TWI629653B - Single page shopping system converging video streaming and commerce processes and method thereof - Google Patents

Abstract

The invention provides a single page shopping system for confluence video and business programs, comprising: a production module The group is configured to generate a script corresponding to a video; a terminal module for transmitting a play command related to the video and a shopping component display command according to the script; a user interface, disposed at a user end And displaying a display page, wherein the display page provides a video area for displaying the video, and the video is played according to the play instruction from the guide module; and an embedded shopping component, according to The shopping component displays an instruction to be displayed; wherein the terminal module determines whether to transmit the shopping component display instruction to the user interface according to the script, so that the video and the embedded shopping are simultaneously displayed on the display page. element.

Description

Single page shopping system and method for convergence video and business program

The present invention relates to a shopping system and method thereof, and more particularly to a one-page shopping system and method for converging video and business programs.

With the development of the Internet, more and more products are traded through the Internet, so that users can go shopping without going out. With the development of video streaming, more and more shopping webpages will place the introductory video of the product on the webpage to enhance the user's desire to shop, and provide a link to the shopping page on the webpage so that the user can link to Shopping page to buy. However, when watching a movie, the idea of shopping is often generated in a short period of time. This way of connecting users to other pages is very likely to make the user cancel the purchase in the process of linking because it is too time-consuming or too troublesome. Thoughts. In addition, the videos introduced by these products may cause the user to have the biggest purchase idea at a certain time, but when the user links to other pages, the playback of the movie is stopped, and the user's desire to purchase is reduced.

In addition, the playback of the videos introduced by these products is fixed. The user can only decide whether to shop by the originally planned page, and the user cannot interact with the seller in real time. This does not provide the same as the actual shopping. The role of real bargaining. Similarly, the seller can’t match the video. The play is changed. During the playback process, the seller can't instantly increase the information on the desire to buy or sell, just like the actual shopping. It can be seen that the current online shopping mechanism still has a lot of room for improvement.

In view of this, the present invention provides a one-page shopping system for converging video and business programs to solve the shortcomings of the above-mentioned online shopping mechanism.

An object of the present invention is to provide a single-page shopping system for a converged video and business program, comprising: a production module for generating a channel information, and the channel information includes a script corresponding to a video; a navigation terminal module For obtaining the script, and transmitting a play command related to the video and a shopping component display command according to the script; a user interface is disposed on a user device to connect with the guide module; And providing a display page, wherein the display page provides a video area for displaying the video, and the video is played according to the play instruction from the guide module; and an embedded shopping component, according to the The shopping component display instruction of the terminal module is displayed on the display page; wherein the script includes parameters and instructions related to the video and parameters and instructions related to the embedded shopping component, and the broadcast terminal The module determines, according to the script, whether to transmit the shopping component display instruction to the user interface, so that the display page is simultaneously The video shows the shopping embedded element. By using the single-page shopping system of the video and business programs, the embedded video components can be displayed on the same page when the related video of the product is played, so that the user who views the video can directly perform the same page. The commercial program does not have to be transferred to other pages, and the video playback is not interrupted, which greatly improves the convenience of shopping.

Another object of the present invention is to provide a one-page shopping method for a converged video and business program, which is executed by at least one processor on at least one server, the method comprising the steps of: obtaining a channel information, the channel information including Corresponding to a video script, and the script includes parameters and instructions related to the video and parameters and instructions related to an embedded shopping component; according to the script, a playback command related to the video and a shopping component are transmitted. Displaying a command; causing a user interface of a client device to provide a display page, the display page including a video area for displaying the video, and the video system is played according to the play instruction; and when the video is in the When the display interface is played to a specific time, the display page displays an embedded shopping component according to the shopping component display instruction, so that the display page simultaneously displays the video and the embedded shopping component; wherein the shopping component Whether the display command is transmitted or not is determined according to the script. By this method, the embedded shopping component can be displayed on the same page when the related video of the product is played, so that the user who views the video can directly perform the commercial program on the same page without having to transfer to other pages. It also makes the playback of video uninterrupted, which greatly improves the convenience of shopping.

1‧‧‧Single-page shopping system for video and business programs

10‧‧‧Production Module

11‧‧‧ script

20‧‧‧guide module

21‧‧‧Script modification module

22‧‧‧Information Transceiver Module

30‧‧‧User interface

31‧‧‧Display page

32‧‧‧Video area

33‧‧‧Information Transceiver Module

40‧‧‧ embedded shopping components

41‧‧‧Product Information

42‧‧‧Order input field

V1‧‧‧ video

S301~S312‧‧‧Steps

S401~S410‧‧‧Steps

S501~S506‧‧‧Steps

S601~S612a, S612b‧‧‧ steps

1 is a schematic diagram of a system architecture of a preferred embodiment of a single-page shopping system for a converged video and business program of the present invention.

2(A) is a schematic illustration of a preferred embodiment of an embedded shopping element displayed on a user interface.

Fig. 2(B) is a view of a preferred embodiment of the size change of the video area.

Fig. 3(A) is a flow chart showing the first embodiment of the display process of the video and embedded shopping elements of the product.

Fig. 3(B) is a flow chart showing the detailed steps of Fig. 3(A).

4(A) is a flow chart showing a second embodiment of a display process of a commercial video and an embedded shopping component.

Fig. 4(B) is a flow chart showing the detailed steps of Fig. 4(A).

FIG. 5(A) is a schematic diagram showing the interaction between the terminal module and the user interface.

Fig. 5(B) is a flow chart showing the detailed steps of Fig. 5(A).

FIG. 6(A) is a flow chart showing the user interface transferring the content of the display page to the STB/OTT device.

Fig. 6(B) is a flow chart showing the detailed steps of Fig. 6(A).

1 is a schematic diagram of a system architecture of a preferred embodiment of a single-page shopping system for a converged video and business program according to the present invention. As shown in FIG. 1 , the single-page shopping system 1 of the convergence video and business program mainly comprises: a production module 10, a navigation terminal module 20, at least one user interface 30, and an embedded shopping component 40. The production module 10 is configured to generate a script 11 corresponding to a video V1. The terminal module 20 is configured to obtain the script 11 and transmit at least one play instruction and at least one shopping element display instruction related to the video V1 according to the script 11. The at least one user interface 30 is disposed on a user terminal device to connect with the terminal module 20, and provides a display page 31. The display page 31 provides a video area 32 for displaying the video. V1, and the video V1 is played according to the play command from the terminal module 20. The embedded shopping component 40 is displayed on the display page 31 in accordance with the shopping component display command from the terminal module 20.

The script 11 includes at least the information related to the video V1 and the information related to the embedded shopping component 40, and the terminal module 20 determines, according to the script 11, whether to transmit the shopping component display command to the at least one use. The interface 30 is such that the video V1 and the embedded shopping component 40 are simultaneously displayed on the display page 31. Preferably, the video V1 can be an introduction movie of a certain product, and the embedded shopping component 40 includes shopping information related to the product corresponding to the video, so that the user can use the embedded shopping component 40. Make a purchase.

It is worth noting that the information referred to in this manual is defined as a general term for an object that can be transmitted over the network, such as instructions, messages, parameters or data.

In addition, when there are multiple sets of video, each video can be regarded as a program, so when the system plays the videos in sequence, it is like providing a channel with multiple programs. It should be noted that the video information can be played on the user interface 30 by means of video streaming, that is, the information displayed by the at least one user interface 30 is from a video played by the video stream source. Instead of a physical movie, the movie is played on the user interface 30.

In an embodiment, in order to achieve the above function, the information about the video V1 in the script 11 includes at least: parameters and instructions related to the video stream source of the video V1, and parameters related to when to start playing the video V1. The information about the embedded shopping component 40 in the script 11 includes at least parameters and instructions related to the product information of the embedded shopping component 40, parameters and instructions related to when the embedded shopping component 40 is displayed. It should be noted that the information of the video V1 and the embedded shopping component 40 in the script 11 is merely an example and not a limitation.

In addition, in an embodiment, the terminal module 20 further includes an information transceiver module 22, and the at least one user interface 30 can also be coupled to an information transceiver module 33 on the client device. The information transceiver module 22 of the terminal module 20 is configured to transmit information to the at least one user interface. 30, and receiving information from the client device. Similarly, the information transceiver module 33 is configured to receive information from the terminal module 20, and when the user inputs information such as a message or an instruction through the at least one user interface 30, the at least one user interface The information can also be transmitted to the terminal module 20 through the information transceiver module 33.

In addition, the terminal module 20 can be connected to a plurality of user devices at the same time. In this case, the information transceiver module 22 can transmit at least one piece of information to a plurality of user interfaces 30 by broadcast, or send and receive the information. The module 22 can transmit at least one information specific to a specific group to a plurality of user interfaces 30 belonging to the specific group in a group call manner, or the information transceiver module 22 can separate an exclusive information. Transfer to a dedicated user interface 30.

In addition, the single-page shopping system 1 of the convergence video and business program further includes at least one database for recording information generated, received or transmitted during the operation of the single-page shopping system 1 of the converged video and business program. .

The embedded shopping component 40 will be described in detail below. 2(A) is a schematic diagram of a preferred embodiment of the embedded shopping component 40 displayed on the at least one user interface 30. As shown in FIG. 2(A), the embedded shopping component 40 has the at least one product information 41 and at least one order entry field 42. The at least one product information 41 is, for example, information such as a picture, a price, and the like of the at least one product. The at least one order entry field 42 allows the user to enter the purchased information, such as the selected item, the number of items, the payment method, and the like. Therefore, when the video V1 is played, the embedded shopping component 40 can be displayed on the same display page 31, and the user can directly purchase the product without connecting to other pages, so that the convenience of the transaction is greatly Upgrade. It should be noted that the manner in which the at least one product information 41 is presented is not particularly limited, and any presentation manner is applicable to the present invention. At least one order The manner in which the input field 42 is presented is also not particularly limited, and any presentation manner is applicable to the present invention, such as a pull-down menu, a check-in menu, a manual input form, and the like.

In the implementation of the embedded shopping component 40, the at least one user interface 30 is preferably embedded with a code that can receive instructions from the terminal module 20 and execute a corresponding program. When receiving the shopping component display instruction of the terminal module 20, the segment code obtains the actual data (product image, price, etc.) of the product information 41 from a business server to form the embedded shopping component. 40. Therefore, the embedded shopping component 40 does not occupy too much storage space of the client device before being displayed. In more detail, when the terminal module 20 transmits the shopping component display command, the relevant parameters of the product (for example, the business server location parameter corresponding to the product, the commodity price information parameter, the discount parameter of the product, etc.) are also transmitted. To the at least one user interface 30, the at least one user interface 30 obtains the actual data from the commerce server.

In addition, the size of the video area 32 can be changed instantaneously according to an operation instruction of the user, as shown in FIG. 2(B). Therefore, when the embedded shopping component 40 is displayed, the user can zoom out the video area 32 to facilitate the purchase of the product.

Referring again to FIG. 1, the main components of the single-page shopping system 1 of the confluent video and business program will be described in detail below.

The production module 10 is preferably, but not limited to, a computer program disposed on an electronic device having a microprocessor, such as a computer or a server. Therefore, the administrator of the system can use the production module 10 to create a script. In addition, when a plurality of videos need to be played, the production module 10 can also allow the producer to create a video schedule information, such as a program schedule information of the videos. It is worth noting that the content of the video schedule information is only an example and not a limitation. In fact, the production module 10 can provide managers to create more video-related information. In addition, the script and video schedule information generated by the production module 10 can be stored in a database connected to the production module 10.

Preferably, the terminal module 20 is not limited to a computer program, and is disposed on an electronic device having a microprocessor, such as a computer or a server. The console module 20 and the scripting module 10 can be disposed on the same computer or server, but can also be separately installed on different computers or servers. Therefore, the terminal module 20 can be regarded as a main control program, which controls the playing period of each video according to the foregoing video scheduling information, and controls the playing process of each video according to the script of each video. In addition, the terminal module 20 is also coupled to the database to obtain video schedule information and scripts from the database.

The user terminal device is preferably a computer or a mobile electronic product (such as a mobile phone, a tablet computer, etc.), and the at least one user interface 30 is preferably but not limited to an application software installed on the user terminal device. For example, when the client device is a computer, the at least one user interface 30 can be a web browser. When the client device is a mobile phone, the at least one user interface 30 can be a mobile phone application software ( APP). In other words, the at least one user interface 30 is a medium for the user to interact with the terminal module 20.

Therefore, when a product is to be sold through the one-page shopping system 1 of the converged video and business program, the system administrator can first use the production module 10 to create a script and a play schedule corresponding to the video of the product. When the video playback time is reached, the terminal module 20 transmits related commands (eg, requesting to play video, requesting to display an embedded view shopping component, etc.) to the at least one user interface 30 according to the information in the script. And simultaneously transmitting relevant parameters according to the information in the script (for example, providing the video stream source location of the video, the business server location corresponding to the embedded shopping component) The parameter is configured to the at least one user interface 30 to cause the at least one user interface 30 to generate a corresponding program according to the instruction of the terminal module 20.

Next, the flow of the steps of displaying the video and embedded shopping elements of the product in the one-page shopping system 1 of the confluent video and business program will be described in more detail. This description will be exemplified by video V1, its corresponding embedded shopping element 40. In addition, the description is only described by a user interface 30 of a client device. In fact, this step procedure can be applied to a plurality of client devices.

Please refer to FIG. 1 , FIG. 3 (A ) and 3 (B) at the same time, wherein FIG. 3 (A) is a first embodiment of the video and embedded shopping component for displaying the product of the single page shopping system 1 of the confluent video and business program. FIG. 3(B) is a flow chart of detailed steps of FIG. 3(A).

First, the step S301 is executed, and the administrator creates the script 11 and the video schedule information of the video V1 through the script, wherein the script 11 includes at least parameters and instructions related to the video stream source of the video V1. Information and instructions related to when to start playing the video V1, parameters and instructions related to the product information of the embedded shopping component 40, and information and parameters related to when to display the embedded shopping component 40, and the video The program information includes at least information such as the playback time of the video V1.

Thereafter, step S302 is executed, and the script creation module 10 transmits the generated script 11 and the video schedule information to the database for storage. Then, step S303 is executed, and the terminal module 20 is connected to the database to obtain the script 11 and the video schedule information from the database. Thereafter, step S304 is executed, and the terminal module 20 is connected to a client device. Then, step S305 is executed, and the terminal module 20 transmits the information of the client device to the database for recording, so as to record the client device for use as a subsequent authentication and login related data.

Then, the step S306 is executed, and the terminal module 20 transmits the relevant command to the user equipment according to the information of the script 11 and the video schedule information, for example, when the play time in the video schedule information is reached. The terminal module 20 transmits the command to play the video V1 and the location of the video stream source to the client device, so that the user interface 30 on the client device can source the video stream according to the command. Issue an instruction to play the movie.

Then, step S307 is executed, and the user interface 30 receives the video data transmitted by the video stream source to play the video V1 in the video area 32. Thereafter, step S308 is executed. When the display time of the embedded shopping component 40 is reached, the terminal module 20 transmits relevant commands and parameters to the client device, and the user interface 30 receives the product according to the instructions. The corresponding business server obtains relevant product information (product image, price, etc.) to cause the user interface 30 to display the embedded shopping component 40. Thereafter, step S309 is executed, the user performs a shopping behavior on the user interface 30, and inputs information such as shopping details. Thereafter, step S310 is executed, and the user interface 30 transmits the data such as the shopping details to the commerce server for processing. Thereafter, step S311 is executed, the commerce server is connected with a third-party payment system, and the payment behavior is completed. Since the part of the third-party payment has been widely used, the detailed process is not described here. Thereafter, step S312 is executed, and the commerce server transmits the content of the purchase to the database for recording.

It should be noted that the order of the above steps is only an example and not a limitation. Those skilled in the art may know that some steps may be performed simultaneously, and the order of some steps may be modified, and the content of some steps may also be performed. For example, in step S306, the terminal module 20 can transmit the commands and parameters related to the embedded shopping component 40 to the user interface 30 in advance. Therefore, the user interface 30 can directly The business server requires information.

It can be seen that the script 11 and the video schedule information in the first embodiment are all completed on the production module 10, and the terminal module 20 uses the information to control the entire system.

Please also refer to FIG. 1, FIG. 4(A) and FIG. 4(B), wherein FIG. 4(A) shows the video of the product and the embedded shopping component of the single-page shopping system 1 of the confluence video and business program. The flow chart of the aspect, FIG. 4(B) is a flow chart of the detailed steps of FIG. 4(A). In the second embodiment, the terminal module 20 further includes a script modification module 21, and the script modification module 21 allows the administrator to modify the script 11 and the video schedule information on the terminal module 20. content. In other words, the second embodiment can modify the script 11 and the video schedule information at any time by the actual controller, so that the playback process of the video V1 can be effected as an actual live program.

First, the step S401 is executed, and the terminal module 20 obtains the created script 11 and the video schedule information from the database (as in steps S301 to S303). Then, the step S402 is executed, the user connects the client device with the terminal module 20, and executes the corresponding program according to the instruction provided by the terminal module 20 (as in steps S304 to S306). Then, the step S403 is executed, and the administrator of the terminal uses the script modification module 21 of the terminal module 20 to modify the script 11, for example, modifying the display time of the embedded shopping component 40. At the same time, step S403' can also be executed, and the manager of the broadcast terminal can also use the script modification module 21 to increase the promotion or advertisement information of the product, for example, adding relevant parameters or instructions of the product discount, and letting the subsequent step The business server is modified to display the discounted item price on the embedded shopping element 40.

Then, the step S404 is executed, and the terminal module 20 transmits the modified related instruction and related parameters to the user interface 30 according to the modified script 11, so that the user interface 30 replaces the original related instruction or Related parameters, and the corresponding procedures are executed accordingly. Thereafter, step S405 is performed, and the video stream source transmits the video data to the user interface 30 to make the video V1 The user interface 30 plays. Thereafter, step S406 is executed, and the user interface 30 displays the embedded shopping component 40 corresponding to the video V1 according to the content of the script 11. At the same time, step S406' can also be performed together, and the user interface 30 displays the promotion or advertisement information of the product. It should be noted that the script modification module 21 can also be modified during the video playback process, for example, during the video playback process, the user interface 30 can be promoted or advertised at any time, or the embedded shopping component 40 can be displayed at any time. .

Thereafter, step S407 is executed, the user performs a shopping behavior, and inputs a shopping detail. Thereafter, step S408 is executed, and the user interface 30 transmits the shopping details to the commerce server for processing. Thereafter, step S409 is executed, the commerce server is connected with a third party payment system, and the payment behavior is completed. Thereafter, step S410 is executed, and the commerce server transmits the content of the shopping to the database for recording.

It should be noted that the order of the above steps is merely an example and not a limitation. Those skilled in the art may know that some steps may be performed simultaneously, and the order of some steps may be modified, and the contents of some steps may also be adjusted. .

Therefore, the terminal module 20 in the second embodiment can modify the issued parameters and commands by the administrator's control, so that the administrator can interact with the user during the playback of the video V1. And change the content of the script 11 at any time, so that the playback process can provide effects such as live broadcast.

In addition, if the user and the manager can interact during the playback of the video V1, a mechanism must be available for the information to be transmitted between the terminal module 20 and the user interface 30. As shown in the foregoing, the terminal module 20 can have the information transceiver module 22, and the user terminal device also has the information transceiver module 33, whereby the terminal module 20 and the user interface 30 are Two-way interaction is possible. The next step is to explain how to interact.

Please refer to FIG. 1 , FIG. 5(A) and FIG. 5(B), wherein FIG. 5(A) is a schematic diagram of the interaction between the terminal module 20 and one or more user interfaces 30, and FIG. 5(B). ) is a detailed step flow chart of Figure 5 (A). First, the step S501 is executed, and the administrator inputs the information to be pushed by the script modification module 21 or the information of the created script is obtained by the guide module 20 from the database. Then, in step S502a, the terminal module 20 transmits the information to all user interfaces 30 by means of the information transceiver module 22, or transmits specific information to a specific group by means of multicast. The plurality of user interfaces 30 of the group or the dedicated information is transmitted to a specific user interface 30. At the same time, step S502b is executed, and the database stores the transmission record of the terminal module 20. Thereafter, step S503 is executed. When a user wants to contact the manager of the terminal module 20, the user inputs at least one piece of information through the user interface 30. Then, step S504 is executed, and the information input by the user is transmitted to the terminal module 20 by the information transceiver module 33 on the client device. Then, the step S505 is executed, and the terminal module 20 receives the information input by the user through the information transceiver module 22, and the database records the received and processed information. Then, the step S506 is executed, and the terminal module 20 transmits the reply information to the user by using the information transceiver module 22.

Therefore, the terminal module 20 and the one or more user interfaces 30 can transmit information to each other, and can generate more applications for the playback process of the video V1 and the display process of the embedded shopping component 40. For example, a user can transmit a bargained message to the terminal module 20, and when the manager agrees to bargain, the user can transmit a unique message to the user. In addition, the above-mentioned mechanism allows the administrator to remotely control the script modification module 21 of the terminal module 20 by using a user interface.

In addition, in an embodiment, the at least one user interface 30 can also be coupled to a video set top box (STB/OTT) device to transfer the content of the display page 31 to the STB/OTT device. The STB/OTT device displays the display page 31 on a display device (e.g., a television, etc.).

Please refer to FIG. 1 , FIG. 6(A) and FIG. 6(B) simultaneously, wherein FIG. 6(A) is a schematic diagram of a user interface 30 transferring the content of the display page 31 to the STB/OTT device, and FIG. 6 B) is a flow chart of the detailed steps of Figure 6(A). First, step S601 is performed, and a user requests a dynamic generation pairing code from an STB/OTT device via its user interface 30. Thereafter, step S602 is performed, and the STB/OTT device generates a dynamically generated pairing code. Thereafter, step S603 is executed, and the STB/OTT device is connected to the terminal module 20. Thereafter, step S604 is executed, and the STB/OTT device transmits the dynamically generated pairing code to the terminal device 20 and the user interface 30. Thereafter, step S605 is executed, the user inputs an instruction to transfer the movie to the STB/OTT device for playback. Thereafter, step S606 is executed, and the user interface 30 delivers the input command of the user and the dynamically generated pairing code to the information transceiving module 33 of the client device. Then, the step S607 is executed, and the information transceiver module 331 transmits the input command of the user and the dynamically generated pairing code to the terminal module 20. Thereafter, step S608 is executed, the terminal module 20 verifies the dynamically generated pairing code, and processes the user's request, and then transmits a control command to the STB/OTT device. Thereafter, step S609 is executed, and the database records the records received and processed by the terminal module 20. Thereafter, the step S610a is executed, the terminal module 20 transmits the processing result to the client device to notify the verification success, and the step S610b is executed, and the terminal module 20 transmits the information such as the script to the STB/OTT device. Thereafter, step S611 is executed, and the database records the transmission record of the terminal module 20. Thereafter, step S612a is executed, and the user interface 30 is converted into a remote controller interface according to an instruction from the terminal module 20. Step S612b is performed, and the video stream source transmits video data to the STB/OTT device to cause the video to be played by the STB/OTT device.

It should be noted that the order of the above steps is merely an example and not a limitation. Those skilled in the art may know that some steps may be performed simultaneously, and the order of some steps may be modified, and the contents of some steps may also be adjusted. .

In an embodiment, when the user wants to control the STB/OTT device by using the remote controller interface, the remote controller interface first transmits a control request message to the guide terminal module, where the guide terminal module is The actual control command is transmitted to the STB/OTT device based on the control request message.

Thereby, the single-page shopping system of the convergence video and business program provided by the invention integrates the video of the product and the embedded shopping component on the same page, and displays the embedded-view shopping component at an appropriate time to improve the success of the product. The chance of placing an order also makes the user's shopping process more convenient. In addition, through the setting of the script editing module, the existing product introduction movie can be converted into a live performance program to provide a mechanism for the seller and the user to communicate at any time. In summary, the present invention can make existing online sales more convenient, and can greatly improve the number of sales of goods.

The above-mentioned embodiments are merely examples for convenience of description, and the scope of the claims should be based on the scope of the patent application, and is not limited to the above embodiments.

Claims (20)

A single-page shopping system for a streaming video and a business program, comprising: a production module for generating a script corresponding to a video, and the video is from an external server; a navigation module for obtaining the script And transmitting, according to the script, a play command related to the video and a shopping component display command; a user interface is disposed on a client device to connect with the guide module, and provide a display page. The display page provides a video area for displaying the video, and the video is played according to the play instruction from the terminal module; and an embedded shopping component, the single stream video and business program The page shopping system actively controls the display timing, and is displayed on the display page according to the shopping component display instruction from the terminal module; wherein the script includes the video related information and the information related to the embedded shopping component And the terminal module determines, according to the script, whether to transmit the shopping component display instruction to the user interface, The video also shows the element embedded shopping on the display page. The one-page shopping system of the convergence video and business program according to the first aspect of the patent application, wherein the guide module further includes a script modification module, so that an external administrator can modify the module through the script to modify the module. script. The one-page shopping system of the convergence video and business program according to claim 1, wherein the embedded shopping component includes at least one product information and at least one order input field. For example, the single-page shopping system of the convergence video and business program described in claim 1 wherein the terminal module further includes an information transceiver module for broadcasting at least one piece of information. Transferring to a plurality of user interfaces, or transmitting at least one piece of information to a plurality of user interfaces belonging to a specific group by group call, or transmitting at least one piece of information to a designated user interface separately, wherein The information includes at least one instruction and/or at least one item. The one-page shopping system of the convergence video and business program according to claim 1, wherein the terminal module is further configured to transfer the content on the display page to an STB/OTT device. The one-page shopping system of the convergence video and business program according to claim 5, wherein when the content on the display page is transferred to the STB/OTT device, the display page of the user interface is converted into A remote control interface. For example, in the one-page shopping system of the convergence video and business program described in claim 6, the remote controller interface first transmits a control request to the terminal module, and the terminal module transmits one according to the control request. Control commands to the STB/OTT device. The one-page shopping system of the convergence video and business program according to claim 5, wherein the terminal module pairs the STB/OTT device and the user interface according to a dynamically generated pairing code. The one-page shopping system of the confluence video and business program according to claim 1, wherein the size of the video area on the display page is instantly changeable according to an operation instruction from an external user. The one-page shopping system of the convergence video and business program according to the first aspect of the patent application, wherein the terminal module receives a modification script instruction transmitted by a specific user interface, Let the script be modified. A single-page shopping method for a converged video and business program is performed by at least one processor on at least one electronic device, the method comprising the steps of: Obtaining a script corresponding to a video, the script includes information related to the video and information related to an embedded shopping component, and the video is from an external server; and transmitting a play instruction related to the video according to the script Displaying an instruction with a shopping component; causing a user interface of a client device to provide a display page, the display page including a video area for displaying the video, and the video system is played according to the play instruction; When the video is played to the specific time on the display interface, the display page displays an embedded shopping component according to the shopping component display instruction, so that the display page simultaneously displays the video and the embedded shopping component; Whether the shopping component display instruction is transmitted or not is determined according to the script, and the single-page shopping system of the convergence video and business program actively controls the display timing. For example, the one-page shopping method of the confluence video and business program described in claim 11 further includes the step of: modifying the script by editing by an external manager. The one-page shopping method of the confluence video and business program according to claim 11, further comprising the step of: causing the embedded purchase component to include at least one product information and at least one order input field. The one-page shopping method for the convergence video and business process described in claim 11 further includes the steps of: transmitting at least one information to a plurality of user interfaces by broadcasting, or grouping at least one information into groups The method is transmitted to a plurality of user interfaces belonging to a specific group, or at least one piece of information is separately transmitted to a specific user interface, wherein the at least one piece of information includes at least one instruction and/or at least one piece of information. The one-page shopping method of the confluence video and business program according to claim 11, further comprising the step of transferring the content on the display page to an STB/OTT device. The one-page shopping method of the convergence video and business program according to claim 15 of the patent application, further comprising the step of: when the content on the display page is transferred to the STB/OTT device, the user interface The display page is converted to a remote control interface. The one-page shopping method of the confluence video and business program according to claim 16 of the patent application, further comprising the steps of: receiving a remote control request from the remote controller interface, and transmitting a control command to the STB according to the remote control request; OTT device. The one-page shopping method of the convergence video and business program according to claim 15 further includes the step of: pairing the STB/OTT device and the user interface according to a dynamically generated pairing code. The one-page shopping method of the confluence video and business program according to claim 11, further comprising the step of: instantly changing the size of the video area on the display page according to an operation instruction from an external user. The one-page shopping method of the confluence video and business program according to claim 11, further comprising the step of: modifying the script when receiving a modification script instruction from a special user interface.