CN108600822A - Online shopping video information playback method and system - Google Patents
Online shopping video information playback method and system Download PDFInfo
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- CN108600822A CN108600822A CN201810507738.5A CN201810507738A CN108600822A CN 108600822 A CN108600822 A CN 108600822A CN 201810507738 A CN201810507738 A CN 201810507738A CN 108600822 A CN108600822 A CN 108600822A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
- H04N21/4438—Window management, e.g. event handling following interaction with the user interface
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/485—End-user interface for client configuration
- H04N21/4858—End-user interface for client configuration for modifying screen layout parameters, e.g. fonts, size of the windows
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Finance (AREA)
- Human Computer Interaction (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Software Systems (AREA)
- Economics (AREA)
- Marketing (AREA)
- Strategic Management (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
Embodiment of the invention discloses that carrying out the method and system of video information broadcasting in the network including user terminal and remote server, it is included in interaction area defined in reference frame and square judgement area, square judgement area is moved according to the motion vector of macro block after reference frame, overlapped difference square judgement area is searched for respectively and receives pictorial information and URL information, and shown in different floating window areas, the size in floating window area will be adjusted the selected number in floating window area according to user.The embodiment of the present invention allows to improve the efficiency of purchasing process when showing article by the way that platform is broadcast live and improves conversion ratio.
Description
Technical field
Field of the disclosure about human-computer interaction, more specifically, about a kind of video letter that can be used in online shopping
Cease playback method and system.
Background technology
The phenomenon that shopping at network has been very universal, network purchase are currently carried out by internet especially mobile Internet
The advertising that commodity are combined generally on special shopping website by picture and word in object is publicized, and user then needs
It to scan for just finding interested commodity on shopping website by keyword etc..If user is in viewing film, electricity
Desired purchase interested in the special article in video when depending on video contents such as play, live streaming, variety shows, then must be first from traveling
Row search determines the Item Title and model etc., this can spend the extra time of user, cause user that may stop to buy.Working as
Before, the plain mode that can only be inserted into advertisement in most videos by preposition advertisement or pause allows user directly to enter purchase from video
Link, and this series advertisements has no interactivity with video content, but also buying conversion ratio less while influencing user experience
It is ideal.
Especially under the occasion of live streaming, main broadcaster may have spectators to the more than one piece article in video when playing video content
It is interesting, but can not make a choice and buy in this more than one piece article in time in default of the reaction time.Commodity provider
It needs to provide a kind of mechanism for allowing the viewer to quickly access article and obtain other spectators for the evaluation feedback of article,
The efficiency of purchasing process in this scene could be improved and increase conversion ratio.
Invention content
The first purpose of the embodiment of the present invention be improve the above problem in the prior art, and provide a kind of permissions user and
More than one piece article in video is quickly interactive and obtains the online shopping video information playback method and system of intuitive visual feedback.
The invention discloses a kind of to carry out video information broadcasting in the network including user terminal and remote server
Method is included in multiple interaction areas and multiple squares defined in the reference frame in the multiple image that user terminal is played
Judge that area, each square judgement area surround an interaction area, at least has one first in multiple square judgements area just
Rectangular judgement area, the first square judgement area are included in inside one second square judgement area；Frame after reference frame
It is middle that the motion vector of at least one macro block in area is judged to move each square judgement area according to square；User is responded the
One square judges to carry out selected action in area and receive from remote server and judge areas most with the first and second squares respectively
For similar first and second static images and respectively uniform resource locator associated with the first and second static images
Information judges to define initially the first floating window area and the second floating window area with identical size except area in the second square, first
It is shown in the first floating window area and the second floating window area respectively with the second static images；It is sent after by predetermined period of time anti-
For feedforward information to remote server, which includes the reproduction time information of video when position occurs, occurring of selected action；
And the total degree that the first and second static images are respectively selected is received from remote server, adjust the first floating window area and second
The ratio of the size in floating window area makes it equal to the ratio for the total degree that the first and second static images are respectively selected.
In some embodiments, square first for moving at least one macro block position in the second square judgement area
Judge except area.
In some embodiments, second square judgement area movement be according to first square judge area movement when institute according to
According to motion vector complete.
In some embodiments, each macro block includes 64 pixels.
In some embodiments, the first floating window area and the second floating window area are not overlapped mutually.
The invention discloses a kind of system played for video information including user terminal and remote server, the use
Family terminal is configured to multiple interaction areas defined in the reference frame in the multiple image played and multiple square judgements
Area, each square judgement area surround an interaction area, and multiple square judgements at least have one first square in area
Judge that area, the first square judgement area are included in inside one second square judgement area；The root in the frame after reference frame
The motion vector of at least one macro block in area is judged according to square to move each square judgement area；Respond user first just
Selected action is carried out in rectangular judgement area and is received from remote server and is judged areas' phase the most with the first and second squares respectively
As the first and second static images and URL information associated with the first and second static images respectively,
Judge to define initially the first floating window area and the second floating window area with identical size except area in the second square, first and second
Static images are shown in the first floating window area and the second floating window area respectively；Feedback information is sent after by predetermined period of time
To remote server, which includes the reproduction time information of video when position occurs, occurring of selected action；And from
Remote server receives the total degree that the first and second static images are respectively selected, and adjusts the first floating window area and the second floating window area
The ratio of size make it equal to the ratio of the total degree that the first and second static images are respectively selected.
In some embodiments, square first for moving at least one macro block position in the second square judgement area
Judge except area.
In some embodiments, second square judgement area movement be according to first square judge area movement when institute according to
According to motion vector complete.
In some embodiments, each macro block includes 64 pixels.
In some embodiments, the first floating window area and the second floating window area are not overlapped mutually.
The embodiment of the present invention helps that businessman is easily made to carry out interaction with consumer, and consumer is allowed to find in video
It can carry out inquiring and buying in detail immediately after interested article, and efficiently obtain the interested commodity letter of consumer
Breath, to provide each consumer personalized video shopping experience.The embodiment of the present invention further also allows consumer
According to the feedback of other consumers with the formal intuition of floating window relative size when the more than one piece commodity shown in video are overlapped
Ground provides the selection suggestion to this more than one piece commodity, avoids user and spends time at from the list of more than one piece commodity and selects
It selects, therefore the efficiency of purchasing process can be improved and improve conversion ratio.Present invention is particularly suitable for by media platform with regarding
Frequency displaying article is quickly bought.
Description of the drawings
Present disclose provides attached drawings in order to further understand disclosure of that, and attached drawing, which illustrates, embodies concept of the present invention
Non-limiting example, rather than for making any restrictions.
Fig. 1 is the schematic diagram according to the video information play system of the embodiment of the present disclosure.
Fig. 2 is the schematic diagram according to the overlapping judgement area of the embodiment of the present disclosure.
Fig. 3 is the flow chart according to the video information playback method of the embodiment of the present disclosure.
Specific implementation mode
It will be appreciated by those skilled in the art that although term first, second etc. can be used to describe various elements herein,
These elements should not be limited by these terms.These terms are only used to various elements are distinguished from each other out.
Fig. 1 is the schematic diagram according to the video information play system 100 of the embodiment of the present disclosure.System 100 includes long-range clothes
Business device 104 and the user's end communicated with the remote server 104 by the various networks such as internet or mobile Internet
End.User terminal includes processor 101, input unit 102 and display 103.Processor 101 can be any general or specialized
Central processing unit or controller etc..Input unit 102 can be mouse, can also be integrated with display 103 and
Form touch screen.User can watch video file by user terminal, which can both be stored in local, can also
It is stored on remote server 104 and is transmitted by network.
The article shown in the videos such as film, live streaming is possible to occur with various angles and rotation, and interaction area
It is then defined as surrounding the contour line of article, therefore the contour line generally all constitutes the edge of irregular shape and fluctuating.
For example, the contour line 111 of interaction area may be according to the difference of article and in size, rotation and shape as shown in being realized in Fig. 1
It is different on shape.To irregular shape carry out image recognition implement it is complex, and it may also be desirable in user terminal and
The interaction area information of various articles is transmitted between remote server 104.In order to reduce required treating capacity, defined herein encirclement
The square judgement area of the contour line 111 of interaction area.Such as square shown in dotted lines in Figure 1 judges area 110 by interactive areas
Domain is included.Since user is to carry out viewing video and shopping with mobile terminals such as mobile phones in many cases, in mobile phone
The article actual size shown on screen also will be smaller because of screen size, typically about equal to the size of user's finger tip.Herein
In the case of, do not need to point-device judgement area, and be available with square judgement area 110 play simple flow and easily
In the effect of click.
Fig. 2 is the schematic diagram according to the overlapping judgement area of the embodiment of the present disclosure.The friendship of the multiple articles shown in video
Mutual region may be overlapped each other, such as the collocation situation of main broadcaster's whole body clothes can be shown in the video that is played of main broadcaster,
At this moment the interaction area of clothes may be Chong Die with the generation of the interaction area of handbag, and may include by the interaction area of handbag
It is interior.The first square judgement area 120 in Fig. 2 surrounds the first interaction area 121, and the second square judgement area 130 surrounds second
Interaction area 131, and the first square hits and asks 120 to be located within the second square judgement area 130.If user selected the at this time
One square judgement area 120 then also has selected the second square judgement area 130 simultaneously.In order to solve it is issuable obscure with
And user is avoided to cross the trouble of multioperation, define video information playback method as shown in Figure 3.
The flow of Fig. 3 first starts at step S301, wherein the reference first in the multiple image of the video played
Above-mentioned interaction area defined in frame and the square judgement area for surrounding interaction area.The selection of reference frame can be according to every 10
Frame, 30 frames, 60 frames are chosen primary fixed intervals and are chosen, and can also include a series of to the layout of video by advance
Multiple frames being pre-selected.Reference frame, can preferably including I frames (intracoded frame) or P frames (forward-predictive-coded frames)
To be chosen according to when there is interaction content in video.It can be read in video by the processor 101 of user terminal
Interaction area that pre-stored commodity provider defines simultaneously defines square judgement area, can also pass through artificial means definition and hand over
Interaction area information, such as coordinate value and timeline information are transmitted to while transmitting the content of video after mutual region
User terminal adds interaction area and square judgement area when playing video so as to processor 101.Defined in each image
Interaction area and square judgement area's workload are larger, in particular by the occasion of Manual definition, therefore in step s 302,
The motion vector of at least one macro block in area is judged to move square judgement according to each square in frame after reference frame
Area.Judge that in area multiple macro blocks can be selected from square, each macro block for example including corresponding 8*8 totally 64 pixels (sampling),
Or 16*16 contents such as the brightness of totally 256 pixels (sampling) and coloration, figure may determine that by movement of the macro block between multiframe
As the opposite variation in interframe.For example, mobile the constituted motion vector of one or more macro blocks can be directly acted on
Square judgement area, to which the interaction area defined in remaining frame and square judge automatically in the case where only defining reference frame
Area.In itself including the video compression format of motion vector, can also directly invoke the motion vector that it is included and without another
Row calculates.In general, judge that the macro block position in area 130 may be arranged at the first square and sentence for moving second square
Determine except area 120 in order to avoid causing to obscure.But under special circumstances, such as the relatively-stationary Fashion and Accessories of relative position are carried out in main broadcaster
It, can not also be to the second square when the opposing stationary article of the more than one piece that is displayed when equal content displayings or in display cases
Judgement area 130 is individually calculated, and according to move based on when its internal first square judgement movement of area 120 to
It measures to move the second external square judgement area 130 to reduce operand.Remote server 104 can be by being arranged indicator
Which kind of mode should be taken to move square judgement area to determine.The position in square judgement area and motion conditions can also be sent
To remote server 104 to synchronize.
In step S303, carry out in the first square judgement area 120 selected action in response to user and from remote service
Device 104 receive respectively with first and second square judgement areas 120,130 the most similar first and second static images and
URL information associated with the first and second static images respectively.The selected action of user such as mouse point
Hit, finger touch etc..Defined square judgement area and its interaction area for being included will be used to be deposited with resources bank
Static images in storage are matched.The matching can carry out on user terminal or remote server 104, in the present embodiment because
Overlapping cases are complex and may relate to real-time live broadcast, are executed preferably on remote server 104 and user terminal only connects
Receive matching result.Video can be carried out when playing with multiple training sets in resources bank according to its classification and summary info
Association, and static state the most approximate is found by the similarity mode of picture in the square judgement area clicked and training set
Picture.And every width static images can correspond to a kind of commodity, and be stored with and correspond on user terminal or remote server 104
The auxiliary informations such as its uniform resource locator (URL) information and pricing information, type information, favor information, express delivery information.
These information are preferably stored on remote server 104, and can be modified by commodity provider, and are sent by network
To user terminal.It can directly be shown after finding static images the most approximate and finding corresponding URL information
Show, can also with hyperlink form by URL it is associated with static images and user click static images when be linked to this
URL。
Feature vector mode can be used first by finding static images the most approximate, judge area by searching for square
The highest static images of the degree of correlation of the feature vector of the picture element matrix constituted carry out.Such as square judgement area itself can
To constitute picture element matrix, or a series of pixels can be chosen from the macro block of each position in square judgement area to constitute
Picture element matrix.Can search the feature vector of the matrix by a variety of existing computerized algorithms, and with each static images
The feature vector of individual features matrix is compared.Secondly such as convolutional Neural can be used by finding static images the most approximate
Square judgement area's content input is used the grader after the static images training of a variety of commodity by the machine learning mode such as network
To be identified.Finally, Color Range, COLOR COMPOSITION THROUGH DISTRIBUTION, limb recognition can also be used by finding static images the most approximate
The feature on images is waited to be matched.Such as color gamut and the approximate region of picture element matrix can be first searched, then pass through side
Edge searches the comparison with each color channel values further to limit seeking scope.In addition, the calculating of the motion vector to macro block
It can also be completed using above method.It should preferably make the size in the second square judgement area 130 much larger than the first square
The size for judging area 120, for example, its twice or more or more, can provide matched accuracy in this way.User terminal connects down
That initially the first floating window area and the second floating window area 123 with identical size should be defined except the second square judgement area 130
With 133, as shown in Figure 2.The first and second static images received are respectively in the first floating window area 123 and the second floating window area 133
Middle display.As shown in Figure 2, received to correspond to luggage commodity and toggery respectively closest to static images, then these
Static images will be shown in the first floating window area 123 and the second floating window area 133 except the second square judgement area 130.
The identical initial size that first floating window area 123 and the second floating window area 133 have, even and if follow-up size be changed, it is also preferred that
Mutual overlapping does not occur, to help user to distinguish.
User terminal will send feedback information to remote server 104, the feedback letter after by predetermined period of time
Breath includes the generation position of selected action, such as indicates whether selected action is happened at the first floating window area 123 and the second floating window area
Within 133, and occur when video reproduction time information, to be positioned in video.The predetermined period of time can be with
Carried out by remote server 104 it is self-defined, such as 1 second, 3 seconds, 5 seconds etc..Because multiple users will watch video simultaneously, far
Journey server 104 will show that the first floating window of all users couple area 123 and the second floating window area 133 select after receiving feedback information
Fixed respective total degree.If user and unselected first floating window area 123 and the second floating window area 133, i.e., the generation of selected action
Position is other than the first floating window area 123 and the second floating window area 133, then feedback information can be used for learning user to which kind of article sense
Interest.If the extensive stock corresponding to defined interaction area does not all include the interested content of user, can root
The interested commodity of user are added according to the feedback information, this is highly useful for commodity provider.Feedback information can be with
The contact methods such as user name, mobile phone including user and operation history etc. can be realized according to feedback information for user in this way
Personalized interaction content targetedly provides the commodity interested to it for every user, and long-term unselected quotient
Category type can delete its interaction area.
In step S204, user terminal will receive the first floating window area 123 and the second floating window area from remote server 104 again
The total degree that first and second static images are respectively selected in 133, i.e., the generation position of selected action is in the first floating window area 123
Make its etc. with the ratio of the number in the second floating window area 133, and the size in the first floating window area 123 of adjustment and the second floating window area 133
In the ratio for the total degree that the first and second static images are respectively selected.As shown in Fig. 2, because user selects the second floating window area
133 total degree is more than the total degree in the first floating window area 123 of selection, accordingly by the size in the second floating window area 133 relative to first
Floating window area 123 is amplified.This process can refresh and real-time dynamicly carry out at regular intervals, so as to intuitively to institute
There is user to indicate which kind of article is more exposed to concern.This to help promoted purchase interactive process into line efficiency, and improve user
Watch sense of participation when video.It, can also be from remote with the relative size in adjustment the first floating window area 123 and the second floating window area 133
Journey server 104 receives and shows that user selectes the real time information of number and URL information, pricing information, type information, excellent
Favour information etc..
Those skilled in the art are readily apparent that when checking shown drawing and description is dependent on concept and principle of the present invention
The various other devices and/or method of embodiment are included within the scope of disclosure of the invention, and are not limited to above-mentioned be expressly recited
Content.
Claims (10)
1. a kind of method carrying out video information broadcasting in the network including user terminal and remote server, it is characterised in that
Including：
Multiple interaction areas and multiple squares defined in reference frame in the multiple image that the user terminal is played
Judge that area, each square judgement area surround an interaction area, the multiple square judgement is at least deposited in area
In one first square judgement area, the first square judgement area is included in inside one second square judgement area；
The motion vector of at least one macro block in area is judged to move according to the square in the frame after the reference frame
Each square judgement area；
Carry out in the first square judgement area selected action in response to user and from the remote server receive respectively with
First and second squares the most similar first and second static images in judgement area and respectively with described first and the
The associated URL information of two static images, being defined except the second square judgement area initially has phase
With the first floating window area and the second floating window area of size, first and second static images are respectively in first floating window area and
It is shown in two floating window areas；
Feedback information is sent after by predetermined period of time to the remote server, which includes described selected
The reproduction time information of video when position occurs, occurring of action；And
The total degree that first and second static images are respectively selected, adjustment described first are received from the remote server
The ratio of the size in floating window area and second floating window area makes it equal to what first and second static images were respectively selected
The ratio of total degree.
2. method described in claim 1, it is characterised in that be wherein used for moving at least the one of the second square judgement area
A macro block position is except the first square judgement area.
3. method described in claim 1, it is characterised in that the movement in the wherein described second square judgement area is according to
First square judges motion vector based on when area's movement to complete.
4. method described in claim 1, it is characterised in that wherein each macro block includes 64 pixels.
5. the method described in claim 4, it is characterised in that wherein first floating window area and second floating window area be not mutually
Overlapping.
6. a kind of system played for video information including user terminal and remote server, it is characterised in that the user
Terminal is configured to：
Multiple interaction areas defined in reference frame in the multiple image played and multiple square judgements area, Mei Gesuo
It states square and judges that area surrounds an interaction area, the multiple square judgement at least has one first pros in area
Shape judges that area, the first square judgement area are included in inside one second square judgement area；
The motion vector of at least one macro block in area is judged to move according to the square in the frame after the reference frame
Each square judgement area；
Carry out in the first square judgement area selected action in response to user and from the remote server receive respectively with
First and second squares the most similar first and second static images in judgement area and respectively with described first and the
The associated URL information of two static images, being defined except the second square judgement area initially has phase
With the first floating window area and the second floating window area of size, first and second static images are respectively in first floating window area and
It is shown in two floating window areas；
Feedback information is sent after by predetermined period of time to the remote server, which includes described selected
The reproduction time information of video when position occurs, occurring of action；And
The total degree that first and second static images are respectively selected, adjustment described first are received from the remote server
The ratio of the size in floating window area and second floating window area makes it equal to what first and second static images were respectively selected
The ratio of total degree.
7. the system described in claim 6, it is characterised in that be wherein used for moving at least the one of the second square judgement area
A macro block position is except the first square judgement area.
8. the system described in claim 6, it is characterised in that the movement in the wherein described second square judgement area is according to
First square judges motion vector based on when area's movement to complete.
9. the system described in claim 6, it is characterised in that wherein each macro block includes 64 pixels.
10. the system described in claim 9, it is characterised in that wherein first floating window area and second floating window area be not mutually
Overlapping.
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| CN201810507738.5A CN108600822A (en) | 2018-05-24 | 2018-05-24 | Online shopping video information playback method and system |
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| CN201810507738.5A CN108600822A (en) | 2018-05-24 | 2018-05-24 | Online shopping video information playback method and system |
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| CN201810507738.5A Pending CN108600822A (en) | 2018-05-24 | 2018-05-24 | Online shopping video information playback method and system |
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