CN108038732A - A kind of brand advertising method for running and device - Google Patents
A kind of brand advertising method for running and device Download PDFInfo
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- CN108038732A CN108038732A CN201711419778.6A CN201711419778A CN108038732A CN 108038732 A CN108038732 A CN 108038732A CN 201711419778 A CN201711419778 A CN 201711419778A CN 108038732 A CN108038732 A CN 108038732A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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Abstract
The present invention provides a kind of brand advertising method for running and device, wherein method comprises the following steps：Step 1：Hotel's PMS systems are connected, the user data of the hotel PMS systems is obtained and portrait modeling is carried out to user by the user data, portray the attribute tags of user, and are stored in user's portrait storehouse；Step 2：The access behavioral data that user uses hotel's playback equipment is gathered, the user behavior data is modeled, obtains the behavior label of user, is stored in user's portrait storehouse；Step 3：Brand advertising is ranked up according to the attribute tags in user portrait storehouse and behavior label, and passes through hotel's playback equipment and shows.This programme can accurately position consumer groups, carry out the dispensing of brand advertising.
Description
Technical field
The present invention relates to advertisement to run technical field, more particularly to a kind of brand advertising method for running and device.
Background technology
To establish product brand image, the occupation rate of market for improving brand is brand advertising (Brand advertising)
Direct purpose, a kind of prominent method for propagating the position that brand determines in consumer mind.
Current advertisement putting channel, such as internet, TV station, newspaper, magazine, outdoor label plate etc. are adapted to for masses
The advertisement putting of consumer, is carrying out brand advertising, even if there is big data support, precise positioning consumer groups difficulty is still very
Greatly.
The content of the invention
In view of this, can the technical problem to be solved in the present invention is to provide a kind of brand advertising method for running and device
Precise positioning consumer groups.
The technical proposal of the invention is realized in this way：
A kind of brand advertising method for running, comprises the following steps：
Step 1：Hotel's PMS systems are connected, obtain the user data of the hotel PMS systems and by the user data
Portrait modeling is carried out to user, portrays the attribute tags of user, and is stored in user's portrait storehouse；
Step 2：The access behavioral data that user uses hotel's playback equipment is gathered, the user behavior data is built
Mould, obtains the behavior label of user, is stored in user's portrait storehouse；
Step 3：Brand advertising is ranked up according to the attribute tags in user portrait storehouse and behavior label, and is passed through
Hotel's playback equipment displaying.
Preferably, before the step 3, further include：
User model label matrix Q is established according to the behavior label and attribute tags, the behavior label and category are set
Weight of the property label in the user tag matrix；
Wherein, the weight of the attribute tags is the fixed value in the range of 0-1, and the weight of the behavior label is in 0-1 models
Decay in enclosing with the time, decay factor r, damped cycle t；
Brand advertising label matrix P is established according to each brand advertising；
It is described brand advertising is ranked up including：
Factor matrix calculation formula R=QP is launched according to brand advertisingT, calculate and launch the factor, R [i, j] represents i couples of user
The dispensing factor of advertisement j is answered, is arranged for R [i] vectors according to factor descending is launched.
Preferably, the behavior label includes the behavior hobby of user.
Preferably, name of the attribute tags including user, nationality, gender, birthday.
Preferably, it is described and by hotel's playback equipment displaying include：
In guide page, the brand advertising for launching factor maximum is shown by hotel's playback equipment；
In brand prefecture, brand advertising is shown by hotel's playback equipment descending.
A kind of brand advertising operation device, including：
Connection unit, for connecting hotel's PMS systems, obtains the user data of the hotel PMS systems and by described
User data carries out portrait modeling to user, portrays the attribute tags of user, and is stored in user's portrait storehouse；
Collecting unit, the access behavioral data of hotel's playback equipment is used for gathering user, to the user behavior number
According to being modeled, the behavior label of user is obtained, is stored in user's portrait storehouse；
Display unit, arranges brand advertising for the attribute tags according to user portrait storehouse and behavior label
Sequence, and shown by hotel's playback equipment.
Preferably, setting unit is further included；
The setting unit is used to establish user model label matrix Q according to the behavior label and attribute tags, sets
The weight of the behavior label and attribute tags in the user tag matrix；
Wherein, the weight of the attribute tags is the fixed value in the range of 0-1, and the weight of the behavior label is in 0-1 models
Decay in enclosing with the time, decay factor r, damped cycle t；
Brand advertising label matrix P is established according to each brand advertising；
The collecting unit is used to launch factor matrix calculation formula R=QP according to brand advertisingT, calculate and launch the factor, R
[i, j] represents that user i corresponds to the dispensing factor of advertisement j, is arranged for R [i] vectors according to factor descending is launched.
Preferably, the behavior label includes the behavior hobby of user.
Preferably, name of the attribute tags including user, nationality, gender, birthday.
Preferably, the display unit is used for：
In guide page, the brand advertising for launching factor maximum is shown by hotel's playback equipment；
In brand prefecture, brand advertising is shown by hotel's playback equipment descending.
Brand advertising method for running and device proposed by the present invention, by connecting hotel's PMS systems and hotel's play system,
Obtain and establish the behavior label and attribute tags of user, brand advertising is ranked up, so as to accurately position consumption
Crowd, carries out the dispensing of brand advertising.
Brief description of the drawings
Fig. 1 is the flow chart for the brand advertising method for running that one embodiment of the invention proposes；
Fig. 2 is the flow chart for the brand advertising method for running that further embodiment of this invention proposes；
Fig. 3 is the structure diagram for the brand advertising operation device that further embodiment of this invention proposes.
Embodiment
Below in conjunction with the attached drawing in the embodiment of the present invention, the technical solution in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art are obtained every other without making creative work
Embodiment, belongs to the scope of protection of the invention.
As shown in Figure 1, the embodiment of the present invention proposes a kind of brand advertising method for running, comprise the following steps：
Step 101：Hotel's PMS systems are connected, obtain the user data of hotel's PMS systems and by user data to user
Portrait modeling is carried out, portrays the attribute tags of user, and is stored in user's portrait storehouse；
Step 102：The access behavioral data that user uses hotel's playback equipment is gathered, user behavior data is built
Mould, obtains the behavior label of user, deposit user's portrait storehouse；
Step 103：Brand advertising is ranked up according to the attribute tags in user's portrait storehouse and behavior label, and passes through wine
Shop playback equipment displaying.
As it can be seen that the brand advertising method for running that the embodiment of the present invention proposes, is played by connecting hotel's PMS systems and hotel
System, obtains and establishes the behavior label and attribute tags of user, brand advertising is ranked up, so as to accurately position
Consumer groups, carry out the dispensing of brand advertising.
In a preferred embodiment of the invention, before step 103, further include：
User model label matrix Q is established according to behavior label and attribute tags, sets behavior label and attribute tags to exist
Weight in user tag matrix；
Wherein, the weight of attribute tags is the fixed value in the range of 0-1, the weight of behavior label in the range of 0-1 at any time
Between decay, decay factor r, damped cycle t；
Brand advertising label matrix P is established according to each brand advertising；
Brand advertising is ranked up including：
Factor matrix calculation formula R=QP is launched according to brand advertisingT, calculate and launch the factor, R [i, j] represents i couples of user
The dispensing factor of advertisement j is answered, is arranged for R [i] vectors according to factor descending is launched.
In a preferred embodiment of the invention, behavior label includes the behavior hobby of user.
In a preferred embodiment of the invention, name of the attribute tags including user, nationality, gender, birthday.
In a preferred embodiment of the invention, and by the displaying of hotel's playback equipment include：
In guide page, the brand advertising for launching factor maximum is shown by hotel's playback equipment；
In brand prefecture, brand advertising is shown by hotel's playback equipment descending.
As shown in Fig. 2, the embodiment of the present invention proposes a kind of brand advertising method for running, comprise the following steps：
Step 201：Hotel's PMS systems are connected, obtain the user data of hotel's PMS systems and by user data to user
Portrait modeling is carried out, portrays the attribute tags of user, and is stored in user's portrait storehouse.
Hotel PMS (Property Management System) system be one using computer as instrument, to hotel believe
Breath management and human system integration's system of processing, it not only can accurately and timely reflect current state, the source of houses state of hotel business,
It can also quickly realize that guest makes a reservation for move in the sequence of operations such as financial counting；The not still database of a data statistics, also
The report of each side is capable of providing, and statistical analysis is carried out using data, so as to be more advantageous to the operation and management in hotel.
By connecting the PMS systems in hotel, the attribute information of hotel client can be obtained, such as moves in user's surname in hotel
Name, international, gender, birthday etc..
For example, the information of user can be collected such as：The information such as Li Si, China, man, 8.1 birthdays.
Step 202：The access behavioral data that user uses hotel's playback equipment is gathered, user behavior data is built
Mould, obtains the behavior label of user, deposit user's portrait storehouse.
After user moves in hotel, video playing can be carried out by hotel's playback equipment, can be recorded according to the broadcasting of user
Obtain the behavior label of user.
After the video for watching or clicking on vehicle class such as user, can " vehicle " tag extraction that video is associated go out
Come, in the behavior label for summing up in the point that user.The video that user watches or clicked on, can extract label as above, this
Class label can be one or more.
Step 203：User model label matrix Q is established according to behavior label and attribute tags, behavior label and category are set
Weight of the property label in user tag matrix；
Wherein, the weight of attribute tags is the fixed value in the range of 0-1, the weight of behavior label in the range of 0-1 at any time
Between decay, decay factor r, damped cycle t；
Brand advertising label matrix P is established according to each brand advertising；
Brand advertising is ranked up including：
Factor matrix calculation formula R=QP is launched according to brand advertisingT, calculate and launch the factor, R [i, j] represents i couples of user
The dispensing factor of advertisement j is answered, is arranged for R [i] vectors according to factor descending is launched.
The model label matrix of user can be established according to the behavior label and attribute tags of user；When establishing matrix,
Need to establish different labels different weights.
For attribute tags, since attribute such as nationality's gender etc. of user is fixed attribute, thus may determine that fixed
Weight, weight is arranged between 0-1.For different attributes it needs to be determined that different weights.
For behavior label, since the behavior such as personal preference label can change over time and change, behavior label
Weight can decay in the range of 0-1 with the time, can determine decay factor r's and damped cycle t according to different behavior labels
Numerical value.
, can be according to dispensing factor matrix calculation formula R=QP after the weight setting for completing user tag attributeT, calculate
The factor is launched, wherein R [i, j] represents that user i corresponds to the dispensing factor of advertisement j, for R [i] vectors according to dispensing factor descending
Arrangement.
Step 204：Brand advertising is ranked up according to the attribute tags in user's portrait storehouse and behavior label, and passes through wine
Shop playback equipment displaying.
Specifically, in guide page, the brand advertising for launching factor maximum is shown by hotel's playback equipment；
In brand prefecture, brand advertising is shown by hotel's playback equipment descending.
When carrying out the dispensing of brand advertising, including guide page and brand prefecture, guide page, which is used to show, launches the factor most
Big brand advertising；Guide page can be provided with multiple columns such as science and technology, film, automobile；The front cover of each column is used to show
Launch the brand advertising of factor maximum.After user selects column interested, brand advertising can be shown with descending；As user selects
Automobile column, descending are shown the brand advertising of automobile.
As shown in figure 3, the embodiment of the present invention also proposed a kind of brand advertising operation device, including：
Connection unit 301, for connecting hotel's PMS systems, obtains the user data of hotel's PMS systems and passes through number of users
Portrait modeling is carried out according to user, portrays the attribute tags of user, and is stored in user's portrait storehouse；
Collecting unit 302, the access behavioral data of hotel's playback equipment is used for gathering user, to user behavior data
Off-line modeling is carried out, obtains the behavior label of user, deposit user's portrait storehouse；
Display unit 303, is ranked up brand advertising for the attribute tags according to user's portrait storehouse and behavior label,
And shown by hotel's playback equipment.
In a preferred embodiment of the invention, setting unit is further included；
Setting unit is used to establish user model label matrix Q according to behavior label and attribute tags, sets behavior label
With weight of the attribute tags in user tag matrix；
Wherein, the weight of attribute tags is the fixed value in the range of 0-1, the weight of behavior label in the range of 0-1 at any time
Between decay, decay factor r, damped cycle t；
Brand advertising label matrix P is established according to each brand advertising；
Collecting unit is used to launch factor matrix calculation formula R=QP according to brand advertisingT, calculate and launch the factor, R [i,
J] represent that user i corresponds to the dispensing factor of advertisement j, arranged for R [i] vectors according to factor descending is launched.
In a preferred embodiment of the invention, behavior label includes the behavior hobby of user.
In a preferred embodiment of the invention, name of the attribute tags including user, nationality, gender, birthday etc..
In a preferred embodiment of the invention, display unit is used for：
In guide page, the brand advertising for launching factor maximum is shown by hotel's playback equipment；
In brand prefecture, brand advertising is shown by hotel's playback equipment descending.
Brand advertising method for running and device proposed by the present invention, by connecting hotel's PMS systems and hotel's play system,
Obtain and establish the behavior label and attribute tags of user, brand advertising is ranked up, so as to accurately position consumption
Crowd, carries out the dispensing of brand advertising.
In conclusion the embodiment of the present invention can at least realize following effect：
In embodiments of the present invention, by connecting hotel's PMS systems and hotel's play system, obtain and establish the row of user
For label and attribute tags, brand advertising is ranked up, so as to accurately position consumer groups, carries out brand advertising
Launch.
It is last it should be noted that：The foregoing is merely presently preferred embodiments of the present invention, is merely to illustrate skill of the invention
Art scheme, is not intended to limit the scope of the present invention.Any modification for being made within the spirit and principles of the invention,
Equivalent substitution, improvement etc., are all contained in protection scope of the present invention.
Claims (10)
1. a kind of brand advertising method for running, it is characterised in that comprise the following steps：
Step 1：Connect hotel's PMS systems, obtain the hotel PMS systems user data and by the user data to
Family carries out portrait modeling, portrays the attribute tags of user, and is stored in user's portrait storehouse；
Step 2：The access behavioral data that user uses hotel's playback equipment is gathered, the user behavior data is modeled,
The behavior label of user is obtained, is stored in user's portrait storehouse；
Step 3：Brand advertising is ranked up according to the attribute tags in user portrait storehouse and behavior label, and by described
Hotel's playback equipment displaying.
2. brand advertising method for running as claimed in claim 1, it is characterised in that before the step 3, further include：
User model label matrix Q is established according to the behavior label and attribute tags, the behavior label and attribute mark are set
Sign the weight in the user tag matrix；
Wherein, the weight of the attribute tags is the fixed value in the range of 0-1, and the weight of the behavior label is in the range of 0-1
Decay with the time, decay factor r, damped cycle t；
Brand advertising label matrix P is established according to each brand advertising；
It is described brand advertising is ranked up including：
Factor matrix calculation formula R=QP is launched according to brand advertisingT, calculate and launch the factor, it is wide that R [i, j] represents that user i is corresponded to
The dispensing factor of j is accused, is arranged for R [i] vectors according to factor descending is launched.
3. brand advertising method for running as claimed in claim 1, it is characterised in that the behavior label includes the behavior of user
Hobby.
4. brand advertising method for running as claimed in claim 1, it is characterised in that the attribute tags include the surname of user
Name, nationality, gender, birthday.
5. brand advertising method for running as claimed in claim 3, it is characterised in that described and pass through hotel's playback equipment
Displaying includes：
In guide page, the brand advertising for launching factor maximum is shown by hotel's playback equipment；
In brand prefecture, brand advertising is shown by hotel's playback equipment descending.
A kind of 6. brand advertising operation device, it is characterised in that including：
Connection unit, for connecting hotel's PMS systems, obtains the user data of the hotel PMS systems and by the user
Data carry out portrait modeling to user, portray the attribute tags of user, and are stored in user's portrait storehouse；
Collecting unit, for gather user use hotel's playback equipment access behavioral data, to the user behavior data into
Row modeling, obtains the behavior label of user, is stored in user's portrait storehouse；
Display unit, is ranked up brand advertising for the attribute tags according to user portrait storehouse and behavior label, and
Shown by hotel's playback equipment.
7. brand advertising operation device as claimed in claim 6, it is characterised in that further include setting unit；
The setting unit is used to establish user model label matrix Q according to the behavior label and attribute tags, described in setting
The weight of behavior label and attribute tags in the user tag matrix；
Wherein, the weight of the attribute tags is the fixed value in the range of 0-1, and the weight of the behavior label is in the range of 0-1
Decay with the time, decay factor r, damped cycle t；
Brand advertising label matrix P is established according to each brand advertising；
The collecting unit is used to launch factor matrix calculation formula R=QP according to brand advertisingT, calculate and launch the factor, R [i, j]
Represent that user i corresponds to the dispensing factor of advertisement j, arranged for R [i] vectors according to factor descending is launched.
8. brand advertising operation device as claimed in claim 6, it is characterised in that the behavior label includes the behavior of user
Hobby.
9. brand advertising operation device as claimed in claim 6, it is characterised in that the attribute tags include the surname of user
Name, nationality, gender, birthday.
10. brand advertising operation device as claimed in claim 8, it is characterised in that the display unit is used for：
In guide page, the brand advertising for launching factor maximum is shown by hotel's playback equipment；
In brand prefecture, brand advertising is shown by hotel's playback equipment descending.
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| CN201711419778.6A CN108038732A (en) | 2017-12-25 | 2017-12-25 | A kind of brand advertising method for running and device |
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| CN201711419778.6A CN108038732A (en) | 2017-12-25 | 2017-12-25 | A kind of brand advertising method for running and device |
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ID=62101039
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| CN201711419778.6A Pending CN108038732A (en) | 2017-12-25 | 2017-12-25 | A kind of brand advertising method for running and device |
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Application publication date: 20180515 |