CN108563482B - Method and device for processing invitation box - Google Patents
Method and device for processing invitation box Download PDFInfo
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- CN108563482B CN108563482B CN201810320795.2A CN201810320795A CN108563482B CN 108563482 B CN108563482 B CN 108563482B CN 201810320795 A CN201810320795 A CN 201810320795A CN 108563482 B CN108563482 B CN 108563482B
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- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
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Abstract
The invention provides an invitation frame processing method and device, wherein the method comprises the following steps: acquiring visitor information and merchant site information; identifying the visit intention of the visitor according to the visitor information and the merchant site information; and determining an invitation box corresponding to the access intention of the visitor according to the access intention of the visitor. According to the processing method and device of the invitation frame, the visit intention of the visitor is identified according to the acquired visitor information and the merchant site information, and then the invitation frame corresponding to the visit intention of the visitor is determined according to the visit intention of the visitor, so that the invitation frame which can attract the visitor most can be displayed to the visitor subsequently, and the consultation and communication conversion rate of the visitor is improved.
Description
Technical Field
The invention relates to the technical field of internet, in particular to an invitation box processing method and device.
Background
An online customer service product (such as a hundredth business bridge product) is a communication platform established between a merchant and website visitors, provides an entrance (namely an invitation box) for consultation details for the visitors, and realizes communication with the online customer service of the merchant by clicking the invitation box by the visitors, thereby providing better business leads for the merchant.
In the prior art, the invitation frames displayed on the merchant sites are all of a uniform style aiming at different visitors, so that the consultation and communication conversion rate of the visitors is low.
Disclosure of Invention
The present invention is directed to solving, at least to some extent, one of the technical problems in the related art.
Therefore, a first objective of the present invention is to provide a method for processing an invitation box to improve the conversion rate of consultation and communication of visitors.
A second object of the present invention is to provide an invitation box processing apparatus.
A third object of the invention is to propose a computer device.
A fourth object of the invention is to propose a non-transitory computer-readable storage medium.
A fifth object of the invention is to propose a computer program product.
In order to achieve the above object, an embodiment of a first aspect of the present invention provides a method for processing an invitation box, including:
acquiring visitor information and merchant site information;
identifying the visit intention of the visitor according to the visitor information and the merchant site information;
and determining an invitation box corresponding to the access intention of the visitor according to the access intention of the visitor.
According to the method for processing the invitation frame, the visit intention of the visitor is identified according to the acquired visitor information and the merchant site information, and then the invitation frame corresponding to the visit intention of the visitor is determined according to the visit intention of the visitor, so that the invitation frame which can attract the visitor most can be displayed to the visitor subsequently, and the consultation and communication conversion rate of the visitor is improved.
In order to achieve the above object, a second embodiment of the present invention provides an apparatus for processing an invitation box, including:
the acquisition module is used for acquiring visitor information and merchant site information;
the identification module is used for identifying the access intention of the visitor according to the visitor information and the merchant site information;
and the determining module is used for determining an invitation box corresponding to the access intention of the visitor according to the access intention of the visitor.
The processing device of the invitation frame identifies the visit intention of the visitor according to the acquired visitor information and the merchant site information, and then determines the invitation frame corresponding to the visit intention of the visitor according to the visit intention of the visitor, so that the invitation frame most attracting the visitor can be displayed to the visitor subsequently, and the consultation and communication conversion rate of the visitor is improved.
To achieve the above object, a third embodiment of the present invention provides a computer device, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, and when the processor executes the computer program, the processor implements the method for processing the invitation box according to the first embodiment of the present invention.
To achieve the above object, a fourth embodiment of the present invention provides a non-transitory computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the method for processing an invitation box according to the first embodiment of the present invention.
To achieve the above object, a fifth embodiment of the present invention provides a computer program product, wherein instructions in the computer program product, when executed by a processor, perform the method for processing an invitation box according to the first embodiment of the present invention.
Additional aspects and advantages of the invention will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the invention.
Drawings
The foregoing and/or additional aspects and advantages of the present invention will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which:
fig. 1 is a flowchart illustrating a method for processing an invitation box according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating another invitation box processing method according to an embodiment of the present invention;
FIG. 3 is a schematic diagram of collecting visitor information and merchant site information;
FIG. 4 is a schematic diagram of the principle of determining the tag of a guest based on the guest's needs;
FIG. 5 is a schematic diagram of an application scenario of an invitation frame processing method according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of a device for processing an invitation box according to an embodiment of the present invention;
FIG. 7 is a schematic structural diagram of another invitation box processing apparatus according to an embodiment of the present invention; and
fig. 8 is a block diagram of a computer device according to an embodiment of the present invention.
Detailed Description
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are illustrative and intended to be illustrative of the invention and are not to be construed as limiting the invention.
The following describes a method and an apparatus for processing an invitation box according to an embodiment of the present invention with reference to the drawings.
Fig. 1 is a flowchart illustrating a method for processing an invitation box according to an embodiment of the present invention. The method for processing the invitation box can be applied to a consultation platform where merchant sites are located. As shown in fig. 1, the processing method of the invitation box includes the following steps:
s101, obtaining visitor information and merchant site information.
Specifically, when the visitor enters the merchant site, the server for providing the creative invitation box service in the consultation platform collects the following two pieces of information: guest information and merchant site information as shown in figure 3.
The visitor information may specifically include, but is not limited to, the following information: a visitor's search term (must exist), a visitor's geographic information (must exist), a visitor's account information (must not exist), and a visitor's session tracking mechanism cookie (must not exist).
The search term (query) of the visitor is input by the user and can reflect the visiting intention of the visitor most, for example, the visitor searches for money for learning English in the new east, the price of the visitor can be identified to be sensitive through the search term, and the visitor can be attracted easily as long as the creative invitation box reflecting the price is displayed.
The regional information (area) of the visitor can be identified according to the Internet Protocol (IP for short) of the visitor, for example, after the visitor searches 'Qingfeng Baozi joining', and enters the official website, the local creative invitation box of the visitor is preferably displayed, and the local standard is met, so that the most direct invitation is provided for the visitor.
Account information (uid) of the visitor, namely account ID of the visitor, can know the nearest action track and fuzzy demand of the visitor through the account information of the visitor, and then combine the merchant site information that the merchant site that the visitor enters at present provides, offer the invitation frame of high-quality intention for the visitor.
The function of the session tracking mechanism cookie of the visitor is basically consistent with the account information of the visitor, and the recent demand condition of the visitor can be known through the cookie of the visitor.
The merchant site information may specifically include, but is not limited to, the following information: account information (certain existence) of the merchant site on the consultation platform, account information (certain existence) of the merchant site and a title (not necessarily existence) of the merchant site page.
The account information (ucid) of the merchant site on the consultation platform, namely the ID of the merchant site on the consultation platform, can obtain a plurality of information such as the industry of the merchant and the type of service provided through the account information of the merchant site on the consultation platform, and then provides a high-quality creative invitation frame for visitors by combining with visitor information.
Account information (siteid) of the merchant site, that is, the site ID of the merchant site, may be different in industries to which different merchant sites may belong or services provided, so that more accurate data may be acquired through the account information of the merchant site.
The title (title) of the merchant site page can definitely acquire the service provided by the merchant site through the title of the merchant site page, and then the specific requirements of the visitor can be acquired more accurately by combining the visitor information.
And S102, identifying the visit intention of the visitor according to the visitor information and the merchant site information.
Specifically, the visitor information and the merchant site information acquired in step S102 may be subjected to data merging, so that the acquired visitor information and the merchant site information are converted into the visiting intention of the visitor. The visitor's access intention may specifically include the visitor's needs, the visitor's focus, and the visitor's territory, among others.
S103, determining an invitation box corresponding to the access intention of the visitor according to the access intention of the visitor.
Specifically, according to the visit intention of the visitor identified in step S102, the invitation boxes corresponding to the visit intention of the visitor may be matched from the prestored invitation boxes, so that the invitation boxes most attracting the visitor are displayed to the visitor subsequently, and the consultation and communication conversion rate of the visitor is improved.
In the embodiment, the visit intention of the visitor is identified according to the acquired visitor information and the merchant site information, and then the invitation frame corresponding to the visit intention of the visitor is determined according to the visit intention of the visitor, so that the invitation frame most attracting the visitor is displayed to the visitor subsequently, and the consultation and communication conversion rate of the visitor is improved.
To clearly illustrate the previous embodiment, this embodiment provides another invitation box processing method, and fig. 2 is a flowchart illustrating another invitation box processing method provided in the embodiment of the present invention. As shown in fig. 2, the method may include the steps of:
s201, visitor information and merchant site information are obtained.
Specifically, step S201 is the same as step S101 in the previous embodiment, and is not described herein again.
The step S102 in the previous embodiment may specifically include the following step S202.
S202, data combination is carried out on the visitor information and the merchant site information, and the requirements of the visitors, the attention points of the visitors and the regions of the visitors are identified.
Specifically, the region of the visitor can be identified according to the region information of the visitor in the visitor information. And identifying the demands of the visitors and the attention points of the visitors according to other information except the regional information of the visitors in the visitor information and the merchant site information. For example, the guest information and merchant site information acquired in step S201 are as shown in table 1.
Table 1 shows the visitor information and merchant site information
According to the query 'fieid teacher alliance price' in the table 1, combining the word 'alliance' which is extracted according to industry 'alliance service' in ucid in the cookie and is close to the query, finally determining that the requirement of the visitor is an alliance fieid teacher and paying more attention to the price. According to area 'Hubei, Wuhan' in Table 1, the region of the visitor is determined to be Hubei Wuhan. The access intentions of the finally determined visitors are as follows:
the requirements of the visitors: field teacher joining
Attention of the visitor: price
Region of visitor: wuhan Hubei
The step S103 in the previous embodiment may specifically include the following steps S203 and S204.
S203, determining the label of the visitor according to the requirement of the visitor and the attention point of the visitor.
Specifically, word segmentation processing can be performed on the demands of the visitors and the attention points of the visitors to obtain a plurality of word segments corresponding to the visitors. For example, the demand of visitors "fieid teacher franchise" and the focus of attention of visitors "price" are cut into multiple participles as follows: field teacher, franchise, price.
And matching the multiple word segments corresponding to the visitor with multiple word groups corresponding to the multiple pre-stored labels respectively. Wherein the tag of the visitor may be: price sensitive, advice sought, counseling franchised, etc. The tags can be abstracted from different industries and can be continuously improved, each tag has a corresponding rule, the carrier of the rule is a phrase, and a plurality of phrases can correspond to (or hit) one tag. For example, the phrase corresponding to the "price sensitive" label may be: price, expense, capital, etc. For example, the multiple segmentations "field teacher", "affiliate", "price" for the visitor may match the "price" in the "price sensitive" tag.
And determining the label corresponding to the phrase matched with the multiple participles corresponding to the visitor as the label of the visitor. For example, a "price sensitive" tag is determined as the tag of the visitor.
Figure 4 shows a schematic diagram of the principle of determining the tag of a guest according to the guest's needs. As shown in fig. 4, the requirement of the visitor is participled to obtain a plurality of participles corresponding to the visitor, i.e. participle 1, participle 2, participle 3, … … in fig. 4. The multiple participles are respectively matched with a plurality of phrases corresponding to a plurality of labels (namely price sensitivity, suggestion seeking and … …) stored in advance, and then the label of the visitor is determined. Wherein, the phrase corresponding to the "price sensitive" label may be: price, expense, capital, etc., the phrase corresponding to the "seek advice" tag may be: which, comparison, what, etc.
S204, determining an invitation box corresponding to the visit intention of the visitor according to the label of the visitor and the region of the visitor.
Specifically, the tag of the visitor and the region of the visitor can be respectively matched with the tags and the regions corresponding to the prestored invitation boxes. And determining the invitation box matched with the label of the visitor and the region of the visitor as the invitation box corresponding to the access intention of the visitor.
Wherein, each invitation box corresponds to at least one label and/or at least one region. In addition, each invitation box may also correspond to a weight, which may be expressed as: invitation box label & territory & weight. Whether the label is prior or the region is prior can be judged according to the weight, for example, for some merchants with stronger regions, the region is prior can be set (if the visitor hits the price label, but there is no region in the invitation box corresponding to the price label, the invitation box related to the region is preferentially displayed at this time).
To illustrate the determination of the invite box clearly, the following is exemplified:
and (3) label set: price sensitivity, training counseling, training effect, training content, … …
Region set: [ Beijing ], [ Shanghai ], [ Guangzhou ], … …
Invitation box set:
the "inviting box 1" ("price sensitive" and training effect ") + (" shanghai "and" guangzhou ") + (the" weight "1"). That is, when the tag of a certain visitor is [ price sensitive ] or [ training effect ] and the region information is [ shanghai ] or [ guangzhou ], the visitor is recommended with the invitation box 1, and the smaller the weight value is, the larger the weight is;
invite frame 2 ═ training consultation + [ shanghai ] + [ weight ═ 2 ]. That is, when the tag of a certain visitor is [ training consultation ] and the regional information is [ shanghai ], the visitor is recommended the invitation box 2;
invite frame 3 ═ price sensitivity + [ weight ═ 3 ]. That is, when the tag of a certain visitor is [ price sensitive ], the visitor is recommended the invitation box 3 without referring to the region information.
For visitor 1, assume that the tag of visitor 1 is determined to be: price sensitive, visitor 1 territory is: beijing matches the tag and region of visitor 1 with the tag and region corresponding to the above-mentioned 3 invitation boxes, respectively, and the result is as follows: invite box 1, although matching to guest 1's price sensitive tag, does not match to both territories, Shanghai or Guangzhou, and therefore does not hit the invite box 1. The tag and the zone of the invitation box 2 are not matched with those of the visitor 1, and thus the invitation box 2 is missed. And the invitation box 3 is matched to the tag of the visitor 1 that is price sensitive and does not need to refer to the territory information, thus hitting the invitation box 3. Finally, the invitation box corresponding to the access intention of the visitor 1 is determined to be the invitation box 3, and the invitation box 3 is subsequently presented to the visitor 1.
Similarly, for visitor 2, assume that the tag for visitor 2 is determined to be: training consultation, visitor 2's region is: in Shanghai, the tag and the region of the visitor 2 are respectively matched with the tags and the regions corresponding to the 3 invitation boxes, and the result is as follows: although the invitation box 1 matches the region of the visitor 2 in the shanghai, the two tags of price sensitivity and training effectiveness are not matched, and therefore the invitation box 1 is not hit. The tag and the zone of the invitation box 2 match with the tag and the zone of the visitor 1, thus hitting the invitation box 2. The invitation box 3 does not match the price sensitive tag and therefore does not hit the invitation box 3. Finally, the invitation box corresponding to the access intention of the guest 2 is determined to be the invitation box 2, and the invitation box 2 is subsequently displayed to the guest 2.
Further, if a plurality of invitation frames matched with the label of the visitor and the region of the visitor are available, determining the plurality of invitation frames matched with the label of the visitor and the region of the visitor as candidate invitation frames; and determining the candidate invitation box with the highest weight as the invitation box corresponding to the visitor's access intention.
Still taking the above-mentioned invitation box set as an example, for the guest 3, it is assumed that the tag of the guest 3 is determined as: price sensitive, visitor 3's region is: guangzhou matches the tag and the region of visitor 3 with the tag and the region corresponding to the above-mentioned 3 invitation boxes respectively, and the result is as follows: referring to the matching method for the guest 1 and the guest 2, it is determined that the guest 3 hits the invitation box 1 and the invitation box 3 at the same time, and the two invitation boxes are determined as candidate invitation boxes, but since the weight of the invitation box 1 is higher than that of the invitation box 3 (the lower the weight value, the higher the weight), the invitation box corresponding to the access intention of the guest 3 is finally determined as the invitation box 1, and the invitation box 1 is subsequently displayed to the guest 3.
Similarly, for visitor 4, assume that the tag of visitor 4 is determined to be: training effect, training consultation, visitor 4's region is: in Shanghai, the tag and the region of the visitor 4 are respectively matched with the tag and the region corresponding to the 3 invitation boxes, and the result is as follows: referring to the matching method for the guest 1 and the guest 2, it is determined that the guest 4 hits the invitation box 1 and the invitation box 2 at the same time, and the two invitation boxes are determined as candidate invitation boxes, but since the weight of the invitation box 1 is higher than that of the invitation box 2 (the lower the weight value, the higher the weight), the invitation box corresponding to the access intention of the guest 4 is finally determined as the invitation box 1, and the invitation box 1 is subsequently displayed to the guest 4.
Fig. 5 is a schematic view of an application scenario of an invitation box processing method according to an embodiment of the present invention, and as shown in fig. 5, a flow from a guest station to an invitation box presentation is as follows:
1. and accessing by the visitor station, namely accessing by the visitor to the merchant station.
2. The merchant site obtains customer care online conditions from online customer care products (e.g., a hundred-degree merchant bridge product).
3. And returning the customer service online condition to the merchant site by the online customer service product.
4. The merchant site requests the creative invitation box from a server in the consultation platform for providing the invitation box service.
5. The server for providing the invitation box service in the consultation platform executes the invitation box processing method of the embodiment of the invention and determines the creative invitation box corresponding to the visit intention of the visitor.
6. And a server for providing the invitation box service in the consultation platform returns the creative invitation box to the merchant site.
7. The merchant site displays the creative invitation box to the visitor.
In practical applications, a user flow is entered once from a visitor entering a merchant site, and refreshing a page results in a user flow being restarted once. The display process of the creative invitation box is as follows: when the display time of the creative invitation box is reached, if the server for providing the invitation box service in the consultation platform returns the matching result, the recommended creative invitation box is displayed. When the display time of the creative invitation box is reached, if a matching result is not returned by a server for providing the invitation box service in the consultation platform at the time, displaying a default creative invitation box. The repeated display process of the creative invitation box is as follows: after the creative invitation box is displayed, the visitor performs effective operation (for example, calling a communication or message leaving API), the creative invitation box is closed, and the user process is terminated. After the creative invitation frame is displayed, the visitor manually closes the creative invitation frame, then the timing is restarted, and the creative invitation frame is displayed again after N seconds; the creative invitation box is displayed n times in an accumulated mode, for example, after 4 times, the user process is terminated.
In the embodiment, the visit intention of the visitor is identified according to the acquired visitor information and the merchant site information, and then the invitation frame corresponding to the visit intention of the visitor is determined according to the visit intention of the visitor, so that the invitation frame most attracting the visitor is displayed to the visitor subsequently, and the consultation and communication conversion rate of the visitor is improved.
In order to implement the above embodiment, the present invention further provides a processing apparatus for an invitation box. Fig. 6 is a schematic structural diagram of a device for processing an invitation box according to an embodiment of the present invention. As shown in fig. 6, the processing device of the invitation box includes: an acquisition module 61, an identification module 62 and a determination module 63.
And the obtaining module 61 is used for obtaining the visitor information and the merchant site information.
And the identification module 62 is used for identifying the visit intention of the visitor according to the visitor information and the merchant site information.
And a determining module 63, configured to determine, according to the access intention of the visitor, an invitation box corresponding to the access intention of the visitor.
It should be noted that the foregoing explanation on the embodiment of the method for processing an invitation box is also applicable to the processing apparatus of the invitation box in this embodiment, and details are not described here again.
In the embodiment, the visit intention of the visitor is identified according to the acquired visitor information and the merchant site information, and then the invitation frame corresponding to the visit intention of the visitor is determined according to the visit intention of the visitor, so that the invitation frame most attracting the visitor is displayed to the visitor subsequently, and the consultation and communication conversion rate of the visitor is improved.
Based on the above embodiments, the embodiments of the present invention further provide a possible implementation manner of a device for processing an invitation box. Fig. 7 is a schematic structural diagram of another invitation box processing apparatus according to an embodiment of the present invention. As shown in fig. 7, on the basis of the above embodiment, the identification module 62 may be specifically configured to: and carrying out data combination on the visitor information and the merchant site information, and identifying the demands of the visitors, the attention points of the visitors and the regions of the visitors.
Further, in a possible implementation manner of the embodiment of the present invention, the determining module 63 may specifically include:
a first determination unit 71 for determining the tag of the visitor according to the visitor's needs and the visitor's point of attention.
And a second determining unit 72 for determining an invitation box corresponding to the visitor's access intention according to the visitor's tag and the visitor's zone.
Further, in a possible implementation manner of the embodiment of the present invention, the first determining unit 71 may be specifically configured to:
performing word segmentation processing on the demands of the visitors and the attention points of the visitors to obtain a plurality of word segments corresponding to the visitors; matching a plurality of word segments corresponding to the visitor with a plurality of word groups corresponding to a plurality of labels stored in advance respectively; and determining the label corresponding to the phrase matched with the multiple participles corresponding to the visitor as the label of the visitor.
Further, in a possible implementation manner of the embodiment of the present invention, the second determining unit 72 may be specifically configured to:
matching the label of the visitor and the region of the visitor with the labels and the regions corresponding to the plurality of prestored invitation frames respectively; and determining the invitation box matched with the label of the visitor and the region of the visitor as the invitation box corresponding to the access intention of the visitor.
Further, in a possible implementation manner of the embodiment of the present invention, if there are a plurality of invitation boxes matching both the tag of the visitor and the region of the visitor, the second determining unit 72 may be specifically configured to:
determining a plurality of invitation frames matched with the labels of the visitors and the regions of the visitors as candidate invitation frames; and determining the candidate invitation box with the highest weight as the invitation box corresponding to the visitor's access intention.
In the embodiment, the visit intention of the visitor is identified according to the acquired visitor information and the merchant site information, and then the invitation frame corresponding to the visit intention of the visitor is determined according to the visit intention of the visitor, so that the invitation frame most attracting the visitor is displayed to the visitor subsequently, and the consultation and communication conversion rate of the visitor is improved.
In order to implement the foregoing embodiments, the present invention further provides a computer device, which includes a memory, a processor, and a computer program stored in the memory and running on the processor, and when the processor executes the computer program, the computer device implements the method for processing the invite box as described in the foregoing embodiments.
In order to implement the above-mentioned embodiments, the present invention also proposes a non-transitory computer-readable storage medium on which a computer program is stored, which when executed by a processor implements the processing method of the invitation box as shown in the above-mentioned embodiments.
In order to implement the above embodiments, the present invention further provides a computer program product, wherein when the instructions in the computer program product are executed by a processor, the method for processing the invitation box as shown in the above embodiments is executed.
FIG. 8 illustrates a block diagram of an exemplary computer device suitable for use in implementing embodiments of the present application. The computer device 12 shown in fig. 8 is only an example, and should not bring any limitation to the function and the scope of use of the embodiments of the present application.
As shown in FIG. 8, computer device 12 is in the form of a general purpose computing device. The components of computer device 12 may include, but are not limited to: one or more processors or processing units 16, a system memory 28, and a bus 18 that couples various system components including the system memory 28 and the processing unit 16.
Computer device 12 typically includes a variety of computer system readable media. Such media may be any available media that is accessible by computer device 12 and includes both volatile and nonvolatile media, removable and non-removable media.
A program/utility 40 having a set (at least one) of program modules 42 may be stored, for example, in memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 42 generally perform the functions and/or methodologies of the embodiments described herein.
The computer device 12 may also communicate with one or more external devices 14 (e.g., keyboard, pointing device, display 24, etc.), with one or more devices that enable a user to interact with the computer system/server 12, and/or with any devices (e.g., network card, modem, etc.) that enable the computer system/server 12 to communicate with one or more other computing devices. Such communication may be through an input/output (I/O) interface 22. Moreover, computer device 12 may also communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public Network such as the Internet) via Network adapter 20. As shown in FIG. 8, the network adapter 20 communicates with the other modules of the computer device 12 via the bus 18. It should be appreciated that although not shown in FIG. 8, other hardware and/or software modules may be used in conjunction with computer device 12, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
The processing unit 16 executes various functional applications and data processing, for example, implementing the methods mentioned in the foregoing embodiments, by executing programs stored in the system memory 28.
In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present invention, "a plurality" means at least two, e.g., two, three, etc., unless specifically limited otherwise.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing steps of a custom logic function or process, and alternate implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.
The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (electronic device) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.
It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. If implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware that is related to instructions of a program, and the program may be stored in a computer-readable storage medium, and when executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a separate product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc. Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention, and that variations, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.
Claims (12)
1. A processing method of an invitation box is characterized by comprising the following steps:
acquiring visitor information and merchant site information;
identifying the visit intention of the visitor according to the visitor information and the merchant site information;
determining an invitation box corresponding to the access intention of the visitor according to the access intention of the visitor;
wherein, according to the visitor information and the merchant site information, identifying the visit intention of the visitor comprises: carrying out data combination on the visitor information and the merchant site information, and identifying the demands of visitors, the points of interest of the visitors and the regions of the visitors;
wherein the determining an invitation box corresponding to the visitor's access intention according to the visitor's access intention includes: determining the label of the visitor according to the requirement of the visitor and the attention point of the visitor; and determining the invitation box corresponding to the visit intention of the visitor according to the label of the visitor and the region of the visitor.
2. The processing method of claim 1, wherein the visitor information comprises a search term of the visitor and regional information of the visitor.
3. The processing method as claimed in claim 1, wherein the merchant site information includes account information of the merchant site on the consultation platform and account information of the merchant site.
4. The processing method as claimed in claim 1, wherein said determining the visitor's tag based on the visitor's needs and the visitor's points of interest comprises:
performing word segmentation processing on the demands of the visitors and the attention points of the visitors to obtain a plurality of words corresponding to the visitors;
matching the multiple word segments corresponding to the visitor with multiple word groups corresponding to multiple pre-stored labels respectively;
and determining the label corresponding to the phrase matched with the multiple participles corresponding to the visitor as the label of the visitor.
5. The processing method of claim 1, wherein the determining the invitation box corresponding to the visitor's access intention according to the visitor's tag and the visitor's zone comprises:
matching the label of the visitor and the region of the visitor with labels and regions corresponding to a plurality of prestored invitation frames respectively;
and determining an invitation frame matched with the label of the visitor and the region of the visitor as the invitation frame corresponding to the visit intention of the visitor.
6. The processing method according to claim 5, wherein if there are a plurality of invitation boxes matching both the visitor's tag and the visitor's zone, determining the invitation box matching both the visitor's tag and the visitor's zone as the invitation box corresponding to the visitor's access intention comprises:
determining a plurality of invitation frames matched with the labels of the visitors and the regions of the visitors as candidate invitation frames;
and determining the candidate invitation box with the highest weight as the invitation box corresponding to the visitor's access intention.
7. An apparatus for processing an invitation box, comprising:
the acquisition module is used for acquiring visitor information and merchant site information;
the identification module is used for identifying the access intention of the visitor according to the visitor information and the merchant site information;
the determining module is used for determining an invitation box corresponding to the access intention of the visitor according to the access intention of the visitor;
wherein the identification module is specifically configured to: carrying out data combination on the visitor information and the merchant site information, and identifying the demands of visitors, the points of interest of the visitors and the regions of the visitors;
the determining module comprises: a first determination unit, configured to determine a tag of the visitor according to a requirement of the visitor and a point of interest of the visitor; and the second determination unit is used for determining the invitation frame corresponding to the access intention of the visitor according to the label of the visitor and the region of the visitor.
8. The processing apparatus according to claim 7, wherein the first determining unit is specifically configured to:
performing word segmentation processing on the demands of the visitors and the attention points of the visitors to obtain a plurality of words corresponding to the visitors;
matching the multiple word segments corresponding to the visitor with multiple word groups corresponding to multiple pre-stored labels respectively;
and determining the label corresponding to the phrase matched with the multiple participles corresponding to the visitor as the label of the visitor.
9. The processing apparatus according to claim 7, wherein the second determining unit is specifically configured to:
matching the label of the visitor and the region of the visitor with labels and regions corresponding to a plurality of prestored invitation frames respectively;
and determining an invitation frame matched with the label of the visitor and the region of the visitor as the invitation frame corresponding to the visit intention of the visitor.
10. The processing apparatus according to claim 9, wherein if there are a plurality of invitation boxes matching both the tag of the visitor and the domain of the visitor, the second determining unit is specifically configured to:
determining a plurality of invitation frames matched with the labels of the visitors and the regions of the visitors as candidate invitation frames;
and determining the candidate invitation box with the highest weight as the invitation box corresponding to the visitor's access intention.
11. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, the processor implementing the method of handling an invitation box according to any one of claims 1-6 when executing the program.
12. A non-transitory computer-readable storage medium having stored thereon a computer program, wherein the program, when executed by a processor, implements the method of handling an invitation box according to any one of claims 1 to 6.
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| CN101588313A (en) * | 2008-05-19 | 2009-11-25 | 北京亿企通信息技术有限公司 | Method and system for realizing user-defined visitor page in online customer service |
| CN101635633A (en) * | 2009-05-27 | 2010-01-27 | 北京奥腾讯达科技有限公司 | Active instant conversation method based on web page access request |
| WO2015018274A1 (en) * | 2013-08-09 | 2015-02-12 | 华为终端有限公司 | Method and user equipment for processing cascaded pages |
| CN107330023A (en) * | 2017-06-21 | 2017-11-07 | 北京百度网讯科技有限公司 | Content of text based on focus recommends method and apparatus |
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| US20030110139A1 (en) * | 2001-12-10 | 2003-06-12 | Lawrence Gaynor | Method of payment of shipping charges associated with product purchases made from a location remote to the product location |
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| CN101588313A (en) * | 2008-05-19 | 2009-11-25 | 北京亿企通信息技术有限公司 | Method and system for realizing user-defined visitor page in online customer service |
| CN101635633A (en) * | 2009-05-27 | 2010-01-27 | 北京奥腾讯达科技有限公司 | Active instant conversation method based on web page access request |
| WO2015018274A1 (en) * | 2013-08-09 | 2015-02-12 | 华为终端有限公司 | Method and user equipment for processing cascaded pages |
| CN107330023A (en) * | 2017-06-21 | 2017-11-07 | 北京百度网讯科技有限公司 | Content of text based on focus recommends method and apparatus |
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