CN107391093A - Conflux video and the single page purchase system and its method of business workflow - Google Patents
Conflux video and the single page purchase system and its method of business workflow Download PDFInfo
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- CN107391093A CN107391093A CN201610322436.1A CN201610322436A CN107391093A CN 107391093 A CN107391093 A CN 107391093A CN 201610322436 A CN201610322436 A CN 201610322436A CN 107391093 A CN107391093 A CN 107391093A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/44—Arrangements for executing specific programs
- G06F9/448—Execution paradigms, e.g. implementations of programming paradigms
- G06F9/4482—Procedural
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/44—Arrangements for executing specific programs
- G06F9/455—Emulation; Interpretation; Software simulation, e.g. virtualisation or emulation of application or operating system execution engines
- G06F9/45504—Abstract machines for programme code execution, e.g. Java virtual machine [JVM], interpreters, emulators
- G06F9/45529—Embedded in an application, e.g. JavaScript in a Web browser
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
- G06Q30/0635—Processing of requisition or of purchase orders
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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Abstract
The present invention provides a kind of conflux video and the single page purchase system of business workflow, comprising：One makes module, to produce a script of a corresponding video；One instructor in broadcasting's end module, to transmit a play instruction related to the video and a shopping component idsplay order according to the script；One user interface, a user end apparatus are arranged at, and a display page is provided, a video area is wherein provided on the display page to show the video, and video foundation plays out from the play instruction of instructor in broadcasting's end module；And an embedded shopping component, it is shown according to the shopping component idsplay order；Wherein, instructor in broadcasting's end module decides whether to transmit the shopping component idsplay order to the user interface according to the script, so as to show the video and the embedded shopping component simultaneously on the display page.
Description
Technical field
The present invention is confluxed video and business workflow on a kind of purchase system and its method, particularly one kind
Single page purchase system and its method.
Background technology
With the development of network, increasing commodity are traded through network, to allow user energy
Completion of enough staying indoor is done shopping.And as the development of video streaming, more and more shopping webpages can be by business
The film of introducing of product is placed on webpage to lift the shopping desire of user, and purchase is provided on webpage
The link of the thing page, to allow user to be linked to shopping page purchase.But during viewing film, purchase
The thought of thing often produces within the of short duration time, such a to allow user to be linked to other pages
Mode, user is most probably allowed to be given up in the process of link because of excessively time-consuming or step excessively trouble
The thought of purchase.In addition, the film of these buyer's guides at a time may allow user to produce
Maximum purchase thought, but when user is linked to other pages the broadcasting of film can be caused to stop,
The related desire to purchase for decreasing user.
In addition, the broadcasting of the film of these buyer's guides is all fixed, user can only pass through originally
The page of planning decides whether to do shopping, and user can not simultaneously carry out interactive in real time with seller, and this is simultaneously
Effect with seller's bargaining in real time during such as actual doing shopping can not be provided.Similarly, seller also can not be right
The broadcasting of film is changed, and seller has no the actual shopping of the image of Buddha and can equally increased in real time in playing process
The liftings such as advertisement or promotion discount purchase is added to sell the information of desire.It follows that current shopping at network machine
Make the space that is still greatly improved.
In view of this, the present invention provides a kind of conflux video and the single page purchase system of business workflow, comes
Solves the shortcomings that above-mentioned shopping at network mechanism.
The content of the invention
The purpose of the present invention is to provide a kind of conflux video and the single page purchase system of business workflow, wraps
Contain：One makes module, and to produce a channel information, and the channel information includes a corresponding video
One script；One instructor in broadcasting's end module, to obtain the script, and transmitted and the video according to the script
A related play instruction and a shopping component idsplay order；One user interface, it is arranged at a user terminal
Device, to be linked with instructor in broadcasting's end module, and provide a display page, wherein the display page
Upper offer one video area shows the video, and the video is broadcast according to this from instructor in broadcasting's end module
Put instruction and play out；And an embedded shopping component, according to from instructor in broadcasting's end module should
Shopping component idsplay order and be shown on the display page；Wherein, the script includes regards with this
The related parameter of frequency is with instruction and the parameter related with the embedded component of doing shopping and instruction, and this is led
End module is broadcast according to the script to decide whether to transmit the shopping component idsplay order to the user interface,
So as to show the video and the embedded shopping component simultaneously on the display page.Pass through this video that confluxes
With the single page purchase system of business workflow, when can be played the associated video of commodity, allow embedded
Shopping component is revealed on the same page, allows the user of viewing video can be directly in same one page
Business procedure is carried out on face without transferring other pages to again, is also not disrupted the broadcasting of video, makes
The convenience of shopping is largely lifted.
It is a further object of the present invention to provide a kind of single page purchase method of conflux video and business workflow,
Performed by least processor at least on a server, this method includes step：Obtain a frequency
Road information, the channel information includes a script of a corresponding video, and the script includes and the video
Related parameter is with instruction and the parameter related with an embedded component of doing shopping and instruction；According to the pin
An original transmission play instruction related to the video and a shopping component idsplay order；Make a user terminal
One user interface of device provides a display page, and the display page is included to show the one of the video
Video area, and the video is played according to the play instruction；And when the video connects in the display
When being played on mouthful to a particular moment, the display page is set to be shown according to the shopping component idsplay order
Show an embedded shopping component, so that the display page shows the video and the embedded shopping group simultaneously
Part；Wherein, whether the shopping component idsplay order is transmitted according to the script to determine.Pass through this side
Method, can make commodity associated video be played when, allow it is embedded shopping component quilt on the same page
Show, allow viewing video user can be carried out directly on the same page business procedure without
Transfer other pages to again, be also not disrupted the broadcasting of video, the convenience of shopping is largely lifted.
Brief description of the drawings
Fig. 1 is a preferred embodiment of conflux video and the single page purchase system of business workflow of the present invention
System architecture schematic diagram；
Fig. 2 (A) is the schematic diagram for the preferred embodiment that embedded shopping component is shown on the user interface；
Fig. 2 (B) is the schematic diagram for the preferred embodiment that the size of video area changes；
Fig. 3 (A) be commodity video and embedded shopping component display process first embodiment
Schematic flow sheet；
Fig. 3 (B) is Fig. 3 (A) detailed step flow chart；
Fig. 4 (A) be commodity video and embedded shopping component display process second embodiment
Schematic flow sheet；
Fig. 4 (B) is Fig. 4 (A) detailed step flow chart；
Fig. 5 (A) is that instructor in broadcasting's end module carries out interactive schematic flow sheet with user interface；Fig. 5 (B) is figure
5 (A) detailed step flow chart；
The flow that the content for showing the page is transferred to STB/OTT devices for user interface by Fig. 6 (A) is shown
It is intended to；
Fig. 6 (B) is Fig. 6 (A) detailed step flow chart.
【Symbol description】
Conflux video and the single page purchase system 1 of business workflow
Make module 10
Script 11
Instructor in broadcasting's end module 20
Script modified module 21
Signal dispatcher module 22
User interface 30
Show the page 31
Video area 32
Signal dispatcher module 33
Embedded shopping component 40
Merchandise news 41
Order input field 42
Video V1
Step S301~S312
Step S401~S410
Step S501~S506
Step S601~S612a, S612b
Embodiment
Fig. 1 is the one of the present invention a kind of conflux video and the single page purchase system of business workflow to be preferable to carry out
The system architecture schematic diagram of example.As shown in figure 1, this confluxes, video and the shopping of the single page of business workflow are
System 1 mainly includes：One make module 10, instructor in broadcasting's end module 20, an at least user interface 30 and
One embedded shopping component 40.The making module 10 corresponds to a script 11 of a video V1 to produce.
Instructor in broadcasting's end module 20 transmits and video V1 to obtain the script 11 according to the script 11
A related at least play instruction and at least one shopping component idsplay order.An at least user interface 30
It is arranged on a user end apparatus, to be linked with instructor in broadcasting's end module 20, and provides a display page
Face 31, a video area 32 is wherein provided on the display page 31 to show video V1, and the video
V1 foundations play out from the play instruction of instructor in broadcasting's end module 20.The embedded shopping component
40 are shown in the display page according to the shopping component idsplay order from instructor in broadcasting's end module 20
On face 31.
Wherein, the script 11 comprises at least the related information of video V1 and the embedded shopping component
40 related information, and instructor in broadcasting's end module 20 decides whether to transmit the shopping group according to the script 11
Part idsplay order is to an at least user interface 30, so as to show the video simultaneously on the display page 31
V1 and the embedded shopping component 40.Preferably, video V1 can be that a certain commodity introduce shadow
Piece, the embedded shopping component 40 then contain the shopping letter related to the commodity corresponding to the video
Breath, to allow user to be bought using the embedded shopping component 40.
It is worth noting that, information definition signified in this specification be instruction, message, parameter or
Data etc. can be by the general designation of the object by network transmission.
In addition, when with multigroup video, each video can be considered as a program, thus when system according to
When sequence plays such video, just as one channel with multiple programs of offer.It is worth noting that,
Such video can be played by the mode using video streaming and on the user interface 30, i.e., this is at least
The picture that information shown by one user interface 30 is played from video streaming source, rather than entity
Film played out on the user interface 30.
Implement one in profit, in order to reach above-mentioned function, the information in the script 11 on video V1
Comprise at least：The parameter relevant with video V1 video streaming source with instruction, with when starting to broadcast
Put the relevant parameters of video V1 and instruction；Letter in the script 11 on the embedded shopping component 40
Breath comprises at least：The parameter relevant with the merchandise news of the embedded shopping component 40 and instruction and what
When show that the insertion regards the relevant parameter of shopping component 40 and instruction etc..It is noted that the script 11
In the information of video V1 and the embedded shopping component 40 be only citing, it is and non-limiting.
In addition, in an embodiment, instructor in broadcasting's end module 20 also includes a signal dispatcher module 22, should
An at least user interface 30 can also link with the signal dispatcher module 33 on user end apparatus.The instructor in broadcasting
The signal dispatcher module 22 of end module 20 to transfer information to an at least user interface 30, with
And receive the information from the user end apparatus.Similarly, the signal dispatcher module 33 comes to receive
From the information of instructor in broadcasting's end module 20, and when user inputs message by an at least user interface 30
Or after the information such as instruction, an at least user interface 30 also can pass through the signal dispatcher module 33 will be such
Information transmission is to instructor in broadcasting's end module 20.
Other instructor in broadcasting's end module 20 can link with multiple user end apparatus simultaneously, in the case, should
An at least information can be sent to multiple user interfaces 30 in a broadcast manner by signal dispatcher module 22,
Or the signal dispatcher module 22 can will be specific to an at least information for a particular demographic in a manner of grouping busy
It is sent to the multiple user interfaces 30 for belonging to the particular demographic, or the signal dispatcher module 22 can be with
One exclusive information is individually sent to an exclusive user interface 30.
In addition, this confluxes, video and the single page purchase system 1 of business workflow also include an at least database,
To record cross produced by the operating process of conflux video and the single page purchase system 1 of business workflow,
The information for receiving or transmitting.
First it is described in detail below for the embedded shopping component 40.Fig. 2 (A) is that this is embedded
Schematic diagram of the shopping component 40 in the preferred embodiment at least shown on a user interface 30.Such as figure
Shown in 2 (A), an at least merchandise news 41 is had on the embedded shopping component 40 and at least one is ordered
Purchase input field 42.An at least merchandise news 41 is such as at least picture of a commodity, the price
Information.At least one order input field 42 can then allow user to input the information of purchase, such as choose
Commodity, commodity amount, payment method etc..Therefore, while video V1 is played, this is embedded
Shopping component 40 is displayed on the same display page 31, and user can directly carry out the purchase of commodity
Buy without being linked to other pages again so that the convenience of transaction is largely lifted.It is worth noting
, the presentation mode of an at least merchandise news 41 is not particularly limited, any presentation mode
It is suitable for the present invention.The presentation mode of at least one order input field 42 does not also limit particularly
System, any presentation mode are suitable for the present invention, such as pulldownmenus, choose formula menu, manually
Input forms etc..
In the implementation of the embedded shopping component 40, at least a user interface 30 is preferably embedded into one for this
Section program code, this section of program code can receive the instruction from instructor in broadcasting's end module 20, and perform phase
Corresponding program.When receiving the shopping component idsplay order of instructor in broadcasting's end module 20, the Duan Cheng
Sequence code can just obtain real data (commodity picture, the price of merchandise news 41 from a business server
Deng), to form the embedded shopping component 40.Therefore, the embedded shopping component 40 is not before showing
The too many storage area of the user end apparatus can't be taken.It is described in more detail, when the instructor in broadcasting end mould
When block 20 transmits the shopping component idsplay order, relevant parameter (such as the commodity of commodity can be also transmitted in the lump
Corresponding business server location parameter, commodity price information parameter, discount parameter of commodity etc.) extremely should
An at least user interface 30, then obtain reality from an at least user interface 30 to the business server
Data.
In addition, the big I of the video area 32 changes in real time according to the operational order of user, such as
Shown in Fig. 2 (B).Therefore when the embedded shopping component 40 is shown, user can be by the video area
32 reduce, with choosing for convenience goods.
Referring again to Fig. 1, below for conflux video and the single page purchase system 1 of business workflow
Primary clustering be described in detail.
The making module 10 is preferred but is not limited to a computer program, and it is arranged on microprocessor
Electronic installation on, such as on a computer or a server.Therefore, the manager of system is available
The making module 10 makes script.In addition, when there is multiple videos to need to be played, the making mould
Block 10 also allows for producer to make a video dispatching information, such as the listing letter of such video
Breath.It is worth noting that, the content included by the video dispatching information is only to illustrate and non-limiting, reality
The making module 10 can provide manager to make the related information of more videos on border.In addition, the system
Making script caused by module 10 and video dispatching information can store to the making module 10 and produce chain
The lane database connect.
Instructor in broadcasting's end module 20 is preferred but is not limited to a computer program, and it is arranged at microprocessor
On the electronic installation of device, such as it is arranged on a computer or a server.Instructor in broadcasting's end module 20 with
The script makes module 10 and can be arranged on same computer or server, but can also be provided separately
In on different computer or server.Therefore, instructor in broadcasting's end module 20 can be considered a primary control program,
It controls the broadcasting period of each video according to foregoing video dispatching information, and is regarded according to each
The script of frequency controls the playing process of each video.In addition, instructor in broadcasting's end module 20 also with the data
Storehouse links, to obtain video dispatching information and script from the lane database.
The user end apparatus are preferably that (such as mobile phone, flat board calculate for a computer or a portable electronic products
Machine etc.), and an at least user interface 30 preferably but is not limited to one be installed on the user end apparatus
Application software.For example, when the user end apparatus are computer, an at least user interface 30
Can be a web browser, when the user end apparatus are mobile phone, at least a user interface 30 can for this
To be a mobile phone application software (APP).In other words, an at least user interface 30 is to allow user
The medium of interaction is produced with instructor in broadcasting's end module 20.
Therefore, when a commodity are intended to carry out by the single page purchase system 1 of conflux video and the business workflow
During sale, the manager of system can first with the making module 10 come manufacture to should commodity video
Script and playout schedule.And when reaching the broadcasting moment of the video, instructor in broadcasting's end module 20 can basis
Information in script and the instruction that transmits correlation (such as requires to play video, it is required that display is embedded and regard shopping
Component etc. instructs) to an at least user interface 30, and transmit correlation according to the information in script simultaneously
Parameter (such as provide the video video streaming source position, this it is embedded shopping component corresponding to
The parameters such as business server position) to an at least user interface 30, to allow an at least user interface 30
Corresponding program is produced according to the instruction of instructor in broadcasting's end module 20.
Then, the single page purchase system 1 of conflux video and the business workflow will be clarified in more detail aobvious
Show the video of commodity and the step flow of embedded shopping component.This explanation will be with video V1, its correspondence
Embedded shopping component 40 as an example.In addition, this explanation is only with a use of a user end apparatus
Family interface 30 is illustrated, and actually this steps flow chart is applicable on multiple user end apparatus.
Fig. 1, Fig. 3 (A) and 3 (B) are please also refer to, wherein Fig. 3 (A) is conflux video and the business workflow
The display of commodity of single page purchase system 1 video and it is embedded shopping component first embodiment flow
Schematic diagram, Fig. 3 (B) are Fig. 3 (A) detailed step flow chart.
First, step S301 is performed, and manager makes module 10 to work out the video by the script
V1 script 11 and video dispatching information, the wherein script 11 comprise at least the video with video V1
The relevant parameter in crossfire source with instruction, with when commencing play out the relevant parameters of video V1 and finger
Make, with the relevant parameter of merchandise news of the embedded shopping component 40 with instructing and with when showing
The insertion regards the information such as the relevant parameter of shopping component 40 and instruction, and the video dispatching information is at least wrapped
Include the information such as video V1 reproduction time.
Afterwards, step S302 is performed, and the script makes module 10 by caused script 11 and the video
Schedule information is sent to the database to be stored.Afterwards, step S303 is performed, the instructor in broadcasting end
Module 20 and the database link, to obtain the script 11 and the video dispatching information from the database.
Afterwards, step S304 is performed, and instructor in broadcasting's end module 20 carries out online with a user end apparatus.Afterwards,
Step S305 is performed, and instructor in broadcasting's end module 20 is by the information transmission of the user end apparatus to the database
To record, to record the user end apparatus, as subsequent authentication, related data are logined to use.
Afterwards, step S306 is performed, instructor in broadcasting's end module 20 according to the information of the script 11 and this regard
Frequency schedule information is believed to transmit the instruction of correlation to the user end apparatus, such as when reaching the video dispatching
During reproduction time in breath, instructor in broadcasting's end module 20 transmission requires to play the video V1 instruction and video
The user end apparatus are given in the position in crossfire source, so that the user interface 30 on the user end apparatus can
The instruction of broadcasting film is sent to the video streaming source according to instruction.
Afterwards, step S307 is performed, and the user interface 30 receives what the video streaming source was transmitted
Video data, to allow video V1 to be played in the video area 32.Afterwards, step S308 is performed,
When reaching the display time of the embedded shopping component 40, instructor in broadcasting's end module 20 transmits the finger of correlation
Order and parameter are to the user end apparatus, and the user interface 30 is according to such instruction and from corresponding to commodity
Business server obtains related commodity data (commodity picture, price etc.), to allow the user interface 30
Show the embedded shopping component 40.Afterwards, step S309 is performed, and user is in the user interface 30
Upper carry out Shopping Behaviors, and input the data such as shopping detail.Afterwards, step S310 is performed, the use
The data such as such shopping detail are sent to the business server and handled by family interface 30.Afterwards, walk
Rapid S311 is performed, and the business server is linked with a third-party payment system, and completes to pay the bill
Behavior, because the part of Third-party payment is widely used, do not enter herein for its thin portion flow
Row explanation.Afterwards, step S312 is performed, and this content done shopping is sent to by the business server
The database is for record.
It is worth noting that, the order of above-mentioned step is only to illustrate and non-limiting, art people
Scholar may know that some steps can be carried out simultaneously, and the order of some steps can also be changed, in addition
The content of some steps can also be adjusted, such as during step S306, instructor in broadcasting's end module 20 can be pre-
First send the instruction related to the embedded shopping component 40 and parameter to the user interface 30, therefore
During step S308, the can of user interface 30 directly requires to provide related letter to the business server
Breath.
It follows that script 11 and video dispatching information in this first embodiment are making module
Completion is produced on 10, and instructor in broadcasting's end module 20 is with regard to the control using such information progress whole system
System.
In addition, please also refer to Fig. 1, Fig. 4 (A) and 4 (B), wherein Fig. 4 (A) is conflux video and the business
The second embodiment of the video of the display of commodity of single page purchase system 1 for flow of being engaged in and embedded shopping component
Schematic flow sheet, Fig. 4 (B) be Fig. 4 (A) detailed step flow chart., should in second embodiment
Instructor in broadcasting's end module 20 also includes a script modified module 21, and the script modified module 21 can allow manager
The script 11 and the content of the video dispatching information are changed in instructor in broadcasting's end module 20.In other words, this
Two embodiments can change script 11 and video dispatching information at any time by the controllers of reality, and be able to
Video V1 playing process is allowed just like the effect that actual field program is performed.
First, step S401 is performed, and instructor in broadcasting's end module 20 is obtained from the database and completed
Script 11 and video dispatching information (such as step S301 to S303).Afterwards, step S402 is performed,
User is online by user end apparatus and instructor in broadcasting's end module 20, and is provided according to instructor in broadcasting's end module 20
Instruction perform corresponding program (such as step S304 to S306).Afterwards, step S403 is held
OK, the manager at instructor in broadcasting end utilizes the script modified module 21 of instructor in broadcasting's end module 20 to the script 11
Modify, such as change the display time of the embedded shopping component 40 etc..Meanwhile step S403 '
Also can be performed, the script modified module 21 can also be used to increase the rush of commodity in the manager at instructor in broadcasting end
Pin or advertising message, such as the relevant parameter of increase merchandise discount or instruction, and in subsequent steps
Allow the business server to modify, with this it is embedded shopping component 40 on show discount after business
Product price.
Afterwards, step S404 is performed, and instructor in broadcasting's end module 20 transmits according to amended script 11
Amended dependent instruction, to the user interface 30, makes the user interface 30 replace original with relevant parameter
This dependent instruction or relevant parameter, and corresponding program is performed according to this.Afterwards, step S405 quilts
Perform, video data is transmitted to the user interface 30 in video streaming source, to allow video V1 in the use
Played on family interface 30.Afterwards, step S406 is performed, and the user interface 30 is according in script 11
Hold, show the embedded shopping component 40 corresponding to video V1.Meanwhile step S406 ' also may be used
It is performed in the lump, the promotion of the display of commodity of user interface 30 or advertising message.It is worth noting that,
The script modified module 21 can also modify during video playback, such as in movie playback
During promotion or advertising message or show the embedded shopping at any time on user interface 30 at any time
Component 40 etc..
Afterwards, step S407 is performed, and user carries out Shopping Behaviors, and it is detailed to input shopping.It
Afterwards, step S408 is performed, and such shopping detail is sent to the business server by the user interface 30
Handled.Afterwards, step S409 is performed, and the business server enters with a third-party payment system
Row link, and complete the behavior of payment.Afterwards, step S410 is performed, the business server by this
The content of secondary shopping is sent to the database for record.
It is worth noting that, the order of above-mentioned step is only to illustrate and non-limiting, art people
Scholar may know that some steps can be carried out simultaneously, and the order of some steps can also be changed, in addition certain
The content of a little steps can also be adjusted.
It follows that instructor in broadcasting's end module 20 in this second embodiment can by the control of manager come
Change the parameter that sends and order, so as to manager can in video V1 playing process with use
Person carries out interaction, and changes the content of the script 11 at any time so that playing process can be provided as live straight
The effect broadcast.
If in addition, allow user and manager to produce interaction in video V1 playing process,
It must have the mechanism that information can be transferred mutually between instructor in broadcasting's end module 20 and the user interface 30.
Such as art heretofore taught, instructor in broadcasting's end module 20 can have a signal dispatcher module 22, on the user end apparatus
Also there is the signal dispatcher module 33, so that, can between instructor in broadcasting's end module 20 and the user interface 30
Carry out two-way interaction.Next will be illustrated for carrying out interactive mode.
Please also refer to Fig. 1, Fig. 5 (A) and 5 (B), wherein Fig. 5 (A) be instructor in broadcasting's end module 20 and one or
Multiple user interfaces 30 carry out the schematic flow sheet of interaction, and Fig. 5 (B) is Fig. 5 (A) detailed step stream
Cheng Tu.First, step S501 is performed, and manager is intended to push away and broadcast by the script modified module 21 input
Information or instructor in broadcasting's end module 20 information such as the script made are obtained by the database.Afterwards,
Step S502a is performed, and instructor in broadcasting's end module 20 is by the signal dispatcher module 22 by such information with wide
The mode broadcast send to all user interfaces 30 or with the mode to multicast by specific information transmission to spy
Multiple user interfaces 30 of grouping group, or give exclusive information transmission to a specific user interface 30.
Meanwhile step S502b is performed, the transmission of instructor in broadcasting's end module 20 can be recorded storage by the database.
Afterwards, step S503 is performed, and is intended to contact with the manager of instructor in broadcasting's end module 20 when there is a user
When, the user inputs an at least information by its user interface 30.Afterwards, step S504 is performed,
By the signal dispatcher module 33 on the user end apparatus, the information that the user is inputted is transferred into
Instructor in broadcasting's end module 20.Afterwards, step S505 is performed, and instructor in broadcasting's end module 20 is received by the information
Hair module 22 receives the information that the user is inputted, while the database can be by received and processing
Information record get off.Afterwards, step S506 is performed, and instructor in broadcasting's end module 20 is received by the information
Module 22 is sent out to transmit return information to the user.
So as to can mutually transmit letter between instructor in broadcasting's end module 20 and one or more user interfaces 30
Breath, and video V1 playing process and the display process of the embedded shopping component 40 can be made to produce more
More applications, for example, a user can transmit the message of agreed-upon price to instructor in broadcasting's end module 20,
When manager agrees to negotiate a price, it is possible to transmit exclusive message to the user.In addition, by above-mentioned
Mechanism, manager in itself can also be using a user interface come remote control instructor in broadcasting's end module 20
The script modified module 21.
In addition, in an embodiment, an at least user interface 30 also can be with a video set top boxes
(STB/OTT) device is linked, and the content of the display page 31 is passed into STB/OTT dresses
Put, i.e., through the STB/OTT devices by the display page 31 on a display device (such as TV etc.)
Display.
Fig. 1, Fig. 6 (A) and 6 (B) are please also refer to, wherein Fig. 6 (A) is that a user interface 30 will show page
The content in face 31 is transferred to the schematic flow sheet of the STB/OTT devices, and Fig. 6 (B) is the detailed of Fig. 6 (A)
Thin flow chart of steps.First, step S601 is performed, and a user passes through its user interface 30 to one
STB/OTT devices ask for a dynamic and produce pairing code.Afterwards, step S602 is performed, the STB/OTT
Device produces a dynamic and produces pairing code.Afterwards, step S603 is performed, the STB/OTT devices with
Instructor in broadcasting's end module 20 carries out online.Afterwards, step S604 is performed, and the STB/OTT devices should
Dynamic produces pairing code and is sent to instructor in broadcasting's end device 20 and the user interface 30.Afterwards, step S605
It is performed, user input turns film by the STB/OTT devices the instruction that plays.Afterwards,
Step S606 is performed, and the user interface 30 produces the instruction inputted of the user and the dynamic
Pairing code is submitted to the signal dispatcher module 33 of the user end apparatus.Afterwards, step S607 is performed,
The instruction inputted of the user and the dynamic are produced pairing code transmission by the signal dispatcher module 331
To instructor in broadcasting's end module 20.Afterwards, step S608 is performed, instructor in broadcasting's end module 20 checking dynamic
Pairing code is produced, and handles the requirement of user, transmits a control instruction afterwards to STB/OTT dresses
Put.Afterwards, step S609 is performed, and the database can record instructor in broadcasting's end module 20 and receive and locate
The record of reason.Afterwards, step S610a is performed, and instructor in broadcasting's end module 20 transmission result extremely should
User end apparatus are proved to be successful with informing, while step S610b is performed, and instructor in broadcasting's end module 20 will
The information transmissions such as script are to the STB/OTT devices.Afterwards, step S611 is performed, database note
Record the transmission record of instructor in broadcasting's end module 20.Afterwards, step S612a is performed, the user interface 30
One remote controller interface is changed into according to the instruction from instructor in broadcasting's end module 20, while step S612b
It is performed, video data is transmitted to the STB/OTT devices in video streaming source, to allow the video by this
STB/OTT devices perform broadcasting.
It is worth noting that, the order of above-mentioned step is only to illustrate and non-limiting, art people
Scholar may know that some steps can be carried out simultaneously, and the order of some steps can also be changed, in addition certain
The content of a little steps can also be adjusted.
In an embodiment, when the user is intended to carry out the STB/OTT devices using the remote controller interface
During control, the remote controller interface first transmits a control and requires message to instructor in broadcasting's end module, the instructor in broadcasting end
Module is requiring the actual control instruction of messaging to the STB/OTT devices according to the control.
So as to which, the single page purchase system of conflux video and business workflow provided by the present invention is by commodity
Video shows that the insertion regards with embedded shopping component integration on the same page, and in reasonable time
Do shopping component, to improve the probability that is placed an order of commodity success, while also allow user shopping process more
Add conveniently.In addition, by the setting of script editor module, existing buyer's guide film can be allowed to turn
It is changed into the program of live performance, to provide the mechanism that seller and user can link up at any time.In summary,
The present invention can make existing network selling more convenient, and the lifting of the sales volume to commodity
There can be great help.
Above-described embodiment explanation merely for convenience and illustrate, the interest field advocated of the present invention
From should be to be defined described in claim, rather than it be only limitted to above-described embodiment.
Claims (20)
1. a kind of video and single page purchase system of business workflow of confluxing, it is characterised in that include：
One makes module, to produce a script of a corresponding video；
One instructor in broadcasting's end module, to obtain the script, and transmitted according to the script related to the video
A play instruction and one shopping component idsplay order；
One user interface, a user end apparatus are arranged at, to be linked with instructor in broadcasting's end module, and
The one display page is provided, a video area is wherein provided on the display page to show the video, and should
Video foundation plays out from the play instruction of instructor in broadcasting's end module；And
One embedded shopping component, according to the shopping component idsplay order from instructor in broadcasting's end module
It is shown on the display page；
Wherein, the script includes the letter of the related information of the video and the embedded shopping component correlation
Breath, and instructor in broadcasting's end module extremely should according to the script to decide whether to transmit the shopping component idsplay order
User interface, so as to show the video and the embedded shopping component simultaneously on the display page.
2. conflux video and the single page purchase system of business workflow as claimed in claim 1, it is special
Sign is that wherein instructor in broadcasting's end module also includes a script modified module, to make the manager of outside saturating
The script modified module is crossed to change the script.
3. conflux video and the single page purchase system of business workflow as claimed in claim 1, it is special
Sign is that wherein the embedded shopping component is ordered defeated comprising an at least merchandise news and at least one simultaneously
Enter field.
4. conflux video and the single page purchase system of business workflow as claimed in claim 1, it is special
Sign is that wherein instructor in broadcasting's end module also includes a signal dispatcher module, to will an at least information with
The mode of broadcast is sent to multiple user interfaces, or an at least information is sent into category in a manner of grouping busy
In multiple user interfaces of a particular demographic, or an at least information is individually sent to appointed one and used
Family interface, the wherein packet are containing at least one instruction and/or an at least data.
5. conflux video and the single page purchase system of business workflow as claimed in claim 1, it is special
Sign is, wherein instructor in broadcasting's end module by the content on the display page also being transferred to one
STB/OTT devices.
6. conflux video and the single page purchase system of business workflow as claimed in claim 5, it is special
Sign is, wherein when the content on the display page is transferred to the STB/OTT devices, the use
The display page of family interface is converted into a remote controller interface.
7. conflux video and the single page purchase system of business workflow as claimed in claim 6, it is special
Sign is that the remote controller interface first transmits a control and required to instructor in broadcasting's end module, instructor in broadcasting's end module
Requiring one control instruction of transmission to the STB/OTT devices according to the control.
8. conflux video and the single page purchase system of business workflow as claimed in claim 5, it is special
Sign is that wherein instructor in broadcasting's end module produces pairing code to match STB/OTT dresses according to a dynamic
Put and the user interface.
9. conflux video and the single page purchase system of business workflow as claimed in claim 1, it is special
Sign is that wherein the big I of the video area on the display page is according to one from external user
Operational order and change in real time.
10. conflux video and the single page purchase system of business workflow as claimed in claim 1, it is special
Sign is, wherein when instructor in broadcasting's end module receives the modification pin that a specific user interface transmitted
During this instruction, instructor in broadcasting's end module allows the script to be changed.
11. a kind of single page purchase method of conflux video and business workflow, it is characterised in that it passes through
An at least processor at least on an electronic installation performs, and this method includes step：
A script of a corresponding video is obtained, and the script is embedding including the related information of the video and one
Enter the related information of formula shopping component；
A play instruction related to the video is transmitted according to the script and is shown with a shopping component and is referred to
Order；
Make a user end apparatus a user interface provide one display the page, the display page include to
A video area of the video is shown, and the video is played according to the play instruction；And
When the video is being played to a particular moment in the display interface, make the display page according to
The shopping component idsplay order and show an embedded shopping component so that the display page is shown simultaneously
The video and the embedded shopping component；
Wherein, whether the shopping component idsplay order is transmitted according to the script to determine.
12. the single page purchase method of conflux video and business workflow as claimed in claim 11, its
It is characterised by, it also includes step：Allow the script pass through outside manager editor and changed.
13. the single page purchase method of conflux video and business workflow as claimed in claim 11, its
It is characterised by, it also includes step：Make this it is embedded buy component and meanwhile comprising an at least merchandise news and
At least one orders input field.
14. the single page purchase method of conflux video and business workflow as claimed in claim 11, its
It is characterised by, it also includes step：An at least information is sent to multiple user interfaces in a broadcast manner,
Or an at least information is sent to the multiple user interfaces for belonging to a particular demographic in a manner of grouping busy, or
An at least information is individually sent to a specific user interface, wherein an at least information is included at least
One instruction and/or an at least data.
15. the single page purchase method of conflux video and business workflow as claimed in claim 11, its
It is characterised by, it also includes step：Content on the display page is transferred to a STB/OTT devices.
16. the single page purchase method of conflux video and business workflow as claimed in claim 15, its
It is characterised by, it also includes step：When the content on the display page is transferred to STB/OTT dresses
It is a remote controller interface by the display conversion of page of the user interface when putting.
17. the single page purchase method of conflux video and business workflow as claimed in claim 16, its
It is characterised by, it also includes step：The remote control request from the remote controller interface is received, further according to this
Remote control request transmits a control instruction to the STB/OTT devices.
18. the single page purchase method of conflux video and business workflow as claimed in claim 15, its
It is characterised by, it also includes step：Pairing code is produced to match the STB/OTT devices according to a dynamic
And the user interface.
19. the single page purchase method of conflux video and business workflow as claimed in claim 11, its
It is characterised by, it also includes step：It is aobvious to change this in real time according to the operational order from external user
Show the size of the video area on the page.
20. the single page purchase method of conflux video and business workflow as claimed in claim 11, its
It is characterised by, it also includes step：Refer to when receiving one from special user interface modification script
When making, changed the script.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610322436.1A CN107391093A (en) | 2016-05-16 | 2016-05-16 | Conflux video and the single page purchase system and its method of business workflow |
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| CN201610322436.1A CN107391093A (en) | 2016-05-16 | 2016-05-16 | Conflux video and the single page purchase system and its method of business workflow |
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