CN107070749B - Information pushing method and system based on graphic code - Google Patents
Information pushing method and system based on graphic code Download PDFInfo
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- CN107070749B CN107070749B CN201710246431.XA CN201710246431A CN107070749B CN 107070749 B CN107070749 B CN 107070749B CN 201710246431 A CN201710246431 A CN 201710246431A CN 107070749 B CN107070749 B CN 107070749B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K7/00—Methods or arrangements for sensing record carriers, e.g. for reading patterns
- G06K7/10—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
- G06K7/10544—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation by scanning of the records by radiation in the optical part of the electromagnetic spectrum
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L43/00—Arrangements for monitoring or testing data switching networks
- H04L43/08—Monitoring or testing based on specific metrics, e.g. QoS, energy consumption or environmental parameters
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
Abstract
The invention discloses an information pushing method and system based on a graphic code, belonging to the technical field of internet communication, wherein the method comprises the following steps: establishing data connection with a user side through a graphic code; analyzing user internet surfing preference information; the method and the system can lead the server to more pointedly push specific information to the user end according to the preference habit, the network connection state and other parameters of the user, are easy to be accepted by the user end, have multiple functions by one code, and improve the effect of pushing the information by utilizing the graphic code.
Description
Technical Field
The invention relates to the technical field of internet communication, in particular to an information pushing method and system based on a graphic code.
Background
The two-dimensional code is a black and white pattern which is distributed on a plane according to a certain rule and a specific geometric pattern, and is used for recording or reflecting information of data symbols. The existing two-dimension code mainly has the functions of information acquisition, website skip, advertisement push and the like. With the development of internet technology and the popularization of smart phones, more and more information is pushed by two-dimensional codes, for example, two-dimensional codes are marked at remarkable positions on street advertising boards. Information can be directly loaded on the graph of the two-dimensional code, but due to the limited capacity, the two-dimensional code only plays a role similar to a key under general conditions, a link address is pushed by the two-dimensional code, and then a server corresponding to the link address is in data connection with a client to send corresponding pushed information. According to the conventional two-dimension code information pushing system, a consumer scans a two-dimension code, and a server at a background of the system often pushes only one piece of information, so that the utilization rate of the two-dimension code is not high, and the pushed information does not well meet personal preference habits of the consumer, so that the information pushing effect is greatly reduced, and the commerciality of pushing the two-dimension code information is reduced.
Disclosure of Invention
In order to solve the problems that graphic code pushing information arranged outdoors has no pertinence, single content and poor commercial effect, the invention provides a graphic code-based information pushing method and a graphic code-based information pushing system, and the specific scheme is as follows:
firstly, an information pushing method based on a graphic code is provided, and the method comprises the following steps: establishing data connection with a user side through a graphic code; analyzing user internet surfing preference information; and detecting the network connection state and the data flow state of the user, combining the internet surfing preference of the user according to the network condition detection result, and pushing specific information to the user side according to the setting.
Further, before analyzing the user internet surfing preference information, the method further comprises the step of obtaining user authorization: the background server sends authorization request information to the user side, acquires the tracking authority of the user browser after the user confirms, reads Cookie information stored in the user side, prioritizes the internet access preference information according to an algorithm set in the server, generates a user internet access preference table and stores the user internet access preference table in the server.
Further, the detecting the network connection status and the data traffic status of the user includes the steps of: the server and the client send handshake signals to each other, the server judges whether the internet access state of the client is in a WIFI or mobile data traffic mode or not according to the packet data of the client, and detects the delay state in the packet data sending process.
Furthermore, the user internet surfing preference information comprises network acquisition time, network acquisition place, network access address information and network access retention time information, and the user internet surfing preference information is stored in association with the personal information of the user.
Further, the specific information is stored in the server according to the information type and the information size in a classified manner, and the server compares the information to be pushed with the information stored in the user internet preference table and pushes the specific information to the client.
Furthermore, the specific information is divided into a plurality of units according to the time period of the server for storage, and after the information maintaining time of any unit to be pushed by the server reaches the set time, the server automatically switches the unit where the information to be pushed is located.
Further, the setting specifically includes: when the server detects that the internet surfing state of the user is a WIFI state and the state of the data flow is within a set range, sending information which is interested by the user and has larger information content to the user side according to the internet surfing preference information of the user; and when the server detects that the internet surfing state of the user is mobile data traffic, sending information which is less in information content and is interesting to the user side according to the internet surfing preference information of the user.
Secondly, an information push system based on graphic code is provided, which comprises:
the graphic code display end is used for displaying a graphic code, and information corresponding to the graphic code corresponds to a network access interface of the server;
the user side is used for scanning and analyzing the graphic codes, acquiring the link information corresponding to the graphic codes, sending handshake signals to the servers correspondingly linked with the graphic codes, and receiving and displaying the specific information pushed by the servers;
the server is in communication connection with the user side after the confirmation of the user side and comprises a plurality of data storages for storing different types, different sizes and different pushing time, a data processor for analyzing the internet surfing preference information of the user side, a user side network detection module for detecting the network connection state and the data flow state of the user side, a data screening module for screening the pushing information and an information pushing module for pushing the information to the user side;
the communication unit is used for communication service between the user side and the server;
the user side scans the graphic code displayed by the graphic code display end, the graphic code is in communication connection with the server after being confirmed by the user side, the server receives the packet data of the handshake information of the user side, the network detection module analyzes and judges the network connection state and the data flow state of the user side, the user internet surfing preference information is obtained after the authorization of the user side, and the data screening module screens information which accords with the user preference from the data storage device and pushes the information to the user side through the information pushing module.
Further, the user side includes:
the graphic code scanning module is used for scanning a graphic code;
the graphic code analysis module is in data connection with the graphic code scanning module and is used for receiving and analyzing the graphic code and outputting analyzed analysis information;
the address access module is used for receiving the analysis information and accessing a network interface address corresponding to the analysis information;
and the information receiving and displaying module is used for receiving and displaying the information pushed by the server through the network interface address.
Further, the graphic code display end comprises a liquid crystal display advertisement screen or a fixed image advertisement screen displaying graphic codes, and the liquid crystal display advertisement screen switches different graphic codes on time for displaying.
Compared with the prior art, the invention has the following beneficial effects:
firstly, when a server establishes communication connection with a user side, the network connection state and the data flow state of the user side are collected, information is pushed to the user according to the data volume which is easy to accept by the user, and the time for the user to receive the information is fully considered by combining the data flow state, so that the pushed information is easy to accept by the user side in the capacity and the receiving time; and the server obtains the personal internet surfing preference information of the user at the user end, and the information to be pushed can be classified and stored by utilizing the information, and then the information is pushed to the user end according to the preference of the user, so that the pushed information is more easily accepted by the user, and the information pushing effect and the information pushing commercial property are improved.
Drawings
FIG. 1 is a schematic diagram of an overall framework of a push method according to the present invention;
FIG. 2 is a block diagram of a server steps for obtaining user authorization;
FIG. 3 is a block diagram of a framework for detecting a network connection status and a data traffic status of a user;
FIG. 4 is a schematic diagram of an overall framework of the information push system;
fig. 5 is a schematic overall framework diagram of an embodiment of an information push system.
The reference symbols: 1. a graphic code display end; 2. a user side; 21. a graphic code scanning module; 22. a graphic code analysis module; 23. an address access module; 24. an information receiving and displaying module; 3. a server; 31. a data storage; 32. a data processor; 33. a user side network detection module; 34. a data screening module; 35. an information push module; 4. a communication unit.
Detailed Description
The present invention will be described in further detail with reference to examples and drawings, but the present invention is not limited to these examples.
The graphic code comprises a two-dimensional bar code, a two-dimensional code and other graphics which are arranged according to a specific rule to achieve the purpose of information transmission; the user terminal 2 described herein includes a smart mobile device with a code scanning function, such as a smart phone, a tablet computer, an ultra notebook, and the like, and further generally refers to a smart mobile device with a camera, in which an application program (APP) with functions of scanning, identifying, and parsing a graphic code is configured.
As shown in fig. 1, the method for pushing information based on a graphic code in the present invention includes the following steps:
step S1, establishing data connection with the user terminal 2 through graphic codes;
step S2, detecting the network connection state and data flow state of the user;
step S3, analyzing the user' S preference information;
step S4, according to the network status detection result and the user internet access preference, pushing the specific information to the user terminal 2 according to the setting.
In the above steps, in step S1, the user end 2 scans the graphic code to obtain the access link address of the graphic code, the handshake data of the receiving user end 2 corresponding to the background server 3 corresponding to the graphic code, and after several times, generally three times of handshake signals, the server 3 establishes data communication connection with the user end 2. In the above handshake packet data, the server 3 may analyze a network connection state of the user terminal 2, where the network connection state is mainly used to determine whether the user terminal 2 is in a WIFI connection state or a mobile data traffic state. The detection modules are very common in the prior art, and corresponding detection programs of different operating systems carried by the user side 2 are different, for example, a usability function in the IOS system can detect Wifi, 2G/3G/4G/network states in real time. After the communication connection is established, the network delay state of the user terminal 2 and the possible data throughput per unit time can be determined by detecting the transmission delay condition of the handshake packet data.
Before analyzing the user internet surfing preference information in step S3, as shown in fig. 2, the method further includes the steps of: the background server 3 sends authorization request information to the user terminal 2, acquires the tracking authority of the user browser after the user confirms, reads Cookie information stored in the user terminal 2, prioritizes the Internet surfing preference information according to an algorithm set in the server 3, generates a user Internet surfing preference table and stores the user Internet surfing preference table in the server 3. The Cookie information stored in the user terminal 2 includes information such as addresses frequently visited by the user and web page retention time.
In an embodiment of the present invention, the user internet access preference information includes network acquisition time, network acquisition location, network access address information, network access retention time information, and the like, and the user internet access preference information is stored in association with the user personal information. The personal information of the user comprises information such as user ID, name nickname registered by the user and the like.
In order to push the information to be pushed to the user terminal 2 more specifically, the specific information is stored in the server 3 according to the information category and the information size classification before pushing. The classification method comprises commodity classification and information data size classification, and the server 3 compares information to be pushed with information stored in a user internet preference table and pushes specific information to a client. In the above scheme, the server 3 detects the network connection state of the user terminal 2, and if the user terminal 2 is in the mobile data traffic state, it is obvious that pushing large-capacity information is not appropriate, and correspondingly, some pushing information with smaller capacity is pushed to the client, for example, some dynamic pictures or multi-level information are pushed in the WIFI state of the user terminal 2, and some static pictures are pushed in the WIFI state of the user terminal 2, so that the number of information levels is relatively reduced, and the pushed information is easy to be accepted by the user after being sent. The pushed information is sent successively according to the priority in the user internet information preference table, for example, if the information to be pushed does not contain the information which is the best preference of the user, whether the information to be pushed corresponding to the priority of the next level is stored in the corresponding search server 3, and so on, until the information to be pushed which is matched with the preference of the user is found, the information to be pushed is pushed to the user terminal 2, and if the preference information of the user is not in the information range to be pushed, the information is pushed to the user terminal 2 according to the time, the place and the payment condition of the merchant.
In order to push different information in different time periods, specific information is divided into a plurality of units according to the time period of the server 3 for storage, and after the information maintaining time of any unit to be pushed by the server 3 reaches the set time, the server 3 automatically switches the unit where the information to be pushed is located. According to the scheme, the time dimension is added to all the information to be pushed, for example, the information of breakfast to be pushed is placed in the time period of 6:00-10:00, and the information of dinner to be pushed is placed in the time period of 17:00-22: 00.
The information pushing method and system of the present invention can be described with reference to the following methods: the user terminal 2 establishes data communication connection with the server 3 corresponding to the graphic code by scanning the graphic code, such as a two-dimensional code, on the billboard, then the server 3 detects the network state of the user terminal 2, and acquires the internet surfing preference information of the user according to the authorization condition of the user, and in combination with the two factors, the server 3 pushes specific information to the user terminal 2, and the information not only accords with the requirement preference of the user, but also can make the pushed information within the acceptance range of the user. As shown in fig. 3, when the server 3 detects that the internet access state of the user is a WIFI state and the state of the data traffic is within the set range, the server sends the information of interest of the user with a large information content to the user terminal 2 according to the internet access preference information of the user; when the server 3 detects that the internet surfing state of the user is mobile data traffic, the server sends information which is less in information content and is interesting to the user side 2 according to the internet surfing preference information of the user. When the amount of information data to be pushed is large, if the network connection state of the user is mobile data traffic, the reception desire of the user cannot be actually caused, and similarly, when the data traffic state of the user shows that the network delay of the user is serious and the data transmission rate is slow, the reception desire of the user cannot be aroused for the pushed information with large data capacity. The information pushing method can stimulate the receiving desire of the user, has strong pertinence, and can realize the pushing of a plurality of information by using one graphic code.
In order to implement the method, the present invention further provides an information pushing system based on a graphic code, as shown in fig. 4, which mainly includes: the graphic code display end 1, the user end 2 and the server 3 are in communication connection through a communication unit 4.
The graphic code display end 1 is used for displaying a graphic code, information corresponding to the graphic code corresponds to a network access interface of the server 3, specifically, the graphic code display end 1 comprises a dynamic display end and a static display end, wherein the dynamic display end displays a graphic to be scanned in a liquid crystal display or LED dot matrix or other modes, and the static display end comprises a printed pattern, a fixed advertisement screen and the like.
The user end 2 is used for scanning and analyzing the graphic codes, acquiring the link information corresponding to the graphic codes, sending a handshake signal to the server 3 corresponding to the graphic codes and receiving and displaying the specific information pushed by the server 3, as mentioned above, the user end 2 is a smart phone or the like, can analyze the graphic codes by decoding the APP through the built-in graphic codes, and then establishes data communication connection with the server 3 through the communication unit 4. Further, the user terminal 2 includes: the graphic code scanning module 21 is used for scanning a graphic code, and the code scanning process is completed by matching a camera with a built-in graphic code decoding APP; the graphic code analysis module 22 is in data connection with the graphic code scanning module 21 and is used for receiving and analyzing the graphic code and outputting analyzed analysis information; an address access module 23 for receiving the analysis information and accessing the network interface address corresponding to the analysis information; and the information receiving and displaying module 24 is used for receiving the information pushed by the server 3 through the network interface address and displaying the information.
As shown in fig. 5, the server 3 is communicatively connected to the client 2 after being confirmed by the client 2, and includes a plurality of data memories 31 for storing different types, different sizes, and different push times, a data processor 32 for analyzing the user internet preference information of the client 2, a client 2 network detection module for detecting the network connection state and the data traffic state of the client 2, a data filtering module 34 for filtering the push information, and an information pushing module 35 for pushing the push information to the client 2.
The user end 2 scans the graphic code displayed by the graphic code display end 1, and is in communication connection with the server 3 after being confirmed by the user end 2, the server 3 receives the packet data of the handshake information of the user end 2, the network detection module analyzes and judges the network connection state and the data flow state of the user end 2, the user end 2 acquires the user internet surfing preference information after authorization, and the data screening module 34 screens the information which is in accordance with the user preference from the data storage 31 and pushes the information to the user end 2 through the information pushing module 35.
The above description is only a preferred embodiment of the present invention, and the protection scope of the present invention is not limited to the above embodiments, and all technical solutions belonging to the idea of the present invention belong to the protection scope of the present invention. It should be noted that modifications and embellishments within the scope of the invention may occur to those skilled in the art without departing from the principle of the invention, and are considered to be within the scope of the invention.
Claims (8)
1. An information push method based on a graphic code is characterized in that the method comprises the following steps:
establishing data connection with a user side (2) through a graphic code;
analyzing user internet surfing preference information;
detecting the network connection state and the data flow state of a user, and pushing specific information to a user side (2) according to the setting according to the network state detection result and the user internet surfing preference;
before analyzing the user internet surfing preference information, the method further comprises the following steps of obtaining user authorization: the background server (3) sends authorization request information to the user side (2), acquires the tracking authority of a user browser after user confirmation, reads Cookie information stored in the user side (2), prioritizes the Internet surfing preference information according to an algorithm set in the server (3), generates a user Internet surfing preference table and stores the user Internet surfing preference table in the server (3);
the specific information is stored in the server (3) according to the information type and the information size in a classified mode, the server (3) compares the information to be pushed with the information stored in the user internet access preference table, and the specific information is pushed to the client.
2. The information push method based on graphic code according to claim 1, characterized in that, the detecting the network connection status and the data traffic status of the user comprises the steps of: the server (3) and the client side send handshake signals to each other, the server (3) judges whether the internet access state of the client side (2) is in a WIFI or mobile data traffic mode or not according to the packet data of the client side (2), and detects the delay state in the packet data sending process.
3. The information pushing method based on the graphic code as claimed in claim 1, wherein the user internet surfing preference information includes network acquisition time, network acquisition place, network access address information, and network access stay time information, and the user internet surfing preference information is stored in association with the user personal information.
4. The information pushing method based on the graphic code according to claim 1, characterized in that the specific information is divided into a plurality of units according to the time period of the server (3) for storage, and after the information maintaining time of any unit to be pushed by the server (3) reaches the set time, the server (3) automatically switches the unit where the information to be pushed is located.
5. The information pushing method based on the graphic code according to claim 1, wherein the setting specifically includes: when the server (3) detects that the internet surfing state of the user is a WIFI state and the state of the data traffic is within a set range, sending information which is high in information content and is interesting to the user side (2) according to internet surfing preference information of the user; when the server (3) detects that the internet surfing state of the user is mobile data traffic, the server sends information which is less in information content and is interesting to the user side (2) according to the internet surfing preference information of the user.
6. An information push system based on graphic codes is characterized by comprising:
the graphic code display end (1) is used for displaying a graphic code, and information corresponding to the graphic code corresponds to a network access interface of the server (3);
the user end (2) is used for scanning and analyzing the graphic codes, acquiring the link information corresponding to the graphic codes, sending handshake signals to the server (3) linked with the graphic codes correspondingly, and receiving and displaying the specific information pushed by the server (3);
the server (3) is in communication connection with the user side (2) after being confirmed by the user side (2), and comprises a plurality of data storages (31) for storing different types, different sizes and different pushing time, a data processor (32) for analyzing user internet surfing preference information of the user side (2), a user side (2) network detection module for detecting a network connection state and a data flow state of the user side (2), a data screening module (34) for screening pushing information, and an information pushing module (35) for pushing information to the user side (2);
a communication unit (4) for communication services between the user terminal (2) and the server (3);
the user side (2) scans the graphic codes displayed by the graphic code display side (1), the graphic codes are in communication connection with the server (3) after being confirmed by the user side (2), the server (3) receives the packet data of handshake information of the user side (2), the network detection module analyzes and judges the network connection state and the data flow state of the user side (2), the user internet access preference information is obtained after the authorization of the user side (2), and the data screening module (34) screens information which accords with the user preference from the data storage (31) and pushes the information to the user side (2) through the information pushing module (35).
7. The information push system based on graphic codes according to claim 6, characterized in that, the user terminal (2) comprises:
the graphic code scanning module (21) is used for scanning the graphic code;
the graphic code analysis module (22) is in data connection with the graphic code scanning module (21) and is used for receiving and analyzing the graphic code and outputting analyzed analysis information;
the address access module (23) receives the analysis information and accesses a network interface address corresponding to the analysis information;
and the information receiving and displaying module (24) is used for receiving and displaying the information pushed by the server (3) through the network interface address.
8. The information pushing system based on the graphic code as claimed in claim 6, wherein the graphic code display terminal (1) comprises a liquid crystal display advertisement screen or a fixed image advertisement screen displaying the graphic code, and the liquid crystal display advertisement screen switches different graphic codes on time for display.
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| CN107592342B (en) * | 2017-08-23 | 2020-09-04 | 北京小米移动软件有限公司 | Information pushing method and device |
| CN109063028A (en) * | 2018-07-09 | 2018-12-21 | 清远网博信息技术有限公司 | A kind of method, the system of tourism data push |
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