CN107249041B - Information pushing method and device - Google Patents
Information pushing method and device Download PDFInfo
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- CN107249041B CN107249041B CN201710580308.1A CN201710580308A CN107249041B CN 107249041 B CN107249041 B CN 107249041B CN 201710580308 A CN201710580308 A CN 201710580308A CN 107249041 B CN107249041 B CN 107249041B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The application discloses an information pushing method and device. One embodiment of the method comprises: matching the current date in a pre-stored important contact information set of a target user; responding to the successful matching, and acquiring the name of the successfully matched important contact and the festival name of the successfully matched festival related to the important contact; based on the festival names of the festivals related to the important contact persons, successfully matched item information of the items corresponding to the festivals related to the important contact persons is obtained; and pushing the name of the successfully matched important contact and the item information of the item corresponding to the successfully matched holiday related to the important contact to the target user. The embodiment realizes targeted information push.
Description
Technical Field
The application relates to the technical field of computers, in particular to the technical field of internet, and particularly relates to an information pushing method and device.
Background
Information push, also called "network broadcast", is a technology for reducing information overload by pushing information required by users on the internet through a certain technical standard or protocol. The information push technology can reduce the time spent by the user in searching on the network by actively pushing information to the user.
However, the existing information push method generally only purchases the item information of the item according to the history of the user, and pushes the information of the related item for the user, and does not consider whether the user needs to purchase the item indicated by the pushed information at the current date, thereby causing the lack of pertinence in information push.
Disclosure of Invention
An object of the embodiments of the present application is to provide an improved information pushing method and apparatus, so as to solve the technical problems mentioned in the above background section.
In a first aspect, an embodiment of the present application provides an information pushing method, where the method includes: matching the current date in an important contact information set of a target user, wherein the important contact information set comprises the name of the important contact and the festival information of the festival related to the important contact, and the festival information comprises the festival name and the festival date; responding to the successful matching, and acquiring the name of the successfully matched important contact and the festival name of the successfully matched festival related to the important contact; based on the festival names of the festivals related to the important contact persons, successfully matched item information of the items corresponding to the festivals related to the important contact persons is obtained; and pushing the name of the successfully matched important contact and the item information of the item corresponding to the successfully matched holiday related to the important contact to the target user.
In some embodiments, the method further comprises the step of generating a set of important contact information, the step of generating the set of important contact information comprising: acquiring a contact information set of a target user, wherein each piece of contact information in the contact information set comprises a name of the contact and at least one of the following items: relationship information between the contact and the target user, and holiday information of a holiday related to the contact; selecting contact information with holiday information not being empty from the contact information set to generate a first contact information set; based on the first set of contact information, an important set of contact information is generated.
In some embodiments, before the selecting the contact information of which the holiday information is not empty from the contact information sets and generating the first contact information set, further comprising: selecting contact information with relation information not being empty from the contact information set; inquiring a public festival information table, and acquiring festival information of public festivals corresponding to the relation information in the contact information of which the relation information is not null, wherein the public festival information table is used for storing the relation information corresponding to the public festivals and the festival information of the public festivals; and writing the acquired festival information of the public festival into the contact information of which the relation information is not empty.
In some embodiments, generating the set of important contact information based on the first set of contact information comprises: for each first contact information in the first contact information set, inquiring a first corresponding relation table to obtain a first importance degree corresponding to the relation information in the first contact information, wherein the first corresponding relation table is used for storing the relation information and the first importance degree corresponding to the relation information; inquiring a second corresponding relation table to obtain a second importance degree corresponding to the festival information in the first contact person information, wherein the second corresponding relation table is used for storing the festival information and the second importance degree corresponding to the festival information; calculating the product of the acquired first importance and the acquired second importance, and taking the product as the importance corresponding to the first contact information; comparing the importance corresponding to the first contact information with a preset threshold, and if the importance corresponding to the first contact information is greater than the preset threshold, taking the first contact information as important contact information; and generating an important contact information set based on the important contact information.
In some embodiments, obtaining the item information of the item corresponding to the successfully matched festival related to the important contact based on the festival name of the successfully matched festival related to the important contact includes: inputting the festival names of the festivals which are successfully matched and are related to the important contact persons into a pre-trained article information recommendation model to obtain article information of the articles corresponding to the festivals which are successfully matched and are related to the important contact persons, wherein the article information recommendation model is used for representing the corresponding relation between the festival names of the festivals and the article information of the articles corresponding to the festivals.
In some embodiments, the method further comprises the step of building an item information recommendation model, the step of building an item information recommendation model comprising: acquiring holiday names of a plurality of holidays and article information of articles corresponding to the holidays; and training to obtain an article information recommendation model by using a deep learning method and taking the festival names of the plurality of festivals as input and the article information of the articles corresponding to the plurality of festivals as output.
In some embodiments, the item information of the item corresponding to the holiday includes at least one of: the method comprises the steps of obtaining item information of a target user on a preset website for historical item purchase, obtaining item information of a user on a preset website for historical item purchase on a festival date of a festival, and obtaining item information of items related to the festival on the preset website.
In a second aspect, an embodiment of the present application provides an information pushing apparatus, where the apparatus includes: the matching unit is configured to match the current date in a pre-stored important contact information set of the target user, wherein each important contact information in the important contact information set comprises the name of the important contact and the festival information of the festival related to the important contact, and the festival information comprises a festival name and a festival date; the obtaining unit is configured to respond to the successful matching, and obtain the name of the successfully matched important contact and the festival name of the successfully matched festival related to the important contact; the recommending unit is configured to obtain the item information of the item corresponding to the successfully matched festival related to the important contact person based on the festival name of the successfully matched festival related to the important contact person; and the pushing unit is configured to push the names of the successfully matched important contacts and the item information of the items corresponding to the successfully matched festivals related to the important contacts to the target user.
In some embodiments, the apparatus further comprises an important contact information generating unit, the important contact information generating unit comprising: the first acquiring subunit is configured to acquire a contact information set of a target user, where each piece of contact information in the contact information set includes a name of the contact and at least one of: relationship information between the contact and the target user, and holiday information of a holiday related to the contact; the first selection subunit is configured to select contact information with holiday information not being empty from the contact information set to generate a first contact information set; and the generating subunit is configured to generate an important contact information set based on the first contact information set.
In some embodiments, the important contact information generating unit further includes: the second selection subunit is configured to select the contact information of which the relation information is not empty from the contact information set; the query subunit is configured to query a public festival information table, and acquire festival information of public festivals corresponding to the relationship information in the contact information of which the relationship information is not null, wherein the public festival information table is used for storing the relationship information corresponding to the public festivals and the festival information of the public festivals; and the writing subunit is configured to write the acquired festival information of the public festival into the contact information of which the relation information is not empty.
In some embodiments, generating the subunit comprises: the first query module is configured to query a first corresponding relation table for each first contact information in the first contact information set, and acquire a first importance degree corresponding to the relation information in the first contact information, wherein the first corresponding relation table is used for storing the relation information and the first importance degree corresponding to the relation information; the second query module is configured to query a second correspondence table and acquire a second importance degree corresponding to the festival information in the first contact information, wherein the second correspondence table is used for storing the festival information and the second importance degree corresponding to the festival information; the calculation module is configured to calculate a product of the acquired first importance and the acquired second importance, and the product is used as the importance corresponding to the first contact information; the comparison module is configured to compare the importance degree corresponding to the first contact information with a preset threshold value, and if the importance degree is greater than the preset threshold value, the first contact information is used as important contact information; and the generating module is configured to generate an important contact information set based on each important contact information.
In some embodiments, the recommendation unit is further configured to: inputting the festival names of the festivals which are successfully matched and are related to the important contact persons into a pre-trained article information recommendation model to obtain article information of the articles corresponding to the festivals which are successfully matched and are related to the important contact persons, wherein the article information recommendation model is used for representing the corresponding relation between the festival names of the festivals and the article information of the articles corresponding to the festivals.
In some embodiments, the apparatus further includes an item information recommendation model building unit, the item information recommendation model building unit including: the second acquisition subunit is configured to acquire holiday names of a plurality of holidays and article information of articles corresponding to the holidays; and the training subunit is configured to train to obtain the item information recommendation model by using a deep learning method and taking the festival names of the plurality of festivals as input and the item information of the items corresponding to the plurality of festivals as output.
In some embodiments, the item information of the item corresponding to the holiday includes at least one of: the method comprises the steps of obtaining item information of a target user on a preset website for historical item purchase, obtaining item information of a user on a preset website for historical item purchase on a festival date of a festival, and obtaining item information of items related to the festival on the preset website.
In a third aspect, an embodiment of the present application provides a server, where the server includes: one or more processors; storage means for storing one or more programs; when the one or more programs are executed by the one or more processors, the one or more processors are caused to implement the method as described in any implementation of the first aspect.
In a fourth aspect, the present application provides a computer-readable storage medium, on which a computer program is stored, which, when executed by a processor, implements the method as described in any implementation manner of the first aspect.
According to the information pushing method and device provided by the embodiment of the application, the current date is matched in the pre-stored important contact information set of the target user, so that the name of the successfully matched important contact and the festival name of the successfully matched festival related to the important contact are obtained; then, based on the festival names of the festivals which are successfully matched and are related to the important contact persons, obtaining the article information of the article corresponding to the festivals which are successfully matched and are related to the important contact persons; and finally, pushing the names of the successfully matched important contacts and the item information of the items corresponding to the festivals related to the successfully matched important contacts to the target user. When the current date is successfully matched with certain important contact information in the important contact information set of the target user, the name of the successfully matched important contact and the article information of the article corresponding to the successfully matched festival related to the important contact are pushed to the target user, and therefore information push rich in pertinence is achieved.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 is an exemplary system architecture diagram to which embodiments of the present application may be applied;
FIG. 2 is a flow diagram of one embodiment of an information push method according to the present application;
FIG. 3 is a diagram illustrating an application scenario of an information pushing method according to an embodiment of the present application;
FIG. 4 is a flow diagram of yet another embodiment of an information push method according to the present application;
FIG. 5 is a schematic diagram of an embodiment of an information pushing device according to the present application;
FIG. 6 is a schematic block diagram of a computer system suitable for use in implementing a server according to embodiments of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
Fig. 1 shows an exemplary system architecture 100 to which embodiments of the information pushing method or information pushing apparatus of the present application may be applied.
As shown in fig. 1, the system architecture 100 may include terminal devices 101, 102, 103, a network 104, and a server 105. The network 104 serves as a medium for providing communication links between the terminal devices 101, 102, 103 and the server 105. Network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The user may use the terminal devices 101, 102, 103 to interact with the server 105 via the network 104 to receive or send messages or the like. The terminal devices 101, 102, 103 may have various communication client applications installed thereon, such as a web browser application, a shopping application, a search application, an instant messaging tool, a mailbox client, social platform software, and the like.
The terminal devices 101, 102, 103 may be various electronic devices having a display screen and supporting information browsing, including but not limited to smart phones, tablet computers, laptop portable computers, desktop computers, and the like.
The server 105 may be a server providing various services, such as a background server providing support for information displayed on the terminal devices 101, 102, 103. The backend server may analyze and otherwise process data such as the current date, and feed back a processing result (for example, the name of the important contact who is successfully matched and the item information of the item corresponding to the holiday related to the important contact who is successfully matched) to the terminal devices 101, 102, and 103.
It should be noted that the information pushing method provided in the embodiment of the present application is generally executed by the server 105, and accordingly, the information pushing apparatus is generally disposed in the server 105.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
With continued reference to FIG. 2, a flow 200 of one embodiment of an information push method according to the present application is shown. The information pushing method comprises the following steps:
In this embodiment, the electronic device (e.g., the server 105 shown in fig. 1) on which the information push method operates may match the current date with the holiday date of the holiday related to each important contact in the important contact information set of the target user. And if the current date is matched with the festival date of the festival related to the important contact in the important contact information, the matching is successful. Wherein the target user may be a certain user or users who register a preset website (e.g., "XX" website). Important contacts may be contacts that are more closely related to the target user (e.g., parents of the target user, spouse) or contacts that are significant to the target user (e.g., clients of the target user, teachers), etc. Each important contact information in the set of important contact information may include a name of the important contact and holiday information for a holiday associated with the important contact. The holiday information may include a holiday name and a holiday date. As an example, one important contact information for a target user may be name: "tension, holiday name: "valentine's day", holiday date: "day 14/2 month".
In this embodiment, the holidays generally refer to commemorative important days in life and may include public holidays and non-public holidays. Public festival refers to a custom festival in the masses, such as spring festival, New year's day, mid-autumn festival, national day, mother's day, father's day, and valentine's day. Non-public holidays refer to important days associated with an individual, such as birthdays, wedding anniversaries, hundreds of days, and the like.
In this embodiment, the matching method may include precise matching and fuzzy matching. Wherein, for the exact match, the expression that the match is successful may be that the current date is the same as the festival date of the festival related to the important contact in the important contact information. For fuzzy matching, the expression that the matching is successful may be that the current date is in the date field corresponding to the festival date of the festival related to the important contact in the important contact information. The date segment corresponding to the festival date may use a date preset before the festival date (for example, three days before) as a starting point, and use the festival date as an ending point.
In this embodiment, the electronic device may generate the set of important contact information in a variety of ways.
In some optional implementations of the embodiment, the electronic device may generate the set of important contact information by the following steps.
First, the electronic device may obtain a set of contact information from an address book on a terminal device used by a target user. Each contact information in the contact information set in the address book may generally include the name of the contact.
Then, the electronic device may send a prompt message to the terminal device used by the target user to prompt the target user to set relationship information and holiday information for each contact information in the contact information set.
Then, the target user can set relationship information and/or festival information for part of the contact information in the contact information set according to the requirement of the target user.
Finally, the electronic device can extract the contact information with the set relationship information or the festival information from the contact information set as important contact information to generate an important contact information set.
In some optional implementations of this embodiment, the electronic device may further generate the set of important contact information by the following steps.
First, the electronic device may obtain a call record of the target user within a preset time period (e.g., within the first two months).
And then, the electronic equipment can perform statistical analysis on the call records, and obtain the contact information of the contact with the call times larger than a preset threshold value as important contact information.
Then, the electronic device may set the holiday information of a part of public holidays as the holiday information of the holiday related to the important contact indicated by each important contact information.
Finally, the electronic device may generate an important contact information set based on the important contact information for which the holiday information is set.
And 202, responding to the successful matching, and acquiring the name of the successfully matched important contact and the festival name of the successfully matched festival related to the important contact.
In this embodiment, in a case that the current date is successfully matched in the important contact information set of the target user, the electronic device may obtain the name of the successfully matched important contact and the holiday name of the successfully matched holiday related to the important contact. As an example, if the current date is successfully matched with the holiday date "2 months and 14 days" of the holiday related to the contact in one important contact information in the important contact information set of the target user, the electronic device may obtain the name of the successfully matched important contact from the important contact information set of the target user: "tension, and the holiday name of the holiday associated with the important contact that matched successfully: "Saint Valentine's day".
And step 203, obtaining the item information of the item corresponding to the successfully matched festival related to the important contact person based on the festival name of the successfully matched festival related to the important contact person.
In this embodiment, based on the festival names of the festivals related to the important contacts successfully matched and acquired in step 202, the electronic device may obtain the item information of the item corresponding to the festivals related to the important contacts successfully matched. The article information of the article corresponding to the holiday may be article information of an article related to the holiday. By way of example, the items to which the valentine's day corresponds may be roses, chocolate, rings, and the like.
In this embodiment, the electronic device may obtain, in a plurality of ways, the item information of the item corresponding to the holiday related to the important contact, which is successfully matched.
In some optional implementations of the embodiment, the electronic device may generate a correspondence table storing correspondence between the holiday names of a plurality of holidays and the item information of the items corresponding to the holidays based on statistics of the holiday names of a large number of holidays and the item information of the items corresponding to the holidays. When the electronic equipment obtains the festival names of the festivals which are successfully matched and are related to the important contact persons, the corresponding relation table can be inquired, and therefore the article information of the articles corresponding to the festivals which are successfully matched and are related to the important contact persons is obtained.
In some optional implementation manners of this embodiment, the electronic device may input the festival name of the festival related to the important contact, which is successfully matched, to the pre-trained item information recommendation model, so as to obtain the item information of the item corresponding to the festival related to the important contact, which is successfully matched. The article information recommendation model can be used for representing the correspondence between the festival name of the festival and the article information of the article corresponding to the festival.
In some optional implementations of this embodiment, the electronic device may establish the item information recommendation model according to the following steps:
first, the electronic device may obtain holiday names of a plurality of holidays and item information of items corresponding to the plurality of holidays.
Then, the electronic device may train, by using a deep learning method, the holiday names of the holidays as input and the item information of the items corresponding to the holidays as output, to obtain an item information recommendation model capable of establishing an accurate correspondence between the holiday names of the holidays and the item information of the items corresponding to the holidays.
In some optional implementations of this embodiment, the item information of the item corresponding to the holiday may include, but is not limited to, at least one of: the method comprises the steps of obtaining item information of a target user on a preset website for historical item purchase, obtaining item information of a user on a preset website for historical item purchase on a festival date of a festival, and obtaining item information of items related to the festival on the preset website. The target user may be a certain user or some users registered with a preset website. The user may be a user who registers a preset website.
And step 204, pushing the name of the successfully matched important contact and the item information of the item corresponding to the successfully matched holiday related to the important contact to the target user.
In this embodiment, based on the name of the important contact successfully matched in step 202 and the item information of the item corresponding to the holiday related to the important contact successfully matched in step 203, the electronic device may push the name of the important contact successfully matched and the item information of the item corresponding to the holiday related to the important contact successfully matched to the target user, so as to prompt the target user to purchase the item indicated by the pushed item information for the important contact indicated by the pushed name. The article information of the article may be a link of the article on a preset website, and clicking the link of the article may enter a display page of the article on the preset website.
With continued reference to fig. 3, fig. 3 is a schematic diagram of an application scenario of an information push method according to an embodiment of the present application. In the application scenario of fig. 3, first, the electronic device may match the current date "2 months and 14 days" in the important contact information set of the target user, and if the matching is successful, obtain the name of the successfully matched important contact: "tension, and the holiday name of the holiday associated with the important contact that matched successfully: "valentine's day"; then, the electronic equipment can input the 'valentine' action to the article information recommendation model so as to obtain information of the roses, the chocolates, the rings and the necklaces corresponding to the 'valentine' action; finally, the electronic device may push the name "a x" of the important contact that successfully matches and information of the rose, chocolate, ring, and necklace to the target user. Wherein the push information on the terminal device of the target user may be as shown in 301.
According to the information pushing method provided by the embodiment of the application, the current date is matched in the pre-stored important contact information set of the target user, so that the name of the successfully matched important contact and the festival name of the successfully matched festival related to the important contact are obtained; then, based on the festival names of the festivals which are successfully matched and are related to the important contact persons, obtaining the article information of the article corresponding to the festivals which are successfully matched and are related to the important contact persons; and finally, pushing the names of the successfully matched important contacts and the item information of the items corresponding to the festivals related to the successfully matched important contacts to the target user. When the current date is successfully matched with certain important contact information in the important contact information set of the target user, the name of the successfully matched important contact and the article information of the article corresponding to the successfully matched festival related to the important contact are pushed to the target user, and therefore information push rich in pertinence is achieved.
With further reference to FIG. 4, a flow 400 of one embodiment of a method of generating a set of important contact information is illustrated. The process 400 of the method for generating an important contact information set includes the following steps:
In this embodiment, the electronic device (for example, the server 105 shown in fig. 1) on which the method for generating the important contact information set operates may acquire the contact information set of the target user from the terminal devices (for example, the terminal devices 101, 102, 103 shown in fig. 1) used by the target user through a wired connection manner or a wireless connection manner. Wherein each contact information in the set of contact information may include a name of the contact and at least one of: relationship information between the contact and the target user, and holiday information for holidays associated with the contact. The relationship information between the contact and the target user may include, but is not limited to, at least one of: parent-child relationships (or parent-child relationships), sibling relationships (or sister relationships), girlfriends, co-worker relationships, client relationships, and the like. The contact-related holidays can be pre-set by the target user and include public holidays and non-public holidays. In general, it is a non-public festival. The holiday information may include a holiday name and a holiday date.
In this embodiment, after acquiring the contact information set of the target user, the electronic device may directly perform step 402; the following steps may be performed first and then step 402 may be performed.
First, the electronic device may select contact information from the set of contact information for which the relationship information is not empty.
Then, the electronic device may query the public festival information table to obtain festival information of public festivals corresponding to the relationship information in the contact information whose relationship information is not empty. The public festival information table may be pre-stored in the electronic device, and is used for storing relationship information corresponding to public festivals and festival information of the public festivals.
Finally, the electronic device can write the acquired festival information of the public festival into the contact information of which the relation information is not empty. As an example, for contact information whose relationship information is mother-child relationship information, the electronic device may write the holiday information of the mother festival in the public holiday information table into the contact information.
In this embodiment, based on the contact information set acquired in step 401, the electronic device may select contact information from which the holiday information is not null as the first contact information to generate a first contact information set.
In this embodiment, based on the first set of contact information generated in step 402, the electronic device may generate the important set of contact information in a variety of ways.
In some optional implementation manners of this embodiment, the electronic device may directly use each piece of first contact information in the first contact information set as each piece of important contact information to generate an important contact information set.
In some optional implementations of this embodiment, the electronic device may further generate the set of important contact information by the following steps.
First, for each first contact information in the first contact information set, the electronic device may query the first correspondence table to obtain a first importance degree corresponding to the relationship information in the first contact information. The first correspondence table may be pre-stored in the electronic device, and is used to store the relationship information and the first importance corresponding to the relationship information.
Then, the electronic device may query the second correspondence table to obtain a second importance degree corresponding to the holiday information in the first contact information. The second correspondence table may be pre-stored in the electronic device, and is used to store the holiday information and the second importance corresponding to the holiday information.
Then, the electronic device may calculate a product of the acquired first importance and the acquired second importance as the importance corresponding to the first contact information.
Then, the electronic device may compare the importance degree corresponding to the first contact information with a preset threshold, and if the importance degree is greater than the preset threshold, the first contact information is used as important contact information.
Finally, the electronic device can generate a set of important contact information based on the respective important contact information.
The method for generating the important contact information set comprises the steps of firstly, acquiring a contact information set of a target user; then, selecting contact information with holiday information not being empty from the contact information set to generate a first contact information set; and finally, generating an important contact information set based on the first contact information set. Thereby realizing the rapid generation of the important contact information set.
With further reference to fig. 5, as an implementation of the method shown in the above-mentioned figures, the present application provides an embodiment of an information pushing apparatus, which corresponds to the embodiment of the method shown in fig. 2, and which can be applied in various electronic devices.
As shown in fig. 5, the information pushing apparatus 500 of the present embodiment may include: a matching unit 501, an obtaining unit 502, a recommending unit 503 and a pushing unit 504. The matching unit 501 is configured to match the current date with a pre-stored important contact information set of a target user, where each important contact information in the important contact information set includes a name of the important contact and holiday information of a holiday related to the important contact, and the holiday information includes a holiday name and a holiday date; an obtaining unit 502 configured to, in response to a successful matching, obtain a name of an important contact that is successfully matched and a holiday name of a holiday related to the important contact that is successfully matched; the recommending unit 503 is configured to obtain the item information of the item corresponding to the successfully matched holiday related to the important contact based on the holiday name of the successfully matched holiday related to the important contact; the pushing unit 504 is configured to push the name of the successfully matched important contact and the item information of the item corresponding to the successfully matched holiday related to the important contact to the target user.
In the present embodiment, in the information push apparatus 500: the detailed processing of the matching unit 501, the obtaining unit 502, the recommending unit 503 and the pushing unit 504 and the technical effects thereof can refer to the related descriptions of step 201, step 202, step 203 and step 204 in the corresponding embodiment of fig. 2, which are not described herein again.
In some optional implementations of this embodiment, the information pushing apparatus 500 may further include an important contact information generating unit (not shown in the figure), and the important contact information generating unit may include: a first obtaining subunit (not shown in the figure), configured to obtain a contact information set of the target user, where each contact information in the contact information set includes a name of the contact and at least one of: relationship information between the contact and the target user, and holiday information of a holiday related to the contact; a first selecting subunit (not shown in the figure), configured to select, from the contact information set, contact information whose holiday information is not empty, and generate a first contact information set; a generating subunit (not shown in the figure) configured to generate the set of important contact information based on the first set of contact information.
In some optional implementation manners of this embodiment, the important contact information generating unit may further include: a second selecting subunit (not shown in the figure), configured to select, from the contact information set, contact information whose relationship information is not null; a query subunit (not shown in the figure), configured to query a public festival information table, and obtain festival information of public festivals corresponding to relationship information in contact information whose relationship information is not null, where the public festival information table is used to store the relationship information corresponding to the public festivals and the festival information of the public festivals; and a writing subunit (not shown in the figure) configured to write the acquired holiday information of the public holiday into the contact information of which the relationship information is not empty.
In some optional implementations of this embodiment, the generating the subunit may include: a first query module (not shown in the figure), configured to query, for each first contact information in the first contact information set, a first correspondence table, and obtain a first importance degree corresponding to the relationship information in the first contact information, where the first correspondence table is used to store the relationship information and the first importance degree corresponding to the relationship information; a second query module (not shown in the figure), configured to query a second correspondence table, and obtain a second importance degree corresponding to the holiday information in the first contact information, where the second correspondence table is used to store the holiday information and the second importance degree corresponding to the holiday information; a calculating module (not shown in the figure) configured to calculate a product of the obtained first importance and the obtained second importance, and use the product as the importance corresponding to the first contact information; a comparing module (not shown in the figure) configured to compare the importance degree corresponding to the first contact information with a preset threshold, and if the importance degree is greater than the preset threshold, take the first contact information as important contact information; and a generating module (not shown in the figure) configured to generate the important contact information set based on each important contact information.
In some optional implementations of this embodiment, the recommending unit 503 may be further configured to: inputting the festival names of the festivals which are successfully matched and are related to the important contact persons into a pre-trained article information recommendation model to obtain article information of the articles corresponding to the festivals which are successfully matched and are related to the important contact persons, wherein the article information recommendation model is used for representing the corresponding relation between the festival names of the festivals and the article information of the articles corresponding to the festivals.
In some optional implementation manners of this embodiment, the information pushing apparatus 500 may further include an item information recommendation model establishing unit (not shown in the figure), and the item information recommendation model establishing unit may include: a second acquiring subunit (not shown in the figure) configured to acquire the holiday names of the plurality of holidays and the item information of the items corresponding to the plurality of holidays; and a training subunit (not shown in the figure) configured to train to obtain the item information recommendation model by using a deep learning method, with the festival names of the plurality of festivals as input, and the item information of the items corresponding to the plurality of festivals as output.
In some optional implementations of this embodiment, the item information of the item corresponding to the holiday may include, but is not limited to, at least one of: the method comprises the steps of obtaining item information of a target user on a preset website for historical item purchase, obtaining item information of a user on a preset website for historical item purchase on a festival date of a festival, and obtaining item information of items related to the festival on the preset website.
Referring now to FIG. 6, shown is a block diagram of a computer system 600 suitable for use in implementing a server according to embodiments of the present application. The server shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present application.
As shown in fig. 6, the computer system 600 includes a Central Processing Unit (CPU)601 that can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage section 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the system 600 are also stored. The CPU 601, ROM 602, and RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
The following components are connected to the I/O interface 605: an input portion 606 including a keyboard, a mouse, and the like; an output portion 607 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 608 including a hard disk and the like; and a communication section 609 including a network interface card such as a LAN card, a modem, or the like. The communication section 609 performs communication processing via a network such as the internet. The driver 610 is also connected to the I/O interface 605 as needed. A removable medium 611 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 610 as necessary, so that a computer program read out therefrom is mounted in the storage section 608 as necessary.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 609, and/or installed from the removable medium 611. The computer program performs the above-described functions defined in the method of the present application when executed by a Central Processing Unit (CPU) 601.
It should be noted that the computer readable medium mentioned above in the present application may be a computer readable signal medium or a computer readable storage medium or any combination of the two. The computer-readable storage medium may be, for example but not limited to: an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present application may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor comprises a matching unit, an obtaining unit, a recommending unit and a pushing unit. Where the names of these elements do not in some cases constitute a limitation on the elements themselves, for example, a matching element may also be described as an "element that matches the current date in a pre-stored set of important contact information for the target user".
As another aspect, the present application also provides a computer-readable medium, which may be contained in the server described in the above embodiments; or may exist separately and not be assembled into the server. The computer readable medium carries one or more programs which, when executed by the server, cause the server to: matching the current date in an important contact information set of a target user, wherein the important contact information set comprises the name of the important contact and the festival information of the festival related to the important contact, and the festival information comprises the festival name and the festival date; responding to the successful matching, and acquiring the name of the successfully matched important contact and the festival name of the successfully matched festival related to the important contact; based on the festival names of the festivals related to the important contact persons, successfully matched item information of the items corresponding to the festivals related to the important contact persons is obtained; and pushing the name of the successfully matched important contact and the item information of the item corresponding to the successfully matched holiday related to the important contact to the target user.
The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention herein disclosed is not limited to the particular combination of features described above, but also encompasses other arrangements formed by any combination of the above features or their equivalents without departing from the spirit of the invention. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.
Claims (8)
1. An information pushing method, characterized in that the method comprises:
matching the current date in an important contact information set of a target user, wherein the important contact information set comprises the name of the important contact and the festival information of the festival related to the important contact, and the festival information comprises the name of the festival and the festival date;
responding to the successful matching, and acquiring the name of the successfully matched important contact and the festival name of the successfully matched festival related to the important contact;
based on the festival names of the festivals which are successfully matched and are related to the important contact persons, obtaining the article information of the article corresponding to the festivals which are successfully matched and are related to the important contact persons;
pushing the names of the successfully matched important contacts and the item information of the items corresponding to the successfully matched festivals related to the important contacts to the target user;
the obtaining of the item information of the item corresponding to the successfully matched festival related to the important contact person based on the festival name of the successfully matched festival related to the important contact person includes:
inputting the festival names of the festivals successfully matched and related to the important contact persons into a pre-trained item information recommendation model to obtain the item information of the items corresponding to the festivals successfully matched and related to the important contact persons, wherein the item information recommendation model is used for representing the corresponding relation between the festival names of the festivals and the item information of the items corresponding to the festivals;
the method further comprises a step of generating an important contact information set, wherein the step of generating the important contact information set comprises the following steps:
acquiring a contact information set of a target user, wherein each piece of contact information in the contact information set comprises a name of the contact and at least one of the following items: relation information between the contact and the target user, and festival information of a festival related to the contact;
selecting contact information with holiday information not being empty from the contact information set to generate a first contact information set;
generating an important contact information set based on the first contact information set;
wherein generating an important contact information set based on the first contact information set comprises:
for each first contact information in the first contact information set, querying a first corresponding relation table to obtain a first importance degree corresponding to the relation information in the first contact information, wherein the first corresponding relation table is used for storing the relation information and the first importance degree corresponding to the relation information;
inquiring a second corresponding relation table to obtain a second importance degree corresponding to the festival information in the first contact person information, wherein the second corresponding relation table is used for storing the festival information and the second importance degree corresponding to the festival information;
calculating the product of the acquired first importance and the acquired second importance, and taking the product as the importance corresponding to the first contact information;
comparing the importance corresponding to the first contact information with a preset threshold, and if the importance corresponding to the first contact information is greater than the preset threshold, taking the first contact information as important contact information;
and generating an important contact information set based on the important contact information.
2. The method of claim 1, further comprising, prior to said selecting contact information from the set of contact information that is not null for holiday information, generating a first set of contact information:
selecting contact information with relation information not being empty from the contact information set;
inquiring a public festival information table, and acquiring festival information of public festivals corresponding to the relation information in the contact information of which the relation information is not null, wherein the public festival information table is used for storing the relation information corresponding to the public festivals and the festival information of the public festivals;
and writing the acquired festival information of the public festival into the contact information of which the relation information is not empty.
3. The method of claim 1, further comprising the step of building an item information recommendation model, the step of building an item information recommendation model comprising:
acquiring holiday names of a plurality of holidays and article information of articles corresponding to the holidays;
and training to obtain an article information recommendation model by using a deep learning method and taking the festival names of the plurality of festivals as input and the article information of the articles corresponding to the plurality of festivals as output.
4. The method according to claim 3, wherein the item information of the item corresponding to the holiday includes at least one of: the method comprises the steps that article information of articles purchased by a target user in history on a preset website, article information of articles purchased by the target user in history on the preset website on the holiday date of the holiday, and article information of articles related to the holiday on the preset website.
5. An information pushing apparatus, characterized in that the apparatus comprises:
the matching unit is configured to match the current date in a pre-stored important contact information set of a target user, wherein each important contact information in the important contact information set comprises the name of the important contact and the festival information of the festival related to the important contact, and the festival information comprises the festival name and the festival date;
the obtaining unit is configured to respond to the successful matching, and obtain the name of the successfully matched important contact and the festival name of the successfully matched festival related to the important contact;
the recommending unit is configured to obtain the item information of the item corresponding to the successfully matched festival related to the important contact person based on the festival name of the successfully matched festival related to the important contact person;
the pushing unit is configured to push the name of the successfully matched important contact and the item information of the item corresponding to the successfully matched holiday related to the important contact to the target user;
wherein the recommending unit is further configured to:
inputting the festival names of the festivals successfully matched and related to the important contact persons into a pre-trained item information recommendation model to obtain the item information of the items corresponding to the festivals successfully matched and related to the important contact persons, wherein the item information recommendation model is used for representing the corresponding relation between the festival names of the festivals and the item information of the items corresponding to the festivals;
the device further comprises an important contact information generating unit, wherein the important contact information generating unit comprises:
the first acquiring subunit is configured to acquire a contact information set of a target user, where each piece of contact information in the contact information set includes a name of the contact and at least one of: relation information between the contact and the target user, and festival information of a festival related to the contact;
the first selection subunit is configured to select the contact information of which the festival information is not empty from the contact information set, and generate a first contact information set;
the generating subunit is configured to generate an important contact information set based on the first contact information set;
wherein the generating subunit includes:
the first query module is configured to query a first corresponding relation table for each first contact information in the first contact information set, and acquire a first importance degree corresponding to the relation information in the first contact information, where the first corresponding relation table is used to store the relation information and the first importance degree corresponding to the relation information;
the second query module is configured to query a second correspondence table and acquire a second importance degree corresponding to the festival information in the first contact information, wherein the second correspondence table is used for storing the festival information and the second importance degree corresponding to the festival information;
the calculation module is configured to calculate a product of the acquired first importance and the acquired second importance, and the product is used as the importance corresponding to the first contact information;
the comparison module is configured to compare the importance degree corresponding to the first contact information with a preset threshold value, and if the importance degree is greater than the preset threshold value, the first contact information is used as important contact information;
and the generating module is configured to generate an important contact information set based on each important contact information.
6. The apparatus of claim 5, wherein the important contact information generating unit further comprises:
the second selection subunit is configured to select the contact information of which the relation information is not empty from the contact information set;
the query subunit is configured to query a public festival information table, and acquire festival information of public festivals corresponding to relationship information in contact information of which the relationship information is not null, wherein the public festival information table is used for storing the relationship information corresponding to the public festivals and the festival information of the public festivals;
and the writing subunit is configured to write the acquired festival information of the public festival into the contact information of which the relation information is not empty.
7. A server, characterized in that the server comprises:
one or more processors;
storage means for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-4.
8. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the method according to any one of claims 1-4.
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| CN110059309A (en) * | 2018-01-18 | 2019-07-26 | 北京京东尚科信息技术有限公司 | The generation method and device of information object title |
| CN110309399A (en) * | 2018-02-06 | 2019-10-08 | 北京嘀嘀无限科技发展有限公司 | Scene information method for pushing and device based on date classification |
| CN108519997B (en) * | 2018-03-07 | 2021-11-23 | 创新先进技术有限公司 | Method and device for recommending related content |
| CN112036781A (en) * | 2019-06-04 | 2020-12-04 | 北京京东振世信息技术有限公司 | Method and device for selecting packaging material |
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