CN106960367A - Promotion method, device and the server of application program - Google Patents
Promotion method, device and the server of application program Download PDFInfo
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- CN106960367A CN106960367A CN201710210087.9A CN201710210087A CN106960367A CN 106960367 A CN106960367 A CN 106960367A CN 201710210087 A CN201710210087 A CN 201710210087A CN 106960367 A CN106960367 A CN 106960367A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G06Q30/0269—Targeted advertisements based on user profile or attribute
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Abstract
The present invention proposes a kind of promotion method of application program, device and server, wherein, method includes：When pushing the second application program in the first application program, the application program of target second is chosen from the second application program for needing to be pushed, obtain the pushed information of the application program of target second, wherein, underlying parameter and download in pushed information at least including the application program of target second complete the reward parameter that user to be recommended can get after the application program of target second, and pushed information is handed down into the electronic equipment that user account to be recommended is logged in.In the present embodiment, according to the download situation of conventional each second application program, the second most application program of download time is selected from the second all application programs, second application program is individually pushed to user to be recommended again, when avoiding passing through the form push of integration wall, the second number of applications pushed on integration wall is more, causes the problem of user's alternative costs are higher, so as to improve popularization efficiency.
Description
Technical field
The present invention relates to field of terminal technology, more particularly to a kind of promotion method of application program, device and server.
Background technology
With the quick renewal iteration of internet arena, in electronic equipment (mobile phone of such as mobile terminal, panel computer)
The application program of side emerges in an endless stream.Select and download for the ease of user, can typically be shown in Extension Software Platforms such as application stores
The mark of various application programs and briefly introduction explanation.
At present, the type and quantity of application program are more and more so that user checks and selected application program to there is careless omission,
There is the relatively low phenomenon of installation in certain applications program, therefore, there is a kind of application program way of promotion, by being answered known to one
Some Unknown Applications are promoted with program, the application program that known applications here are currently installed on using for user,
Unknown Applications are application program to be promoted.In known applications, it can be shown in the form of integrating wall unknown
Application program.As shown in figure 1, the integration wall interface of a certain known applications is shown on the display interface of electronic equipment,
User can only see the icon of Unknown Applications and install the corresponding prize outcome of this Unknown Applications under this interface.
However, when being pushed by integrating wall form, the quantity of the application program to be promoted pushed on an integration wall
More, due to the diversity of application to be promoted, the ways of presentation of integration wall make it that user knows unknown applications from integration wall
The information of program is less, and user is needed to multiple after the application program promoted is thought deeply and judged, is chosen from integration wall
One application program is downloaded.In practical application, only user installation and use after application program, can just determine that this should
With program whether be itself need application program, cause user installation Unknown Applications to there is the problem of matching degree is relatively low.
The content of the invention
It is contemplated that at least solving one of technical problem in correlation technique to a certain extent.
Therefore, first purpose of the present invention is to propose a kind of promotion method of application program, for solving by product
Because the application program species of push is more when point wall form is pushed, user needs to spend the application to be downloaded of more time selection
The problem of program.
Second object of the present invention is the popularization device for proposing a kind of application program.
Third object of the present invention is to propose a kind of server.
Fourth object of the present invention is to propose a kind of non-transitorycomputer readable storage medium.
The 5th purpose of the present invention is to propose a kind of computer program product.
For up to above-mentioned purpose, first aspect present invention embodiment proposes a kind of promotion method of application program, first
When at least one second application program is promoted in application program, this method includes：
The application program of target second is chosen from the second application program for needing to be pushed；The application program of target second
To need the most application program of download time in the second application program pushed；
Obtain the pushed information of the application program of target second；Wherein, the mesh is at least included in the pushed information
Marking the underlying parameter of the second application program and downloading the user to be recommended after the completion application program of target second to obtain
The reward parameter got；
The pushed information is handed down to the electronic equipment that user account to be recommended is logged in；Wherein, the use to be recommended
Family account is the account registered in first application program.
It is described from need to be pushed second as another optional implementation of first aspect present invention embodiment
The application program of target second is chosen in application program, including：
Obtain the download time that each second application program pushed is downloaded completion；
The second most application program of download time described in all the second application programs pushed is chosen as target
Second application program.
As another optional implementation of first aspect present invention embodiment, it is described from it is all pushed second
The second most application program of the download time is selected in application program as the application program of target second, including：
The second most application program of download time is selected from all the second application programs pushed as quasi- target
Second application program；
Whether judge the application program of target second is the second application program that the electronic equipment has been downloaded；
If it is judged that be yes, for the user account to be recommended, by the application program of target second from all
Screened out in the second application program to be pushed；
From remaining second application program to be pushed, the download time is selected at most and for the electronic equipment not
The second application program downloaded is used as the application program of target second.
As another optional implementation of first aspect present invention embodiment, the acquisition target second should
With the pushed information of program, including：
Corresponding displaying card when the independent push of the application program of target second is obtained from Extension Software Platform, wherein,
The displaying card includes the description information of the application program of target second；
The pushed information is generated in the displaying card addition reward parameter.
As another optional implementation of first aspect present invention embodiment, the acquisition target second should
With the pushed information of program, including：
The description information of the application program of target second is obtained from Extension Software Platform；
The description information, the underlying parameter and the reward parameter are respectively added to default blank displaying card
Corresponding region in, generate the pushed information.
It is described from need to be pushed second as another optional implementation of first aspect present invention embodiment
Choose before the application program of target second, also include in application program：
Extension Software Platform is received to issue in all the second application programs to be pushed, second application program to be pushed
Carry the underlying parameter of itself；Wherein, the underlying parameter includes the mark and icon of second application program.
The promotion method of the application program of the embodiment of the present invention, when pushing the second application program in the first application program,
The server of first application program is according to the download situation of each second application program pushed in the past, from all second
The second application program of target is selected in application program, the second application program of target is individually then pushed to use to be recommended
The second number of applications pushed on family, it is to avoid when being pushed by integrating wall form, integration wall is more, causes user to select
The problem of cost is higher, so as to improve popularization efficiency.
For up to above-mentioned purpose, second aspect present invention embodiment proposes a kind of popularization device of application program, when
When at least one second application program is promoted in one application program, described device includes：
Module is chosen, for choosing the application program of target second from the second application program for needing to be pushed；The mesh
The second application program is marked to need the most application program of download time in the second application program pushed；
Acquisition module, the pushed information for obtaining the application program of target second；Wherein, in the pushed information extremely
Underlying parameter and download less including the application program of target second completes to wait to push away described in after the application program of target second
Recommend the reward parameter that user can get；
Module is issued, for the pushed information to be handed down into the electronic equipment that user account to be recommended is logged in；Wherein,
The user account to be recommended is the account registered in first application program.
As another optional implementation of second aspect present invention embodiment, the selection module, specifically for
The download time that each second application program pushed is downloaded completion is obtained, from all the second application programs pushed
The second most application program of download time described in selection is used as the application program of target second.
As another optional implementation of second aspect present invention embodiment, the selection module, including：
Unit is chosen, second for selecting download time most from all the second application programs pushed applies journey
Sequence as the quasi- application program of target second, and the quasi- application program of target second be the electronic equipment downloaded the
During two application programs, from remaining second application program to be pushed, the selection download time is most and is the electronics
The second application program that equipment was not downloaded is used as the application program of target second；
Judging unit, for judge the application program of quasi- target second whether be the electronic equipment downloaded second
Application program；
Unit is screened out,, should by the target second for the user account to be recommended for if it is judged that be yes
Screened out with program from the second application program for needing to be pushed.
As another optional implementation of second aspect present invention embodiment, the acquisition module, specifically for
Corresponding displaying card when the independent push of the application program of target second is obtained from Extension Software Platform, in the displaying card
The addition reward parameter generates the pushed information；Wherein, the displaying card includes the application program of target second
Description information.
As another optional implementation of second aspect present invention embodiment, the acquisition module, specifically for
The description information of the application program of target second is obtained from Extension Software Platform, by the description information, the underlying parameter and institute
State reward parameter to be respectively added in the corresponding region of default blank displaying card, generate the pushed information.
As another optional implementation of second aspect present invention embodiment, also include：
Receiver module, all the second application programs to be pushed are issued for receiving Extension Software Platform, described to be pushed
The underlying parameter of itself is carried in second application program；Wherein, the underlying parameter includes second application program
Mark and icon.
The popularization device of the application program of the embodiment of the present invention, when pushing the second application program in the first application program,
The server of first application program itself applies journey according to the download situation of conventional each second application program from all second
The second application program of target is selected in sequence, the second application program of target is individually then pushed to user to be recommended, kept away
When exempting to push by integrating wall form, the second number of applications pushed on integration wall is more, causes user's alternative costs
Higher the problem of, so as to improve popularization efficiency.
For up to above-mentioned purpose, third aspect present invention embodiment proposes another server, including：Processor；For
Store the memory of the processor-executable instruction；Wherein, the processor is configured as：
The application program of target second is chosen from the second application program for needing to be pushed；The application program of target second
To need the most application program of download time in the second application program pushed；
Obtain the pushed information of the application program of target second；Wherein, the mesh is at least included in the pushed information
Marking the underlying parameter of the second application program and downloading the user to be recommended after the completion application program of target second to obtain
The reward parameter got；
The pushed information is handed down to the electronic equipment that user account to be recommended is logged in；Wherein, the use to be recommended
Family account is the account registered in first application program.
To achieve these goals, fourth aspect present invention embodiment proposes a kind of non-transitory computer-readable storage
Medium, when the instruction in the storage medium is performed by the processor of server end so that server end is able to carry out one
The promotion method of application program is planted, methods described includes：
The application program of target second is chosen from the second application program for needing to be pushed；The application program of target second
To need the most application program of download time in the second application program pushed；
Obtain the pushed information of the application program of target second；Wherein, the mesh is at least included in the pushed information
Marking the underlying parameter of the second application program and downloading the user to be recommended after the completion application program of target second to obtain
The reward parameter got；
The pushed information is handed down to the electronic equipment that user account to be recommended is logged in；Wherein, the use to be recommended
Family account is the account registered in first application program.
To achieve these goals, fifth aspect present invention embodiment proposes a kind of computer program product, when described
When instruction processing unit in computer program product is performed, a kind of promotion method of application program is performed, methods described includes：
The application program of target second is chosen from the second application program for needing to be pushed；The application program of target second
To need the most application program of download time in the second application program pushed；Obtain the application program of target second
Pushed information；Wherein, in the pushed information at least including the application program of target second underlying parameter and download is completed
The reward parameter that the user to be recommended can get after the application program of target second；
The pushed information is handed down to the electronic equipment that user account to be recommended is logged in；Wherein, the use to be recommended
Family account is the account registered in first application program.
The additional aspect of the present invention and advantage will be set forth in part in the description, and will partly become from the following description
Obtain substantially, or recognized by the practice of the present invention.
Brief description of the drawings
Of the invention above-mentioned and/or additional aspect and advantage will become from the following description of the accompanying drawings of embodiments
Substantially and be readily appreciated that, wherein：
Fig. 1 is the existing schematic diagram for integrating wall pushing application program；
Fig. 2 is a kind of schematic flow sheet of the promotion method of application program provided in an embodiment of the present invention；
Fig. 3 is the schematic flow sheet of the promotion method of another application program provided in an embodiment of the present invention；
Fig. 4 provides a kind of application program schematic diagram of the promotion method of application program for the embodiment of the present invention.
Fig. 5 is a kind of structural representation of the popularization device of application program provided in an embodiment of the present invention；
Fig. 6 is a kind of structural representation for choosing module 11 provided in an embodiment of the present invention；
Fig. 7 is a kind of structural representation of server provided in an embodiment of the present invention.
Embodiment
Embodiments of the invention are described below in detail, the example of the embodiment is shown in the drawings, wherein from beginning to end
Same or similar label represents same or similar element or the element with same or like function.Below with reference to attached
Figure description embodiment be it is exemplary,
It is intended to be used to explain the present invention, and is not considered as limiting the invention.
Below with reference to the accompanying drawings the promotion method, device and server of the application program of the embodiment of the present invention described.
Fig. 2 is a kind of schematic flow sheet of the promotion method of application program provided in an embodiment of the present invention.As shown in Fig. 2
The promotion method of the application program comprises the following steps：
S101, the selection application program of target second from the second application program for needing to be pushed, wherein, target second should
It is to need the most application program of download time in the second application program for being pushed with program.
In the present embodiment, for pushing other second application programs in the first application program.First application program
Server can push the second application program to each user for having installed the first application program.When server is pushed away to some users
Pass through after the second application program, server can record download of the user for being provided with the first application program to the second application program
Situation, then can count the download that the second application program pushed in the past is downloaded installation according to the download situation of record
Number of times.
After the download time of each second application program is got, server can apply need to be pushed second
The download time of program is compared, and the second most application program of download time is chosen from the second all application programs and is made
For the application program of target second.
Preferably, server can obtain each the pushed in multiple push cycles according to the default push cycle
The download time of two application programs, the download time in multiple push cycles can be summed up it is average, according to adding and be averaged
Download time afterwards chooses the application program of target second from the second all application programs.Wherein, the application program of target second
Plus and it is average after download time be need it is most in the second application program for being pushed.
Alternatively, server can count the total download time of each second application program pushed in the past, Ran Hougen
According to total download time, the application program of target second is selected from the second all application programs, wherein, target second is applied
The total download time of program be need it is most in the second application program for being pushed.
S102, the pushed information for obtaining the application program of target second；Wherein, target the is at least included in the pushed information
The underlying parameter of two application programs and download complete the reward ginseng that user to be recommended can get after the application program of target second
Number.
In the present embodiment, after the application program of target second is selected, server needs to push away the application program of target second
User to be recommended is given, it is necessary to obtain the pushed information of the application program of target second.Wherein, pushed information includes target second
The underlying parameter of application program.Herein, underlying parameter can include the identification information and target second of the application program of target second
Icon of application program etc..
Further, in order to encourage user to download the second application program by the first application program, server can be use
Family sets certain incentive mechanism, for example, can issue certain reward parameter, the prize to the user for downloading the second application program
Encourage parameter can for the first application program integration, for upgrading empirical value either the reward of certain number or game
In can give certain equipment etc..In the present embodiment, can carry that server promised to undertake in pushed information when to be recommended
User has downloaded the reward parameter that can be got after the application program of target second.
S103, pushed information is handed down to the electronic equipment that user account to be recommended is logged in；Wherein, user's account to be recommended
Number for the account registered in the first application program.
In the present embodiment, user to be recommended is to have downloaded the user for being mounted with the first application program.User to be recommended can
Registered with opening the first application program by electronic equipment, and logging on an electronic device from the first application program
User account to be recommended.The electronic equipment exists in a variety of forms, includes but is not limited to：Mobile communication equipment such as intelligent hand
Machine, multimedia handset, feature mobile phone, and low-end mobile phone etc., super mobile personal computer equipment such as PDA, MID and UMPC are set
It is standby etc., portable entertainment device such as audio, video player (such as iPod), handheld device, e-book, and intelligent toy
With portable car-mounted navigation equipment, or other have the electronic equipment of data interaction function.
After the pushed information of the application program of target second is got, server can pushing away the application program of target second
Breath of delivering letters is pushed to the electronic equipment that user account to be recommended is logged in.The screen taps for passing through electronic equipment as user to be pushed
After this push, the pushed information of the application program of target second selected can be shown to the user.User to be recommended sees
After this pushed information, it may be determined that the second application program currently pushed is the application program of target, and can understand
Completed to downloading after this application program of target second, the specific reward parameter that can be got from server is then to be recommended
User determines whether to download this second application program according to the demand of oneself.
Further, after user to be recommended, which clicks on, downloads completion the second application program of target, server will can just be pushed away
Reward parameter in breath of delivering letters is issued in account of the user to be recommended in the first application program.In real-life program, when with
Family has been downloaded after the first application program, and user needs to carry out account registration in the first application program.When user to be recommended clicks on
Download and complete after the application program of target second, the electronic equipment that server can just be logged in the user account to be recommended is issued
Reward parameter.Reward parameter can be issued in user account to be recommended by electronic equipment after the reward parameter is received.
In the present embodiment, the download situation of conventional each second application program of server itself basis, from all second
The second optimal application program is selected in application program, the second optimal application program is individually then pushed to use to be recommended
The second number of applications pushed on family, it is to avoid when being pushed by integrating wall form, integration wall is more, causes user to select
The problem of cost is higher, so as to improve popularization efficiency.
Fig. 3 is the schematic flow sheet of the promotion method of Another Application program provided in an embodiment of the present invention.In the present embodiment,
For pushing other second application programs in the first application program.As shown in figure 3, the promotion method of the application program includes
Following steps：
All the second application programs to be pushed that S201, reception Extension Software Platform are issued.
Wherein, the underlying parameter of itself is carried in each second application program issued.
Some second application programs can be pushed to by Extension Software Platform to user's pushing application program by tabular form
The server of one application program.Server can receive Extension Software Platform and the second all application programs are pushed to it.Promote flat
Platform to its push second application program when, it is necessary to inform the underlying parameter of the second application program to be pushed, the underlying parameter can
Think mark and icon of the second application program to be pushed etc..
S202, from all the second application programs pushed the second most application program of download time is selected as standard
The application program of target second.
Introduction on S202 can be found in the record of related content in above-described embodiment, and here is omitted.
S203, judge whether the quasi- application program of target second is the second application program that electronic equipment has been downloaded.
If it is judged that the quasi- application program of target second is the second application program that electronic equipment has been downloaded, then perform
S204；If it is judged that the quasi- application program of target second is the second application program that electronic equipment was not downloaded, then by quasi- target
Second application program continues executing with S206 as destination application.
S204, the quasi- application program of target second screened out from the second application program for needing to be pushed.
When user to be recommended downloaded in S202 it is selected take out the second application program of target after, server is again to treating
Recommended user pushes the application program of target second, there is the problem of repetition is recommended, and Consumer's Experience may be caused poor.This reality
Apply in example, when the second application program that the selected application program of target second taken out had been downloaded for user to be recommended in S202
When, for the user to be recommended, server is by the application program of target second from all the second application programs to be pushed
Screen out.
S205, from remaining second application program to be pushed, selection download time at most and for electronic equipment not under
The second application program carried is used as the application program of target second.
Further, screen out in S202 after selected quasi- destination application, server is from remaining to be pushed second
In application program, continue to reselect second application program according to the download time of each second application program got
Downloaded as the quasi- application program of target second until the selected non-user to be recommended of the application program of quasi- target second
Untill second application program, accurate second destination application now selected is the application program of target second.Wherein, every time
Again the download time for the application program of quasi- target second selected should be secondary to be downloaded in remaining second application program to be pushed
The second most application program of number.
That is, whenever server according to download time reselects out second application program as intended application
During program, server is required for judging the currently selected application program of target second, with judge it is currently selected go out
The application program of target second whether be the second application program that user had downloaded, to reach that avoid repeating pushing asks
Topic, to save resource.
S206, the pushed information for obtaining the application program of target second.
Although it is existing by integrate wall form push when user can be while recognizing the second application program of multiple push
And reward situation, but be due to each second application program display area it is smaller, user can not get more correlation
Information, may result in certain customers and abandons the download to the second application program, be unfavorable for the popularization of application program.
It is displaying when each second application program is provided with an independent push in advance in the present embodiment, in Extension Software Platform
Card, due to individually pushing second application program, displaying card during independent push can be arranged to one it is larger
Card.And include some description informations of the second application program in displaying card, so that user to be recommended is retouched by these
State information and be best understood from the second application program.For example, description information can include development company, the version of the second application program
Information, committed memory size and for introduction of function for describing application program etc..
The problem of more related to the application program of target second information can not being obtained in order to avoid above mentioned problem user, this
In embodiment, after the application program of target second is determined, server can obtain target second from Extension Software Platform and apply journey
Corresponding displaying card when sequence is individually pushed.Include the description information of the application program of target second in the displaying card.Tool
Body, server can send a request message to Extension Software Platform, during with the independent push of request target second application program
Displaying card.Wherein, the mark of the application program of target second is carried in the request message.Push platform receive should ask
Ask after message, displaying card when can the application program of target second individually be pushed feeds back to server.
Further, server addition one can also reward parameter in displaying card, form target second and apply journey
The pushed information of sequence.Wherein, the reward parameter has been downloaded after the application program of target second for user to be recommended, and server is promised to undertake
Give the reward parameter to user to be recommended.
Alternatively, server can show card in the blank locally pre-set.Server can be blank exhibition
Show that card presets a fill rule, for example, blank displaying card can be divided into multiple regions, it is aobvious in different regions
Show different contents.
After the application program of target second is chosen, server can only obtain the application program of target second from Extension Software Platform
Description information.Description information, underlying parameter and reward parameter can be added to the corresponding area that blank shows card by server
In domain, the pushed information of the application program of target second is can be obtained by after the addition was complete.
S207, pushed information is handed down to the electronic equipment that user account to be recommended is logged in.
Specifically, server is got after pushed information, then can be by pushed information user to be recommended.For example, server
Can be shown in the interface of the first application program in a certain region in the advertisement bar of the pushed information, the advertisement bar only to wrap
Mark and icon containing the application program of target second, when user attempts to download or understands second application program of target,
Can be by clicking on the advertisement bar, the displaying card in pushed information can just be showed user to be recommended by server, at this
Displaying has the description information of the application program of target second in displaying card, is easy to user to be recommended to understand target second and applies journey
Sequence.Further, can also be shown in the displaying card application program of target second download after user can get
Reward parameter.After displaying hacking displaying, user to be recommended is not only recognized that the reward ginseng of the application program of target second
Number, it will also be appreciated that the specifying information of the application program of target second, it is not necessary to which user, which is jumped in Extension Software Platform, to go to understand mesh
The specifying information of the second application program is marked, is easy to user to quickly determine and whether downloads the application program of target second, saves and uses
The family time.
After the second application program of target after the completion of user to be recommended downloads, what electronic equipment can be promised to undertake server
The reward parameter for completing the application program of target second is downloaded, is issued in account of the user to be recommended in the first application program.
Fig. 4 is application program schematic diagram provided in an embodiment of the present invention.Application program in Fig. 4 is by server from needing
The application program of target second selected in the second application program pushed.The application program of target second is pushed to and treated by server
During recommended user, after user's click after the application program of target second, as shown in figure 4, server illustrates one big to user
Card is shown, includes mark, icon, description information and the reward parameter of the application program of target second in the displaying card.
In the present embodiment, when pushing the second application program in the first application program, the server of the first application program is certainly
Body is according to the download situation of conventional each second application program, and second that target is selected from the second all application programs should
With program, the second application program of target is individually then pushed to user to be recommended, it is to avoid when being pushed by integrating wall form,
The second number of applications pushed on integration wall is more, causes the problem of user's alternative costs are higher, so as to improve
Promote efficiency.
Further, the application program of target second is individually pushed to user by big displaying card in the present embodiment, and
And carry the description information of the application program of target second in displaying card, the content such as underlying parameter and reward parameter, just
The application program of target second is best understood from user, the time can be saved for user.
And after the application program of target second is got repeat the judgement flow of push, only when target second should
The second application program downloaded with program non-user, just can be pushed to user, so as to carry by the application program of target second
The effective percentage that height is pushed, it is to avoid repeat to push, improve Consumer's Experience.
Fig. 5 is a kind of structural representation of the popularization device of application program provided in an embodiment of the present invention.As shown in figure 5,
The popularization device of the application program includes：Choose module 11, acquisition module 12 and issue module 13.
Wherein, module 11 is chosen, for choosing the application program of target second from the second application program for needing to be pushed,
The application program of target second is needs the most application program of download time in the second application program pushed.
Acquisition module 12, the pushed information for obtaining the application program of target second；Wherein, in the pushed information
Underlying parameter and download at least including the application program of target second complete described after the application program of target second treat
The reward parameter that recommended user can get.
Module 13 is issued, for the pushed information to be handed down into the electronic equipment that user account to be recommended is logged in；Its
In, the user account to be recommended is the account registered in first application program.
Further, module 11 is chosen, has been downloaded specifically for obtaining each second application program pushed in the past
Into download time, select the second most application program of the download time to make from all the second application programs pushed
For the application program of target second.
In the present embodiment, when pushing the second application program in the first application program, the server of the first application program is certainly
Body is according to the download situation of conventional each second application program, and second that target is selected from the second all application programs should
With program, the second application program of target is individually then pushed to user to be recommended, it is to avoid when being pushed by integrating wall form,
The second number of applications pushed on integration wall is more, causes the problem of user's alternative costs are higher, so as to improve
Promote efficiency.
Fig. 6 is a kind of structural representation for choosing module 11 provided in an embodiment of the present invention.As shown in fig. 6, choosing module
11 include：Unit 111 is chosen, judging unit 112 and unit 113 is screened out.
Unit 111 is chosen, second for selecting download time most from all the second application programs pushed should
With program as the quasi- application program of target second, and downloaded for the electronic equipment in the quasi- application program of target second
The second application program when, from remaining second application program to be pushed, select the download time at most and be described
The second application program that electronic equipment had been descended is used as the application program of target second.
Judging unit 112, for judging whether the application program of quasi- target second is that the electronic equipment has been downloaded
The second application program crossed.
Unit 113 is screened out, for if it is judged that being yes, for the user account to be recommended, by the quasi- target
Second application program is screened out from the second application program for needing to be pushed.
Further, acquisition module 12, the list specifically for obtaining the application program of target second from Extension Software Platform
Corresponding displaying card when solely pushing, the pushed information is generated in the displaying card addition reward parameter；Wherein, institute
Stating displaying card includes the description information of the application program of target second.
Further, acquisition module 12, the description specifically for obtaining the application program of target second from Extension Software Platform
Information, is respectively added to default blank by the description information, the underlying parameter and the reward parameter and shows card
In corresponding region, the pushed information is generated.
Further, the popularization device of application program also includes：Receiver module 14.
Receiver module 14, all the second application programs to be pushed are issued for receiving Extension Software Platform, described to wait to push
The second application program in carry the underlying parameter of itself；Wherein, the underlying parameter applies journey including described second
The mark and icon of sequence.
In the present embodiment, the application program of target second is individually pushed to user by big displaying card, and in displaying
The description information of the application program of target second is carried in card, the content such as underlying parameter and reward parameter is easy to user more
The application program of target second is understood well, can save the time for user.
And after the application program of target second is got repeat the judgement flow of push, only when target second should
The second application program downloaded with program non-user, just can be pushed to user by the application program of target second, so as to
To improve the effective percentage pushed, it is to avoid repeat to push, improve Consumer's Experience.
Fig. 7 is a kind of structural representation of server provided in an embodiment of the present invention, it is possible to achieve shown in Fig. 2-3 of the present invention
The flow of embodiment, as shown in fig. 7, above-mentioned electronic equipment can include：Housing 21, processor 22, memory 23, circuit board 24
With power circuit 25, wherein, circuit board 24 is placed in the interior volume that housing 21 is surrounded, and processor 22 and memory 23 are arranged on
On circuit board 24；Power circuit 25, for being powered for each circuit or device of above-mentioned electronic equipment；Memory 23 is used to store
Executable program code；Processor 22 is run and executable journey by reading the executable program code stored in memory 23
The corresponding program of sequence code, the promotion method for performing the application program described in foregoing any embodiment.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means to combine specific features, structure, material or the spy that the embodiment or example are described
Point is contained at least one embodiment of the present invention or example.In this manual, to the schematic representation of above-mentioned term not
Identical embodiment or example must be directed to.Moreover, specific features, structure, material or the feature of description can be with office
Combined in an appropriate manner in one or more embodiments or example.In addition, in the case of not conflicting, the skill of this area
Art personnel can be tied the not be the same as Example or the feature of example and non-be the same as Example or example described in this specification
Close and combine.
In addition, term " first ", " second " are only used for describing purpose, and it is not intended that indicating or implying relative importance
Or the implicit quantity for indicating indicated technical characteristic.Thus, define " first ", the feature of " second " can express or
Implicitly include at least one this feature.In the description of the invention, " multiple " are meant that at least two, such as two, three
It is individual etc., unless otherwise specifically defined.
Any process described otherwise above or method description are construed as in flow chart or herein, represent to include
Module, fragment or the portion of the code of one or more executable instructions for the step of realizing custom logic function or process
Point, and the scope of the preferred embodiment of the present invention includes other realization, wherein can not be by shown or discussion suitable
Sequence, including according to involved function by it is basic simultaneously in the way of or in the opposite order, carry out perform function, this should be of the invention
Embodiment person of ordinary skill in the field understood.
Represent in flow charts or logic and/or step described otherwise above herein, for example, being considered use
In the order list for the executable instruction for realizing logic function, it may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system including the system of processor or other can be held from instruction
The system of row system, device or equipment instruction fetch and execute instruction) use, or combine these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium " can any can be included, store, communicate, propagate or pass
Defeated program is for instruction execution system, device or equipment or the dress for combining these instruction execution systems, device or equipment and using
Put.The more specifically example (non-exhaustive list) of computer-readable medium includes following：Electricity with one or more wirings
Connecting portion (electronic installation), portable computer diskette box (magnetic device), random access memory (RAM), read-only storage
(ROM), erasable edit read-only storage (EPROM or flash memory), fiber device, and portable optic disk is read-only deposits
Reservoir (CDROM).In addition, can even is that can be in the paper of printing described program thereon or other are suitable for computer-readable medium
Medium, because can then enter edlin, interpretation or if necessary with it for example by carrying out optical scanner to paper or other media
His suitable method is handled electronically to obtain described program, is then stored in computer storage.
It should be appreciated that each several part of the present invention can be realized with hardware, software, firmware or combinations thereof.Above-mentioned
In embodiment, the software that multiple steps or method can in memory and by suitable instruction execution system be performed with storage
Or firmware is realized.Such as, if realized with hardware with another embodiment, following skill well known in the art can be used
Any one of art or their combination are realized：With the logic gates for realizing logic function to data-signal from
Scattered logic circuit, the application specific integrated circuit with suitable combinational logic gate circuit, programmable gate array (PGA), scene can be compiled
Journey gate array (FPGA) etc..
Those skilled in the art are appreciated that to realize all or part of step that above-described embodiment method is carried
Rapid to can be by program to instruct the hardware of correlation to complete, described program can be stored in a kind of computer-readable storage medium
In matter, the program upon execution, including one or a combination set of the step of embodiment of the method.
In addition, each functional unit in each embodiment of the invention can be integrated in a processing module, can also
That unit is individually physically present, can also two or more units be integrated in a module.Above-mentioned integrated mould
Block can both be realized in the form of hardware, it would however also be possible to employ the form of software function module is realized.The integrated module is such as
Fruit is realized using in the form of software function module and as independent production marketing or in use, can also be stored in a computer
In read/write memory medium.
Storage medium mentioned above can be read-only storage, disk or CD etc..Although having been shown and retouching above
Embodiments of the invention are stated, it is to be understood that above-described embodiment is exemplary, it is impossible to be interpreted as the limit to the present invention
System, one of ordinary skill in the art can be changed to above-described embodiment, change, replace and become within the scope of the invention
Type.
Claims (10)
1. a kind of promotion method of application program, it is characterised in that second should when promoting at least one in the first application program
When using program, methods described includes：
The application program of target second is chosen from the second application program for needing to be pushed；The application program of target second is institute
Need the most application program of download time in the second application program for being pushed；
The pushed information of the application program of target second is obtained, wherein, the target the is at least included in the pushed information
The underlying parameter of two application programs and download, which complete the user to be recommended after the application program of target second, to be got
Reward parameter；
The pushed information is handed down to the electronic equipment that user account to be recommended is logged in；Wherein, user's account to be recommended
Number for the account registered in first application program.
2. according to the method described in claim 1, it is characterised in that described to be chosen from the second application program for needing to be pushed
The application program of target second, including：
Obtain the download time of each second application program pushed；
The second most application program of download time is selected to be answered as target second from all the second application programs pushed
Use program.
3. method according to claim 2, it is characterised in that described to be selected from all the second application programs pushed
The second most application program of the download time as the application program of target second, including：
The second application program for selecting download time most from all the second application programs pushed is used as quasi- target second
Application program；
Whether judge the application program of quasi- target second is the second application program that the electronic equipment has been downloaded；
If it is judged that be yes, for the user account to be recommended, by the quasi- application program of target second from being needed
Screened out in the second application program pushed；
From remaining second application program to be pushed, select the download time at most and do not downloaded for the electronic equipment
The second application program crossed is used as the application program of target second.
4. according to the method described in claim 1, it is characterised in that the push letter for obtaining the application program of target second
Breath, including：
Corresponding displaying card when the independent push of the application program of target second is obtained from Extension Software Platform, wherein, it is described
Displaying card includes the description information of the application program of target second；
The pushed information is generated in the displaying card addition reward parameter.
5. according to the method described in claim 1, it is characterised in that the push letter for obtaining the application program of target second
Breath, including：
The description information of the application program of target second is obtained from Extension Software Platform；
The description information, the underlying parameter and the reward parameter are respectively added to pair that default blank shows card
Answer in region, generate the pushed information.
6. method according to claim 1 or 5, it is characterised in that described from the second application program for needing to be pushed
Choose before the application program of target second, also include：
Reception Extension Software Platform is issued to be carried in the second application program for needing to be pushed, second application program to be pushed
The underlying parameter of itself；Wherein, the underlying parameter includes the mark and icon of second application program.
7. a kind of popularization device of application program, it is characterised in that second should when promoting at least one in the first application program
When using program, described device includes：
Module is chosen, for choosing the application program of target second from the second application program for needing to be pushed；Wherein, the mesh
The second application program is marked to need the second most application program of download time in the second application program pushed；
Acquisition module, for obtaining the pushed information that the target second is applied；Wherein, institute is at least included in the pushed information
State the underlying parameter of the application program of target second and download and complete user's energy to be recommended after the application program of target second
The reward parameter enough got；
Module is issued, for the pushed information to be handed down into the electronic equipment that user account to be recommended is logged in；Wherein, it is described
User account to be recommended is the account registered in first application program.
8. device according to claim 7, it is characterised in that the selection module, what is pushed specifically for obtaining is every
Individual second application program is downloaded the download time of completion, and the download time is selected from all the second application programs pushed
The second most application program of number is used as the application program of target second.
9. device according to claim 8, it is characterised in that the selection module, including：
Unit is chosen, for selecting the second most application program of download time to make from all the second application programs pushed
The application program of the target that is defined second, and answered in the quasi- application program of target second for the electronic equipment has been downloaded second
When using program, from remaining second application program to be pushed, the selection download time is most and is the electronic equipment
The second application program do not downloaded is used as the application program of target second；
Judging unit, for judge the application program of quasi- target second whether be the electronic equipment downloaded second application
Program；
Unit is screened out, for if it is judged that be yes, for the user account to be recommended, the quasi- target second to be applied
Program is screened out from the second application program for needing to be pushed.
10. a kind of server, it is characterised in that including：Housing, processor, memory, circuit board and power circuit, wherein, electricity
Road plate is placed in the interior volume that housing is surrounded, and processor and memory are set on circuit boards；Power circuit, for be above-mentioned
Each circuit or device of electronic equipment are powered；Memory is used to store executable program code；Processor is stored by reading
The executable program code stored in device runs program corresponding with executable program code, and 1-6 is required for perform claim
The promotion method of application program described in any one.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710210087.9A CN106960367A (en) | 2017-03-31 | 2017-03-31 | Promotion method, device and the server of application program |
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|---|---|---|---|
| CN201710210087.9A CN106960367A (en) | 2017-03-31 | 2017-03-31 | Promotion method, device and the server of application program |
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| CN109032695A (en) * | 2018-07-04 | 2018-12-18 | 北京小米移动软件有限公司 | Promotion method, device, electronic equipment and the storage medium of application program |
| CN112256969A (en) * | 2020-10-28 | 2021-01-22 | 北京字节跳动网络技术有限公司 | Media material pushing method and device, electronic equipment and storage medium |
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Address after: 100041 A-0071 2, 3 building, 30 Shixing street, Shijingshan District, Beijing. Applicant after: Beijing cheetah Mobile Technology Co., Ltd. Address before: 100041 A-0071 2, 3 building, 30 industrial Street, Shijingshan District, Beijing. Applicant before: Beijing cheetah Mobile Technology Co., Ltd. |
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