CN108960937A - Advertisement sending method of the application based on eye movement tracer technique of AR intelligent glasses - Google Patents
Advertisement sending method of the application based on eye movement tracer technique of AR intelligent glasses Download PDFInfo
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
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- G—PHYSICS
- G02—OPTICS
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- G02B27/00—Optical systems or apparatus not provided for by any of the groups G02B1/00 - G02B26/00, G02B30/00
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- G—PHYSICS
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- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
- G06F3/013—Eye tracking input arrangements
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- G02B27/01—Head-up displays
- G02B27/017—Head mounted
- G02B2027/0178—Eyeglass type
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Abstract
The invention belongs to intelligent glasses technical fields, disclose a kind of advertisement sending method of the application based on eye movement tracer technique of AR intelligent glasses, AR intelligent glasses capture the eyeball behavior of people by eye movement tracing module or brain wave induction module obtains user's brain electric information and analyzes its interest object of interest in real time, get user personalized interest database feature model to the machine learning of the accumulation of the interest object picture of user, classification, label, artificial intelligence by long-term computer to calculate；Using user personalized interest database feature model as the matching foundation of push Commdity advertisement information.The present invention can be paid according to the advertisement of pop-up, complete payment transaction, illustrate that liking the product is added database (after not only completing payment), improves individual's preference profiles model；The present invention is widely used in wearable smart machine technical applications, more particularly to the accurate intelligent push technology field of product interest analysis and advertisement is carried out using the AR intelligent glasses based on Eye Tracking Technique.
Description
Technical field
The invention belongs to the applications of intelligent glasses technical field more particularly to a kind of AR intelligent glasses to track skill based on eye movement
The advertisement sending method of art.
Background technique
Currently, the prior art commonly used in the trade is such that
Future market development environment: with the high speed development of AR/VR industry in recent years, we are concerned about AR intelligent glasses can
Can be able to be the next-generation intelligent terminal for eliminating smart phone, then app on AR intelligent glasses just as on smart phone rigid
State when rise, there is huge market values.It is understood that eye movement tracer technique is the weight of the following AR intelligent glasses
Man-machine interaction mode is wanted, we base oneself upon such environment and think deeply future using there may be potential demands, arrive in future
When may break out huge market value.
Eyes are the window of popular feeling spirit and the most important receptor in people's cognition world, it may be said that the eye movement mistake of people
Journey is also the cognitive process of people.Eye tracker is widely used in cognitive psychology, is important the instrument of experimental study
Device.
Nearly one or two years releases the VR intelligent glasses equipped with eye movement tracer technique with the development of science and technology, all having both at home and abroad,
Eye movement behavior is captured in virtual environment and carries out data analysis, or is handed over by the things of eye movement equipment and virtual environment
Mutually, such as Chinese patent CN106056405A (advertisement orient push technology) based on virtual reality visual interest region and China
Patent CN206505382U (a kind of binocular stereo vision ophthalmogyric device in VR/AR).Pass through current city known to above-mentioned citing
Existing eye movement tracer technique is all on the two-dimensional screen that eye movement coordinate is watched attentively to people by relevant Algorithm mapping on face, and
Excessive research and development energy is not put into the angle of the following practical application.
It nowadays is the Internet era of an information explosion, a large amount of advertising information nowhere loses, people's lives are flooded with,
People are increasingly sick of useless advertisement.It is well known that precision marketing is the important directions of major marketing methods instantly, but with
People's living standard further increases, and consumers constantly highlight the individual demand of product, the difficulty of precision marketing
It is continuously improved, and the marketing methods of traditional outdoor media advertising are difficult to quantify, final effect is difficult to ensure.It can prejudge
Above-mentioned problem of the following intelligent glasses epoch can be more serious.
In conclusion problem of the existing technology is:
In the prior art, people cannot be helped to obtain valuable information, consumer is helped to obtain interested product letter
The method of breath is very rare, cannot reach advertisement and launch high accurancy and precision, cannot effectively improve the Value Transformation rate of advertisement, Bu Nengti
Rise the consumption experience in Future Internet epoch.And the prior art do not utilize the AR intelligent glasses based on Eye Tracking Technique into
The accurate intelligent push of the personal product interest analysis of row and advertisement.
Based on discussed above, advertisement sending method of the application based on eye movement tracer technique of AR intelligent glasses has been invented.
In order to provide perfect user experience, need precision, longer cruise duration, the intelligent glasses of interest product identification lighter
Ingeniously.
The difficulty and meaning to solve the above problems:
Difficulty of the invention is the social concern following based on present anticipation, tracks skill based on AR intelligent glasses, eye movement
The technologies such as art, artificial intelligence construct the system architecture of a set of feasible product advertising intelligently pushing.It is various in information explosion
Epoch, help people to obtain more effective, more valuable product information by this application technology, acquisition conscientiously has consumer
Value, interested product information.It helps advertiser to improve advertisement and launches precision, improve product advertising conversion ratio.
Realize that the system solution difficult point of a set of feasible product advertising intelligently pushing there are following three points:
How precisely to judge that user is interested in the product of visual fixations.
Current or 3 years futures intelligent glasses, hardware performance, data-handling capacity, cruise duration are not enough to support
Image procossing required for the present invention, obtains ability required for correlation result at semantic segmentation processing.
How user interested product is accurately pushed.
Meaning: future based under the interactive mode of AR intelligent glasses, provide it is a kind of update, it is more intelligent, more precisely
And practicable product advertising recommended method creates a kind of completely new shopping experience.
Summary of the invention
In view of the problems of the existing technology, the present invention provides a kind of applications of AR intelligent glasses to track skill based on eye movement
The advertisement sending method of art.Future by be information explosion Internet era, a large amount of advertising information nowhere loses, is full of
People's lives, people be increasingly sick of useless advertisement.
It is well known that precision marketing is the important directions of major marketing methods instantly, but with people's living standard into
One step improves, and consumers constantly highlight the individual demand of product, and the difficulty of precision marketing is also continuously improved, traditional battalion
Pin means are difficult to quantify, and final effect is difficult to ensure.Can prejudge can constantly add in above-mentioned problem of the following intelligent glasses epoch
It is acute.
The interest object that user watches attentively is judged by the identification eyeball behavior of eye movement tracer technique and brain wave；And using not
Carry out the 5G communication technology and a part of Computing is reasonably assigned to cloud server execution, it is whole to reduce local intelligent glasses
The operand at end reduces power consumption indirectly, improves whole user experience；By establishing exclusive emerging of personal user beyond the clouds
Interesting database, database are calculated by intelligent algorithm and are obtained, and are that user recommends interest product using interesting data library.
The invention is realized in this way a kind of advertisement pushing side of the application based on eye movement tracer technique of AR intelligent glasses
Method, comprising:
Step 1, AR glasses carry out eye feature identification；
Eye iris feature is identified by the eye movement tracing module integrated on AR intelligent glasses to recognize the identity of user
Card；
Eye movement tracing module is provided simultaneously with the acquisition of pupil of human feature identification and human eye movement's coordinate；
Step 2 obtains sprocket bit confidence by GPS and WiFi module integrated on AR intelligent glasses, signal of communication base station
Breath；
Step 3, when user normally wears AR intelligent glasses, people's sight is looked around, and intelligent glasses computer system obtains
Human eye fixation point coordinate is taken, and calculates the mapping relations for obtaining human eye eye movement coordinate and environment coordinate by algorithm；
There is specific eye movement behavior or bio signal (including heart rate, blood when computer recognizes human eye in step 4
Pressure, smell, pheromones, brain wave etc.) when will execute local image interception computer instruction, using blinkpunkt as the circle in the center of circle or
The topography or eye movement path that square centered on blinkpunkt intercepts out are formed by irregular polygon；
Step 5, local pictures 5G upload cloud server, identify image in object whether be in property data base
There is product type, and discriminates whether to meet pop-up advertisement condition；At beyond the clouds in server to image progress operation, semantic segmentation
Reason, compares identification, obtains correlation result, while handling a large amount of item data library by the machine learning of artificial intelligence；
It is unsatisfactory for advertisement pop-up condition if not existing procucts type, step 6 is jumped to, meets if it is existing procucts type wide
Pop-up condition is accused, step 7 is jumped to；
Step 6, does not pop up advertisement, does not pop up advertisement instruction by passing the instruction under server to intelligent glasses terminal, intelligence
Glasses continue to execute the next place of acquisition and watch coordinate circulation attentively；The eye movement tracing module coordinate on AR intelligent glasses is called to obtain again
Human eye fixation point；
Step 7 is differentiated by intelligent glasses advertisement recommender system and pops up relevant advertising information, and the instruction is by cloud service
Device, which passes through, passes the instruction to intelligent glasses terminal under 5G, advertising information classification includes that directly pop-up user's vision interest of interest produces
Product or other similar interest products, other similar interest obtaining product information methods jump to step 9；
Step 8, directly watched attentively the interest product advertising of pop-up；In user interest region of interest on product 5G
It passes cloud to compare with product database, when the two image similarity reaches a certain threshold value, then judge in product database
It is fitted on the interest product of user's visual fixations, cloud server sends product related information 5G to user's Brilliant Eyes immediately
The interest product related information is presented in mirror terminal；
Step 9 establishes personal interest property data base under the user account of server beyond the clouds, and computer analyzes intelligence
It can the exclusive interest preference type of eyeglass users；
A large amount of interest things of the cloud server visual fixations previous to user and the previous product photo for completing payment
Artificial intelligence image recognition is carried out, machine learning automatically generates interest preference data model, obtains user interest label；
Step 10 matches similar personal interest preference database, interest preference data beyond the clouds in central server
The information for the product that the similar user in library likes is pushed to user, and product information 5G returns intelligent glasses terminal；
Step 11, product is compared with interest preference model in the database of central server beyond the clouds, with it is a
The similar product of people's interest preference database height carries out product push, and product information 5G returns intelligent glasses terminal；
Step 12, AR intelligent glasses receive the product information that cloud central server passes down, and the imaging of AR intelligent glasses is aobvious
Show equipment presentation user's vision interest product of interest or other similar interest products, and has interaction side by oneself by intelligent glasses
Operation of the formula to purchase graphical interfaces, and then complete purchase payment behavior.
Step 13, completes payment transaction, which is added personal interest property data base, improves artificial intelligence
The user preference characteristic model of energy machine learning；
Further, in step 4, the condition for executing local image interception instruction includes:
It is more than preset duration to the interest region generation-gaze duration watched attentively；
The certain number of view is generated-returned to the interest region watched attentively；
It zooms in or out to the interest region generation-pupil of human watched attentively；
Preset standard is reached to the interest region generation-number of winks or blink behavior watched attentively；
To the interest region generation-specific matters vision attention path model watched attentively；
Synchronization brain wave detection module detects that user produces a feeling fluctuation to the visual fixations region；
Synchronization heart rate, blood pressure biological information of human body monitoring modular detect that user emotion fluctuates；
Other differentiate that user is emerging to product sense with biological information monitor functional module and the effect simultaneously of eye movement blinkpunkt
Interest；
In step 12, user's vision interest product of interest or the pop-up mode packet of other similar interest products are popped up
It includes:
When people wears AR intelligent glasses, information is presented around interest object；
When people wears AR intelligent glasses, information is being presented by the circular periphery in the center of circle of optic centre；
When people wears AR intelligent glasses, AR glasses are imaged position fixed on screen and information are presented；
Or transmitting advertisement information is carried out in the form of advertisement pop-up in the later period.
Another object of the present invention is to provide a kind of applications for realizing the AR intelligent glasses based on eye movement tracer technique
Advertisement sending method computer program.
Another object of the present invention is to provide a kind of applications for realizing the AR intelligent glasses based on eye movement tracer technique
Advertisement sending method information data processing terminal.
Another object of the present invention is to provide a kind of computer readable storage mediums, including instruction, when it is in computer
Or when being run on intelligent terminal, so that computer executes advertisement of the application based on eye movement tracer technique of the AR intelligent glasses
Method for pushing.
Another object of the present invention is to provide a kind of intelligent glasses advertisement pushing control systems to include:
Eye feature identification module, for carrying out eye feature identification by AR glasses；
Locating module obtains positioning position information by integrated locating module or GPS, big-dipper satellite or wifi；
Eyeglass computer system calls eye feature identification module to obtain human eye fixation point coordinate；
Topography's identification module identifies specific eye movement row occur when computer recognizes human eye for topography
For when will execute local image interception instruction, intercepted by square of the blinkpunkt by the circle in the center of circle or centered on blinkpunkt
Topography or eye movement path out is formed by irregular polygon；
Identify image comparison module, whether the object in image is existing procucts type in database for identification；
Coordinate obtaining module is watched at next place attentively, for not popping up advertisement, is obtained next place and is watched coordinate circulation attentively；
Advertisement module is popped up, advertisement is used for ejecting；
Advertisement module is directly popped up, for directly popping up watched attentively interest product advertising；
Interest preference analysis module, for establishing interest characteristics database；Computer analyzes the exclusive interest preference of user
Type；
Matching module is pushed for matching the product that similar personal user's database likes other users；
Product pushing module, for the product for capableing of matched data to be carried out product push；
The intelligent glasses advertisement pushing control system further include:
Payment transaction module is added database, improves user preference characteristic model (computer for completing payment transaction
A large amount of interest photograph machines are learnt by artificial intelligence image recognition technology, data model is a kind of feature database).
Eye feature identification includes eyeprint feature and iris feature；
Eye feature identification module includes the RGB camera for acquiring eyeprint feature, and for acquiring iris feature
Infrared camera.
Another object of the present invention is to provide a kind of wearing equipped with the intelligent glasses advertisement pushing control system
Wear smart machine, the hardware function that the wearable smart machine is integrated with bioelectricity, brain wave human biological's signal monitoring is read
It can module.
Another object of the present invention is to provide a kind of utilizations equipped with the intelligent glasses advertisement pushing control system
The AR intelligent glasses of technology are inserted based on Eye-controlling focus.
Another object of the present invention is to provide a kind of progress equipped with the intelligent glasses advertisement pushing control system
Product interest analysis and the accurate intelligent of advertisement push terminal.
Advantages of the present invention and good effect are as follows:
The application good intelligent glasses advertisement of the advertisement sending method based on eye movement tracer technique of AR intelligent glasses of the present invention pushes away
Control system is sent, is new era wearable intelligent terminal, new human-computer interaction, the advertisement recommendation based on big data artificial intelligence analysis
System.For the advertisement pushing mode of new era.
In information explosion numerous epoch, application technology through the invention helps people to obtain valuable information, obtains
Obtaining has the interested product information of demand to consumer conscientiously.
It improves advertisement and launches precision, improve product advertising conversion ratio.
Improve the experience of Future Internet epoch purchase and consumption.
The present invention is widely used in wearable smart machine technical applications, more particularly to inserts using based on Eye-controlling focus
The AR intelligent glasses of technology carry out the accurate intelligent push technology field of product interest analysis and advertisement.
Detailed description of the invention
Fig. 1 is advertisement sending method stream of the application based on eye movement tracer technique that the present invention implements the AR intelligent glasses provided
Cheng Tu.
Fig. 2 is that the present invention implements advertisement sending method original of the application of the AR intelligent glasses provided based on eye movement tracer technique
Reason figure.
Specific embodiment
In order to make the objectives, technical solutions, and advantages of the present invention clearer, with reference to embodiments, to the present invention
It is further elaborated.It should be appreciated that specific implementation described herein is only used to explain the present invention, it is not used to limit
The fixed present invention.
AR intelligent glasses of the invention by eye movement tracing module or other detectable human body informations (including heart rate, blood pressure,
Smell, pheromones, brain wave etc.) wearable smart machine real-time capture and analyze the concern interest object of people, through too long
Accumulation, classification, the machine learning of label, artificial intelligence of the phase computer interest object data (picture) of interest to user obtain
User personalized interest database feature model.Using user personalized interest database feature model as push Commdity advertisement letter
The matching foundation of breath.Through AR glasses when being waken up, display systems login interface carries out the identification of eye iris feature,
It is confirmed whether to be me；Location information is obtained by positioning, if it is in shopping hypermarket, commercial street, amusement etc. is with consumption
" the advertisement pushing function of identification eye movement " is then opened in the place of behavior；Using when normally wearing AR glasses, pass through AR Brilliant Eyes
Have eye movement tracing module acquisition human eye eye movement coordinate on mirror and calculate in human eye fixation point and environment and watches interest object attentively
Mapping relations, to the image interception for watching interest object attentively, 5G uploads cloud database and carries out image analysis, the comparison of image and knowledge
Not, and then the data model of personal interest is constructed and constantly improve using artificial intelligence machine learning art, it is final using personal
Foundation of the data model of interest as the push of advertising information.The present invention is paid according to the advertisement of pop-up, completes payment
Transaction illustrates that liking the product is added database (after not only completing payment), improves individual's preference profiles model.It ties below
Attached drawing is closed to be further described application principle of the invention.
As shown in Figure 1, advertisement of the application based on eye movement tracer technique of AR intelligent glasses provided in an embodiment of the present invention pushes away
Delivery method the following steps are included:
S101, AR glasses are when being waken up, display systems login interface, carry out the identification of eye iris feature, confirmation
It whether is me；
S102 obtains location information by positioning, and if it is in shopping hypermarket, commercial street, amusement etc. is with consumption row
For place, then open the advertisement pushing function of eye movement " identification "；
S103, using when normally wearing AR glasses, people's sight obtains human eye around surrounding, intelligent glasses computer system
Blinkpunkt coordinate and the mapping relations for calculating acquisition and ambient enviroment；
There is the bio signals such as specific eye movement behavior or brain wave (including the heart when computer recognizes human eye in S104
Rate, blood pressure, smell, pheromones, brain wave etc.) when will execute local image interception instruction, using blinkpunkt as the circle in the center of circle or
The topography that shape intercepts out is put in side centered on blinkpunkt or eye movement path is formed by irregular polygon；
S105 identifies whether the object in image is existing procucts type in database, and the product category of judgement has: on
Dress, lower dress, skirt, luggage, shoes, bottle drink, jewellery, snacks, furniture, makeups, toy, number, underwear, other；If people's
The object of watching area is identified as having article characteristics data in object or database in above-mentioned classification, then determines to pop up
Advertisement；If being not belonging to jump to step S106, step S107 is jumped to if belonged to；
S106 does not pop up advertisement, obtains next place and watches coordinate circulation attentively；
S107 can pop up advertisement, judge to pop up advertisement classification；Advertisement classification includes that directly pop-up user's vision is of interest
Interest product or other similar interest products；
S108, directly watched attentively the interest product advertising of pop-up；
S109 establishes personal interest property data base beyond the clouds in server；Pass through the machine vision technique of artificial intelligence
Machine learning is carried out to the picture for usually watching a large amount of interested products attentively to intelligent glasses wearer, and then computer is analyzed
The exclusive interest preference type of personal user out；
S110 matches similar personal interest preference database, interest preference database beyond the clouds in central server
The information for the product that similar user likes is pushed to user, and product information 5G returns intelligent glasses terminal；
S111, product is compared with interest preference model in the database of central server beyond the clouds, emerging with individual
The highly similar product of interesting preference database carries out product push, and product information 5G returns intelligent glasses terminal；
S112, AR intelligent glasses receive the product information that cloud central server passes down, and the imaging display of AR intelligent glasses is set
Standby presentation user's vision interest product of interest or other similar interest products.And interactive mode pair is had by oneself by intelligent glasses
The operation of graphical interfaces is bought, and then completes purchase payment behavior；
S113 completes payment transaction, illustrates that liking the product is added database, improves individual's preference profiles model.
Intelligent glasses advertisement pushing control system integration provided in an embodiment of the present invention is in following intelligent glasses hardware: packet
Include display, front camera, eye movement tracing module (while including iris identifying function), optical imaging system, touch tablet, wheat
Gram wind, locating module, brain-computer interface (brain wave detection device), 3G/4G/5G communication module, processor CUP, graphics processor
GPU, artificial intelligence process device TPU, gyroscope, GPS module, IMU, ambient light sensor, temperature sensor, battery, wifi mould
Block, NFC, bluetooth, infrared, memory, disk.
Such as Fig. 2, the present invention implements advertisement sending method of the application based on eye movement tracer technique of the AR intelligent glasses provided
Schematic diagram.
1) identification verification function: intelligent glasses call eye movement tracing module, wherein by existing infrared camera to user
People's eye iris identifies, confirms user identity by iris recognition.
2) positioning function: computer system calls GPS module, WiFi module, 3G/4G/5G communication module to carry out space
The positioning function of location information.
3) eye movement tracking function: the oculomotor coordinate vector that eye movement tracing module is obtained is calculated into mapping algorithm is crossed
The sight focus of people is obtained in user's vision front position, calls front camera to obtain picture in front of user's vision, as makes
It obtains computer system and knows that the sight of user watches position attentively.
4) topography intercepts function: when computer recognizes the brain that specific eye movement behavior, mood swing occurs in human eye
Local image interception computer instruction will be executed when electric wave or bioelectrical signals, be intercepted out using blinkpunkt by the circle in the center of circle
Topography or eye movement path be formed by irregular polygon.Eye movement behavior is caught including eye movement tracing module
Obtain the monitoring of the brain signal of identification and brain-computer interface (brain wave detection device).
5) identification of image, classification feature: graphics processor GPU and artificial intelligence process device TPU is called to carry out image
Whether the extraction of image characteristic point is database known product by the identification contrast judgement to characteristic point, if known product
Then meet advertisement pop-up condition.
6) to scheme to search the image retrieval function of figure: the image characteristic point extracted is uploaded by 3G/4G/5G communication module
Cloud server carries out the retrieval of image, and retrieves the information of the product in the database according to characteristics of image.
7) artificial intelligence the foundation of personal interest feature database: is carried out to the large-tonnage product picture of the visual attention location of personal user
Machine learning.
8) Products Show system: the realization process of Products Show system will calculation process obtains product in server beyond the clouds
Advertisement recommendation results, data are uploaded, are passed down through 3G/4G/5G communication module.
9) product that the user of similar interests feature database shares is recommended；
10) product for meeting this user interest profile library is recommended；
11) function is popped up in advertisement: this functional module controls advertisement pop-up form, pops up time, the layout designs of advertisement.Extensively
The appearance form for accusing content carries out content by the imaging system that AR intelligent glasses display and optical imaging system are constituted
It shows.
12) payment verification function: the payment verification user identity of commodity on purchase line, eye movement tracing module is to user's human eye
Iris identified, user identity is confirmed by iris recognition.And front camera carries out gesture identification or eye movement chases after
The eye movement of track module realizes the input of the complete encrypted message of interaction technique, completes payment.
The invention will be further described combined with specific embodiments below.
Embodiment
Advertisement sending method of the application based on eye movement tracer technique of AR intelligent glasses provided in an embodiment of the present invention, packet
It includes:
Step 1, AR glasses carry out eye feature identification；
Identify eye feature come the authentication to user by the eye movement tracing module integrated on AR intelligent glasses；
Eye movement tracing module is provided simultaneously with the acquisition of pupil of human feature identification and human eye movement's coordinate；
Step 2 obtains sprocket bit confidence by GPS and WiFi module integrated on AR intelligent glasses, signal of communication base station
Breath；
Step 3, when user normally wears AR intelligent glasses, people's sight is looked around, and intelligent glasses computer system obtains
Human eye fixation point coordinate is taken, and calculates the mapping relations for obtaining human eye movement's coordinate and environment coordinate by algorithm；
There is specific eye movement behavior or bio signal (including heart rate, blood when computer recognizes human eye in step 4
Pressure, smell, pheromones, brain wave etc.) when will execute the computer instruction of local image interception, using blinkpunkt as the circle in the center of circle
Or the topography that intercepts out of square centered on blinkpunkt or eye movement path are formed by irregular polygon；
Step 5, local pictures 5G upload cloud server, identify image in object whether be in property data base
Know product type, and discriminates whether to meet pop-up advertisement condition；Server carries out operation, at semantic segmentation to image beyond the clouds
Reason, compares identification, obtains correlation result, while handling a large amount of item data library by the machine learning of artificial intelligence；
It is unsatisfactory for advertisement pop-up condition if not existing procucts type, step 6 is jumped to, meets if it is existing procucts type wide
Pop-up condition is accused, step 7 is jumped to；
Step 6, does not pop up advertisement, does not pop up advertisement instruction by passing the instruction under server to intelligent glasses terminal, intelligence
Glasses continue to execute the next place of acquisition and watch coordinate circulation attentively；The eye movement tracing module on AR intelligent glasses is called to obtain people's again
Blinkpunkt；
Step 7 is differentiated by intelligent glasses advertisement recommender system and pops up relevant advertising information, and the instruction is by cloud service
Device, which passes through, passes the instruction to intelligent glasses terminal under 5G, advertising information classification includes that directly pop-up user's vision interest of interest produces
Product or other similar interest products directly pop up user's vision interest product acquisition methods of interest and jump to step 8,
He jumps to step 9 at similar interest obtaining product information method；
Step 8, directly watched attentively the interest product advertising of pop-up, in user interest region of interest on product 5G
It passes cloud to compare with product database, when the two image similarity reaches a certain threshold value, then judge in product database
It is fitted on the interest product of user's visual fixations, cloud server sends product related information 5G to user's Brilliant Eyes immediately
The interest product related information is presented in mirror terminal；
Step 9 establishes personal interest property data base under the user account of server beyond the clouds, and computer analyzes use
The exclusive interest preference type in family；
A large amount of interest things of the cloud server visual fixations previous to user and the previous product photo for completing payment
Artificial intelligence image recognition is carried out, machine learning automatically generates interest preference data model, obtains user interest label；It will be a certain
Product is compared with interest preference model；
Step 10 matches similar personal interest preference database, interest preference data beyond the clouds in central server
The type product information that the user in library likes carries out being pushed to user, and product information 5G returns intelligent glasses terminal；
Step 11, product picture is compared with interest preference model in central server database beyond the clouds, with
The similar product of personal interest preference database height is pushed, and product information 5G returns intelligent glasses terminal；
Step 12, AR intelligent glasses receive the product information that cloud central server passes down, and the imaging of AR intelligent glasses is aobvious
Show equipment, pops up user's vision interest product of interest or other similar interest products.And pass through the own interaction of intelligent glasses
Operation of the mode to purchase graphical interfaces, and then complete purchase payment behavior.
Step 13, completes payment transaction, which is added personal interest property data base, improves artificial intelligence
The user preference characteristic model of energy machine learning；
Further, in step 4, the condition for executing local image interception instruction includes:
Certain duration is generated-stared to the interest region watched attentively；
It is more than threshold value that it is long, which to generate-return apparent time, to the interest region watched attentively；
It zooms in or out to the interest region generation-pupil of human watched attentively
Preset standard is reached to the interest region generation-number of winks or blink behavior watched attentively；
To the interest region generation-specific matters vision attention path model watched attentively；
Synchronization brain wave detection module detects that user produces a feeling fluctuation to the visual fixations region；
Synchronization heart rate, blood pressure biological information of human body monitoring modular detect that user emotion fluctuates；
Other differentiate that user is emerging to product sense with biological information monitor functional module and the effect simultaneously of eye movement blinkpunkt
Interest；
In step 12, user's vision interest product of interest or the pop-up mode packet of other similar interest products are popped up
It includes:
When people wears AR intelligent glasses, information is presented around interest object；
When people wears AR intelligent glasses, information is being presented by the circular periphery in the center of circle of optic centre；
When people wears AR intelligent glasses, AR glasses are imaged position fixed on screen and information are presented；
Or transmitting advertisement information is carried out in the form of advertisement pop-up in the later period.
In the above-described embodiments, can come wholly or partly by software, hardware, firmware or any combination thereof real
It is existing.It is entirely or partly realized in the form of computer program product or functional module when using, the computer program product
Including one or more computer instructions.It is all or part of when loading on computers or executing the computer program instructions
Ground is generated according to process or function described in the embodiment of the present invention.The computer can be general purpose computer, special purpose computer,
Computer network or other programmable devices.The computer instruction may be stored in a computer readable storage medium, or
Person is transmitted from a computer readable storage medium to another computer readable storage medium, for example, the computer instruction
Wired (such as coaxial cable, optical fiber, digital subscriber can be passed through from a web-site, computer, server or data center
Line (DSL) or wireless (such as infrared, wireless, microwave etc.) mode are into another web-site, computer, server or data
The heart is transmitted).The computer-readable storage medium can be any usable medium that computer can access either
The data storage devices such as server, the data center integrated comprising one or more usable mediums.The usable medium can be
Magnetic medium, (for example, floppy disk, hard disk, tape), optical medium (for example, DVD) or semiconductor medium (such as solid state hard disk
Solid State Disk (SSD)) etc..
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all in essence of the invention
Made any modifications, equivalent replacements, and improvements etc., should all be included in the protection scope of the present invention within mind and principle.
Claims (10)
1. a kind of advertisement sending method of the application based on eye movement tracer technique of AR intelligent glasses, which is characterized in that the AR intelligence
Can glasses application the advertisement sending method based on eye movement tracer technique include:
Step 1, AR glasses carry out eye feature identification；
Identify eye iris feature come the authentication to user by the eye movement tracing module integrated on AR intelligent glasses；
Step 2 passes through GPS and WiFi module, the signal of communication base station acquisition customer position information integrated on AR intelligent glasses；
Step 3, when user normally wears AR intelligent glasses, people's sight is looked around, and intelligent glasses computer system obtains people
Eye fixation point coordinate, and calculated by algorithm and to obtain the mappings of the human eye ball coordinates of motion and blinkpunkt landing point coordinates in the environment and close
System；
There is specific eye movement behavior or bio signal (including heart rate, blood pressure, gas when computer recognizes human eye in step 4
Taste, pheromones, brain wave etc.) when will execute local image interception computer instruction, using blinkpunkt as the circle in the center of circle or with note
The topography or eye movement path that square centered on viewpoint intercepts out are formed by irregular polygon；
Step 5, local pictures 5G upload cloud server, identify whether the object in image is known production in property data base
Category type, and discriminate whether to meet pop-up advertisement condition；Server carries out operation to image, semantic segmentation processing, knows beyond the clouds
Not, it compares, obtains correlation result, while a large amount of item data library is handled by the machine learning of artificial intelligence；If
It is not that existing procucts type is unsatisfactory for advertisement pop-up condition, jumps to step 6, meet advertisement bullet if it is existing procucts type
Condition out jumps to step 7；
Step 6, does not pop up advertisement, does not pop up advertisement instruction by passing the instruction under server to intelligent glasses terminal, intelligent glasses
It continues to execute the next place of acquisition and watches coordinate circulation attentively；It calls the eye movement tracing module on AR intelligent glasses to obtain human eye again to watch attentively
Point coordinate points；
Step 7 is differentiated by intelligent glasses advertisement recommender system and pops up relevant advertising information, which is led to by cloud server
Cross under 5G and pass the instruction to intelligent glasses terminal, advertising information classification include directly pop up user's vision interest product of interest or
Other similar interest products directly pop up user's vision interest product acquisition methods of interest and jump to step 8, other phases
As interest obtaining product information method jump to step 9；
Step 8, directly watched attentively the interest product advertising of pop-up, in user interest region of interest on the picture 5G of product
It passes cloud to compare with product database, when the two image similarity reaches a certain threshold value, then judge in product database
It is fitted on the interest product of user's visual fixations, cloud server sends product related information 5G to user's Brilliant Eyes immediately
The interest product related information is presented in mirror terminal；
Step 9 establishes personal interest property data base under the user account of server beyond the clouds, and computer analyzes Brilliant Eyes
The exclusive interest preference type of mirror user；
A large amount of interest things of the cloud server visual fixations previous to user and the previous product photo for completing payment carry out
Artificial intelligence image recognition, machine learning automatically generate interest preference data model, obtain user interest label；
Step 10 matches similar personal interest preference database beyond the clouds in central server, interest preference database phase
As the information of product liked of user be pushed to user, product information 5G returns intelligent glasses terminal；
Step 11, product picture is compared with interest preference model in central server database beyond the clouds, with individual
The similar product of interest preference database height is pushed, and product information 5G returns intelligent glasses terminal；
Step 12, AR intelligent glasses receive the product information that cloud central server passes down, and the imaging display of AR intelligent glasses is set
Standby presentation user's vision interest product of interest or other similar interest products；And interactive mode pair is had by oneself by intelligent glasses
The operation of graphical interfaces is bought, and then completes purchase payment behavior.
2. advertisement sending method of the application based on eye movement tracer technique of AR intelligent glasses as described in claim 1, feature
It is, after step 11, also needs to carry out:
Step 13, completes payment transaction, which is added personal interest property data base, improves artificial intelligence
The user preference characteristic model of energy machine learning.
3. advertisement sending method of the application based on eye movement tracer technique of AR intelligent glasses as described in claim 1, feature
It is,
In step 4, the condition for executing local image interception instruction includes:
To the interest region watched attentively duration is generated-stared more than threshold value；
The certain number of view is generated-returned to the interest region watched attentively；
It zooms in or out to the interest region generation-pupil of human watched attentively；
Preset standard is reached to the interest region generation-number of winks or blink behavior watched attentively；
To the interest region generation-specific matters vision attention path model watched attentively；
Synchronization brain wave detection module detects that user produces a feeling fluctuation to the visual fixations region；
Synchronization heart rate, blood pressure biological information of human body monitoring modular detect that user emotion fluctuates；
Other differentiate that user is interested in product with biological information monitor functional module and the effect simultaneously of eye movement blinkpunkt；
In step 12, the pop-up mode for popping up user's vision interest product of interest or other similar interest products includes:
When people wears AR intelligent glasses, information is presented around interest object；
When people wears AR intelligent glasses, information is being presented by the circular periphery in the center of circle of optic centre；
When people wears AR intelligent glasses, AR glasses are imaged position fixed on screen and information are presented；
Or transmitting advertisement information is carried out in the form of advertisement pop-up in the later period.
4. a kind of advertisement of the application based on eye movement tracer technique for realizing AR intelligent glasses described in claims 1 to 3 any one
The computer program of method for pushing.
5. a kind of advertisement of the application based on eye movement tracer technique for realizing AR intelligent glasses described in claims 1 to 3 any one
The information data processing terminal of method for pushing.
6. a kind of computer readable storage medium, including instruction, when it runs on computer or intelligent operation terminal, so that
Advertisement of the application based on eye movement tracer technique that computer executes AR intelligent glasses as claimed in any one of claims 1-3 pushes away
Delivery method.
7. a kind of intelligence of advertisement sending method of the application based on eye movement tracer technique of AR intelligent glasses as described in claim 1
Glasses advertisement pushing control system, which is characterized in that the intelligent glasses advertisement pushing control system includes:
Eye feature identification module, for carrying out eye feature identification by AR glasses；
Locating module obtains sprocket bit confidence by integrated locating module or GPS, big-dipper satellite or wifi, signal base station
Breath；
Eyeglass computer system calls eye feature identification module to obtain human eye fixation point coordinate；
Topography's identification module is identified for topography, when computer, which recognizes human eye, specific eye movement behavior occurs
Local image interception instruction will be executed, using blinkpunkt by the round topography intercepted out in the center of circle or eye movement path institute shape
At irregular polygon；
Identify image comparison module, whether the object in image is existing procucts type in database for identification；
Coordinate obtaining module is watched at next place attentively, for not popping up advertisement, is obtained next place and is watched coordinate circulation attentively；
Advertisement module is popped up, advertisement is used for ejecting；
Advertisement module is directly popped up, for directly popping up watched attentively interest product advertising；
Interest preference analysis module, for establishing interest characteristics database；Computer analyzes the exclusive interest preference type of user；
Matching module is pushed for matching the product that similar personal user's database likes other users；
Product pushing module, for the product for capableing of matched data to be carried out product push；
The intelligent glasses advertisement pushing control system further include:
Payment transaction module is added database, improves user preference characteristic model for completing payment transaction；
Eye feature identification includes eyeprint feature and iris feature；
Eye feature identification module includes the RGB camera for acquiring eyeprint feature, and for acquiring the red of iris feature
Outer camera.
8. a kind of advertisement of the application based on eye movement tracer technique for realizing AR intelligent glasses described in claims 1 to 3 any one
The wearable smart machine of method for pushing, the wearable smart machine are integrated with bioelectricity, brain wave human biological's signal prison
Survey the hardware function read.
9. a kind of advertisement pushing of the application based on eye movement tracer technique for realizing claims 1 to 3 any one AR intelligent glasses
AR intelligent glasses of the utilization based on Eye Tracking Technique of method.
10. a kind of advertisement of the application based on eye movement tracer technique for realizing AR intelligent glasses described in claims 1 to 3 any one
The intelligently pushing terminal that electric business product is pushed in the online shopping or line of method for pushing.
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