CN106850762B

CN106850762B - Message pushing method, server and message pushing system

Info

Publication number: CN106850762B
Application number: CN201710001401.2A
Authority: CN
Inventors: 孙子荀
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2017-01-03
Filing date: 2017-01-03
Publication date: 2021-12-14
Anticipated expiration: 2037-01-03
Also published as: CN106850762A

Abstract

The invention discloses a message pushing method which is applied to a server and comprises the steps of receiving a message acquisition request sent by a user terminal, wherein the message acquisition request comprises an identity identification of a user and a pushing instruction; recognizing the intention of a user from the push instruction, wherein the intention of the user comprises extensive reading, class reading and accurate reading; and generating a message to be pushed according to a pushing rule corresponding to the intention of the user, and pushing the message to be pushed to a user terminal corresponding to the identity. The invention also discloses a server and a message pushing system. The message pushing method, the server and the message pushing system divide the intention of the user into extensive reading, similar reading and accurate reading, so that the corresponding message can be accurately pushed according to the intention of the user, the adaptation degree of the content of the message and the intention of the user is improved, the accuracy of message pushing is improved, and network resources are saved.

Description

Message pushing method, server and message pushing system

Technical Field

The present invention relates to the field of internet technologies, and in particular, to a message pushing method, a server, and a message pushing system.

Background

With the continuous development of computer and internet technologies, networks have become an important way for people to obtain information.

In the existing message pushing method, after a server configures the content of a message, the message with the configured content is pushed to each client through a network. However, the existing message pushing method cannot accurately identify the intention of the user, so that the adaptation degree between the content of the message and the intention of the user is low, the message pushing accuracy is low, and network resources are wasted.

Disclosure of Invention

In view of this, the present invention provides a message pushing method, a server and a system, which can improve the accuracy of message pushing and save network resources.

The embodiment of the invention provides a message pushing method which is applied to a server and comprises the steps of receiving a message acquisition request sent by a user terminal, wherein the message acquisition request comprises an identity identifier and a pushing instruction of a user; recognizing the intention of a user from the push instruction, wherein the intention of the user comprises extensive reading, class reading and accurate reading; and generating a message to be pushed according to a pushing rule corresponding to the intention of the user, and pushing the message to be pushed to a user terminal corresponding to the identity.

The invention also provides a message pushing method, which is applied between a server and a user terminal, and comprises the steps that the user terminal receives an input pushing instruction and then sends a message acquisition request to the server, wherein the message acquisition request comprises the identity identification of the user and the pushing instruction; and the server identifies the intention of the user from the push instruction, the intention of the user comprises extensive reading, similar reading and accurate reading, and generates a message to be pushed according to a push rule corresponding to the intention of the user and then pushes the message to the user terminal corresponding to the identity identification, so that the user terminal displays the message pushed by the server.

The invention also provides a server which comprises a request receiving module, an intention identifying module and a message generating and pushing module. The request receiving module is used for receiving a message acquisition request sent by a user terminal, wherein the message acquisition request comprises an identity of a user and a push instruction; the intention identification module is used for identifying the intention of a user from the push instruction, and the intention of the user comprises extensive reading, class reading and refined reading; the message generation and pushing module is used for generating a message to be pushed according to a pushing rule corresponding to the intention of the user and pushing the message to be pushed to the user terminal corresponding to the identity.

The invention also provides a message pushing system, which comprises a server and a user terminal; the user terminal is used for receiving an input push instruction and then sending a message acquisition request to the server, wherein the message acquisition request comprises an identity of a user and the push instruction; and the server identifies the intention of the user from the push instruction, the intention of the user comprises extensive reading, similar reading and accurate reading, and generates a message to be pushed according to a push rule corresponding to the intention of the user and then pushes the message to the user terminal corresponding to the identity identification, so that the user terminal displays the message pushed by the server.

The message pushing method, the server and the message pushing system divide the intention of the user into extensive reading, similar reading and accurate reading, so that the corresponding message can be accurately pushed by using the corresponding pushing rule according to different intentions of the user, the adaptation degree of the content of the message and the intention of the user is improved, the message pushing accuracy is improved, and network resources are saved.

In order to make the aforementioned and other objects, features and advantages of the invention comprehensible, preferred embodiments accompanied with figures are described in detail below.

Drawings

Fig. 1 is an application environment diagram of a message pushing method according to an embodiment of the present invention;

fig. 2 shows a block diagram of a terminal;

FIG. 3 shows a block diagram of a server;

fig. 4 is a flowchart illustrating a message pushing method according to a first embodiment of the present invention;

fig. 5 is a flowchart illustrating a message pushing method according to a second embodiment of the present invention;

fig. 6 is a flowchart illustrating a message pushing method according to a third embodiment of the present invention;

fig. 7 is a flowchart illustrating a message pushing method according to a fourth embodiment of the present invention;

fig. 8 is a flowchart illustrating a message pushing method according to a fifth embodiment of the present invention;

fig. 9 is a flowchart illustrating a message pushing method according to a sixth embodiment of the present invention;

fig. 10 is a schematic structural diagram of a server according to a seventh embodiment of the present invention;

fig. 11 is a schematic structural diagram of a server according to an eighth embodiment of the present invention;

fig. 12 is a schematic structural diagram of a server according to a ninth embodiment of the present invention;

fig. 13 is a schematic structural diagram of a server according to a tenth embodiment of the present invention;

fig. 14 is a schematic structural diagram of a client according to an eleventh embodiment of the present invention;

FIG. 15 is a schematic view of a presentation interface of the presentation module of the client shown in FIG. 14;

fig. 16 is a schematic structural diagram of a message pushing system according to a twelfth embodiment of the present invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

The message pushing method provided by each embodiment of the invention can be applied to the application environment shown in fig. 1 to realize message pushing. As shown in fig. 1, the application environment includes: at least one first terminal 100 and a server 300. The first terminal 100 and the server 300 are located in a wireless network or a wired network, and the first terminal 100 and the server 300 perform data interaction through the wireless network or the wired network.

The first terminal 100 may be a Computer terminal device such as a Personal Computer (PC), an all-in-one machine, a laptop portable Computer, a vehicle-mounted terminal, and a mobile terminal device such as a smart phone, a smart television, a television box, a tablet Computer, an e-book reader, an MP3 player (Moving Picture Experts Group Audio Layer III, motion Picture Experts compression standard Audio Layer 3), an MP4(Moving Picture Experts Group Audio Layer IV, motion Picture Experts compression standard Audio Layer 4), and the like.

The server 300 may be a server, a server cluster composed of several servers, or a cloud computing service center.

Fig. 2 shows a block diagram of a terminal. The structure shown in fig. 2 may be applied to the first terminal 100. As shown in fig. 2, the terminal 10 includes a memory 102, a memory controller 104, one or more processors 106 (only one shown), a peripheral interface 108, a radio frequency module 110, a positioning module 112, a camera module 114, an audio module 116, a screen 118, and a key module 120. These components communicate with each other via one or more communication buses/signal lines 122.

It will be appreciated that the configuration shown in FIG. 2 is merely exemplary, and that terminal 10 may include more or fewer components than shown in FIG. 2, or may have a different configuration than shown in FIG. 2. The components shown in fig. 2 may be implemented in hardware, software, or a combination thereof.

The memory 102 may be used to store software programs and modules, such as program instructions/modules corresponding to the message pushing method and system in the embodiment of the present invention, and the processor 106 executes various functional applications and data processing by running the software programs and modules stored in the storage controller 104, so as to implement the message pushing method and system.

The memory 102 may include high speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 102 may further include memory located remotely from the processor 106, which may be connected to the terminal 10 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof. Access to the memory 102 by the processor 106, and possibly other components, may be under the control of the memory controller 104.

Peripheral interface 108 couples various input/output devices to the CPU and memory 102. The processor 106 executes various software, instructions within the memory 102 to perform various functions of the terminal 10 and to perform data processing.

In some embodiments, the peripheral interface 108, the processor 106, and the memory controller 104 may be implemented in a single chip. In other examples, they may be implemented separately from the individual chips.

The rf module 110 is used for receiving and transmitting electromagnetic waves, and implementing interconversion between the electromagnetic waves and electrical signals, so as to communicate with a communication network or other devices. The rf module 110 may include various existing circuit elements for performing these functions, such as an antenna, an rf transceiver, a digital signal processor, an encryption/decryption chip, a Subscriber Identity Module (SIM) card, memory, and so forth. The rf module 110 may communicate with various networks such as the internet, an intranet, a wireless network, or with other devices via a wireless network. The wireless network may comprise a cellular telephone network, a wireless local area network, or a metropolitan area network. The Wireless network may use various Communication standards, protocols, and technologies, including, but not limited to, Global System for Mobile Communication (GSM), Enhanced Mobile Communication (Enhanced Data GSM Environment, EDGE), wideband Code division multiple Access (W-CDMA), Code Division Multiple Access (CDMA), Time Division Multiple Access (TDMA), bluetooth, Wireless Fidelity (WiFi) (e.g., Institute of Electrical and Electronics Engineers (IEEE) standard IEEE802.11 a, IEEE802.11 b, IEEE802.1 g, and/or IEEE802.11 n), Voice over internet protocol (VoIP), world wide mail for internet, Wi-Max, and any other suitable protocol for instant messaging, including, but not limited to, short message Access (sms), and may even include those protocols that have not yet been developed.

The positioning module 112 is used for acquiring the current position of the terminal 10. Examples of the positioning module 112 include, but are not limited to, a global positioning satellite system (GPS), a wireless local area network-based positioning technology, or a mobile communication network-based positioning technology.

The camera module 114 is used to take a picture or video. The pictures or videos taken may be stored in the memory 102 and transmitted through the radio frequency module 110.

Audio module 116 provides an audio interface to a user that may include one or more microphones, one or more speakers, and audio circuitry. The audio circuitry receives audio data from the peripheral interface 108, converts the audio data to electrical information, and transmits the electrical information to the speaker. The speaker converts the electrical information into sound waves that the human ear can hear. The audio circuitry also receives electrical information from the microphone, converts the electrical information to voice data, and transmits the voice data to the peripheral interface 108 for further processing. The audio data may be retrieved from the memory 102 or through the radio frequency module 110. In addition, the audio data may also be stored in the memory 102 or transmitted through the radio frequency module 110. In some examples, the audio module 116 may also include an earphone jack for providing an audio interface to a headset or other device.

The screen 118 provides an output interface between the terminal 10 and the user. In particular, screen 118 displays video output to the user, the content of which may include text, graphics, video, and any combination thereof. Some of the output results are for some of the user interface objects. It is understood that the screen 118 may also include a touch screen. The touch screen provides both an output and an input interface between the terminal 10 and a user. In addition to displaying video output to users, touch screens also receive user input, such as user clicks, swipes, and other gesture operations, so that user interface objects respond to these user input. The technique of detecting user input may be based on resistive, capacitive, or any other possible touch detection technique. Specific examples of touch screen display units include, but are not limited to, liquid crystal displays or light emitting polymer displays.

The key module 120 also provides an interface for user input to the terminal 10, and the user may press various keys to cause the terminal 10 to perform various functions.

Fig. 3 shows a block diagram of a server. As shown in fig. 3, the server includes: memory 301, processor 302, and network module 303.

It will be appreciated that the configuration shown in fig. 3 is merely illustrative and that the server may include more or fewer components than shown in fig. 3 or have a different configuration than shown in fig. 3. The components shown in fig. 3 may be implemented in hardware, software, or a combination thereof. In addition, the server in the embodiment of the present invention may further include a plurality of servers with different specific functions.

The memory 301 may be used to store software programs and modules, such as program instructions/modules corresponding to the message pushing method and system in the embodiments of the present invention, and the processor 302 executes various functional applications and data processing by running the software programs and modules stored in the memory 301, so as to implement the message pushing method and system in the embodiments of the present invention. The memory 301 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 301 may further include memory located remotely from the processor 302, which may be connected to a server over a network. Further, the software programs and modules may further include: an operating system 321, and a service module 322. The operating system 321, which may be LINUX, UNIX, WINDOWS, for example, may include various software components and/or drivers for managing system tasks (e.g., memory management, storage device control, power management, etc.), and may communicate with various hardware or software components to provide an operating environment for other software components. The service module 322 runs on the basis of the operating system 321, monitors a request from the network through the network service of the operating system 321, completes corresponding data processing according to the request, and returns a processing result to the terminal. That is, the service module 322 is used to provide network services to the terminal.

The network module 303 is used for receiving and transmitting network signals. The network signal may include a wireless signal or a wired signal. In one example, the network signal is a wired network signal. At this time, the network module 303 may include a processor, a random access memory, a converter, a crystal oscillator, and the like.

First embodiment

Fig. 4 is a flowchart of a message pushing method according to a first embodiment of the present invention. The present embodiment is a message pushing method executed by the server 300 through a network. As shown in fig. 4, the message pushing method of the present embodiment may include the following steps:

step S41: receiving a message acquisition request sent by a user terminal, wherein the message acquisition request comprises an identity of a user and a push instruction;

specifically, the push instruction may be, but is not limited to, an instruction manually input by the user through a screen of the user terminal, and may also be, but is not limited to, an instruction input by the user through an audio module of the user terminal, such as a microphone voice.

Step S42: recognizing the intention of a user from the push instruction, wherein the intention of the user comprises extensive reading, class reading and accurate reading;

in particular, extensive reading means that the user has no requirement for the category of information. The category reading means that the user has specific requirements on the category of the information, and the category includes a major category and a minor category, for example, if the push instruction includes "watch sports news", it indicates that the user needs to acquire news of the major category of sports, and if the push instruction includes "watch basketball news", it indicates that the user needs to acquire information of the minor category of basketball. The precision means that the user has specific requirements on the category of the information, and also has more specific requirements on the information, such as a label of the information or a source of the information, and the like, for example, the push instruction includes "see jodan news", which indicates that the user needs to acquire the news related to jodan.

Step S43: and generating a message to be pushed according to a pushing rule corresponding to the intention of the user, and pushing the message to be pushed to a user terminal corresponding to the identity identification.

Specifically, the message to be pushed may include, but is not limited to, text, pictures, video, or a combination thereof, and the like.

Preferably, the message pushing method may further include, but is not limited to, the steps of:

receiving new information, and storing the new information into an information database to update the information database;

and acquiring an identifier of the new information according to the content of the new information, wherein the identifier of the new information comprises at least one of a label of the new information, a large class to which the new information belongs, a sub-class to which the new information belongs and the warehousing time of the new information.

Specifically, the new message may be information uploaded by editing, or information transmitted through another storage device, or the like. The information database may be, but is not limited to, updated in real time or at preset time intervals. In addition, the new information may be, but is not limited to, information that is filtered, such as information that has a high number of praise and/or a large number of readings, and the like. Because the information in the information database is continuously expanded, the messages pushed from the information database to the user terminal can be continuously updated.

Preferably, step S43: generating the message to be pushed according to the pushing rule corresponding to the intention of the user further comprises: and screening out information of which the warehousing time is matched with the time in the pushing instruction so as to generate a message to be pushed. For example, if the push command is "watch news today", the message with the warehousing time of today is screened out to generate the message to be pushed. Preferably, if there is no word indicating time in the push instruction, the default is to filter the message whose warehousing time is the latest, for example, the current day.

The message pushing method divides the intention of the user into extensive reading, similar reading and accurate reading, thereby accurately pushing the corresponding message according to different intentions of the user by using the corresponding pushing rule, improving the adaptation degree of the content of the message and the intention of the user, improving the accuracy of message pushing and saving network resources.

Second embodiment

Fig. 5 is a flowchart of a message pushing method according to a second embodiment of the present invention. The present embodiment is a message pushing method executed by the server 300 through a network. As shown in fig. 5, the message pushing method of this embodiment includes the following steps:

step S51: receiving a message acquisition request sent by a user terminal, wherein the message acquisition request comprises an identity of a user and a push instruction;

step S52: recognizing the intention of a user from the push instruction, wherein the intention of the user comprises extensive reading, class reading and accurate reading;

wherein, the intention of the user is recognized from the push instruction, and the intention of the user includes extensive reading, quasi reading and accurate reading, but not limited to the following:

step S521: identifying verbs and nouns in the push instruction;

step S522: when the push instruction comprises a word in the reading verb library, judging whether the noun in the push instruction comprises a word in the tag word library;

specifically, the word in the reading class verb library may be, for example and without limitation, "read, see", and the like, or other verbs capable of expressing reading actions extended by the deep learning algorithm, and the reading class verb library refers to a database including all words capable of expressing reading actions or states. The words in the reading category word library may be from words included in books such as "thesaurus", or may be from network words, but not limited thereto.

If the noun in the push instruction includes a word in the tag lexicon, step S523 is performed: identifying an intent of a user as a perusal;

specifically, the tag thesaurus refers to a database of data sets including all tags that can represent articles. The words in the tag lexicon can be, but are not limited to, words that can represent the classification or content of the article, such as "jodan", "great wall", etc., and can also be words that are expanded by deep learning algorithms.

Specifically, words in the tag library may include, but are not limited to, proper nouns indicating people, places, things, etc., or substance nouns indicating real objects that cannot be classified into individuals, such as wood, water, meat, etc., and the like.

If the noun in the push instruction does not include the word in the tag thesaurus, step S524: judging whether the nouns in the push instruction include words in the category word bank or not;

specifically, the category thesaurus refers to a database including all words that can represent the category of the article. The words in the category lexicon include but are not limited to words representing categories of articles, such as "sports", "science and technology", and may also be words that are extended by a deep learning algorithm and represent a certain category of articles.

If the noun in the push instruction includes a word in the category lexicon, step S525: identifying an intent of a user as a class read; and

if the noun in the push instruction does not include the word in the category thesaurus, step S526: when a noun in the push instruction includes a word in the extensive reading thesaurus, the user's intent is identified as extensive reading.

Specifically, the words in the extensive word library may be, but not limited to, "articles", "news", "information", etc., and may also be words that are expanded by the deep learning algorithm and can express "information" with similar or identical meaning. The extensive word library means a database including all words that can express a similar or identical meaning to "information". The words in the extensive word library may be from words included in books such as "thesaurus", or may be from network vocabularies, but not limited thereto.

Specifically, when the push instruction does not include a word in the reading class verb library, it may be, but is not limited to, further determine whether the push instruction includes a word in the tag thesaurus or a word in the category thesaurus, and when the push instruction includes a word in the tag thesaurus or a word in the category thesaurus, recognize that the intention of the user is an accurate reading, or directly return an input error prompt notification to the user terminal.

It should be noted that the sequence of the step of determining whether the noun in the push instruction includes a word in the tag thesaurus, whether the noun in the push instruction includes a word in the category thesaurus, and whether the noun in the push instruction includes a word in the category thesaurus is not limited to this.

Step S53: and generating a message to be pushed according to a pushing rule corresponding to the intention of the user, and pushing the message to be pushed to a user terminal corresponding to the identity identification.

The message pushing method of the invention analyzes and judges verbs and nouns in the input instruction and divides the intention of the user into extensive reading, similar reading and accurate reading, thereby more accurately pushing corresponding messages by using corresponding pushing rules according to different intentions of the user, improving the adaptation degree of the content of the messages and the intention of the user, further improving the accuracy of message pushing and saving network resources.

Third embodiment

Fig. 6 is a flowchart of a message pushing method according to a third embodiment of the present invention. The present embodiment is a message pushing method executed by the server 300 through a network. As shown in fig. 6, the message pushing method of this embodiment includes the following steps:

step S61: receiving a message acquisition request sent by a user terminal, wherein the message acquisition request comprises an identity of a user and a push instruction;

step S62: recognizing the intention of a user from the push instruction, wherein the intention of the user comprises extensive reading, class reading and accurate reading;

step S63: and generating a message to be pushed according to a pushing rule corresponding to the intention of the user, and pushing the message to be pushed to a user terminal corresponding to the identity identification.

Specifically, the message to be pushed includes a content message, and step S63: generating a message to be pushed according to the push rule corresponding to the user' S intention includes step S631 and/or step S632 and/or step S633.

Wherein, step S631 is: and if the user intends to be read extensively, screening the information in the information database by using the screening rule to generate the content message. Step S632 is: and if the intention of the user is class reading, selecting information of the class of the words in the class word library in the push instruction in the information database, and screening by using a screening rule to generate a content message. The filtering rule is a selection rule or the like formulated according to the attribute of the information and/or the interaction situation of the information and the user, and may be, for example, but not limited to, the number of approved information and/or the amount of read information. Step S633 is: and if the intention of the user is the perusal, selecting information of which the labels of the information in the information database are matched with the words in the label word bank in the push instruction, and screening by using a screening rule to generate the content message.

Specifically, for example, if the push instruction includes "read sports news", it indicates that the intention of the user is category reading, then the information belonging to the major category of sports is selected, and the information is filtered by the filtering rule, and if the push instruction includes "read basketball news", then the information belonging to the minor category of basketball is selected, and the information is filtered by the filtering rule.

The message pushing method of the invention utilizes different pushing rules to push corresponding content messages according to different intentions of the user, so that the user can push different content messages by different inputs, thereby improving the adaptability of the content of the message and the intention of the user, further improving the accuracy of message pushing and saving network resources.

Fourth embodiment

Fig. 7 is a flowchart of a message pushing method according to a fourth embodiment of the present invention. As shown in fig. 7, the message pushing method of this embodiment may be applied to the server shown in fig. 3, and includes the following steps:

step S71: receiving a message acquisition request sent by a user terminal, wherein the message acquisition request comprises an identity of a user and a push instruction;

step S72: recognizing the intention of a user from the push instruction, wherein the intention of the user comprises extensive reading, class reading and accurate reading;

step S73: and generating a message to be pushed according to a pushing rule corresponding to the intention of the user, and pushing the message to be pushed to a user terminal corresponding to the identity identification.

Specifically, the message to be pushed includes an instruction recommendation message, wherein the instruction recommendation message is a message pushed according to a user tag, such as "NBA", "pre-season", and the like, and is used for providing suggestions or references for the content of a push instruction input by a user and the like. Step S73: the step of generating the message to be pushed according to the push rule corresponding to the intention of the user includes step S731 and/or step S732 and/or step S733 and/or step S734.

Wherein, step S731 is: at least one user tag is generated from the user attribute data and/or historical behavior data. Step S732 is: and if the user intends to be extensive, generating an instruction recommendation message comprising the user label. Step S733 is: and if the intention of the user is class reading, screening out user labels which belong to the same category as the words in the class word bank in the push instruction to generate an instruction recommendation message. Step S734 is: and if the intention of the user is accurate reading, screening out user labels which belong to the same subcategory as the words in the label word bank in the push instruction so as to generate an instruction recommendation message.

Wherein, the same category refers to the same second-level parent category upwards in the category mapping table. The same sub-classification means that the parent classification at the first level upward in the classification mapping table is the same. For example, the classification mapping table includes: sports, track and field, ball, race, basketball, volleyball, basketball and volleyball belong to the sub-category of ball, and basketball and race belong to the major category of sports.

Specifically, the user attribute data includes the age, sex, and the like of the user. The historical behavior data includes messages read by the user, words in a tag thesaurus included in the push instruction input by the user, and the like. The user tags can be generated by, but not limited to, scoring the words in the tag word library in the message and recommendation instruction read by the user by using a scoring strategy, and the user tags can also be generated by using a forgetting curve.

The message pushing method of the invention utilizes different pushing rules to push corresponding instruction recommendation messages according to different intentions of the user, so that different instruction recommendation messages are pushed by different inputs of the user, and suggestions are provided for the user to better input a pushing instruction, thereby improving the adaptation degree of the content of the message and the intention of the user, further improving the accuracy of message pushing and saving network resources.

Fifth embodiment

Fig. 8 is a flowchart of a message pushing method according to a fifth embodiment of the present invention. The message pushing method of the present embodiment may be applied to a client running on a terminal as shown in fig. 2. As shown in fig. 8, the message pushing method includes:

step S81, receiving an input push instruction;

step S82: sending a message acquisition request to a server so that the server recognizes the intention of the user from the push instruction and generates a message to be pushed according to a push rule corresponding to the intention of the user;

step S83: receiving and displaying messages pushed by a server;

the message acquisition request comprises an identity of a user and a push instruction, and the intention of the user comprises extensive reading, class reading and accurate reading.

Preferably, step S83: the step of presenting the server pushed message comprises presenting a content message and an instruction recommendation message.

The message pushing method of the invention utilizes different pushing rules to push corresponding messages according to different intentions of the user, so that the user can push different messages by different inputs, thereby improving the adaptation degree of the content of the message and the intention of the user, further improving the accuracy of message pushing and saving network resources.

Sixth embodiment

Fig. 9 is a flowchart of a message pushing method according to a sixth embodiment of the present invention. The message push method of the present embodiment can be applied to an application environment as shown in fig. 1. As shown in fig. 9, the message pushing method includes:

step S91: the method comprises the steps that a user terminal receives an input push instruction and then sends a message acquisition request to a server, wherein the message acquisition request comprises an identity identification of a user and the push instruction;

step S92: the server identifies the intention of the user from the push instruction, the intention of the user comprises extensive reading, similar reading and accurate reading, and the message to be pushed is generated according to a push rule corresponding to the intention of the user and then pushed to the user terminal corresponding to the identity identification, so that the user terminal can display the message pushed by the server.

The message pushing method of the invention utilizes different pushing rules to push corresponding instruction recommendation messages according to different intentions of the user, so that the user can push different messages by different inputs, thereby improving the adaptation degree of the content of the message and the intention of the user, further improving the accuracy of message pushing and saving network resources.

Seventh embodiment

Fig. 10 is a schematic structural diagram of a server according to a seventh embodiment of the present invention. As shown in fig. 10, the server includes a request receiving module 1001, an intention identifying module 1002, and a message generating and pushing module 1003.

The request receiving module 1001 is configured to receive a message obtaining request sent by a user terminal, where the message obtaining request includes an identity of a user and a push instruction. The intention identifying module 1002 is configured to identify an intention of the user from the push instruction, where the intention of the user includes extensive reading, quasi reading, and refined reading. The message generating and pushing module 1003 is configured to generate a message to be pushed according to a pushing rule corresponding to the intention of the user, and push the message to be pushed to the user terminal corresponding to the identity identifier.

Preferably, the server also comprises a new information receiving module and an information database.

The new information receiving module is used for receiving new information. And the information database is used for storing the received new information, and acquiring and storing the identifier of the new information according to the content of the new information. The new information identification comprises at least one of a label of the new information, a large classification to which the new information belongs, a sub-classification to which the new information belongs and the warehousing time of the new information.

The server pushes the corresponding instruction recommendation message by using different pushing rules according to different intentions of the user, so that the user can push different messages by different inputs, the adaptation degree of the content of the message and the intention of the user can be improved, the message pushing accuracy is improved, and network resources are saved.

Eighth embodiment

Fig. 11 is a schematic structural diagram of a server according to an eighth embodiment of the present invention. As shown in fig. 11, the server includes a request receiving module 1101, an intention identifying module 1102, and a message generating and pushing module 1103.

The intention identifying module 1102 includes a part-of-speech identifying unit 1111, a perusal identifying unit 1112, a class reading identifying unit 1113, and an extensive reading identifying unit 1114.

The part of speech recognition unit 1111 is configured to recognize verbs and nouns in the push instruction. The perusal recognition unit 1112 is configured to recognize the user's intention as perusal when the push instruction includes reading a word in the verb-like library and a word in the tag word library. The reading-like recognition unit 1113 is configured to recognize that the user's intention is reading-like when the push instruction includes reading a word in the verb-like library and a word in the category word library. The extensive reading identification unit 1114 is configured to identify that the user's intention is extensive reading if the noun in the push instruction does not include the word in the category thesaurus and the word in the tag thesaurus, and includes reading the word in the category thesaurus and the word in the extensive reading thesaurus.

Preferably, the perusal recognition unit 1112 is further configured to recognize the user's intention as perusal when the push instruction does not include a word in the reading-class verb library but includes a word in the tag thesaurus or a word in the category thesaurus.

The server analyzes and judges verbs and nouns in the input instruction and divides the intention of the user into extensive reading, similar reading and accurate reading, so that the corresponding message can be pushed more accurately according to different intentions of the user by using corresponding pushing rules, the adaptation degree of the content of the message and the intention of the user is improved, the accuracy of message pushing is improved, and network resources are saved.

Ninth embodiment

Fig. 12 is a schematic structural diagram of a server according to a ninth embodiment of the present invention. As shown in fig. 12, the server includes a request receiving module 1201, an intention identifying module 1202, and a message generating and pushing module 1203.

Wherein the message generating and pushing module 1203 comprises a content message generating unit 1213.

The content message generation unit 1213 is configured to filter the information in the information database by using the filtering rule to generate the content message when the user's intention is extensive reading. The content message generating unit 1213 is further configured to select information in the information database that belongs to the category of the word in the category thesaurus in the push instruction when the user intends to be read like, and perform filtering using the filtering rule to generate the content message. The content message generating unit 1213 is further configured to select information that the tag of the information in the information database matches the word in the tag lexicon in the push instruction when the user intends to be a precise read, and perform screening by using the screening rule to generate the content message.

The server pushes the corresponding content message by using different pushing rules according to different intentions of the user, so that the user can push different content messages by different inputs, the adaptation degree of the content of the message and the intention of the user is improved, the message pushing accuracy is improved, and network resources are saved.

Tenth embodiment

Fig. 13 is a schematic structural diagram of a server according to a tenth embodiment of the present invention. As shown in fig. 13, the server includes a request receiving module 1301, an intention identifying module 1302, and a message generating and pushing module 1303.

The message generating and pushing module 1303 includes an instruction recommendation message generating unit 1313.

The instruction recommendation message generating unit 1313 may be, but is not limited to, configured to generate at least one user tag according to the user attribute data and/or the historical behavior data, and generate an instruction recommendation message including the user tag when the user's intention is extensive reading. The instruction recommendation message generating unit 1313 is further configured to, when the user intends to be classified, filter out a user tag belonging to a large category as a word in the category lexicon in the push instruction, so as to generate an instruction recommendation message. The instruction recommendation message generating unit 1313 is further configured to, when the user's intention is to refine, filter out user tags that belong to a sub-category same as words in the tag word bank in the push instruction, so as to generate an instruction recommendation message.

The server pushes the corresponding instruction recommendation message by using different pushing rules according to different intentions of the user, so that different instruction recommendation messages are pushed by different inputs of the user, suggestions are provided for the user to better input a pushing instruction, the adaptation degree of the content of the message and the intention of the user can be improved, the message pushing accuracy is improved, and network resources are saved.

Eleventh embodiment

Fig. 14 is a schematic structural diagram of a client according to an eleventh embodiment of the present invention. As shown in fig. 14, the client includes an instruction receiving module 1401, a request sending module 1402, and a presentation module 1403.

The instruction receiving module 1401 is configured to receive an input push instruction. The request sending module 1402 is configured to send a message obtaining request to the server, so that the server recognizes the intention of the user from the push instruction, and generates a message to be pushed according to a push rule corresponding to the intention of the user. The presentation module 1403 is used for receiving and presenting the message pushed by the server.

Fig. 15 is a schematic view of a display interface of the display module of the client shown in fig. 14. As shown in fig. 15, the display module displays a push instruction 1501 input by a user and a message pushed by a server, where the message pushed by the server includes a content message 1502 and an instruction recommendation message 1503.

The client side pushes the corresponding message by using different pushing rules according to different intentions of the user, so that the user can push different messages by different inputs, the adaptation degree of the content of the message and the intention of the user can be improved, the message pushing accuracy is improved, and network resources are saved.

Twelfth embodiment

Fig. 16 is a schematic structural diagram of a message pushing system according to a twelfth embodiment of the present invention. The message push system shown in fig. 16 includes a server 1601 and a user terminal 1602.

The user terminal 1602 is configured to send a message obtaining request to the server 1601 after receiving the input push instruction, where the message obtaining request includes an identity of the user and the push instruction. The server 1601 recognizes the user's intention from the push instruction, where the user's intention includes extensive reading, similar reading, and refined reading, and generates a message to be pushed according to a push rule corresponding to the user's intention, and then pushes the message to the user terminal 1602 corresponding to the identity, so that the user terminal 1602 displays the message pushed by the server.

The message pushing method, the server, the client and the message pushing system divide the intention of the user into extensive reading, similar reading and accurate reading, so that the corresponding message can be accurately pushed by using the corresponding pushing rule according to different intentions of the user, the adaptation degree of the content of the message and the intention of the user is improved, the message pushing accuracy is improved, and network resources are saved.

It should be noted that, in the present specification, the embodiments are all described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments may be referred to each other. For the device-like embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.

It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.

It will be understood by those skilled in the art that all or part of the steps of implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, and the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.

Although the present invention has been described with reference to the preferred embodiments, it should be understood that various changes, substitutions and alterations can be made herein without departing from the spirit and scope of the invention as defined by the appended claims.

Claims

1. A message pushing method is applied to a server, and is characterized in that the message pushing method comprises the following steps:

receiving a message acquisition request sent by a user terminal, wherein the message acquisition request comprises an identity of a user and a push instruction;

recognizing the intention of a user from the push instruction, wherein the intention of the user comprises extensive reading, class reading and accurate reading; and according to the user's intent, filtering rules, and at least one of: and generating a message to be pushed by the information in the information database, the information in the information database belonging to the category of the words in the category word bank in the push instruction, and the information matching the label of the information in the information database with the words in the label word bank in the push instruction, and pushing the message to be pushed to the user terminal corresponding to the identity.

2. The message pushing method of claim 1, wherein the message pushing method further comprises:

3. The message pushing method according to claim 1 or 2, wherein the step of recognizing the user's intention from the push instruction comprises:

identifying verbs and nouns in the push instruction;

when the push instruction comprises a word in a reading verb library, judging whether the noun in the push instruction comprises a word in a tag word library;

if the noun in the push instruction comprises a word in the tag word stock, identifying the intention of the user as perusal;

if the noun in the push instruction does not include a word in a tag word library, judging whether the noun in the push instruction includes a word in a category word library;

if the noun in the push instruction comprises a word in a category word bank, identifying the intention of the user as category reading; and

if the noun in the push instruction does not include a word in the category word bank, recognizing that the intention of the user is extensive reading when the noun in the push instruction includes a word in the extensive reading word bank.

4. The message push method of claim 3, wherein the step of identifying the user's intent from the push instruction further comprises:

and when the push instruction does not comprise words in the reading class verb library but comprises words in the tag word library or words in the category word library, recognizing the intention of the user as the perusal.

5. The message pushing method of claim 1, wherein the message to be pushed comprises a content message, the content message being based on the user's intent, filtering rules, and at least one of: the step of generating the message to be pushed comprises the following steps of:

if the user's intention is extensive reading, screening information in an information database by using a screening rule to generate the content message;

if the intention of the user is class reading, selecting information of the class of the words in the class word bank in the push instruction in an information database, and screening by using a screening rule to generate the content message; and/or

And if the intention of the user is the perusal, selecting information of which the labels of the information in the information database are matched with the words in the label word bank in the push instruction, and screening by using a screening rule to generate the content message.

6. The message pushing method according to claim 1 or 5, characterized in that the message to be pushed comprises an instruction recommendation message, the message being based on the user's intention, a filtering rule, and at least one of: the step of generating the message to be pushed comprises the following steps of:

generating at least one user tag according to the user attribute data and/or the historical behavior data;

if the user's intention is extensive reading, generating an instruction recommendation message comprising a user tag;

if the intention of the user is class reading, screening out user tags which belong to the same class as the words in the class word bank in the push instruction to generate an instruction recommendation message; and/or

And if the intention of the user is the accurate reading, screening out user labels which belong to the same subcategory as the words in the label word bank in the push instruction so as to generate an instruction recommendation message.

7. A message pushing method is applied between a server and a user terminal, and is characterized in that the message pushing method comprises the following steps:

the user terminal receives an input push instruction and then sends a message acquisition request to the server, wherein the message acquisition request comprises an identity of a user and the push instruction;

the server identifies the intention of the user from the push instruction, wherein the intention of the user comprises extensive reading, class reading and accurate reading, and the intention of the user, the screening rule and at least one of the following are selected according to the intention of the user: and generating a message to be pushed and then pushing the message to a user terminal corresponding to the identity identification, so that the user terminal displays the message pushed by the server.

8. A server, characterized in that the server comprises:

the system comprises a request receiving module, a message sending module and a message sending module, wherein the request receiving module is used for receiving a message obtaining request sent by a user terminal, and the message obtaining request comprises an identity identification of a user and a push instruction;

the intention identification module is used for identifying the intention of the user from the push instruction, and the intention of the user comprises extensive reading, class reading and refined reading;

a message generation and push module for generating and pushing a message based on the user's intent, a filtering rule, and at least one of: and generating a message to be pushed by the information in the information database, the information in the information database belonging to the category of the words in the category word bank in the push instruction, and the information matching the label of the information in the information database with the words in the label word bank in the push instruction, and pushing the message to be pushed to the user terminal corresponding to the identity.

9. The server of claim 8, wherein the server further comprises:

the new information receiving module is used for receiving new information;

the information database is used for storing the received new information, and acquiring and storing the identifier of the new information according to the content of the new information;

the new information identification comprises at least one of a label of the new information, a large classification to which the new information belongs, a sub-classification to which the new information belongs, and the warehousing time of the new information.

10. The server of claim 8 or 9, wherein the intent recognition module comprises:

the part of speech recognition unit is used for recognizing verbs and nouns in the push instruction;

the accurate reading identification unit is used for identifying that the intention of the user is accurate reading when the push instruction comprises words in the reading verb library and words in the label word library;

the class reading identification unit is used for identifying that the intention of the user is class reading when the push instruction comprises words in a reading class verb library and words in a class word library; and

and the extensive reading identification unit is used for identifying the intention of the user as extensive reading when the noun in the push instruction does not comprise words in the category word bank and words in the label word bank and comprises words in the reading category word bank and words in the extensive reading word bank.

11. The server of claim 10, wherein the perusal recognition unit is further to recognize the user's intent as perusal when the push instruction does not include reading a word in a verb-like library but includes a word in a tag thesaurus or a word in a category thesaurus.

12. The server of claim 8, wherein the message generation and push module comprises a content message generation unit;

the content message generating unit is used for screening the information in the information database by using a screening rule to generate a content message when the intention of the user is extensive reading; the content message generating unit is further configured to select information of categories of words in the category lexicon in the push instruction when the user's intention is reading-like, and perform screening by using a screening rule to generate a content message; the content message generating unit is further configured to select information whose tags are matched with words in the tag word bank in the push instruction when the user's intention is for precision reading, and perform screening by using a screening rule to generate a content message.

13. The server according to claim 8 or 12, wherein the message generation and push module comprises an instruction recommendation message generation unit;

the instruction recommendation message generation unit is used for generating at least one user label according to user attribute data and/or historical behavior data and generating an instruction recommendation message comprising the user label when the intention of the user is extensive reading; the instruction recommendation message generating unit is further configured to screen out a user tag belonging to the same category as the word in the category lexicon in the push instruction when the intention of the user is read-like, so as to generate an instruction recommendation message; the instruction recommendation message generating unit is further configured to screen out a user tag belonging to a same sub-category as a word in the tag word bank in the push instruction when the intention of the user is accurate reading, so as to generate an instruction recommendation message.

14. A message pushing system is characterized by comprising a server and a user terminal;

the user terminal is used for receiving an input push instruction and then sending a message acquisition request to the server, wherein the message acquisition request comprises an identity of a user and the push instruction;