CN108563482A - Invite the processing method and processing device of frame - Google Patents

Invite the processing method and processing device of frame Download PDF

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Publication number
CN108563482A
CN108563482A CN201810320795.2A CN201810320795A CN108563482A CN 108563482 A CN108563482 A CN 108563482A CN 201810320795 A CN201810320795 A CN 201810320795A CN 108563482 A CN108563482 A CN 108563482A
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China
Prior art keywords
visitor
frame
label
invitation
access
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Granted
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CN201810320795.2A
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Chinese (zh)
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CN108563482B (en
Inventor
岑敏强
刘勇
叶显秀
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Baidu Online Network Technology Beijing Co Ltd
Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Priority to CN201810320795.2A priority Critical patent/CN108563482B/en
Publication of CN108563482A publication Critical patent/CN108563482A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
    • G06F9/451Execution arrangements for user interfaces

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  • Engineering & Computer Science (AREA)
  • Software Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention proposes a kind of processing method and processing device for inviting frame, wherein method includes:Obtain visitor information and trade company's site information;According to the visitor information and trade company's site information, identify that the access of visitor is intended to;It is intended to according to the access of the visitor, determines invitation frame corresponding with the access of visitor intention.The processing method and processing device of the invitation frame, according to the visitor information of acquisition and trade company's site information, identify that the access of visitor is intended to, then it is intended to determine invitation frame corresponding with the access of visitor intention according to the access of visitor, in order to subsequently can most attract the invitation frame of visitor to visitor's displaying, conversion ratio is linked up in the consulting for improving visitor.

Description

Invite the processing method and processing device of frame
Technical field
The present invention relates to Internet technical field more particularly to a kind of processing method and processing devices for inviting frame.
Background technology
Online customer service product (such as quotient's bridge product of Baidu) is built upon the intercourse platform between trade company and site visitor, The entrance (inviting frame) that consulting discusses further is provided for visitor, visitor realizes and trade company's online customer service by clicking the invitation frame It links up, better business opportunity clue is provided for trade company.
In the prior art, it is unified pattern in the invitation frame of trade company's website displaying so that visit for different visitors It is relatively low that conversion ratio is linked up in the consulting of visitor.
Invention content
The present invention is directed to solve at least some of the technical problems in related technologies.
For this purpose, first purpose of the present invention is to propose a kind of processing method for inviting frame, to improve the consulting of visitor Link up conversion ratio.
Second object of the present invention is to propose a kind of processing unit for inviting frame.
Third object of the present invention is to propose a kind of computer equipment.
Fourth object of the present invention is to propose a kind of non-transitorycomputer readable storage medium.
The 5th purpose of the present invention is to propose a kind of computer program product.
In order to achieve the above object, first aspect present invention embodiment proposes a kind of processing method for inviting frame, including:
Obtain visitor information and trade company's site information;
According to the visitor information and trade company's site information, identify that the access of visitor is intended to;
It is intended to according to the access of the visitor, determines invitation frame corresponding with the access of visitor intention.
The processing method of the invitation frame of the embodiment of the present invention, according to the visitor information of acquisition and trade company's site information, identification The access of visitor is intended to, and is then intended to determine invitation frame corresponding with the access of visitor intention according to the access of visitor, in order to The invitation frame of visitor, the consulting for improving visitor subsequently can be most attracted to link up conversion ratio to visitor's displaying.
In order to achieve the above object, second aspect of the present invention embodiment proposes a kind of processing unit for inviting frame, including:
Acquisition module, for obtaining visitor information and trade company's site information;
Identification module, for according to the visitor information and trade company's site information, identifying that the access of visitor is intended to;
Determining module determines invite corresponding with the access of visitor intention for being intended to according to the access of the visitor It please frame.
The processing unit of the invitation frame of the embodiment of the present invention, according to the visitor information of acquisition and trade company's site information, identification The access of visitor is intended to, and is then intended to determine invitation frame corresponding with the access of visitor intention according to the access of visitor, in order to The invitation frame of visitor, the consulting for improving visitor subsequently can be most attracted to link up conversion ratio to visitor's displaying.
In order to achieve the above object, third aspect present invention embodiment proposes a kind of computer equipment, including memory, processing Device and it is stored in the computer program that can be run on the memory and on the processor, the processor executes the journey When sequence, the processing method of the invitation frame as described in first aspect present invention embodiment is realized.
In order to achieve the above object, fourth aspect present invention embodiment proposes a kind of non-transitory computer-readable storage medium Matter is stored thereon with computer program, is realized as described in first aspect present invention embodiment when which is executed by processor Invite the processing method of frame.
In order to achieve the above object, fifth aspect present invention embodiment proposes a kind of computer program product, when the calculating When instruction in machine program product is executed by processor, the processing of the invitation frame as described in first aspect present invention embodiment is executed Method.
The additional aspect of the present invention and advantage will be set forth in part in the description, and will partly become from the following description Obviously, or practice through the invention is recognized.
Description of the drawings
Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments Obviously and it is readily appreciated that, wherein:
A kind of flow diagram of the processing method for invitation frame that Fig. 1 is provided by the embodiment of the present invention;
The flow diagram of the processing method for another invitation frame that Fig. 2 is provided by the embodiment of the present invention;
Fig. 3 is the schematic diagram for collecting visitor information and trade company's site information;
Fig. 4 is the principle schematic that the label of visitor is determined according to the demand of visitor;
Fig. 5 is the application scenarios schematic diagram of the invitation frame processing method of the embodiment of the present invention;
A kind of structural schematic diagram of the processing unit for invitation frame that Fig. 6 is provided by the embodiment of the present invention;
The structural schematic diagram of the processing unit for another invitation frame that Fig. 7 is provided by the embodiment of the present invention;And
The structure diagram for the computer equipment that Fig. 8 is provided by the embodiment of the present invention.
Specific implementation mode
The embodiment of the present invention is described below in detail, the example of embodiment is shown in the accompanying drawings, wherein identical from beginning to end Or similar label indicates same or similar element or element with the same or similar functions.It is retouched below with reference to attached drawing The embodiment stated is exemplary, it is intended to for explaining the present invention, and is not considered as limiting the invention.
Below with reference to the accompanying drawings the processing method and processing device of the invitation frame of the embodiment of the present invention is described.
A kind of flow diagram of the processing method for invitation frame that Fig. 1 is provided by the embodiment of the present invention.The present invention is implemented The processing method of the invitation frame of example can be applied in the consultation platform where merchant site.As shown in Figure 1, the processing of the invitation frame Method includes the following steps:
S101 obtains visitor information and trade company's site information.
Specifically, when visitor enters trade company's website, the server for inviting frame service for providing intention in consultation platform, meeting Collect following both sides information:Visitor information and trade company's site information, as shown in Figure 3.
Wherein, visitor information specifically may include but be not limited to following information:The search term (certainly existing) of visitor, visitor The session tracking mechanism cookie of regional information (certainly existing), the account information (being not necessarily present) of visitor and visitor (differs It is fixed to exist).
The search term (query) of visitor, the word are input by user, and the access for best embodying visitor is intended to, such as are visited Visitor's search " how much New Orient studies English " can recognize that visitor is more sensitive to price then by the search term, as long as exhibition The intention now embodied in price invites frame that can be easier to have attracted the visitor.
The regional information (area) of visitor, can be according to the Internet protocol (Internet Protocol, abbreviation IP) of visitor It identifies, such as visitor searches for " celebrating rich steamed stuffed bun to join ", enters after official website, the intention for preferably showing visitor local is invited Frame meets local standard, most direct invitation is provided for visitor.
The account information (uid) of visitor, i.e. the account ID of visitor can know that visitor is nearest by the account information of visitor Action trail and Fuzzy Demand, trade company's site information that the trade company's website being currently entering then in conjunction with visitor provides, to visit Visitor provides good intention and invites frame.
The session tracking mechanism cookie of visitor, effect is almost the same with the account information of visitor, passes through visitor's Cookie can equally know the nearest conditions of demand of visitor.
Wherein, trade company's site information specifically may include but be not limited to following information:Account of trade company's website in consultation platform The title (being not necessarily present) of information (certainly existing), the account information (certainly existing) of trade company's website and trade company's site page.
For trade company's website in the account information (ucid) of consultation platform, i.e. trade company's website passes through trade company in the ID of consultation platform Website can obtain multiple information such as the affiliated industry of trade company, the type for providing service in the account information of consultation platform, then In conjunction with visitor information, provides good intention for visitor and invite frame.
The account information (siteid) of trade company's website, the i.e. Site ID of trade company's website, since different trade company's websites may The service of the industry or offer that are subordinate to is different, therefore by the account information of trade company's website, can obtain more accurate number According to.
The title (title) of trade company's site page can clearly know trade company's website by the title of trade company's site page The service of offer can more accurately know the specific requirements of visitor then in conjunction with visitor information.
S102 identifies that the access of visitor is intended to according to visitor information and trade company's site information.
Specifically, can the visitor information and trade company's site information that step S102 is got be subjected to data merging, to The access that the visitor information got and trade company's site information are converted to visitor is intended to.Wherein, the access of visitor is intended to specific It may include the demand of visitor, the focus of visitor and the region etc. of visitor.
S103 is intended to according to the access of visitor, determines invitation frame corresponding with the access of visitor intention.
Specifically, be intended to according to the access of the step S102 visitors identified, it can be from pre-stored multiple invitation frames In, it matches the access with visitor and is intended to corresponding invitation frame, in order to subsequently can most attract the invitation of visitor to visitor's displaying Conversion ratio is linked up in frame, the consulting for improving visitor.
In the present embodiment, according to the visitor information of acquisition and trade company's site information, identify that the access of visitor is intended to, then root It is intended to determine invitation frame corresponding with the access of visitor intention according to the access of visitor, in order to subsequently can most attract to visitor's displaying Conversion ratio is linked up in the invitation frame of visitor, the consulting for improving visitor.
For an embodiment in clear explanation, another processing method for inviting frame is present embodiments provided, Fig. 2 is this hair The flow diagram of the processing method for another invitation frame that bright embodiment is provided.As shown in Fig. 2, this method may include with Lower step:
S201 obtains visitor information and trade company's site information.
Specifically, step S201 is identical as the step S101 in a upper embodiment, details are not described herein again.
Step S102 in a upper embodiment specifically may include following steps S202.
Visitor information and trade company's site information are carried out data merging, identify the demand of visitor, the concern of visitor by S202 The region of point and visitor.
Specifically, the region of visitor can be identified according to the regional information of the visitor in visitor information.Believed according to visitor Other information in addition to the regional information of visitor and trade company's site information in breath identify the demand of visitor and the pass of visitor Note point.For example, the visitor information and trade company's site information that are got in step S201 are as shown in table 1.
The visitor information and trade company's site information that table 1 is got
According to the query " teacher Tian joins price " in table 1, " join clothes according to the industry in ucid in conjunction in cookie What business " was extracted " joins " with word similar in query, and the demand for finally determining visitor is to join teacher Tian, and compare Pay close attention to price.According to the area " Hubei, Wuhan " in table 1, determine that the region of visitor is Hubei Wuhan.Therefore it finally determines Visitor access be intended to it is as follows:
The demand of visitor:Field teacher joins
The focus of visitor:Price
The region of visitor:Hubei Wuhan
Step S103 in a upper embodiment specifically may include following steps S203 and S204.
S203 determines the label of visitor according to the focus of the demand of visitor and visitor.
Specifically, the focus of demand and visitor that can be to visitor carries out word segmentation processing, obtain corresponding with visitor more A participle.For example, it is as follows that the focus " price " of the demand " teacher Tian joins " of visitor and visitor is cut into multiple participles:Field Teacher joins, price.
Will and the corresponding multiple participles of visitor multiple phrases corresponding with pre-stored multiple labels match respectively. Wherein, the label of visitor can be:Price Sensitive, seek suggestion, join consulting etc..Label can take out from different industries Come, and can there can be corresponding rule with constantly improve, each label, and the carrier of rule is phrase, multiple phrases can be with Corresponding (or hit) label.Such as the corresponding phrase of " Price Sensitive " label can be:Price, expense, fund etc..Example Such as, visitor's corresponding multiple participle " field teacher ", " joining ", " prices ", can match " the valence in " Price Sensitive " label Lattice ".
Will and the corresponding label of the matched phrase of multiple participles corresponding with visitor, be determined as the label of visitor.For example, will " Price Sensitive " label is determined as the label of visitor.
Fig. 4 shows that the demand according to visitor determines the principle schematic of the label of visitor.As shown in figure 4, to visitor's Demand carries out word segmentation processing, obtains multiple participles corresponding with visitor, i.e. participle 1 in Fig. 4, participle 2, participle 3 ....It will These participles respectively with pre-stored multiple labels (i.e. Price Sensitive, seek suggestion ...) corresponding multiple phrases into Row matching, and then determine the label of visitor.Wherein, the corresponding phrase of " Price Sensitive " label can be:Price, expense, money Gold etc., the corresponding phrase of " seeking suggestion " label can be:Which has, compares, such as how.
S204 determines invitation frame corresponding with the access of visitor intention according to the region of the label of visitor and visitor.
Specifically, can be corresponding with pre-stored multiple invitation frames respectively by the region of the label of visitor and visitor Label and region are matched.By the matched invitation frame in the region of label and visitor with visitor, it is determined as the visit with visitor It asks and is intended to corresponding invitation frame.
Wherein, each frame is invited to correspond at least one label and/or at least one region.In addition, each frame is invited may be used also With a corresponding weight, can be expressed as:Invite the frame=regions label & & weights.It may determine that label preferentially still according to weight Region is preferential, such as certain stronger trade companies of region, it is preferential (if visitor hits price mark that region can be arranged Label, but there is no region in the corresponding invitation frame of price tag, the relevant invitation frame in region is preferentially shown at this time).
The determination process for inviting frame to clearly illustrate, is exemplified below:
Tag set:【Price Sensitive】、【Training consulting】、【Result of training】、【Training contents】、……
Gather region:【Beijing】、【Shanghai】、【Guangzhou】、……
Invite frame set:
【Invite frame 1】=【Price Sensitive, result of training】+【Shanghai, Guangzhou】+【Weight=1】.That is, when some visitor's Label is【Price Sensitive】Or【Result of training】, and regional information is【Shanghai】Or【Guangzhou】When, it is pushed away to visitor The invitation frame 1 is recommended, weighted value is smaller, and weight is bigger;
【Invite frame 2】=【Training consulting】+【Shanghai】+【Weight=2】.That is, the label as some visitor is【Training is consulted It askes】, and regional information is【Shanghai】When, recommend the invitation frame 2 to visitor;
【Invite frame 3】=【Price Sensitive】+【Weight=3】.That is, the label as some visitor is【Price Sensitive】, it is not necessarily to With reference to regional information, recommend the invitation frame 3 to visitor.
For visitor 1, it is assumed that determine that the label of visitor 1 is:The region of Price Sensitive, visitor 1 is:Beijing will then be visited Label corresponding with above-mentioned 3 invitation frames and region are matched respectively for the label of visitor 1 and region, as a result as follows:Though inviting frame 1 It is so matched to the Price Sensitive of visitor 1 this label, but is not matched to Shanghai or the two regions of Guangzhou, therefore is hit not To the invitation frame 1.The label and region for inviting frame 2 are mismatched with the label of visitor 1 and region, therefore are not hit by the invitation frame 2.And frame 3 is invited to be matched to the Price Sensitive of visitor 1 this label, and without reference to regional information, therefore hit the invitation frame 3.Finally, it determines that invitation frame corresponding with the access of visitor 1 intention is to invite frame 3, subsequently shows the invitation frame 3 to visitor 1.
Similarly, for visitor 2, it is assumed that determine that the label of visitor 2 is:Training consulting, the region of visitor 2 is:Shanghai, then By the label of visitor 2 and region, label corresponding with above-mentioned 3 invitation frames and region match respectively, as a result as follows:It invites Although frame 1 is matched to this region of the Shanghai of visitor 2, Price Sensitive or result of training the two labels are not matched to, Therefore hit is less than the invitation frame 1.The label and region for inviting frame 2 are matched with the label of visitor 1 and region, therefore are hit The invitation frame 2.It invites frame 3 to be not matched to Price Sensitive this label, therefore hits less than the invitation frame 3.Finally, it determines Invitation frame corresponding with the access of visitor 2 intention is to invite frame 2, subsequently shows the invitation frame 2 to visitor 2.
Further, if with the matched invitation frame of the label of visitor and the region of visitor be it is multiple, will be with visitor's The matched multiple invitation frames in the region of label and visitor are determined as candidate invitation frame;By the highest candidate invitation frame of weight, really It is set to the access with visitor and is intended to corresponding invitation frame.
Still by taking above-mentioned invitation frame set as an example, for visitor 3, it is assumed that determine that the label of visitor 3 is:Price Sensitive, The region of visitor 3 is:Guangzhou, then the label of visitor 3 and region are invited with above-mentioned 3 respectively the corresponding label of frames and region into Row matching, it is as a result as follows:With reference to the above-mentioned matching process for visitor 1 and visitor 2, determines visitor 3 while having hit invitation The two invitation frames are determined as candidate invitation frame by frame 1 and invitation frame 3, but because the weight ratio of invitation frame 1 invites the power of frame 3 Weight height (weighted value is lower, and weight is higher), so it is to invite to finally determine invitation frame corresponding with the access of visitor 3 intention Frame 1 subsequently shows the invitation frame 1 to visitor 3.
Similarly, for visitor 4, it is assumed that determine that the label of visitor 4 is:Result of training, training consulting, the region of visitor 4 For:Shanghai, then by the label of visitor 4 and region, label corresponding with above-mentioned 3 invitation frames and region match respectively, as a result It is as follows:With reference to the above-mentioned matching process for visitor 1 and visitor 2, determines visitor 4 while having hit invitation frame 1 and having invited frame 2, the two invitation frames are determined as candidate invitation frame, but because the weight ratio of frame 1 is invited to invite high (the weight number of the weight of frame 2 Value it is lower, weight is higher), thus finally determine invitations frame corresponding with the access of visitor 4 intentions for invitation frame 1, subsequently to Visitor 4 shows the invitation frame 1.
Fig. 5 shows the application scenarios schematic diagram of the invitation frame processing method of the embodiment of the present invention, as shown in figure 5, from visit Visitor enter the station to invite frame displaying flow it is as follows:
1, visitor is entered the station, i.e., visitor enters trade company's website and accesses.
2, trade company's website obtains the online situation of customer service to online customer service product (such as quotient's bridge product of Baidu).
3, online customer service product returns to the online situation of customer service to trade company's website.
4, for trade company's website into consultation platform for providing the server for inviting frame service, request intention invites frame.
5, the processing in consultation platform for providing the invitation frame for inviting the server of frame service to execute the embodiment of the present invention Method determines that the access with visitor is intended to corresponding intention and invites frame.
6, the server of frame service is invited to return to intention invitation frame to trade company's website for providing in consultation platform.
7, trade company's website shows that intention invites frame to visitor.
In practical applications, enter trade company's website from visitor and initially enter user's flow, refresh page can lead to weight Newly start user's flow.Intention invites the displaying process of frame as follows:When the time for reaching intention invitation frame displaying, if worked as When consultation platform in for provides invite frame service server returned to matching result, then show recommendation intention invitation Frame.The time of frame displaying is invited when reaching intention, if being used to provide the server of invitation frame service in consultation platform still at that time Matching result is not returned, then shows that the intention of acquiescence invites frame.Intention invites the repetition displaying process of frame as follows:Intention invites frame After displaying, visitor has carried out effective operation (such as calling the API that links up or leave a message), and intention invites frame to close, this user stream Journey terminates.After intention invites frame displaying, visitor is turned off manually intention and invites frame, then restarts timing, and displaying is created again after N seconds Meaning invites frame;After intention invites the accumulative displaying n times, such as 4 times of frame, this user's Flow ends.
In the present embodiment, according to the visitor information of acquisition and trade company's site information, identify that the access of visitor is intended to, then root It is intended to determine invitation frame corresponding with the access of visitor intention according to the access of visitor, in order to subsequently can most attract to visitor's displaying Conversion ratio is linked up in the invitation frame of visitor, the consulting for improving visitor.
In order to realize that above-described embodiment, the present invention also propose a kind of processing unit for inviting frame.Fig. 6 is the embodiment of the present invention A kind of structural schematic diagram of the processing unit of the invitation frame provided.As shown in fig. 6, the processing unit of the invitation frame includes:It obtains Modulus block 61, identification module 62 and determining module 63.
Acquisition module 61, for obtaining visitor information and trade company's site information.
Identification module 62, for according to visitor information and trade company's site information, identifying that the access of visitor is intended to.
Determining module 63 determines invitation frame corresponding with the access of visitor intention for being intended to according to the access of visitor.
It should be noted that aforementioned to inviting the explanation of the processing method embodiment of frame to be also applied for the embodiment The processing unit of frame is invited, details are not described herein again.
In the present embodiment, according to the visitor information of acquisition and trade company's site information, identify that the access of visitor is intended to, then root It is intended to determine invitation frame corresponding with the access of visitor intention according to the access of visitor, in order to subsequently can most attract to visitor's displaying Conversion ratio is linked up in the invitation frame of visitor, the consulting for improving visitor.
Based on above-described embodiment, the embodiment of the present invention additionally provides a kind of possible realization side of processing unit that inviting frame Formula.The structural schematic diagram of the processing unit for another invitation frame that Fig. 7 is provided by the embodiment of the present invention.As shown in fig. 7, upper On the basis of one embodiment, identification module 62 can be specifically used for:Visitor information and trade company's site information are subjected to data merging, known Do not go out the demand of visitor, the focus of visitor and visitor region.
Further, in a kind of possible realization method of the embodiment of the present invention, determining module 63 specifically may include:
First determination unit 71, for according to the demand of visitor and the focus of visitor, determining the label of visitor.
Second determination unit 72, for according to the label of visitor and the region of visitor, determining the access intention pair with visitor The invitation frame answered.
Further, in a kind of possible realization method of the embodiment of the present invention, the first determination unit 71 can be used specifically In:
The focus of demand and visitor to visitor carries out word segmentation processing, obtains multiple participles corresponding with visitor;It will be with Multiple phrases corresponding with pre-stored multiple labels match the corresponding multiple participles of visitor respectively;Will with visitor couple The corresponding label of the matched phrase of multiple participles answered, is determined as the label of visitor.
Further, in a kind of possible realization method of the embodiment of the present invention, the second determination unit 72 can be used specifically In:
By the region of the label of visitor and visitor, respectively label corresponding with pre-stored multiple invitation frames and region into Row matching;By the matched invitation frame in the region of label and visitor with visitor, the access intention being determined as with visitor is corresponding Invite frame.
Further, in a kind of possible realization method of the embodiment of the present invention, if with the label of visitor and visitor The matched invitation frame in region is multiple, then the second determination unit 72 can be specifically used for:
By the matched multiple invitation frames in the region of label and visitor with visitor, it is determined as candidate invitation frame;By weight Highest candidate invitation frame, is determined as the access with visitor and is intended to corresponding invitation frame.
In the present embodiment, according to the visitor information of acquisition and trade company's site information, identify that the access of visitor is intended to, then root It is intended to determine invitation frame corresponding with the access of visitor intention according to the access of visitor, in order to subsequently can most attract to visitor's displaying Conversion ratio is linked up in the invitation frame of visitor, the consulting for improving visitor.
In order to realize that above-described embodiment, the present invention also propose a kind of computer equipment, including memory, processor and storage On a memory and the computer program that can run on a processor, it when processor executes program, realizes such as above-described embodiment institute The processing method of the invitation frame shown.
In order to realize that above-described embodiment, the present invention also propose a kind of non-transitorycomputer readable storage medium, deposit thereon Computer program is contained, the processing method for inviting frame as shown in above-described embodiment is realized when which is executed by processor.
In order to realize above-described embodiment, the present invention also proposes a kind of computer program product, when in computer program product Instruction when being executed by processor, execute the processing method of the invitation frame such as above-described embodiment shown in.
Fig. 8 shows the block diagram of the exemplary computer device suitable for being used for realizing the application embodiment.What Fig. 8 was shown Computer equipment 12 is only an example, should not bring any restrictions to the function and use scope of the embodiment of the present application.
As shown in figure 8, computer equipment 12 is showed in the form of universal computing device.The component of computer equipment 12 can be with Including but not limited to:One or more processor or processing unit 16, system storage 28 connect different system component The bus 18 of (including system storage 28 and processing unit 16).
Bus 18 indicates one or more in a few class bus structures, including memory bus or Memory Controller, Peripheral bus, graphics acceleration port, processor or the local bus using the arbitrary bus structures in a variety of bus structures.It lifts For example, these architectures include but not limited to industry standard architecture (Industry Standard Architecture;Hereinafter referred to as:ISA) bus, microchannel architecture (Micro Channel Architecture;Below Referred to as:MAC) bus, enhanced isa bus, Video Electronics Standards Association (Video Electronics Standards Association;Hereinafter referred to as:VESA) local bus and peripheral component interconnection (Peripheral Component Interconnection;Hereinafter referred to as:PCI) bus.
Computer equipment 12 typically comprises a variety of computer system readable media.These media can be it is any can be by The usable medium that computer equipment 12 accesses, including volatile and non-volatile media, moveable and immovable medium.
Memory 28 may include the computer system readable media of form of volatile memory, such as random access memory Device (Random Access Memory;Hereinafter referred to as:RAM) 30 and/or cache memory 32.Computer equipment 12 can be with Further comprise other removable/nonremovable, volatile/non-volatile computer system storage mediums.Only as an example, Storage system 34 can be used for reading and writing immovable, non-volatile magnetic media, and (Fig. 8 do not show, commonly referred to as " hard drive Device ").Although being not shown in Fig. 8, can provide for being driven to the disk for moving non-volatile magnetic disk (such as " floppy disk ") read-write Dynamic device, and to removable anonvolatile optical disk (such as:Compact disc read-only memory (Compact Disc Read Only Memory;Hereinafter referred to as:CD-ROM), digital multi CD-ROM (Digital Video Disc Read Only Memory;Hereinafter referred to as:DVD-ROM) or other optical mediums) read-write CD drive.In these cases, each driving Device can be connected by one or more data media interfaces with bus 18.Memory 28 may include at least one program production Product, the program product have one group of (for example, at least one) program module, and it is each that these program modules are configured to perform the application The function of embodiment.
Program/utility 40 with one group of (at least one) program module 42 can be stored in such as memory 28 In, such program module 42 include but not limited to operating system, one or more application program, other program modules and Program data may include the realization of network environment in each or certain combination in these examples.Program module 42 is usual Execute the function and/or method in embodiments described herein.
Computer equipment 12 can also be with one or more external equipments 14 (such as keyboard, sensing equipment, display 24 Deng) communication, the equipment interacted with the computer system/server 12 can be also enabled a user to one or more to be communicated, and/ Or with any equipment (example that the computer system/server 12 is communicated with one or more of the other computing device Such as network interface card, modem etc.) communication.This communication can be carried out by input/output (I/O) interface 22.Also, it calculates Machine equipment 12 can also pass through network adapter 20 and one or more network (such as LAN (Local Area Network;Hereinafter referred to as:LAN), wide area network (Wide Area Network;Hereinafter referred to as:WAN) and/or public network, example Such as internet) communication.As shown in figure 8, network adapter 20 is communicated by bus 18 with other modules of computer equipment 12.It answers When understanding, although being not shown in Fig. 8, other hardware and/or software module can be used in conjunction with computer equipment 12, including not It is limited to:Microcode, device driver, redundant processing unit, external disk drive array, RAID system, tape drive and Data backup storage system etc..
Processing unit 16 is stored in program in system storage 28 by operation, to perform various functions application and Data processing, such as realize the method referred in previous embodiment.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show The description of example " or " some examples " etc. means specific features, structure, material or spy described in conjunction with this embodiment or example Point is included at least one embodiment or example of the invention.In the present specification, schematic expression of the above terms are not It must be directed to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be in office It can be combined in any suitable manner in one or more embodiments or example.In addition, without conflicting with each other, the skill of this field Art personnel can tie the feature of different embodiments or examples described in this specification and different embodiments or examples It closes and combines.
In addition, term " first ", " second " are used for description purposes only, it is not understood to indicate or imply relative importance Or implicitly indicate the quantity of indicated technical characteristic.Define " first " as a result, the feature of " second " can be expressed or Implicitly include at least one this feature.In the description of the present invention, the meaning of " plurality " is at least two, such as two, three It is a etc., unless otherwise specifically defined.
Any process described otherwise above or method description are construed as in flow chart or herein, and expression includes It is one or more for realizing custom logic function or process the step of executable instruction code module, segment or portion Point, and the range of the preferred embodiment of the present invention includes other realization, wherein can not press shown or discuss suitable Sequence, include according to involved function by it is basic simultaneously in the way of or in the opposite order, to execute function, this should be of the invention Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for Instruction execution system, device or equipment (system of such as computer based system including processor or other can be held from instruction The instruction fetch of row system, device or equipment and the system executed instruction) it uses, or combine these instruction execution systems, device or set It is standby and use.For the purpose of this specification, " computer-readable medium " can any can be included, store, communicating, propagating or passing Defeated program is for instruction execution system, device or equipment or the dress used in conjunction with these instruction execution systems, device or equipment It sets.The more specific example (non-exhaustive list) of computer-readable medium includes following:Electricity with one or more wiring Interconnecting piece (electronic device), portable computer diskette box (magnetic device), random access memory (RAM), read-only memory (ROM), erasable edit read-only storage (EPROM or flash memory), fiber device and portable optic disk is read-only deposits Reservoir (CDROM).In addition, computer-readable medium can even is that can on it the paper of print routine or other suitable be situated between Matter, because can be for example by carrying out optical scanner to paper or other media, then into edlin, interpretation or when necessary with other Suitable method is handled electronically to obtain program, is then stored in computer storage.
It should be appreciated that each section of the present invention can be realized with hardware, software, firmware or combination thereof.Above-mentioned In embodiment, software that multiple steps or method can in memory and by suitable instruction execution system be executed with storage Or firmware is realized.Such as, if realized in another embodiment with hardware, following skill well known in the art can be used Any one of art or their combination are realized:With for data-signal realize logic function logic gates from Logic circuit is dissipated, the application-specific integrated circuit with suitable combinational logic gate circuit, programmable gate array (PGA), scene can compile Journey gate array (FPGA) etc..
Those skilled in the art are appreciated that realize all or part of step that above-described embodiment method carries Suddenly be that relevant hardware can be instructed to complete by program, program can be stored in a kind of computer readable storage medium In, which includes the steps that one or a combination set of embodiment of the method when being executed.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing module, it can also That each unit physically exists alone, can also two or more units be integrated in a module.Above-mentioned integrated mould The form that hardware had both may be used in block is realized, can also be realized in the form of software function module.If integrated module with The form of software function module realizes and when sold or used as an independent product, can also be stored in one it is computer-readable It takes in storage medium.
Storage medium mentioned above can be read-only memory, disk or CD etc..Although having been shown and retouching above The embodiment of the present invention is stated, it is to be understood that above-described embodiment is exemplary, and should not be understood as the limit to the present invention System, those skilled in the art can be changed above-described embodiment, change, replace and become within the scope of the invention Type.

Claims (17)

1. a kind of processing method for inviting frame, which is characterized in that include the following steps:
Obtain visitor information and trade company's site information;
According to the visitor information and trade company's site information, identify that the access of visitor is intended to;
It is intended to according to the access of the visitor, determines invitation frame corresponding with the access of visitor intention.
2. processing method according to claim 1, which is characterized in that the visitor information includes search term and the visit of visitor The regional information of visitor.
3. processing method according to claim 1, which is characterized in that trade company's site information includes that trade company's website is being consulted Ask the account information of the account information and trade company's website of platform.
4. processing method according to claim 1, which is characterized in that described to be stood according to the visitor information and the trade company Point information identifies that the access of visitor is intended to, including:
The visitor information and trade company's site information are subjected to data merging, identify the demand of visitor, the concern of visitor The region of point and visitor.
5. processing method according to claim 4, which is characterized in that it is described to be intended to according to the access of the visitor, it determines Invitation frame corresponding with the access of visitor intention, including:
According to the focus of the demand of the visitor and the visitor, the label of visitor is determined;
According to the region of the label of the visitor and the visitor, the invitation corresponding with the access of visitor intention is determined Frame.
6. processing method according to claim 5, which is characterized in that the demand according to the visitor and the visitor Focus, determine the label of visitor, including:
The focus of demand and the visitor to the visitor carries out word segmentation processing, obtains multiple participles corresponding with visitor;
By the corresponding multiple participles of described and visitor, multiple phrases corresponding with pre-stored multiple labels match respectively;
Will and the corresponding label of the matched phrase of multiple participles corresponding with visitor, be determined as the label of the visitor.
7. processing method according to claim 5, which is characterized in that the label according to the visitor and the visitor Region, determine the invitation frame corresponding with the access of visitor intention, including:
By the region of the label of the visitor and the visitor, label corresponding with pre-stored multiple invitation frames and ground respectively Domain is matched;
By with the matched invitation frame in the region of the label of the visitor and the visitor, be determined as the visit with the visitor It asks and is intended to corresponding invitation frame.
8. processing method according to claim 7, which is characterized in that if the label with the visitor and the visitor The matched invitation frame in region be it is multiple, then it is described by with the region of the label of the visitor and the visitor are matched invites Please frame, be determined as the invitation frame corresponding with the access of visitor intention, including:
By with the matched multiple invitation frames in the region of the label of the visitor and the visitor, be determined as candidate inviting frame;
By the highest candidate invitation frame of weight, it is determined as the invitation frame corresponding with the access of visitor intention.
9. a kind of processing unit for inviting frame, which is characterized in that including:
Acquisition module, for obtaining visitor information and trade company's site information;
Identification module, for according to the visitor information and trade company's site information, identifying that the access of visitor is intended to;
Determining module determines invitation frame corresponding with the access of visitor intention for being intended to according to the access of the visitor.
10. processing unit according to claim 9, which is characterized in that the identification module is specifically used for:
The visitor information and trade company's site information are subjected to data merging, identify the demand of visitor, the concern of visitor The region of point and visitor.
11. processing unit according to claim 10, which is characterized in that the determining module includes:
First determination unit is used for the focus of the demand and the visitor according to the visitor, determines the label of visitor;
Second determination unit is used for the region of the label and the visitor according to the visitor, determines described with the visitor's It accesses and is intended to corresponding invitation frame.
12. processing unit according to claim 11, which is characterized in that first determination unit is specifically used for:
The focus of demand and the visitor to the visitor carries out word segmentation processing, obtains multiple participles corresponding with visitor;
By the corresponding multiple participles of described and visitor, multiple phrases corresponding with pre-stored multiple labels match respectively;
Will and the corresponding label of the matched phrase of multiple participles corresponding with visitor, be determined as the label of the visitor.
13. processing unit according to claim 11, which is characterized in that second determination unit is specifically used for:
By the region of the label of the visitor and the visitor, label corresponding with pre-stored multiple invitation frames and ground respectively Domain is matched;
By with the matched invitation frame in the region of the label of the visitor and the visitor, be determined as the visit with the visitor It asks and is intended to corresponding invitation frame.
14. processing unit according to claim 13, which is characterized in that if the label with the visitor and the visit The matched invitation frame in region of visitor is multiple, then second determination unit is specifically used for:
By with the matched multiple invitation frames in the region of the label of the visitor and the visitor, be determined as candidate inviting frame;
By the highest candidate invitation frame of weight, it is determined as the invitation frame corresponding with the access of visitor intention.
15. a kind of computer equipment, which is characterized in that including memory, processor and be stored on the memory and can be The computer program run on the processor when the processor executes described program, is realized as any in claim 1-8 The processing method of the invitation frame.
16. a kind of non-transitorycomputer readable storage medium, is stored thereon with computer program, which is characterized in that the program It is realized when being executed by processor such as the processing method according to any one of claims 1-8 for inviting frame.
17. a kind of computer program product, which is characterized in that when the instruction in the computer program product is executed by processor When, it executes such as the processing method according to any one of claims 1-8 for inviting frame.
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US20030110139A1 (en) * 2001-12-10 2003-06-12 Lawrence Gaynor Method of payment of shipping charges associated with product purchases made from a location remote to the product location
CN101588313A (en) * 2008-05-19 2009-11-25 北京亿企通信息技术有限公司 Method and system for realizing user-defined visitor page in online customer service
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