CN106469403B - Information display method and device - Google Patents
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- CN106469403B CN106469403B CN201510502253.3A CN201510502253A CN106469403B CN 106469403 B CN106469403 B CN 106469403B CN 201510502253 A CN201510502253 A CN 201510502253A CN 106469403 B CN106469403 B CN 106469403B
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management
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Abstract
The invention discloses an information display method and device, wherein the method comprises the following steps: acquiring preference information of a user; determining a first object which is consistent with the acquired preference information from the objects with the first characteristics; determining a second object which is consistent with the acquired preference information from the objects with the second characteristics; wherein the user attention of the first feature is higher than the user attention of the second feature; and determining that the first object is better than the second object for displaying. The invention can determine the object which is consistent with the preference information for the user in the object with the specific characteristic, and reduces the range of the displayed information, so that the displayed object is more targeted; and the specific first feature and the specific second feature also have different user attention degrees, and the first object is presented better than the second object, so that the user can obtain the object which accords with the preference information in the objects with different attention degrees.
Description
Technical Field
The present invention relates to the field of information processing technologies, and in particular, to an information display method and apparatus.
Background
Currently, when a user browses a website, the website may present information to the user according to search terms input by the user. For example, when a user browses a shopping website, the website finds and displays a product matching a search term input by the user. For example, when a user browses a music website, the website finds and displays music that matches the search terms entered by the user. In addition, the website can also display the information related to the records according to the information such as browsing records, purchasing records or watching records of the user. The display of the information according to the preference of the user brings convenience to the user and is also beneficial to improving the sales volume, the click volume or the watching volume of the website and the like.
However, these information display methods can only search all information according to the user's preference, and the amount of information is too large.
Disclosure of Invention
In view of this, an object of the embodiments of the present invention is to provide an information displaying method and apparatus, so as to provide users with more focused and valuable information.
In order to achieve the above object, in one aspect, an embodiment of the present invention provides an information displaying method, including the following steps:
acquiring preference information of a user;
determining a first object which is consistent with the acquired preference information from the objects with the first characteristics;
determining a second object which is consistent with the acquired preference information from the objects with the second characteristics; wherein the user attention of the first feature is higher than the user attention of the second feature;
and determining that the first object is better than the second object for displaying.
In an embodiment of the present invention, the displaying the determined first object better than the second object includes:
providing a first entrance so that a user enters a page displaying a first object through the first entrance;
providing a second portal arranged behind the first portal for a user to access a page presenting a second object through the second portal.
In an embodiment of the present invention, the determining, from among the objects having the first feature, a first object that matches the acquired preference information includes: determining a first object which is consistent with the acquired preference information from the objects with the first characteristic of killing the commodities in seconds;
and determining a second object which is consistent with the acquired preference information from the objects with the second characteristics: a second object matching the acquired preference information is determined from the objects having the second characteristic of the special price commodity.
In an embodiment of the present invention, the method further includes:
and determining a third object which is in accordance with the acquired preference information from the objects which have the third characteristic of positive price commodities.
And displaying the determined first object better than the second object and the determined second object better than the third object.
In an embodiment of the present invention, the acquiring preference information of the user includes: acquiring one or more of the following information of a user: purchase records, browsing records, personal information, and entered search information.
An embodiment of the present invention further provides an information displaying apparatus, including:
the acquisition module is used for acquiring preference information of a user;
the first determining module is used for determining a first object which accords with the acquired preference information from the objects with the first characteristics;
a second determination module, configured to determine, from the objects having the second characteristic, a second object that matches the acquired preference information; wherein the user attention of the first feature is higher than the user attention of the second feature;
and the display module is used for displaying the determined first object better than the second object.
In an embodiment of the present invention, the display module includes:
the first display sub-module is used for providing a first entrance so that a user can enter a page for displaying a first object through the first entrance;
and the second display sub-module is used for providing a second entrance arranged behind the first entrance so that a user can enter the page displaying the second object through the second entrance.
In an embodiment of the present invention, the first determining module is further configured to determine, from objects having a first characteristic that the second item is killed, a first object that matches the acquired preference information;
the second determining module is further configured to determine a second object that matches the acquired preference information from among objects having a second characteristic that is a special price commodity.
In an embodiment of the present invention, the apparatus further includes:
and the third determining module is used for determining a third object which is consistent with the acquired preference information from the objects with the third characteristics of the positive price commodities.
The display module is further used for displaying the determined first object better than the second object and the determined second object better than the third object.
In an embodiment of the present invention, the obtaining module is further configured to obtain one or more of the following information of a user: purchase records, browsing records, personal information, and entered search information.
The technical scheme provided by the embodiment of the invention has the following beneficial effects:
the information display method provided by the invention can determine the object which is consistent with the preference information for the user in the object with the specific characteristics, so that the range of the displayed information is reduced, and the displayed object is more targeted; and the specific first feature and the specific second feature also have different user attention degrees, and the first object is presented better than the second object, so that the user can obtain the object which accords with the preference information in the objects with different attention degrees.
Additional features and advantages of embodiments of the invention will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by the practice of the invention. The objectives and other advantages of the invention will be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
The technical solutions of the embodiments of the present invention are further described in detail with reference to the accompanying drawings and embodiments.
Drawings
The accompanying drawings, which are included to provide a further understanding of the embodiments of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention and not to limit the embodiments of the invention. In the drawings:
fig. 1 is a flowchart of an information displaying method according to an embodiment of the present invention;
FIG. 2 is a flow chart of an information displaying method according to another embodiment of the present invention;
FIG. 3 is a schematic diagram of an exemplary presentation of information in accordance with an embodiment of the present invention;
FIG. 4 is a schematic diagram of an exemplary presentation of information in accordance with an embodiment of the present invention;
FIG. 5 is a flowchart of an information displaying method according to another embodiment of the present invention;
FIG. 6 is a diagram of an exemplary presentation of information in accordance with an embodiment of the present invention;
FIG. 7 is a schematic structural diagram of an information display device according to another embodiment of the present invention;
fig. 8 is a schematic structural diagram of an information display apparatus according to another embodiment of the present invention.
Detailed Description
The preferred embodiments of the present invention will be described in detail below with reference to the accompanying drawings, and it should be understood that the preferred embodiments described herein are merely illustrative and explanatory of the embodiments of the present invention, and are not restrictive of the embodiments of the invention.
When the user browses the website, the website provides information display for the user. After the website acquires the preference information of the user, the website can provide information for the user according to the preference information. Fig. 1 shows a main flow of an information display method in an embodiment of the present invention, where the method includes the following steps:
step S11: preference information of a user is acquired.
One or more of the following information of the user may be taken as preference information: purchase records, browsing records, personal information, and entered search information. The input search information may be, for example, time, frequency, range, etc. of the search term.
Step S12: from the objects having the first feature, a first object that conforms to the acquired preference information is determined.
Step S13: from the objects having the second feature, a second object that conforms to the acquired preference information is determined. Wherein the user attention of the first feature is higher than the user attention of the second feature.
The object may be various commodities or various non-commodity multimedia information, such as music, video, books, etc., which is only available for online viewing or downloading.
Wherein the first feature and the second feature are features that the object has, and the first feature and the second feature also have a parameter of "user attention", and the user attention of the first feature is higher than that of the second feature. For example, the first characteristic is a first discount and the second characteristic is a second discount, wherein the first discount is greater than the second discount, and the user attention of the first discount is greater than that of the second discount. For example, the first characteristic is a second kill item, and the second characteristic is a special price item.
The first and second characteristics may also be set by a user. The user may set the first feature and the second feature according to his attention to the features, for example, if the user focuses most on the latest song and then focuses on the nostalgic song, the first feature may be set as the latest song and the second feature may be set as the nostalgic song, and the user attention of the first feature is higher than that of the second feature. .
Step S14: and determining that the first object is better than the second object for displaying.
For example, a first object may be displayed before a second object.
The information display method provided by the invention can determine the object which is consistent with the preference information for the user in the object with the specific characteristics, so that the range of the displayed information is reduced, and the displayed object is more targeted; and the specific first feature and the specific second feature also have different user attention degrees, and the first object is presented better than the second object, so that the user can obtain the object which accords with the preference information in the objects with different attention degrees. For example, the search information input by the user is "notebook computer", according to the technical solution of the present invention, two gradient information can be provided for the user: the notebook computer which is killed in the second and the notebook computer which is killed in the special price, and the user attention of the killed in the second is higher than that of the killed in the special price, so that the notebook computer killed in the second is arranged in front of the notebook computer which is killed in the special price when being displayed.
Another embodiment of the present invention is shown in fig. 2. In this embodiment, the first object is identified as being displayed better than the second object by providing access to the display. As shown in fig. 2, the method comprises the steps of:
step S21: preference information of a user is acquired.
For example, according to the user name of the user login, the pre-stored preference information of the user is obtained from the server. The preference information can be the previous purchase record and browsing record of the user; or personal information input by the user, such as birth date, constellation, favorite color, living city, etc.; the preference information may also be the entered search information.
When the user does not log in, the preference information of the user can be obtained according to the temporarily stored browsing record of the user who does not log in, the record in the shopping cart and the like.
Step S22: a first object corresponding to the acquired preference information is determined from the objects having the first characteristic of killing the merchandise in seconds.
Step S23: a second object matching the acquired preference information is determined from the objects having the second characteristic of the special price commodity.
The first and second characteristics described above may generally be set by a website. Generally, the discount of the second-killing commodity is the highest, the second-killing commodity is most attractive to consumers, the user attention degree of the second-killing commodity is higher than that of the special commodity, the first characteristic is set as the second-killing commodity, and the second characteristic is set as the special commodity.
In other embodiments of the present invention, the first feature and the second feature may be set by the user. For example, the user is very interested in the delivery location of the goods, and the first feature may be set to be beijing (the location of the user) and the second feature may be set to be hebei (other provinces closest to beijing), where the user attention of the first feature is higher than that of the second feature, that is, the first feature is the feature that the user is most interested in.
Step S24: a first portal is provided for a user to enter a page presenting a first object through the first portal.
Step S25: a second portal is provided, arranged behind the first portal, for the user to access a page presenting a second object through the second portal.
Fig. 3 is an exemplary diagram illustrating the website displaying the object after performing the above steps. The schematic is a terminal display interface in which a website home page is displayed in a highlighted position, a first entry is provided and a second entry is arranged behind the first entry. The user can respectively enter the page for showing the first object and the page for showing the second object through the first entrance and the second entrance.
For example, as shown in fig. 4, if the user has a computer in his/her purchase record, then when the user logs on the website, he/she can provide a first entry in the highlighted position on the top page of the website: "notebook computer killed in seconds", and a second portal arranged after the first portal: a special notebook computer.
In another embodiment of the invention, features and corresponding portals may also be added to provide more information to the user. As shown in fig. 5, this embodiment includes the steps of:
step S51: preference information of a user is acquired.
Step S52: a first object corresponding to the acquired preference information is determined from the objects having the first characteristic of killing the commodity for seconds.
Step S53: a second object matching the acquired preference information is determined from the objects having the second characteristic of the special price commodity.
Step S54: and determining a third object which is in accordance with the acquired preference information from the objects which have the third characteristic of positive price commodities.
Step S55: and displaying the first object better than the second object and the second object better than the third object.
For example, as shown in fig. 6, a first portal "kill goods for second recommended for you" may be provided to allow the user to enter the page showing the first object through the first portal, a second portal "premium goods recommended for you" arranged after the first portal may be provided to allow the user to enter the page showing the second object through the second portal, and a third portal "price goods for positive recommended for you" arranged after the second portal may be provided to allow the user to enter the page showing the third object through the third portal.
In other embodiments of the invention, there may be more than the three features of this embodiment to provide more but more targeted information to the user.
Fig. 7 is an information displaying apparatus according to an embodiment of the present invention, as shown in fig. 7, the apparatus includes:
an obtaining module 701, configured to obtain preference information of a user;
a first determining module 702, configured to determine, from the objects with the first characteristic, a first object that matches the acquired preference information;
a second determining module 703, configured to determine, from the objects with the second characteristic, a second object that matches the acquired preference information;
a display module 704 for displaying the determined first object better than the second object;
wherein the user attention of the first feature is higher than the user attention of the second feature.
Wherein the display module 704 comprises:
the first display sub-module is used for providing a first entrance so that a user can enter a page for displaying a first object through the first entrance;
and the second display sub-module is used for providing a second entrance arranged behind the first entrance so that a user can enter the page displaying the second object through the second entrance.
The first determining module 702 is further configured to determine, from the objects having the first characteristic of killing the commodity for seconds, a first object that matches the acquired preference information;
the second determining module 703 is further configured to determine a second object that matches the acquired preference information from the objects having the second characteristic of the special price.
As shown in fig. 8, the apparatus further includes:
the third determining module 705 is configured to determine a third object that matches the acquired preference information from the objects having the third characteristic of positive price goods.
The display module 704 is further configured to display the determined first object over the second object and the determined second object over the third object.
The obtaining module 701 is further configured to obtain one or more of the following information of the user: purchase records, browsing records, personal information, and entered search information.
It should be noted that: in the device provided in the foregoing embodiment, only the division of each functional module is used for illustration in implementation, and in practical applications, the above functions may be distributed by different functional modules as needed, that is, the internal structure of the device may be divided into different functional modules to complete all or part of the above described functions. In addition, the apparatus and method embodiments provided by the above embodiments belong to the same concept, and specific implementation processes thereof are described in the method embodiments for details, which are not described herein again.
It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, where the program may be stored in a computer-readable storage medium, and the storage medium may be a read-only memory, a magnetic disk or an optical disk.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.
Claims (3)
1. An information display method is characterized by comprising the following steps:
acquiring search information input by a user;
determining a plurality of first objects corresponding to the acquired search information from the objects having the first characteristic of the first discount;
determining a plurality of second objects which accord with the acquired search information from the objects with the second characteristic as the second buckle; wherein the user attention of the first feature is higher than the user attention of the second feature;
determining a plurality of third objects corresponding to the acquired search information from the objects having the third feature of the third discount; wherein the user attention of the second feature is higher than that of the third feature; wherein the first feature, the second feature and the third feature are set by the user according to the attention degree of the user to the features;
providing a first entrance so that a user enters a page showing the plurality of first objects through the first entrance;
providing a second portal arranged after the first portal for a user to enter a page presenting the plurality of second objects through the second portal, the page presenting the plurality of first objects being different from the page presenting the plurality of second objects;
providing a third portal arranged after the second portal for the user to enter the page presenting the plurality of third objects through the third portal.
2. An information presentation device, comprising:
the acquisition module is used for acquiring search information input by a user;
a first determination module for determining a plurality of first objects corresponding to the acquired search information from the objects having the first characteristic of the first discount;
a second determining module, configured to determine, from the objects with the second characteristic being the second discount, a plurality of second objects that are consistent with the acquired search information; wherein the user attention of the first feature is higher than the user attention of the second feature;
a third determination module configured to determine a plurality of third objects that are consistent with the acquired search information from among the objects having the third characteristic that is the third discount; wherein the user attention of the second feature is higher than that of the third feature; wherein the first feature, the second feature and the third feature are set by the user according to the attention degree of the user to the features;
the display module is used for displaying the determined first objects better than the second objects and displaying the second objects better than the third objects;
wherein the display module comprises: the first display sub-module is used for providing a first entrance so that a user can enter a page for displaying the plurality of first objects through the first entrance;
a second display sub-module, configured to provide a second entrance arranged behind the first entrance, so that a user can enter the page displaying the second objects through the second entrance, where the page displaying the first objects is different from the page displaying the second objects;
the display module is further configured to provide a third portal arranged behind the second portal to enable the user to enter the page displaying the third objects through the third portal.
3. A computer readable storage medium having stored therein machine readable instructions for execution by a processor to perform the method of claim 1.
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| CN110020131B (en) * | 2017-10-31 | 2022-06-07 | 北京京东尚科信息技术有限公司 | Method and device for arranging commodities |
| CN108364354A (en) * | 2018-01-02 | 2018-08-03 | 广东鸿威国际会展集团有限公司 | Display system based on artificial intelligence and method |
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