CN107871245A - A kind of advertising service business screening system and its screening technique - Google Patents
A kind of advertising service business screening system and its screening technique Download PDFInfo
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- CN107871245A CN107871245A CN201611162933.6A CN201611162933A CN107871245A CN 107871245 A CN107871245 A CN 107871245A CN 201611162933 A CN201611162933 A CN 201611162933A CN 107871245 A CN107871245 A CN 107871245A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
The present invention discloses a kind of advertising service business screening system, and it includes web application ends and background data base；The web application ends include Demand and service module and demand replacement module of bartering under intention landing module, monitoring requirements module, line；The background data base is used for the master data information for uploading storage advertising service business, and the master data information of the advertising service business includes service data and replacement data of bartering under intention landing data, Monitoring Data, line.Advertising service business screening system can filter out can be to advertisement putting in the whole country before, launch neutralize launch after the advertising service business that exercises supervision of different times；It can wish that the item property of displacement provides the advertising service business of service in screening the whole country according to advertiser；Screening can open up in the whole country according to channel, Below-the-line and activity program provide the advertising service business serviced.
Description
Technical field
The present invention relates to the technology that advertisement media under the communications field and line is combined, more particularly to a kind of advertising service business to sieve
Select system and screening technique.
Background technology
The advertising commonly used mainly has two major classes, and the first kind is that advertiser voluntarily prints the handbill of hard copy and by advertisement
Singly being spread, relatively common method is that engagement personnel station distributes handbill in street corner, or near handbill is delivered to
The mailbox of resident family.By the selection of handbill drop off locations, it can will tentatively reach the purpose of local advertising, such as advertiser
Handbill can be distributed to passerby or household near physical stores, and it is desirable that passerby or household near shop are disappeared
Take.But the content of most of handbill often may not be certain required for being consumer, therefore most consumer or household
Dustbin is often directly dropped into after handbill is received.Not only it is unable to reach the advertising results desired by advertiser, while paper
The printing of this handbill can also cause the meaningless consumption of paper, and not meet the requirement of environmental protection.
Another more universal advertising is the distribution that advertising message is carried out through media, such as advertiser can be with
TV media is paid, and TV media will break for commercialsy during program is carried out, and the rating family of the expected program
Advertising message can be obtained while program is watched.But for most rating family, when program enters advertisement
Turntable habitually often is carried out through station selector, therefore the number for being actually viewed advertisement will be far below the rating of program
Family.
In addition, carrying out the distribution of advertising message through media, price is more high, therefore the nothing for most shop
Advertising expenditure as method burden.And generally exist through media advertisement without regional the advantages of spreading, such as a position
Although the shop in Taibei city can pass through TV media to full court gulf interspersing advertisements message, but may arrive physical stores and be disappeared
The people of expense is largely still confined to Taibei city, therefore such demonstration effect is equally unable to reach the demand of advertiser.
Above-mentioned advertising is all unidirectional advertisement, and in other words, advertiser can not select in interspersing advertisements message
Appropriate consumption group, such as be unable to pin given age, sex, occupation or the consumer of zone of action and carry out dissipating for advertising message
Cloth, the effect in turn resulting in advertisement are unable to reach the expectation of advertiser.
Occur some advertising platforms in recent years, but current advertising platform can not meet that advertiser launches media, no
Only advertisement is launched in single big shot, it is also necessary to can coordinate carry out Activities, such as examination and approval work；It can not meet wide
Accuse primary kinds of goods substitution cash and carry out outdoor advertising industry payment.In a word, existing advertising platform does not have monitoring function, nothing
Method realizes advertiser because strange land reason can not understand whether media are issued according to designated program in real time, and each stage is supervised
Survey；The needs of all advertisers can not be integrated.
The content of the invention
For above-mentioned the deficiencies in the prior art, it is an object of the invention to provide one kind to enter according to area, landing difficult point
Advertising service business's screening system of row matching screening.Advertising service business screening system can filter out can be to wide in the whole country
Accuse before launching, launch the advertising service business that different times exercise supervision after neutralization is launched；Can be according to advertisement in screening the whole country
The main item property for wishing to replace provides the advertising service business of service；Screening can open up according to channel in the whole country, be living under line
Dynamic and activity program provides the advertising service business of service.
To solve problems of the prior art, the concrete technical scheme of use is：
A kind of advertising service business screening system includes web application ends and background data base；The web application ends are landed including intention
Demand and service module and demand replacement module of bartering under module, monitoring requirements module, line；The background data base is deposited for upload
The master data information of advertising service business is stored up, the master data information of the advertising service business includes intention landing data, monitoring
Service data and replacement data of bartering under data, line；
The intention landing module, which is used to be matched according to intention landing data screening in background data base, meets advertiser demand
Advertising service business；
The monitoring requirements module is used to be filtered out that advertisement putting whole flow process can be entered according to Monitoring Data in background data base
The advertising service business of row monitoring；
Demand and service module is used to be filtered out according to service data under background data base center line to meet advertiser demand under the line
Advertising service business；
The demand replacement module of bartering is used to be filtered out according to replacement data of bartering in background data base to meet advertiser demand
Advertising service business.
Preferred scheme, intention landing data include landing area numeric field data, landing demand data, landing content-data,
Audient's demographic data.
Preferred scheme, the landing demand data include landing difficult point data, launch frequency data, release time data,
Launch cycle data, the industry data.
Preferred scheme, the Monitoring Data include number after data in data, advertisement putting before advertisement putting and advertisement putting
According to.
Preferred scheme, the Monitoring Data include brand name, ProductName, launch purpose, audience, site polling, tune
Grind mode, Contents for Monitoring, monitoring plan.
Preferred scheme, service data includes channel developing data, Below-the-line data, local media marketing number under the line
According to housekeeper service data.
Preferred scheme, the channel developing data include developing Urban Data.
Preferred scheme, it is described barter replacement data include commodity classification data, information of goods information data, specification inventory data,
Commodity picture data, displacement media data.
Another object of the present invention is to provide a kind of advertising service business screening technique, and it comprises the following steps：
Step 1：Intention is landed, and landing region, landing demand, landing content, audient crowd are inputted with wide from being stored with web terminal
Accuse in the background data base of service provider's essential information and filter out satisfactory advertising service business；
Step 2：Monitoring screening, web terminal help my observation interface according to advertisement putting before, launch in and input respectively after launching
Brand name, ProductName, purpose, audient crowd, site polling, investigation mode, Contents for Monitoring and monitoring plan are launched from being stored with
Satisfactory advertising service business is filtered out in the background data base of advertising service business's essential information；
Step 3：Screening is serviced under line, to be stored with advertising service business basic according to developing city for service interface under the line of web terminal
Satisfactory advertising service business is filtered out in the background data base of information；
Step 4：Displacement of bartering is screened, at web displacement interface of bartering according to commodity classification, merchandise news, specification stock, commodity
Picture and displacement media content filter out satisfactory wide from the background data base for being stored with advertising service business's essential information
Accuse service provider.
By using such scheme, a kind of advertising service business screening system of the invention compared with prior art, its technology
Effect is：
Advertiser can carry out matching screening advertising service using advertising service business screening system according to area, landing difficult point
Business.It can filter out can be to advertisement putting in the whole country before, launch neutralize launch after the advertisement that exercises supervision of different times
Service provider；It can wish that the item property of displacement provides the advertising service business of service in screening the whole country according to advertiser；Screening
It can be opened up in the whole country according to channel, Below-the-line and activity program provide the advertising service business serviced.
Brief description of the drawings
Fig. 1 is that the intention of advertising service business screening system of the present invention lands schematic flow sheet；
Fig. 2 is the monitoring screening process schematic diagram of advertising service business screening system of the present invention；
Fig. 3 is to service screening process schematic diagram under the line of advertising service business screening system of the present invention；
Fig. 4 is the replacement process schematic diagram of bartering of advertising service business screening system of the present invention.
Embodiment
To make the object, technical solutions and advantages of the present invention of greater clarity, with reference to instantiation, to the present invention
It is further described.It should be understood that these descriptions are merely illustrative, and it is not intended to limit the scope of the present invention.In addition,
In illustrating below, the description to known features and technology is eliminated, to avoid unnecessarily obscuring idea of the invention.
As shown in Figures 1 to 4,
A kind of advertising service business screening system includes web application ends and background data base；The web application ends are landed including intention
Demand and service module and demand replacement module of bartering under module, monitoring requirements module, line；The background data base is deposited for upload
The master data information of advertising service business is stored up, the master data information of the advertising service business includes intention landing data, monitoring
Service data and replacement data of bartering under data, line；
The intention landing module, which is used to be matched according to intention landing data screening in background data base, meets advertiser demand
Advertising service business；
The monitoring requirements module is used to be filtered out that advertisement putting whole flow process can be entered according to Monitoring Data in background data base
The advertising service business of row monitoring；
Demand and service module is used to be filtered out according to service data under background data base center line to meet advertiser demand under the line
Advertising service business；
The demand replacement module of bartering is used to be filtered out according to replacement data of bartering in background data base to meet advertiser demand
Advertising service business.
The intention landing data include landing area numeric field data, landing demand data, landing content-data, audient crowd's number
According to.
The landing demand data includes landing difficult point data, launches frequency data, release time data, launches periodicity
According to, the industry data.
The Monitoring Data includes data after data in data, advertisement putting before advertisement putting and advertisement putting.
The Monitoring Data includes brand name, ProductName, launches purpose, audience, site polling, investigation mode, prison
Survey content, monitoring plan.
Service data includes channel developing data, Below-the-line data, local media marketing data and house keeper under the line
Service data.
The channel developing data include developing Urban Data.
The replacement data of bartering includes commodity classification data, information of goods information data, specification inventory data, commodity picture number
According to, displacement media data.
A kind of screening technique of advertising service business screening system of the present invention is as follows：
Intention as shown in Figure 1 landing first, web terminal input landing region, landing demand, landing content, audient crowd with from
It is stored with the background data base of advertising service business's essential information and filters out satisfactory advertising service business；
Secondly monitoring screening as shown in Figure 2, web terminal help my observation interface according to advertisement putting before, launch in and after launching
Brand name, ProductName are inputted respectively, launch purpose, audient crowd, site polling, investigation mode, Contents for Monitoring and monitoring plan
Satisfactory advertising service business is filtered out from the background data base for being stored with advertising service business's essential information；
Screening is serviced under line as shown in Figure 3 again, service interface is stored with advertising service according to developing city under the line of web terminal
Satisfactory advertising service business is filtered out in the background data base of business's essential information；
Last displacement screening of bartering as shown in Figure 4, at web displacement interface of bartering according to commodity classification, merchandise news, specification storehouse
Deposit, commodity picture and displacement media content are filtered out from the background data base for being stored with advertising service business's essential information and conformed to
The advertising service business asked.
The foregoing is merely illustrative of the preferred embodiments of the present invention, the protection domain being not intended to limit the invention, it is all
Within the spirit and principles in the present invention, any modification for being made, equivalent substitution, it is all contained within protection scope of the present invention.
Claims (9)
- A kind of 1. advertising service business screening system, it is characterised in that：It includes web application ends and background data base；The web should Include Demand and service module and demand replacement module of bartering under intention landing module, monitoring requirements module, line with end；The backstage Database is used for the master data information for uploading storage advertising service business, and the master data information of the advertising service business includes wound Service data and replacement data of bartering under meaning landing data, Monitoring Data, line；The intention landing module, which is used to be matched according to intention landing data screening in background data base, meets advertiser demand Advertising service business；The monitoring requirements module is used to be filtered out that advertisement putting whole flow process can be entered according to Monitoring Data in background data base The advertising service business of row monitoring；Demand and service module is used to be filtered out according to service data under background data base center line to meet advertiser demand under the line Advertising service business；The demand replacement module of bartering is used to be filtered out according to replacement data of bartering in background data base to meet advertiser demand Advertising service business.
- A kind of 2. advertising service business screening system according to claim 1, it is characterised in that：The intention lands packet Include landing area data, landing demand data, landing content-data, audient's demographic data.
- A kind of 3. advertising service business screening system according to claim 2, it is characterised in that：The landing demand data bag Landing difficult point data are included, frequency data, release time data is launched, launches cycle data, the industry data.
- A kind of 4. advertising service business screening system according to claim 1, it is characterised in that：The Monitoring Data includes wide Accuse before launching in data, advertisement putting data after data and advertisement putting.
- A kind of 5. advertising service business screening system according to claim 4, it is characterised in that：The Monitoring Data includes product Board name, ProductName, launch purpose, audience, site polling, investigation mode, Contents for Monitoring, monitoring plan.
- A kind of 6. advertising service business screening system according to claim 1, it is characterised in that：Service data bag under the line Include channel developing data, Below-the-line data, local media marketing data and housekeeper service data.
- A kind of 7. advertising service business screening system according to claim 6, it is characterised in that：The channel opens up packet Include developing Urban Data.
- A kind of 8. advertising service business screening system according to claim 1, it is characterised in that：The replacement data bag of bartering Include commodity classification data, information of goods information data, specification inventory data, commodity picture data, displacement media data.
- A kind of 9. advertising service business screening technique, it is characterised in that：It comprises the following steps：Step 1：Intention is landed, and landing region, landing demand, landing content, audient crowd are inputted with wide from being stored with web terminal Accuse in the background data base of service provider's essential information and filter out satisfactory advertising service business；Step 2：Monitoring screening, web terminal help my observation interface according to advertisement putting before, launch in and input respectively after launching Brand name, ProductName, purpose, audient crowd, site polling, investigation mode, Contents for Monitoring and monitoring plan are launched from being stored with Satisfactory advertising service business is filtered out in the background data base of advertising service business's essential information；Step 3：Screening is serviced under line, to be stored with advertising service business basic according to developing city for service interface under the line of web terminal Satisfactory advertising service business is filtered out in the background data base of information；Step 4：Displacement of bartering is screened, at web displacement interface of bartering according to commodity classification, merchandise news, specification stock, commodity Picture and displacement media content filter out satisfactory wide from the background data base for being stored with advertising service business's essential information Accuse service provider.
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| CN201611162933.6A CN107871245A (en) | 2016-12-15 | 2016-12-15 | A kind of advertising service business screening system and its screening technique |
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| CN201611162933.6A CN107871245A (en) | 2016-12-15 | 2016-12-15 | A kind of advertising service business screening system and its screening technique |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111260306A (en) * | 2019-12-03 | 2020-06-09 | 佛山欧神诺云商科技有限公司 | Management method, device, medium and system for offline marketing and promotion activities |
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| CN102576447A (en) * | 2009-07-17 | 2012-07-11 | 理念与创新有限责任公司 | Universal multimedia distribution, storage, and playback systems and methods |
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Application publication date: 20180403 |