CN107146115A - Advertisement display method and device and terminal equipment - Google Patents
Advertisement display method and device and terminal equipment Download PDFInfo
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- CN107146115A CN107146115A CN201710393032.6A CN201710393032A CN107146115A CN 107146115 A CN107146115 A CN 107146115A CN 201710393032 A CN201710393032 A CN 201710393032A CN 107146115 A CN107146115 A CN 107146115A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention discloses an advertisement display method, an advertisement display device and terminal equipment. The method comprises the following steps: when a first advertisement request sent by a client is received, acquiring a corresponding advertisement list according to the first advertisement request, wherein the advertisement list comprises N advertisements; determining a target advertisement from the N advertisements according to the advertisement charging type and the advertisement validity period information; and pushing the target advertisement to the client so that the client displays the target advertisement. Therefore, through unified display logic, the target advertisement which can be pushed to the client side can be obtained from the N advertisements according to the advertisement charging type and the advertisement validity period information, the requirements of advertisers or operation are met, repeated development is not needed, the human resource cost is saved, in addition, the current advertisement in the N advertisements can be displayed by the client side as the target advertisement, the fact that the advertisements of various different charging types can be displayed at the same advertisement position in the client side is realized, and the flexibility of advertisement display is improved.
Description
Technical field
Communication technical field of the present invention, more particularly to a kind of showing advertisement method, device and terminal device.
Background technology
With the popularization of internet and continuing to develop for electronic information technology, Internet user's quantity quickly increases, interconnection
Net advertisement has been increasingly becoming the advertisement form of main flow, and advertising message can be delivered to vast internet by advertiser by internet
User.Internet advertising broad covered area, spectators' radix are big, spread scope is wide.
At present, the advertisement that usual advertisement launching platform be able to will typically be delivered according to the budget of advertiser to advertiser is set
Charge type, advertisement launching platform carries out corresponding deliver to the advertisement of advertiser according to the charge type and operated, that is, is presented to
User.However, being continued to develop with the business of advertisement launching platform, the advertisement that advertiser has various charge types need to deliver this
How advertisement launching platform, therefore, showed by unified showing advertisement logic to the advertisements of various charge types, be urgently
To be solved the problem of.
The content of the invention
The purpose of the present invention is intended at least solve one of above-mentioned technical problem to a certain extent.
Therefore, first purpose of the present invention is to propose a kind of showing advertisement method.This method is showed by unified
Logic, according to advertisement charge type and advertisement term of validity information can be obtained from N number of advertisement can to client push target
Advertisement, meets advertiser or operation demand, without overlapping development, has saved cost of human resources.
Second object of the present invention is to propose a kind of showing advertisement device.
Third object of the present invention is to propose a kind of terminal device.
Fourth object of the present invention is to propose a kind of non-transitorycomputer readable storage medium.
The 5th purpose of the present invention is to propose a kind of computer program product.
To reach above-mentioned purpose, the showing advertisement method that first aspect present invention embodiment is proposed, including：Receiving visitor
During the first ad-request that family end is sent, corresponding advertising listing is obtained according to first ad-request, wherein, the advertisement
List includes N number of advertisement, and N is positive integer；According to advertisement charge type and advertisement term of validity information, from N number of advertisement
Determine targeted advertisements；The targeted advertisements are pushed to the client, so that the client shows the targeted advertisements.
Showing advertisement method according to embodiments of the present invention, when receiving the first ad-request of client transmission, root
Corresponding advertising listing is obtained according to the first ad-request, wherein, advertising listing includes N number of advertisement, afterwards, can be according to advertisement meter
Take type and advertisement term of validity information, targeted advertisements are determined from N number of advertisement, finally, targeted advertisements are pushed to client, with
Client is set to show targeted advertisements in intended display region.Thus, logic is showed by unified, according to advertisement charge type and
Advertisement term of validity information can be obtained from N number of advertisement can to client push targeted advertisements, meet advertiser or operation
Demand, without overlapping development, has saved cost of human resources, as long as also, the Current ad in N number of advertisement can be wide as target
Announcement can be showed by client, and the same location advertising realized in the client can show various different charge types
Advertisement, broken some and showed the rule that position can only show the advertisement of certain charge type, improved the spirit of showing advertisement
Activity.
According to one embodiment of present invention, first ad-request includes the identification information of the client；At this
It is described that corresponding advertising listing is obtained according to first ad-request in the embodiment of invention, including：It is wide according to described first
The identification information of client described in request is accused, the caching ad of the client is judged whether；If there is the client
The caching ad at end, then generate the advertising listing according to the caching ad of the client；If in the absence of the client
Caching ad, then send the second ad-request, and receive the service end and returned according to second ad-request to service end
The advertising listing.
According to one embodiment of present invention, the service end is being received according to being returned to second ad-request
After advertising listing, methods described also includes：According to the identification information of the client by the service end return it is described wide
List is accused to be cached.
According to one embodiment of present invention, after judgement has the caching ad of the client, according to the visitor
The caching ad at family end is generated before the advertising listing, and methods described also includes：Judge the caching duration of the caching ad
Whether the caching term of validity is exceeded；If the caching duration of the caching ad exceedes the caching term of validity, sent to the service end
Second ad-request；If the caching duration of the caching ad is not less than the caching term of validity, according to the client
Caching ad generates the advertising listing.
According to one embodiment of present invention, it is described according to advertisement charge type and advertisement term of validity information, from described N number of
Targeted advertisements are determined in advertisement, including：S1, obtains the advertisement that i-th bit is arranged in N number of advertisement, and i is less than or equal to N's
Positive integer；S2, judges whether the advertisement term of validity information of the advertisement of the arrangement i-th bit meets according to the advertisement charge type
Pushing condition；S3, if the advertisement term of validity information of the advertisement of the arrangement i-th bit meets pushing condition, by the arrangement i-th
The advertisement of position is used as the targeted advertisements；S4, if the advertisement term of validity information of the advertisement of the arrangement i-th bit is unsatisfactory for pushing bar
Part, then obtain the advertisement that i+1 position is arranged in N number of advertisement, and repeat step S2-S4.
According to one embodiment of present invention, the advertisement of the arrangement i-th bit is being judged according to the advertisement charge type
Advertisement term of validity information whether meet pushing condition before, methods described also includes：Judged according to the advertisement charge type
It is described arrangement i-th bit advertisement whether be can advertisement；Can advertisement, basis if the advertisement of the arrangement i-th bit is
The advertisement charge type judges whether the advertisement term of validity information of the advertisement of the arrangement i-th bit meets pushing condition；If institute
State arrangement i-th bit advertisement for can advertisement, then obtain in N number of advertisement arrange i+1 position advertisement.
According to one embodiment of present invention, when the charge type of the targeted advertisements is bag amount CPM types, by institute
State targeted advertisements to be pushed to before the client, methods described also includes：Send and ask to the service end, wherein, it is described
Service end asks whether the dispensing data for judging the targeted advertisements exceed budget according to described；Receiving the service end root
When judging the dispensing data of the targeted advertisements not less than budget according to the request, the targeted advertisements are pushed to the client
End；Receive the service end according to it is described ask to judge the dispensing data of the targeted advertisements more than budget when, from the N
Targeted advertisements are redefined in individual advertisement.
To reach above-mentioned purpose, the showing advertisement device that second aspect of the present invention embodiment is proposed, including：Acquisition module,
For when receiving the first ad-request of client transmission, obtaining corresponding advertisement according to first ad-request and arranging
Table, wherein, the advertising listing includes N number of advertisement, and N is positive integer；Determining module, for according to advertisement charge type and extensively
Term of validity information is accused, targeted advertisements are determined from N number of advertisement；Display module, for the targeted advertisements to be pushed into institute
Client is stated, so that the client shows the targeted advertisements.
Showing advertisement device according to embodiments of the present invention, can receive client is sent first by acquisition module
During ad-request, corresponding advertising listing is obtained according to the first ad-request, wherein, advertising listing includes N number of advertisement, it is determined that
Module determines targeted advertisements according to advertisement charge type and advertisement term of validity information from N number of advertisement, and display module is wide by target
Announcement is pushed to client, so that client shows targeted advertisements in intended display region.Thus, logic is showed by unified,
According to advertisement charge type and advertisement term of validity information can be obtained from N number of advertisement can to client push targeted advertisements,
Advertiser or operation demand are met, without overlapping development, cost of human resources has been saved, as long as also, working as in N number of advertisement
Preceding advertisement can be showed as targeted advertisements by client, and the same location advertising realized in the client can show
Go out the advertisement of various different charge types, broken some and showed the rule that position can only show the advertisement of certain charge type,
Improve the flexibility of showing advertisement.
According to one embodiment of present invention, first ad-request includes the identification information of the client, described
Acquisition module includes：First judging unit, for the identification information of the client according to first ad-request, judges
With the presence or absence of the caching ad of the client；Generation unit, for existing during the caching ad of the client, according to described
The caching ad of client generates the advertising listing；Acquiring unit, during for caching ad in the absence of the client, to
Service end sends the second ad-request, and receives the advertisement row that the service end is returned according to second ad-request
Table.
According to one embodiment of present invention, described device also includes：Cache module, for receiving the service end root
After the advertising listing returned according to second ad-request, according to the identification information of the client by the service end
The advertising listing returned is cached.
According to one embodiment of present invention, the acquisition module also includes：Second judging unit, for judging exist
After the caching ad of the client, before the caching ad of the client generation advertising listing, institute is judged
Whether the caching duration for stating caching ad exceedes the caching term of validity；The acquiring unit is additionally operable to the caching in the caching ad
When duration exceedes the caching term of validity, second ad-request is sent to the service end；The generation unit is additionally operable in institute
When stating the caching duration of caching ad not less than the caching term of validity, the advertisement is generated according to the caching ad of the client and arranged
Table.
According to one embodiment of present invention, the determining module specifically for：S1, obtains in N number of advertisement and arranges
The advertisement of i-th bit, i is the positive integer less than or equal to N；S2, the arrangement i-th bit is judged according to the advertisement charge type
Whether the advertisement term of validity information of advertisement meets pushing condition；S3, if the advertisement term of validity information of the advertisement of the arrangement i-th bit
Pushing condition is met, then regard the advertisement of the arrangement i-th bit as the targeted advertisements；S4, if the advertisement of the arrangement i-th bit
Advertisement term of validity information be unsatisfactory for pushing condition, then obtain in N number of advertisement arrange i+1 position advertisement, and repeat hold
Row step S2-S4.
According to one embodiment of present invention, the determining module also particularly useful for：According to the advertisement charge type
Before judging whether the advertisement term of validity information of the advertisement of the arrangement i-th bit meets pushing condition, according to the advertisement charging
Type judge it is described arrangement i-th bit advertisement whether be can advertisement；If the advertisement of the arrangement i-th bit is wide for that can push
Accuse, then judge whether the advertisement term of validity information of the advertisement of the arrangement i-th bit meets push according to the advertisement charge type
Condition；If it is described arrangement i-th bit advertisement for can advertisement, obtain in N number of advertisement arrange i+1 position it is wide
Accuse.
According to one embodiment of present invention, when the charge type of the targeted advertisements is bag amount CPM types, described
The targeted advertisements are pushed to before the client by display module, and described device also includes：Sending module, for described
Service end sends request, wherein, the service end judges whether the dispensing data of the targeted advertisements exceed according to the request
Budget；The display module is additionally operable to receiving the service end according to the dispensing for asking to judge the targeted advertisements
When data are not less than budget, the targeted advertisements are pushed to the client；The determining module is additionally operable to receiving
State service end according to it is described ask to judge the dispensing data of the targeted advertisements more than budget when, from N number of advertisement again
Determine targeted advertisements.
To reach above-mentioned purpose, the terminal device that third aspect present invention embodiment is proposed, including：Housing, processor, deposit
Reservoir, circuit board and power circuit, wherein, the circuit board is placed in the interior volume that the housing is surrounded, the processor
It is arranged on the memory on the circuit board；The power circuit, for each circuit or device for the terminal device
Part is powered；The memory is used to store executable program code；What the processor was stored by reading in the memory
Executable program code runs program corresponding with the executable program code, for performing following steps：Receiving
During the first ad-request sent to client, corresponding advertising listing is obtained according to first ad-request, wherein, it is described
Advertising listing includes N number of advertisement, and N is positive integer；According to advertisement charge type and advertisement term of validity information, from described N number of wide
Targeted advertisements are determined in announcement；The targeted advertisements are pushed to the client, so as to show the target wide for the client
Accuse.
Terminal device according to embodiments of the present invention, when receiving the first ad-request of client transmission, according to the
One ad-request obtains corresponding advertising listing, wherein, advertising listing includes N number of advertisement, afterwards, can be according to advertisement charging class
Type and advertisement term of validity information, targeted advertisements are determined from N number of advertisement, finally, targeted advertisements are pushed into client, so that objective
Family end shows targeted advertisements in intended display region.Thus, logic is showed by unified, according to advertisement charge type and advertisement
Term of validity information can be obtained from N number of advertisement can to client push targeted advertisements, meet advertiser or operation demand,
Without overlapping development, saved cost of human resources, as long as also, the Current ad in N number of advertisement can be as targeted advertisements
It can be showed by client, the same location advertising realized in the client can show the wide of various different charge types
Accuse, broken some and showed the rule that position can only show the advertisement of certain charge type, improved the flexibility of showing advertisement.
To reach above-mentioned purpose, the non-transitorycomputer readable storage medium that fourth aspect present invention embodiment is proposed,
Computer program is stored thereon with, the program realizes the advertisement exhibition described in first aspect present invention embodiment when being executed by processor
Existing method.
To reach above-mentioned purpose, the computer program product that fifth aspect present invention embodiment is proposed, when the computer
Instruction in program product by computing device when, perform a kind of showing advertisement method, methods described includes：Receiving client
When holding the first ad-request sent, corresponding advertising listing is obtained according to first ad-request, wherein, the advertisement row
Table includes N number of advertisement, and N is positive integer；According to advertisement charge type and advertisement term of validity information, from N number of advertisement really
Set the goal advertisement；The targeted advertisements are pushed to the client, so that the client shows the targeted advertisements.
The additional aspect of the present invention and advantage will be set forth in part in the description, and will partly become from the following description
Obtain substantially, or recognized by the practice of the present invention.
Brief description of the drawings
Of the invention above-mentioned and/or additional aspect and advantage will become from the following description of the accompanying drawings of embodiments
Substantially and be readily appreciated that, wherein,
Fig. 1 is the flow chart of showing advertisement method according to an embodiment of the invention；
Fig. 2 is the flow chart according to an embodiment of the invention that targeted advertisements are determined from N number of advertisement；
Fig. 3 is the flow chart that targeted advertisements are determined from N number of advertisement according to one specific embodiment of the present invention；
Fig. 4 is the structural representation of showing advertisement device according to an embodiment of the invention；
Fig. 5 is the structural representation of the showing advertisement device according to a specific embodiment of the invention；
Fig. 6 is the structural representation of the showing advertisement device according to another specific embodiment of the invention；
Fig. 7 is the structural representation of the showing advertisement device according to another embodiment of the invention；
Fig. 8 is the structural representation of the showing advertisement device according to another specific embodiment of the invention；
Fig. 9 is the structural representation of terminal device according to an embodiment of the invention.
Embodiment
Embodiments of the invention are described below in detail, the example of the embodiment is shown in the drawings, wherein from beginning to end
Same or similar label represents same or similar element or the element with same or like function.Below with reference to attached
The embodiment of figure description is exemplary, it is intended to for explaining the present invention, and be not considered as limiting the invention.
Below with reference to the accompanying drawings showing advertisement method, device and terminal device according to embodiments of the present invention described.
Fig. 1 is the flow chart of showing advertisement method according to an embodiment of the invention.It should be noted that the present invention is real
The showing advertisement method for applying example can be applied to the showing advertisement device of the embodiment of the present invention, and the showing advertisement device can be configured in
In terminal device, such as PC or mobile terminal (such as mobile phone, tablet personal computer have the hardware device of various operating systems).
As shown in figure 1, showing advertisement method according to embodiments of the present invention can include：
S110, when receiving the first ad-request of client transmission, obtains corresponding wide according to the first ad-request
List is accused, wherein, advertising listing includes N number of advertisement, and N is positive integer.
It is appreciated that traditional advertisement launching platform to user can show advertisement by the client in terminal device,
That is, user is in the client in opening simultaneously using terminal equipment, and client can be sent out to the service end of advertisement launching platform
Ad-request is sent, the service end of advertisement launching platform can be according to the ad-request to client returning advertising information, and client can
Advertisement is showed to user according to the advertising message.
In order to realize that the advertisement to various charge types is showed by unified showing advertisement logic, the present invention
The showing advertisement method of embodiment can intercept the ad-request that client is sent to the service end of advertisement launching platform, then basis
The ad-request searches targeted advertisements in the cache module of itself, so that client from service end as much as possible without obtaining wide
Announcement is showed, and concrete implementation process can be found in the description of subsequent embodiment.
In this step, by taking videoconference client as an example, when detecting user and opening the videoconference client, it is placed in terminal
The showing advertisement device of the embodiment of the present invention in equipment can intercept the videoconference client and be sent out to the service end of advertisement launching platform
The first ad-request sent, when receiving first ad-request, can obtain corresponding advertisement according to first ad-request
List.
It should be noted that itself can have cache module in the showing advertisement device of the embodiment of the present invention, the caching mould
Block can be used for caching ad, so, advertising listing can be obtained from the cache module of itself.That is, positioned at the terminal
Client in equipment to the service end of advertisement launching platform ask advertisement when, the advertisement that the service end is returned can be delayed
Deposit.
It is worth noting that, in an embodiment of the present invention, the showing advertisement device for being each placed in terminal device can be right
The advertisement asked before the client in the terminal device is cached, therefore, in order to improve the availability of the present invention
And feasibility, the present invention can determine whether current with the presence or absence of the caching ad for having the client.As a kind of example, this is first wide
Accusing request may include the identification information of client.Wherein, in this example, it is above-mentioned to obtain corresponding wide according to the first ad-request
The process that implements for accusing list can be as follows：According to the identification information of client in the first ad-request, visitor is judged whether
The caching ad at family end, if there is the caching ad of client, generates advertising listing, if not according to the caching ad of client
There is the caching ad of client, then send the second ad-request to service end, and receive service end according to the second ad-request
The advertising listing of return.Wherein, the client-cache advertisement can be regarded as the service end of the forward direction advertisement launching platform of client
When being transmitted across ad-request, the advertisement that the service end is returned.
In the present embodiment, when receiving the first ad-request of client transmission, it can first judge that the client is before
It is no to be transmitted across ad-request to the service end of advertisement launching platform, if being transmitted across before, then caching can be carried out to the advertisement,
That is, there is the caching ad of the client in terminal device, now the caching ad can be entered to row set to be combined into
One advertising listing, can be to service end if not being transmitted across ad-request to the service end of advertisement launching platform before client
The second ad-request is sent, and receives the advertising listing that service end is returned according to the second ad-request.
For the ease of the efficiency of showing advertisement, it is reduced as far as interacting with service end, alternatively, the one of the present invention
In individual embodiment, after the advertising listing that service end is returned according to the second ad-request is received, the showing advertisement method may be used also
Including：The advertising listing that service end is returned is cached according to the identification information of client, for use in later client again
During secondary progress ad-request, advertising listing can be obtained from the caching.
It is appreciated that therefore caching, in order to improve the availability and feasibility of the present invention, is protected generally with ageing
Card can get effective advertising listing, further, in one embodiment of the invention, judge there is client
After caching ad, before the caching ad of client generation advertising listing, the showing advertisement method may also include：Judge
Whether the caching duration of caching ad exceedes the caching term of validity；If the caching duration of caching ad exceedes the caching term of validity, hold
The step of capable transmission second ad-request to service end；If the caching duration of caching ad is effective not less than caching
Phase, then the step of performing the generation advertising listing according to the caching ad of client.Wherein, caching duration can be regarded as caching
Advertisement starts the time of caching to the duration of current time.
S120, according to advertisement charge type and advertisement term of validity information, targeted advertisements are determined from N number of advertisement.
Specifically, it can judge whether the term of validity of current cache advertisement in N number of advertisement meets according to advertisement charge type to push away
Condition is sent, if so, then can determine that the current caching ad is targeted advertisements, the next caching otherwise obtained in N number of advertisement is wide
Accuse, and judge whether the term of validity of next caching ad meets pushing condition according to advertisement charge type.Wherein it is possible to manage
Solution, each advertisement can carry the advertising message of itself, and the advertising message, can be with addition to the charge type comprising advertisement
Between at the beginning of comprising advertisement putting and/or the end time.
As a kind of example, as shown in Fig. 2 it is above-mentioned according to advertisement charge type and advertisement term of validity information, from N number of advertisement
The middle process that implements for determining targeted advertisements may include following steps：
S210, obtains the advertisement that i-th bit is arranged in N number of advertisement, and i is the positive integer less than or equal to N.
Specifically, the advertisement of arrangement i-th bit can be first obtained from N number of advertisement.
S220, judges whether the advertisement term of validity information for arranging the advertisement of i-th bit meets push according to advertisement charge type
Condition.
It should be noted that the advertisement charge type of each advertisement is different, then judge the advertisement whether effective manner
Can be different.For example, when advertisement charge type is that CPT types charged according to time or bag amount CPM (by showing paying, and reach advertisement
Main required magnitude) when, if not including the knot of advertisement putting between at the beginning of not only not included advertisement putting in advertising message again
The beam time, or comprising advertisement putting at the beginning of between or the end time, then it is believed that the advertisement is invalid, the only advertising message
In not only included at the beginning of advertisement putting between again comprising the end time, be just believed that the advertisement is effective, and the term of validity of the advertisement
This period as between time started and end time, that is to say, that the advertisement in term of validity time range according to showing.
And for example, when advertisement charge type is that CPM (by payings is showed) type, CPC (pay per click) type, CPI (by often
Once mounting is paid) type or CPV (paid according to the customer quantity that has intention that points to website is browsed) type etc. when, if extensively
The end time for not including advertisement putting between not only not included in information at the beginning of advertisement putting again is accused, or advertisement putting is included
At the beginning of between or the end time, then need to judge whether the advertisement had been demonstrated, if so, then it is believed that the advertisement it is invalid, if
The advertisement is not yet demonstrated, then it is believed that the advertisement is effective, wherein, when the beginning for both not including advertisement putting in advertising message
During the end time that the time does not include advertisement putting again, the term of validity of the advertisement is random time, i.e. the advertisement can be any
Time is demonstrated, and between being included in advertising message at the beginning of advertisement putting or during the end time, the term of validity of the advertisement is with this
Time started or end time are defined.If simultaneously comprising between at the beginning of advertisement putting and the end time in advertising message,
It is believed that the advertisement is effectively, and the term of validity of the advertisement is this period between time started and end time.
In this step, can be judged according to advertisement charge type the arrangement i-th bit advertisement the advertisement term of validity whether
Meet pushing condition.For example, the advertisement of the 1st can be arranged since N number of advertisement, according to the wide of the arrangement advertisement of the 1st
Charge type is accused to judge whether the advertisement term of validity information of the advertisement of the arrangement the 1st meets pushing condition.Wherein, in this hair
In bright embodiment, advertisement term of validity information meets recommendation condition and can be regarded as：Current time is contained in the advertisement term of validity,
For example, (on April 1st, 2017) and (2017 5 end time between at the beginning of advertisement putting is contained in the advertising message of advertisement
Month 1 day), then the term of validity of the advertisement is this period between the time started and end time, it is assumed that current time is
On April 10th, 2017, because the current time was located between above-mentioned time started and end time, so, it can determine that the advertisement
The term of validity meet pushing condition, that is, think the advertisement at present also in effective status, client can be pushed to be demonstrated.
S230, if the advertisement term of validity information of the advertisement of arrangement i-th bit meets pushing condition, will arrange the wide of i-th bit
Announcement is used as targeted advertisements.
In the present embodiment, when current time is contained in the advertisement term of validity, it is believed that the advertisement of the arrangement i-th bit
Advertisement term of validity information meets pushing condition, can now regard the advertisement of the arrangement i-th bit as targeted advertisements.
S240, if the advertisement term of validity information of the advertisement of arrangement i-th bit is unsatisfactory for pushing condition, is obtained in N number of advertisement
The advertisement of i+1 position is arranged, and repeats step S220-S240.
In the present embodiment, when current time bag is not contained in the advertisement term of validity, it is believed that the advertisement of the arrangement i-th bit
Advertisement term of validity information be unsatisfactory for pushing condition, next advertisement can be now obtained from N number of advertisement, and continue to judge under this
Whether the advertisement term of validity information of one advertisement meets pushing condition, to judge whether next advertisement is wide as the target
Accuse.
It should be noted that the difference of advertisement charge type, then the ways of presentation of the advertisement or show number of times also can be different.
For example, when advertisement charge type is CPT types or bag amount CPM types, the advertisement can be demonstrated repeatedly, if the i.e. advertisement
Client specifically is pushed to be presented to after user as targeted advertisements, and the first advertisement of client transmission is received again
During request, it can continue the advertisement being pushed to client as targeted advertisements.When advertisement charge type is CPM types, CPC classes
When type, CPI types or CPV types etc., the advertisement can be only demonstrated once, if that is, the advertisement is specifically used as targeted advertisements
Client is pushed to be presented to after user, when receiving the first ad-request of client transmission again, the advertisement can not
Again client is pushed to as targeted advertisements.
Therefore, availability and feasibility in order to improve the present invention, arrangement i-th bit is being judged according to advertisement charge type
Advertisement advertisement term of validity information whether meet pushing condition before, need to first judge the arrangement i-th bit advertisement whether be can
Advertisement.As a kind of example, as shown in figure 3, on the basis of as shown in Figure 2, being judged to arrange according to advertisement charge type
Whether the advertisement term of validity information of the advertisement of row i-th bit is met before pushing condition (i.e. above-mentioned steps S220), the showing advertisement
Method can also include the steps of：
S310, according to advertisement charge type judge arrange i-th bit advertisement whether be can advertisement.
In the present embodiment, according to advertisement charge type judge arrange i-th bit advertisement advertisement term of validity information whether
Before meeting pushing condition, can first according to advertisement charge type judge the arrangement i-th bit advertisement whether be can advertisement, i.e.,
Whether the advertisement that the arrangement i-th bit can be judged according to advertisement charge type is can continue to be demonstrated after being demonstrated once wide
Accuse, if so, then can determine that the advertisement of the arrangement i-th bit for can advertisement, the advertisement that otherwise can determine that the arrangement i-th bit is not
Can advertisement.
It should be noted that in an embodiment of the present invention, if judge the advertisement of the arrangement i-th bit for can advertisement,
Step S220 is then performed, that is, performs the advertisement term of validity information for judging to arrange the advertisement of i-th bit according to advertisement charge type
The step of whether meeting pushing condition.If judge the advertisement of the arrangement i-th bit not for can advertisement, perform step S240,
Continue to obtain next advertisement from N number of advertisement, and continue to judge whether the advertisement term of validity information of next advertisement is full
Sufficient pushing condition, to judge whether next advertisement is used as the targeted advertisements.
Thus, as long as the advertisement charge type of the Current ad in N number of advertisement judges the Current ad to push
Advertisement, and the advertisement term of validity information of the Current ad is when meeting pushing condition, you can the Current ad is wide as target
Accuse, so, logic is showed by unified, can be obtained according to advertisement charge type and advertisement term of validity information from N number of advertisement
Take can to client push targeted advertisements, meet advertiser or operation demand, without overlapping development, saved human resources
Cost.
Targeted advertisements are pushed to client by S130, so that client shows targeted advertisements in intended display region.
In order to improve the availability and feasibility of the present invention, enter by the advertisement pushing of bag amount CPM types to client
Before row shows, also need whether the dispensing data for first judging the advertisement of the bag amount CPM types already exceed budget.Alternatively, make
For a kind of example, when the charge type of targeted advertisements is bag amount CPM types, before targeted advertisements are pushed into client,
The showing advertisement method also includes：Send and ask to service end, wherein, service end judges the dispensing number of targeted advertisements according to request
According to whether more than budget；When receiving service end and judging the dispensing data of targeted advertisements not less than budget according to request, by mesh
Advertisement pushing is marked to client；When receiving service end according to asking the dispensing data for judging targeted advertisements to exceed budget, from N
Targeted advertisements are redefined in individual advertisement.That is, when service end judges that the dispensing data of targeted advertisements exceed budget, can
Think that the targeted advertisements can not be showed by client again, now can redefine targeted advertisements from N number of advertisement to be pushed to visitor
Family end.
Showing advertisement method according to embodiments of the present invention, when receiving the first ad-request of client transmission, root
Corresponding advertising listing is obtained according to the first ad-request, wherein, advertising listing includes N number of advertisement, afterwards, can be according to advertisement meter
Take type and advertisement term of validity information, targeted advertisements are determined from N number of advertisement, finally, targeted advertisements are pushed to client, with
Client is set to show targeted advertisements in intended display region.Thus, logic is showed by unified, according to advertisement charge type and
Advertisement term of validity information can be obtained from N number of advertisement can to client push targeted advertisements, meet advertiser or operation
Demand, without overlapping development, has saved cost of human resources, as long as also, the Current ad in N number of advertisement can be wide as target
Announcement can be showed by client, and the same location advertising realized in the client can show various different charge types
Advertisement, broken some and showed the rule that position can only show the advertisement of certain charge type, improved the spirit of showing advertisement
Activity.
Corresponding with the showing advertisement method that above-mentioned several embodiments are provided, a kind of embodiment of the invention also provides one kind
Showing advertisement device, the showing advertisement provided due to showing advertisement device provided in an embodiment of the present invention with above-mentioned several embodiments
Method is corresponding, therefore is also applied for the showing advertisement dress that the present embodiment is provided in the embodiment of foregoing showing advertisement method
Put, be not described in detail in the present embodiment.Fig. 4 is the structural representation of showing advertisement device according to an embodiment of the invention
Figure.As shown in figure 4, the showing advertisement device can include：Acquisition module 410, determining module 420 and display module 430.
Specifically, acquisition module 410 is used for when receiving the first ad-request of client transmission, according to the first advertisement
The corresponding advertising listing of acquisition request, wherein, advertising listing includes N number of advertisement, and N is positive integer.
It should be noted that itself can have cache module in the showing advertisement device of the embodiment of the present invention, the caching mould
Block can be used for caching ad, so, advertising listing can be obtained from the cache module of itself.That is, positioned at the terminal
Client in equipment to the service end of advertisement launching platform ask advertisement when, the advertisement that the service end is returned can be delayed
Deposit.
It is worth noting that, in an embodiment of the present invention, the showing advertisement device for being each placed in terminal device can be right
The advertisement asked before the client in the terminal device is cached, therefore, in order to improve the availability of the present invention
And feasibility, the present invention can determine whether current with the presence or absence of the caching ad for having the client.It is used as a kind of example, the first advertisement
Request includes the identification information of client.In this example, as shown in figure 5, acquisition module 410 may include：First judging unit
411st, generation unit 412 and acquiring unit 413.Wherein, the first judging unit 411 is used for according to client in the first ad-request
Identification information, judge whether the caching ad of client.Generation unit 412 is used for the caching ad that there is client
When, advertising listing is generated according to the caching ad of client.When acquiring unit 413 is used for the caching ad in the absence of client,
The second ad-request is sent to service end, and receives the advertising listing that service end is returned according to the second ad-request.
For the ease of the efficiency of showing advertisement, it is reduced as far as interacting with service end, alternatively, the one of the present invention
In individual embodiment, as shown in fig. 6, the showing advertisement device may also include cache module 440.Wherein, cache module 440 is used for
Receive after the advertising listing that service end is returned according to the second ad-request, returned to service end according to the identification information of client
Advertising listing cached.
It is appreciated that therefore caching, in order to improve the availability and feasibility of the present invention, is protected generally with ageing
Card can get effective advertising listing, alternatively, in one embodiment of the invention, as shown in fig. 7, in such as Fig. 5 institutes
On the basis of showing, the acquisition module 410 may also include：Second judging unit 414, the second judging unit 414 is used to judge to deposit
After the caching ad of client, before the caching ad of client generation advertising listing, the slow of caching ad is judged
Deposit whether duration exceedes the caching term of validity.Wherein, acquiring unit 413 is additionally operable to exceed in the caching duration of caching ad and is cached with
During the effect phase, the second ad-request is sent to service end.Generation unit 412 is additionally operable to the caching duration in caching ad not less than slow
When depositing the term of validity, advertising listing is generated according to the caching ad of client.
Determining module 420 is used for according to advertisement charge type and advertisement term of validity information, determines that target is wide from N number of advertisement
Accuse.Specifically, in one embodiment of the invention, determining module 420 can be specifically for：
S1, obtains the advertisement that i-th bit is arranged in N number of advertisement, and i is the positive integer less than or equal to N；S2, according to advertisement meter
Expense type judges whether the advertisement term of validity information for arranging the advertisement of i-th bit meets pushing condition；S3, if arrangement i-th bit is wide
The advertisement term of validity information of announcement meets pushing condition, then regard the advertisement for arranging i-th bit as targeted advertisements；S4, if arrangement i-th bit
The advertisement term of validity information of advertisement be unsatisfactory for pushing condition, then obtain the advertisement that i+1 position is arranged in N number of advertisement, and repeat
Perform step S2-S4.
Therefore, availability and feasibility in order to improve the present invention, arrangement i-th bit is being judged according to advertisement charge type
Advertisement advertisement term of validity information whether meet pushing condition before, need to first judge the arrangement i-th bit advertisement whether be can
Advertisement.Alternatively, in one embodiment of the invention, the determining module 420 can also be specifically for；According to advertisement meter
Before expense type judges whether the advertisement term of validity information of the advertisement of arrangement i-th bit meets pushing condition, according to advertisement charging class
Type judge arrange i-th bit advertisement whether be can advertisement；If arrange the advertisement of i-th bit for can advertisement, according to wide
Accuse charge type and judge whether the advertisement term of validity information for arranging the advertisement of i-th bit meets pushing condition；If arranging the wide of i-th bit
Accuse for can advertisement, then obtain in N number of advertisement arrange i+1 position advertisement.
Thus, as long as the advertisement charge type of the Current ad in N number of advertisement judges the Current ad to push
Advertisement, and the advertisement term of validity information of the Current ad is when meeting pushing condition, you can the Current ad is wide as target
Accuse, so, logic is showed by unified, can be obtained according to advertisement charge type and advertisement term of validity information from N number of advertisement
Take can to client push targeted advertisements, meet advertiser or operation demand, without overlapping development, saved human resources
Cost.
Display module 430 is used to targeted advertisements being pushed to client, so that client shows mesh in intended display region
Mark advertisement.
In order to improve the availability and feasibility of the present invention, enter by the advertisement pushing of bag amount CPM types to client
Before row shows, also need whether the dispensing data for first judging the advertisement of the bag amount CPM types already exceed budget.Alternatively, make
For a kind of example, when the charge type of targeted advertisements is bag amount CPM types, targeted advertisements are pushed to client in display module
Before end, as shown in figure 8, the showing advertisement device may also include：Sending module 450, is asked for being sent to service end, its
In, service end judges whether the dispensing data of targeted advertisements exceed budget according to request.Wherein, in an embodiment of the present invention,
Display module 430 is additionally operable to when receiving service end and judging the dispensing data of targeted advertisements not less than budget according to request,
Targeted advertisements are pushed to client.Determining module 420 be additionally operable to receive service end according to request judge targeted advertisements
When delivering data more than budget, targeted advertisements are redefined from N number of advertisement.
Showing advertisement device according to embodiments of the present invention, can receive client is sent first by acquisition module
During ad-request, corresponding advertising listing is obtained according to the first ad-request, wherein, advertising listing includes N number of advertisement, it is determined that
Module determines targeted advertisements according to advertisement charge type and advertisement term of validity information from N number of advertisement, and display module is wide by target
Announcement is pushed to client, so that client shows targeted advertisements in intended display region.Thus, logic is showed by unified,
According to advertisement charge type and advertisement term of validity information can be obtained from N number of advertisement can to client push targeted advertisements,
Advertiser or operation demand are met, without overlapping development, cost of human resources has been saved, as long as also, working as in N number of advertisement
Preceding advertisement can be showed as targeted advertisements by client, and the same location advertising realized in the client can show
Go out the advertisement of various different charge types, broken some and showed the rule that position can only show the advertisement of certain charge type,
Improve the flexibility of showing advertisement.
In order to realize above-described embodiment, the invention also provides a kind of terminal device.
Fig. 9 is the structural representation of terminal device according to an embodiment of the invention.As shown in figure 9, the terminal device
It can include：Housing 91, processor 92, memory 93, circuit board 94 and power circuit 95, wherein, circuit board 94 is placed in shell
The interior volume that body 91 is surrounded, processor 92 and memory 93 are arranged on circuit board 94；Power circuit 95, for being set for terminal
Each standby circuit or device are powered；Memory 93 is used to store executable program code；Processor 92 is by reading memory
The executable program code stored in 93 runs program corresponding with executable program code, for performing following steps：
S910 ', when receiving the first ad-request of client transmission, obtains corresponding wide according to the first ad-request
List is accused, wherein, advertising listing includes N number of advertisement, and N is positive integer.
S920 ', according to advertisement charge type and advertisement term of validity information, targeted advertisements are determined from N number of advertisement.
Targeted advertisements are pushed to client by S930 ', so that client shows targeted advertisements in intended display region.
In order to realize above-described embodiment, the invention also provides a kind of non-transitorycomputer readable storage medium, thereon
Be stored with computer program, and the advertisement exhibition as described in any of the above-described embodiment of the invention is realized when the program is executed by processor
Existing method.
In order to realize above-described embodiment, the invention also provides a kind of computer program product, when the computer program
Instruction in product by computing device when, perform a kind of showing advertisement method, methods described includes：
S11 ', when receiving the first ad-request of client transmission, obtains corresponding wide according to the first ad-request
List is accused, wherein, advertising listing includes N number of advertisement, and N is positive integer.
S12 ', according to advertisement charge type and advertisement term of validity information, targeted advertisements are determined from N number of advertisement.
Targeted advertisements are pushed to client by S13 ', so that client shows targeted advertisements in intended display region.
In the description of the invention, it is to be understood that term " first ", " second " are only used for describing purpose, and can not
It is interpreted as indicating or implies relative importance or the implicit quantity for indicating indicated technical characteristic.Thus, define " the
One ", at least one this feature can be expressed or be implicitly included to the feature of " second ".In the description of the invention, " multiple "
It is meant that at least two, such as two, three etc., unless otherwise specifically defined.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means to combine specific features, structure, material or the spy that the embodiment or example are described
Point is contained at least one embodiment of the present invention or example.In this manual, to the schematic representation of above-mentioned term not
Identical embodiment or example must be directed to.Moreover, specific features, structure, material or the feature of description can be with office
Combined in an appropriate manner in one or more embodiments or example.In addition, in the case of not conflicting, the skill of this area
Art personnel can be tied the not be the same as Example or the feature of example and non-be the same as Example or example described in this specification
Close and combine.
Any process described otherwise above or method description are construed as in flow chart or herein, represent to include
Module, fragment or the portion of the code of one or more executable instructions for the step of realizing specific logical function or process
Point, and the scope of the preferred embodiment of the present invention includes other realization, wherein can not be by shown or discussion suitable
Sequence, including according to involved function by it is basic simultaneously in the way of or in the opposite order, carry out perform function, this should be of the invention
Embodiment person of ordinary skill in the field understood.
Represent in flow charts or logic and/or step described otherwise above herein, for example, being considered use
In the order list for the executable instruction for realizing logic function, it may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system including the system of processor or other can be held from instruction
The system of row system, device or equipment instruction fetch and execute instruction) use, or combine these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium " can any can be included, store, communicate, propagate or pass
Defeated program is for instruction execution system, device or equipment or the dress for combining these instruction execution systems, device or equipment and using
Put.The more specifically example (non-exhaustive list) of computer-readable medium includes following：Electricity with one or more wirings
Connecting portion (electronic installation), portable computer diskette box (magnetic device), random access memory (RAM), read-only storage
(ROM), erasable edit read-only storage (EPROM or flash memory), fiber device, and portable optic disk is read-only deposits
Reservoir (CDROM).In addition, can even is that can be in the paper of printing described program thereon or other are suitable for computer-readable medium
Medium, because can then enter edlin, interpretation or if necessary with it for example by carrying out optical scanner to paper or other media
His suitable method is handled electronically to obtain described program, is then stored in computer storage.
It should be appreciated that each several part of the present invention can be realized with hardware, software, firmware or combinations thereof.Above-mentioned
In embodiment, the software that multiple steps or method can in memory and by suitable instruction execution system be performed with storage
Or firmware is realized.If, and in another embodiment, can be with well known in the art for example, realized with hardware
Any one of row technology or their combination are realized：With the logic gates for realizing logic function to data-signal
Discrete logic, the application specific integrated circuit with suitable combinational logic gate circuit, programmable gate array (PGA), scene
Programmable gate array (FPGA) etc..
Those skilled in the art are appreciated that to realize all or part of step that above-described embodiment method is carried
Rapid to can be by program to instruct the hardware of correlation to complete, described program can be stored in a kind of computer-readable storage medium
In matter, the program upon execution, including one or a combination set of the step of embodiment of the method.
In addition, each functional unit in each embodiment of the invention can be integrated in a processing module, can also
That unit is individually physically present, can also two or more units be integrated in a module.Above-mentioned integrated mould
Block can both be realized in the form of hardware, it would however also be possible to employ the form of software function module is realized.The integrated module is such as
Fruit is realized using in the form of software function module and as independent production marketing or in use, can also be stored in a computer
In read/write memory medium.
Storage medium mentioned above can be read-only storage, disk or CD etc..Although having been shown and retouching above
Embodiments of the invention are stated, it is to be understood that above-described embodiment is exemplary, it is impossible to be interpreted as the limit to the present invention
System, one of ordinary skill in the art can be changed to above-described embodiment, change, replace and become within the scope of the invention
Type.
Claims (10)
1. a kind of showing advertisement method, it is characterised in that comprise the following steps：
When receiving the first ad-request of client transmission, corresponding advertisement is obtained according to first ad-request and arranged
Table, wherein, the advertising listing includes N number of advertisement, and N is positive integer；
According to advertisement charge type and advertisement term of validity information, targeted advertisements are determined from N number of advertisement；
The targeted advertisements are pushed to the client, so that the client shows the targeted advertisements.
2. showing advertisement method as claimed in claim 1, it is characterised in that wherein, first ad-request includes described
The identification information of client；
It is described that corresponding advertising listing is obtained according to first ad-request, including：
The identification information of client according to first ad-request, judges whether that the caching of the client is wide
Accuse；
If there is the caching ad of the client, the advertising listing is generated according to the caching ad of the client；
If in the absence of the caching ad of the client, sending the second ad-request to service end, and receive the service end
The advertising listing returned according to second ad-request.
3. showing advertisement method as claimed in claim 2, it is characterised in that the service end is wide according to described second receiving
Accuse after the advertising listing that request is returned, methods described also includes：
The advertising listing that the service end is returned is cached according to the identification information of the client.
4. showing advertisement method as claimed in claim 2, it is characterised in that in the caching ad for judging to have the client
Afterwards, before according to the caching ad of the client generation advertising listing, methods described also includes：
Judge whether the caching duration of the caching ad exceedes the caching term of validity；
If the caching duration of the caching ad exceedes the caching term of validity, sending second advertisement to the service end please
Ask；If the caching duration of the caching ad generates institute not less than the caching term of validity according to the caching ad of the client
State advertising listing.
5. showing advertisement method as claimed in claim 1, it is characterised in that described effective according to advertisement charge type and advertisement
Phase information, targeted advertisements are determined from N number of advertisement, including：
S1, obtains the advertisement that i-th bit is arranged in N number of advertisement, and i is the positive integer less than or equal to N；
S2, judges whether the advertisement term of validity information of the advertisement of the arrangement i-th bit meets according to the advertisement charge type and pushes away
Send condition；
S3, if the advertisement term of validity information of the advertisement of the arrangement i-th bit meets pushing condition, by the arrangement i-th bit
Advertisement is used as the targeted advertisements；
S4, if the advertisement term of validity information of the advertisement of the arrangement i-th bit is unsatisfactory for pushing condition, obtains N number of advertisement
The advertisement of middle arrangement i+1 position, and repeat step S2-S4.
6. showing advertisement method as claimed in claim 5, it is characterised in that described in being judged according to the advertisement charge type
Whether the advertisement term of validity information of the advertisement of arrangement i-th bit is met before pushing condition, and methods described also includes：
According to the advertisement charge type judge it is described arrangement i-th bit advertisement whether be can advertisement；
If it is described arrangement i-th bit advertisement for can advertisement, the arrangement i-th bit is judged according to the advertisement charge type
The advertisement term of validity information of advertisement whether meet pushing condition；
If it is described arrangement i-th bit advertisement for can advertisement, obtain in N number of advertisement arrange i+1 position advertisement.
7. showing advertisement method as claimed in claim 1, it is characterised in that when the charge type of the targeted advertisements is bag amount
During CPM types, before the targeted advertisements are pushed into the client, methods described also includes：
Send and ask to the service end, wherein, the service end is according to the dispensing number for asking to judge the targeted advertisements
According to whether more than budget；
Receive the service end according to it is described ask to judge the dispensing data of the targeted advertisements not less than budget when, by institute
State targeted advertisements and be pushed to the client；
Receive the service end according to it is described ask to judge the dispensing data of the targeted advertisements more than budget when, from described
Targeted advertisements are redefined in N number of advertisement.
8. a kind of showing advertisement device, it is characterised in that including：
Acquisition module, for when receiving the first ad-request of client transmission, being obtained according to first ad-request
Corresponding advertising listing, wherein, the advertising listing includes N number of advertisement, and N is positive integer；
Determining module, for according to advertisement charge type and advertisement term of validity information, determining that target is wide from N number of advertisement
Accuse；
Display module, for the targeted advertisements to be pushed into the client, so as to show the target wide for the client
Accuse.
9. showing advertisement device as claimed in claim 8, it is characterised in that wherein, first ad-request includes described
The identification information of client, the acquisition module includes：
First judging unit, for the identification information of the client according to first ad-request, is judged whether
The caching ad of the client；
Generation unit, for existing during the caching ad of the client, according to the generation of the caching ad of the client
Advertising listing；
Acquiring unit, during for caching ad in the absence of the client, sends the second ad-request, and receive to service end
The advertising listing that the service end is returned according to second ad-request.
10. showing advertisement device as claimed in claim 9, it is characterised in that also include：
Cache module, for after the advertising listing that the service end is returned according to second ad-request is received,
The advertising listing that the service end is returned is cached according to the identification information of the client.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710393032.6A CN107146115A (en) | 2017-05-27 | 2017-05-27 | Advertisement display method and device and terminal equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710393032.6A CN107146115A (en) | 2017-05-27 | 2017-05-27 | Advertisement display method and device and terminal equipment |
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| Publication Number | Publication Date |
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| CN107146115A true CN107146115A (en) | 2017-09-08 |
Family
ID=59780135
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| Application Number | Title | Priority Date | Filing Date |
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| CN201710393032.6A Pending CN107146115A (en) | 2017-05-27 | 2017-05-27 | Advertisement display method and device and terminal equipment |
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| CN109739601A (en) * | 2018-12-27 | 2019-05-10 | 上海掌门科技有限公司 | A kind of popularization resource exhibition method |
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