CN106790394A - The update method and server of a kind of advertisement playlist - Google Patents

The update method and server of a kind of advertisement playlist Download PDF

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Publication number
CN106790394A
CN106790394A CN201611056685.7A CN201611056685A CN106790394A CN 106790394 A CN106790394 A CN 106790394A CN 201611056685 A CN201611056685 A CN 201611056685A CN 106790394 A CN106790394 A CN 106790394A
Authority
CN
China
Prior art keywords
advertisement
playlist
advertisement playlist
station board
advertising resource
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201611056685.7A
Other languages
Chinese (zh)
Inventor
马法进
郭胜敏
张瑞龙
孙亚夫
夏曙东
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
BEIJING PALMGO INFORMATION TECHNOLOGY Co Ltd
Original Assignee
BEIJING PALMGO INFORMATION TECHNOLOGY Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by BEIJING PALMGO INFORMATION TECHNOLOGY Co Ltd filed Critical BEIJING PALMGO INFORMATION TECHNOLOGY Co Ltd
Priority to CN201611056685.7A priority Critical patent/CN106790394A/en
Publication of CN106790394A publication Critical patent/CN106790394A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/12Protocols specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254Management at additional data server, e.g. shopping server, rights management server
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26291Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for providing content or additional data updates, e.g. updating software modules, stored at the client
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Abstract

The present invention provides the update method and server of a kind of advertisement playlist, is related to advertisement more frontier.Wherein, methods described includes:When the advertising resource of user's upload is received, judge the default station board terminal for playing the advertising resource at current time with the presence or absence of the advertisement playlist;If so, according to the daily broadcasting time of each advertising resource in the advertisement playlist and playing duration and the daily broadcasting time of the default advertising resource and playing duration the first advertisement playlist of generation;First advertisement playlist is issued to the station board terminal, so as to realize the renewal of the advertisement playlist.By the workload present invention substantially reduces artificial treatment, the renewal efficiency of advertisement is improve.

Description

The update method and server of a kind of advertisement playlist
Technical field
The present invention relates to advertisement more frontier, in particular it relates to the update method and server of a kind of advertisement playlist.
Background technology
With the quickening of economic society high speed development and Development of China's Urbanization, requirement of the people to urban infrastructure is increasingly Height, existing public transport stop board can not meet higher demand of the passenger to transit quality of service.China carries forward vigorously electronic bus Change process is developed, and represents the new and high technology of city bus development.Electronic bus stop board as city intelligent public transport core Part, it is a kind of set electron, communication and computer technology in the system of one, realize bus real time position, The information such as arrival time, make " when next car comes" this problem answered, will by these advanced technologies The resource consolidations such as people, car, road form one efficiently and opening system.Arrived at a station forecast for numerous passengers provide real-time vehicle, together The handy services for the people such as Shi Jinhang public informations issue, realize attracting passenger flow, lift bus operation quality, improve traffic.
The display of electronic stop plate terminal typically uses LCD liquid crystal displays, for reporting streaming media video information.The electronic stop plate Video window is normally at the urban district of prosperity, and flow of the people is big, can earn certain expense by reporting some commercial advertisements Ensure the expense expenditure of the operation O&M of electronic stop plate.Meanwhile, the video window is also that government issues some policy government decrees Individual display platform, it is also possible to report some city propaganda film, public service ads etc..
At present, management of the list managing method mainly for music, video information on intelligent terminal, initiator are reported Usually each intelligent terminal, each terminal management playlist of oneself.But, the report control of smart electronicses station board is progressively The Off-line control from each station board, go in On-line Control.Existing list managing method of reporting can not meet new answering With the demand of scene.
The manager of public transport stop board operator always has such demand:
First, for commercial advertisement, the advertising resource of each station board is not just being reported after expiring, so as not to wasting advertisement Position;For public service ads, due to the requirement of Bus Group or other government departments, may all public good be added at any time wide Accuse, reported in real time.Therefore, the manager of operator wishes to the advertisement broadcasting of effective control public transport stop board in real time.
2nd, because electronic bus stop board operates in outdoor street side, flow of the people is big, report the influence power of video compared with Greatly, it is easy to open station board to lawless person's invasion, the report for carrying out illegal video is promoted, and causes severe social influence.Cause This, the manager of operator wishes that the list that electronic stop plate terminal is reported is consistent with background server.
The content of the invention
It is an object of the invention to provide the update method and server of a kind of advertisement playlist.Wherein, methods described institute The technical problem to be solved is:How the workload of artificial treatment is reduced, so as to improve the renewal efficiency of advertisement.
To achieve these goals, the present invention provides a kind of update method of advertisement playlist.Methods described includes:
When the advertising resource of user's upload is received, the default station board terminal for playing the advertising resource is judged Whether there is the advertisement playlist at current time;
If so, according to the daily broadcasting time of each advertising resource in the advertisement playlist and playing duration and presetting The daily broadcasting time of the advertising resource and playing duration generate the first advertisement playlist;
First advertisement playlist is issued to the station board terminal, so as to realize the advertisement playlist more Newly.
Alternatively, it is described to judge the default station board terminal for playing the advertising resource current with the presence or absence of described After advertisement playlist, methods described also includes:
If it is not, generating the second advertisement played column according to the daily broadcasting time of the default advertising resource and playing duration Table, and second advertisement playlist is issued to the station board terminal.
Alternatively, methods described also includes:
Start the more new thread of the advertisement playlist;
Judge whether each advertising resource is presently in the advertisement playlist of each station board terminal time is in pre- If the term of validity in;
If it is not, then deleting the advertisement that the time being presently in the advertisement playlist is not in the default term of validity Resource;
It is new according to the daily broadcasting time of remaining advertising resource in the advertisement playlist and playing duration generation Advertisement playlist;
The new advertisement playlist is issued to the station board terminal.
Alternatively, after first advertisement playlist is generated, methods described also includes:
Content generation corresponding with first advertisement playlist first according to first advertisement playlist is compiled Code;
Correspondingly, methods described also includes:
After first advertisement playlist is issued, receive the station board terminal and played according to currently used advertisement Second coding of the content generation of list;
Judge whether second coding is identical with first coding;
If it is not, first advertisement playlist is then issued to the station board terminal again, to cause the station board terminal First advertisement playlist is used at current time.
Alternatively, the advertisement playlist includes at least one of following:
Initial time, deadline, the ID of advertising resource, the title of advertising resource, advertising resource play sequence number and The playing duration of advertising resource.
Correspondingly, the present invention also provides a kind of server.The server includes:
Judging unit, for when the advertising resource of user's upload is received, judging default for playing the advertisement The station board terminal of resource whether there is the advertisement playlist at current time;
Generation unit, for it there is the advertisement playlist at current time in the station board terminal in the case of, root According to the daily broadcasting time of each advertising resource in the advertisement playlist and playing duration and the default advertising resource Daily broadcasting time and playing duration generate the first advertisement playlist;
Issuance unit is described wide so as to realize for first advertisement playlist to be issued into the station board terminal Accuse the renewal of playlist.
Alternatively, the generation unit, is additionally operable to:
In the case where the station board terminal does not exist the advertisement playlist at current time, according to default described The daily broadcasting time of advertising resource and playing duration generate the second advertisement playlist, and by second advertisement playlist It is issued to the station board terminal.
Alternatively, the server also includes:
Updating block, is used for:
Start the more new thread of the advertisement playlist;
Judge whether each advertising resource is presently in the advertisement playlist of each station board terminal time is in pre- If the term of validity in;
If it is not, then deleting the advertisement that the time being presently in the advertisement playlist is not in the default term of validity Resource;
It is new according to the daily broadcasting time of remaining advertising resource in the advertisement playlist and playing duration generation Advertisement playlist;
The new advertisement playlist is issued to the station board terminal.
Alternatively, the generation unit, is additionally operable to:
Content generation corresponding with first advertisement playlist first according to first advertisement playlist is compiled Code;
Correspondingly, the server also includes:
Verification unit, is used for:
After first advertisement playlist is issued, receive the station board terminal and played according to currently used advertisement Second coding of the content generation of list;
Judge whether second coding is identical with first coding;
If it is not, first advertisement playlist is then issued to the station board terminal again, to cause the station board terminal First advertisement playlist is used at current time.
Alternatively, the advertisement playlist includes at least one of following:
Initial time, deadline, the ID of advertising resource, the title of advertising resource, advertising resource play sequence number and The playing duration of advertising resource.
As shown from the above technical solution, when the advertising resource of user's upload is received, server judges default being used for The station board terminal for playing the advertising resource whether there is the advertisement playlist at current time;Exist in the station board terminal In the case that current time has the advertisement playlist, server is every according to each advertising resource in the advertisement playlist It broadcasting time and playing duration and the daily broadcasting time of the default advertising resource and playing duration generation first Advertisement playlist, and first advertisement playlist is issued to the station board terminal, so as to realize that the advertisement is played The renewal of list, greatly reduces the workload of artificial treatment, improves the renewal efficiency of advertisement.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing The accompanying drawing to be used needed for having technology description is briefly described.It should be evident that drawings in the following description are only this Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can be with Other accompanying drawings are obtained according to these figures.
Fig. 1 is the flow chart of the update method of the advertisement playlist that one embodiment of the invention is provided;
Fig. 2 is the flow chart of the update method of the advertisement playlist that further embodiment of this invention is provided;
Fig. 3 is the flow chart of the timing automatic renewal of advertisement playlist that one embodiment of the invention is provided;
Fig. 4 is the flow chart of the advertisement playlist timing verification that one embodiment of the invention is provided;
Fig. 5 is the structural representation of the server that one embodiment of the invention is provided;
Fig. 6 is the structural representation of the server that further embodiment of this invention is provided;
Fig. 7 is the structural representation of the server that further embodiment of this invention is provided.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.It is based on Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made Embodiment, belongs to the scope of protection of the invention.
Fig. 1 is the flow chart of the update method of the advertisement playlist that one embodiment of the invention is provided.As shown in figure 1, this The update method for inventing the advertisement playlist of embodiment offer includes:
In step S101, when the advertising resource of user's upload is received, judge default for playing the advertisement The station board terminal of resource whether there is the advertisement playlist at current time.
Wherein, the default quantity for playing the station board terminal of the advertising resource is at least one, default to be used for The station board terminal for playing the advertising resource constitutes the broadcasting scope of the advertising resource.Briefly, default use is being judged In the station board terminal of the advertising resource was played before current time whether there is the advertisement playlist, institute is preassigned State advertising resource is played in which station board terminal, that is to say the broadcasting scope for constituting the advertising resource.
Then, in step s 102, if so, according to the daily broadcasting time of each advertising resource in the advertisement playlist The first advertisement playlist is generated with playing duration and the daily broadcasting time of the default advertising resource and playing duration.
Wherein, judging the default station board terminal for playing the advertising resource at current time with the presence or absence of described Before advertisement playlist, the daily broadcasting time of the advertising resource and playing duration are pre-set.Specifically, the advertisement Playlist includes at least one of following:It is initial time, deadline, the ID of advertising resource, the title of advertising resource, wide Accuse the sequence number of resource broadcasting and the playing duration of advertising resource.The daily broadcasting of each advertising resource in the advertisement playlist The sequence number that number of times can be played according to advertising resource in advertisement playlist determines to obtain, each advertisement in the advertisement playlist The playing duration of resource can determine to obtain according to the playing duration of advertising resource in advertisement playlist.Server is according to described wide Accuse in playlist the daily broadcasting time of each advertising resource and playing duration and the default advertising resource is daily broadcasts Put number of times and playing duration the advertising resource that each advertising resource in advertisement playlist and user upload is combined and obtain new Advertisement playlist.
Finally, in step s 103, first advertisement playlist is issued to the station board terminal, so as to realize State the renewal of advertisement playlist.
Wherein, the station board terminal is the preassigned station board terminal for playing the advertising resource of user's upload.
The present embodiment is default for playing the advertisement money by when the advertising resource that user uploads is received, judging The station board terminal in source whether there is the advertisement playlist at current time;There is institute at current time in the station board terminal In the case of stating advertisement playlist, server according to the daily broadcasting time of each advertising resource in the advertisement playlist and Playing duration and the daily broadcasting time of the default advertising resource and playing duration generate the first advertisement playlist, and First advertisement playlist is issued to the station board terminal, so as to realize the renewal of the advertisement playlist, significantly The workload of artificial treatment is reduced, the renewal efficiency of advertisement is improve.
Fig. 2 is the flow chart of the update method of the advertisement playlist that further embodiment of this invention is provided.As shown in Fig. 2 When there is advertising resource to be added, the term of validity, daily broadcasting time and the playing duration of advertising resource are set, specify wide The broadcasting scope of resource is accused, server generates new advertisement and report list, is then issued to according to the advertising resource that there is currently Electronic stop plate terminal, it is ensured that each advertising resource is delivered in real time.Specifically, certain electronic stop plate can be arbitrarily changed on the server The advertisement playlist of terminal, it is also possible to the advertisement playlist of mass change electronic stop plate terminal.More specifically, clothes are logged in Be engaged in the background system of device, upload the advertising resource for needing to update, and set the term of validity of advertising resource, daily broadcasting time and Playing duration and the specified advertising resource for uploading are played in which station board terminal.Then, the background system of server is automatic Ground checks that the advertisement playlist of the station board terminal that the advertising resource uploaded with user is associated whether there is one by one.If it does, According to the advertisement that the daily broadcasting time of each advertising resource in advertisement playlist and playing duration and default user are uploaded The daily broadcasting time of resource and playing duration generate new advertisement playlist and with the new advertisement playlist pair The unique encodings answered.Wherein, unique encodings are generated according to the content of new advertisement playlist.If it does not, according to The daily broadcasting time of the default advertising resource and playing duration generate the second advertisement playlist, and wide by described second Accuse playlist and be issued to the station board terminal.Specifically, the daily broadcasting of advertising resource time for being uploaded according to default user Number and playing duration create new advertisement playlist, and are broadcast with new advertisement according to the generation of the content of new advertisement playlist Emplace the corresponding unique encodings of table.Then, the new advertisement playlist for generating is issued to preassigned station board terminal.
Preferably, methods described also includes:Start the more new thread of the advertisement playlist;Judge each station board terminal Advertisement playlist in time for being presently in of each advertising resource whether be in the default term of validity;If it is not, then deleting The time being presently in the advertisement playlist is not at the advertising resource in the default term of validity;Broadcast according to the advertisement Emplace the daily broadcasting time of remaining advertising resource in table and playing duration generates new advertisement playlist;Will be described new Advertisement playlist is issued to the station board terminal.Thereby, ensure that the advertisement playlist for being issued to station board terminal daily It is newest advertisement playlist, has prevented advertising resource and to expire also playing and taking the situation of advertisement position, it is to avoid advertisement The waste of position, saves resource.
Due to that may have advertising resource to expire daily, advertisement needs offline as early as possible after expiring, it is to avoid advertisement position is wasted.This reality Example is applied there is provided a kind of advertisement playlist method that timing updates daily.The daily start by set date advertisement of background system of server The more new thread of list is reported, validity check is carried out to the advertising resource in the advertisement playlist of each station board terminal, sentenced Whether effectively disconnected same day advertising resource, the advertising resource is left out if invalid, and update advertisement playlist and it is corresponding only One coding.If advertisement playlist and corresponding unique encodings effectively, are not updated.Ensure that station board terminal is all daily newest List, has prevented the situation that advertisement expires also in broadcasting occupancy advertisement position.
Fig. 3 is the flow chart of the timing automatic renewal of advertisement playlist that one embodiment of the invention is provided.As shown in figure 3, Present embodiments providing a kind of advertisement playlist method that timing updates daily includes:According to the time of setting, start advertisement The more new thread of playlist.Then, the validity to the corresponding advertising resource of station board terminal of each normal operation is examined Look into.If advertising resource expires, then the advertising resource is deleted, and according to the remaining advertisement of advertisement playlist of station board terminal Resource regenerates new advertisement playlist and is played according to the generation of the content of new advertisement playlist and new advertisement The corresponding unique encodings of list.If no advertising resource expires, any treatment is not made.Finally, the new advertisement that will be generated Playlist is issued to corresponding station board terminal.
Preferably, after first advertisement playlist is generated, methods described also includes:According to first advertisement Content generation first coding corresponding with first advertisement playlist of playlist;Correspondingly, methods described also includes: After first advertisement playlist is issued, the station board terminal is received according in currently used advertisement playlist Hold the second coding of generation;Judge whether second coding is identical with first coding;If it is not, then wide by described first again Accuse playlist and be issued to the station board terminal, to cause that the station board terminal is played at current time using first advertisement List.Thereby, it is prevented from being directly modified advertisement playlist in station board terminal, illegal video propagation is carried out, so as to carry The security of station board terminal plays video is risen.
In the present embodiment, station board terminal timing uploads the unique volume generated according to currently used advertisement playlist Code, server is verified to the unique encodings that station board terminal is uploaded, if the unique encodings are broadcast with the advertisement that server is issued Emplace the corresponding unique encodings of table identical so that station board terminal plays advertisement according to currently used advertisement playlist.If Unique encodings unique encodings corresponding from the advertisement playlist that server is issued are different, then from newest wide of server update Playlist is accused, and causes that station board terminal plays out advertisement according to newest advertisement playlist.In such manner, it is possible to prevent directly Advertisement playlist is modified in station board terminal, illegal video propagation is carried out, so as to improve station board terminal plays video Security.
Fig. 4 is the flow chart of the advertisement playlist timing verification that one embodiment of the invention is provided.As shown in figure 4, this reality The method for applying the advertisement playlist timing verification of example offer includes:The timing of each station board terminal is uploaded according to currently used wide The unique encodings of playlist generation are accused, server receives the unique encodings that station board terminal is uploaded.Then, server judges this only Whether unique encodings corresponding with the advertisement playlist that server is issued are identical for one coding.Wherein, the advertisement that server is issued The corresponding unique encodings of playlist are stored in the caching of server.If identical, normal operating conditions is returned.If not phase Together, advertisement playlist newest on server is returned.Finally, station board terminal is carried out according to newest advertisement playlist is returned Play advertisement.
For embodiment of the method, in order to be briefly described, therefore it is all expressed as a series of combination of actions, but this area Technical staff should know that the embodiment of the present invention is not limited by described sequence of movement, because implementing according to the present invention Example, some steps can sequentially or simultaneously be carried out using other.Secondly, those skilled in the art should also know, specification Described in embodiment belong to preferred embodiment, necessary to the involved action not necessarily embodiment of the present invention.
Fig. 5 is the structural representation of the server that one embodiment of the invention is provided.As shown in fig. 6, one embodiment of the invention The server of offer includes judging unit 201, generation unit 202 and issuance unit 203, wherein:
Judging unit 201, it is default described wide for playing for when the advertising resource of user's upload is received, judging The station board terminal for accusing resource whether there is the advertisement playlist at current time;
Generation unit 202, for it there is the advertisement playlist at current time in the station board terminal in the case of, According to the daily broadcasting time of each advertising resource in the advertisement playlist and playing duration and the default advertisement money The daily broadcasting time in source and playing duration generate the first advertisement playlist;
Issuance unit 203, for first advertisement playlist to be issued into the station board terminal, so as to realize described The renewal of advertisement playlist.
The server that the present embodiment is provided is applied to the update method of the corresponding advertisement playlist of above example, herein Repeat no more.
The server that the present embodiment is provided, when the advertising resource of user's upload is received, judging unit 201 judges default Whether there is the advertisement playlist at current time for playing the station board terminal of the advertising resource;In judging unit 201 judge the station board terminal in the case where current time has the advertisement playlist, and generation unit 202 is according to described The daily broadcasting time of each advertising resource and playing duration and the default advertising resource are daily in advertisement playlist Broadcasting time and playing duration generate the first advertisement playlist, and issuance unit 203 issues first advertisement playlist To the station board terminal, so as to realize the renewal of the advertisement playlist, the workload of artificial treatment is greatly reduced, improved The renewal efficiency of advertisement.
Fig. 6 is the structural representation of the server that further embodiment of this invention is provided.As shown in fig. 7, the present embodiment is provided Server in the judging unit 301, generation unit 302 and the issuance unit 303 that include respectively with above-described embodiment in judgement Unit 201, generation unit 202 and issuance unit 203 are identicals, unlike, updating block 304 is also included in the present embodiment With verification unit 305, wherein:
Updating block 304, is used for:
Start the more new thread of the advertisement playlist;
Judge whether each advertising resource is presently in the advertisement playlist of each station board terminal time is in pre- If the term of validity in;
If it is not, then deleting the advertisement that the time being presently in the advertisement playlist is not in the default term of validity Resource;
It is new according to the daily broadcasting time of remaining advertising resource in the advertisement playlist and playing duration generation Advertisement playlist;
The new advertisement playlist is issued to the station board terminal;
Verification unit 305, is used for:
After first advertisement playlist is issued, receive the station board terminal and played according to currently used advertisement Second coding of the content generation of list;
Judge whether second coding is identical with first coding;
If it is not, first advertisement playlist is then issued to the station board terminal again, to cause the station board terminal First advertisement playlist is used at current time.
Further, in disclosed by the invention one optional implementation method, the generation unit 302 is additionally operable to:
Content generation corresponding with first advertisement playlist first according to first advertisement playlist is compiled Code.
Further, in disclosed by the invention one optional implementation method, the generation unit 302 is additionally operable to:
In the case where the station board terminal does not exist the advertisement playlist at current time, according to default described The daily broadcasting time of advertising resource and playing duration generate the second advertisement playlist, and by second advertisement playlist It is issued to the station board terminal.
Further, in disclosed by the invention one optional implementation method, the advertisement playlist include it is following in At least one:
Initial time, deadline, the ID of advertising resource, the title of advertising resource, advertising resource play sequence number and The playing duration of advertising resource.
The server provided using the present embodiment can greatly reduce the workload of artificial treatment, improve advertisement more New efficiency.
The principle and technique effect of the server that above-described embodiment is provided are identical with corresponding embodiment of the method, herein no longer Repeat.
Fig. 7 is the structural representation of the server that further embodiment of this invention is provided.As shown in fig. 7, the server bag Include:Processor (processor) 401, memory (memory) 402, communication interface (Communications Interface) 403 and communication bus 404;
Wherein, the processor 401, memory 402, communication interface 403 are completed each other by the communication bus 404 Communication;
The information transfer that the communication interface 403 is used between the server and station board terminal;
The processor 401 is used to call the programmed instruction in the memory 402, to perform above-mentioned each method embodiment The method for being provided, for example, include:When the advertising resource of user's upload is received, judge default for playing the advertisement The station board terminal of resource whether there is the advertisement playlist at current time;If so, according in the advertisement playlist The daily broadcasting time of each advertising resource and playing duration and the daily broadcasting time of the default advertising resource and broadcasting Duration generates the first advertisement playlist;First advertisement playlist is issued to the station board terminal, so as to realize State the renewal of advertisement playlist.
The present embodiment discloses a kind of computer program product, and the computer program product includes storage in non-transient calculating Computer program on machine readable storage medium storing program for executing, the computer program includes programmed instruction, when described program instruction is calculated When machine is performed, computer is able to carry out the method that above-mentioned each method embodiment is provided, for example, include:Uploaded user is received Advertising resource when, judge default for playing the station board terminal of the advertising resource at current time with the presence or absence of described wide Accuse playlist;If so, according to the daily broadcasting time of each advertising resource in the advertisement playlist and playing duration and The daily broadcasting time of the default advertising resource and playing duration generate the first advertisement playlist;By first advertisement Playlist is issued to the station board terminal, so as to realize the renewal of the advertisement playlist.
The present embodiment provides a kind of non-transient computer readable storage medium storing program for executing, the non-transient computer readable storage medium storing program for executing Storage computer instruction, the computer instruction makes the computer perform the method that above-mentioned each method embodiment is provided, example Such as include:When the advertising resource of user's upload is received, the default station board terminal for playing the advertising resource is judged Whether there is the advertisement playlist at current time;If so, daily according to each advertising resource in the advertisement playlist Broadcasting time and playing duration and the daily broadcasting time of the default advertising resource and playing duration generation first it is wide Accuse playlist;First advertisement playlist is issued to the station board terminal, so as to realize the advertisement playlist Renewal.
One of ordinary skill in the art will appreciate that:Realizing all or part of step of above method embodiment can pass through Programmed instruction related hardware is completed, and foregoing program can be stored in a computer read/write memory medium, the program Upon execution, the step of including above method embodiment is performed;And foregoing storage medium includes:ROM, RAM, magnetic disc or light Disk etc. is various can be with the medium of store program codes.
The embodiments such as server described above are only schematical, wherein the list illustrated as separating component Unit can be or may not be physically separate, and the part shown as unit can be or may not be physics Unit, you can with positioned at a place, or can also be distributed on multiple NEs.Can select according to the actual needs Some or all of module therein realizes the purpose of this embodiment scheme.Those of ordinary skill in the art are not paying creation In the case of the work of property, you can to understand and implement.
Through the above description of the embodiments, those skilled in the art can be understood that each implementation method can Realized by the mode of software plus required general hardware platform, naturally it is also possible to by hardware.Based on such understanding, on Stating the part that technical scheme substantially contributes to prior art in other words can be embodied in the form of software product, should Computer software product can be stored in a computer-readable storage medium, such as ROM/RAM, magnetic disc, CD, including some fingers Order is used to so that a computer equipment (can be personal computer, server, or network equipment etc.) performs each implementation Method described in some parts of example or embodiment.
Finally it should be noted that:Various embodiments above is only used to illustrate the technical scheme of embodiments of the invention, rather than right Its limitation;Although being described in detail to embodiments of the invention with reference to foregoing embodiments, the ordinary skill of this area Personnel should be understood:It can still modify to the technical scheme described in foregoing embodiments, or to which part Or all technical characteristic carries out equivalent;And these modifications or replacement, do not make the essence disengaging of appropriate technical solution The scope of each embodiment technical scheme of embodiments of the invention.

Claims (10)

1. a kind of update method of advertisement playlist, it is characterised in that methods described includes:
When the advertising resource of user's upload is received, judge default for playing the station board terminal of the advertising resource ought The preceding moment whether there is the advertisement playlist;
If so, according to the daily broadcasting time of each advertising resource in the advertisement playlist and playing duration and default institute State the daily broadcasting time of advertising resource and playing duration generates the first advertisement playlist;
First advertisement playlist is issued to the station board terminal, so as to realize the renewal of the advertisement playlist.
2. the update method of advertisement playlist according to claim 1, it is characterised in that the judgement is default to be used for The station board terminal of the advertising resource is played after it currently whether there is the advertisement playlist, methods described also includes:
If it is not, the second advertisement playlist is generated according to the daily broadcasting time of the default advertising resource and playing duration, And second advertisement playlist is issued to the station board terminal.
3. the update method of advertisement playlist according to claim 1, it is characterised in that methods described also includes:
Start the more new thread of the advertisement playlist;
Judge whether each advertising resource is presently in the advertisement playlist of each station board terminal time is in default In the term of validity;
If it is not, then deleting the advertisement money that the time being presently in the advertisement playlist is not in the default term of validity Source;
New advertisement is generated according to the daily broadcasting time of remaining advertising resource in the advertisement playlist and playing duration Playlist;
The new advertisement playlist is issued to the station board terminal.
4. the update method of advertisement playlist according to claim 1, it is characterised in that generating first advertisement After playlist, methods described also includes:
Content generation the first coding corresponding with first advertisement playlist according to first advertisement playlist;
Correspondingly, methods described also includes:
After first advertisement playlist is issued, the station board terminal is received according to currently used advertisement playlist Content generation second coding;
Judge whether second coding is identical with first coding;
If it is not, first advertisement playlist is then issued to the station board terminal again, to cause that the station board terminal is being worked as The preceding moment uses first advertisement playlist.
5. the update method of the advertisement playlist according to any one claim in claim 1-4, its feature exists In the advertisement playlist includes at least one of following:
Sequence number and advertisement that initial time, deadline, the ID of advertising resource, the title of advertising resource, advertising resource are played The playing duration of resource.
6. a kind of server, it is characterised in that the server includes:
Judging unit, for when the advertising resource of user's upload is received, judging default for playing the advertising resource Station board terminal current time whether there is the advertisement playlist;
Generation unit, for it there is the advertisement playlist at current time in the station board terminal in the case of, according to institute State the daily broadcasting time of each advertising resource in advertisement playlist and playing duration and the default advertising resource is daily Broadcasting time and playing duration generate the first advertisement playlist;
Issuance unit, for first advertisement playlist to be issued into the station board terminal, so as to realize that the advertisement is broadcast Emplace the renewal of table.
7. server according to claim 6, it is characterised in that the generation unit, is additionally operable to:
In the case where the station board terminal does not exist the advertisement playlist at current time, according to the default advertisement The daily broadcasting time of resource and playing duration generate the second advertisement playlist, and second advertisement playlist is issued To the station board terminal.
8. server according to claim 6, it is characterised in that the server also includes:
Updating block, is used for:
Start the more new thread of the advertisement playlist;
Judge whether each advertising resource is presently in the advertisement playlist of each station board terminal time is in default In the term of validity;
If it is not, then deleting the advertisement money that the time being presently in the advertisement playlist is not in the default term of validity Source;
New advertisement is generated according to the daily broadcasting time of remaining advertising resource in the advertisement playlist and playing duration Playlist;
The new advertisement playlist is issued to the station board terminal.
9. server according to claim 6, it is characterised in that the generation unit, is additionally operable to:
Content generation the first coding corresponding with first advertisement playlist according to first advertisement playlist;
Correspondingly, the server also includes:
Verification unit, is used for:
After first advertisement playlist is issued, the station board terminal is received according to currently used advertisement playlist Content generation second coding;
Judge whether second coding is identical with first coding;
If it is not, first advertisement playlist is then issued to the station board terminal again, to cause that the station board terminal is being worked as The preceding moment uses first advertisement playlist.
10. the server according to any one claim in claim 6-9, it is characterised in that the advertisement is played List includes at least one of following:
Sequence number and advertisement that initial time, deadline, the ID of advertising resource, the title of advertising resource, advertising resource are played The playing duration of resource.
CN201611056685.7A 2016-11-25 2016-11-25 The update method and server of a kind of advertisement playlist Pending CN106790394A (en)

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Application publication date: 20170531