CN108805605A - Advertisement promotion method and system - Google Patents
Advertisement promotion method and system Download PDFInfo
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- CN108805605A CN108805605A CN201810367458.9A CN201810367458A CN108805605A CN 108805605 A CN108805605 A CN 108805605A CN 201810367458 A CN201810367458 A CN 201810367458A CN 108805605 A CN108805605 A CN 108805605A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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Abstract
This application discloses a kind of advertisement promotion method and system.This method includes:First user receives the first reward link that server issues, wherein digital asset reward of the first reward link for being issued as the server;The first reward link is sent to third-party platform by first user;Monitor whether the first reward link by second user executes access operation;If monitoring the first reward link executes access operation by second user, default popularization operation is carried out in the accession page of the second user;In such a way that the first user receives the first reward link that server issues, the first reward link is sent to third-party platform by the first user, achieve the purpose that the accession page in second user carries out default promote and operates, the technique effect of advertisement promotion efficiency is improved to realize precisely push, and then solves the problems, such as advertisement promotion inefficiency in the related technology.
Description
Technical field
This application involves advertisement promotion fields, in particular to a kind of advertisement promotion method and system.
Background technology
Advertisement refer to merchandising person either ISP assume charge through certain medium and form directly or
The commercial advertisement of introduce oneself promoted commodity or the service provided is provided.
Advertisement promotion method inefficiency in the related technology, the audient being generalized to are not often target user and lead
Cause the loss of advertiser's expense;Along with the technological innovation of the rapid development and electric business platform of mobile Internet, it is badly in need of a kind of wide
Promotion method and system are accused, to solve the problems, such as advertisement promotion inefficiency in the related technology.
Invention content
The main purpose of the application is to provide a kind of advertisement promotion method, to solve advertisement promotion effect in the related technology
The low problem of rate.
To achieve the goals above, according to the one side of the application, a kind of advertisement promotion method is provided.
Include according to the advertisement promotion method of the application:First user receives the first reward link that server issues,
In, digital asset reward of the first reward link for being issued as the server;First user is by described
One reward link is sent to third-party platform;Monitor whether the first reward link by second user executes access operation;Such as
Fruit monitoring the first reward link executes access operation by second user, then is carried out in the accession page of the second user pre-
If promoting operation.
Further, if the monitoring the first reward link executes access operation by second user, described
The accession page of second user carries out default popularization operation:Obtain the user basic information of the second user;It will be described
First user establishes incidence relation with the second user.
Further, if the monitoring the first reward link executes access operation by second user, described
The accession page of second user carries out default popularization operation:Obtain the digital asset account of the second user;By institute
State the digital asset account that the preset number assets reward in the first reward link is issued to the second user.
Further, if the monitoring the first reward link executes access operation by second user, described
The accession page of second user carries out default popularization operation:The advertising information in the first reward link is obtained,
In, the advertising information is any one or more in merchant information, merchandise news, redirected link;By the advertising information
It is loaded into the accession page and is shown.
Further, first user, which receives the first reward that server issues and links, includes:Described first is monitored to use
Whether family, which meets preset reward, issues condition;If monitoring first user meets preset reward and issues condition, will preset
Digital asset reward is randomly divided at least a and generates corresponding first reward link.
To achieve the goals above, according to the another aspect of the application, a kind of advertisement promotion system is provided.
Include according to the advertisement promotion system of the application:Receiving unit, receive that server issues for the first user the
One reward link;The first reward link is sent to third-party platform by shares unit for first user;Monitoring is single
Member, for monitoring whether the first reward link by second user executes access operation;Execution unit, if for monitoring institute
It states the first reward link and access operation is executed by second user, then carrying out default promote in the accession page of the second user grasps
Make.
Further, the execution unit includes:Information module is obtained, the user for obtaining the second user is basic
Information;Relationship establishes module, for first user and the second user to be established incidence relation.
Further, the execution unit further includes:Account module is obtained, the number money for obtaining the second user
Produce account;Module is provided in reward, for the preset number assets reward in the first reward link to be issued to described second
The digital asset account of user.
Further, the execution unit further includes:Advertisement module is obtained, for obtaining in the first reward link
Advertising information, wherein the advertising information is any one or more in merchant information, merchandise news, redirected link;Advertisement
Display module, for the advertising information to be loaded into the accession page and is shown.
Further, the receiving unit includes:Condition monitor module, for monitor first user whether meet it is pre-
It sets up the prize and encourages the condition of issuing;Generation module is linked, it, will if meeting preset reward for monitoring first user issues condition
The reward of preset number assets is randomly divided at least a and generates corresponding first reward link.
In the embodiment of the present application, in such a way that the first user receives the first reward link that server issues, pass through
First reward link is sent to third-party platform by the first user, and the accession page reached in second user carries out default popularization
The purpose of operation improves the technique effect of advertisement promotion efficiency to realize precisely push, and then solves in the related technology
Advertisement promotion inefficiency the problem of.
Description of the drawings
The attached drawing constituted part of this application is used for providing further understanding of the present application so that the application's is other
Feature, objects and advantages become more apparent upon.The illustrative examples attached drawing and its explanation of the application is for explaining the application, not
Constitute the improper restriction to the application.In the accompanying drawings:
Fig. 1 is promotion method schematic diagram according to a first embodiment of the present invention;
Fig. 2 is promotion method schematic diagram according to a second embodiment of the present invention;
Fig. 3 is promotion method schematic diagram according to a third embodiment of the present invention;
Fig. 4 is promotion method schematic diagram according to a fourth embodiment of the present invention;
Fig. 5 is promotion method schematic diagram according to a fifth embodiment of the present invention;
Fig. 6 is extension system schematic diagram according to a first embodiment of the present invention;
Fig. 7 is extension system schematic diagram according to a second embodiment of the present invention;And
Fig. 8 is extension system schematic diagram according to a third embodiment of the present invention.
Specific implementation mode
In order to make those skilled in the art more fully understand application scheme, below in conjunction in the embodiment of the present application
Attached drawing, technical solutions in the embodiments of the present application are clearly and completely described, it is clear that described embodiment is only
The embodiment of the application part, instead of all the embodiments.Based on the embodiment in the application, ordinary skill people
The every other embodiment that member is obtained without making creative work should all belong to the model of the application protection
It encloses.
It should be noted that term " first " in the description and claims of this application and above-mentioned attached drawing, "
Two " etc. be for distinguishing similar object, without being used to describe specific sequence or precedence.It should be appreciated that using in this way
Data can be interchanged in the appropriate case, so as to embodiments herein described herein.In addition, term " comprising " and " tool
Have " and their any deformation, it is intended that cover it is non-exclusive include, for example, containing series of steps or unit
Process, method, system, product or equipment those of are not necessarily limited to clearly to list step or unit, but may include without clear
It is listing to Chu or for these processes, method, product or equipment intrinsic other steps or unit.
In this application, term "upper", "lower", "left", "right", "front", "rear", "top", "bottom", "inner", "outside",
" in ", "vertical", "horizontal", " transverse direction ", the orientation or positional relationship of the instructions such as " longitudinal direction " be orientation based on ... shown in the drawings or
Position relationship.These terms are not intended to limit indicated dress primarily to preferably describe the present invention and embodiment
It sets, element or component must have particular orientation, or be constructed and operated with particular orientation.
Also, above-mentioned part term is other than it can be used to indicate that orientation or positional relationship, it is also possible to for indicating it
His meaning, such as term "upper" also are likely used for indicating certain relations of dependence or connection relation in some cases.For ability
For the those of ordinary skill of domain, the concrete meaning of these terms in the present invention can be understood as the case may be.
In addition, term " installation ", " setting ", " being equipped with ", " connection ", " connected ", " socket " shall be understood in a broad sense.For example,
It may be a fixed connection, be detachably connected or monolithic construction;Can be mechanical connection, or electrical connection;It can be direct phase
Even, or indirectly connected through an intermediary, or it is two connections internal between device, element or component.
For those of ordinary skills, the specific meanings of the above terms in the present invention can be understood according to specific conditions.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
As shown in Figure 1, this method includes following step S101 to step S104:
Step S101, the first user receive the first reward link that server issues, wherein the first reward link is used
In the digital asset reward issued as the server;
Preferably, first reward, which links, includes but not limited to:Electronic cash, advertising information etc., the advertising information
Including but not limited to:Trade company's picture and text introduction, the introduction of commodity picture and text, commodity purchasing link etc..
Specifically, when consumer (i.e. described first user) completes purchase operation in this system or meets clockwork spring under reward
After part, the electronic cash red packet that should be awarded to the first user (such as 100 yuan) is randomly divided into more parts by system, for example, be divided into A,
B, five parts of C, D, E, wherein A includes 10 yuan of electronic cash red packet, and B includes 15 yuan of electronic cash red packet, and C includes electronics
20 yuan of cash red packet, D include 30 yuan of electronic cash red packet, and E includes 25 yuan of electronic cash red packet, and automatically generate simultaneously
One reward link.
The first reward link is sent to third-party platform by step S102, first user;
Preferably, the third-party platform includes but not limited to:Wechat circle of friends, wechat good friend, QQ space, QQ friends etc.
Platform with social sharing function passes through the social third of individual that the first reward link is sent to first user
Square sharing platform can play the effect for precisely launching target customer's advertisement.
Whether step S103, monitoring the first reward link by second user execute access operation;
Preferably, background server monitor the second user (include in the i.e. described first user social contact platform other
User) for the click and access of the first reward link.
Step S104, if monitoring the first reward link executes access operation by second user, described second
The accession page of user carries out default promote and operates.
Preferably, when the second user is clicked and accesses the first reward link, the mobile end of the second user
End, which is popped up, simultaneously opens reward webpage, and the reward webpage is for showing advertising information, and described in electronic cash red packet is delivered to
The account of second user, simultaneously as the reward webpage obtains user's base of the second user by third-party platform
The second user, then is belonged to the next stage member of first user by this information automatically, and is built in background server
The incidence relation of view between the two.
It can be seen from the above description that the present invention realizes following technique effect:
In the embodiment of the present application, in such a way that the first user receives the first reward link that server issues, pass through
First reward link is sent to third-party platform by the first user, and the accession page reached in second user carries out default popularization
The purpose of operation improves the technique effect of advertisement promotion efficiency to realize precisely push, and then solves in the related technology
Advertisement promotion inefficiency the problem of.
According to embodiments of the present invention, as preferred in the present embodiment, as shown in Fig. 2, further include following steps S201 extremely
Step S202:
Step S201 obtains the user basic information of the second user;
Preferably, when the second user is clicked and accesses the first reward link, the mobile end of the second user
Reward webpage is popped up and is opened at end, and the user that the reward webpage obtains the second user by third-party platform believes substantially
Breath.
First user and the second user are established incidence relation by step S202.
Preferably, the second user is belonged to the next stage member of first user by background server automatically, and
Suggest incidence relation between the two in background server.
According to embodiments of the present invention, as preferred in the present embodiment, as shown in figure 3, further include following steps S301 extremely
Step S302:
Step S301 obtains the digital asset account of the second user;
Preferably, when the second user is clicked and accesses the first reward link, the mobile end of the second user
Reward webpage is popped up and is opened at end, and the reward webpage obtains the digital asset account applied to this system of the second user
Information.
Preset number assets reward in the first reward link is issued to the number of the second user by step S302
Word asset account.
Preferably, electronic cash red packet is delivered to the digital asset account of the second user by the background server.
According to embodiments of the present invention, as preferred in the present embodiment, as shown in figure 4, further include following steps S401 extremely
Step S402:
Step S401 obtains the advertising information in the first reward link, wherein the advertising information is believed for trade company
Any one or more in breath, merchandise news, redirected link;
Preferably, the advertising information includes but not limited to:Trade company's picture and text introduction, the introduction of commodity picture and text, commodity purchasing chain
It connects.
The advertising information is loaded into the accession page and is shown by step S402.
Preferably, the reward page loads and shows that above-mentioned advertising information, the second user can be wide by clicking
It accuses word, picture, link etc. and jumps to the advertisement details page or advertiser trade company/commodity page.
According to embodiments of the present invention, as preferred in the present embodiment, as shown in figure 5, further include following steps S501 extremely
Step S502:
Step S501, whether monitoring first user, which meets preset reward, issues condition;
Preferably, the reward mechanism that first user can trigger platform to user by carrying out buying behavior, at this
In the other embodiment of application, first user can also issue condition and with this by meeting other preset rewards of platform
Triggering reward issues operation.
Step S502 encourages preset number assets if monitoring first user meets preset reward and issues condition
It encourages and is randomly divided at least a and generates corresponding first reward link.
Preferably, the reward is divided into more parts and generates link of receiving the award by platform, and every part of reward is loaded with advertising information (quotient
The picture and text introductions of family/commodity, purchase link etc.).
It should be noted that step shown in the flowchart of the accompanying drawings can be in such as a group of computer-executable instructions
It is executed in computer system, although also, logical order is shown in flow charts, and it in some cases, can be with not
The sequence being same as herein executes shown or described step.
According to embodiments of the present invention, a kind of device for implementing above-mentioned advertisement promotion method is additionally provided, such as Fig. 6 institutes
Show, which includes:Receiving unit 10 receives the first reward link that server issues for the first user;Shares unit 20,
The first reward link is sent to third-party platform for first user;Monitoring unit 30, for monitoring described
Whether one reward link by second user executes access operation;Execution unit 40, if for monitoring the first reward link
Access operation is executed by second user, then carrying out default promote in the accession page of the second user operates.
Receiving unit 10 according to the present embodiment receives the first reward chain that server issues for the first user
It connects, wherein digital asset reward of the first reward link for being issued as the server, it is preferred that described first
Reward links:Electronic cash, advertising information etc., the advertising information include but not limited to:Trade company's picture and text are situated between
Continue, the introduction of commodity picture and text, commodity purchasing link etc..
The first reward link is sent to the by shares unit 20 according to the present embodiment for the first user
Tripartite's platform, it is preferred that the third-party platform includes but not limited to:Wechat circle of friends, wechat good friend, QQ space, QQ friends
Deng the platform with social sharing function, pass through the individual that the first reward link is sent to first user social the
Tripartite's sharing platform can play the effect for precisely launching target customer's advertisement.
Whether monitoring unit 30 according to the present embodiment is for monitoring the first reward link by second user
Execute access operation, it is preferred that background server monitors the second user and (includes in the i.e. described first user social contact platform
Other users) for the click and access of the first reward link.
If the execution unit 40 according to the present embodiment is for monitoring the first reward link by second user
Access operation is executed, then carrying out default promote in the accession page of the second user operates, it is preferred that the second user point
When hitting and accessing the first reward link, the mobile terminal of the second user pops up and opens reward webpage, the reward
Electronic cash red packet is delivered to the account of the second user by webpage for showing advertising information, simultaneously as the prize
The user basic information that webpage obtains the second user by third-party platform is encouraged, then is automatically belonged to the second user
To the next stage member of first user, and suggest in background server incidence relation between the two.
According to embodiments of the present invention, as preferred in the present embodiment, as shown in fig. 7, the execution unit 40 includes:It obtains
Information module 41 is taken, the user basic information for obtaining the second user;Relationship establishes module 42, is used for described first
User establishes incidence relation with the second user;Obtain account module 43, the digital asset for obtaining the second user
Account;Module 44 is provided in reward, for the preset number assets reward in the first reward link to be issued to described second
The digital asset account of user;Advertisement module 45 is obtained, for obtaining the advertising information in the first reward link, wherein
The advertising information is any one or more in merchant information, merchandise news, redirected link;Advertising display module 46 is used
In the advertising information is loaded into the accession page and is shown.
Acquisition information module 41 according to the present embodiment is used to obtain the user basic information of the second user,
Preferably, when the second user is clicked and accesses the first reward link, the mobile terminal pop-up of the second user is simultaneously
Reward webpage is opened, the reward webpage obtains the user basic information of the second user by third-party platform.
Relationship according to the present embodiment establishes module 42 for building first user with the second user
Vertical incidence relation, it is preferred that the second user is belonged to the next stage member of first user by background server automatically,
And suggest incidence relation between the two in background server.
Acquisition account module 43 according to the present embodiment is used to obtain the digital asset account of the second user,
Preferably, when the second user is clicked and accesses the first reward link, the mobile terminal pop-up of the second user is simultaneously
Reward webpage is opened, the reward webpage obtains the digital asset account information applied to this system of the second user.
Reward according to the present embodiment is provided module 44 and is used for the preset number in the first reward link
Assets, which are rewarded, is issued to the digital asset account of the second user, it is preferred that the background server is by electronic cash red packet
It is delivered to the digital asset account of the second user.
Acquisition advertisement module 45 according to the present embodiment is used to obtain the advertisement letter in the first reward link
Breath, it is preferred that the advertising information includes but not limited to:Trade company's picture and text introduction, the introduction of commodity picture and text, commodity purchasing link etc..
Advertising display module 46 according to the present embodiment is used to the advertising information being loaded into the access page
Face is simultaneously shown, it is preferred that the reward page loads and show that above-mentioned advertising information, the second user can pass through a little
It hits copy, picture, link etc. and jumps to the advertisement details page or advertiser trade company/commodity page.
According to embodiments of the present invention, as preferred in the present embodiment, as shown in figure 8, the receiving unit 10 includes:Item
Whether part monitoring modular 11 meets preset reward for monitoring first user and issues condition;Generation module 12 is linked, is used for
If monitoring first user meets preset reward and issues condition, the reward of preset number assets is randomly divided at least a
And generate corresponding first reward link.
Condition monitor module 11 according to the present embodiment is for monitoring whether first user meets pre- set up the prize
Encourage the condition of issuing, it is preferred that the reward mechanism that first user can trigger platform to user by carrying out buying behavior,
In the other embodiment of the application, first user can also be issued by meeting other preset rewards of platform condition and with
This triggering reward issues operation.
If the link generation module 12 according to the present embodiment is set up the prize in advance for monitoring the first user satisfaction
The condition of issuing is encouraged, then the reward of preset number assets is randomly divided at least a and generates corresponding first reward link, preferably
, the reward is divided into more parts and generates link of receiving the award by platform, and every part of reward is loaded with the advertising information (figure of businessman/commodity
Text is introduced, purchase links etc.).
Obviously, those skilled in the art should be understood that each module of the above invention or each step can be with general
Computing device realize that they can be concentrated on a single computing device, or be distributed in multiple computing devices and formed
Network on, optionally, they can be realized with the program code that computing device can perform, it is thus possible to which they are stored
Be performed by computing device in the storage device, either they are fabricated to each integrated circuit modules or by they
In multiple modules or step be fabricated to single integrated circuit module to realize.In this way, the present invention is not limited to any specific
Hardware and software combines.
The foregoing is merely the preferred embodiments of the application, are not intended to limit this application, for the skill of this field
For art personnel, the application can have various modifications and variations.Within the spirit and principles of this application, any made by repair
Change, equivalent replacement, improvement etc., should be included within the protection domain of the application.
Claims (10)
1. a kind of advertisement promotion method, which is characterized in that the method includes:
First user receives the first reward link that server issues, wherein the first reward link is for being used as the clothes
The digital asset reward that business device issues;
The first reward link is sent to third-party platform by first user;
Monitor whether the first reward link by second user executes access operation;
If monitoring the first reward link executes access operation by second user, in the accession page of the second user
Default promote is carried out to operate.
2. advertisement promotion method according to claim 1, which is characterized in that if the monitoring the first reward link
Access operation is executed by second user, then carrying out default popularization operation in the accession page of the second user includes:
Obtain the user basic information of the second user;
First user and the second user are established into incidence relation.
3. advertisement promotion method according to claim 1, which is characterized in that if the monitoring the first reward link
Access operation is executed by second user, then carrying out default popularization operation in the accession page of the second user further includes:
Obtain the digital asset account of the second user;
Preset number assets reward in the first reward link is issued to the digital asset account of the second user.
4. advertisement promotion method according to claim 1, which is characterized in that if the monitoring the first reward link
Access operation is executed by second user, then carrying out default popularization operation in the accession page of the second user further includes:
Obtain the advertising information in the first reward link, wherein the advertising information is merchant information, merchandise news, jump
Turn any one or more in link;
The advertising information is loaded into the accession page and is shown.
5. advertisement promotion method according to claim 1, which is characterized in that first user receives what server issued
First reward, which links, includes:
It monitors first user and whether meets preset reward and issue condition;
If monitoring first user meets preset reward and issues condition, the reward of preset number assets is randomly divided at least
Portion simultaneously generates corresponding first reward link.
6. a kind of advertisement promotion system, which is characterized in that including:
Receiving unit receives the first reward link that server issues for the first user;
The first reward link is sent to third-party platform by shares unit for first user;
Monitoring unit, for monitoring whether the first reward link by second user executes access operation;
Execution unit, if access operation is executed by second user for monitoring the first reward link, described second
The accession page of user carries out default promote and operates.
7. advertisement promotion system according to claim 6, which is characterized in that the execution unit includes:
Obtain information module, the user basic information for obtaining the second user;
Relationship establishes module, for first user and the second user to be established incidence relation.
8. advertisement promotion system according to claim 6, which is characterized in that the execution unit further includes:
Obtain account module, the digital asset account for obtaining the second user;
Module is provided in reward, for the preset number assets reward in the first reward link to be issued to the second user
Digital asset account.
9. advertisement promotion system according to claim 6, which is characterized in that the execution unit further includes:
Advertisement module is obtained, for obtaining the advertising information in the first reward link, wherein the advertising information is trade company
Any one or more in information, merchandise news, redirected link;
Advertising display module, for the advertising information to be loaded into the accession page and is shown.
10. advertisement promotion system according to claim 6, which is characterized in that the receiving unit includes:
Whether condition monitor module meets preset reward for monitoring first user and issues condition;
Generation module is linked, if meeting preset reward for monitoring first user issues condition, preset number is provided
Production reward is randomly divided at least a and generates corresponding first reward link.
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CN109741115A (en) * | 2019-01-25 | 2019-05-10 | 努比亚技术有限公司 | Link promotion method, terminal and computer readable storage medium based on red packet |
CN110889728A (en) * | 2019-12-02 | 2020-03-17 | 李旭 | Brand promotion method and terminal |
CN111967900A (en) * | 2020-07-31 | 2020-11-20 | 吴燕胜 | Network advertisement propagation method, server, equipment and readable storage medium |
CN112464110A (en) * | 2020-12-15 | 2021-03-09 | 上海云鱼智能科技有限公司 | Method, device, server, client, terminal and storage medium for promoting interpersonal activities in application with social function |
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