CN106791895B - Interaction method and device in E-commerce application program - Google Patents
Interaction method and device in E-commerce application program Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
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- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25875—Management of end-user data involving end-user authentication
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
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Abstract
The disclosure discloses an interaction method and device in an E-commerce application program, and belongs to the field of mobile terminals. The method comprises the following steps: receiving a live video stream sent by an anchor user account in a live channel of an e-commerce application program, wherein the live video stream comprises video content which is related to a preset commodity and is live broadcast by the anchor user account; determining a viewer user account corresponding to a live channel; sending a live video stream to a viewer user account, wherein the viewer user account is used for playing the live video stream; the live broadcast channel is provided in the e-commerce application program, so that bidirectional interaction between the anchor user account and the audience user account through the live broadcast video stream is realized, and the interaction modes among different users in the e-commerce application program are enriched; and the user terminal uses a live broadcast mode for interaction, so that the interactive information is richer, and the interaction efficiency is improved.
Description
Technical Field
The disclosure relates to the field of mobile terminals, and in particular, to an interaction method and device in an e-commerce application program.
Background
An electronic commerce Application (App) is an Application that provides a commodity sales service in an electronic transaction manner, and is referred to as an e-commerce Application for short. The user can obtain introduction information, price information, preferential information and the like of the commodity through the e-commerce application program.
In the e-commerce application program, interaction exists between a merchant and a user, and interaction between the user and the user exists, at present, interaction between different user accounts is usually realized through forms such as characters and pictures, for example, different users recommend commodities to each other in a mode of sharing purchasing links of the commodities, the interaction mode is single, and the interaction efficiency is low.
Disclosure of Invention
In order to solve the problems that users interact with each other in the E-commerce application program in the forms of characters, pictures and the like, the interaction mode is single, and the efficiency is low, the invention provides an interaction method and device in the E-commerce application program. The technical scheme is as follows:
in a first aspect, a method for interaction in an e-commerce application is provided, the method comprising:
receiving a live video stream sent by an anchor user account in a live channel of an e-commerce application program, wherein the live video stream comprises video content which is related to a preset commodity and is live broadcast by the anchor user account;
determining a viewer user account corresponding to a live channel;
and sending the live video stream to a viewer user account, wherein the viewer user account is used for playing the live video stream.
Optionally, the live video stream includes video content for recommending a predetermined commodity, which is live in the anchor user account;
determining a viewer user account corresponding to a live channel, including:
determining a user account having a friend relationship with the anchor user account as an audience user account;
and/or;
determining other user accounts except the anchor user account in a discussion group where the anchor user account is located as audience user accounts, wherein the discussion group comprises at least two user accounts.
Optionally, the live video stream includes video content that is live broadcast by the anchor user account and used for providing service information of a predetermined commodity;
determining a viewer user account corresponding to a live channel, including:
determining other user accounts except the anchor user account in the user accounts corresponding to the e-commerce application program as audience user accounts;
wherein the service information of the predetermined commodity includes at least one of evaluation, performance introduction, function demonstration and question answering of the predetermined commodity.
Optionally, receiving a live video stream sent by the anchor user account in a live channel of the e-commerce application includes:
receiving question information which is sent by a question user account in an e-commerce application program and related to a predetermined commodity;
sending the questioning information to the anchor user account;
and receiving a live video stream which is sent by the anchor user account in a live channel and is used for answering question information.
Optionally, the live video stream includes video content for recommending a predetermined commodity live by the anchor user account, and the live video stream further includes a purchase link of the predetermined commodity;
determining a viewer user account corresponding to a live channel, including:
determining other user accounts except the anchor user account in a discussion group where the anchor user account is located as audience user accounts, wherein the discussion group comprises at least two user accounts;
and/or;
and determining other user accounts except the anchor user account in the user accounts corresponding to the E-commerce application program as the audience user accounts.
Optionally, the method further includes:
counting the quantity of exchange resources for purchasing a predetermined commodity through a purchase link in a live broadcast channel;
determining the extraction resources of the anchor user account according to the quantity of the exchange resources;
and sending the extracted resources to a resource account of the anchor user account.
Optionally, the method further includes:
acquiring historical interactive data of a viewer user account in an e-commerce application program, wherein the historical interactive data is data of interaction of the viewer user account history in each live channel;
determining recommended commodities corresponding to audience user accounts according to historical interactive data;
and sending the recommended commodity to the user account of the audience.
In a second aspect, an interactive device in an e-commerce application is provided, the device comprising:
the receiving module is configured to receive a live video stream sent by the anchor user account in a live channel of the e-commerce application program, wherein the live video stream comprises video content which is related to a predetermined commodity and is live broadcast by the anchor user account;
the determining module is configured to determine a viewer user account corresponding to a live channel;
and the sending module is configured to send the live video stream to a viewer user account, and the viewer user account is used for playing the live video stream.
Optionally, the live video stream includes video content for recommending a predetermined commodity, which is live in the anchor user account;
the determining module is also configured to determine that the user account in friend relationship with the anchor user account is an audience user account;
and/or;
the determining module is further configured to determine that other user accounts except the anchor user account in a discussion group where the anchor user account is located are audience user accounts, and the discussion group includes at least two user accounts.
Optionally, the live video stream includes video content that is live broadcast by the anchor user account and used for providing service information of a predetermined commodity;
the determining module is also configured to determine other user accounts except the anchor user account in the user accounts corresponding to the e-commerce application program to be audience user accounts;
wherein the service information of the predetermined commodity includes at least one of evaluation, performance introduction, function demonstration and question answering of the predetermined commodity.
Optionally, the receiving module includes:
the first receiving submodule is configured to receive question information which is sent by a question user account in an e-commerce application program and is related to a predetermined commodity;
a sending sub-module configured to send the quiz information to the anchor user account;
and the second receiving submodule is configured to receive a live video stream which is sent by the anchor user account in a live channel and is used for answering the question information.
Optionally, the live video stream includes video content for recommending a predetermined commodity live by the anchor user account, and the live video stream further includes a purchase link of the predetermined commodity;
the determining module is also configured to determine that other user accounts except the anchor user account in a discussion group where the anchor user account is located are audience user accounts, and the discussion group comprises at least two user accounts;
and/or;
the determining module is further configured to determine that other user accounts except the anchor user account in the user accounts corresponding to the e-commerce application are audience user accounts.
Optionally, the apparatus further comprises:
a counting module configured to count the number of exchange resources for purchasing a predetermined commodity through a purchase link in a live channel;
a resource determination module configured to determine a contribution resource of the anchor user account according to the amount of the exchange resource;
a resource sending module configured to send the contribution resource to a resource account of the anchor user account.
Optionally, the apparatus further comprises:
the data acquisition module is configured to acquire historical interactive data of the audience user account in the E-commerce application program, wherein the historical interactive data is data of the audience user account which is interacted in each live channel;
the commodity determining module is configured to determine recommended commodities corresponding to the audience user accounts according to historical interaction data;
and the commodity recommending module is configured to send recommended commodities to the user account of the audience.
The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects:
according to the interaction method in the e-commerce application program provided by the embodiment of the disclosure, the live broadcast channel is provided in the e-commerce application program, so that bidirectional interaction between the anchor user account and the audience user account is realized through the live broadcast video stream, and the interaction modes among different user accounts in the e-commerce application program are enriched; and when the user accounts are interacted in a live broadcast mode, the interactive information is richer, and the interaction efficiency is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure.
FIG. 1 is a block diagram of an electronic commerce system, shown in an exemplary embodiment of the present disclosure;
FIG. 2 is a flow chart illustrating a method of interaction in an e-commerce application in accordance with an exemplary embodiment of the present disclosure;
FIG. 3A is a flow chart illustrating a method of interaction in an e-commerce application in accordance with another exemplary embodiment of the present disclosure;
FIG. 3B is a diagram illustrating a friendship between user accounts, according to another illustrative embodiment of the present disclosure;
FIG. 4 is a flow chart illustrating a method of interaction in an e-commerce application according to another exemplary embodiment of the present disclosure;
FIG. 5 is a flow chart illustrating a method of interaction in an e-commerce application according to another exemplary embodiment of the present disclosure;
fig. 6A is a schematic view of a live interface of an interaction method in an e-commerce application according to another exemplary embodiment of the present disclosure;
fig. 6B is a schematic view of a live interface of an interaction method in an e-commerce application according to another exemplary embodiment of the present disclosure;
fig. 6C is a schematic view of a live interface of an interaction method in an e-commerce application according to another exemplary embodiment of the present disclosure;
FIG. 7 is a flow chart illustrating a method of interaction in an e-commerce application according to another exemplary embodiment of the present disclosure;
FIG. 8 is a flow chart illustrating a method of interaction in an e-commerce application according to another exemplary embodiment of the present disclosure;
fig. 9 is a block diagram illustrating an interaction device in an e-commerce application, according to an exemplary embodiment of the present disclosure;
fig. 10 is a block diagram illustrating an interaction device in an e-commerce application according to another exemplary embodiment of the present disclosure;
fig. 11 is a block diagram illustrating an interaction device in an e-commerce application according to another exemplary embodiment of the present disclosure;
fig. 12 is a block diagram illustrating an interaction device in an e-commerce application according to another exemplary embodiment of the present disclosure;
fig. 13 is a block diagram illustrating an interaction apparatus in an e-commerce application according to another exemplary embodiment of the present disclosure.
Detailed Description
To make the objects, technical solutions and advantages of the present disclosure more apparent, embodiments of the present disclosure will be described in detail with reference to the accompanying drawings.
Fig. 1 is a schematic structural diagram of an electronic commerce system shown in an exemplary embodiment of the present disclosure. The electronic commerce system includes: an anchor user terminal 120, a server 140, and a viewer user terminal 160.
The anchor user terminal 120 runs an e-commerce application program, which is an application program for performing commodity sales service in an electronic transaction manner, and is also called an e-commerce client, an e-mall client, and other names. The e-commerce application is generally provided with at least one function of commodity viewing, commodity purchasing, online customer service and online after-sales. When using the e-commerce application in the anchor user terminal 120, the user logs in his or her own user account in the e-commerce application, where the user account is the unique identifier of the user in the e-commerce application, and the anchor user account is logged in the e-commerce application in the anchor user terminal 120.
The anchor user terminal 120 is connected to the server 140 through a wired network or a wireless network.
The server 140 is a background server of the e-commerce application, and the server 140 may be one server, a server cluster formed by a plurality of servers, or a cloud computing center. The server 140 has e-commerce related background functions, such as: in addition to the functions of commodity information inquiry, commodity ordering, order management, delivery management, etc., the server 140 also has social communication capability, for example, communication capability of providing anchor live broadcast by an anchor user account, and communication capability of providing chat among multiple user accounts.
The server 140 is also connected to the viewer user terminal 160 through a wired network or a wireless network.
The viewer user terminal 160 runs an e-commerce application, and when the user uses the e-commerce application in the viewer user terminal 160, the user also logs in a user account of the user in the e-commerce application, and the viewer user terminal 160 logs in a viewer user account.
The anchor user terminal 120 and the viewer user terminal 160 may be terminals of a mobile phone, a tablet computer, an e-book reader, an MP3(Moving Picture Experts Group Audio Layer III, motion Picture Experts compression standard Audio Layer 3) player, an MP4(Moving Picture Experts Group Audio Layer IV, motion Picture Experts compression standard Audio Layer 4) player, a laptop computer, and the like, respectively.
It should be noted that, in practical implementation, one user terminal may be both an anchor user terminal and a viewer user terminal, and a user account in the user terminal may be both an anchor user account and a viewer user account.
Optionally, the wireless or wired networks described above use standard communication techniques and/or protocols. The Network is typically the Internet, but may be any Network including, but not limited to, a Local Area Network (LAN), a Metropolitan Area Network (MAN), a Wide Area Network (WAN), a mobile, wireline or wireless Network, a private Network, or any combination of virtual private networks. In some embodiments, data exchanged over a network is represented using techniques and/or formats including Hypertext Mark-up Language (HTML), Extensible markup Language (XML), and the like. All or some of the links may also be encrypted using conventional encryption techniques such as Secure Socket Layer (SSL), Transport Layer Security (TLS), Virtual Private Network (VPN), Internet protocol Security (IPsec). In other embodiments, custom and/or dedicated data communication techniques may also be used in place of, or in addition to, the data communication techniques described above.
Fig. 2 is a method flow diagram illustrating a method of interaction in an e-commerce application in accordance with an exemplary embodiment of the present disclosure. The embodiment is exemplified by using the method in the server in the electronic commerce system shown in fig. 1. The method comprises the following steps:
Live channels are provided in the e-commerce application, and optionally, one live channel corresponds to one anchor user account. Typically, a live channel is created by an anchor user account for the live channel, which has administrative rights to the live channel. The anchor user account of the live broadcast channel carries out live broadcast in the live broadcast channel, the audience user account of the live broadcast channel can watch the live broadcast, and at least one of real-time text message, picture message, voice message, video message, image-text message, link message and geographic position message can be sent to carry out communication message in the process of watching the live broadcast.
The live video stream transmitted by the anchor user account includes video content related to the predetermined commodity live by the anchor user account. Optionally, the live video stream includes video content for recommending a predetermined commodity, which is live in the anchor user account; and/or the live video stream comprises video content which is live broadcast by the anchor user account and used for providing service information of the predetermined commodity; and/or the live video stream comprises video content which is used for recommending the predetermined commodity and carries a purchase link of the predetermined commodity and is live broadcast by the anchor user account.
Optionally, the anchor user account is one of user accounts used by a plurality of common users; or, the anchor user account is a user account used by a merchant where the predetermined goods are located in the e-commerce application, for example, a user account used by an online customer service of the merchant where the predetermined goods are located, and for example, a user account used by a salesperson of the predetermined goods. In practical implementation, the anchor user account may also be a user account used by an administrator of the e-commerce application, which is not limited in this embodiment.
The audience user accounts are all user accounts or part of user accounts in the E-commerce application program, and the server determines the audience user accounts according to the live video stream; or, the server receives the audience user account sent by the anchor user account, and the server determines that the received audience user account is an audience user account corresponding to a live channel, which is not limited in this embodiment.
Typically, the viewer user account determined by the server includes at least two. When the number of the audience user accounts is at least two, optionally, the server sends the live video stream to the audience user accounts in a broadcast or multicast mode.
In practical implementation, the server does not directly send the live video stream to the account of the viewer user, and optionally, the server sends an entry address of the live channel to the account of the viewer user, where the entry address is usually a web link of the live channel. When the audience user account selects to watch the live broadcast of the anchor user account in the live broadcast channel, the audience user account clicks the entrance address, and the server receives the triggering operation which is sent by the audience user account and acts on the entrance address and then sends the live broadcast video stream to the audience user account.
Optionally, before sending the live video stream to the audience user account, the server further sends prompt information to the audience user account, where the prompt information is used to prompt the audience user account that the anchor user account is live in the live channel, and optionally, the prompt information is also used to prompt the audience user account that the anchor user account is live in the live channel. For example, the prompt message sent by the server to the account of the audience user is "xx anchor is living to evaluate xx mobile phones and go to a watching bar".
The audience user account is used for playing the live broadcast video stream through the audience user terminal, optionally, the audience user account sends an interactive virtual article to the anchor user account when playing the live broadcast video stream, and the interactive virtual article is a virtual gold coin, a virtual prop, a virtual gift, a virtual pet and the like.
To sum up, the interaction method in the e-commerce application provided by the embodiment of the present disclosure realizes bidirectional interaction between the anchor user account and the audience user account through the live video stream by providing the live channel in the e-commerce application, and enriches the interaction modes between different users in the e-commerce application; and the user terminal uses a live broadcast mode for interaction, so that the interactive information is richer, and the interaction efficiency is improved.
In the above exemplary embodiment, when the types of video contents included in the live video streams are different, the viewer user accounts of the live channels determined by the server are also different, and different live video streams and their corresponding viewer user accounts will be described in different embodiments.
Optionally, the live video stream includes a video content that is live in the anchor user account and is used for recommending a predetermined commodity, and then the step 202 includes at least one of the following two steps, as shown in fig. 3A:
Optionally, the server stores the friend relationship between the user accounts in a graphical data structure. Optionally, the server stores a topology of the friend relationship among the user accounts, as shown in fig. 3B, the user accounts with the friend relationship are stored among the user accounts with the connection relationship, and when the anchor user account is the user account a, the audience user accounts determined by the server include the user account B, the user account C, and the user account D.
Optionally, a buddy list corresponding to each user account is stored in the server, optionally, the server stores a corresponding relationship between the user account and the buddy list, and the buddy list includes each user account having a buddy relationship with the user account. The server inquires a friend list corresponding to the account of the anchor user and determines each user account in the friend list as the account of the audience user.
In actual implementation, not only a two-way friend relationship but also a one-way attention relationship exists between the user accounts, and optionally, the server determines that the user account paying attention to the anchor user account is an audience user account, which is similar to the implementation manner of determining that the user account having the friend relationship is the audience user account, and this embodiment is not described again.
The discussion group comprises at least two user accounts, and one discussion group corresponds to one commodity category, one theme or one interest. For example, if the discussion group is an electronic feverish group, the user account in the discussion group is a user account used by a user who likes electronic products.
The server stores the corresponding relation between each user account and the discussion group where the user account is located, optionally, the discussion group has a unique group identifier, and the server stores the corresponding relation between the user account and the group identifier. In actual implementation, the server queries a group identifier corresponding to the anchor user account, determines that the discussion group of the group identifier is the discussion group in which the anchor user account is located, and determines that other user accounts except the anchor user account in each user account corresponding to the group identifier are audience user accounts.
Optionally, one user account is included in one or at least two discussion groups, and when the anchor user account is included in at least two discussion groups, the server determines that the other user accounts in each discussion group in which the anchor user account is located, except for the anchor user account, are audience user accounts.
For example, the user account a, the user account B, and the user account C are all in the discussion group 1, and the user account D and the user account E are all in the discussion group 2, so that when the anchor user account is the user account a, the audience user accounts determined by the server are the user account B and the user account C.
In summary, according to the interaction method in the e-commerce application provided by the embodiment of the disclosure, the anchor user account recommends the predetermined commodity to the user accounts having a friend relationship or in the same discussion group in a live broadcast manner, compared with recommending in a text and picture manner, the information transmitted during recommending is richer, and the recommending efficiency is improved.
Optionally, the live video stream includes video content that is live in the anchor user account and is used for providing service information of a predetermined commodity, and then the steps 201 and 202 are implemented as the following steps, as shown in fig. 4:
And the questioning user account is any user account in the E-commerce application program. The questioning information is used for questioning service information of a predetermined commodity, and the service information of the predetermined commodity includes at least one of evaluation, performance introduction, function demonstration and question answering of the predetermined commodity.
In a first possible implementation, the anchor user account is a user account dedicated to receiving question information related to a predetermined commodity, for example, a user account used by an online customer service of a merchant where the predetermined commodity is located. Optionally, the server stores a corresponding relationship between the identifier of the predetermined commodity and the anchor user account, and/or stores a corresponding relationship between the merchant identifier of the merchant where the predetermined commodity is located and the anchor user account; the inquiry information received by the server comprises the identification of the preset commodity and/or the merchant identification, the server inquires the anchor user account corresponding to the received identification of the preset commodity and/or the merchant identification, and the inquiry information is sent to the anchor user account. Or, optionally, the question information received by the server includes an anchor user account, and the server sends the question information to the anchor user account.
In a second possible implementation manner, the anchor user account is any one of user accounts corresponding to the e-commerce application program, the server sends the question information to each user account after receiving the question information, when a user corresponding to a certain user account is willing to solve the question information, the user account can establish a live broadcast room to live broadcast and answer the question information, and the user account is the anchor user account.
For example, if the question information sent by the question user account is a question of a function operation in a new mobile phone, the live video stream may be used for live function demonstration of the new mobile phone.
In summary, according to the interaction method in the e-commerce application provided by the embodiment of the disclosure, by providing the live broadcast channel in the e-commerce application, the problem that the service information of the predetermined commodity provided by the user is solved by the anchor user account used by the online customer service in a live broadcast manner is realized, and compared with solving in a text or picture manner, the solution in the live broadcast manner is clearer.
Optionally, the live video stream includes video content for recommending a predetermined commodity live in the anchor user account, and the live video stream further includes a purchase link of the predetermined commodity, then the steps 201 and 202 are implemented as follows, as shown in fig. 5:
The item list includes at least one item to be recommended, and the item list is usually sent to the server by the merchant. In actual implementation, when the anchor user account creates a live channel, the server sends the commodity list to the anchor user account, and in this embodiment, the commodity list at least includes a predetermined commodity.
In this embodiment, the anchor user account may be a user account used by a celebrity, a speaker, and the like, in addition to a user account used by a merchant, and this embodiment is not limited thereto.
After receiving the commodity list, the anchor user account selects a commodity to be recommended in the live channel from the commodity list and sends the commodity to the server.
The purchase link is used for purchasing a predetermined commodity, optionally, the purchase link also carries identification information for identifying an anchor user account, the purchase link is provided in a live interface when the anchor user account carries out live broadcasting recommendation on the predetermined commodity in a live broadcasting channel, and the method for providing the purchase link by the anchor user account comprises the following possible implementation modes:
in a first possible implementation manner, the anchor user account provides a purchase link in a text form in a channel announcement information bar of a live channel, as shown in fig. 6A, the live interface includes a live video zone 611 for playing a live video stream and a purchase link in an announcement information bar 612: http, xyz-xshopping.
In a second possible implementation manner, the anchor user account provides a purchase link in the form of a chat message in the interactive review area of the live channel, as shown in fig. 6B, the live interface includes a purchase link in a live video area 621 and an interactive review area 622 for playing a live video stream: http, xyz-xshopping.
In a third possible implementation manner, the anchor user account provides a purchase link in a form of voice, picture or video in the live video stream of the live channel, as shown in fig. 6C, the live interface includes a live video zone 631 for playing the live video stream and a purchase entry 632 provided in a form of picture in the live video zone 631, and the purchase entry 632 corresponds to the purchase link: http, xyz-xshopping. When the user triggers the purchase entry 632, the e-commerce application jumps to the merchandise purchase page 641 and the user clicks the "buy immediately" button 642 on the merchandise purchase page 641 through the viewer user account to purchase the merchandise.
After receiving the live video stream, the server performs the following step 505 and/or step 506.
Wherein, the discussion group comprises at least two user accounts. The implementation manner of this step may be combined with step 302, which is not described in detail in this embodiment.
In this embodiment, the live video stream sent by the server to the account of the viewer user in step 203 also includes a purchase link.
In the embodiment shown in fig. 5, when the viewer user account views the live video stream in the live channel, the purchase link is clicked to purchase the predetermined item. Since the purchase link carries identification information for identifying the anchor user account, the server can record that the purchase is purchased through the live channel of the anchor user account after the audience user account purchases a predetermined commodity in the e-commerce application program. The method further comprises the following steps, as shown in fig. 7:
Optionally, the server determines the exchange resource amount according to the recorded purchase record of the predetermined commodity purchased by the audience user account through the live channel of the anchor user account, where the exchange resource amount of the predetermined commodity includes the amount, unit price, total price, premium price, and the like of the predetermined commodity purchased by the audience user account.
The server determines the extraction resources according to the extraction algorithm corresponding to the preset commodity and the exchange resource quantity, wherein the extraction algorithm is usually preset by a merchant. Optionally, the referred resources include currency, coupons, and points, etc.
For example, if the unit price of the predetermined commodity Z is 100 yuan, 10 commodities are sold, the total price is 1000, and the pull-up algorithm is to extract 10% of the total price, the server determines that the pull-up resource of the anchor user account is 100 yuan.
Optionally, the server transfers the extracted resources from the resource account corresponding to the merchant to the resource account of the anchor user account.
To sum up, the interaction method in the e-commerce application provided by the embodiment of the present disclosure provides a purchase link of a predetermined commodity in a live broadcast video stream, so that a viewer user terminal can purchase the commodity through the purchase link in a live broadcast watching process, thereby improving convenience of purchasing the commodity, improving strength of a user participating in commodity purchase, and enriching purchase modes of the commodity; in addition, by providing the promotion resources for the anchor user account, the interactivity of the anchor user account participating in the promotion of commodities is increased, and the promotion and the sale of the commodities in the e-commerce platform are facilitated.
Optionally, in another optional embodiment based on the foregoing embodiments, the server may further recommend the interested goods to the account of the viewer user according to the interaction condition of the account of the viewer user in the live channel, and then the method further includes the following steps, as shown in fig. 8:
The historical interactive data is data of interaction of the account history of the audience user in each live channel. Optionally, the historical interaction data includes at least one of playing data of a live video stream played by the audience user account, sharing data of the live video stream shared by the audience user account, comments sent while watching the live video stream, a discussion group where the live video stream is located, and an anchor user account concerned.
When the interactive historical data comprises playing data and/or sharing data, the server determines commodity classification of commodities related to live broadcast video streams played and/or shared by audience user accounts; when the interaction historical data comprises a discussion group where the audience user account is located, the server determines a commodity classification corresponding to the discussion group; when the interactive historical data comprises comments sent by the audience user account history, the server extracts key words in the comments and determines the commodity classification to which the key words belong, for example, the commodity classification corresponding to the key word updating is an electronic product, and the corresponding relation between the commodity classification and the key words is usually generated by the server in advance; when the interactive historical data comprises the anchor user account concerned by the audience user account, the server determines the commodity classification of commodities related to the live broadcast video stream sent by the anchor user account and the like.
And the server determines that the obtained commodity classification is the commodity classification interested by the audience user account, and then determines that the commodity belonging to the commodity classification is the recommended commodity. In practical implementation, the server can also generate a recommendation model according to historical interaction data, calculate a recommendation index of the commodity belonging to the commodity classification by using the recommendation model, and take the commodity with the recommendation index larger than a preset threshold value as a recommended commodity.
In summary, according to the interaction method in the e-commerce application provided by the embodiment of the disclosure, recommended commodities are determined and sent to the audience user account by a big data analysis method through a large amount of historical interaction data of the audience user account, and compared with the method that recommended commodities are recommended to the audience user account only according to commodities browsed by the audience user account, the recommended commodities are more accurate.
The following are embodiments of the disclosed apparatus that may be used to perform embodiments of the disclosed methods. For details not disclosed in the embodiments of the apparatus of the present disclosure, refer to the embodiments of the method of the present disclosure.
Fig. 9 is a block diagram illustrating an interactive device in an e-commerce application, which may be implemented as the server 140 in the e-commerce system shown in fig. 1, as shown in fig. 9, according to an exemplary embodiment, and includes but is not limited to:
a receiving module 910 configured to perform the step 201.
A determining module 920 configured to perform the step 202.
A sending module 930 configured to perform step 203 described above.
Optionally, the determining module 920 is further configured to perform step 301 and step 302.
As shown in fig. 10, optionally, the determining module 920 is further configured to perform 404.
Optionally, the receiving module 910 further includes:
a first receiving submodule 911 configured to perform the above step 401.
A sending submodule 912 configured to perform the above step 402.
A second receiving submodule 913 configured to perform step 403 described above.
As shown in fig. 11, optionally, the determining module 920 is further configured to perform the steps 505 and 506.
Optionally, the apparatus further comprises:
a statistics module 940 configured to perform the step 701.
A resource determination module 950 configured to perform step 702 described above.
A resource sending module 960 configured to perform the above step 703.
As shown in fig. 12, optionally, the apparatus further includes:
a data acquisition module 970 configured to perform the above step 801.
An item determination module 980 configured to perform step 802 described above.
An article recommending module 990 configured to perform the above step 802.
To sum up, the interaction device in the e-commerce application provided by the embodiment of the present disclosure provides a live channel in the e-commerce application, so as to implement bidirectional interaction between an anchor user account and an audience user account through a live video stream, thereby enriching interaction modes between different users in the e-commerce application; and the user terminal uses a live broadcast mode for interaction, so that the interactive information is richer, and the interaction efficiency is improved.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
An exemplary embodiment of the present disclosure provides an interaction device in an e-commerce application, which can implement an interaction method in the e-commerce application provided by the present disclosure, and the device includes: a processor, a memory for storing processor-executable instructions;
wherein the processor is configured to:
receiving a live video stream sent by an anchor user account in a live channel of an e-commerce application program, wherein the live video stream comprises video content related to a predetermined commodity live broadcast by the anchor user account;
determining a viewer user account corresponding to the live channel;
and sending the live video stream to the audience user account, wherein the audience user account is used for playing the live video stream.
Fig. 13 is a block diagram illustrating an interaction device in an e-commerce application according to another exemplary embodiment. For example, the apparatus 1300 may be provided as a server. Referring to fig. 13, apparatus 1300 includes a processing component 1302 that further includes one or more processors and memory resources, represented by memory 1304, for storing instructions, such as applications, that are executable by processing component 1302. The application programs stored in memory 1304 may include one or more modules that each correspond to a set of instructions. Further, the processing component 1302 is configured to execute instructions to perform the interaction methods in the e-commerce application described above.
The apparatus 1300 may also include a power component 1306 configured to perform power management for the apparatus 1300, a wired or wireless network interface 1308 configured to connect the apparatus 1300 to a network, and an input output (I/O) interface 1310. The apparatus 1300 may operate based on an operating system stored in the memory 1304, such as Windows Server, MacOS XTM, UnixTM, LinuxTM, FreeBSDTM, or the like.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.
Claims (8)
1. An interaction method in an e-commerce application program, which is applied to a server, the method comprises the following steps:
receiving question information which is sent by a question user account in an e-commerce application program and related to a predetermined commodity, wherein the question user account is any one user account in the e-commerce application program;
sending the question information to each user account corresponding to the e-commerce application program, wherein each user account corresponding to the e-commerce application program comprises an anchor user account which is willing to solve the question information and is created in a live broadcast room to carry out live broadcast and answer the question information, and the anchor user account is any one user account in each user account corresponding to the e-commerce application program;
receiving a live video stream which is sent by the anchor user account in a live channel and used for answering the question information, wherein the live video stream comprises video content which is live broadcast by the anchor user account and used for providing service information of the predetermined commodity;
and determining a viewer user account corresponding to the live broadcast channel, and sending the live broadcast video stream to the viewer user account, wherein the viewer user account is used for playing the live broadcast video stream.
2. The method of claim 1, wherein the determining the viewer user account corresponding to the live channel comprises:
determining other user accounts except the anchor user account in the user accounts corresponding to the e-commerce application program as the audience user accounts;
wherein the service information of the predetermined commodity comprises at least one of evaluation, performance introduction, function demonstration and question answering of the predetermined commodity.
3. The method according to claim 1 or 2, characterized in that the method further comprises:
acquiring historical interaction data of the audience user account in the E-commerce application program, wherein the historical interaction data is data of the audience user account which is interacted in each live broadcast channel;
determining recommended commodities corresponding to the audience user accounts according to the historical interaction data;
and sending the recommended commodity to the audience user account.
4. An interactive device in an e-commerce application, applied to a server, the device comprising:
the electronic commerce system comprises a receiving module, a display module and a display module, wherein the receiving module is configured to receive question information which is sent in an electronic commerce application program and is related to a predetermined commodity and is used for asking a question about a user account, and the question about the user account is any one user account in the electronic commerce application program; sending the question information to each user account corresponding to the e-commerce application program, wherein each user account corresponding to the e-commerce application program comprises an anchor user account which is willing to solve the question information and is created in a live broadcast room to carry out live broadcast and answer the question information, and the anchor user account is any one user account in each user account corresponding to the e-commerce application program; receiving a live video stream which is sent by the anchor user account in a live channel and used for answering the question information, wherein the live video stream comprises video content which is live broadcast by the anchor user account and used for providing service information of the predetermined commodity;
a determining module configured to determine a viewer user account corresponding to the live channel;
a sending module configured to send the live video stream to the viewer user account, where the viewer user account is used to play the live video stream.
5. The apparatus of claim 4,
the determining module is further configured to determine, as the audience user account, other user accounts, except for the anchor user account, in the user account corresponding to the e-commerce application;
wherein the service information of the predetermined commodity comprises at least one of evaluation, performance introduction, function demonstration and question answering of the predetermined commodity.
6. The apparatus of claim 4 or 5, further comprising:
the data acquisition module is configured to acquire historical interaction data of the audience user account in the E-commerce application program, wherein the historical interaction data is data of interaction of the audience user account history in each live channel;
the commodity determining module is configured to determine recommended commodities corresponding to the audience user accounts according to the historical interaction data;
a goods recommendation module configured to send the recommended goods to the viewer user account.
7. An interactive device in an e-commerce application, applied to a server, the device comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to:
receiving question information which is sent by a question user account in an e-commerce application program and related to a predetermined commodity, wherein the question user account is any one user account in the e-commerce application program;
sending the question information to each user account corresponding to the e-commerce application program, wherein each user account corresponding to the e-commerce application program comprises an anchor user account which is willing to solve the question information and is created in a live broadcast room to carry out live broadcast and answer the question information, and the anchor user account is any one user account in each user account corresponding to the e-commerce application program;
receiving a live video stream which is sent by the anchor user account in a live channel and used for answering the question information, wherein the live video stream comprises video content which is live broadcast by the anchor user account and used for providing service information of the predetermined commodity;
and determining a viewer user account corresponding to the live broadcast channel, and sending the live broadcast video stream to the viewer user account, wherein the viewer user account is used for playing the live broadcast video stream.
8. A computer-readable storage medium having instructions stored thereon, wherein the instructions, when executed by a processor, implement the steps of the method of any of claims 1-3.
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| CN111935488B (en) * | 2019-05-13 | 2022-10-28 | 阿里巴巴集团控股有限公司 | Data processing method, information display method, device, server and terminal equipment |
| CN110503509B (en) * | 2019-07-16 | 2022-03-22 | 创新先进技术有限公司 | Interaction method and device, computing equipment and storage medium |
| CN111273834B (en) * | 2019-12-31 | 2021-12-21 | 网易（杭州）网络有限公司 | Information processing method and device, memory, processor and electronic equipment |
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