period, by each guest access in each period
Content and set of keywords in several keywords compared one by one, obtain keyword comparison set Eif(eif1,
eif2,...,eifX), eifX is expressed as x-th of keyword contrast number of f-th of visitor in i-th of period, if at i-th
Between mismatched in the access content of f-th of visitor with x-th of keyword in section, then take eifX is equal to 0, otherwise, takes eifX is equal to 1；
Website server is obtained by combining site visitor's master data to obtain module and user sessions statistics mould according to access
Time comparison set, path access magnitude-set, difference comparison set and keyword comparison set, count not according to upper set
Metewand Q is runed with the website in the period, website operation metewand in each period of acquisition is sent to display
Terminal；
Display terminal is used to receive website operation metewand in each period of Website server transmission and is shown
Show.
Further, the essential information of the visitor includes visitor's pet name, guest access time point, access duration, access
Content.
Further, some time is ranked up according to the sequence of time order and function, and respectively 1,2 ..., i ..., n,
The different periods corresponds to different time ranges, and the time interval of each period is identical.
Further, user sessions statistical module visitor's pet name in visitor's essential information and visitor based on the received
Visitor's time point is accessed, the access time point of each visitor is compared with the time in each period one by one respectively, with determination
Period corresponding to the guest access time point, time point count user's access number set A of the website each period Nei
(a1, a2 ..., ai ..., an), ai are expressed as accessing the personnel amount of the website in i-th of period.
Further, the calculation formula of the website operation metewand is
b′iF is expressed as f in i-th of period
Difference between the access duration and time threshold of a visitor, b "iF is expressed as the access duration of f-th of visitor in i-th of period
Difference between time threshold is the multiple of standard access time, gb "iF is expressed as the visit of f-th of visitor in i-th of period
Ask that the difference between duration and time threshold is weight coefficient corresponding to the multiple of standard access time, eifWhen x is expressed as i-th
Between in section f-th of visitor x-th of keyword contrast number, liJ is expressed as j-th of access path in i-th of period and is visited
The visitor's quantity asked.
Beneficial effects of the present invention:
Website operation management system provided by the invention passes through Website server and gathers the acquisition of site visitor's master data
Metewand is runed in the website that module, user sessions statistical module and visitor path obtain the module statistics different time sections website,
The data acquisition efficiency to website and the acquisition speed to visitor information are improved, provides reliable ginseng for Website operation management
Foundation is examined, intuitively understands website visiting situation convenient for administrative staff, and then realize the extension of business event.
Detailed description of the invention
In order to illustrate the technical solution of the embodiments of the present invention more clearly, will be described below to embodiment required
Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for ability
For the those of ordinary skill of domain, without creative efforts, it can also be obtained according to these attached drawings other attached
Figure.
Fig. 1 is a kind of schematic diagram of Website operation management system of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts all other
Embodiment shall fall within the protection scope of the present invention.
Refering to Figure 1, a kind of Website operation management system, including site visitor's master data obtain module, visitor
Measure statistical module, visitor path obtains module, website data memory module, Website server and display terminal, site visitor's number
It is connect according to module is obtained with user sessions statistical module, Website server obtains module with visitor's master data respectively, user sessions is united
Meter module, visitor path obtain module and connect with display terminal；
Site visitor's master data obtains the essential information that module is used to obtain the visitor for accessing the website, the visitor's
Essential information includes visitor's pet name, guest access time point, access duration, access content etc., and the visitor's that will acquire is basic
Information is respectively sent to user sessions statistical module and Website server；
User sessions statistical module is used to receive the essential information that site visitor's master data obtains the visitor that module is sent, and presses
It is divided according to the period of setting, is divided into some time, which is arranged according to the sequence of time order and function
Sequence, respectively 1,2 ..., i ..., n, different periods correspond to different time ranges, and the time interval of each period
It is identical, visitor's pet name in visitor's essential information and guest access visitor's time point based on the received, by the access of each visitor
Time point is compared with the time in each period one by one respectively, to determine the time corresponding to the guest access time point
Section, time point count user's access number set A (a1, a2 ..., ai ..., an) of the website each period Nei, and ai is indicated
For the personnel amount for accessing the website in i-th of period, user sessions statistical module is by visitor's personnel amount in each period
It is sent to Website server；
Visitor path obtains module and is used to obtain the access path address of each visitor, and by corresponding access path address with
The access path address stored in website data memory module matches, and obtains the corresponding number in each access path address,
The corresponding number in each access path address is sent to Website server；
Website data memory module be used to store guest access quantity in different time periods, the guest access website it is all
Access path address and visitor seek advice from the content of access, and the access path address is numbered according to setting sequence, passes through
Total access flow of the people of each access path is added up, determines the corresponding the number of visiting people of each access path, and according to access people
The sequence of flow from high to low, is successively numbered each access path, and respectively 1,2 ..., j ..., m, visitor seek advice from visit
The content asked is divided according to the keyword of setting, is divided into several group access contents, and different keywords are divided into different
It accesses in content group, all keywords constitute set of keywords S (s1, s2 ..., sx), and the total quantity of keyword is x；
Website server receives the essential information and user sessions that site visitor's master data obtains the visitor that module is sent
Visitor's personnel amount in each period that statistical module is sent, Website server extracts the essential information of visitor, to visitor's
Each visitor's pet name, guest access time point, access duration, access content in essential information, according to guest access time point, institute is right
The sequencing of each guest access is ranked up in the access time section answered, respectively ai1,ai2,...,aif,....,aiV, aif
F-th of visitor being expressed as in i-th of period counts the guest access time each in each period, when obtaining access
Between data acquisition system Bi(bi1,bi2,...,bif,....,biV), biF be expressed as in i-th of period f-th of guest access when
It is long；
Website Cloud Server is by access time data acquisition system BiIn respectively access the time threshold of duration and setting and carry out one by one
Comparison obtains access time comparison set B 'i(b′i1,b′i2,...,b′if,....,b′iV), b 'iF is expressed as i-th of time
Section in f-th of visitor access duration and time threshold between difference, if in i-th of period f-th of visitor access duration
Less than or equal to time threshold, then b ' is takeniF is equal to 0, if the access duration of f-th of visitor is greater than time threshold in i-th of period
Value, then take b 'iF is equal to difference between access time and time threshold, and by the address of each guest access in each period and net
It stands each access path stored in data memory module, counts each visitor and access coefficient under same path, obtain path access
Magnitude-set Li(li1,li2,...,lij,...,liM), liJ is expressed as what j-th of access path in i-th of period was accessed
Visitor's quantity；
Website server will compare set B ' access timeiIn in each period between each guest access duration and time threshold
Difference and the standard access duration of setting compare, judge in each period between each guest access duration and time threshold
The multiple proportion of difference and standard access duration obtains difference comparison set B "i(b″i1,b″i2,...,b″if,...,b″iV),
b″iThe difference that f is expressed as in i-th of period between the access duration and time threshold of f-th of visitor is the standard access time
Multiple, if the difference in i-th of period between the access duration and time threshold of f-th of visitor is the r-r+ of standard access time
At 1 times, b " is takeniF is equal to r+1, and different access time difference and the corresponding different access access right of the multiple of standard access time
Weight coefficient, i.e., when the multiple for accessing duration difference is respectively 1,2 ..., r ..., h, corresponding weight coefficient is respectively g1,
g2,...,gr,...,gh；Difference is compared into set B "iIt is right one by one that middle access time multiple is carried out with several access time multiples
Than being obtained respectively accessing the corresponding weight coefficient of duration difference multiple, respectively gb " in difference comparison set according to comparisoni1,gb″i2,...,gb″if,...,gb″iv；
Meanwhile Website server extracts the content of each guest access in each period, by each guest access in each period
Content and set of keywords in several keywords compared one by one, obtain keyword comparison set Eif(eif1,
eif2,...,eifX), eifX is expressed as x-th of keyword contrast number of f-th of visitor in i-th of period, if at i-th
Between mismatched in the access content of f-th of visitor with x-th of keyword in section, then take eifX is equal to 0, otherwise, takes eifX is equal to 1；
Website server is obtained by combining site visitor's master data to obtain module and user sessions statistics mould according to access
Time comparison set, path access magnitude-set, difference comparison set and keyword comparison set, count not according to upper set
Metewand Q is runed with the website in the period, the calculation formula of the website operation metewand is
b′iF is expressed as in i-th of period
Difference between the access duration and time threshold of f visitor, b "iWhen f is expressed as the access of f-th of visitor in i-th of period
Difference between long and time threshold is the multiple of standard access time, gb "iF is expressed as in i-th of period f-th of visitor's
The difference accessed between duration and time threshold is weight coefficient corresponding to the multiple of standard access time, eifX is expressed as i-th
X-th of keyword contrast number of f-th of visitor, l in periodiJ is expressed as j-th of access path institute in i-th of period
Website operation metewand in each period of acquisition is sent to display terminal by visitor's quantity of access, Website server；
Display terminal is used to receive website operation metewand in each period of Website server transmission and is shown
Show, intuitively understand the operation management metewand of the website in different time period convenient for portal management personnel, is administrator
Member's managing web provides reference frame.
Website operation management system provided by the invention passes through Website server and gathers the acquisition of site visitor's master data
Metewand is runed in the website that module, user sessions statistical module and visitor path obtain the module statistics different time sections website,
The data acquisition efficiency to website and the acquisition speed to visitor information are improved, provides reliable ginseng for Website operation management
Foundation is examined, intuitively understands website visiting situation convenient for administrative staff, and then realize the extension of business event.
The above content is just an example and description of the concept of the present invention, affiliated those skilled in the art
It makes various modifications or additions to the described embodiments or is substituted in a similar manner, without departing from invention
Design or beyond the scope defined by this claim, be within the scope of protection of the invention.
Claims (5)
1. a kind of Website operation management system, it is characterised in that: obtain module, user sessions statistics including site visitor's master data
Module, visitor path obtain module, website data memory module, Website server and display terminal, site visitor's data acquisition
Module is connect with user sessions statistical module, Website server respectively with visitor's master data obtain module, user sessions statistical module,
Visitor path obtains module and connects with display terminal；
Site visitor's master data obtains the essential information that module is used to obtain the visitor for accessing the website, and the visitor that will acquire
Essential information be respectively sent to user sessions statistical module and Website server；
User sessions statistical module is used to receive the essential information that site visitor's master data obtains the visitor that module is sent, according to setting
The fixed period is divided, and some time is divided into, and counts user's access number of the website each period Nei, and will system
Visitor's personnel amount in each period of meter is sent to Website server；
Visitor path obtains module and is used to obtain the access path address of each visitor, and by corresponding access path address and website
The access path address stored in data memory module matches, and obtains the corresponding number in each access path address, will be each
The corresponding number in access path address is sent to Website server；
Website data memory module is used to store all access of guest access quantity, the guest access website in different time periods
Path address and visitor seek advice from the content of access, and the access path address is numbered according to setting sequence, by each
Total access flow of the people of access path is added up, and determines the corresponding the number of visiting people of each access path, and according to access flow of the people
Sequence from high to low is successively numbered each access path, and respectively 1,2 ..., j ..., m, visitor seek advice from access
Content is divided according to the keyword of setting, is divided into several group access contents, and different keywords are divided into different access
In content group, all keywords constitute set of keywords S (s1, s2 ..., sx), and the total quantity of keyword is x；
Website server receives the essential information and user sessions statistics that site visitor's master data obtains the visitor that module is sent
Visitor's personnel amount in each period that module is sent, Website server extracts the essential information of visitor, to the basic of visitor
Each visitor's pet name, guest access time point, access duration, access content in information, according to corresponding to guest access time point
The sequencing of each guest access is ranked up in access time section, respectively ai1,ai2,...,aif,....,aiV, aiF is indicated
For f-th of visitor in i-th of period, the guest access time each in each period is counted, access time number is obtained
According to set Bi(bi1,bi2,...,bif,....,biV), biF is expressed as the duration of f-th of guest access in i-th of period；
Website Cloud Server is by access time data acquisition system BiIn respectively access duration and the time threshold of setting is compared one by one,
Obtain access time comparison set B 'i(b′i1,b′i2,...,b′if,....,b′iV), b 'iF is expressed as in i-th of period
Difference between the access duration and time threshold of f visitor, if in i-th of period f-th of visitor access duration be less than etc.
In time threshold, then b ' is takeniF is equal to 0, if the access duration of f-th of visitor is greater than time threshold in i-th of period, takes
b′iF is equal to the difference between access time and time threshold, and the address of each guest access in each period is deposited with website data
Each access path stored in storage module, counts each visitor and accesses coefficient under same path, obtain path access magnitude-set
Li(li1,li2,...,lij,...,liM), liJ is expressed as visitor's number that j-th of access path in i-th of period is accessed
Amount；
Website server will compare set B ' access timeiIn difference in each period between each guest access duration and time threshold
Value and the standard access duration of setting compare, and judge the difference in each period between each guest access duration and time threshold
With the multiple proportion of standard access duration, difference comparison set B " is obtainedi(b″i1,b″i2,...,b″if,...,b″iV), b "if
It is expressed as the multiple that the difference in i-th of period between the access duration and time threshold of f-th of visitor is the standard access time,
If the difference in i-th of period between the access duration and time threshold of f-th of visitor is r-r+1 times of standard access time
When, take b "iF is equal to r+1, and different access time difference and the corresponding different access access weight system of the multiple of standard access time
Number, i.e., when the multiple for accessing duration difference is respectively 1,2 ..., r ..., h, corresponding weight coefficient is respectively g1, g2 ...,
gr,...,gh；Difference is compared into set B "iMiddle access time multiple is compared one by one with several access time multiples, according to
Comparison obtains respectively accessing the corresponding weight coefficient of duration difference multiple, respectively gb " in difference comparison seti1,gb″i2,...,
gb″if,...,gb″iv；
Meanwhile Website server extracts the content of each guest access in each period, it will be in each guest access in each period
Appearance is compared one by one with several keywords in set of keywords, obtains keyword comparison set Eif(eif1,eif2,...,
eifX), eifX is expressed as x-th of keyword contrast number of f-th of visitor in i-th of period, if f in i-th of period
It is mismatched in the access content of a visitor with x-th of keyword, then takes eifX is equal to 0, otherwise, takes eifX is equal to 1；
Website server is obtained by combining site visitor's master data to obtain module and user sessions statistics mould according to access time
Comparison set, path access magnitude-set, difference comparison set and keyword comparison set, when according to counting different with upper set
Between in section the website run metewand Q, website operation metewand in each period of acquisition is sent to display terminal；
Display terminal is used to receive website operation metewand in each period of Website server transmission and is shown.
2. a kind of Website operation management system according to claim 1, it is characterised in that: the essential information packet of the visitor
Include visitor's pet name, guest access time point, access duration, access content.
3. a kind of Website operation management system according to claim 1, it is characterised in that: some time is according to time elder generation
Sequence afterwards is ranked up, respectively 1,2 ..., i ..., n, the different period correspond to different time ranges, and it is each when
Between section time interval it is identical.
4. a kind of Website operation management system according to claim 1, it is characterised in that: the user sessions statistical module root
According in received visitor's essential information visitor's pet name and guest access visitor's time point, by the access time point minute of each visitor
It is not compared one by one with the time in each period, to determine period corresponding to the guest access time point, time point
The user's access number set A (a1, a2 ..., ai ..., an) for counting the website each period Nei, when ai is expressed as i-th
Between the personnel amount of the website is accessed in section.
5. a kind of Website operation management system according to claim 1, it is characterised in that: run metewand in the website
Calculation formula beb′iWhen f is expressed as i-th
Between difference in section between the access duration and time threshold of f-th of visitor, b "iF is expressed as f-th of visitor in i-th of period
Access duration and time threshold between difference be the standard access time multiple, gb "iF is expressed as f in i-th of period
Difference between the access duration and time threshold of a visitor is weight coefficient corresponding to the multiple of standard access time, eifX table
It is shown as x-th of keyword contrast number of f-th of visitor in i-th of period, liJ is expressed as j-th of visit in i-th of period
Visitor's quantity that diameter of asking the way is accessed.
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