CN107454443A - A kind of quick shopping method and system based on video or picture - Google Patents
A kind of quick shopping method and system based on video or picture Download PDFInfo
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- CN107454443A CN107454443A CN201710094630.3A CN201710094630A CN107454443A CN 107454443 A CN107454443 A CN 107454443A CN 201710094630 A CN201710094630 A CN 201710094630A CN 107454443 A CN107454443 A CN 107454443A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
- G06Q30/0635—Processing of requisition or of purchase orders
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47214—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for content reservation or setting reminders; for requesting event notification, e.g. of sport results or stock market
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
- H04N21/4882—Data services, e.g. news ticker for displaying messages, e.g. warnings, reminders
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- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Finance (AREA)
- Accounting & Taxation (AREA)
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- General Physics & Mathematics (AREA)
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- Marketing (AREA)
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- General Business, Economics & Management (AREA)
- Theoretical Computer Science (AREA)
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- Signal Processing (AREA)
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Abstract
The invention discloses a kind of quick shopping method and system based on video or picture, comprise the following steps：Shopping directery corresponding to the merchandise news and the commodity that the picture frame shows is loaded in the picture frame of commodity of advertisement putting is included；At video playback interface, generation does not influence the prompting mark of video playback, include the prompting of commercially available commodity in the prompting mark in real-time display current image frame, the key of commodity one is added virtual shopping cart by guiding has quick shopping demand user when watching video in the case where not influenceing video playback；User is guided to settle accounts the commodity in virtual shopping cart after the completion of video playback.For the present invention by the way that the commodity in dynamic video or static images, commodity transaction information are associated with payment interface, realization does not influence video or the quick shopping of picture playing process, simplifies the complicated processes of shopping；A variety of shopping modes are set simultaneously, can meet that there is the demand of the user of different purchasing habits, improve Consumer's Experience.
Description
Technical field
The present invention relates to video control technology field, and in particular to a kind of quick shopping method based on video or picture and
System.
Background technology
It is logical if wanting to understand or buy the commodity that occur in video when user is using existing touch control device viewing video
Often need to remember the feature of commodity, then to actively searching on webpage；Partial video adds commodity details in advance when making, and goes forward side by side
Row displaying；The also two-dimensional code scanning function of some video provider product link.But first method is cumbersome, Yong Huyou
Need according to product features keyword search, if feature description is inaccurate, corresponding commodity can not be found；Second, third kind
In video playback, it is necessary to take partial video time displaying merchandise news, the video observing of the user of no purchasing demand is influenceed
See experience.
The A of Chinese invention patent CN 105869007 disclose a kind of realization method and system of video shopping, by once
Touch-control links in video clip display of commodity label, the again specific tag triggers purchase of touch-control, realizes a kind of simplicity directly perceived
Video purchase method.
But the purchasing model of above-mentioned video shopping is single, and still needs to more complicated shopping process, in necessary in shopping
Disconnected video playback goes third party's shopping platform to complete shopping, it is impossible to meets the use for having shopping need and being not desired to break of video broadcasting
Family.Therefore while video purchasing process is simplified, setting up corresponding purchasing model for the different purchasing demand of client has
Significance.
The content of the invention
For in the prior art the defects of, the invention discloses a kind of quick shopping method based on video or picture and be
System, by the way that the commodity, the commodity transaction information and the payment interface that include advertisement putting in video are associated, realize user
The operation of quick shopping is carried out by clicking on button in video display process, greatly simplifies the complicated processes of shopping；Together
When be provided with a variety of shopping modes, the user's request with not purchasing habits can be met, improve the body of user video shopping
Degree of testing.
Technical scheme is as follows：
In a first aspect, the invention provides a kind of quick shopping method based on video, comprise the following steps：
Merchandise news and commodity that the picture frame shows are loaded in the picture frame of commodity of advertisement putting is included
Corresponding Shopping directery.
At video playback interface, generation does not influence the prompting mark of video playback, and real-time display is current in the prompting mark
Include the prompting of commercially available commodity in picture frame, the user for having quick shopping demand during video is watched in guiding is not influenceing video
The key of commodity one is added into virtual shopping cart in the case of broadcasting.
User is guided to settle accounts the commodity in virtual shopping cart after the completion of video playback.
Under shopping mode, broadcast interface can generate prompting mark, commercially available to prompt to include in user's current image frame
The prompting of commodity is bought, user can be carried out the operation of quick shopping by the optional position clicked in video playback area,
Dramatically simplify the complicated processes of conventional video shopping.
Further, in a kind of above-mentioned quick shopping method based on video, the addition manner of the merchandise news includes：
The form mapped one by one by server background database module be bundled in the picture frame for the commodity for including advertisement putting or
The person's image of direct addition in the commodity for including advertisement putting in video production process by video production software or plug-in unit
In frame.
Further, virtual shopping cart mark is provided with the video playback interface, the virtual shopping cart mark is used
The optional position in video playback area is clicked in the case where not break of video plays in prompting user, advertisement throwing will be included
The commodity put are put into virtual shopping cart.
The virtual shopping cart mark can be shown by way of suspension, can also be showed by other forms；This is virtual
The shape of shopping cart mark can be circular or rectangle；It can be arranged on any position in broadcast interface, preferably set
Put in the lower right corner of broadcast interface；In order to ensure the complete video viewing experience of the user of no shopping need at video playback interface
Hiding button is additionally provided with, for show or hide virtual shopping cart mark.
Further, shopping mode select button, the shopping mode select button are provided with video playback interface
For the selection of the guiding progress shopping mode before user watches video, and selected not according to user after the completion of video playback
Complete to buy the clearing of commodity with purchasing model guiding user；The shopping mode include present image commodity purchasing pattern,
Video time interval commodity purchasing pattern complete video one-button-to-buy pattern, complete video selection purchasing model.
In video display process, when user passes through click shopping mode selecting button meeting generation mode selection interface, mould
Four kinds of purchasing model buttons, respectively present image commodity purchasing mode button, video time interval business are provided with formula selection interface
Product purchasing model button, complete video one-button-to-buy pattern and complete video selection purchasing model.It is model selection interface, current
Image commodity purchasing mode button, video time interval commodity purchasing mode button, complete video one-button-to-buy mode button, completely regard
Frequency selection purchasing model button can be shown by way of suspension as virtual shopping cart mark, can also pass through it
He shows form；Shape and position do not limit.
Preferably, the shape of present image commodity purchasing mode button and video time interval commodity purchasing mode button is set
Circle is set to, model selection interface is arranged to square or rectangle, position are arranged on the lower right corner of broadcast interface.Enter one
Step ground, when selection shopping mode for present image commodity purchasing pattern when, specific shopping step is as follows：
The business showed in current image frame is shown in the prompting mark of the display of commodity information of video playback interface generation
During product information, in the case where not break of video plays, the virtual shopping cart mark is highlighted, and prompts user to click on video
The commodity showed in current image frame are added to virtual shopping cart by the optional position in play area.
Clicking operation of the user to video playback area is scanned during video playback, judges that user selects to add virtual purchase
The commodity of thing car, and its merchandise news is judged by the server background database module；
Automatically into clearing page guiding user to the commodity that have been added in virtual shopping cart after the completion of video playback
Settled accounts.
Further, when selection shopping mode for video time interval commodity purchasing pattern when, specific shopping step is as follows：
The video playback interface display playing progress rate time shaft, and intermediate node button sometimes is generated, by clicking on the time
Node button generates initial time and end time.
The commodity showed in all picture frames in initial time and end time section are all added in virtual shopping cart
Etc. to be transacted.
Automatically into clearing page guiding user to the commodity that have been added in virtual shopping cart after the completion of video playback
Settled accounts.
Further, when the shopping mode of selection also includes complete video one-button-to-buy pattern, specific shopping step is such as
Under：
Commenced play out from video to video in the time for terminating broadcasting, scanning user, will be whole to the clicking operation of screen
The commodity for including sponsor's patronage in video are all added in virtual shopping cart；
Automatically into clearing page guiding user to the commodity that have been added in virtual shopping cart after the completion of video playback
A bond is carried out to calculate.
Further, when the shopping mode of selection also includes complete video selection purchasing model, specific shopping step is as follows：
Commenced play out from video to video in the time for terminating broadcasting, scanning user, will be whole to the clicking operation of screen
One or more selections of the commodity for including sponsor's patronage in video are added in virtual shopping cart；
Automatically into clearing page guiding user to the commodity that have been added in virtual shopping cart after the completion of video playback
Selection clearing.
Second aspect, the invention provides a kind of quick shopping method based on picture, comprise the following steps：
Merchandise news and commodity correspondence that the picture shows are loaded in the picture of commodity of advertisement putting is included
Shopping directery.
The real-time display current image frame in the prompting mark for the display of commodity information that picture or video playback interface generate
In include the promptings of commercially available commodity, the user for having quick shopping demand during guiding viewing video is not opening third party's page
In the case of by the key of commodity one add virtual shopping cart.
User is guided to settle accounts the commodity in virtual shopping cart after the completion of picture or video playback.
Further, the addition manner of the merchandise news includes：Mapped one by one by server background database module
Form be bundled in the picture for the commodity for including advertisement putting or by picture making software or plug-in unit in picture making
During directly addition in the picture of merchandise news of advertisement putting is included.
The third aspect, the invention provides a kind of quick shopping system based on video, including：
Client video playback module, for loading the picture frame exhibition in the picture frame of commodity of advertisement putting is included
Shopping directery corresponding to existing merchandise news and the commodity, make have the user of quick shopping demand in or not video is watched
At any time the commodity for including advertisement putting are carried out with quick purchase operation in the case of disconnected video playback process.
User's shopping guiding module, it is described for not influenceing the prompting mark of video playback in the generation of video playback interface
Include the prompting of commercially available commodity in prompting mark in real-time display current image frame, guiding has quick shopping when watching video
The key of commodity one is added virtual shopping cart by the user of demand in the case where not influenceing video playback.
User's shopping settlement module, for guiding user to carry out the commodity in virtual shopping cart after the completion of video playback
Clearing.
Server background database module, the figure is added in the picture frame for including advertisement putting commodity in video
The Shopping directery as corresponding to the merchandise news showed and the commodity.
Fourth aspect, the invention provides a kind of quick shopping system based on picture, including：
Client picture playing module, for loading the picture in the picture of commodity of advertisement putting or video is included
Shopping directery corresponding to the merchandise news showed and the commodity, make have the user of quick shopping demand not in picture is watched
In the case of opening third party's page the commodity for including advertisement putting are carried out with quick purchase operation；
User's shopping guiding module, for the prompting mark in picture or the display of commodity information of video playback interface generation
Include the prompting of commercially available commodity in middle real-time display current image frame, guiding has the use of quick shopping demand when watching video
The key of commodity one is added virtual shopping cart by family in the case where not opening third party's page；
User's shopping settlement module, for guiding user after the completion of picture or video playback to the business in virtual shopping cart
Product are settled accounts；
Server background database module, add in the picture frame for including advertisement putting commodity in picture or video
Add the picture showing merchandise news and the commodity corresponding to Shopping directery.
Beneficial effects of the present invention：A kind of quick shopping method and system based on video or picture provided by the invention,
By the Shopping directery of the commodity for including advertisement putting in each two field picture in video, the commodity transaction information and payment interface
Association；During video or picture playing, user can be in the case where not influenceing video normal play by clicking on video
The favorite commodity for including advertisement putting are added virtual shopping cart by the optional position of broadcast interface, wait video or picture playing
After automatically into shopping settle accounts the page.The present invention dramatically simplifies to be purchased in viewing dynamic video or static images
The complicated processes of thing, and the user for not influenceing no shopping need normally watches the experience of video.Simultaneously by setting a variety of shopping
It the button of pattern, can meet there is the demand of the user of different purchasing habits, improve the Experience Degree of user's online shopping, greatly
Ground simplifies the complicated processes of online shopping.
Brief description of the drawings
Fig. 1 is a kind of flow chart of the quick shopping method based on video provided by the invention；
Fig. 2 is a kind of flow chart of the quick shopping method based on picture provided by the invention；
Fig. 3 is a kind of module map of the quick shopping system based on video provided by the invention；
Fig. 4 is a kind of module map of the quick shopping system based on picture provided by the invention；
Fig. 5 is a kind of first broadcast interface schematic diagram of the quick shopping system based on video provided by the invention；
Fig. 6 is a kind of second broadcast interface schematic diagram of the quick shopping system based on video provided by the invention；
Fig. 7 is a kind of 3rd broadcast interface schematic diagram of the quick shopping system based on video provided by the invention；
Fig. 8 is that a kind of the 4th and the 5th broadcast interface of quick shopping system based on video provided by the invention is illustrated
Figure.
Reference：
1- broadcast interfaces；2- shopping selection mode buttons；3- prompting marks；4- model selections interface；5- commodity blocks；6-
Playing progress rate time shaft；7- timing node buttons；8- virtual shopping carts；41- present image commodity purchasing mode buttons；42- is regarded
Frequency period commodity purchasing mode button；43- complete video one-button-to-buy mode buttons；44- complete videos selection purchasing model is pressed
Button.
Embodiment
The embodiment of technical solution of the present invention is described in detail below in conjunction with accompanying drawing.Following examples are only used for
Clearly illustrate technical scheme, therefore be intended only as example, and the protection of the present invention can not be limited with this
Scope.
Embodiment one：
1~Fig. 8 of reference picture, the invention provides a kind of quick shopping method based on video, comprise the following steps：
S11：Merchandise news that the picture frame shows is loaded in the picture frame of commodity of advertisement putting is included and should
Shopping directery corresponding to commodity；
S12：At video playback interface, generation does not influence the prompting mark of video playback, real-time display during the prompting identifies
Include the prompting of commercially available commodity in current image frame, the user for having quick shopping demand during video is watched in guiding not to be influenceed
The key of commodity one is added into virtual shopping cart in the case of video playback；
S13：User is guided to settle accounts the commodity in virtual shopping cart after the completion of video playback.
Shown in reference picture 3, in the present embodiment, the merchandise news is reflected one by one by server background database module 104
The form penetrated is bundled in the picture frame for the commodity for including advertisement putting.
Shown in reference picture 6, the prompting mark 3 can be to include carrying for commercially available commodity in real-time display current image frame
Show, user is during video is watched, after there is prompting mark 3, if liking certain part business shown in current image frame
Corresponding goods are added virtual shopping cart by product, the optional position that can be clicked directly in broadcast interface 1, after the completion for the treatment of video playback
Automatic-settlement.
In the present embodiment, virtual shopping cart 8 is provided with the video playback interface 1, the virtual shopping cart mark 8 is used
The optional position in broadcast interface 1 is clicked in the case where not break of video plays in prompting user, advertisement putting will be included
Commodity be put into virtual shopping cart.
In the present embodiment, the virtual shopping cart 8 is shown by way of suspension, the shape of virtual shopping cart mark 8
For circle；It is preferably provided in the lower right corner of broadcast interface 1；In order to ensure the complete video-see body of the user of no shopping need
Test, the virtual shopping cart 8 can also be hidden automatically.
In the present embodiment, shopping mode select button 2, the shopping mode selection are provided with video playback interface 1
The guiding before user watches video of button 2 carries out the selection of shopping mode, and selected after the completion of video playback according to user
Different purchasing model guiding users complete to buy the clearing of commodity.Preferably, the shopping mode select button 2 passes through suspension
Mode shows that it is shaped as circle；The upper right corner being arranged in broadcast interface 1, the shopping mode include present image commodity
Purchasing model and video time interval commodity purchasing pattern.
Shown in reference picture 5, Fig. 5 is a kind of first broadcast interface schematic diagram of the quick shopping system based on video；Work as
User plays the schematic diagram of broadcast interface 1 before video.In Fig. 5, be provided with shopping mode selection interface 4 model selection by
Button, including present image commodity purchasing mode button 41, video time interval commodity purchasing mode button 42, complete video one-button-to-buy
Mode button 43 and complete video selection purchasing model button 44.
, can generation mode in broadcast interface 1 behind user's click shopping mode selecting button 2 before video commences play out
Selection interface 4, is provided with four kinds of mode buttons in model selection interface 4, respectively present image commodity purchasing mode button 41,
Video time interval commodity purchasing mode button 42, complete video one-button-to-buy mode button 43 and complete video selection purchasing model
Button 44；Model selection interface 4, present image commodity purchasing mode button 41 and video time interval commodity purchasing mode button 42
As shopping mode select button 2, shown by way of suspension；Preferably, present image commodity purchasing pattern is pressed
Button 41 and video time interval commodity purchasing mode button 42 are shaped to circle, and model selection interface 4 is arranged into rectangular
Shape, position are arranged on the right side of broadcast interface 1.
It is shown in Figure 6, in the present embodiment, when selection shopping mode for present image commodity purchasing pattern when, specifically
Shopping step is as follows：
Step 1：Shown in the prompting mark 3 for the display of commodity information that video playback interface 1 generates in current image frame
During the merchandise news showed, in the case where not break of video plays, the virtual shopping cart 8 is highlighted, and prompts user's point
The commodity showed in current image frame are added to virtual shopping cart 8 by the optional position hit in video playback interface 1；
Step 2：User is scanned during video playback to the clicking operation in video playback interface 1, judges that user selects
The commodity of virtual shopping cart 8 are added, and its merchandise news is judged by the server background database module 104；
Step 3：User is guided to being added to virtual shopping cart 8 automatically into the clearing page after the completion of video playback
In commodity settled accounts.
In above-mentioned steps one, commodity in image are split by corresponding business by the image segmentation algorithm in image recognition
Product block 5, each two field picture in video is first identified, then the region segmentation according to corresponding to image segmentation algorithm by commodity comes out
Form commodity block 5, while commodity block 5 suspends display, except suspended pattern, commodity block 5 can also by edge overstriking,
Brightness is heightened the color or improved to highlight, can also use other display modes, for example, commodity block 5 suspend slightly,
Commodity block 5 generates the modes such as label.Include the prompting of commercially available commodity in prompting 3 real-time display current image frames of mark.
User need to only click on the optional position clicked in video playback interface 1 and can be added into the commodity for including advertisement putting virtually
In shopping cart 8.In actual applications, commodity block 5 is slightly greater than the area of commodity, and shape can be set according to the shape of commodity
It is fixed, for example, clothes for commodity block 5 can be designed to the shape of clothes, commodity block 5 can be designed to corresponding to cap
The shape of cap.User in the case of being played not break of video only need to by one click can complete the purchases of the commodity,
Experience very fast shopping.
In actual applications, advertisement businessman can will include advertisement putting when making video using video production software
Commodity information and the commodity corresponding to Shopping directery be added in the single image frame with the commodity.Virtual shopping cart 8
It can be used as all in one-button-to-buy current image frame including advertisement putting in the quick shopping that not break of video plays
Commodity.User can select to click directly on the purchase that certain part commodity in quick shopping picture are done directly the commodity, can also be straight
Contact hits the purchase of all commodity during virtual shopping cart 8 is completed in the picture frame；Such as there is clothing in quick shopping single image frame
Four clothes, trousers, glasses, shoes commodity.User can click directly on the quick purchase that glasses complete glasses, click directly on clothes
The purchase of clothes is completed, the disposable purchase that virtual shopping cart 8 completes clothes, trousers, four glasses, shoes commodity can also be pressed
Buy.
It is shown in Figure 7, in the present embodiment, when selection shopping mode for video time interval commodity purchasing pattern when, specifically
Shopping step is as follows：
Step 1：The video playback interface 1 shows playing progress rate time shaft, and generates intermediate node button sometimes, passes through
Click on timing node button generation initial time and end time.
Step 2：The commodity showed in all picture frames in initial time and end time section are all added to virtual purchase
Thing car 8 is medium to be transacted.
Step 3：User is guided to being added to virtual shopping cart 8 automatically into the clearing page after the completion of video playback
In commodity settled accounts.
Before video playback, user enters the purchase of video time interval commodity by clicking on video time interval commodity purchasing mode button 42
Buy pattern；A playing progress rate time shaft 6 can be generated in broadcast interface 1 simultaneously, the segmentum intercalaris when being provided with playing progress rate time shaft 6
Point button 7；User generates initial time and end time by clicking on timing node button 7；When video is commenced play out to broadcasting
After the completion of, the commodity showed in all picture frames in initial time and end time section are all imported virtual shopping cart 8 by system
It is medium to be transacted；User enters shopping interface, confirms purchase article, into payment link direct dealing payment.
Preferably, in the present embodiment, playing progress rate time shaft 6 is shaped as rectangle, and timing node button 7 is shaped as
It is circular.It is arranged on the lower position in broadcast interface 1；Prompting mark 3 is arranged on the broadcast interface lower right corner.
Preferably, in the present embodiment, user drags timing node button 7 on playing progress rate time shaft 6, clicks on for the first time
The generation shopping initial time of timing node button 7, second of click timing node button 7 generate the shopping end time；If
Smart machine, user click on timing node button 7, while left and right after timing node button 7 is dragged on playing progress rate time shaft 6
Shake equipment, generation shopping initial time；Timing node button 7, while the equipment that fluctuates are clicked on, at the end of generation shopping
Between；User drags timing node button 7 on playing progress rate time shaft 6, clicks on button after choosing shopping initial time, keeps
Click on button and drag to the shopping end time.Such as in the video of five minutes, shopping initial time is two points in video
At the clock moment, the shopping end time is the four minutes moment in video；System can be by two minutes to four points in above-mentioned five minutes videos
All importing virtual shopping cart is medium to be transacted for the commodity showed in clock time section in all picture frames, and user enters shopping circle
Face, purchase article is confirmed, into payment link direct dealing payment.
It is shown in Figure 8, in the present embodiment, when selection shopping mode for complete video one-button-to-buy pattern when, specifically
Shopping step is as follows：
Step 1：Commenced play out from video to video in the time for terminating broadcasting, scan clicking operation of the user to screen,
The commodity for including sponsor's patronage in whole video are all added in virtual shopping cart；
Step 2：User is guided to being added in virtual shopping cart automatically into the clearing page after the completion of video playback
Commodity carry out one bond calculate.
Before video playback, user enters the purchase of the key of complete video one by clicking on video time interval commodity purchasing mode button 43
Buy pattern；In the pattern, it is played from start in video in the time for terminating to play, user passes through point touching screen 1
The commodity that optional position provides sponsor patronage carry out one-button-to-buy；After the completion of video playback, system is by the user of scanning
To the clicking operation of touch-screen by include sponsor provide patronage commodity it is medium to be transacted added to virtual shopping cart 8；With
Family clicks on the button of virtual shopping cart 8 and enters shopping interface, the commodity in one-button-to-buy virtual shopping cart 8, into payment link directly
Connect transaction payment.
It is shown in Figure 8, in the present embodiment, when the shopping mode of selection selects purchasing model for complete video, specifically
Shopping step is as follows：
Step 1：Commenced play out from video to video in the time for terminating broadcasting, scan clicking operation of the user to screen,
One or more selections of the commodity for including sponsor's patronage in whole video are added in virtual shopping cart；
Step 2：User is guided to being added in virtual shopping cart automatically into the clearing page after the completion of video playback
Commodity selection clearing.
Before video playback, user enters complete video selection purchase by clicking on video time interval commodity purchasing mode button 44
Buy pattern；In the pattern, it is played from start in video in the time for terminating to play, user passes through point touching screen 1
The commodity that optional position provides sponsor patronage carry out one-button-to-buy；After the completion of video playback, system is by the user of scanning
To the clicking operation of touch-screen by include sponsor provide patronage commodity it is medium to be transacted added to virtual shopping cart 8；With
Family clicks on the button of virtual shopping cart 8 and enters shopping interface, selects the commodity in one or more purchase virtual shopping carts 8, enters
Payment link direct dealing payment.Video of the present invention can be any variety classes, such as TV play, reality TV show, variety
A kind of above-mentioned quick shopping method based on video such as program is by the business for including advertisement putting in each two field picture in video
Product, the commodity transaction information associate with the Shopping directery of payment interface, and before video playback, user can be by clicking in Fig. 5
Shopping mode button 2 select shopping mode；When video commences play out, broadcast interface 1 can generate prompting mark 3, to show
Include the information of the commodity of advertisement putting, the operation of quick shopping is then can be carried out by clicking on virtual shopping cart 8, grasp
The normal play of video is not influenceed when making, the present invention dramatically simplifies the complicated processes of conventional video shopping, improved
The Experience Degree of user.
Embodiment two：
The invention provides a kind of quick shopping method based on picture, comprise the following steps：
S21：Merchandise news and commodity that the picture shows are loaded in the picture of commodity of advertisement putting is included
Corresponding Shopping directery；
S22：Real-time display is currently schemed in the prompting mark for the display of commodity information that picture or video playback interface generate
Prompting as including commercially available commodity in frame, guiding watch the user for having quick shopping demand during video and are not opening third party
The key of commodity one is added into virtual shopping cart in the case of the page；
S23：User is guided to settle accounts the commodity in virtual shopping cart after the completion of picture or video playback.
In actual applications, purchase method of the invention may not only be applied to video, can also be applied in picture, advertisement
The commodity for including advertisement putting can be made quick shopping picture by businessman, the single frames figure in picture and above-mentioned video herein
The similar effect of piece；Virtual shopping cart button is set in quick shopping picture, and user can click directly on quick shopping picture
In certain part commodity be done directly the purchases of the commodity, can also directly press virtual shopping cart button and complete in quick shopping picture
The purchase of all commodity；Such as having four clothes, trousers, glasses, shoes commodity in quick shopping picture, user can direct point
The quick purchase that glasses complete glasses is hit, virtual shopping cart button can also be pressed and complete clothes, trousers, glasses, four, shoes
The disposable purchase of commodity.
A kind of quick shopping method and system based on video or picture provided by the invention, by each two field picture in video
In the commodity for including advertisement putting, the commodity transaction information associates with the Shopping directery of payment interface；In video or picture
In playing process, the favorite commodity for including advertisement putting can be added void by user by clicking on broadcast interface optional position
Intend shopping cart, wait video or picture playing to finish and settle accounts the page automatically into shopping.The present invention, which dramatically simplifies, to be seen
The complicated processes done shopping are seen in dynamic video or static images；Simultaneously by setting the button of a variety of shopping modes, can meet
There is the demand of the user of different purchasing habits, improve the Experience Degree of user's online shopping, greatly simplifie online shopping
Complicated processes.
In the specification of the present invention, numerous specific details are set forth.It is to be appreciated, however, that embodiments of the invention can be with
Put into practice in the case of these no details.In some instances, known method, structure and skill is not been shown in detail
Art, so as not to obscure the understanding of this description.
Finally it should be noted that：The above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations；Although
The present invention is described in detail with reference to foregoing embodiments, it will be understood by those within the art that：It is still
Technical scheme described in foregoing embodiments can be modified, either which part or all technical characteristic are carried out
Equivalent substitution；And these modifications or replacement, the essence of appropriate technical solution is departed from various embodiments of the present invention technical side
The scope of case, it all should cover among the claim of the present invention and the scope of specification.
Claims (10)
- A kind of 1. quick shopping method based on video, it is characterised in that comprise the following steps：Merchandise news and commodity correspondence that the picture frame shows are loaded in the picture frame of commodity of advertisement putting is included Shopping directery；At video playback interface, generation does not influence the prompting mark of video playback, real-time display present image during the prompting identifies Include the prompting of commercially available commodity in frame, the user for having quick shopping demand during video is watched in guiding is not influenceing video playback In the case of by the key of commodity one add virtual shopping cart；User is guided to settle accounts the commodity in virtual shopping cart after the completion of video playback.
- A kind of 2. quick shopping method based on picture, it is characterised in that comprise the following steps：Purchase corresponding to the merchandise news and the commodity that the picture shows is loaded in the picture of commodity of advertisement putting is included Thing links；Wrapped in the prompting mark for the display of commodity information that picture or video playback interface generate in real-time display current image frame Prompting containing commercially available commodity, guiding watch the user for having quick shopping demand during video and are not opening the feelings of third party's page The key of commodity one is added into virtual shopping cart under condition；User is guided to settle accounts the commodity in virtual shopping cart after the completion of picture or video playback.
- 3. a kind of quick shopping method based on video according to claim 1, it is characterised in that the merchandise news Addition manner includes：The form mapped one by one by server background database module is bundled in the picture frame for the commodity for including advertisement putting In or by video production software or plug-in unit in video production process directly addition including the commodity of advertisement putting In picture frame.
- 4. a kind of quick shopping method based on picture according to claim 2, it is characterised in that the merchandise news Addition manner includes：The form mapped one by one by server background database module is bundled in the picture for the commodity for including advertisement putting Or directly addition is including the merchandise news of advertisement putting during picture making by picture making software or plug-in unit Picture in.
- 5. a kind of quick shopping method based on video according to claim 3, it is characterised in that in the video playback Interface is provided with virtual shopping cart mark, and the virtual shopping cart is identified for prompting user's situation about being played in not break of video Optional position in lower click video playback area, the commodity for including advertisement putting are put into virtual shopping cart.
- 6. a kind of quick shopping method based on video according to claim 5, it is characterised in that at video playback interface In be provided with shopping mode select button, the shopping mode select button is used to before user watches video guide to be done shopping The selection of pattern, and the different purchasing models guiding user selected after the completion of video playback according to user completes to buy commodity Clearing；The shopping mode includes present image commodity purchasing pattern, video time interval commodity purchasing pattern, the key of complete video one Purchasing model, complete video selection purchasing model.
- 7. the quick shopping method according to claim 6 based on video, it is characterised in that when selection shopping mode for During present image commodity purchasing pattern, specific shopping step is as follows：The commodity letter showed in current image frame is shown in the prompting mark of the display of commodity information of video playback interface generation During breath, in the case where not break of video plays, the virtual shopping cart mark is highlighted, and prompts user to click on video playback The commodity showed in current image frame are added to virtual shopping cart by the optional position in region；Clicking operation of the user to video playback area is scanned during video playback, judges that user selects to add virtual shopping cart Commodity, and its merchandise news is judged by the server background database module；The commodity being added in virtual shopping cart are carried out automatically into clearing page guiding user after the completion of video playback Clearing.
- 8. the quick shopping method according to claim 6 based on video, it is characterised in that when selection shopping mode for During video time interval commodity purchasing pattern, specific shopping step is as follows：The video playback interface display playing progress rate time shaft, and intermediate node button sometimes is generated, by clicking on timing node Button generates initial time and end time；The commodity showed in all picture frames in initial time and end time section are all added in virtual shopping cart and waited Transaction；The commodity being added in virtual shopping cart are carried out automatically into clearing page guiding user after the completion of video playback Clearing.
- A kind of 9. quick shopping system based on video, it is characterised in that including：Client video playback module, for loading what the picture frame showed in the picture frame of commodity of advertisement putting is included Shopping directery corresponding to merchandise news and the commodity, make to have in video is watched the user of quick shopping demand to regard not interrupting At any time the commodity for including advertisement putting are carried out with quick purchase operation in the case of frequency broadcasting process；User's shopping guiding module, for not influenceing the prompting mark of video playback, the prompting in the generation of video playback interface Include the prompting of commercially available commodity in mark in real-time display current image frame, guiding has quick shopping demand when watching video User in the case where not influenceing video playback by the key of commodity one add virtual shopping cart；User's shopping settlement module, for guiding user to tie the commodity in virtual shopping cart after the completion of video playback Calculate；Server background database module, the image exhibition is added in the picture frame for including advertisement putting commodity in video Shopping directery corresponding to existing merchandise news and the commodity.
- A kind of 10. quick shopping system based on picture, it is characterised in that including：Client picture playing module, show for loading the picture in the picture of commodity of advertisement putting or video is included Merchandise news and the commodity corresponding to Shopping directery, make there is the user of quick shopping demand not opening in picture is watched In the case of third party's page the commodity for including advertisement putting are carried out with quick purchase operation；User's shopping guiding module, for real in the prompting mark of picture or the display of commodity information of video playback interface generation When show the prompting for including commercially available commodity in current image frame, the user for having quick shopping demand during guiding viewing video exists Do not open and the key of commodity one is added into virtual shopping cart in the case of third party's page；User's shopping settlement module, for guiding user to enter the commodity in virtual shopping cart after the completion of picture or video playback Row clearing；Server background database module, addition should in the picture frame for including advertisement putting commodity in picture or video Shopping directery corresponding to the merchandise news of picture showing and the commodity.
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| CN201710094630.3A CN107454443B (en) | 2017-02-21 | 2017-02-21 | Video-based quick shopping method and system |
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| CN201710094630.3A CN107454443B (en) | 2017-02-21 | 2017-02-21 | Video-based quick shopping method and system |
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| CN107454443B CN107454443B (en) | 2020-04-03 |
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| CN108038206A (en) * | 2017-12-14 | 2018-05-15 | 南京美桥信息科技有限公司 | A kind of visible intelligent method of servicing and system |
| CN108681612A (en) * | 2018-06-20 | 2018-10-19 | 南京工程学院 | Shopping air navigation aid based on the link of graphical multiple spot |
| CN108712683A (en) * | 2018-03-02 | 2018-10-26 | 北京奇艺世纪科技有限公司 | A kind of data transmission method, barrage information generating method and device |
| CN109671378A (en) * | 2018-12-27 | 2019-04-23 | 努比亚技术有限公司 | A kind of showcase exchange method, showcase and computer readable storage medium |
| CN110119967A (en) * | 2018-02-07 | 2019-08-13 | 阿里巴巴集团控股有限公司 | Processing method, system, mobile terminal and the product sharing method of image |
| CN110246008A (en) * | 2019-06-06 | 2019-09-17 | 上海九狮网络科技有限公司 | For provide, present can consumption information method and apparatus |
| CN110347948A (en) * | 2019-06-20 | 2019-10-18 | 浙江口碑网络技术有限公司 | The generation of the commodity page and jump method, device, electronic equipment, storage medium |
| CN110570283A (en) * | 2019-09-11 | 2019-12-13 | 炫盛(上海)科技有限公司 | shopping method and system based on block chain |
| CN110807665A (en) * | 2019-10-31 | 2020-02-18 | 深圳市云积分科技有限公司 | Method and device for improving conversion rate of marketing commodities |
| CN110992094A (en) * | 2019-12-02 | 2020-04-10 | 星河视效科技(北京)有限公司 | Native commodity implanting method, native commodity implanting device and electronic equipment |
| CN111432225A (en) * | 2020-03-11 | 2020-07-17 | 北京意匠文枢科技有限公司 | Method and equipment for commodity video cutting |
| CN112070569A (en) * | 2019-06-11 | 2020-12-11 | 阿里巴巴集团控股有限公司 | Commodity transaction processing method, commodity display device and electronic equipment |
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| CN113298590A (en) * | 2020-06-28 | 2021-08-24 | 阿里巴巴集团控股有限公司 | Information viewing method and device |
| CN113542887A (en) * | 2021-07-05 | 2021-10-22 | 天津智融创新科技发展有限公司 | Program purchasing method, device, equipment and computer readable storage medium |
| CN113676775A (en) * | 2021-08-27 | 2021-11-19 | 苏州因塞德信息科技有限公司 | Method for implanting advertisement in video and game by using artificial intelligence |
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| CN108038206A (en) * | 2017-12-14 | 2018-05-15 | 南京美桥信息科技有限公司 | A kind of visible intelligent method of servicing and system |
| CN110119967A (en) * | 2018-02-07 | 2019-08-13 | 阿里巴巴集团控股有限公司 | Processing method, system, mobile terminal and the product sharing method of image |
| CN108712683A (en) * | 2018-03-02 | 2018-10-26 | 北京奇艺世纪科技有限公司 | A kind of data transmission method, barrage information generating method and device |
| CN108681612A (en) * | 2018-06-20 | 2018-10-19 | 南京工程学院 | Shopping air navigation aid based on the link of graphical multiple spot |
| CN109671378A (en) * | 2018-12-27 | 2019-04-23 | 努比亚技术有限公司 | A kind of showcase exchange method, showcase and computer readable storage medium |
| CN110246008A (en) * | 2019-06-06 | 2019-09-17 | 上海九狮网络科技有限公司 | For provide, present can consumption information method and apparatus |
| CN112070569A (en) * | 2019-06-11 | 2020-12-11 | 阿里巴巴集团控股有限公司 | Commodity transaction processing method, commodity display device and electronic equipment |
| CN110347948A (en) * | 2019-06-20 | 2019-10-18 | 浙江口碑网络技术有限公司 | The generation of the commodity page and jump method, device, electronic equipment, storage medium |
| CN110570283A (en) * | 2019-09-11 | 2019-12-13 | 炫盛(上海)科技有限公司 | shopping method and system based on block chain |
| CN110807665A (en) * | 2019-10-31 | 2020-02-18 | 深圳市云积分科技有限公司 | Method and device for improving conversion rate of marketing commodities |
| CN110992094A (en) * | 2019-12-02 | 2020-04-10 | 星河视效科技(北京)有限公司 | Native commodity implanting method, native commodity implanting device and electronic equipment |
| CN111432225A (en) * | 2020-03-11 | 2020-07-17 | 北京意匠文枢科技有限公司 | Method and equipment for commodity video cutting |
| CN113298590A (en) * | 2020-06-28 | 2021-08-24 | 阿里巴巴集团控股有限公司 | Information viewing method and device |
| CN112184336A (en) * | 2020-10-28 | 2021-01-05 | 深圳乐播科技有限公司 | Pushing system and pushing method for screen-thrown advertisements |
| CN112184336B (en) * | 2020-10-28 | 2024-06-04 | 深圳乐播科技有限公司 | Push system and push method for screen advertisement |
| WO2022088884A1 (en) * | 2020-10-30 | 2022-05-05 | 北京达佳互联信息技术有限公司 | Page display method and terminal |
| CN112434251A (en) * | 2021-01-26 | 2021-03-02 | 浙江口碑网络技术有限公司 | Object acquisition method, system, device, computer equipment and readable storage medium |
| CN113542887A (en) * | 2021-07-05 | 2021-10-22 | 天津智融创新科技发展有限公司 | Program purchasing method, device, equipment and computer readable storage medium |
| CN113542887B (en) * | 2021-07-05 | 2024-02-02 | 天津智融创新科技发展有限公司 | Program purchasing method, apparatus, device and computer readable storage medium |
| CN113676775A (en) * | 2021-08-27 | 2021-11-19 | 苏州因塞德信息科技有限公司 | Method for implanting advertisement in video and game by using artificial intelligence |
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