CN106686063A

CN106686063A - Information recommendation method and apparatus, and electronic device

Info

Publication number: CN106686063A
Application number: CN201611114640.0A
Authority: CN
Inventors: 林珈妮
Original assignee: LeTV Holding Beijing Co Ltd; LeTV Information Technology Beijing Co Ltd
Current assignee: LeTV Holding Beijing Co Ltd; LeTV Information Technology Beijing Co Ltd
Priority date: 2016-12-07
Filing date: 2016-12-07
Publication date: 2017-05-17

Abstract

An embodiment of the invention provides an information recommendation method and apparatus and an electronic device, and relates to the field of telecommunication technology. The invention is designed to solve the problem of failing to accurately locate the real interest of a user. The method mainly includes the steps of starting a cold start page and displaying a first-level information tag; determining a first-level interest information tag in the first-level information tag according to a first selection instruction, and transmitting the first-level interest tag to a server; receiving and displaying a second-level information tag corresponding to the first-level interest information tag returned by the server, the second-level information tag being obtained by subdivision in the first-level interest tag by the server according to a preset rule; determining a second-level interest information tag in the second-level information tag according to a second selection instruction; and obtaining recommendation information including the second-level interest tag, and recommending the recommendation information including the second-level interest tag to the user. The invention is mainly applied to application programs in the process of starting a cold start page.

Description

A kind of information recommendation method, device and electronic equipment

Technical field

The present embodiments relate to communication technical field, more particularly to a kind of information recommendation method, device and electronic equipment.

Background technology

With the information in the more and more wider application program of the range of application of the Internet it is also more and more.User is using application During program, information interested is found in substantial amounts of information also more and more difficult.

Information interested is selected under the cold start-up page when in the related, by user's initial start-up application program Type, to recommend its corresponding content of information type interested to user, as shown in Figure 1.Wherein, the cold start-up page refers to use During the initial start-up application program of family, the confession user for showing selects the page of its information type interested.For example, news is read The cold start-up page of device includes the information types such as physical culture, science and technology, life, finance and economics, when user selects physical culture, then recommends to user Sport category news.

By the research to correlation technique, inventor is had found due to the limited space of the page, and in order to summarize journey is applied All of data message in sequence, the information type in the cold start-up page all corresponds to the wide in range scope of a comparison, so user The information type of selection can not be accurately positioned the true interest of user.

The content of the invention

A kind of method of information recommendation, device and electronic equipment are provided in the embodiment of the present invention, to solve prior art In the problem that can not be accurately positioned the true interest of user.

The embodiment of the invention discloses following technical scheme：

In a first aspect, embodiments providing a kind of information recommendation method, end side is applied to, including：Start cold Start the page, show primary information label；Instructed according to first choice, determine one-level interest information in the primary information label Label, the one-level interest tags are sent to server；Receive and show the one-level interest letter that the server is returned The corresponding secondary information tag of breath label, the secondary information tag is that the server is emerging in the one-level according to preset rules Subdivision in interesting label is obtained；According to the second selection instruction, two grades of interest information labels in the secondary information tag are determined； Acquisition includes the information to be recommended of two grades of interest tags, and the information to be recommended including two grades of interest tags is pushed away Recommend to user.

In said method, primary information label and secondary information tag are provided in the cold start-up page, chosen by user One-level interest information label, obtains the interest direction of user, then the two grades of interest information labels chosen by user, obtains user True interest.Finally according to secondary information tag, user's information to be recommended interested is obtained, and by information recommendation to be recommended To user.

Further, it is described to obtain the information to be recommended for including two grades of interest tags, by described including described two grades The information recommendation to be recommended of interest tags is specifically included to user：Acquisition includes that two grades of interest information labels are corresponding and treats Recommendation information；If the quantity of the information to be recommended is more than or equal to the first predetermined threshold value, select from the information to be recommended The information recommendation of first predetermined threshold value is taken to user；If the quantity of the information to be recommended is less than or equal to the second default threshold Value, then by the information to be recommended, and choose the number that information bar number is first predetermined threshold value and the information to be recommended The target information to be recommended of the one-level interest tags belonging to two grades of interest tags of amount difference, recommends user；If described treat The quantity of recommendation information is more than second predetermined threshold value, and less than first predetermined threshold value, then by the information to be recommended Recommend user.It is emerging according to the information to be recommended of two grades of interest information labels, or the one-level belonging to two grades of interest information labels The target information to be recommended of interesting information labels, it is determined that recommending interest information, the data message for making feedback more to meet the true of user Interest.

Second aspect, the embodiment of the present invention additionally provides a kind of information recommendation method, is applied to server side, including：Connect One-level interest information label is received, is obtained in Preset Time including the target information to be recommended of the one-level interest information label；Carry The key word in target information to be recommended is taken, the key word is ranked up according to preset rules；According to ranking results, The key word of predetermined number is chosen as secondary information tag, the secondary information tag is sent to terminal.In primary information Label includes many secondary information tags, and key word in target recommendation information is sorted according to preset rules, chooses present count The secondary information tag of amount so that the secondary information tag of finite number disclosure satisfy that the selection demand of most of user.

Further, the weight that each key word is counted successively, including：It is described by the key word according to pre- If rule is ranked up, including：Add up the occurrence number of the key word；According to the occurrence number, the key word is determined Weight；Weight according to the key word arranges the key word.Frequency using keyword can be chosen at one as weight Two grades of higher classifications of attention rate in level interest classification.

Further, the weight that each key word is counted successively, including：It is described by the key word according to pre- If rule is ranked up, including：Obtain the click volume of target information to be recommended；According to the point of target information to be recommended The amount of hitting determines the click volume of the key word；According to the click volume, the weight of the key word is determined；According to the key word Weight arrange the key word.The click volume of the primary information being located using keyword can be chosen at one-level emerging as weight Two grades of higher classifications of attention rate in interesting classification.

The third aspect, the embodiment of the present invention additionally provides a kind of device of information recommendation, is applied to end side, including：Open Moving cell, starts the cold start-up page, shows primary information label；Determining unit, for being instructed according to first choice, it is determined that described One-level interest information label in primary information label, the one-level interest tags are sent to server；Receiving unit, for connecing Receive and show the corresponding secondary information tag of the one-level interest information label that the server is returned, the second-level message mark Sign the server and segmented in the one-level interest tags according to preset rules and obtain；The determining unit, is additionally operable to According to the second selection instruction, two grades of interest information labels in the secondary information tag are determined；Acquiring unit, for obtaining bag The information to be recommended of two grades of interest tags is included, by the information recommendation to be recommended including two grades of interest tags to use Family.

Fourth aspect, the embodiment of the present invention additionally provides a kind of device of information recommendation, is applied to server side, including： Receiving unit, for receiving one-level interest information label, obtains in Preset Time including the mesh of the one-level interest information label Mark information to be recommended；Sequencing unit, for extracting target information to be recommended in key word, by the key word according to pre- If rule is ranked up；Unit is chosen, for according to ranking results, choosing the key word of predetermined number as second-level message mark Sign, the secondary information tag is sent to terminal.

5th aspect, the embodiment of the present invention additionally provides a kind of terminal, including：At least one processor；And, it is and described The memorizer of at least one processor communication connection；Wherein, the memory storage has can be held by least one processor Capable instruction, so that at least one processor is able to carry out the information recommendation method described in first aspect.

6th aspect, the embodiment of the present invention additionally provides a kind of non-transient computer readable storage medium storing program for executing, and be stored with calculating Machine executable instruction, wherein, when the computer executable instructions are performed by electronic equipment, make the terminal perform the application The above-mentioned any one information recommendation method for being applied to end side.

7th aspect, the embodiment of the present application additionally provides a kind of computer program, wherein, the computer program is produced Product include the computer program being stored on non-transient computer readable storage medium storing program for executing, and the computer program refers to including program Order, wherein, when described program instruction is performed by electronic equipment, make the terminal perform the above-mentioned any side for being applied to end side Information recommendation method in method embodiment.

Eighth aspect, the embodiment of the present invention additionally provides a kind of server, including：At least one processor；And, with institute State the memorizer of at least one processor communication connection；Wherein, have can be by least one processor for the memory storage The instruction of execution, so that at least one processor is able to carry out the information recommendation method as described in second aspect.

9th aspect, the embodiment of the present invention additionally provides a kind of non-transient computer readable storage medium storing program for executing, and be stored with calculating Machine executable instruction, wherein, when the computer executable instructions are performed by electronic equipment, make the server perform this Shen Above-mentioned please be applied to any one information recommendation method of server side.

Tenth aspect, the embodiment of the present application additionally provides a kind of computer program, wherein, the computer program is produced Product include the computer program being stored on non-transient computer readable storage medium storing program for executing, and the computer program refers to including program Order, wherein, when described program instruction is performed by electronic equipment, perform the server and above-mentioned be applied to appointing for server side Information recommendation method in meaning embodiment of the method.

Technical scheme provided in an embodiment of the present invention can include following beneficial effect：

A kind of information recommendation method provided in an embodiment of the present invention, device and electronic equipment, terminal is by starting cold start-up The page, shows primary information label, then determines one-level interest information label in primary information label according to first choice instruction, And one-level interest information label is sent to server.Server receives first one-level interest tags, obtains bag in preset time The target information to be recommended of the one-level interest information label is included, the key word in target information to be recommended is then extracted, will be closed Keyword is ranked up according to preset rules, finally according to ranking results, chooses the key word of predetermined number as second-level message mark Sign, secondary information tag is sent to terminal.Terminal is received and display server returns one-level interest information label corresponding two Level information labels, further according to the second selection instruction, determine two grades of interest information labels in secondary information tag, finally obtain bag The information to be recommended of two grades of interest tags is included, and the information recommendation to be recommended of two grades of interest tags will be included to user.With it is existing Technology is compared, and the embodiment of the present invention can arrange secondary information tag, is shown with secondary information tag more two grades Interest classification, eliminates page space and limits.Interest direction with one-level interest tags as user, is used with two grades of interest tags positioning The true interest at family, can exactly position the true interest of user.Secondary information tag is server according in Preset Time One-level interest information label target information to be recommended key word dynamic access, be the difference according to target recommendation information What dynamic updated.The secondary information tag of selection is that recent temperature is higher and press close to the dynamic information labels of current social.

It should be appreciated that the general description of the above and detailed description hereinafter are only exemplary and explanatory, not The present invention can be limited.

Description of the drawings

Accompanying drawing herein is merged in description and constitutes the part of this specification, shows the enforcement for meeting the present invention Example, and be used to explain the principle of the present invention together with description.

In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing The accompanying drawing to be used needed for having technology description is briefly described, it should be apparent that, for those of ordinary skill in the art Speech, without having to pay creative labor, can be with according to these other accompanying drawings of accompanying drawings acquisition.

One or more embodiments are illustrative by the picture in corresponding accompanying drawing, these exemplary theorys Bright not constitute the restriction to embodiment, the element with same reference numbers label is expressed as similar element in accompanying drawing, removes Non- to have especially statement, composition is not limited the figure in accompanying drawing.

Fig. 1 is that a kind of one-level interest classification of cold start-up page provided in an embodiment of the present invention recommends schematic diagram；

Fig. 2 is the schematic flow sheet of the first information recommendation method provided in an embodiment of the present invention；

Fig. 3 is that a kind of two grades of interest classifications of cold start-up page provided in an embodiment of the present invention recommend schematic diagram；

Fig. 4 is the schematic flow sheet of second information recommendation method provided in an embodiment of the present invention；

Fig. 5 is the schematic flow sheet of the third information recommendation method provided in an embodiment of the present invention；

Fig. 6 is a kind of method flow signal for being ranked up key word according to preset rules provided in an embodiment of the present invention Figure；

Fig. 7 is that another kind provided in an embodiment of the present invention shows key word according to the method flow that preset rules are ranked up It is intended to；

Fig. 8 is the composition schematic diagram of the first information recommending apparatus provided in an embodiment of the present invention；

Fig. 9 is the composition schematic diagram of second information recommending apparatus provided in an embodiment of the present invention；

The composition schematic diagram of Figure 10 the third information recommending apparatus provided in an embodiment of the present invention；

The composition schematic diagram of Figure 11 the 4th kind of information recommending apparatus provided in an embodiment of the present invention；

A kind of Figure 12 hardware architecture diagrams of terminal provided in an embodiment of the present invention；

A kind of Figure 13 hardware architecture diagrams of server provided in an embodiment of the present invention.

Specific embodiment

Here exemplary embodiment will be illustrated in detail, its example is illustrated in the accompanying drawings.Explained below is related to During accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represent same or analogous key element.Following exemplary embodiment Described in embodiment do not represent and the consistent all embodiments of the present invention.Conversely, they be only with it is such as appended The example of the consistent apparatus and method of some aspects described in detail in claims, the present invention.

The data message interested in order to show user, when opening for the first time after set up applications, starts cold start-up The page.In the cold start-up page, interest classification recommendation is carried out, to obtain the true interest of user.

Embodiment one

The embodiment of the present invention one provides the first information recommendation method, end side is applied to, as shown in Fig. 2 the method Including：

201st, start the cold start-up page, show primary information label.

When the cold start-up page refers to user's initial start-up application program, the confession user for showing selects its information interested The page of label.Primary information label in the cold start-up page, is to be divided into information respectively according to more wide in range criteria for classification The specific name of type, the criteria for classification of primary information label is relevant with the corresponding application program of the cold start-up page is started.Show Example property, if application program is news reads application, primary information label can be physical culture, science and technology, life, military affairs or finance and economics Etc.；If application program is net purchase application, primary information label can be clothing, ornaments, household electrical appliances or household etc..At this The criteria for classification of primary information label is not limited in bright embodiment.

Alternatively, in the cold start-up page, in addition to primary information label, prompting user's primary information mark can also be included The information of label effect, for example, guess that you such as like, please select at the same or like information.It is right in embodiments of the present invention The particular content of information is not limited.

Alternatively, start the display form of primary information label and information in the page, can be static list, move State figure, be association of activity and inertia, in embodiments of the present invention the display form of primary information label and information is not limited It is fixed.

202nd, instructed according to first choice, one-level interest information label in primary information label is determined, by one-level interest mark Sign and issue and deliver to server.

Specifically, selection instruction is used to choose interest information label；The device type of input equipment can be mouse, key Disk, touch screen or microphone, do not limit the device type of input equipment in embodiments of the present invention.

According to selection instruction, the primary information label from the cold start-up page chooses one-level interest information label.One-level is emerging Interesting information labels are user's big class interested, and user can choose multiple one-level interest information labels, in embodiments of the present invention The number of the one-level interest information label chosen to user is not limited.

For the one-level interest information label that user chooses, can be highlighted, change color and show or change background Color shows, to distinguish other primary information labels do not chosen on the cold start-up page.In embodiments of the present invention for The method that distinctly displays of the one-level interest information label that family is chosen is not limited.

After one-level interest information label is chosen, in the page that primary information label is selected, also including being able to confirm that The button of the one-level interest information label chosen or the setting of the operational order with identical function.

203rd, the corresponding secondary information tag of one-level interest information label that simultaneously display server is returned is received.

Specifically, secondary information tag segments what is obtained according to preset rules for server in one-level interest tags.By It is broad in the segregation ratio of primary information label, so each primary information label can include multiple secondary information tags, and have A little secondary information tags may not be the information type of focus or be not very big with the degree of association of user instantly, by server Above-mentioned two grades of labels are screened according to preset rules, obtains the secondary information tag of focus instantly.Secondary information tag Quantity is at least 2, so that user is selected.

Alternatively, all one-level interest information labels that user chooses, there is corresponding secondary information tag.It is exemplary , if by primary information label Direct Classification, primary information label " physical culture ", basketball, football, tennis etc. can be subdivided into Deng；Primary information label is " life ", can be subdivided into clothing, food, shelter, row etc..

204th, according to the second selection instruction, two grades of interest information labels in secondary information tag are determined.

Specifically, selection instruction is used to choose interest information label.The device type of input equipment can be mouse, key Disk, touch screen or microphone, do not limit the device type of input equipment in embodiments of the present invention.Two grades of interest information marks Label are the true interest information labels of user.In the secondary information tag paging of the cold start-up page, user can choose multiple two Level interest information label, the number of the two grades of interest information labels chosen to user in embodiments of the present invention is not limited.Such as Shown in Fig. 3, if one-level interest information label " physical culture ", in the secondary information tag paging of the cold start-up page, including basket Ball, football and tennis, three secondary information tags, are available for user to choose.

For two grades of interest information labels that user chooses, can be highlighted, change color and show or change background Color shows, to distinguish other primary information labels do not chosen on the cold start-up page.In embodiments of the present invention for The method that distinctly displays of the one-level interest information label that family is chosen is not limited.

Alternatively, two grades of interest information labels are continued to refine, the corresponding three-level information labels of two grades of interest lists of extraction, More accurately user interest can be obtained.But for the selection of information labels on the cold start-up page is actually the side of searching for generally Formula, reduces scope of data, rather than unconfined raising search precision.It is in order to user is one to choose two grades of interest information labels Data message is browsed in individual less scope, rather than obtains a certain specific data message, so two grades of interest information labels The way of recommendation can improve the precision of the true interest of acquisition user and can obtain its larger with the true interest degree of correlation of user His information.By the way of Multi-level information label, the true interest of user can be obtained, so that user is using the cold start-up What the application program after the page more met user browses custom.

During the selection of one-level interest information label and two grades of interest information labels, an one-level interest can be chosen The corresponding two grades of interest information labels of one-level interest information label are chosen after information labels, next one-level is then chosen again emerging Interesting information labels are until select all users two grades of interest information labels interested；Whole one-level interest can also be chosen Information labels, then according to pre-set sequence, chooses successively the corresponding two grades of interest information labels of one-level interest information label, at this Selection process in inventive embodiments to choosing two grades of interest information labels is not limited.

205th, the information to be recommended for including two grades of interest tags is obtained, will be pushed away including the information to be recommended of two grades of interest tags Recommend to user.

The corresponding information to be recommended of two grades of interest tags that user chooses is obtained, and obtains information to be recommended, then will be treated Recommendation information recommends user, and in the display interface of client information to be recommended is shown.

A kind of information recommendation method provided in an embodiment of the present invention, terminal shows one-level letter by starting the cold start-up page Breath label, then determines one-level interest information label in primary information label according to first choice instruction, and one-level interest is believed Breath label is sent to server.Terminal is received and display server returns the corresponding second-level message mark of one-level interest information label Sign, further according to the second selection instruction, determine two grades of interest information labels in secondary information tag, finally obtain include two grades it is emerging The information to be recommended of interesting label, and the information recommendation to be recommended of two grades of interest tags will be included to user.Compared with prior art, The embodiment of the present invention can arrange secondary information tag, and with secondary information tag more two grades of interest classifications are shown, eliminate page Space of planes is limited.Interest direction with one-level interest tags as user, with the true interest that two grades of interest tags position user, energy The enough true interest for positioning user exactly.

Embodiment two

The embodiment of the present invention two provides second information recommendation method, end side is applied to, as shown in figure 4, the method Including：

401st, start the cold start-up page, show primary information label.

402nd, instructed according to first choice, one-level interest information label in primary information label is determined, by one-level interest mark Sign and issue and deliver to server.

403rd, the corresponding secondary information tag of one-level interest information label that simultaneously display server is returned is received.

404th, according to the second selection instruction, two grades of interest information labels in secondary information tag are determined.

The present embodiment step 401-404 is identical with step 201-204 shown in Fig. 2, and it realizes that principle and beneficial effect can Embodiment with reference to shown in Fig. 2, repeats no more here.

405th, obtaining includes the corresponding information to be recommended of two grades of interest information labels.

Specifically, after starting the cold start-up page and selecting recommendation information label, application program will be in the cold start-up page Two grades of interest information labels of middle selection, send to the webserver, and the webserver is according to two grades of interest information label correspondences Data message, application program obtains the corresponding data message of two grades of interest information labels, and by display exhibits.

The primary information label selected in the cold start-up page and secondary information tag, can more accurately reflect that user's is emerging Interest, but if user not necessarily chooses to primary information label and secondary information tag.If user does not choose any One primary information label, then just obtain the data message of all primary information labels.If user have chosen one-level letter Breath label, but do not choose secondary information tag, then all secondary information tags under the primary information label will be obtained Data message.

According to the corresponding information to be recommended of two grades of interest information labels for getting, the bar number of information to be recommended is counted.System Bar number to be recommended is counted, table statistics can be obtained with side, it is also possible to count again after the completion of acquisition, in embodiments of the present invention to statistics The method of bar number to be recommended is not limited.After the completion of statistics, second-level message bar number is obtained.

If the 406, the quantity of information to be recommended is more than or equal to the first predetermined threshold value, from information to be recommended first is chosen The information recommendation of predetermined threshold value is to user.

Specifically, it is contemplated that application program show information to be recommended when, if the information to be recommended for getting is more, by In the limited space of display screen, it is impossible to while showing all of information to be recommended, then information to be recommended is accomplished by paging Show.In user's Tabbed browsing data, if the paging for browsing is more, user can produce feeling of fatigue, can abandon browsing this two Level interest information so that the experience of user is bad.The information to be recommended for getting is possible to also not show that user just have selected The information to be recommended of other two grades of interest information labels.So being the to be recommended of the first predetermined threshold value by the quantity of information to be recommended Information, recommends user.By the setting of the first predetermined threshold value so that recommend interest information to be browsed by user.

If the 407, the quantity of information to be recommended is less than or equal to the second predetermined threshold value, by information to be recommended, and choose Information bar number is the one-level interest tags belonging to the first predetermined threshold value two grades of interest tags poor with the quantity of information to be recommended Target information to be recommended, recommends user.

Specifically, if the quantity of information to be recommended is very few, the customized information recommended for user is less, it is impossible to meet User's browses demand.So being the first predetermined threshold value two grade interest informations poor with the quantity of information to be met with by information bar number The target information to be recommended of the one-level interest information label belonging to label, and two grades of interest informations are all defined as recommending interest letter Breath, while as user-customized recommended information, recommending to user.

The 408th, if the quantity of information to be recommended is more than the second predetermined threshold value, and less than the first predetermined threshold value, then will be to be recommended Information recommendation is to user.

For the embodiment of the present invention, specific application scenarios can be with as follows, but not limited to this, including：

In any electronic equipment, the arbitrarily application program with information recommendation method is installed, is first switching on application During program.Assume that the application program is NEWSERADER.First predetermined threshold value is 30, and the second predetermined threshold value is 10.Start cold opening The dynamic page, then the cold start-up page includes physical culture, science and technology, life and finance and economics, four more wide in range primary information labels.User Physical culture and scientific and technological two primary information labels are chosen as one-level interest information label.The reception server extracts respectively one-level interest The corresponding secondary information tag of information labels.The corresponding secondary information tag of one-level interest information label " physical culture " includes：Football, Basketball and tennis.The corresponding secondary information tag of one-level interest information label " science and technology " includes：Aero-Space, artificial intelligence and Sheng Thing technology." basketball " and " Aero-Space " is chosen in secondary information tag as two grades of interest information labels.Obtain " basketball " Corresponding two grades of interest informations, that is, basketball relevant information.The second-level message bar number for obtaining basketball relevant information is 50, is chosen 30 basketball relevant informations, are defined as recommending interest information, recommend to user.Similarly, " Aero-Space " corresponding two are obtained Level interest information, that is, Aero-Space relevant information, the second-level message bar number for obtaining Aero-Space relevant information is 3.Two Level information bar number is less than or equal to the second predetermined threshold value, one-level interest information label " physical culture " belonging to acquisition " Aero-Space " One-level interest information, selects 7, and 3 Aero-Space relevant informations from the one-level interest information of " physical culture ", collectively as Recommend interest information, recommend to user.

A kind of information recommendation method provided in an embodiment of the present invention, terminal shows one-level letter by starting the cold start-up page Breath label, then determines one-level interest information label in primary information label according to first choice instruction, and one-level interest is believed Breath label is sent to server.Terminal is received and display server returns the corresponding second-level message mark of one-level interest information label Sign, further according to the second selection instruction, determine two grades of interest information labels in secondary information tag, finally obtain include two grades it is emerging The information to be recommended of interesting label, and the information recommendation to be recommended of two grades of interest tags will be included to user.Compared with prior art, The embodiment of the present invention can arrange secondary information tag, and with secondary information tag more two grades of interest classifications are shown, Eliminate page space to limit.Interest direction with one-level interest tags as user, with two grades of interest tags the true of user is positioned Interest, can exactly position the true interest of user.

Embodiment three

The embodiment of the present invention three provides the third information recommendation method, server side is applied to, as shown in figure 5, the party Method includes：

501st, one-level interest information label is received, obtains the target in Preset Time including one-level interest information label and wait to push away Recommend information.

Specifically, the one-level interest information label that client sends is received, one-level interest information label is the interest of user Direction.The true interest of user could specifically be positioned according to the interest direction of user.Obtain in Preset Time including one-level interest letter The target information to be recommended of breath label, due to the arrival in big data epoch, the letter that can be got in different scope of data Breath differs greatly, so choosing the target information to be recommended in preset time range so that target information to be recommended can meet Current concern trend.The scope of data of target information to be recommended, also with start the cold start-up page and should have the program relevant, if Application program is NEWSERADER, then information to be recommended is all news information；If application program is net purchase platform, then pushed away It is all shopping relevant information to recommend information.

502nd, the key word in target information to be recommended is extracted, key word is ranked up according to preset rules.

Specifically, key word is the key of target information to be recommended, extracts the key word of primary information, can be according to known The keyword extraction of subdivided information label in primary information label, it is also possible to analyze the implication in primary information and then extract one-level The key word of information labels, does not limit the extracting mode of keyword in embodiments of the present invention.One target letter to be recommended The key word quantity that breath includes is at least one.

The key word that will be extracted, is ranked up according to preset rules.Preset rules, can spell according to the Chinese of key word The order arrangement of sound letter, can arrange, it is also possible to according to the appearance of each key word according to the order of the key word for extracting How many number of times arranges, and does not limit in embodiments of the present invention.

503rd, according to ranking results, the key word of predetermined number is chosen as secondary information tag, by secondary information tag Send to terminal.

Specifically, due to the limited amount of secondary information tag that can be shown in terminal page, so choosing present count The key word of amount is used as secondary information tag.Secondary information tag is chosen according to ranking results, and secondary information tag is sent To terminal.

A kind of information recommendation method provided in an embodiment of the present invention, server receives first one-level interest tags, obtains pre- Put in the time including the target information to be recommended of the one-level interest information label, then extract the pass in target information to be recommended Keyword, key word is ranked up according to preset rules, finally according to ranking results, chooses the key word of predetermined number as two Level information labels, secondary information tag is sent to terminal.Compared with prior art, the embodiment of the present invention can arrange two grades of letters Breath label, with secondary information tag more two grades of interest classifications are shown, are eliminated page space and are limited.Second-level message mark Label are key word dynamic access of the server according to the target information to be recommended of the one-level interest information label in Preset Time, It is to be updated according to the Different Dynamic of target recommendation information.The secondary information tag of selection is that recent temperature is higher and press close to current Social dynamic information labels.

Example IV

The embodiment of the present invention four provides a kind of method for being ranked up key word according to preset rules, as shown in fig. 6, The method includes：

601st, the occurrence number of key word is added up.

For the key word extracted from target information to be recommended, the key word of extraction is added up, count each key word Occurrence number.

602nd, according to occurrence number, the weight of key word is determined.

Weight is to weigh the standard of key word significance level.Occurrence number by all of key word and each key word is Radix, calculate each key word occurrence number account for all key word occurrence numbers summation ratio, the ratio is defined as The weight of corresponding key word.

603rd, key word is arranged according to the weight of key word.

According to the weight order from big to small of key word, the order of key word is arranged.

The weight of key word is bigger, illustrates that the relevant information of the keyword is larger in target information proportion to be recommended, also It is the important information paid close attention to by each information publisher in target information to be recommended.Treated by the target of information publisher's extensive concern Recommendation information, is the hot information of society.The secondary information tag of the selection from key word is enabled closer to the life of user It is living, can more meet the true interest of user.

Embodiment five

The embodiment of the present invention five provides the method that another kind is ranked up key word according to preset rules, such as Fig. 7 institutes Show, the method includes：

701st, the click volume of target information to be recommended is obtained.

While target information to be recommended is obtained, additionally it is possible to obtain the click volume of target information to be recommended, reprinting amount, comment Stoichiometric etc..Click volume refers to that user clicks on the number of times of target information to be recommended.User couple can be reflected by click volume The temperature of target letter to be recommended.

702nd, the click volume of key word is determined according to the click volume of target information to be recommended.

In every target information to be recommended, potentially include multiple key words, thus the click volume of statistics key word need it is tired Plus the click volume of the target information to be recommended at key word place.

703rd, according to click volume, the weight of key word is determined.

The amount of will click on can reflect degree of concern of the user to the key word as the weight of key word.The namely pass The current temperature of keyword, is most to reflect currently pay close attention to most information by user.

704th, key word is arranged according to the weight of key word.

According to the weight order from big to small of key word, the order of key word is arranged.The weight of key word is bigger, explanation The relevant information of the keyword is larger in target information proportion to be recommended, that is, paid close attention to by user in target information to be recommended Important information.It is the hot information of society by the target of user's extensive concern information to be recommended.So that choose from key word Secondary information tag more can meet the true interest of user closer to the life of user.

Embodiment six

The embodiment of the present invention six provides a kind of information recommending apparatus, as shown in figure 8, the device includes：

Start unit 81, starts the cold start-up page, shows primary information label；

Determining unit 82, for instructing according to first choice, determines one-level interest information mark in the primary information label Sign, the one-level interest tags are sent to server；

Receiving unit 83, for receiving and shows the one-level interest information label corresponding two that the server is returned Level information labels, the secondary information tag is segmented according to preset rules for the server in the one-level interest tags Arrive；

The determining unit 82, is additionally operable to according to the second selection instruction, determine two grades in the secondary information tag it is emerging Interesting information labels；

Acquiring unit 84, for obtaining the information to be recommended for including two grades of interest tags, by described including described two The information recommendation to be recommended of level interest tags is to user.

A kind of information recommending apparatus provided in an embodiment of the present invention, terminal shows one-level letter by starting the cold start-up page Breath label, then determines one-level interest information label in primary information label according to first choice instruction, and one-level interest is believed Breath label is sent to server.Terminal is received and display server returns the corresponding second-level message mark of one-level interest information label Sign, further according to the second selection instruction, determine two grades of interest information labels in secondary information tag, finally obtain include two grades it is emerging The information to be recommended of interesting label, and the information recommendation to be recommended of two grades of interest tags will be included to user.Compared with prior art, The embodiment of the present invention can arrange secondary information tag, and with secondary information tag more two grades of interest classifications are shown, Eliminate page space to limit.Interest direction with one-level interest tags as user, with two grades of interest tags the true of user is positioned Interest, can exactly position the true interest of user.

Embodiment seven

The embodiment of the present invention seven provides a kind of information recommending apparatus, as shown in figure 9, the device includes：

Start unit 91, starts the cold start-up page, shows primary information label；

Determining unit 92, for instructing according to first choice, determines one-level interest information mark in the primary information label Sign, the one-level interest tags are sent to server；

Receiving unit 93, for receiving and shows the one-level interest information label corresponding two that the server is returned Level information labels, the secondary information tag is segmented according to preset rules for the server in the one-level interest tags Arrive；

The determining unit 92, for according to the second selection instruction, determining two grades of interest in the secondary information tag Information labels；

Acquiring unit 94, for obtaining the information to be recommended for including two grades of interest tags, by described including described two The information recommendation to be recommended of level interest tags is to user.

Further, the acquiring unit 94, specifically includes：

Acquisition module 941, for obtaining the corresponding information to be recommended of two grades of interest information labels is included；

Recommending module 942, if the quantity for the information to be recommended is more than or equal to the first predetermined threshold value, from described The information recommendation of first predetermined threshold value is chosen in information to be recommended to user；

The recommending module 942, if being additionally operable to the quantity of the information to be recommended less than or equal to the second predetermined threshold value, By the information to be recommended, and it is that first predetermined threshold value is poor with the quantity of the information to be recommended to choose information bar number The target information to be recommended of the one-level interest tags belonging to two grades of interest tags, recommends user；

The recommending module 942, if the quantity for being additionally operable to the information to be recommended is more than second predetermined threshold value, and it is little In first predetermined threshold value, then by the information recommendation to be recommended to user.

Embodiment eight

The embodiment of the present invention eight provides a kind of information recommending apparatus, and as shown in Figure 10, the device includes：

Receiving unit 101, for receiving one-level interest information label, obtains in Preset Time including one-level interest letter The target information to be recommended of breath label；

Sequencing unit 102, for extracting target information to be recommended in key word, by the key word according to default Rule is ranked up；

Unit 103 is chosen, for according to ranking results, choosing the key word of predetermined number as secondary information tag, will The secondary information tag is sent to terminal.

A kind of information recommending apparatus provided in an embodiment of the present invention, server receives first one-level interest tags, obtains pre- Put in the time including the target information to be recommended of the one-level interest information label, then extract the pass in target information to be recommended Keyword, key word is ranked up according to preset rules, finally according to ranking results, chooses the key word of predetermined number as two Level information labels, secondary information tag is sent to terminal.Compared with prior art, the embodiment of the present invention can arrange two grades of letters Breath label, with secondary information tag more two grades of interest classifications are shown, are eliminated page space and are limited.Secondary information tag is clothes Business device, according to the key word dynamic access of the target information to be recommended of the one-level interest information label in Preset Time, is basis What the Different Dynamic of target recommendation information updated.The secondary information tag of selection be recent temperature it is higher and press close to current social move The information labels of state.

Embodiment nine

The embodiment of the present invention nine provides a kind of information recommending apparatus, and as shown in figure 11, the device includes：

Receiving unit 111, for receiving one-level interest information label, obtains in Preset Time including one-level interest letter The target information to be recommended of breath label；

Sequencing unit 112, for extracting target information to be recommended in key word, by the key word according to default Rule is ranked up；

Unit 113 is chosen, for according to ranking results, choosing the key word of predetermined number as secondary information tag, will The secondary information tag is sent to terminal.

Further, the sequencing unit 112, including：

Accumulator module 1121, for adding up the occurrence number of the key word；

First determining module 1122, for according to the occurrence number, determining the weight of the key word；

First order module 1123, for arranging the key word according to the weight of the key word.

Further, the sequencing unit 112, including：

Acquisition module 1124, for obtaining the click volume of target information to be recommended；

Second determining module 1125, for determining the point of the key word according to the click volume of target information to be recommended The amount of hitting；

Second determining module 1125, for according to the click volume, determining the weight of the key word；

Second order module 1126, for arranging the key word according to the weight of the key word.

A kind of information recommending apparatus provided in an embodiment of the present invention, server receives first one-level interest tags, obtains pre- Put in the time including the target information to be recommended of the one-level interest information label, then extract the pass in target information to be recommended Keyword, key word is ranked up according to preset rules, finally according to ranking results, chooses the key word of predetermined number as two Level information labels, secondary information tag is sent to terminal.Compared with prior art, the embodiment of the present invention can arrange two grades of letters Breath label, with secondary information tag more two grades of interest classifications are shown, are eliminated page space and are limited.Second-level message mark Label are key word dynamic access of the server according to the target information to be recommended of the one-level interest information label in Preset Time, It is to be updated according to the Different Dynamic of target recommendation information.The secondary information tag of selection is that recent temperature is higher and press close to current Social dynamic information labels.

Embodiment ten

The embodiment of the present application ten additionally provides a kind of computer program, wherein, the computer program includes The computer program being stored on non-transient computer readable storage medium storing program for executing, the computer program includes programmed instruction, wherein, When described program instruction is performed by electronic equipment, the terminal is set to perform the above-mentioned any means embodiment for being applied to end side In information recommendation method.

Embodiment 11

The embodiment of the present invention 11 additionally provides a kind of non-transient computer readable storage medium storing program for executing, and the computer that is stored with can be held Row instruction, wherein, when the computer executable instructions are performed by electronic equipment, the application is above-mentioned to be answered to perform the terminal For any one information recommendation method of end side.

Embodiment 12

Figure 12 is the hardware architecture diagram of the terminal that the execution information that the embodiment of the present application 12 is provided recommends method, such as Shown in Figure 12, the equipment includes：

At least one processor 1210；And, the memorizer 1220 being connected with least one processor communication；Its In, the memorizer 1220 is stored with the instruction that can be performed by least one processor 1210, so that described at least one Processor is able to carry out the information recommendation method of end side.

In Figure 12 by taking a processor 1210 as an example.Execution information recommends the equipment of method to include：Input equipment 1230 and output device 1240.

Processor 1210, memorizer 1220, input equipment 1230 and output device 1240 can by bus or other Mode connects, in Figure 12 as a example by being connected by bus.Memorizer 1220 is used as a kind of readable readable storage of non-transient computer Medium, can be used to store non-volatile software program, the readable executable program of non-transient computer and module, such as the application reality Apply the corresponding programmed instruction/module of information recommendation method (for example, the start unit 81, determining unit shown in accompanying drawing 8 in example 82nd, receiving unit 83 and acquiring unit 84).Processor 1210 is stored in the non-volatile software in memorizer 1220 by operation Program, instruction and module, the various function application and data processing so as to execute server realize that said method is implemented Example information recommendation method.

Memorizer 1220 can include storing program area and storage data field, wherein, storing program area can store operation system Application program required for system, at least one function；Storage data field can store making for the processing meanss according to list items operation With data for being created etc..Additionally, memorizer 1220 can include high-speed random access memory, can also include non-volatile Memorizer, for example, at least one disk memory, flush memory device or other non-volatile solid state memory parts.In some realities In applying example, memorizer 1220 is optional including relative to the remotely located memorizer of processor 1210, and these remote memories can be with By network connection to information recommending apparatus.The example of above-mentioned network includes but is not limited to the Internet, intranet, local Net, mobile radio communication and combinations thereof.

Input equipment 1230 can receives input numeral or character information, and produce and the user of column information recommendation apparatus The relevant key signals input of setting and function control.Output device 1240 may include the display devices such as display screen.

One or more of module stores in the memorizer 1220, when by one or more of processors During 1210 execution, the information recommendation method in above-mentioned any means embodiment is performed.

The method that the executable the embodiment of the present application of the said goods is provided, possesses the corresponding functional module of execution method and has Beneficial effect.Ins and outs of detailed description in the present embodiment, not can be found in the method that the embodiment of the present application is provided.

Embodiment 13

The embodiment of the present application 13 additionally provides a kind of computer program, wherein, the computer program bag The computer program being stored on non-transient computer readable storage medium storing program for executing is included, the computer program includes programmed instruction, its In, when described program instruction is performed by electronic equipment, make the server perform the above-mentioned any side for being applied to server side Information recommendation method in method embodiment.

Embodiment 14

The embodiment of the present invention 14 additionally provides a kind of non-transient computer readable storage medium storing program for executing, and the computer that is stored with can be held Row instruction, wherein, when the computer executable instructions are performed by electronic equipment, make the server perform the application above-mentioned It is applied to any one information recommendation method of server side.

Embodiment 15

Figure 13 is the hardware architecture diagram of the server that the execution information that the embodiment of the present application 15 is provided recommends method, As shown in figure 13, the equipment includes：

At least one processor 1310；And, the memorizer 1320 with least one processor 1310 communication connection； Wherein, the memorizer 1320 is stored with the instruction that can be performed by least one processor 1310, so that described at least one Individual processor 1310 is able to carry out the information recommendation method of server side.

In Figure 13 by taking a processor 1310 as an example.Execution information recommends the equipment of method to include：Input equipment 1330 and output device 1340.

Processor 1310, memorizer 1320, input equipment 1330 and output device 1340 can by bus or other Mode connects, in Figure 13 as a example by being connected by bus.Memorizer 1320 is used as a kind of readable readable storage of non-transient computer Medium, can be used to store non-volatile software program, the readable executable program of non-transient computer and module, such as the application reality Apply the corresponding programmed instruction/module of information recommendation method (for example, the receiving unit 101, sequencing unit shown in accompanying drawing 10 in example 102 and choose unit 103).Processor 1310 is stored in the non-volatile software program in memorizer 1320, instruction by operation And module, the various function application and data processing so as to execute server, that is, realize that said method embodiment information is pushed away Recommend method.

Memorizer 1320 can include storing program area and storage data field, wherein, storing program area can store operation system Application program required for system, at least one function；Storage data field can be stored and created according to using for information recommending apparatus Data etc..Additionally, memorizer 1320 can include high-speed random access memory, nonvolatile memory can also be included, For example, at least one disk memory, flush memory device or other non-volatile solid state memory parts.In certain embodiments, Memorizer 1320 is optional including relative to the remotely located memorizer of processor 1310, and these remote memories can pass through network It is connected to information recommending apparatus.The example of above-mentioned network includes but is not limited to the Internet, intranet, LAN, mobile logical Letter net and combinations thereof.

Input equipment 1330 can receives input numeral or character information, and produce set with the user of information recommending apparatus Put and the input of key signals that function control is relevant.Output device 1340 may include the display devices such as display screen.

One or more of module stores in the memorizer 1320, when by one or more of processors During 1310 execution, the information recommendation method in above-mentioned any means embodiment is performed.

Device embodiment described above is only schematic, wherein the unit as separating component explanation can To be or may not be physically separate, can be as the part that unit shows or may not be physics list Unit, you can be located at a place, or can also be distributed on multiple NEs.It can according to the actual needs be selected In some or all of module realizing the purpose of this embodiment scheme.

Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can Realize by the mode of software plus general hardware platform, naturally it is also possible to by hardware.Based on such understanding, above-mentioned technology The part that scheme substantially contributes in other words to correlation technique can be embodied in the form of software product, the computer Software product can be stored in a computer-readable storage medium, such as ROM/RAM, magnetic disc, CD, including some instructions to So that computer equipment (can be personal computer, server, either network equipment etc.) perform each embodiment or Method described in some parts of embodiment.

Finally it should be noted that：Above example only to illustrate the technical scheme of the application, rather than a limitation；Although The application has been described in detail with reference to the foregoing embodiments, it will be understood by those within the art that：It still may be used To modify to the technical scheme described in foregoing embodiments, or equivalent is carried out to which part technical characteristic； And these modifications or replace, do not make appropriate technical solution essence depart from each embodiment technical scheme of the application spirit and Scope.

Claims

1. a kind of information recommendation method, is applied to end side, it is characterised in that methods described includes：

Start the cold start-up page, show primary information label；

Instructed according to first choice, one-level interest information label in the primary information label is determined, by the one-level interest mark Sign and issue and deliver to server；

Receive and show the corresponding secondary information tag of the one-level interest information label that the server is returned, described two grades The information labels server is segmented in the one-level interest tags according to preset rules and obtained；

According to the second selection instruction, two grades of interest information labels in the secondary information tag are determined；

Acquisition includes the information to be recommended of two grades of interest tags, by the letter to be recommended including two grades of interest tags Breath recommends user.

2. method according to claim 1, it is characterised in that the acquisition includes the to be recommended of two grades of interest tags Information, by the information recommendation to be recommended including two grades of interest tags to user, specifically includes：

Acquisition includes the corresponding information to be recommended of two grades of interest information labels；

If the quantity of the information to be recommended is more than or equal to the first predetermined threshold value, choose described from the information to be recommended The information recommendation of the first predetermined threshold value is to user；

If the quantity of the information to be recommended is less than or equal to the second predetermined threshold value, by the information to be recommended, and choose Information bar number is belonging to first predetermined threshold value, two grades of interest tags poor with the quantity of the information to be recommended The target information to be recommended of level interest tags, recommends user；

If the quantity of the information to be recommended is more than second predetermined threshold value, and less than first predetermined threshold value, then by institute Information recommendation to be recommended is stated to user.

3. a kind of information recommendation method, is applied to server side, it is characterised in that methods described includes：

One-level interest information label is received, is obtained in Preset Time including the target letter to be recommended of the one-level interest information label Breath；

The key word in target information to be recommended is extracted, the key word is ranked up according to preset rules；

According to ranking results, the key word of predetermined number is chosen as secondary information tag, the secondary information tag is sent To terminal.

4. method according to claim 3, it is characterised in that described to be arranged the key word according to preset rules Sequence, including：

Add up the occurrence number of the key word；

According to the occurrence number, the weight of the key word is determined；

Weight according to the key word arranges the key word.

5. method according to claim 3, it is characterised in that described to be arranged the key word according to preset rules Sequence, including：

Obtain the click volume of target information to be recommended；

The click volume of the key word is determined according to the click volume of target information to be recommended；

According to the click volume, the weight of the key word is determined；

Weight according to the key word arranges the key word.

6. a kind of information recommending apparatus, are applied to end side, it is characterised in that described device includes：

Start unit, starts the cold start-up page, shows primary information label；

Determining unit, for instructing according to first choice, determines one-level interest information label in the primary information label, by institute State one-level interest tags to send to server；

Receiving unit, for receiving and shows the corresponding second-level message of the one-level interest information label that the server is returned Label, the secondary information tag server is segmented in the one-level interest tags according to preset rules and obtained；

The determining unit, is additionally operable to according to the second selection instruction, determines two grades of interest informations in the secondary information tag Label；

Acquiring unit, for obtaining the information to be recommended for including two grades of interest tags, by described including two grades of interest The information recommendation to be recommended of label is to user.

7. device according to claim 6, it is characterised in that the acquiring unit, specifically includes：

Acquisition module, for obtaining the corresponding information to be recommended of two grades of interest information labels is included；

Recommending module, if the quantity for the information to be recommended is more than or equal to the first predetermined threshold value, from described to be recommended The information recommendation of first predetermined threshold value is chosen in information to user；

The recommending module, if being additionally operable to the quantity of the information to be recommended less than or equal to the second predetermined threshold value, will be described Information to be recommended, and it is described two poor with the quantity of the information to be recommended of first predetermined threshold value to choose information bar number The target information to be recommended of the one-level interest tags belonging to level interest tags, recommends user；

The recommending module, if the quantity of the information to be recommended is additionally operable to more than second predetermined threshold value, and less than described First predetermined threshold value, then by the information recommendation to be recommended to user.

8. a kind of information recommending apparatus, are applied to server side, it is characterised in that described device includes：

Receiving unit, for receiving one-level interest information label, obtains and include in Preset Time the one-level interest information label Target information to be recommended；

Sequencing unit, for extracting target information to be recommended in key word, the key word is entered according to preset rules Row sequence；

Unit is chosen, for according to ranking results, the key word of predetermined number being chosen as secondary information tag, by described two grades Information labels are sent to terminal.

9. device according to claim 8, it is characterised in that the sequencing unit, including：

Accumulator module, for adding up the occurrence number of the key word；

First determining module, for according to the occurrence number, determining the weight of the key word；

First order module, for arranging the key word according to the weight of the key word.

10. device according to claim 8, it is characterised in that the sequencing unit, including：

Acquisition module, for obtaining the click volume of target information to be recommended；

Second determining module, for determining the click volume of the key word according to the click volume of target information to be recommended；

Second determining module, for according to the click volume, determining the weight of the key word；

Second order module, for arranging the key word according to the weight of the key word.

11. a kind of terminals, it is characterised in that include：

At least one processor；And,

The memorizer being connected with least one processor communication；Wherein,

The memory storage has can be by the instruction of at least one computing device, so that at least one processor energy Enough perform information recommendation method as claimed in claim 1 or 2.

12. a kind of servers, it is characterised in that include：

At least one processor；And,

The memorizer being connected with least one processor communication；Wherein,

The memory storage has can be by the instruction of at least one computing device, so that at least one processor energy Enough perform the information recommendation method as described in any one of claim 3-5.