CN108230027A - A kind of food and drink membership promotion system and method - Google Patents
A kind of food and drink membership promotion system and method Download PDFInfo
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- CN108230027A CN108230027A CN201711486794.7A CN201711486794A CN108230027A CN 108230027 A CN108230027 A CN 108230027A CN 201711486794 A CN201711486794 A CN 201711486794A CN 108230027 A CN108230027 A CN 108230027A
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- consumption
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0235—Discounts or incentives, e.g. coupons or rebates constrained by time limit or expiration date
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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Abstract
A kind of food and drink membership promotion system and method can obtain the information of multiple members in one-time-consumption, and can be directed to affiliate relationship and its customized information realization precision marketing.Including:Consumer unit identification code, mobile client, member management center, settlement center, for receiving the request from mobile client and processing, including:Different mobile clients from same consumer unit identification code are numbered and filing is handled, and are each mobile client opening relationships member profile;Settlement center can be by setting preferential calculating method, for attract add in member participate in.Member management center can be set by customized information, recorded according to common Consumption relation people and pushed marketing message to related member's mobile client and carry out discount to statistics total mark of consumption.
Description
Technical field
The present invention relates to a kind of food and drink membership promotion system and method, particularly relate to share pushing away based on mobile Internet
Wide network platform marketing system and method.
Background technology
In the mobile Internet epoch, by the IP ends of mobile terminal, member's excavation, management and marketing are carried out, to reach drop
Low management cost promotes the efficiency of management, has been the important marketing methods of current catering trade.It is past in existing marketing system
Past is to attract customer registered members by preferential activity, but current system is disappeared both for single client enrollment by setting
Take the means such as target, discount to attract customer registered members, operating procedure is more, obtains the less efficient of member;On the other hand, exist
In current member system, lack subsequent personal marketing scheme, especially lack the precision marketing for affiliate relationship, reduce
The covering surface of marketing message.
In view of the above-mentioned problems, the technical solution taken at present have it is following several, such as:Patent CN201120429643.X is disclosed
A kind of general membership management system's technology of catering industry, the technology use B/S framework, and restaurant only needs a server, dispose
Once, it is possible to realize the operation that multiple PC are accessed simultaneously, are ordered dishes with cash register, reduce the cost that restaurant uses system.
Management and marketing of the catering system to member are realized, has reached effective management member and customer information, while provide again
Marketing Functions.But this scheme be by attendant operation, there are it is inefficient the problem of, be difficult to meet need in peak period
It asks.
Patent CN201410327335.4 disclose it is a kind of by it is existing be public account system, help food and beverage enterprise businessman
Efficient information system management is established, enterprise personnel recruitment input is reduced, cuts operating costs;Help consumer quick, it is convenient, from
The method for completing the service of ordering mainly.Suitable for the information-based network management upgrading of various food and beverage enterprises, while to public
Account carries out application extension, improves viscosity of the user to public account system.
Patent CN02137999.8 discloses a kind of management system and method that total mark of consumption reward is carried out with fingerprint recognition,
By fingerprint acquisition instrument by client reservation finger print information input terminal computer, server generates consumption signal;Again by finger
Line Acquisition Instrument inputs finger print information and retrieves client's consumption number, consumption information by server;Client is inputted by terminal computer
Consumption information carries out data processing by the consumption information management software in server;When the consumption of client reaches a certain index,
The bonus of client is calculated by the consumption information management software in server.
But above-mentioned common food and drink marketing system currently on the market, be biased into more the consumption person of checking membership information collect and
Promotion, and have ignored and participate in consumption and excavated without " with the visitor " commercial value for the expenditure that check.China is a human feelings society
Meeting, relative to " Dutch treatment " that American-European countries is common, " entertaining guests " be consumption Main Patterns, and under " entertaining guests " pattern food and drink consumption
Activity is equally to form the important means that Chinese's snares of love network generates and contacts relationship maintains.In one-time-consumption, relative to right
" checking " person, do not check behavior but deskmate consumption it is more " with visitor ", easily form geometry multiplier effect.It is marketing
In effect will and consumption habit that China is returned hospitality " with visitor ", also will be that catering trade bring potential sales opportunnities.
It is artificial due to relying in traditional StoreFront marketing model, cause the management cost that " with visitor " markets high and convert
Rate is low so that " with visitor " marketing is ignored.But with development of Mobile Internet technology progress, the present invention by development of Mobile Internet technology and
Food and drink member management technology is combined, and can carry out the marketing management " with visitor " with relatively low cost, meeting is directed to so as to realize
Member's relationship carries out precision marketing.
Invention content
In order to which existing membership promotion system is overcome to obtain, the member " with visitor " is less efficient and shortage is directed to " with visitor " member
The deficiency of personal marketing scheme, the present invention provide a kind of food and drink membership promotion system and method, can be obtained in one-time-consumption
The information of multiple members, and affiliate relationship and its customized information realization precision marketing can be directed to.
The technical solution adopted by the present invention to solve the technical problems is:One side according to the present invention, provides one
Kind food and drink membership promotion system, including:
Consumer unit identification code, the table number of corresponding customer consumption or the digital coding of box;
For reading consumer unit identification code for consumer, member registration is sent to member management center for mobile client
Information or consumption log-on message.
Member management center, for receiving the membership information from mobile client and processing, including:For each movement
Client establishes member profile, and common Consumption relation people is carried out to the different mobile client members of same consumer unit identification code
Record;The member management center is additionally operable to record to push to related member's mobile client according to common Consumption relation people to market
Information.
Optionally, the member management center can carry out member the setting of customized information, such as set commemoration day, life
Day;When setting individual information triggers, i.e., by communication network in advance or the same day is to the filing at the member management center member
And common Consumption relation people member mobile client sends marketing message.
Further, the member management center can pass through shifting with the intercommunication of the mobile client, client
Dynamic client can set to member management center and personalized action message is notified, such as set commemoration day, birthday;In member management
The heart sends notice by communication network to the common Consumption relation people member mobile client of the filing at the member management center member
Dining information.
Optionally, the member management center can record consumer unit clearing client meeting in a consumption settlement time section
Member and the spending limit of clearing client member, and time and again spending limit carries out statistics conversion consumption product by clearing client member
Point.
Other side according to the present invention, settlement center can set preferential computational methods, including:
The first step, settlement center's setting setting can discount commodity and same everyone discount rate of consumer unit consumer or discounts
Volume;
Second step reads consumer unit identification code using member's mobile client with consumer unit consumer, passes through communication
Network connection member management center sends member registration information or consumption log-on message;
Third walks, and member management center receives the membership information from mobile client and records a consumption settlement time
In section, the different mobile client members of same consumer unit identification code;
4th step, settlement center read same consumer unit identification code in the consumption settlement time section of one, member management center
Different mobile client member number n;
5th step, settlement center, which calculates consumer unit in a consumption settlement time section, can enjoy discount rate;
6th step, settlement center can enjoy discount according to consumer unit in a consumption settlement time section, after arithmetical discount
Consume bill.
Optionally, settlement center can set minimum discount rate, disappear when settlement center is calculated in a consumption settlement time section
When expense unit can enjoy discount rate result more than minimum discount rate, then settled accounts by result of calculation, if less than minimum discount rate, meter
It calculates and is then settled accounts when consumer unit can enjoy discount rate in a consumption settlement time section by minimum discount rate;
Optionally, the settlement center can set consumer unit standard number upper limit N, calculate a consumption settlement time
Consumer unit can enjoy discount in section, participate in the number n≤N calculated.
The invention has the advantages that the information of multiple members can be obtained in one-time-consumption, and affiliate relationship can be directed to
And its customized information realizes precision marketing.
Description of the drawings
The present invention is further described with reference to the accompanying drawings and examples.
Fig. 1 is the structure block diagram of the present invention.
Fig. 2 is the principle block diagram of personal marketing of the present invention.
Fig. 3 is the principle block diagram of special discount numerical procedure of the present invention.
10. consumer unit identification code in figure, 20. mobile clients, 30. member management centers, 40. settlement center, 41. accounts
It is single.
Specific embodiment
As shown in Figures 1 and 2, one side according to the present invention provides a kind of food and drink membership promotion system, including:
Consumer unit identification code, the table number of corresponding customer consumption or the digital coding of box;The digital identification information
Realization method can be bar code or digital Quick Response Code, USB flash disk, RFID tag, bluetooth equipment, wireless near field communication (NFC)
Identification label or electromagnetic medium equipment etc. are easy to the information identified by mobile client, it is preferred that the present invention selects number two
Code is tieed up as embodiment.
For reading consumer unit identification code for consumer, member registration is sent to member management center for mobile client
Information or consumption log-on message, the mobile client can be handheld terminal, all types of microcomputers;Preferably, institute
State mobile client may include to member management center transmission member registration information:Member's telephone number, birthday, commemoration day, property
Not etc..
Member management center, for receiving the membership information from mobile client and processing, including:For each movement
Client establishes member profile, and common Consumption relation people is carried out to the different mobile client members of same consumer unit identification code
Record;The member management center is additionally operable to record to push to related member's mobile client according to common Consumption relation people to market
Information.
Optionally, the member management center can carry out member the setting of customized information, such as set commemoration day, life
Day, cell-phone number etc.;When setting individual information triggers, i.e., by communication network in advance or the same day returning to member management center
The shelves member and common Consumption relation people member mobile client send marketing message.
Further, the member management center can pass through shifting with the intercommunication of the mobile client, client
Dynamic client can set to member management center and personalized action message is notified, such as setting commemoration day, birthday;Member management
It sends and leads to the common Consumption relation people member mobile client of the filing at the member management center member centrally through communication network
Know the information such as consumption.
Optionally, the member management center can record consumer unit clearing client meeting in a consumption settlement time section
Member and the spending limit of clearing client member, and time and again spending limit carries out statistics conversion consumption product by clearing client member
Point.Preferential computational methods include:
The first step, settlement center's setting setting can discount commodity and total mark of consumption conversion consumption discount conversion ratios;
Second step reads consumer unit identification code using member's mobile client with consumer unit consumer, passes through communication
Network connection member management center sends member registration information or consumption log-on message;
Third walks, and member management center receives the membership information from mobile client and records a consumption settlement time
In section, the different mobile client members of same consumer unit identification code;
4th step, settlement center read member management center correlation member's total mark of consumption;
5th step, settlement center is according to member management center correlation member total mark of consumption by setting total mark of consumption conversion consumption
Discount conversion ratio, which calculates consumer unit in a consumption settlement time section, can enjoy discount F.
6th step, settlement center disappear after can enjoying discount F arithmetical discounts according to consumer unit in a consumption settlement time section
Take bill.
As shown in figure 3, other side according to the present invention, settlement center can set preferential computational methods, including:
The first step, settlement center's setting setting can discount commodity and same everyone discount rate of consumer unit consumer C;
Second step reads consumer unit identification code using member's mobile client with consumer unit consumer, passes through communication
Network connection member management center sends member registration information or consumption log-on message;
Third walks, and member management center receives the membership information from mobile client and records a consumption settlement time
In section, the different mobile client members of same consumer unit identification code;
4th step, settlement center read same consumer unit identification code in the consumption settlement time section of one, member management center
Different mobile client member number n;
5th step, settlement center, which calculates consumer unit in a consumption settlement time section, can enjoy discount rate K, can enjoy discount rate
Calculation be:The number of requests time of initial rebate rate multiplies rank i.e. K=Cn;
6th step, after settlement center can enjoy discount rate K arithmetical discounts according to consumer unit in a consumption settlement time section
Consume bill.
In another case study on implementation, settlement center can set preferential computational methods, with above-mentioned preferential computational methods institute not
Be:
The first step, settlement center's setting setting can discount commodity and same everyone deduction of consumer unit consumer D;
5th step, settlement center, which calculates consumer unit in a consumption settlement time section, can enjoy discount F, can enjoy discount rate
Calculation is:Multiplier, that is, F=D × n of initial rebate rate and number of requests time;
Optionally, settlement center can set minimum discount rate, disappear when settlement center is calculated in a consumption settlement time section
When expense unit can enjoy discount rate result more than minimum discount rate, then settled accounts by result of calculation, if less than minimum discount rate, meter
It calculates and is then settled accounts when consumer unit can enjoy discount rate in a consumption settlement time section by minimum discount rate;
Optionally, the settlement center can set consumer unit standard number upper limit N, calculate a consumption settlement time
Section
Interior consumer unit can enjoy discount rate K=CnWhen, n≤N.
Certainly, the foregoing is merely a prefered embodiment of the invention, and therefore, it does not limit the scope of the claims of the present invention, all fortune
With description of the invention and schema content institute, simply modification and equivalent structure change for it, should all similarly be contained in the special of the present invention
Within sharp protection domain.
Claims (10)
1. a kind of food and drink membership promotion system, for collecting membership information and carrying out personal marketing, which is characterized in that including:
Consumer unit identification code, the table number of corresponding customer consumption or the digital coding of box;
Mobile client, consumer unit identification code is read for same consumer unit consumer, and member is sent to member management center
Log-on message or consumption log-on message;
Member management center, for receiving the membership information from mobile client and processing, including:For each mobile client
Member profile is established at end, and carrying out common Consumption relation people to the different mobile client members of same consumer unit identification code remembers
Record;The member management center, which is additionally operable to be recorded to related member's mobile client according to common Consumption relation people, pushes marketing letter
Breath;
Settlement center for settling accounts consumption bill and receiving the digital identification information from mobile client, counts number of requests,
Carry out preferential calculating.
Communication network transmits for mobile client and member management central information.
2. a kind of food and drink membership promotion system according to claim 1, for collecting membership information and carrying out personalized battalion
Pin, which is characterized in that the consumer unit identification code is digital Quick Response Code.
3. a kind of food and drink membership promotion system according to claim 1, for collecting membership information and carrying out personalized battalion
Pin, which is characterized in that the mobile client sends member registration information to member management center may include:Telephone number, meeting
Member's birthday, commemoration day, gender etc..
4. a kind of method of food and drink membership promotion system according to claim 1 or 3, it is characterised in that:In the management
The heart can carry out member the setting of customized information, such as set commemoration day, birthday;It is when setting individual information triggers, i.e., logical
It crosses communication network in advance or the same day is to the filing at the member management center member and common Consumption relation people member mobile client
Send marketing message.
5. a kind of food and drink membership promotion system according to claim 1, for collecting membership information and carrying out personalized battalion
Pin, which is characterized in that for setting preferential computational methods, preferential computational methods include for the settlement center:
The first step, settlement center's setting setting can discount commodity and same everyone discount rate of consumer unit consumer C;
Second step reads consumer unit identification code using member's mobile client with consumer unit consumer, passes through communication network
It connects member management center and sends member registration information or consumption log-on message;
Third walks, and member management center receives the membership information from mobile client and records a consumption settlement time section
It is interior, the different mobile client members of same consumer unit identification code;
4th step, settlement center read in the consumption settlement time section of one, member management center same consumer unit identification code not
With mobile client member's number n;
5th step, settlement center, which calculates consumer unit in a consumption settlement time section, can enjoy discount rate K, can enjoy the meter of discount rate
Calculation mode is:The number of requests time of initial rebate rate multiplies rank i.e. K=Cn;
6th step, settlement center consume after can enjoying discount rate K arithmetical discounts according to consumer unit in a consumption settlement time section
Bill.
6. a kind of food and drink membership promotion system according to claim 1, for collecting membership information and carrying out personalized battalion
Pin, which is characterized in that for setting preferential computational methods, preferential computational methods include for the settlement center:
The first step, settlement center's setting setting can discount commodity and same everyone deduction of consumer unit consumer D;
Second step reads consumer unit identification code using member's mobile client with consumer unit consumer, passes through communication network
It connects member management center and sends member registration information or consumption log-on message;
Third walks, and member management center receives the membership information from mobile client and records a consumption settlement time section
It is interior, the different mobile client members of same consumer unit identification code;
4th step, settlement center read in the consumption settlement time section of one, member management center same consumer unit identification code not
With mobile client member's number n;
5th step, settlement center, which calculates consumer unit in a consumption settlement time section, can enjoy discount F, can enjoy the calculating of discount rate
Mode is:Multiplier, that is, F=D × n of initial rebate rate and number of requests time;
6th step, settlement center can enjoy consumed accounts after discount F arithmetical discounts according to consumer unit in a consumption settlement time section
It is single.
7. a kind of method of food and drink membership promotion system according to claim 4, for collecting membership information and carrying out personalized
Marketing, it is characterised in that the settlement center can set minimum discount rate, when settlement center calculates a consumption settlement time section
It when interior consumer unit can enjoy discount rate result more than minimum discount rate, is then settled accounts by result of calculation, if less than minimum discount
Rate is calculated and is then settled accounts when consumer unit can enjoy discount rate in a consumption settlement time section by minimum discount rate.
8. the method for a kind of food and drink membership promotion system according to claim 5 or 6, which is characterized in that in the calculating
The heart can set consumer unit standard number upper limit N, calculate one consumption settlement time section in consumer unit can enjoy discount rate or
During deduction, n≤N.
9. a kind of method of food and drink membership promotion system according to claim 1 or 3, it is characterised in that:Client can pass through
Mobile client can set to member management center and personalized action message is notified, such as set commemoration day, birthday;The member
Administrative center is sent out by communication network to the common Consumption relation people member mobile client of the filing at the member management center member
Send the information such as notice consumption.
10. a kind of food and drink membership promotion system according to claim 1 or 3, it is characterised in that:The member management center
The spending limit of consumer unit clearing client member and clearing client member in recordable consumption settlement time section, and
By clearing client member, time and again spending limit carries out statistics conversion total mark of consumption.The settlement center is used to set preferential calculating
Method, preferential computational methods include:
The first step, settlement center's setting setting can discount commodity and total mark of consumption conversion consumption discount conversion ratios;
Second step reads consumer unit identification code using member's mobile client with consumer unit consumer, passes through communication network
It connects member management center and sends member registration information or consumption log-on message;
Third walks, and member management center receives the membership information from mobile client and records a consumption settlement time section
It is interior, the different mobile client members of same consumer unit identification code;
4th step, settlement center read member management center correlation member's total mark of consumption;
5th step, settlement center is according to member management center correlation member total mark of consumption by setting total mark of consumption conversion consumption discount
Conversion ratio, which calculates consumer unit in a consumption settlement time section, can enjoy discount F;
6th step, settlement center can enjoy consumed accounts after discount F arithmetical discounts according to consumer unit in a consumption settlement time section
It is single.
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CN201710678401 | 2017-08-10 |
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Cited By (2)
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CN111524040A (en) * | 2020-03-26 | 2020-08-11 | 浙江口碑网络技术有限公司 | Ordering system, ordering method, customer relationship management platform and storage medium |
CN114445981A (en) * | 2020-10-30 | 2022-05-06 | 福建星网视易信息系统有限公司 | Consumer place settlement method and system |
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