CN107679923A - A kind of advertisement operation settlement system and method based on block chain technology - Google Patents
A kind of advertisement operation settlement system and method based on block chain technology Download PDFInfo
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- CN107679923A CN107679923A CN201711000463.8A CN201711000463A CN107679923A CN 107679923 A CN107679923 A CN 107679923A CN 201711000463 A CN201711000463 A CN 201711000463A CN 107679923 A CN107679923 A CN 107679923A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/38—Payment protocols; Details thereof
- G06Q20/389—Keeping log of transactions for guaranteeing non-repudiation of a transaction
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0209—Incentive being awarded or redeemed in connection with the playing of a video game
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0274—Split fees
Abstract
The invention discloses a kind of advertisement operation settlement system and method based on block chain technology.System includes advertisement publication module, account management module, user's request module and intelligent contract execution module.Method concretely comprises the following steps：(1) advertisement intelligent contract system issuing advertisement information of the advertiser to block chain；(2) advertiser is transferred to a number of token to account executive；(3) when user watches advertisement, first carry out authentication and register, the user collected is noticed that force parameter is sent to advertisement intelligent contract system trigger and is divided into request by terminal；(4) advertisement intelligent contract system provides reward token from the account executive of advertiser to participant according to tactful automatic execution income-share contract is divided into.The present invention combines block chain decentralization technology, eliminates the agent role in advertising media's ecology, has rebalanced each participant, is divided into strategy execution value circulation according to each side's approval.Whole process is succinct, efficient, it is not necessary to artificial to participate in.
Description
Technical field
The present invention relates to a kind of advertisement of decentralization based on block chain technology to run settlement system and its method, especially
It is related to and realizes that advertiser, user, the screen owner, place supplier push away in advertisement in the form of digital token by using intelligent contract
Point-to-point value delivery during wide.
Background technology
Nowadays, either conventional ads or Internet advertising, all controlled by ad-agency and launch channel.Wrap among these
The problem of having contained three aspects：1) recipient of the user as ad content, notice and purchasing power is contribute to, is not received but
Corresponding value return；2) ad-agency has monopolized high-quality channel, collects intermediate expenditure, and gray input and return are difficult to
Balance；3) statistics of ad-agency does not ensure that genuine and believable, and advertiser is difficult to carry further combined with user data
Rise operational effect.
Block chain technology is to be identified, record and propagated the point to point network of information using distributed data base, also referred to as
It is worth internet.Information on block chain has checking immediately, the natural characteristic that can be traced but be difficult to tamper with and can not shield,
So as to create a set of privacy, shareable value system efficiently, safe.
Intelligent contract function is further independent by content related to business logic in block chain network, open interface
User to block chain defines corresponding service logic, is convenient for people to develop decentralization application program in all trades and professions.It is logical
Intelligent contract is crossed, the interference of human factor is completely eliminated in a manner of performing code, is realized at the automation of service procedure
Reason, it technically ensure that can be achieved for neutralisation framework.
The content of the invention
The purpose of the present invention is to combine block chain technology, there is provided a kind of advertisement operation settlement system of decentralization, is eliminated
Agent role in advertising media's ecology.Another object of the present invention is to provide the advertisement operation clearing side of the system
Method.
To achieve these goals, the technical scheme that system of the invention uses is as follows：
A kind of advertisement operation settlement system based on block chain technology, including：Advertisement publication module, for advertiser to area
The intelligent contract issuing advertisement information of block chain；Account management module, for advertiser's managed fund；User's request module, is used for
By the user collected pay attention to force parameter be sent to block chain intelligent contract triggering be divided into request；Intelligent contract execution module,
According to notice token in intelligent contract and it is divided into tactful definition, income-share contract is performed automatically, from the account of advertiser to ginseng
Reward token is provided with person.
Further, the system, which also includes being divided into strategy, comes into force module, for closing and activation is divided into strategy.
Further, the system also includes intelligent contract update module, is divided into strategy for termination, renewal is divided into strategy
Parameter and recovery be divided into strategy.
A kind of advertisement operation settlement method based on block chain technology of the present invention, comprises the following steps：
Step 1, advertisement intelligent contract system issuing advertisement information of the advertiser to block chain；
Step 2, advertiser is transferred to a number of token to account executive, ensures that advertisement consumption and settlement process can be just
Often perform；
Step 3, when user watches advertisement, first carry out authentication and register, terminal joins the user's notice collected
The advertisement intelligent contract system trigger that number is sent to block chain is divided into request；
Step 4, the advertisement intelligent contract system of block chain is according to tactful automatic execution income-share contract is divided into, from advertiser's
Account executive provides reward token to participant.
Further, the advertisement intelligent contract system kind is provided with notice token and is divided into the definition of strategy, pays attention to
The definition of power token includes the title of token, the total amount of token and token scale.
In the step 1, advertiser, which also sets up, is divided into the switch that strategy comes into force, if switch is closed, then it represents that participant
Reward token can not be obtained；When switch is opened, being divided into strategy can just be activated.
Further, the time window that advertisement comes into force is provided with the advertisement intelligent contract system, is come into force in advertisement
In time window, being divided into strategy can just be activated.
Further, the number of advertisement broadcasting is provided with the advertisement intelligent contract system, before each advertisement plays, extensively
Accusing intelligent contract system can check whether advertisement residue broadcasting time is more than zero automatically, if it is greater than zero, being then divided into tactful just meeting
It is activated.
Further, white list is provided with the advertisement intelligent contract system, when participant is in white list, is divided into plan
Slightly it can just be activated.
Further, methods described also includes the step of renewal advertisement parameters, and detailed process is as follows：When need update advertisement
During parameter, advertiser stops advertisement and is divided into strategy, calls advertisement intelligent contract system, and the advertisement parameters being divided into strategy are carried out
Renewal；After confirming that advertisement parameters modification comes into force, advertiser recovers to be divided into strategy；After the completion of operation, it is divided into strategy and is set according to new
Parameter is put to continue to run with.
With reference to block chain decentralization technology, advertisement of the invention operation settlement system and method, advertising media is eliminated
Agent role in ecology, each participant is rebalanced, be divided into strategy execution value circulation according to each side's approval.Compare
Prior art, there is advantages below：
(1) whole process is succinct, efficient, it is not necessary to artificial to participate in；
(2) the agent role in existing advertisement operation mode is eliminated, greatly reduces unnecessary expenditures；
(3) value circulation is open and clear, and transaction data forever records, and can not distort.If advertiser's manufacture malice is false
Advertisement, once record, will be used as evidence it is documented；
(4) user possesses the autonomy for watching high quality advertisement, can be with shielding rubbish advertisement；Meanwhile user can be noted
Power of anticipating return, improves status of the user in advertisement value chain；
(5) businessman can combine Scene realization association and launch, and bring more rich displaying consumption experience；
(6) block chain technology is utilized, there is provided the true transparent data that can verify that, help advertiser to collect data, strengthen fortune
Battalion's ability.
Therefore, system and method for the invention is by from the running order of technical elements greatly specification advertising sector.
Brief description of the drawings
Fig. 1 is the schematic flow sheet of advertiser's releasing advertisements in the embodiment of the present invention；
Fig. 2 is the schematic flow sheet that advertiser updates advertisement parameters in the embodiment of the present invention；
Fig. 3 is the schematic flow sheet that user operates in the embodiment of the present invention.
Embodiment
The exemplary embodiment of the present invention is described in more detail below with reference to accompanying drawings.Although the present invention is shown in accompanying drawing
Exemplary embodiment, it being understood, however, that the present invention is may be realized in various forms, without should be by embodiments set forth here
Limited.Conversely, there is provided these embodiments be in order to the more thorough explanation present invention, and can be complete by the scope of the present invention
Whole is communicated to those skilled in the art.
The present embodiment provides a kind of advertisement operation settlement system based on block chain technology, including：Advertisement publication module, use
Intelligent contract issuing advertisement information in from advertiser to block chain；Account management module, for advertiser's managed fund；User please
Modulus block, for by the user collected pay attention to force parameter be sent to block chain intelligent contract triggering be divided into request；Intelligence is closed
About execution module, according to notice token in intelligent contract and it is divided into tactful definition, income-share contract is performed automatically, from advertiser
Account to participant provide reward token；It is divided into strategy to come into force module, for closing and activation is divided into strategy；Intelligent contract is more
New module, it is divided into strategy for termination, renewal is divided into the parameter of strategy and recovery is divided into strategy.
The present embodiment also provides a kind of advertisement operation settlement method based on block chain technology, comprises the following steps：
Step 1, advertiser is to the advertisement intelligent contract system issuing advertisement information of block chain, and the information content is including in advertisement
Hold (form can be word, picture, audio frequency and video or application program), notice unit price and be divided into ratio.
Step 2, advertiser is transferred to a number of token to account executive, ensures that advertisement consumption and settlement process can be just
Often perform.
Step 3, user watches advertisement by businessman's media screen or personal device, is swept during watching by Quick Response Code
Retouch, face recognition, gesture (mouse) tracking etc. mode complete authentication and register, terminal by the user's notice collected ginseng
Number (user profile, temporal information, advertising message, screen message, place information etc.) is sent to advertisement intelligent contract system trigger
It is divided into request.
Step 4, advertisement intelligent contract system performs income-share contract automatically, from advertiser's account executive to user account, shields
Owner's account (optional) and (optional) provide of place owner's account reward token.
User's notice measurement is relevant with the duration and mutual-action behavior of user's viewing ad content, does not discuss here specific
User's notice measurement model, only user's notice is marked to be worth using only v, and after ad content is received by user, advertisement
It is main to need the token number Tu for paying user to be multiplied by notice value v for notice unit price p.
The title of token, the total amount and token scale of token are defined by intelligent contract.Notice token
System also needs to support the account management of user, inquiry into balance, fund transfer and third party's fund authorization function.This is a set of makes
With the token-operated agreement of general-purpose interface, rapid abutting joint can be realized with third-party platform.
The present embodiment passes through configurable generation by defining a kind of notice token by the value token of notice
Coin is divided into strategy and realizes that the value between multi-party flows.By block chain intelligence contract system, all participation nodes can
Checking and record advertisement trading activity, ensure the open and clear, genuine and believable of transaction data.
Fig. 1 is the flow of advertiser's releasing advertisements in the present embodiment, is comprised the following steps that：
Step S101, advertiser issue first advertising message, including (form can for ad content to advertisement intelligent contract system
To be word, picture, audio frequency and video or application program), notice unit price and be divided into ratio.Notice unit price p and user's notice
Value v product needs to watch the token amount Tu=pv of advertisement payment to unique user for advertiser.It is divided into ratio bag
Containing multiple participants in addition to the user, such as：Shield the owner and place supplier.Assuming that the ratio that is divided into of the screen owner is m,
The token reward that then the screen owner receives is Ts=mpv；Assuming that the ratio that is divided into of place supplier is n, then shields the owner and receive
Token reward be Th=npv.Here m, n can be dynamic parameters, that is to say, that can be with the screen owner of different stage
Supplier is configured with place.If it is essential information to define ad content, notice unit price and be divided into ratio, advertiser
Other control information can be provided so that flow is more perfect.
Advertiser can also set advertisement to be divided into the switch that strategy comes into force, if switch is closed, then it represents that user watches extensively
The reward of notice token can not be obtained during announcement, other participants can not be also divided into.When switch is opened, the reward of notice token
It can just be activated.
Advertiser can set time window that advertisement comes into force (initial time and when terminating in advertisement intelligent contract system
Between), within the advertisement entry-into-force time and advertisement comes into force in the case of switching opening, and advertisement, which is divided into strategy, can just be activated.
Before advertiser can set the number that advertisement plays, each advertisement to play in advertisement intelligent contract system, contract
It can check whether advertisement residue broadcasting time is more than zero automatically.Under conditions of advertisement residue broadcasting time is more than zero, advertisement point
It can be just activated into strategy.
Advertiser can set the white list of the screen owner and place supplier in advertisement intelligent contract system, and limitation is extensively
Accuse the scope that strategy comes into force.Only when the screen owner or place supplier are in white list, the advertisement in the place is divided into strategy
It can just be activated.
In addition, because in the case where advertisement is divided into strategy activation, user often watches an advertisement, all can be from advertiser
Token is deducted in account executive, so needing to ensure that the remaining sum in the account executive of advertiser is enough.
Step S102, advertiser are filled with enough numbers after advertisement intelligent contract system releasing advertisements to account executive
Token, ensure that advertisement is divided into strategy and can correctly performed.
Step S103, after advertisement is divided into tactful permanent failure (advertiser voluntarily closes or time window terminates), advertiser
Remaining token can be extracted from account executive.
Fig. 2 is the flow that advertiser is updated to advertisement parameters in the present embodiment, is comprised the following steps that：
Step S201, to prevent advertiser's advertisement in advertisement parameters renewal process is divided into the operation result of strategy from differing
Cause, advertiser initiates termination advertisement and is divided into strategy.
Step S202, advertiser call intelligent contract operation, the basic parameter and additional parameter being divided into advertisement in strategy
It is updated.Such as：Modification is divided into ratio, extends reproduction time, increases broadcasting time, modification white list etc..
Step S203, after advertiser confirms that parameter modification comes into force, advertiser initiates recovery advertisement and is divided into strategy.Operation is completed
Afterwards, advertisement is divided into strategy and run according to new arrange parameter.
Fig. 3 be the present embodiment in user watch advertisement, and by system authentication, registering after, system provide notice token
The flow of reward.
Step S301, user watch advertisement by businessman's media screen or personal device, pass through two dimension during watching
The modes such as code scanning, face recognition, gesture (mouse) tracking are completed authentication and registered, and are calculated with reference to notice measurement model
Notice is worth v.User authentication and after registering, terminal can trigger advertisement from trend block chain and be automatically separated into request, request message
Middle carrying：Notice value v, advertisement ID, device id (being applied to businessman's media screen), place supplier ID (are applied to businessman
Media screen).
Step S302, the advertisement intelligent contract system of block chain receive user be divided into request after, looked for by advertisement ID
It is divided into strategy to corresponding, the parameter received input measurement model is calculated into user's notice value v, and be responsible for from advertisement
Reason account to user account transfer accounts notice token reward Tu=pv.
Step S303, advertisement intelligent contract system is according to ratio is divided into, from advertiser's account executive to screen owner's account
Transfer accounts token reward Ts=mpv.
Step S304, advertisement intelligent contract system is according to ratio is divided into, from advertiser's account executive to place supplier's account
Family account transfer token reward Th=npv.
By above step, realized value is handed in the form of token between advertiser, user, the screen owner, place supplier
Change.User contributes notice, shields the owner and place supplier contributes resource, advertiser is the notice of user and third party's money
Source payment token reward.Transaction defined in intelligent contract is divided into strategy, performs and is participated in by multi-party node, to ensure the true of transaction
It is real credible.
Claims (10)
- A kind of 1. advertisement operation settlement system based on block chain technology, it is characterised in that including：Advertisement publication module, the intelligent contract issuing advertisement information for advertiser to block chain；Account management module, for advertiser's managed fund；User's request module, for by the user collected pay attention to force parameter be sent to block chain intelligent contract triggering be divided into please Ask；Intelligent contract execution module, according to notice token in intelligent contract and it is divided into tactful definition, automatic perform is divided into conjunction About, reward token is provided from the account of advertiser to participant.
- 2. a kind of advertisement operation settlement system based on block chain technology according to claim 1, it is characterised in that described System, which also includes being divided into strategy, to come into force module, for closing and activation is divided into strategy.
- 3. a kind of advertisement operation settlement system based on block chain technology according to claim 1, it is characterised in that described System also includes intelligent contract update module, is divided into strategy for termination, renewal is divided into the parameter of strategy and recovery is divided into strategy.
- 4. a kind of advertisement operation settlement method based on block chain technology, it is characterised in that comprise the following steps：Step 1, advertisement intelligent contract system issuing advertisement information of the advertiser to block chain；Step 2, advertiser is transferred to a number of token to account executive, ensures that advertisement consumption and settlement process can normally be held OK；Step 3, when user watches advertisement, first carry out authentication and register, the user collected is noticed that force parameter is sent out by terminal The advertisement intelligent contract system trigger for being sent to block chain is divided into request；Step 4, the advertisement intelligent contract system of block chain is according to tactful automatic execution income-share contract is divided into, from the management of advertiser Account provides reward token to participant.
- 5. a kind of advertisement operation settlement method based on block chain technology according to claim 4, it is characterised in that described Notice token is provided with advertisement intelligent contract system and is divided into the definition of strategy, the definition of notice token includes token Title, the total amount of token and token scale.
- 6. a kind of advertisement operation settlement method based on block chain technology according to claim 4, it is characterised in that described In step 1, advertiser, which also sets up, is divided into the switch that strategy comes into force, if switch is closed, then it represents that participant can not be rewarded Token；When switch is opened, being divided into strategy can just be activated.
- 7. a kind of advertisement operation settlement method based on block chain technology according to claim 6, it is characterised in that described The time window that advertisement comes into force is provided with advertisement intelligent contract system, in the time window that advertisement comes into force, is divided into tactful It can be activated.
- 8. a kind of advertisement operation settlement method based on block chain technology according to claim 6, it is characterised in that described The number of advertisement broadcasting is provided with advertisement intelligent contract system, before each advertisement plays, advertisement intelligent contract system can be automatic Check whether advertisement residue broadcasting time is more than zero, if it is greater than zero, being then divided into strategy can just be activated.
- 9. a kind of advertisement operation settlement method based on block chain technology according to claim 6, it is characterised in that described White list is provided with advertisement intelligent contract system, when participant is in white list, being divided into strategy can just be activated.
- A kind of 10. advertisement operation settlement method based on block chain technology according to claim 4, it is characterised in that institute The step of method also includes renewal advertisement parameters is stated, detailed process is as follows：When needing to update advertisement parameters, advertiser stops wide Announcement is divided into strategy, calls advertisement intelligent contract system, the advertisement parameters being divided into strategy are updated；Confirm that advertisement parameters are repaiied Change after coming into force, advertiser recovers to be divided into strategy；After the completion of operation, it is divided into strategy and is continued to run with according to new arrange parameter.
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