CN107682717A - Service recommendation method, device, equipment and storage medium - Google Patents

Service recommendation method, device, equipment and storage medium Download PDF

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Publication number
CN107682717A
CN107682717A CN201710757868.XA CN201710757868A CN107682717A CN 107682717 A CN107682717 A CN 107682717A CN 201710757868 A CN201710757868 A CN 201710757868A CN 107682717 A CN107682717 A CN 107682717A
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China
Prior art keywords
service
video
recommendation
user
content
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Granted
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CN201710757868.XA
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Chinese (zh)
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CN107682717B (en
Inventor
罗俊楠
高磊磊
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Beijing Baidu Netcom Science and Technology Co Ltd
Shanghai Xiaodu Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Priority to CN201710757868.XA priority Critical patent/CN107682717B/en
Publication of CN107682717A publication Critical patent/CN107682717A/en
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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
    • H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
    • H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
    • H04N21/2408—Monitoring of the upstream path of the transmission network, e.g. client requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/42203—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS] sound input device, e.g. microphone
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Computing Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention discloses service recommendation method, device, equipment and storage medium, wherein method includes：In video display process, monitor whether to meet service recommendation condition；If meeting service recommendation condition, service recommendation content corresponding to video is obtained；By service recommendation content displaying on video playback interface；When receive user for exposed service content recommendation service execution request when, perform asked service.Using scheme of the present invention, user's operation can be simplified, improve treatment effeciency etc..

Description

Service recommendation method, device, equipment and storage medium
【Technical field】
The present invention relates to Computer Applied Technology, more particularly to service recommendation method, device, equipment and storage medium.
【Background technology】
Video is watched using video playback apparatus such as TVs, is a kind of conventional amusement and recreation means, user regards in viewing While frequency, it will usually some foods of arranging in pairs or groups, such as, South Korean TV soaps collocation beer+fried chicken, football match collocation beer+cray etc..
But it in actual applications, often have selected the South Korean TV soaps to be seen and just find there is no fried chicken in family, sit down and watch the match When just find forget to buy cray, when the team's goal needs liked, which are cheered, to be drunk happily just discovery there is no ice beer on hand.
If user wants the above-mentioned food of purchase, be typically only capable to go out supermarket's purchase nearby, or, stepped on by mobile phone etc. Platform etc. is taken out on the net and is placed an order purchase in land.
In addition, in competitive sports scene, especially in the athletic competition such as football match, often there is the intermission period, During intermission, user is typically only capable to passively watch advertisement.
If user is not desired to watch advertisement, such as the intermission period in football match, want to have a look two teams' last time The race collection of choice specimens of match, then be typically only possible by mobile phone or PC etc., manual search is searched related race collection of choice specimens video, seen See.
Either video is taken out or searched in purchase, is required to user and is operated manually, implementation process is cumbersome.
【The content of the invention】
In view of this, the invention provides service recommendation method, device, equipment and storage medium, user behaviour can be simplified Make, improve treatment effeciency.
Concrete technical scheme is as follows：
A kind of service recommendation method, including：
In video display process, monitor whether to meet service recommendation condition；
If meeting service recommendation condition, service recommendation content corresponding to the video is obtained；
By the service recommendation content displaying on video playback interface；
When receive user for exposed service content recommendation service execution request when, perform asked clothes Business.
According to one preferred embodiment of the present invention, it is described to meet that service recommendation condition includes：
The playing duration of the video reaches scheduled duration；
Or the video has midfeather, and enter the midfeather period；
Or receive the service recommendation request from user.
According to one preferred embodiment of the present invention, the service recommendation request received from user includes：
Receive the service recommendation request for the speech form that user sends；
It is described receive user for exposed service content recommendation service execution request include：
Receive the service execution request for the speech form that user sends for exposed service content recommendation.
According to one preferred embodiment of the present invention, service recommendation content corresponding to the acquisition video includes：
According to the corresponding relation between different video type set in advance and corresponding service recommendation content, institute is determined State service recommendation content corresponding to video.
According to one preferred embodiment of the present invention, the service recommendation content includes one below or whole：
Recommend to take out；
Recommending relevant videos.
According to one preferred embodiment of the present invention, it is described to work as the service that user is directed to exposed service content recommendation that receives When performing request, performing asked service includes：
When receive user for recommended take-away service execution request when, for user place an order purchase ask outside Sell；
When receive user for recommended associated video service execution request when, for the phase asked of user's broadcasting Close video.
According to one preferred embodiment of the present invention, this method further comprises：
If receiving service execution request of the user for the service outside exposed service content recommendation, institute is performed The service of request；
Service recommendation content corresponding to the acquisition video includes：
History service execution request record and all users when the video of the video type is watched with reference to user are seen See that the history service execution request during video of the video type records, and determines corresponding to the video Service recommendation content.
A kind of service recommendation device, including：Acquiring unit, display unit and execution unit；
The acquiring unit, in video display process, monitoring whether to meet service recommendation condition, if meeting service Recommendation condition, then obtain service recommendation content corresponding to the video；
The display unit, for by the service recommendation content displaying at video playback interface；
The execution unit, for working as the service execution request for receiving user for exposed service content recommendation When, perform asked service.
According to one preferred embodiment of the present invention, it is described to meet that service recommendation condition includes：
The playing duration of the video reaches scheduled duration；
Or the video has midfeather, and enter the midfeather period；
Or receive the service recommendation request from user.
According to one preferred embodiment of the present invention, the service recommendation for the speech form that the acquiring unit reception user sends please Ask；
The execution unit receives the service execution for the speech form that user sends for exposed service content recommendation Request.
According to one preferred embodiment of the present invention, the acquiring unit according to different video type set in advance with it is corresponding Corresponding relation between service recommendation content, determine service recommendation content corresponding to the video.
According to one preferred embodiment of the present invention, the service recommendation content includes one below or whole：
Recommend to take out；
Recommending relevant videos.
According to one preferred embodiment of the present invention, the execution unit receives the service execution that user is directed to recommended take-away Request, placed an order by user and buy the take-away asked；
The execution unit receives user and asked for the service execution of recommended associated video, and being played by user please The associated video asked.
According to one preferred embodiment of the present invention, the execution unit is further used for,
If receiving service execution request of the user for the service outside exposed service content recommendation, institute is performed The service of request；
The acquiring unit is further used for,
History service execution request record and all users when the video of the video type is watched with reference to user are seen See that the history service execution request during video of the video type records, and determines corresponding to the video Service recommendation content.
A kind of computer equipment, including memory, processor and be stored on the memory and can be in the processor The computer program of upper operation, method as described above is realized during the computing device described program.
A kind of computer-readable recording medium, computer program is stored thereon with, it is real when described program is executed by processor Existing method as described above.
It can be seen that using scheme of the present invention, can be monitored whether full in video display process based on above-mentioned introduction Sufficient service recommendation condition, once meeting service recommendation condition, then service recommendation content corresponding to video can be obtained, and service is pushed away Content displaying is recommended on video playback interface, subsequently, is held when receiving service of the user for exposed service content recommendation During row request, asked service is can perform, compared to prior art, service recommendation bar can met in scheme of the present invention During part, service recommendation content is automatically shown by user and performs the service that user asks, so as to simplify user's operation, is carried High treatment effeciency.
【Brief description of the drawings】
Fig. 1 is the flow chart of service recommendation method embodiment of the present invention.
Fig. 2 is the composition structural representation of service recommendation device embodiment of the present invention.
Fig. 3 shows the block diagram suitable for being used for the exemplary computer system/server 12 for realizing embodiment of the present invention.
【Embodiment】
In order that technical scheme is clearer, clear, develop simultaneously embodiment referring to the drawings, to institute of the present invention The scheme of stating is further described.
Obviously, described embodiment is part of the embodiment of the present invention, rather than whole embodiments.Based on the present invention In embodiment, all other embodiment that those skilled in the art are obtained under the premise of creative work is not made, all Belong to the scope of protection of the invention.
Fig. 1 is the flow chart of service recommendation method embodiment of the present invention, as shown in figure 1, including realizing in detail below Mode.
In 101, in video display process, monitor whether to meet service recommendation condition.
It in video display process, can in real time monitor whether to meet service recommendation condition, meet that service recommendation condition can be with Refer to：
1) playing duration of video reaches scheduled duration；
2) there is midfeather (such as intermission) in video, and enter the midfeather period；
3) the service recommendation request from user is received.
1) and 2) wherein, it is the mode that system has actively adjusted service recommendation function, 3) it is that user's active has adjusted service to push away Recommend the mode of function.
For example when user watches South Korean TV soaps, viewing duration that can be to user counts, long when viewed (i.e. video is broadcast Put duration) when reaching scheduled duration such as 10 minutes, then it is believed that meeting service recommendation condition.
For another example, when user watches football match, when entering the intermission period, then it is believed that meeting service recommendation Condition.
For another example, when user watches South Korean TV soaps or football match, if receiving the service recommendation request of user, it is believed that Meet service recommendation condition.
How user, which sends service recommendation request, is not restricted.
Such as user can using remote control come send service recommendation request, wherein, on remote control can be set one it is specific Button, when monitoring the button and being pressed, then it is believed that user have issued service recommendation request.
For another example, user by way of voice, can also send the service recommendation request of speech form.
It is preferred that service recommendation request can be sent by way of voice, to simplify the operation of user.
In 102, if meeting service recommendation condition, service recommendation content corresponding to video is obtained.
In 103, by service recommendation content displaying on video playback interface.
In 102-103, when meeting service recommendation condition, service recommendation content corresponding to video can be obtained first, and then Can be by the service recommendation content displaying got on video playback interface.
Wherein, can according to the corresponding relation between different video type set in advance and corresponding service recommendation content, Determine service recommendation content corresponding to the video that is playing.
How obtaining the video type of the video played can be decided according to the actual requirements.For example foot can be obtained in advance The training sample of enough amounts, training sample include different types of video and type annotation results, pass through deep learning Mode, an identification model is trained using these training samples, the characteristics of identification model can be to different types of video etc. enters How row study, so as to efficiently differentiate out different video types, be trained for prior art.
In addition, for different video types, its corresponding service recommendation content can be set respectively, that is, sets difference and regards Corresponding relation between frequency type and corresponding service recommendation content, corresponding service recommendation content may include one below or complete Portion：The take-away of recommendation, the associated video recommended.
The corresponding relation can be illustrated below：
South Korean TV soaps->Beer+fried chicken；
Football match->Beer+cray；
Football match->The top ten of the last round of match of league matches where the race collection of choice specimens of the last match of two teams, two teams scores, The top ten of the last round of match of league matches puts out a fire to save life and property where two teams.
It generally can only include the take-away recommended for the videos such as movie or television play, in service recommendation content, and The acute take-away recommended of different types of movie or television also can be different, for competitive sports in the absence of midfeather etc., Also the take-away of recommendation can be only included in service recommendation content, and for the competitive sports that midfeather be present, service recommendation The take-away of recommendation can be then only included in content, can also only include the associated video of recommendation, can also include simultaneously the take-away recommended with And the associated video recommended.
In addition, how video type is divided to be decided according to the actual requirements, it is not limited to illustrated above.
Similarly, how to set above-mentioned corresponding relation to be also decided according to the actual requirements, be not limited to illustrated above.
So, for the video played, the video type of the video can be identified first with above-mentioned identification model, Afterwards, service recommendation content corresponding to the video type can be obtained, and then by the service recommendation content displaying got in video On broadcast interface.
How service recommendation content displaying not to be restricted on video playback interface, can be decided according to the actual requirements.
For example can be shown in a zonule in the lower right corner at video playback interface, the content of displaying includes pushing away The take-away recommended, the associated video list recommended etc..
In 104, when receive user for exposed service content recommendation service execution request when, execution ask The service asked.
Such as when receive user for recommended take-away service execution request when, then can be that user place an order purchase The take-away asked.
When receive user for recommended associated video service execution request when, then can play user and asked Associated video.
When playing associated video, " picture-in-picture (PiP, Picture-in-Picture) " technology can be used, such as in video Associated video is played in one zonule in the lower right corner of broadcast interface.
The mode that picture-in-picture techniques are superimposed using small one and large one two video pictures, while two vision signals are presented, i.e., While the full frame broadcast of a video, another video is broadcasted simultaneously on the small area region of picture.
How user, which sends service execution request, is not restricted equally.
For example user can send service execution request using remote control, user can pass through pressing in remote controller Button chooses the take-away to be bought or the associated video to be watched, and sends confirmation instruction.
For another example, user by way of voice, can also send the service execution request of speech form, and voice content can For " my main points portion beer+fried chicken " or " I will watch the race collection of choice specimens of the last match of two teams " etc..
It is preferred that service execution request can be sent by way of voice, to simplify the operation of user.
In addition, user except can be directed to exposed service content recommendation send service execution request in addition to, can also pin Service execution request is sent to the service outside exposed service content recommendation, correspondingly, performs the service that user is asked.
So, the service recommendation content of the video is if desired subsequently obtained when user watches a certain video, can be further History service execution request record and all users when the video of the video type is watched with reference to user watch the video class At least one of history service execution request record during the video of type, determines service recommendation content corresponding to the video.
For example user, when watching a certain South Korean TV soaps, the take-away recommended is " beer+fried chicken ", and user wants to eat " rice krispies Flower ", then service execution request " helping me to select a puffed rice " can be then sent by way of voice, and then can be placed an order for user The asked take-away of purchase.
For another example, user when watching a certain South Korean TV soaps, it is necessary to user recommend take out, then then can be according to user conventional History service execution request record during South Korean TV soaps is watched, recommends the take-away that it most often buys to user, or, according to all users History service execution request record, the take-away most welcome when recommending to see South Korean TV soaps to user by everybody etc. during viewing South Korean TV soaps in the past, It is of course also possible to " beer+fried chicken " is together recommended into user, furthermore it is also possible to be updated according to the take-away most welcome by everybody Foregoing corresponding relation.
By the above-mentioned means, the personalized recommendation for different user can be realized, and user can be helped to find that oneself may It is interested but have not found content.
Scheme of the present invention is further described below by way of specific example.
Example one
User, when playing duration reaches 10 minutes, is shown as using by television-viewing South Korean TV soaps on video playback interface The take-away that family is recommended, such as " beer+fried chicken "；
If user want point this take-away, then user can against TV say " my main points portion beer+fried chicken " or " helping me to put this take-away " etc.；
Afterwards, placed an order and bought " beer+fried chicken " asked by user.
Example two
User passes through television-viewing South Korean TV soaps, if it is desired to which point is a to be taken out, then can be said against TV and " be helped my some portions Take out "；
Correspondingly, the take-away recommended " beer+fried chicken " is illustrated on video playback interface；
If user wants point, this is taken out, then " helping me to put this take-away " can be said against TV, is afterwards Can be placed an order " beer+fried chicken " that purchase is asked by user；
If user is not intended to this take-away, other demands can be said against TV, such as " helping me to select a puffed rice ", it Can be placed an order " puffed rice " that purchase is asked by user afterwards.
Example three
User, when entering the intermission period, is shown as by television-viewing football match on video playback interface The take-away and associated video that user recommends, it is assumed that the take-away of recommendation is " beer+cray ", and the associated video of recommendation is " two The race collection of choice specimens of the last match of team ", " top ten of the last round of match of league matches scores where two teams " and " where two teams in league matches The top ten of one wheel match puts out a fire to save life and property "；
If user wants viewing " the race collection of choice specimens of the last match of two teams " this associated video, then can be against TV Say " I will see the race collection of choice specimens of the last match of two teams "；
Afterwards, you can using the technology of " picture-in-picture ", " the last match of two teams is played for user on video playback interface The race collection of choice specimens " this associated video, if it is desired, user also further can send amplification instruction by voice, so as to will " two This associated video of the race collection of choice specimens of the last match of team " is amplified to full frame watched.
Example four
User, when entering the intermission period, can be said against TV and " be played to me by television-viewing football match Some associated videos "；
Correspondingly, the associated video of user's recommendation can be shown as on video playback interface, such as includes " two teams' last time ratio The race collection of choice specimens of match ", " top ten of the last round of match of league matches scores where two teams " and " the last round of match of league matches where two teams Top ten puts out a fire to save life and property "；
User further can say " I will see the race collection of choice specimens of the last match of two teams " against TV；
Afterwards, you can using the technology of " picture-in-picture ", " the last match of two teams is played for user on video playback interface The race collection of choice specimens " this associated video, if it is desired, user also further can send amplification instruction by voice, so as to will " two This associated video of the race collection of choice specimens of the last match of team " is amplified to full frame watched.
In above-mentioned each example, how to complete to place an order to buy is not restricted, for example further user can be allowed to determine quantity purchase Deng.
In addition, after the voice from user is received, can by technologies such as existing speech recognition and semantic understandings, The demand of user is known exactly.
In a word, using scheme described in above method embodiment, it can monitor whether that satisfaction service pushes away in video display process Condition is recommended, once meeting service recommendation condition, then can obtain service recommendation content corresponding to video, and by service recommendation content exhibition Show on video playback interface, subsequently, when receive user for exposed service content recommendation service execution request when, Executable asked service, compared to prior art, can meet service recommendation bar in scheme described in above method embodiment During part, service recommendation content is automatically shown by user and performs the service that user asks, so as to simplify user's operation, is carried High treatment effeciency.
Above is the introduction on embodiment of the method, below by way of device embodiment, enters to advance to scheme of the present invention One step explanation.
Fig. 2 is the composition structural representation of service recommendation device embodiment of the present invention, as shown in Fig. 2 including：Obtain Unit 201, display unit 202 and execution unit 203.
Acquiring unit 201, in video display process, monitoring whether to meet service recommendation condition, if meeting service Recommendation condition, then obtain service recommendation content corresponding to video.
Display unit 202, for by service recommendation content displaying at video playback interface.
Execution unit 203, for when receive user for exposed service content recommendation service execution request when, Perform asked service.
In video display process, acquiring unit 201 can monitor whether to meet service recommendation condition in real time, and satisfaction service pushes away The condition of recommending can refer to：
1) playing duration of video reaches scheduled duration；
2) there is midfeather (such as intermission) in video, and enter the midfeather period；
3) the service recommendation request from user is received.
1) and 2) wherein, it is the mode that system has actively adjusted service recommendation function, 3) it is that user's active has adjusted service to push away Recommend the mode of function.
For example when user watches South Korean TV soaps, viewing duration that can be to user counts, long when viewed (i.e. video is broadcast Put duration) when reaching scheduled duration such as 10 minutes, then it is believed that meeting service recommendation condition.
For another example, when user watches football match, when entering the intermission period, then it is believed that meeting service recommendation Condition.
For another example, when user watches South Korean TV soaps or football match, if receiving the service recommendation request of user, it is believed that Meet service recommendation condition.
How user, which sends service recommendation request, is not restricted.
Such as user can using remote control come send service recommendation request, wherein, on remote control can be set one it is specific Button, when monitoring the button and being pressed, then it is believed that user have issued service recommendation request.
For another example, user by way of voice, can also send the service recommendation request of speech form.
It is preferred that service recommendation request can be sent by way of voice, to simplify the operation of user.
If meeting service recommendation condition, acquiring unit 201 can further obtain the corresponding service of the video played and push away Content is recommended, such as, can be according to the corresponding relation between different video type set in advance and corresponding service recommendation content, really Make service recommendation content corresponding to the video played.
How obtaining the video type of the video played can be decided according to the actual requirements.For example foot can be obtained in advance The training sample of enough amounts, training sample include different types of video and type annotation results, pass through deep learning Mode, an identification model is trained using these training samples, the characteristics of identification model can be to different types of video etc. enters How row study, so as to efficiently differentiate out different video types, be trained for prior art.
In addition, for different video types, its corresponding service recommendation content can be set respectively, that is, sets difference and regards Corresponding relation between frequency type and corresponding service recommendation content, corresponding service recommendation content may include one below or complete Portion：The take-away of recommendation, the associated video recommended.
It generally can only include the take-away recommended for the videos such as movie or television play, in service recommendation content, and The acute take-away recommended of different types of movie or television also can be different, for competitive sports in the absence of midfeather etc., Also the take-away of recommendation can be only included in service recommendation content, and for the competitive sports that midfeather be present, service recommendation The take-away of recommendation can be then only included in content, can also only include the associated video of recommendation, can also include simultaneously the take-away recommended with And the associated video recommended.
So, the video can be identified first with above-mentioned identification model for the video played, acquiring unit 201 Video type, afterwards, acquiring unit 201 can obtain service recommendation content corresponding to the video type, and then can be single by displaying Member 202 is by the service recommendation content displaying got on video playback interface.
How service recommendation content displaying is not restricted by display unit 202 on video playback interface, can be according to reality Depending on needing.
For example can be shown in a zonule in the lower right corner at video playback interface, the content of displaying may include The take-away of recommendation, the associated video list recommended etc..
Subsequently, can be user if execution unit 203 receives user and asked for the service execution of recommended take-away Place an order the asked take-away of purchase, can be to use if the service execution for receiving user for recommended associated video is asked Family plays asked associated video.
How user, which sends service execution request, is not restricted equally.
For example user can send service execution request using remote control, user can pass through pressing in remote controller Button chooses the take-away to be bought or the associated video to be watched, and sends confirmation instruction.
For another example, user by way of voice, can also send the service execution request of speech form.
In addition, user except can be directed to exposed service content recommendation send service execution request in addition to, can also pin Service execution request is sent to the service outside exposed service content recommendation, correspondingly, performs the service that user is asked.
That is, execution unit 203 can be further used for, if receiving user is directed to exposed service content recommendation Outside service service execution request, then perform asked service.
So, subsequently when user watches a certain video, the service recommendation content of the video, acquiring unit are if desired obtained 201 history service execution request records when can watch the video of the video type further combined with user and all users see See that the history service execution request during video of the video type records, and determines to service corresponding to the video Content recommendation.
By the above-mentioned means, the personalized recommendation for different user can be realized, and user can be helped to find that oneself may It is interested but have not found content.
The specific workflow of Fig. 2 shown device embodiments refer to the related description in preceding method embodiment, no longer Repeat.
In a word, using scheme described in said apparatus embodiment, it can monitor whether that satisfaction service pushes away in video display process Condition is recommended, once meeting service recommendation condition, then can obtain service recommendation content corresponding to video, and by service recommendation content exhibition Show on video playback interface, subsequently, when receive user for exposed service content recommendation service execution request when, Executable asked service, compared to prior art, can meet service recommendation bar in scheme described in said apparatus embodiment During part, service recommendation content is automatically shown by user and performs the service that user asks, so as to simplify user's operation, is carried High treatment effeciency.
Fig. 3 shows the block diagram suitable for being used for the exemplary computer system/server 12 for realizing embodiment of the present invention. The computer system/server 12 that Fig. 3 is shown is only an example, should not be to the function and use range of the embodiment of the present invention Bring any restrictions.
As shown in figure 3, computer system/server 12 is showed in the form of universal computing device.Computer system/service The component of device 12 can include but is not limited to：One or more processor (processing unit) 16, memory 28, connect not homology The bus 18 of system component (including memory 28 and processor 16).
Bus 18 represents the one or more in a few class bus structures, including memory bus or Memory Controller, Peripheral bus, graphics acceleration port, processor or the local bus using any bus structures in a variety of bus structures.Lift For example, these architectures include but is not limited to industry standard architecture (ISA) bus, MCA (MAC) Bus, enhanced isa bus, VESA's (VESA) local bus and periphery component interconnection (PCI) bus.
Computer system/server 12 typically comprises various computing systems computer-readable recording medium.These media can be appointed What usable medium that can be accessed by computer system/server 12, including volatibility and non-volatile media, it is moveable and Immovable medium.
Memory 28 can include the computer system readable media of form of volatile memory, such as random access memory Device (RAM) 30 and/or cache memory 32.Computer system/server 12 may further include it is other it is removable/no Movably, volatile/non-volatile computer system storage medium.Only as an example, storage system 34 can be used for reading and writing Immovable, non-volatile magnetic media (Fig. 3 is not shown, is commonly referred to as " hard disk drive ").Although not shown in Fig. 3, can To provide the disc driver being used for may move non-volatile magnetic disk (such as " floppy disk ") read-write, and to removable non-volatile Property CD (such as CD-ROM, DVD-ROM or other optical mediums) read-write CD drive.In these cases, it is each to drive Dynamic device can be connected by one or more data media interfaces with bus 18.Memory 28 can include at least one program Product, the program product have one group of (for example, at least one) program module, and these program modules are configured to perform the present invention The function of each embodiment.
Program/utility 40 with one group of (at least one) program module 42, such as memory 28 can be stored in In, such program module 42 includes --- but being not limited to --- operating system, one or more application program, other programs Module and routine data, the realization of network environment may be included in each or certain combination in these examples.Program mould Block 42 generally performs function and/or method in embodiment described in the invention.
Computer system/server 12 can also be (such as keyboard, sensing equipment, aobvious with one or more external equipments 14 Show device 24 etc.) communication, it can also enable a user to lead to the equipment that the computer system/server 12 interacts with one or more Letter, and/or any set with make it that the computer system/server 12 communicated with one or more of the other computing device Standby (such as network interface card, modem etc.) communicates.This communication can be carried out by input/output (I/O) interface 22.And And computer system/server 12 can also pass through network adapter 20 and one or more network (such as LAN (LAN), wide area network (WAN) and/or public network, such as internet) communication.As shown in figure 3, network adapter 20 passes through bus 18 communicate with other modules of computer system/server 12.It should be understood that although not shown in the drawings, computer can be combined Systems/servers 12 use other hardware and/or software module, include but is not limited to：Microcode, device driver, at redundancy Manage unit, external disk drive array, RAID system, tape drive and data backup storage system etc..
Processor 16 is stored in the program in memory 28 by operation, so as to perform at various function application and data Reason, such as realize the method in embodiment illustrated in fig. 1, i.e., in video display process, monitor whether to meet service recommendation condition, If meeting service recommendation condition, service recommendation content corresponding to video is obtained, by service recommendation content displaying in video playback On interface, when receive user for exposed service content recommendation service execution request when, perform asked service.
Specific implementation refer to the related description in foregoing embodiments, repeat no more.
The present invention discloses a kind of computer-readable recording medium, computer program is stored thereon with, the program quilt The method in embodiment as shown in Figure 1 will be realized during computing device.
Any combination of one or more computer-readable media can be used.Computer-readable medium can be calculated Machine readable signal medium or computer-readable recording medium.Computer-readable recording medium for example can be --- but it is unlimited In system, device or the device of --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor, or it is any more than combination.Calculate The more specifically example (non exhaustive list) of machine readable storage medium storing program for executing includes：Electrical connection with one or more wires, just Take formula computer disk, hard disk, random access memory (RAM), read-only storage (ROM), erasable type and may be programmed read-only storage Device (EPROM or flash memory), optical fiber, portable compact disc read-only storage (CD-ROM), light storage device, magnetic memory device, Or above-mentioned any appropriate combination.In this document, computer-readable recording medium can any include or store journey The tangible medium of sequence, the program can be commanded the either device use or in connection of execution system, device.
Computer-readable signal media can include in a base band or as carrier wave a part propagation data-signal, Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including --- but It is not limited to --- electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be Any computer-readable medium beyond computer-readable recording medium, the computer-readable medium can send, propagate or Transmit for by instruction execution system, device either device use or program in connection.
The program code included on computer-readable medium can be transmitted with any appropriate medium, including --- but it is unlimited In --- wireless, electric wire, optical cable, RF etc., or above-mentioned any appropriate combination.
It can be write with one or more programming languages or its combination for performing the computer that operates of the present invention Program code, described program design language include object oriented program language-such as Java, Smalltalk, C++, Also include conventional procedural programming language-such as " C " language or similar programming language.Program code can be with Fully perform, partly perform on the user computer on the user computer, the software kit independent as one performs, portion Divide and partly perform or performed completely on remote computer or server on the remote computer on the user computer. Be related in the situation of remote computer, remote computer can pass through the network of any kind --- including LAN (LAN) or Wide area network (WAN)-be connected to subscriber computer, or, it may be connected to outer computer (such as carried using Internet service Pass through Internet connection for business).
In several embodiments provided by the present invention, it should be understood that disclosed apparatus and method etc., can pass through Other modes are realized.For example, device embodiment described above is only schematical, for example, the division of the unit, Only a kind of division of logic function, can there is other dividing mode when actually realizing.
The unit illustrated as separating component can be or may not be physically separate, show as unit The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple On NE.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs 's.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, can also That unit is individually physically present, can also two or more units it is integrated in a unit.Above-mentioned integrated list Member can both be realized in the form of hardware, can also be realized in the form of hardware adds SFU software functional unit.
The above-mentioned integrated unit realized in the form of SFU software functional unit, can be stored in one and computer-readable deposit In storage media.Above-mentioned SFU software functional unit is stored in a storage medium, including some instructions are causing a computer It is each that equipment (can be personal computer, server, or network equipment etc.) or processor (processor) perform the present invention The part steps of embodiment methods described.And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. it is various Can be with the medium of store program codes.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all essences in the present invention God any modification, equivalent substitution and improvements done etc., should be included within the scope of protection of the invention with principle.

Claims (16)

  1. A kind of 1. service recommendation method, it is characterised in that including：
    In video display process, monitor whether to meet service recommendation condition；
    If meeting service recommendation condition, service recommendation content corresponding to the video is obtained；
    By the service recommendation content displaying on video playback interface；
    When receive user for exposed service content recommendation service execution request when, perform asked service.
  2. 2. according to the method for claim 1, it is characterised in that
    It is described to meet that service recommendation condition includes：
    The playing duration of the video reaches scheduled duration；
    Or the video has midfeather, and enter the midfeather period；
    Or receive the service recommendation request from user.
  3. 3. according to the method for claim 2, it is characterised in that
    The service recommendation request received from user includes：
    Receive the service recommendation request for the speech form that user sends；
    It is described receive user for exposed service content recommendation service execution request include：
    Receive the service execution request for the speech form that user sends for exposed service content recommendation.
  4. 4. according to the method for claim 1, it is characterised in that
    Service recommendation content corresponding to the acquisition video includes：
    According to the corresponding relation between different video type set in advance and corresponding service recommendation content, described regard is determined Service recommendation content corresponding to frequency.
  5. 5. according to the method for claim 4, it is characterised in that
    The service recommendation content includes one below or whole：
    The take-away of recommendation；
    The associated video of recommendation.
  6. 6. according to the method for claim 5, it is characterised in that
    It is described when receive user for exposed service content recommendation service execution request when, perform asked service Including：
    When receive user for recommended take-away service execution request when, placed an order for user and buy the take-away asked；
    When receive user for recommended associated video service execution request when, regarded for the correlation asked of user's broadcasting Frequently.
  7. 7. according to the method for claim 6, it is characterised in that
    This method further comprises：
    If receiving service execution request of the user for the service outside exposed service content recommendation, execution is asked Service；
    Service recommendation content corresponding to the acquisition video includes：
    History service execution request record and all users when the video of the video type is watched with reference to user watch institute History service execution when stating the video of video type asks at least one of record, determines to service corresponding to the video Content recommendation.
  8. A kind of 8. service recommendation device, it is characterised in that including：Acquiring unit, display unit and execution unit；
    The acquiring unit, in video display process, monitoring whether to meet service recommendation condition, if meeting service recommendation Condition, then obtain service recommendation content corresponding to the video；
    The display unit, for by the service recommendation content displaying at video playback interface；
    The execution unit, for when receive user for exposed service content recommendation service execution request when, hold The asked service of row.
  9. 9. device according to claim 8, it is characterised in that
    It is described to meet that service recommendation condition includes：
    The playing duration of the video reaches scheduled duration；
    Or the video has midfeather, and enter the midfeather period；
    Or receive the service recommendation request from user.
  10. 10. device according to claim 9, it is characterised in that
    The acquiring unit receives the service recommendation request for the speech form that user sends；
    The execution unit receives the service execution request for the speech form that user sends for exposed service content recommendation.
  11. 11. device according to claim 8, it is characterised in that
    The acquiring unit according to the corresponding relation between different video type set in advance and corresponding service recommendation content, Determine service recommendation content corresponding to the video.
  12. 12. device according to claim 11, it is characterised in that
    The service recommendation content includes one below or whole：
    The take-away of recommendation；
    The associated video of recommendation.
  13. 13. device according to claim 12, it is characterised in that
    The execution unit receives user and asked for the service execution of recommended take-away, places an order what purchase was asked by user Take out；
    The execution unit receives user and asked for the service execution of recommended associated video, plays what is asked by user Associated video.
  14. 14. device according to claim 13, it is characterised in that
    The execution unit is further used for,
    If receiving service execution request of the user for the service outside exposed service content recommendation, execution is asked Service；
    The acquiring unit is further used for,
    History service execution request record and all users when the video of the video type is watched with reference to user watch institute History service execution when stating the video of video type asks at least one of record, determines to service corresponding to the video Content recommendation.
  15. 15. a kind of computer equipment, including memory, processor and it is stored on the memory and can be on the processor The computer program of operation, it is characterised in that realized during the computing device described program as any in claim 1~7 Method described in.
  16. 16. a kind of computer-readable recording medium, is stored thereon with computer program, it is characterised in that described program is processed Such as method according to any one of claims 1 to 7 is realized when device performs.
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