CN106779796A - The method and device of information pushing - Google Patents
The method and device of information pushing Download PDFInfo
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- CN106779796A CN106779796A CN201610986870.XA CN201610986870A CN106779796A CN 106779796 A CN106779796 A CN 106779796A CN 201610986870 A CN201610986870 A CN 201610986870A CN 106779796 A CN106779796 A CN 106779796A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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Abstract
The invention discloses a kind of method and device of information pushing.Wherein, the method includes：The first request that target account sends is obtained, wherein, first asks the information pushing parameter for acquisition request target account；It is determined that information pushing parameter corresponding with target account, wherein, information pushing parameter is based on the historical information of target account and determines, historical information is used to represent the virtual resource exchange event that target account is performed in historical time section；Information pushing parameter is sent to target account.The present invention solves the low technical problem of efficiency for obtaining pushed information.
Description
Technical field
The present invention relates to field of information processing, in particular to a kind of method and device of information pushing.
Background technology
In the prior art, when server carries out information pushing to terminal, user may be unfamiliar with the situation of the industry,
When setting push activity scheme, obtaining pushed information can be very slow, and user can not easily set the information of push, causes setting
It is less efficient during the scheme of push activity.For example, in Chinese O2O fields, the businessman of industry-by-industry can all use work of being marketed on line
Tool carries out marketing activity, but, different marketing activities sets and has different situations, for example, catering industry turns into O2O fields
Important part, in catering industry, the increasing number that current catering market is run a shop causes the homogeneity of catering market StoreFront
Seriously, businessman's dog-eat-dog and in catering market.With the rise of rent and human cost, catering market enters into meagre profit
Epoch, at present, many food and drink businessmans use marketing tool on line in each line upper mounting plate.In the mistake using marketing tool on line
, it is necessary to businessman sets related marketing campaign parameters in journey, effectively to carry out marketing activity on line.But, due to
The food and drink segmented industry residing for different businessmans is different, and different businessmans also differ for the marketing domain Knowledge of itself
Cause, many businessmans are not enough to the marketing situational awareness of itself, when causing to carry out marketing activity on line, calculating marketing activity ginseng
It is very complicated when number, while the marketing parameter that businessman is set also can be very complicated, such that client can not in time see battalion
Pin activity, the effect for eventually resulting in marketing is relatively low.
For the low problem of the efficiency of above-mentioned acquisition pushed information, effective solution is not yet proposed at present.
The content of the invention
A kind of method and device of information pushing is the embodiment of the invention provides, at least to solve the effect of acquisition pushed information
The low technical problem of rate.
A kind of one side according to embodiments of the present invention, there is provided method of information pushing, including：Obtain target account
The first request for sending, wherein, described first asks the information pushing parameter for acquisition request target account；It is determined that with it is described
The corresponding information pushing parameter of target account, wherein, described information push parameter be based on the target account historical information and
It is determined that, the historical information is used to represent the virtual resource exchange event that the target account is performed in historical time section；Will
Described information pushes parameter and sends to the target account.
Further, it is determined that information pushing parameter corresponding with the target account is including at least one following：From data
Information pushing parameter corresponding with the target account is read in storehouse；Historical information based on the target account calculates the letter
Breath pushes parameter.
Further, the historical information based on the target account calculates described information push parameter and includes：Statistics is described
Virtual resource in historical information exchanges information；Information and current date information are exchanged based on the virtual resource, it is determined that described
Information pushing parameter.
Further, information and current date information are exchanged based on the virtual resource, determines that described information pushes parameter
Including：At least determine the target account in predetermined amount of time based on the coverage quantity in the virtual resource exchange information
Interior cost information；Based on the cost information, estimate total income, initial rate of gross profit and current date information determine to push it is right
The numerical value and quantity of elephant, to cause after the target account pushes the push object, rate of gross profit is more than initial rate of gross profit,
Wherein, the virtual resource exchange information includes the initial rate of gross profit.
Further, before the historical information based on the target account calculates described information push parameter, the side
Method also includes：Default parameters is received, and computing formula is set, wherein, the computing formula is used for based on the target account
Historical information calculates described information and pushes parameter.
Another aspect according to embodiments of the present invention, additionally provides a kind of information push-delivery apparatus, including：Acquiring unit, uses
In the first request for obtaining the transmission of target account, wherein, described first asks the information pushing for acquisition request target account
Parameter；Determining unit, for determining information pushing parameter corresponding with the target account, wherein, described information pushes parameter
Historical information based on the target account and determine, the historical information be used for represent the target account historical time section
The virtual resource exchange event of interior execution；Transmitting element, for described information push parameter to be sent to the target account.
Further, it is determined that unit is including at least one following：Read module, for being read from database and the mesh
The corresponding information pushing parameter of mark account；Computing module, described information is calculated for the historical information based on the target account
Push parameter.
Further, computing module includes：Statistical module, letter is exchanged for counting the virtual resource in the historical information
Breath；Determining module, for exchanging information and current date information based on the virtual resource, determines that described information pushes parameter.
Further, it is determined that module includes：First determination sub-module, information is exchanged for being at least based on the virtual resource
In coverage quantity determine target account cost information within a predetermined period of time；Second determination sub-module, is used for
Based on the cost information, estimate the numerical value sum that total income, initial rate of gross profit and current date information determine push object
Amount, to cause after the target account pushes the push object, rate of gross profit is more than initial rate of gross profit, wherein, the void
Intending Resource Exchange information includes the initial rate of gross profit.
Further, described device also includes：Receiver module, for being calculated in the historical information based on the target account
Before described information pushes parameter, default parameters is received, and computing formula is set, wherein, the computing formula is used to be based on institute
The historical information for stating target account calculates described information push parameter.
In embodiments of the present invention, information push platform can obtain the request of target account transmission, and the request can be
Target account request obtains the parameter of information pushing, and after the request for getting the transmission of target account, pushing platform can determine
Information pushing parameter corresponding with the target account, and the information pushing parameter of determination is sent into target account, wherein, should
Information pushing parameter can determine according to the historical information of target account.By the embodiment of the present invention, information push platform
Information pushing parameter can be determined according to the historical information in target account, target account can be according to the information pushing parameter
Directly determine the scheme of push activity, and the information parameter of push activity is calculated without target account oneself so that target account
The push parameter in push activity can be accurately obtained, the low technical problem of the efficiency of acquisition pushed information is solved.
Brief description of the drawings
Accompanying drawing described herein is used for providing a further understanding of the present invention, constitutes the part of the application, this hair
Bright schematic description and description does not constitute inappropriate limitation of the present invention for explaining the present invention.In the accompanying drawings：
Fig. 1 is the flow chart one of the method for a kind of optional information pushing according to embodiments of the present invention；
Fig. 2 is the flowchart 2 of the method for a kind of optional information pushing according to embodiments of the present invention；
Fig. 3 is the structure chart of the device of the optional information pushing of another kind according to embodiments of the present invention.
Specific embodiment
In order that those skilled in the art more fully understand the present invention program, below in conjunction with the embodiment of the present invention
Accompanying drawing, is clearly and completely described to the technical scheme in the embodiment of the present invention, it is clear that described embodiment is only
The embodiment of a part of the invention, rather than whole embodiments.Based on the embodiment in the present invention, ordinary skill people
The every other embodiment that member is obtained under the premise of creative work is not made, should all belong to the model of present invention protection
Enclose.
It should be noted that term " first ", " in description and claims of this specification and above-mentioned accompanying drawing
Two " it is etc. for distinguishing similar object, without for describing specific order or precedence.It should be appreciated that so using
Data can exchange in the appropriate case, so as to embodiments of the invention described herein can with except illustrating herein or
Order beyond those of description is implemented.Additionally, term " comprising " and " having " and their any deformation, it is intended that cover
Lid is non-exclusive to be included, for example, the process, method, system, product or the equipment that contain series of steps or unit are not necessarily limited to
Those steps or unit clearly listed, but may include not list clearly or for these processes, method, product
Or other intrinsic steps of equipment or unit.
According to embodiments of the present invention, there is provided a kind of embodiment of the method for information pushing, it is necessary to explanation, in accompanying drawing
The step of flow is illustrated can perform in the such as one group computer system of computer executable instructions, and, although
Logical order is shown in flow chart, but in some cases, can be performing shown different from order herein or retouch
The step of stating.
Fig. 1 is a kind of flow chart one of the method for information pushing according to embodiments of the present invention, as shown in figure 1, the method
Comprise the following steps：
Step S102, obtains the first request that target account sends, wherein, first asks for acquisition request target account
Information pushing parameter；
Step S104, it is determined that information pushing parameter corresponding with target account, wherein, information pushing parameter is based on target account
Number historical information and determine, historical information be used for represent target account historical time section in perform virtual resource exchange thing
Part；
Step S106, information pushing parameter is sent to target account.
By above-described embodiment, information push platform can obtain the request of target account transmission, and the request can be mesh
Mark account request obtain information pushing parameter, get target account transmission request after, push platform can determine with
The corresponding information pushing parameter of the target account, and the information pushing parameter of determination is sent into target account, wherein, the letter
Breath pushes parameter can be determined according to the historical information of target account.By the embodiment of the present invention, information push platform can
With the historical information in target account, information pushing parameter is determined, target account can be straight according to the information pushing parameter
The scheme for determining push activity (e.g., provision certificate) is connect, and the letter of push activity is calculated without the terminal where target account
Breath parameter so that target account can accurately obtain the push parameter in push activity, solves to obtain pushed information
The low technical problem of efficiency.
Optionally, the information push platform of above-described embodiment can be server, or information processing backstage；Target
Account can represent user (e.g., businessman), and user can send the request of information pushing with using terminal device-to-server, its
In, terminal can be smart mobile phone, computer etc., and user can also be sent out using revenue and expenditure instrument (e.g., sales counter cashier's machine) to server
Information pushing is sent to ask.
Wherein, terminal can install one or more application, Third-party payment application can be included in the terminal applies, is received
Branch instrument application (e.g., sales counter cash register application), information pushing application.Information pushing application in terminal can be realized with server
Information pushing is interacted, and user can obtain desired pushed information with using terminal equipment, and be pushed away according to pushed information setting
The scheme of activity is sent, for example, user can be answered when wanting to send the situation of coupons (i.e. movable certificate) by the information pushing
With the parameter for getting coupons, the parameter of the coupons can include that the amount of money of coupons, type, the term of validity, certificate make
With time and unusable time, user can be believed by the actual conditions and current date of the coupons parameter and user oneself
Breath, it is determined that sending the information such as the quantity of coupons, type, the amount of money, granting shops.
User can by the information pushing application to information push platform send first ask, this first ask for please
The information pushing parameter for obtaining user is sought, wherein, user can be propped up in Third-party payment platform or on revenue and expenditure instrument
Operation is paid, the Third-party payment platform can represent a kind of application (for example, Alipay) in terminal, if for example, the user is
Businessman, businessman can carry out revenue and expenditure operation by Third-party payment platform or revenue and expenditure instrument.Optionally, user can be in terminal
In application on register account number, the first account can be registered on payment platform, and delivery operation is carried out by first account,
For example, businessman or user can on Alipay register account number；After register account number, businessman or user can utilize the account
Carry out delivery operation；Payment platform can record the payment information of first user, and the payment information is stored.It is another
Optionally, upper in end message push application, user can register the second account, and be put down by second account and information pushing
Platform realizes interaction, and user can send first and ask using second account to information push platform.
Optionally, information push platform can pre-set the default parameters of the information pushing of industry-by-industry, wherein, this is write from memory
Recognize the essential information that parameter can be industry-by-industry and push parameter, the default parameters that this pre-sets can include information pushing
Type, the rule of information pushing, the channel of information pushing.For example, when the information pushing activity is push activity certificate, can be advance
The type of setting activity certificate, the limitation of movable certificate, the granting channel of movable certificate, the type can include papery, electronics, wherein,
The movable certificate can include the coupons of above-described embodiment.
Another optional implementation method, in the technical scheme that step S102 is provided, information push platform can be obtained
The first request that target account sends, when information push platform and terminal carry out information transfer, can be by being wirelessly transferred
Mode is carried out.Information push platform can obtain user and pass through on payment platform after the request that the second account sends is obtained
First account carries out the payment information of delivery operation.Wherein, payment information includes entering an item of expenditure in the accounts and the information that keeps accounts for user.
In the technical scheme that step S104 is provided, information push platform can be asked obtain the transmission of target account first
After asking, it is determined that information pushing parameter corresponding with target account, wherein, information pushing parameter can be going through based on target account
History information and determine, historical information be used for represent target account historical time section in perform virtual resource exchange event.
Wherein, the historical information of the target account of above-described embodiment can be user by passing through first on payment platform
The history payment information that account is paid, optionally, the history payment information can be the branch in predetermined amount of time (two days)
Pay information, the predetermined amount of time can be according to current time before time period or in past certain time period.Example
Such as, after the first request is got, information push platform can be obtained in the past two day time with current time as starting point
The payment information of the first interior account, during the history payment information history a certain according to acquisition that actual conditions set that can be user
Between section payment information, be not specifically limited herein.
Optionally, information pushing can include push-type, push numerical value, intended duration, push rule, push activity
Place.
Optionally, historical information can be intended to indicate that the virtual resource that target account is performed in historical time section is exchanged
Event, i.e. user can pay the Resource Exchange that application is carried out with other target accounts, the resource by some in terminal
Can be money, coupons, various other articles, wherein, it can be the interaction behaviour carried out in payment platform that the virtual resource is exchanged
Make, for example, businessman can carry out transfer operation by Alipay and other businessmans；Businessman can also be ordinary populace, right here
User does not limit.
In the technical scheme that step S106 is provided, information push platform can be it is determined that information corresponding with target account
After pushing parameter, information pushing parameter is sent to target account.Target account can get the information pushing by terminal
Parameter, and according to the scheme of the information pushing parameter determination push activity.
Further, it is determined that information pushing parameter corresponding with target account can be including at least one following：From data
Information pushing parameter corresponding with target account is read in storehouse；Historical information based on target account calculates information pushing parameter.
Wherein, reading information pushing parameter corresponding with target account can be information push platform every a time from database
The information pushing parameter that section determines, the time period can be fixed, for example, 2 days, i.e., every 2 days, information push platform is obtained
The payment information of user on payment platform, and according to payment information and other temporal informations (for example, festival information)
Information pushing parameter is estimated, and the information pushing parameter estimated is stored in database, getting information pushing application
After the request sent, this can be estimated information pushing parameter and be directly sent in terminal.Optionally, the history based on target account
It can be after the first request that information pushing application is sent is got, before getting request that information calculates information pushing parameter
Time period in payment information, and information pushing parameter is determined according to the payment information and other time information, wherein, should
When time period before asking can be the situation for getting request, the predetermined amount of time determined；The time period can be more
Change, user can determine the time period according to actual conditions (e.g., current festival information).
Optionally, the information pushing parameter of above-described embodiment can be according to current time information determine after certain for the moment
Between section the information pushing time, for example, before National Day arrives, determining the information pushing parameter on 7 days National Day, and according to this
The activity scheme of parameter determination.
Another optional implementation method, the historical information based on target account calculates information pushing parameter to be included：Statistics
Virtual resource in historical information exchanges information；Information and current date information are exchanged based on virtual resource, information pushing is determined
Parameter.Wherein, when virtual resource in statistical history information exchanges information, information push platform can by with payment platform
Establish a connection, payment platform can in real time to the payment information of information push platform transfer destination account account；Information is pushed away
The virtual resource that sending platform can obtain target account account exchanges information, and the virtual switch information can include user account
Payment information.After basic payment information is got, the first data can be calculated by the computing formula that pre-sets, this
One data can be including the numerical value that sale numerical value, the quantity for paying, client pay etc..If for example, user is businessman, can count
Businessman by the payment flowing water of Third-party payment platform and cash register data, and by payment pipeline computing visitor unit price, begin a theatrical performance number,
The data such as sales volume, consumption number of times, rate of gross profit, wherein, objective unit price can be client consumption each single price, or
Average unit price in timing statisticses section；Begin a theatrical performance the desk number that number can be client consumption of the businessman within the time of statistics；Consumption
Number of times can be the number of times of the consumption of the client in predetermined amount of time；Rate of gross profit can calculate total in the predetermined amount of time
Income and the ratio of total expenditure, what the computing formula of rate of gross profit was to determine, will not be repeated here.Optionally, can calculate initial
Rate of gross profit, the initial rate of gross profit can directly be calculated by calculating payment information.
Wherein, information and current date information are exchanged based on virtual resource, determines that information pushing parameter includes：At least it is based on
Coverage quantity in virtual resource exchange information determines businessman's cost information within a predetermined period of time；Based on cost letter
Cease, numerical value and quantity that total income, initial rate of gross profit and current date information determine push object are estimated, to cause in target
Account is pushed after object, and rate of gross profit is more than initial rate of gross profit, wherein, virtual resource exchange information includes initial rate of gross profit.
Optionally, the coverage quantity of above-described embodiment can be the region quantity where the desk that client is sat, should
Coverage quantity can be one or more, and coverage quantity is according to the quantity of client or begins a theatrical performance number determination.Into
When this information can be to determine pushed information parameter, the cost information of target account within a predetermined period of time, the cost can be with
It is polytype, for example, the drinks in the hotel that is possessed of user, dish, electricity, water, to begin a theatrical performance number, objective unit price, sales volume, consumption secondary
Number and rate of gross profit etc..Optionally, it is determined that after cost information, based on the cost information and total income, initial can be estimated
Rate of gross profit and current date information determine to push the numerical value and quantity of object, wherein, it can calculate each list to estimate total income
The univalent product with the odd number of total list calculate, current date information can be that terminal is sending target account request
When date, the date can be real-time change, on special date or when will reach the special date, pushed information ginseng
Number can change.For example, when soon arriving in the red-letter days such as National Day, the Dragon Boat Festival, the Mid-autumn Festival, weekend, more pushing away can be set
Number of objects (e.g., 1000 movable certificates) is sent, in general red-letter day, less push number of objects (e.g., 200 can be set
Movable certificate).It is another optional, it is determined that after the numerical value and quantity for pushing object, can cause to push object in target account
After (the push object can be movable certificate), rate of gross profit be more than initial rate of gross profit, i.e., the rate of gross profit that this is determined can be
After determining information pushing parameter, the rate of gross profit determined is more than the original initial rate of gross profit calculated according to payment information.
Optionally, sales volume can be the difference of total income and total expenditure, and initial rate of gross profit can be sales volume and total receipts
The ratio for entering, the rate of gross profit in information pushing parameter can be the ratio of the second sales volume and total income, and second sales volume can
With the difference for being total income with the number of the movable certificate of information pushing parameter.
Another optional implementation method, before the historical information based on target account calculates information pushing parameter, side
Method also includes：Default parameters is received, and computing formula is set, wherein, computing formula is used for the historical information based on target account
Calculate information pushing parameter.
Wherein, the default parameters of reception can be the default parameters of industry-by-industry or each businessman for setting, the meter of setting
Calculating formula can include the first computing formula and the second computing formula, wherein, the first computing formula, for calculating according to target account
The first data that the payment information of number account is calculated, the second computing formula is used to calculate the parameters of information pushing.Should
The information pushing parameter that second computing formula is calculated can include the numerical value of above-mentioned information pushing object, the term of validity, can make
With time and unusable time etc..
The place that user can combine the type, rule and the push that push object according to the information pushing parameter determines to push away
Send the information such as the parameters and type of moving object and push activity.For example, businessman can determine to push object to live
Dynamic certificate, movable certificate type is electronics, the amount of money of movable certificate have 5 yuan, 7 yuan, various species, the terms of validity of movable certificate such as 10 yuan be 10
My god, the use of movable certificate is limited to only meet consume could can just be made using 5 yuan of movable certificates, satisfaction consumption up to 10 yuan up to 13 yuan
With 7 yuan of movable certificates and satisfaction consumption up to 17 yuan of ability using 10 yuan of movable certificates, certificate provides the chain store that shops possesses for businessman
All StoreFronts, up time of movable certificate is 3 days, and the granting channel of movable certificate is to send electronic behavior certificate by mailbox.
Another optional implementation method, the second computing formula can be a kind of logical formula, and it can represent calculating
The mapping relations of the information pushing of the first data for going out, for example, drawing the quantity of the movable certificate of granting according to objective odd number, it is also possible to
It is the multiple (e.g., 2 times) of objective single quantity, if to arrive in special red-letter day, the multiple of objective single quantity can be improved (e.g., 4
Times)；The numerical value of the object of information pushing is drawn according to sales volume, according to sales volume and the ratio of objective odd number, push object is drawn
Type, such as provision certificate can draw the two types for providing electronic behavior certificate and papery activity certificate according to ratio.
With a kind of specific embodiment, the present invention will be described below.
The embodiment of the present invention can be businessman in marketing activity (provision certificate) scheme of setting, it is determined that information promote
Method, the information pushing pair as if movable certificate, businessman is sought when marketing campaign parameters are set by being sent to information push platform
Pin pushes the instruction of parameter request, obtains corresponding marketing campaign parameters, and set marketing activity according to the marketing campaign parameters.
The marketing activity can be the push activity of businessman, for example, provision certificate.
Fig. 2 is the flowchart 2 of the method for a kind of optional information pushing according to embodiments of the present invention, in the method, mesh
Mark account be businessman, businessman carries out revenue and expenditure operation by Third-party payment platform and revenue and expenditure instrument, the Third-party payment platform with
Revenue and expenditure instrument by the revenue and expenditure information transfer of businessman to information push platform, as shown in Fig. 2 the method comprises the following steps：
Step S201, set in information push platform different industries, the marketing activity default parameters of different visitor's unit price and
Computing formula.Wherein, marketing activity default parameters includes fixed parameter value (for example, parameter of reward voucher), for example, parameter value
Can include certificate type, the certificate amount of money, the term of validity, certificate using limitation, certificate provide shops, using shops, the up time of certificate and
Unusable time, certificate provide channel.The computing formula can be marketing activity relevant parameter with visitor's unit price, rate of gross profit, begin a theatrical performance
Number, calendar, the computing formula of festival information.The formula supports mathematical computations and decision logic.
Step S203, businessman's selection catering industry.
Step S205, the information pushing application in terminal sends the request of information pushing parameter to information push platform.
Step S207, information push platform receive information pushes request, and the payment flowing water according to businessman determines the first number
According to.Wherein, businessman pays flowing water includes that Third-party payment platform pays flowing water and cash register tool data, and the first data include：
Objective unit price, begin a theatrical performance number, sales volume, consumption number of times, initial rate of gross profit, cost information, estimate the data such as total income.
Step S209, marketing campaign parameters are determined based on the first data and current date information.The marketing campaign parameters can
Calculated with by the selected industry of businessman, the first data, current date information, wherein, current date information includes
Current calendar, current festival information.
The marketing campaign parameters of determination are sent to businessman by step S211.Businessman can utilize terminal (such as mobile phone, computer)
Show the marketing campaign parameters.
By above-described embodiment, it is possible to use information push platform obtains the request that information pushing application sends, the request
Can be the parameter of merchant request acquisition information pushing, after the request for getting Merchant ID transmission, pushing platform can be true
Fixed information pushing parameter corresponding with the Merchant ID, and the information pushing parameter of determination is sent into Merchant ID, wherein,
The information pushing parameter can determine according to the historical information of Merchant ID.By the embodiment of the present invention, information pushing is put down
Platform can be in Merchant ID historical information, determine information pushing parameter, businessman can be straight according to the information pushing parameter
The scheme for determining provision certificate is connect, and the information parameter of push activity is calculated without businessman oneself so that businessman can be more
The push parameter in push activity is accurately obtained, solves to set the complicated technical problem of pushed information.
Can provide a basic marketing activity to businessman and give tacit consent to ginseng by the experience of different industries in this embodiment
Number, for example, the application (such as small refined CRM) developed using the industry experience of businessman or businessman oneself, provides silent to other businessmans
Recognize parameter, assist businessman to complete the establishment of marketing activity.
The embodiment of the present invention can be by obtaining payment data and cash register instrument of the businessman in Third-party payment platform
Data, calculate the management data of food and beverage enterprise, are provided by backstage and run formula between marketing campaign parameters and management data, count
Calculate marketing parameter.So that businessman need not grasp Marketing Savvy, and to the analysis judgement of oneself business circumstance.Example
Such as, food and beverage enterprise can help other businessmans to create marketing activity according to from the accumulation of catering industry Marketing Savvy.
In an alternate embodiment of the invention, customer relation management platform crm can cooperate with application (such as Alipay) is paid, and this is put down
Platform can provide the function that marketing activity is set to Alipay businessman.
Fig. 3 is the optional information push-delivery apparatus structure chart of another kind according to embodiments of the present invention, including：Acquiring unit
31, the first request for obtaining the transmission of target account, wherein, first asks the information pushing for acquisition request target account
Parameter；Determining unit 33, for determining information pushing parameter corresponding with target account, wherein, information pushing parameter is based on mesh
Mark the historical information of account and determine, historical information is used to represent that the virtual resource that target account is performed in historical time section is handed over
Change event；Transmitting element 35, for information pushing parameter to be sent to target account.
By above-described embodiment, it is possible to use the acquiring unit 31 in information push platform obtains asking for target account transmission
Ask, the request can be the parameter that target account request obtains information pushing, after the request for getting the transmission of target account, push away
Sending platform can determine information pushing parameter corresponding with the target account by determining unit 33, and will by transmitting element 35
The information pushing parameter of determination is sent into target account, wherein, the information pushing parameter can be going through according to target account
What history information determined.By the embodiment of the present invention, information push platform can be according to the historical information in target account, it is determined that letter
Breath pushes parameter, and target account can directly determine the side of push activity (e.g., providing coupons) according to the information pushing parameter
Case, and the information parameter of push activity is calculated without target account oneself so that target account can accurately be obtained and pushed away
The push parameter in activity is sent, solves to set the complicated technical problem of pushed information.
Optionally, determining unit includes at least one following：Read module, for being read and target account from database
Corresponding information pushing parameter；Computing module, information pushing parameter is calculated for the historical information based on target account.
Another optional implementation method, computing module includes：Statistical module, for statistical history information in virtual money
Source exchanges information；Determining module, for exchanging information and current date information based on virtual resource, determines information pushing parameter.
Optionally, determining module includes：First determination sub-module, for the clothes being at least based in virtual resource exchange information
Business region quantity determines target account cost information within a predetermined period of time；Second determination sub-module, for being believed based on cost
Cease, numerical value and quantity that total income, initial rate of gross profit and current date information determine push object are estimated, to cause in target
Account is pushed after object, and rate of gross profit is more than initial rate of gross profit, wherein, virtual resource exchange information includes initial rate of gross profit.
Another optional implementation method, device also includes：Receiver module, in the historical information based on target account
Before calculating information pushing parameter, default parameters is received, and computing formula is set, wherein, computing formula is used to be based on target account
Number historical information calculate information pushing parameter.
The embodiments of the present invention are for illustration only, and the quality of embodiment is not represented.
In the above embodiment of the present invention, the description to each embodiment all emphasizes particularly on different fields, and does not have in certain embodiment
The part of detailed description, may refer to the associated description of other embodiment.
In several embodiments provided herein, it should be understood that disclosed technology contents, can be by other
Mode is realized.Wherein, device embodiment described above is only schematical, such as division of described unit, Ke Yiwei
A kind of division of logic function, can there is other dividing mode when actually realizing, such as multiple units or component can combine or
Person is desirably integrated into another system, or some features can be ignored, or does not perform.Another, shown or discussed is mutual
Between coupling or direct-coupling or communication connection can be the INDIRECT COUPLING or communication link of unit or module by some interfaces
Connect, can be electrical or other forms.
The unit that is illustrated as separating component can be or may not be it is physically separate, it is aobvious as unit
The part for showing can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On unit.Some or all of unit therein can be according to the actual needs selected to realize the purpose of this embodiment scheme.
In addition, during each functional unit in each embodiment of the invention can be integrated in a processing unit, it is also possible to
It is that unit is individually physically present, it is also possible to which two or more units are integrated in a unit.Above-mentioned integrated list
Unit can both be realized in the form of hardware, it would however also be possible to employ the form of SFU software functional unit is realized.
If the integrated unit is to realize in the form of SFU software functional unit and as independent production marketing or use
When, can store in a computer read/write memory medium.Based on such understanding, technical scheme is substantially
The part for being contributed to prior art in other words or all or part of the technical scheme can be in the form of software products
Embody, the computer software product is stored in a storage medium, including some instructions are used to so that a computer
Equipment (can be personal computer, server or network equipment etc.) perform each embodiment methods described of the invention whole or
Part steps.And foregoing storage medium includes：USB flash disk, read-only storage (ROM, Read-Only Memory), arbitrary access are deposited
Reservoir (RAM, Random Access Memory), mobile hard disk, magnetic disc or CD etc. are various can be with store program codes
Medium.
The above is only the preferred embodiment of the present invention, it is noted that for the ordinary skill people of the art
For member, under the premise without departing from the principles of the invention, some improvements and modifications can also be made, these improvements and modifications also should
It is considered as protection scope of the present invention.
Claims (10)
1. a kind of method of information pushing, it is characterised in that including：
The first request that target account sends is obtained, wherein, described first asks to be pushed away for the information of acquisition request target account
Send parameter；
It is determined that information pushing parameter corresponding with the target account, wherein, described information pushes parameter and is based on the target account
Number historical information and determine, the historical information be used for represent the target account historical time section in perform virtual money
Source exchange event；
Described information push parameter is sent to the target account.
2. method according to claim 1, it is characterised in that it is determined that information pushing parameter corresponding with the target account
Including at least one following：
Information pushing parameter corresponding with the target account is read from database；
Historical information based on the target account calculates described information and pushes parameter.
3. method according to claim 2, it is characterised in that the historical information based on the target account calculates the letter
Breath pushes parameter to be included：
The virtual resource counted in the historical information exchanges information；
Information and current date information are exchanged based on the virtual resource, determines that described information pushes parameter.
4. method according to claim 3, it is characterised in that information and current date letter are exchanged based on the virtual resource
Breath, determines that described information pushes parameter and includes：
At least determine the target account in predetermined amount of time based on the coverage quantity in the virtual resource exchange information
Interior cost information；
Based on the cost information, estimate the numerical value that total income, initial rate of gross profit and current date information determine push object
And quantity, to cause after the target account pushes the push object, rate of gross profit is more than initial rate of gross profit, wherein, institute
Stating virtual resource exchange information includes the initial rate of gross profit.
5. method according to claim 2, it is characterised in that calculate described in the historical information based on the target account
Before information pushing parameter, methods described also includes：
Default parameters is received, and computing formula is set, wherein, the computing formula is used for the history based on the target account and believes
Breath calculates described information and pushes parameter.
6. a kind of device of information pushing, it is characterised in that including：
Acquiring unit, the first request for obtaining the transmission of target account, wherein, described first asks for acquisition request target
The information pushing parameter of account；
Determining unit, for determining information pushing parameter corresponding with the target account, wherein, described information pushes parameter base
Determine in the historical information of the target account, the historical information is used to represent the target account in historical time section
The virtual resource exchange event of execution；
Transmitting element, for described information push parameter to be sent to the target account.
7. device according to claim 6, it is characterised in that determining unit includes at least one following：
Read module, for reading information pushing parameter corresponding with the target account from database；
Computing module, calculates described information and pushes parameter for the historical information based on the target account.
8. device according to claim 7, it is characterised in that computing module includes：
Statistical module, information is exchanged for counting the virtual resource in the historical information；
Determining module, for exchanging information and current date information based on the virtual resource, determines that described information pushes parameter.
9. device according to claim 8, it is characterised in that determining module includes：
First determination sub-module, the coverage quantity for being at least based in the virtual resource exchange information determines the mesh
Mark account cost information within a predetermined period of time；
Second determination sub-module, for based on the cost information, estimate total income, initial rate of gross profit and current date information
It is determined that pushing the numerical value and quantity of object, to cause after the target account pushes the push object, rate of gross profit is more than
Initial rate of gross profit, wherein, the virtual resource exchange information includes the initial rate of gross profit.
10. device according to claim 7, it is characterised in that described device also includes：
Receiver module, for before the historical information based on the target account calculates described information push parameter, receiving silent
Recognize parameter, and computing formula is set, wherein, the computing formula is used for the historical information based on the target account and calculates described
Information pushing parameter.
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| CN201610986870.XA CN106779796A (en) | 2016-11-09 | 2016-11-09 | The method and device of information pushing |
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| CN107169851A (en) * | 2017-06-30 | 2017-09-15 | 江西博瑞彤芸科技有限公司 | A kind of order generation method based on counseling services |
| CN108830658A (en) * | 2018-06-21 | 2018-11-16 | 中国联合网络通信集团有限公司 | Data processing method, device, electronic equipment and the storage medium of information push |
| CN112152902A (en) * | 2019-06-27 | 2020-12-29 | 腾讯科技（深圳）有限公司 | Media resource pushing method and device |
| CN112258225A (en) * | 2020-10-19 | 2021-01-22 | 深圳前海微众银行股份有限公司 | Electronic ticket issuing method, device, equipment and computer readable storage medium |
| CN112258225B (en) * | 2020-10-19 | 2024-05-28 | 深圳前海微众银行股份有限公司 | Electronic ticket issuing method, device, equipment and computer readable storage medium |
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Address after: Wuxi District of Jiangsu city in Wuxi Province, Zhenze Road No. 18, Wuxi (National) Software Park Dolphin C seat 2, 3 floor Applicant after: Wuxi private online Polytron Technologies Inc Address before: Wuxi District of Jiangsu city in Wuxi Province, Zhenze Road No. 18, Wuxi (National) Software Park Dolphin C seat 2, 3 floor Applicant before: Wuxi Yazuo Online Technology Development Co., Ltd. |
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Application publication date: 20170531 |