CN108197219A - The method and device of pushed information - Google Patents
The method and device of pushed information Download PDFInfo
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- CN108197219A CN108197219A CN201711464032.7A CN201711464032A CN108197219A CN 108197219 A CN108197219 A CN 108197219A CN 201711464032 A CN201711464032 A CN 201711464032A CN 108197219 A CN108197219 A CN 108197219A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
An embodiment of the present invention provides a kind of methods of pushed information, and applied to field of computer technology, this method includes：When the navigation patterns for detecting user, based at least one of the information push model for obtaining the advance training of current navigation patterns information input of user and the push policy information pre-seted mode, determine information to be pushed, then it is information to be pushed described in user's push, an embodiment of the present invention provides a kind of method and devices of pushed information, suitable for personalized are user's pushed information.
Description
Technical field
The present invention relates to Internet technical field, specifically, the present invention relates to a kind of method and devices of pushed information.
Background technology
With the development of information technology, Internet technology also develops therewith, and information is obtained by internet, becomes people's life
Living, amusement and the important component of work.Some businessmans promote commodity, often in internet to enhance the reputation
Impression information, for example, advertising information, and be user's pushed information when user obtains information by internet.
In the prior art, when user browses information in certain websites, website would generally be that user pushes some information,
So that user browses or clicks, but some information that website often pushes, it is not the interested information of user, so as to lead
The information browse degree that family pushes website of applying is relatively low, and then causes the viewing experience of user relatively low.
Invention content
To overcome above-mentioned technical problem or solving above-mentioned technical problem at least partly, spy proposes following technical scheme：
The embodiment of the present invention provides a kind of method of pushed information according to the first aspect, including：
When the navigation patterns for detecting user, based on following at least one mode, information to be pushed is determined：
The current navigation patterns information input information that training obtains in advance of user is pushed into model；The push plan pre-seted
Slightly information；
Information to be pushed is pushed for user.
Wherein, the current navigation patterns information of user includes at least one of following：The geographical location letter that user is presently in
Breath；The type of webpage information that user currently browses；The current search behavior information of user；The attribute information of user；The category of user
Property information include it is at least one of following：Age of user, gender, affiliated group classification, preference setting.
Specifically, based on by the current navigation patterns information of the user input information push model that training obtains in advance and
The two ways of push policy information pre-seted, determines information to be pushed, including：
The current navigation patterns information of user is inputted into the information that training obtains in advance and pushes model, it is determining and user to work as
The information of preceding navigation patterns information match；
It is adjusted according to the push policy information pair and the information of the navigation patterns information match of user pre-seted, really
Surely information to be pushed.
Specifically, if information to be pushed includes at least two,
The step of determining information to be pushed, including：
Determine information to be pushed and the corresponding push percent information of each information to be pushed.
Specifically, the step of pushing information to be pushed for user, including：
It is determined as user and pushes the frequency information of information to be pushed and/or push time；
The frequency information of information to be pushed and/or push time are pushed for user based on fixed, is treated for user's push
The information of push.
Specifically, it is determined that the mode of the frequency information of information to be pushed is pushed for user, including at least one of following：
Frequency is pushed based on preset information, is determined as the frequency information that user pushes information to be pushed；
Based on the corresponding information history number of clicks of user, it is determined as the frequency information that user pushes information to be pushed；
Based on the currently browsed type of webpage of user, it is determined as the frequency information that user pushes information to be pushed.
Specifically, it is determined that the mode of the time of information to be pushed is pushed for user, including at least one of following：
Time is pushed based on preset information, is determined as the push time that user pushes information to be pushed；
Type based on information to be pushed is determined as the push time that user pushes information to be pushed；
Based on the historical viewings behavior to information in user's each period, it is determined as user and pushes pushing away for information to be pushed
Send the time.
Specifically, the step of pushing information to be pushed for user, including at least one of following：
Based on preset information display position, information the to be pushed corresponding display location in webpage is determined, and
At determining display location, information to be pushed is pushed for user；
Based on the corresponding history number of clicks of each information display position, determine that information to be pushed is right in webpage
The display location answered, and at fixed display location, information to be pushed is pushed for user；
Web-based layout information determines information the to be pushed corresponding display location in webpage, and is having determined that
Display location at, push information to be pushed for user.
Further, the information push model that training obtains in advance trains to obtain by the algorithm of collaborative filtering.
Further, based at least one of following, training information push model：
The corresponding information browse behavioural information of each multiple users in geographical location；
Multiple users corresponding information browse behavior in each types of web pages；
The search behavior information of multiple users；
The attribute information of multiple users.
Further, information to be pushed includes：Advertising information to be pushed.
The embodiment of the present invention additionally provides a kind of device of pushed information according to the second aspect, including：
Determining module, for when the navigation patterns for detecting user, based on following at least one mode, determining to wait to push
Information：
The current navigation patterns information input information that training obtains in advance of user is pushed into model；The push plan pre-seted
Slightly information；
Pushing module, for the information to be pushed determined for user's push determining module.
Wherein, the current navigation patterns information of user includes at least one of following：The geographical location letter that user is presently in
Breath；The type of webpage information that user currently browses；The current search behavior information of user；The attribute information of user；Wherein, user
Attribute information include it is at least one of following：Age of user, gender, affiliated group classification, preference setting.
Specifically, it is determined that module, specifically for the current navigation patterns information input of user is trained obtained letter in advance
Breath push model, determines the information with the current navigation patterns information match of user；
Determining module is specifically additionally operable to according to the push policy information pair and the navigation patterns information phase of user pre-seted
The information matched is adjusted, and determines information to be pushed.
Specifically, when the information pushed includes at least two, determining module is specifically additionally operable to determine letter to be pushed
Breath and the corresponding push percent information of each information to be pushed.
Specifically, pushing module is specifically additionally operable to be determined as frequency information and/or push that user pushes information to be pushed
Time；
Pushing module is specifically additionally operable to based on the fixed frequency information for user's push information to be pushed and/or pushes away
The time is sent, information to be pushed is pushed for user.
Specifically, it is determined that module, specifically it is additionally operable to push frequency based on preset information, is determined as user and pushes to wait to push
The frequency information of information；
Determining module is specifically additionally operable to based on the corresponding information history number of clicks of user, is determined as user and pushes to wait to push away
It delivers letters the frequency information of breath；
Determining module is specifically additionally operable to based on the currently browsed type of webpage of user, is determined as user and pushes to wait to push
The frequency information of information.
Specifically, it is determined that module, specifically it is additionally operable to push the time based on preset information, is determined as user and pushes to wait to push
The push time of information；
Determining module is specifically additionally operable to the type based on information to be pushed, is determined as user and pushes pushing away for information to be pushed
Send the time；
Determining module is specifically additionally operable to based on, to the historical viewings behavior of information, being determined as using in user's each period
Family pushes the push time of information to be pushed.
Specifically, pushing module specifically for being based on preset information display position, determines information to be pushed in webpage
In corresponding display location, and at fixed display location, information to be pushed is pushed for user；
Pushing module is specifically additionally operable to, based on the corresponding history number of clicks of each information display position, determine to treat
The information of push corresponding display location in webpage, and at fixed display location, letter to be pushed is pushed for user
Breath；
Pushing module is specifically additionally operable to web-based layout information, determines that information to be pushed is corresponding in webpage
Display location, and at fixed display location, information to be pushed is pushed for user.
Further, the information push model that training obtains in advance trains to obtain by the algorithm of collaborative filtering.
Further, based at least one of following, training information push model：
The corresponding information browse behavioural information of each multiple users in geographical location；
Multiple users corresponding information browse behavior in each types of web pages；
The search behavior information of multiple users；
The attribute information of multiple users.
Further, information to be pushed includes：Advertising information to be pushed.
In terms of the embodiment of the present invention is according to third, computer readable storage medium is additionally provided, the computer can
It reads to be stored with computer program on storage medium, the pushed information described in the first aspect is realized when which is executed by processor
Method.
In terms of the embodiment of the present invention is according to the 4th, a kind of computing device is additionally provided, including：Processor, memory,
Communication interface and communication bus, the processor, the memory and the communication interface complete phase by the communication bus
Communication between mutually；
For the memory for storing an at least executable instruction, the executable instruction makes the processor perform such as the
The corresponding operation of method of pushed information described in one side.
The present invention provides a kind of method and devices of pushed information, and compared with prior art, the present invention, which works as, detects use
During the navigation patterns at family, based on by the current navigation patterns information of the user input information push model that training obtains in advance and
At least one of the push policy information pre-seted mode, determines information to be pushed, then to wait to push described in user's push
Information.According to the current navigation patterns information of user and/or the push policy information pre-seted i.e. in the present invention, determine to use
The information that family is currently most interested in, and for the user information determined of push rather than with meaning user's pushed information, so as to
The clicking rate and view rate for the information that user pushes website can be promoted, and then can further promote the browsing of user
Experience.
The additional aspect of the present invention and advantage will be set forth in part in the description, these will become from the following description
It obtains significantly or is recognized by the practice of the present invention.
Description of the drawings
Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments
Significantly and it is readily appreciated that, wherein：
Fig. 1 is a kind of method flow diagram of pushed information of the embodiment of the present invention；
Fig. 2 is a kind of apparatus structure schematic diagram of pushed information of the embodiment of the present invention；
Fig. 3 is the apparatus structure schematic diagram of another pushed information of the embodiment of the present invention.
Specific embodiment
The embodiment of the present invention is described below in detail, the example of the embodiment is shown in the drawings, wherein from beginning to end
Same or similar label represents same or similar element or the element with same or like function.Below with reference to attached
The embodiment of figure description is exemplary, and is only used for explaining the present invention, and is not construed as limiting the claims.
Those skilled in the art of the present technique are appreciated that unless expressly stated, singulative " one " used herein, " one
It is a ", " described " and "the" may also comprise plural form.It is to be further understood that is used in the specification of the present invention arranges
Diction " comprising " refers to there are the feature, integer, step, operation, element and/or component, but it is not excluded that presence or addition
Other one or more features, integer, step, operation, element, component and/or their group.It should be understood that when we claim member
Part is " connected " or during " coupled " to another element, it can be directly connected or coupled to other elements or there may also be
Intermediary element.In addition, " connection " used herein or " coupling " can include wireless connection or wireless coupling.It is used herein to arrange
Take leave whole or any cell and all combination of the "and/or" including one or more associated list items.
Those skilled in the art of the present technique are appreciated that unless otherwise defined all terms used herein are (including technology art
Language and scientific terminology), there is the meaning identical with the general understanding of the those of ordinary skill in fields of the present invention.Should also
Understand, those terms such as defined in the general dictionary, it should be understood that have in the context of the prior art
The consistent meaning of meaning, and unless by specific definitions as here, the meaning of idealization or too formal otherwise will not be used
To explain.
Those skilled in the art of the present technique are appreciated that " terminal " used herein above, " terminal device " both include wireless communication
The equipment of number receiver, only has the equipment of the wireless signal receiver of non-emissive ability, and including receiving and transmitting hardware
Equipment, have on bidirectional communication link, can carry out two-way communication reception and emit hardware equipment.This equipment
It can include：Honeycomb or other communication equipments, show with single line display or multi-line display or without multi-line
The honeycomb of device or other communication equipments；PCS (Personal Communications Service, PCS Personal Communications System), can
With combine voice, data processing, fax and/or communication ability；PDA (Personal Digital Assistant, it is personal
Digital assistants), radio frequency receiver, pager, the Internet/intranet access, web browser, notepad, day can be included
It goes through and/or GPS (Global Positioning System, global positioning system) receiver；Conventional laptop and/or palm
Type computer or other equipment, have and/or the conventional laptop including radio frequency receiver and/or palmtop computer or its
His equipment." terminal " used herein above, " terminal device " they can be portable, can transport, mounted on the vehicles (aviation,
Sea-freight and/or land) in or be suitable for and/or be configured to, in local runtime and/or with distribution form, operate in the earth
And/or any other position operation in space." terminal " used herein above, " terminal device " can also be communication terminal, on
Network termination, music/video playback terminal, such as can be PDA, MID (Mobile Internet Device, mobile Internet
Equipment) and/or with music/video playing function mobile phone or the equipment such as smart television, set-top box.
Embodiment one
An embodiment of the present invention provides a kind of method of pushed information, as shown in Figure 1, including：
Step 101, when the navigation patterns for detecting user, based on following at least one mode, determine letter to be pushed
Breath：
The current navigation patterns information input information that training obtains in advance of user is pushed into model；The push plan pre-seted
Slightly information.
For the embodiment of the present invention, information to be pushed includes：Advertising information to be pushed.
For the embodiment of the present invention, when detecting that user browses a certain webpage, based on the push policy information pre-seted,
Determine information to be pushed；Or when detecting that user browses a certain webpage, the current navigation patterns information of user is obtained, and will
In the current navigation patterns information input of the user information push model that training obtains in advance, information to be pushed is obtained；Or work as
When detecting that user browses a certain webpage, pushed away based on the information for obtaining the advance training of current navigation patterns information input of user
The two ways of push policy information sent model and pre-seted, determines information to be pushed.
Specifically, based on by the current navigation patterns information of the user input information push model that training obtains in advance and
The two ways of push policy information pre-seted, determines information to be pushed, including：By the current navigation patterns information of user
The input information push model that training obtains in advance, determines the information with the current navigation patterns information match of user；Foundation
The push policy information pair and the information of the navigation patterns information match of user pre-seted is adjusted, and determines letter to be pushed
Breath.
Wherein, the information push model that training obtains in advance trains to obtain by the algorithm of collaborative filtering.
Further, based at least one of following, training information push model：
The corresponding information browse behavioural information of each multiple users in geographical location；
Multiple users corresponding information browse behavior in each types of web pages；
The search behavior information of multiple users；
The attribute information of multiple users.
For the embodiment of the present invention, the data based on magnanimity, training information push model, so that working as the current of user
Navigation patterns information is input to after the information push model after training, and the directly output navigation patterns current with user match
Information.
Specifically, by the mass users in each geographical location and like browsing information, training the information push model；
Mass users are liked to the information of browsing, training information push model respectively in each types of web pages；Based on mass users
Search behavior, training the information push model；Attribute information based on mass users, training information push model；Or
Based on above-mentioned at least two, training information push model.
Wherein, the current navigation patterns information of user includes at least one of following：The geographical location letter that user is presently in
Breath；The type of webpage information that user currently browses；The current search behavior information of user；The attribute information of user；
Wherein, the attribute information of user includes at least one of following：Age of user, gender, affiliated group classification, preference are set
It puts.
For example, the affiliated group classification of user can be the play group of the currently playing game of user；The preference of user
Setting can be pre-set the information type liked by user, for example, the game advertisement information of confrontation class.
For the embodiment of the present invention, when detecting that user browses webpage, the geographical location letter that user is presently in is obtained
Breath, for example, the geographical location that user is presently in is Guangzhou, then the geographical location information being presently in user (Guangzhou) input
The information obtained to advance training pushes model, obtains the information that Guangzhou user prefers, such as foodstuff advertising information；When
When detecting that user browses webpage, the currently browsed type of webpage of user is obtained, for example, the currently browsed webpage of user is
The currently browsed type of webpage of user (game webpage) is then input to the information that training obtains in advance and pushes mould by game webpage
Type obtains the information that the user of browsing game webpage prefers, such as game class advertising information；When detecting that user searches for certain
One keyword, such as " honey ", then the keyword " honey " be input in advance training obtain information push model, obtain with
" honey " related information；When the attribute information for getting user, such as age 21, then the age 21 is input to trained in advance
The information push model arrived, obtains corresponding information, such as the game advertisement information of confrontation class；Or above at least two are believed
Breath (game webpage, age 21) is input to the information push model that training obtains in advance, obtains corresponding information to be pushed, example
Such as, class game advertisement information is fought.
Step 102 pushes information to be pushed for user.
For the embodiment of the present invention, when the navigation patterns for detecting user, aforesaid way will be passed through, that determines waits to push away
The information sent, pushes to user.
An embodiment of the present invention provides a kind of methods of pushed information, and compared with prior art, the embodiment of the present invention is when inspection
When measuring the navigation patterns of user, mould is pushed based on the information for obtaining the advance training of current navigation patterns information input of user
At least one of type and the push policy information that pre-sets mode, determine information to be pushed, then for described in user's push
Information to be pushed.According to the current navigation patterns information of user and/or the push strategy pre-seted i.e. in the embodiment of the present invention
Information, determines the information that user is currently most interested in, and the information determined for user push rather than with meaning user
Pushed information, so as to promote the clicking rate and view rate of the information that user pushes website, and then can be further
Promote the viewing experience of user.
Embodiment two
An embodiment of the present invention provides alternatively possible realization methods, on the basis of shown in embodiment one, further include
Operation shown in embodiment two, wherein,
If information to be pushed includes at least two, it is determined that the step of information to be pushed, including：It determines to be pushed
Information and the corresponding push percent information of each information to be pushed.
For the embodiment of the present invention, by information to be pushed to be illustrated for advertisement, however, it is determined that go out to be pushed wide
Announcement includes at least two, such as fights class game advertisement and intelligence development class game advertisement, it is determined that go out to fight class game advertisement with
And the corresponding push percent information of intelligence development class game advertisement.
Specifically, it is determined that the step of each information to be pushed corresponding push percent information, including step a (figures
In do not mark), in step b (being not marked in figure) and step c (being not marked in figure) at least one of, wherein,
Step a, based on the corresponding history number of clicks of each information to be pushed, each information to be pushed point is determined
Not corresponding push percent information.
For the embodiment of the present invention, the corresponding history number of clicks of each information to be pushed can be mass users pair
Each corresponding history number of clicks of information to be pushed or the user go through for each information to be pushed is corresponding
History number of clicks.It does not limit in embodiments of the present invention.
Wherein, the corresponding history number of clicks of information to be pushed is higher, and the corresponding push ratio of the information to be pushed is higher.
For example, by information to be pushed to be illustrated for advertisement, advertisement currently to be pushed is confrontation class game advertisement
And intelligence development class game advertisement, the history number of clicks of confrontation class game advertisement is 700, the corresponding history of intelligence development class game advertisement
Number of clicks is 300, then fight class game advertisement and the corresponding push ratio of intelligence development class game advertisement for 70% and
30%.
Step b, based on the push policy information pre-seted, the corresponding push ratio of each information to be pushed is determined
Information.
For example, by information to be pushed to be illustrated for advertisement, advertisement currently to be pushed is wide for confrontation class game
Announcement and intelligence development class game advertisement, but the advertisement currently promoted mainly is confrontation series advertisements, then fights the corresponding push ratio of series advertisements
It is higher than the corresponding push ratio of intelligence development series advertisements.
Step c, based on the currently browsed type of webpage of user, the corresponding push of each information to be pushed is determined
Percent information.
For example, by information to be pushed to be illustrated for advertisement, the currently browsed type of webpage of user is confrontation
The type of webpage of class game then can more push the advertisement of intelligence development class, the i.e. corresponding push of intelligence development series advertisements for the user
Ratio is higher than the corresponding push ratio of confrontation series advertisements.
Embodiment three
An embodiment of the present invention provides alternatively possible realization method, in embodiment one to two any embodiment of embodiment
On the basis of shown, the operation shown in example IV is further included, wherein,
Step 102, step 1021 (being not marked in figure) and step 1022 (being not marked in figure) are specifically included, wherein,
Step 1021 is determined as the frequency information of user's push information to be pushed and/or push time.
Specifically, it is determined that pushing the mode of the frequency information of information to be pushed for user, (do not marked in figure including step d
Note), at least one of step e (being not marked in figure) and step f (being not marked in figure), wherein,
Step d, frequency is pushed based on preset information, is determined as the frequency information that user pushes information to be pushed.
For the embodiment of the present invention, the push frequency of information is pre-set, and frequency is pushed according to pre-set information
Information to be pushed is pushed for user.
For example, the push frequency for pre-setting information is to be that user pushes primary information every one minute, then detecting
During the navigation patterns of user, primary information was pushed for user every one minute.
Step e, based on the corresponding information history number of clicks of user, it is determined as the frequency letter that user pushes information to be pushed
Breath.
For the embodiment of the present invention, the corresponding information history number of clicks of user is higher, and information to be pushed is pushed for user
Frequency it is higher.In embodiments of the present invention, the corresponding information history number of clicks of setting user is preset with being treated for user's push
Correspondence between the frequency information of pushed information.
For example, by information to be pushed for for advertisement, the corresponding history of advertising number of clicks of user is 200~350, for
Family push treats that the frequency of advertisement is primary for push in every 10 minutes；The corresponding history of advertising number of user is 350~500, is
User's push treats that the frequency of advertisement is primary for push in every 5 minutes；The corresponding history of advertising number of user is 500~650, is
User's push treats that the frequency of advertisement is primary for push in every 1 minute.
For the embodiment of the present invention, by being based on the corresponding information history number of clicks of user, it is determined as user's push and treats
The frequency information of pushed information, can be based on the information history point that the frequency information determined is user's pushed information, i.e. user
It is higher to hit number, characterization user prefers to browse information, and the frequency for the pushed information determined is also higher；The information of user is gone through
History number of clicks is lower, and characterization user does not like browsing information, and the frequency for the pushed information determined is relatively low, so as to be based on
The corresponding information history number of clicks of user is determined as the frequency information that user pushes information to be pushed, can promote information
Browsing situation, and then can further promote the experience of user.
Step f, based on the currently browsed type of webpage of user, it is determined as the frequency letter that user pushes information to be pushed
Breath.
For the embodiment of the present invention, type of webpage can include：Novel type of webpage, game type of webpage, video web-pages,
Paper type of webpage etc..
For the embodiment of the present invention, each type of webpage is pre-set with pushing the frequency information of information to be pushed for user
Between correspondence.
For example, by information to be pushed to illustrate for advertisement, if the currently browsed type of webpage of user is novel
Type of webpage then treats that the frequency of advertisement is that push in every 1 minute is primary for user's push；If the currently browsed webpage of user
Type is video web-pages, then treats that the frequency of advertisement is that push in every 5 minutes is primary for user's push；If user is currently browsed
Type of webpage be game type of webpage, then treat that the frequency of advertisement is that push in every 8 minutes is primary for user's push；If user
Currently browsed type of webpage is paper type of webpage, then treats that the frequency of advertisement is every 20 minutes one for user's push
It is secondary.
For the embodiment of the present invention, pushed by based on the currently browsed type of webpage of user, being determined as user and wait to push away
Deliver letters the frequency information of breath, and can the frequency information based on the pushed information determined be user's pushed information, i.e. user institute
The type of webpage of browsing is different, and user is different to the browsing situation of information, so that the frequency for user's pushed information is not yet
It is identical, for example, the webpage of a few thing type, user are relatively low to the view rate of information, joy relatively low so as to the frequency of pushed information
The webpage of happy type, user are higher to the view rate of information, higher so as to the frequency height of pushed information, so as to current based on user
The type of webpage browsed is determined as the frequency information that user pushes information to be pushed, can promote the browsing situation of information, into
And it can further promote the experience of user.
Specifically, it is determined that the mode of the time of information to be pushed is pushed for user, including step g (being not marked in figure), step
At least one of in rapid h (being not marked in figure) and step i (being not marked in figure)：
Step g, the time is pushed based on preset information, is determined as the push time that user pushes information to be pushed.
, can be with the push time of presupposed information for the embodiment of the present invention, and be use within the preset information push time
Family pushed information.
For example, the push time of presupposed information is at 3 points in 2 pm to afternoon, it is determined that pushes information to be pushed for user
The push time at 3 points in 2 pm to afternoon, and within this period be user's pushed information.
Step h, the type based on information to be pushed is determined as the push time that user pushes information to be pushed.
For example, by information to be pushed to be illustrated for advertisement, if the type for treating advertisement is the advertisement of pillow,
Then be determined as user push the type advertisement time be 19:00 to 21:00；If treating, the type of advertisement is wide for game class
It accuses, it is determined that be the time that user pushes the type advertisement be 19:00 to 21:00 or the time at weekend.
For the embodiment of the present invention, the type based on information to be pushed is determined to push pushing away for information to be pushed for user
The time is sent, and is user's pushed information at the push time, is i.e. the type based on information to be pushed, determines that user may be clear
Time of the type information is look at, with for user's pushed information, so as to promote browsing situation of the user to pushed information, into
And the Experience Degree of user can be promoted.
Step i, based on the historical viewings behavior to information in user's each period, it is determined as user and pushes to treat push letter
The push time of breath.
For the embodiment of the present invention, the interior historical viewings behavior to information of user's each period is mass users each
Historical viewings behavior in period to information, or historical viewings behavior of the user to information.Implement in the present invention
It is not limited in example.
For example, each period is period 1, period 2 and period 3, user is in the period 1 to the history of information
It is clear to the history of information in the period 3 to the historical impressions of information and user in the period 2 that number of visits is more than user
Look at behavior, it is determined that be the push time that user pushes information to be pushed be the period 1.
Step 1022, based on it is fixed for user push information to be pushed frequency information and/or push the time, for
Family pushes information to be pushed.
Example IV
The alternatively possible realization method of the embodiment of the present invention, in embodiment one to the base of three any embodiment of embodiment
On plinth, the operation shown in example IV is further included, wherein,
Step 102 specifically includes step 1023 (being not marked in figure), step 1024 (being not marked in figure) and step 1025
At least one of in (being not marked in figure), wherein,
Step 1023, based on preset information display position, determine information the to be pushed corresponding display position in webpage
It puts, and at fixed display location, information to be pushed is pushed for user.
For the embodiment of the present invention, the display location of information can be pre-set, and in the presentation of information position set
Place is put, is user's pushed information.
For example, by information to be pushed to be illustrated for advertisement, preset ad display location is the bottom right of webpage
Angle and the lower left corner of webpage then push advertisement to be pushed in the lower right corner of webpage and the lower left corner of webpage for user.
Step 1024, based on the corresponding history number of clicks of each information display position, determine information to be pushed
The corresponding display location in webpage, and at fixed display location, information to be pushed is pushed for user.
For the embodiment of the present invention, the corresponding history number of clicks of each information display position can be mass users
Corresponding history number of clicks or the user distinguish at each information display position at each information display position
Corresponding history display number.It does not limit in embodiments of the present invention.
For example, by information to be pushed to be illustrated for advertisement, each ad display location includes advertisement and shows position
1, ad display location 2, ad display location 3 are put, wherein 1 corresponding history number of clicks of ad display location is 500, advertisement
2 corresponding history number of clicks of display location is 200,3 corresponding history number of clicks of ad display location is 50, then waits to push
Advertisement in webpage corresponding display location be ad display location 1, and show at ad display location 1 to be pushed wide
It accuses.
For the embodiment of the present invention, by the corresponding history number of clicks of each information display position, determining
Information to be pushed in webpage at corresponding display location, push information to be pushed for user, can further carry
User is risen to the browsing degree of information and click degree that have pushed, so as to further promote the experience of user.
Step 1025, web-based layout information determine information the to be pushed corresponding display location in webpage, and
At fixed display location, information to be pushed is pushed for user.
For the embodiment of the present invention, based on page layout format information to be shown, determine that information to be pushed is right in webpage
The information display position answered, and place is user's pushed information in the position.
For example, the page layout format information is not provided with webpage letter for the lower right corner of webpage and the middle position of webpage
Breath, it is determined that it is the lower right corner of the webpage and the interposition of the webpage to go out corresponding display location in Intelligence Page to be pushed
Place is put, and information to be pushed is pushed for user at the two positions.
For the embodiment of the present invention, web-based layout information determines that information to be pushed is corresponding aobvious in webpage
Show position, and at the display location determined, information to be pushed is pushed for user, i.e., after for user's pushed information,
The information pushed does not interfere with the original display information in webpage, so as to further promote the Experience Degree of user.
An embodiment of the present invention provides a kind of device of pushed information, as shown in Fig. 2, the device includes：Determining module 21,
Pushing module 22, wherein,
Determining module 21, for when the navigation patterns for detecting user, based on following at least one mode, determining to wait to push away
The information sent：
The current navigation patterns information input information that training obtains in advance of user is pushed into model；The push plan pre-seted
Slightly information.
Wherein, information to be pushed includes：Advertising information to be pushed.
Wherein, the current navigation patterns information of user includes at least one of following：The geographical location letter that user is presently in
Breath；The type of webpage information that user currently browses；The current search behavior information of user；The attribute information of user；Wherein, user
Attribute information include it is at least one of following：Age of user, gender, affiliated group classification, preference setting.
Wherein, the information push model that training obtains in advance trains to obtain by the algorithm of collaborative filtering.
Pushing module 22, for pushing the determining information to be pushed of determining module 21 for user.
Specifically, it is determined that module 21, specifically for what the current navigation patterns information input training in advance of user was obtained
Information pushes model, determines the information with the current navigation patterns information match of user.
Determining module 21 is specifically additionally operable to according to the push policy information pair and the navigation patterns information phase of user pre-seted
Matched information is adjusted, and determines information to be pushed.
When the information pushed includes at least two, determining module 21, be specifically additionally operable to determine information to be pushed with
And the corresponding push percent information of each information to be pushed.
Specifically, pushing module 22 are specifically additionally operable to be determined as the frequency information of user's push information to be pushed and/or push away
Send the time.
Pushing module 22, be specifically additionally operable to based on it is fixed for user push information to be pushed frequency information and/or
The time is pushed, information to be pushed is pushed for user.
Specifically, it is determined that module 21, specifically it is additionally operable to push frequency based on preset information, is determined as user and pushes to wait to push away
It delivers letters the frequency information of breath.
Determining module 21 is specifically additionally operable to based on the corresponding information history number of clicks of user, is determined as user's push and is treated
The frequency information of pushed information.
Determining module 21 is specifically additionally operable to based on the currently browsed type of webpage of user, is determined as user and pushes to wait to push away
It delivers letters the frequency information of breath.
Determining module 21 is specifically additionally operable to push the time based on preset information, is determined as user and pushes information to be pushed
The push time.
Determining module 21 is specifically additionally operable to the type based on information to be pushed, is determined as user and pushes information to be pushed
Push the time.
Determining module 21 is specifically additionally operable to based on, to the historical viewings behavior of information, being determined as in user's each period
User pushes the push time of information to be pushed.
Pushing module 22 specifically for being based on preset information display position, determines that information to be pushed is right in webpage
The display location answered, and at fixed display location, information to be pushed is pushed for user.
Pushing module 22 is specifically additionally operable to, based on the corresponding history number of clicks of each information display position, determine
Information the to be pushed corresponding display location in webpage, and at fixed display location, pushed for user to be pushed
Information.
Pushing module 22 is specifically additionally operable to web-based layout information, determines that information to be pushed is corresponding in webpage
Display location, and at fixed display location, information to be pushed is pushed for user.
Further, as shown in figure 3, the device further includes：Training module 31.
Training module 31, training information push model at least one of following for being based on：
The corresponding information browse behavioural information of each multiple users in geographical location；
Multiple users corresponding information browse behavior in each types of web pages；
The search behavior information of multiple users；
The attribute information of multiple users.
An embodiment of the present invention provides a kind of devices of pushed information, and compared with prior art, the embodiment of the present invention is when inspection
When measuring the navigation patterns of user, mould is pushed based on the information for obtaining the advance training of current navigation patterns information input of user
At least one of type and the push policy information that pre-sets mode, determine information to be pushed, then for described in user's push
Information to be pushed.According to the current navigation patterns information of user and/or the push strategy pre-seted i.e. in the embodiment of the present invention
Information, determines the information that user is currently most interested in, and the information determined for user push rather than with meaning user
Pushed information, so as to promote the clicking rate and view rate of the information that user pushes website, and then can be further
Promote the viewing experience of user.
An embodiment of the present invention provides a kind of devices of pushed information to be suitable for above method embodiment.It is no longer superfluous herein
It states.
An embodiment of the present invention provides a kind of computer readable storage mediums, which is characterized in that described computer-readable to deposit
Computer program is stored on storage media, realizes embodiment one to example IV any embodiment when which is executed by processor
The method.
An embodiment of the present invention provides a kind of computer readable storage mediums, compared with prior art, the embodiment of the present invention
When the navigation patterns for detecting user, pushed away based on the information for obtaining the advance training of current navigation patterns information input of user
It send model and at least one of the push policy information that pre-sets mode, determines information to be pushed, be then user's push
The information to be pushed.According to the current navigation patterns information of user and/or the push pre-seted i.e. in the embodiment of the present invention
Policy information, determines the information that user is currently most interested in, and the information determined for user push rather than with meaning
User's pushed information, so as to promote the clicking rate and view rate of the information that user pushes website, and then can be into one
Step ground promotes the viewing experience of user.
An embodiment of the present invention provides a kind of computer readable storage mediums to be suitable for above method embodiment.Herein no longer
It repeats.
An embodiment of the present invention provides a kind of computing device, including：Processor, memory, communication interface and communication bus,
The processor, the memory and the communication interface complete mutual communication by the communication bus；
For the memory for storing an at least executable instruction, the executable instruction makes the processor perform strictly according to the facts
Apply the corresponding operation of method of the pushed information in example one to example IV described in any embodiment.
An embodiment of the present invention provides a kind of computing devices, and compared with prior art, the embodiment of the present invention, which is worked as, detects use
During the navigation patterns at family, based on by the current navigation patterns information of the user input information push model that training obtains in advance and
At least one of the push policy information pre-seted mode, determines information to be pushed, then to wait to push described in user's push
Information.The current navigation patterns information of foundation user and/or the push policy information pre-seted i.e. in the embodiment of the present invention, really
The information that user is currently most interested in is made, and the information determined is pushed for the user rather than is believed with meaning that user pushes
Breath, so as to promote the clicking rate and view rate of the information that user pushes website, and then can further promote use
The viewing experience at family.
An embodiment of the present invention provides a kind of computer equipments to be suitable for above method embodiment.Details are not described herein.
Those skilled in the art of the present technique are appreciated that the present invention includes being related to performing in operation described herein
One or more equipment.These equipment can specially be designed and be manufactured or can also include general for required purpose
Known device in computer.These equipment have the computer program being stored in it, these computer programs are selectively
Activation or reconstruct.Such computer program can be stored in equipment (for example, computer) readable medium or be stored in
It e-command and is coupled to respectively in any kind of medium of bus suitable for storage, the computer-readable medium is included but not
Be limited to any kind of disk (including floppy disk, hard disk, CD, CD-ROM and magneto-optic disk), ROM (Read-Only Memory, only
Read memory), RAM (Random Access Memory, immediately memory), EPROM (Erasable Programmable
Read-Only Memory, Erarable Programmable Read only Memory), EEPROM (Electrically Erasable
Programmable Read-Only Memory, Electrically Erasable Programmable Read-Only Memory), flash memory, magnetic card or light card
Piece.It is, readable medium includes any Jie by equipment (for example, computer) storage or transmission information in the form of it can read
Matter.
Those skilled in the art of the present technique be appreciated that can with computer program instructions come realize these structure charts and/or
The combination of each frame and these structure charts and/or the frame in block diagram and/or flow graph in block diagram and/or flow graph.This technology is led
Field technique personnel be appreciated that these computer program instructions can be supplied to all-purpose computer, special purpose computer or other
The processor of programmable data processing method is realized, so as to pass through the processing of computer or other programmable data processing methods
Device performs the scheme specified in the frame of structure chart and/or block diagram and/or flow graph disclosed by the invention or multiple frames.
Those skilled in the art of the present technique are appreciated that in the various operations crossed by discussion in the present invention, method, flow
Steps, measures, and schemes can be replaced, changed, combined or be deleted.Further, it is each with having been crossed by discussion in the present invention
Other steps, measures, and schemes in kind operation, method, flow may also be alternated, changed, rearranged, decomposed, combined or deleted.
Further, it is of the prior art have with disclosed in the present invention various operations, method, the step in flow, measure, scheme
It may also be alternated, changed, rearranged, decomposed, combined or deleted.
The above is only some embodiments of the present invention, it is noted that for the ordinary skill people of the art
For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications also should
It is considered as protection scope of the present invention.
Claims (10)
- A kind of 1. method of pushed information, which is characterized in that including：When the navigation patterns for detecting user, based on following at least one mode, information to be pushed is determined：The current navigation patterns information input information that training obtains in advance of user is pushed into model；The push strategy letter pre-seted Breath；For information to be pushed described in user's push.
- It is 2. according to the method described in claim 1, it is characterized in that, advance based on the current navigation patterns information of user is inputted The information push model and the two ways of push policy information pre-seted that training obtains, determine information to be pushed, wrap It includes：The current navigation patterns information input information that training obtains in advance of user is pushed into model, is determined current clear with user The information that behavioural information of looking at matches；It is adjusted according to the push policy information pair and the information of the navigation patterns information match of user pre-seted, determines institute State information to be pushed.
- 3. method according to claim 1 or 2, which is characterized in that if the information to be pushed includes at least two,Described in determining the step of information to be pushed, including：Determine the information to be pushed and the corresponding push percent information of each information to be pushed.
- 4. according to claim 1-3 any one of them methods, which is characterized in that the current navigation patterns information of user include with It is at least one of lower：The geographical location information that user is presently in；The type of webpage information that user currently browses；User is current to be searched Rope behavioural information；The attribute information of user；Wherein, the attribute information of user includes at least one of following：Age of user, gender, affiliated group classification, preference setting.
- 5. according to claim 1-4 any one of them methods, which is characterized in that for information to be pushed described in user's push Step, including：It is determined as user and pushes the frequency information of the information to be pushed and/or push time；The frequency information of the information to be pushed and/or push time are pushed for user based on fixed, institute is pushed for user State information to be pushed.
- 6. according to the method described in claim 5, it is characterized in that, it is determined as the frequency letter that user pushes the information to be pushed The mode of breath, including at least one of following：Frequency is pushed based on preset information, is determined as the frequency information that the user pushes the information to be pushed；Based on the corresponding information history number of clicks of the user, it is determined as the frequency letter that user pushes the information to be pushed Breath；Based on the currently browsed type of webpage of user, it is determined as the frequency information that user pushes the information to be pushed.
- 7. method according to claim 5 or 6, which is characterized in that be determined as user push the information to be pushed when Between mode, including at least one of following：Time is pushed based on preset information, is determined as the push time that user pushes the information to be pushed；Based on the type of the information to be pushed, it is determined as the push time that user pushes the information to be pushed；Based on the historical viewings behavior to information in the user each period, it is determined as user and pushes the information to be pushed The push time.
- 8. a kind of device of pushed information, which is characterized in that including：Determining module, for when the navigation patterns for detecting user, based on following at least one mode, determining letter to be pushed Breath：The current navigation patterns information input information that training obtains in advance of user is pushed into model；The push strategy letter pre-seted Breath；Pushing module, for the information to be pushed determined for user's push determining module.
- 9. a kind of computer readable storage medium, which is characterized in that be stored with computer on the computer readable storage medium Program realizes claim 1-7 any one of them methods when the program is executed by processor.
- 10. a kind of computing device, including：Processor, memory, communication interface and communication bus, the processor, the storage Device and the communication interface complete mutual communication by the communication bus；For the memory for storing an at least executable instruction, the executable instruction makes the processor perform right such as will Ask the corresponding operation of method of the pushed information described in any one of 1-7.
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|---|---|---|---|
| CN201711464032.7A CN108197219A (en) | 2017-12-28 | 2017-12-28 | The method and device of pushed information |
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|---|---|---|---|
| CN201711464032.7A CN108197219A (en) | 2017-12-28 | 2017-12-28 | The method and device of pushed information |
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| CN201711464032.7A Pending CN108197219A (en) | 2017-12-28 | 2017-12-28 | The method and device of pushed information |
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| CN109753611A (en) * | 2018-11-26 | 2019-05-14 | 国家新闻出版广电总局广播电视规划院 | To the method and device in current accessed page match information library |
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| CN110363565A (en) * | 2019-05-28 | 2019-10-22 | 成都美美臣科技有限公司 | A method of it realizes to promote by tracking customer information and effectively be safeguarded with client |
| CN110750726A (en) * | 2019-10-25 | 2020-02-04 | 武汉惠利德科技有限公司 | Personalized service pushing method and system based on intelligent calculator |
| CN111478963A (en) * | 2020-04-07 | 2020-07-31 | 北京奇艺世纪科技有限公司 | Message pushing method and device, electronic equipment and computer readable storage medium |
| CN111814030A (en) * | 2019-04-10 | 2020-10-23 | 百度在线网络技术（北京）有限公司 | Push method, device, equipment and medium |
| CN111901411A (en) * | 2020-07-24 | 2020-11-06 | 北京字节跳动网络技术有限公司 | Method and device for pushing information |
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| CN116668525A (en) * | 2023-04-10 | 2023-08-29 | 无锡车联天下信息技术有限公司 | Vehicle information pushing method and device, computer equipment and storage medium |
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Application publication date: 20180622 |