CN106230948A - Service end and advertisement pushing device and method - Google Patents
Service end and advertisement pushing device and method Download PDFInfo
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- CN106230948A CN106230948A CN201610631582.2A CN201610631582A CN106230948A CN 106230948 A CN106230948 A CN 106230948A CN 201610631582 A CN201610631582 A CN 201610631582A CN 106230948 A CN106230948 A CN 106230948A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention provides a kind of service end and advertisement pushing device and method, relate to advertising service field.This advertisement sending method carries the advertisement playing request of advertisement version by receiving a broadcasting end transmission, if the advertisement version received is inconsistent with the advertisement version prestored, the advertisement that the advertisement of storage is updated to advertisement version is consistent with the advertisement version carried, and the advertisement after updating sends to playing end and plays.This service end and advertisement pushing device and method can realize playing on line advertisement, hold USB storage device without staff, multimedia advertising file copy is entered playback terminal to scene and plays out by CD, simple to operate, and automatically updated advertisement, improve the experience sense of user.
Description
Technical field
The present invention relates to advertising service field, in particular to a kind of service end and advertisement pushing device and method.
Background technology
It is known that e-advertising is the important part implementing Modern Marketing media strategy.Increasing businessman uses
The mode of advertising promotes popularity and the power of influence of oneself.Such as, subway, corridor, station etc. crowded
Place sets display screen and plays advertisement, thus reaches the purpose of publicity.
E-advertising of the prior art, generally uses the mode of off-line to play multimedia advertising, i.e. needs offline storage
Equipment, needs staff to hold USB storage device, multimedia advertising file copy is entered playback terminal ability to on-the-spot by CD
Play out, operate pretty troublesome, and the renewal of advertisement is more inconvenient.
Summary of the invention
In view of this, the purpose of the embodiment of the present invention is to provide a kind of service end and advertisement pushing device and method.
First aspect, embodiments provides a kind of advertisement pushing device, and described advertisement pushing device includes:
Advertisement playing request receives unit, and for receiving the advertisement playing request that a broadcasting end sends, and described advertisement is broadcast
The request of putting carries advertisement version；
Judging unit, for judge advertisement version that described advertisement playing request carries whether with the advertisement version one of storage
Cause；
Advertisement updating block, if the advertisement version of the advertisement version carried for described advertisement playing request and storage differs
During cause, the advertisement of storage is updated to the advertisement that advertisement version is consistent with the advertisement version that described advertisement playing request is carried；
Information transmitting unit, for sending advertisement pushing information to described broadcasting end after updating advertisement；
Advertisement pushing unit, the advertisement acquisition sent according to described advertisement pushing information for obtaining described broadcasting end refers to
Order, and will update after advertisement and pre-stored advertisement play prediction scheme push to described broadcasting end.
Second aspect, the embodiment of the present invention additionally provides a kind of advertisement sending method, and described advertisement sending method includes:
Receive the advertisement playing request that a broadcasting end sends, and described advertisement playing request carries advertisement version；
Judge that the advertisement version that described advertisement playing request is carried is the most consistent with the advertisement version of storage；
If the advertisement version that described advertisement playing request is carried is inconsistent with the advertisement version of storage, by the advertisement of storage
The advertisement that the advertisement version that is updated to advertisement version and carry is consistent；
Advertisement pushing information is sent to described broadcasting end after updating advertisement；
Obtain the advertisement that described broadcasting end sends according to described advertisement pushing information and obtain instruction, and the advertisement after updating
And the advertisement broadcasting prediction scheme of pre-stored pushes to described broadcasting end.
The third aspect, the embodiment of the present invention additionally provides a kind of service end, and described service end includes:
Memorizer；
Processor；And
Advertisement pushing device, described device is installed in described memorizer and includes one or more being held by described processor
The software function module of row, described advertisement pushing device includes:
Described advertisement pushing device includes:
Advertisement playing request receives unit, and for receiving the advertisement playing request that a broadcasting end sends, and described advertisement is broadcast
The request of putting carries advertisement version；
Judging unit, for judge advertisement version that described advertisement playing request carries whether with the advertisement version one of storage
Cause；
Advertisement updating block, if the advertisement version of the advertisement version carried for described advertisement playing request and storage differs
During cause, the advertisement that the advertisement of storage is updated to advertisement version is consistent with the advertisement version carried；
Information transmitting unit, for sending advertisement pushing information to described broadcasting end after updating advertisement；
Advertisement pushing unit, the advertisement acquisition sent according to described advertisement pushing information for obtaining described broadcasting end refers to
Order, and will update after advertisement and pre-stored advertisement play prediction scheme push to described broadcasting end.
Fourth aspect, the embodiment of the present invention additionally provides advertisement sending method, and described advertisement sending method includes:
A broadcasting end is utilized to send advertisement playing request to a service end；
Described service end receives the advertisement playing request that described broadcasting end sends, and described advertisement playing request carries extensively
Accuse version；
Described service end judges that the advertisement version that described advertisement playing request is carried is the most consistent with the advertisement version of storage；
If the advertisement version that described advertisement playing request is carried is inconsistent with the advertisement version of storage, described service end will
The advertisement of storage is updated to the advertisement that advertisement version is consistent with the advertisement version that advertisement playing request is carried；
Described service end sends advertisement pushing information to described broadcasting end after updating advertisement；
Described broadcasting end receives the advertisement pushing information that described service end sends, and sends according to described advertisement pushing information
Advertisement obtains instruction to described service end；
Described service end receive described broadcasting end send advertisement obtain instruction, and will update after advertisement and pre-stored
Advertisement play prediction scheme push to described broadcasting end；
Described broadcasting end receives the advertisement after updating and plays prediction scheme with advertisement, and plays prediction scheme to reception according to described advertisement
To advertisement play out.
Compared with prior art, the service end that the present invention provides and advertisement pushing device and method, this advertisement sending method
The advertisement playing request of advertisement version is carried, if the advertisement version received is wide with prestore by receiving a broadcasting end transmission
Announcement version is inconsistent, the advertisement that the advertisement of storage is updated to advertisement version is consistent with the advertisement version carried, and after updating
Advertisement send to play end play.This service end and advertisement pushing device and method can realize playing on line advertisement, it is not necessary to work
Hold USB storage device as personnel, multimedia advertising file copy is entered playback terminal to scene and plays out by CD, operation letter
Single, and automatically updated advertisement, improve the experience sense of user.
For making the above-mentioned purpose of the present invention, feature and advantage to become apparent, preferred embodiment cited below particularly, and coordinate
Appended accompanying drawing, is described in detail below.
Accompanying drawing explanation
For making the purpose of the embodiment of the present invention, technical scheme and advantage clearer, below in conjunction with the embodiment of the present invention
In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is
The a part of embodiment of the present invention rather than whole embodiments.Generally implement with the present invention illustrated described in accompanying drawing herein
The assembly of example can be arranged with various different configurations and design.Therefore, reality to the present invention provided in the accompanying drawings below
The detailed description executing example is not intended to limit the scope of claimed invention, but is merely representative of the selected enforcement of the present invention
Example.Based on the embodiment in the present invention, those of ordinary skill in the art are obtained under not making creative work premise
Every other embodiment, broadly falls into the scope of protection of the invention.
The service end that Fig. 1 provides for the embodiment of the present invention and the mutual schematic diagram playing end；
The high-level schematic functional block diagram of the service end that Fig. 2 provides for the embodiment of the present invention；
The functional unit schematic diagram of the advertisement pushing device that Fig. 3 provides for the embodiment of the present invention；
The flow chart of the first advertisement sending method that Fig. 4 provides for the embodiment of the present invention；
The flow chart of the second advertisement sending method that Fig. 5 provides for the embodiment of the present invention.
Wherein, the corresponding relation between reference and component names is as follows: advertisement pushing device 100, service end 101,
Processor 102, memorizer 103, storage control 104, Peripheral Interface 105, play end 106, advertisement playing request receives unit
107, it is judged that unit 108, advertisement updating block 109, information transmitting unit 110, advertisement pushing unit 111.
Detailed description of the invention
Below in conjunction with accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Ground describes, it is clear that described embodiment is only a part of embodiment of the present invention rather than whole embodiments.Generally exist
Can arrange and design with various different configurations with the assembly of the embodiment of the present invention that illustrates described in accompanying drawing herein.Cause
This, be not intended to limit claimed invention to the detailed description of the embodiments of the invention provided in the accompanying drawings below
Scope, but it is merely representative of the selected embodiment of the present invention.Based on embodiments of the invention, those skilled in the art are not doing
The every other embodiment obtained on the premise of going out creative work, broadly falls into the scope of protection of the invention.
The service end that the embodiment of the present invention proposes and advertisement pushing device and method, it is provided that a kind of advertisement sending method,
The advertisement pushing device and method that the embodiment of the present invention is provided can be applicable in applied environment as shown in Figure 1.Such as Fig. 1 institute
Showing, service end 101, broadcasting end 106 are positioned in network, carry out data interaction by this network, broadcasting end 106 with service end 101.
As in figure 2 it is shown, be the block diagram of described service end 101.Described service end 101 includes advertisement pushing device 100, processor
102, memorizer 103, storage control 104, Peripheral Interface 105.Wherein, advertisement pushing device 100 is installed on described memorizer
In and include one or more software function module performed by described processor 102.This service end 101 is not it may be that but limit
In, the webserver, database server, cloud server etc..
Described memorizer 103, storage control 104 and processor 102, each element is the most electrical
Connect, to realize the transmission of data or mutual.Such as, these elements can pass through one or more communication bus or letter each other
Number line realizes being electrically connected with.Described advertisement pushing device 100 includes that at least one can be with software or the shape of firmware (firmware)
Formula is stored in described memorizer 103 or is solidificated in the operating system (operating system, OS) of described service end 101
Software function module.Described processor 102 is for performing the executable module of storage in memorizer 103, such as, described advertisement
Software function module that pusher 100 includes or computer program.
Wherein, memorizer 103 may be, but not limited to, random access memory (Random Access Memory,
RAM), read only memory Read Only Memory, ROM), programmable read only memory (Programmable Read-Only
Memory, PROM), erasable read-only memory (Erasable Programmable Read-Only Memory, EPROM),
Electricallyerasable ROM (EEROM) (Electric Erasable Programmable Read-Only Memory, EEPROM) etc..
Wherein, memorizer 103 is used for storing program, and described processor 102, after receiving execution instruction, performs described program, aforementioned
The method performed by service end 101 flowing through Cheng Dingyi that embodiment of the present invention any embodiment discloses can apply to processor
In 102, or realized by processor 102.
Processor 102 is probably a kind of IC chip, has the disposal ability of signal.Above-mentioned processor 102 can
To be general processor, including central processing unit (Central Processing Unit is called for short CPU), network processing unit
(Network Processor is called for short NP) etc.；Can also is that digital signal processor (DSP), special IC (ASIC),
Ready-made programmable gate array (FPGA) or other PLDs, discrete gate or transistor logic, discrete firmly
Part assembly.Can realize or perform disclosed each method, step and the logic diagram in the embodiment of the present invention.General processor
Can be microprocessor or this processor 102 can also be the processor etc. of any routine.
Various input/output devices are coupled to processor 102 and memorizer 103 by described Peripheral Interface 105.At some
In embodiment, Peripheral Interface 105, processor 102 and storage control 104 can realize in one single chip.Other one
In a little examples, they can be realized by independent chip respectively.
Referring to Fig. 3, embodiments provide a kind of advertisement pushing device 100, described advertisement pushing device 100 wraps
Include advertisement playing request and receive unit 107, judging unit 108, advertisement updating block 109, information transmitting unit 110 and advertisement
Push unit 111.
Described advertisement playing request receives unit 107 and plays the advertisement playing request that end 106 sends, and institute for receiving one
State advertisement playing request and carry advertisement version.
In the present embodiment, playing end 106 can be the intelligent television being arranged at a market, by opening intelligent television
Browser, inputs presetting advertisement and plays network address, can send and carry the advertisement playing request of advertisement version and broadcast to advertisement
Put request reception unit 107.It addition, as a rule the advertisement version of different advertisements is different, advertisement version is for representing different advertisement
Advertisement and identifier.
The advertisement version that described judging unit 108 carries for judging described advertisement playing request whether with the advertisement of storage
Version is consistent.
If the advertisement version that information transmitting unit 110 is carried for described advertisement playing request and the advertisement version one of storage
During cause, send direct broadcast information to described broadcasting end 106.
When the advertisement version that advertisement playing request is carried is consistent with the advertisement version of storage, then explanation current request is play
Advertisement be played, now information transmitting unit 110 sends direct broadcast information to described broadcasting end 106, plays end
Advertisement is directly played out after receiving direct broadcast information by 106.
If the advertisement version that described advertisement updating block 109 carries for described advertisement playing request and the advertising page of storage
When this is the most inconsistent, the advertisement of storage is updated to wide consistent with the advertisement version that described advertisement playing request is carried of advertisement version
Accuse.
If the advertisement version that advertisement playing request is carried is inconsistent with the advertisement version of storage, then advertisement updating block
109 download the advertisement consistent with the advertisement version that described advertisement playing request is carried automatically to high in the clouds, thus update advertisement.
Described information transmitting unit 110 is additionally operable to after updating advertisement send advertisement pushing information to described broadcasting end 106.
After downloading the advertisement consistent with the advertisement version that described advertisement playing request is carried, information pushing unit is i.e. sent out
Send advertisement pushing information to playing end 106, inform that broadcasting end 106 advertisement has been updated over complete.
Described advertisement pushing unit 111 is used for obtaining described broadcasting end 106 according to described advertisement pushing information to service end
101 send advertisements obtain instruction, and will update after advertisement and pre-stored advertisement play prediction scheme push to described broadcasting
End 106.
Broadcasting end 106 i.e. sends advertisement acquisition after receiving advertisement pushing information and instructs to advertisement pushing unit 111, extensively
Accuse push unit 111 and obtain the advertisement acquisition that described broadcasting end 106 sends to service end 101 according to described advertisement pushing information
After instruction, advertisement and the advertisement of pre-stored after will updating are play prediction scheme and are pushed to described broadcasting end 106.
In the present embodiment, described advertisement acquisition instruction can include that download instruction, described advertisement pushing unit 111 are used for
Receive described download instruction, and according to the advertisement after the advertisement after download instruction down loading updating, and the renewal that will download and pre-
The advertisement of storage is play prediction scheme and is pushed to described broadcasting end 106.
Can also include synchronizing play instruction it addition, described advertisement obtains instruction, described advertisement pushing unit 111 is used for obtaining
Take described synchronization play instruction, and according to synchronizing play instruction and obtain the data stream of the advertisement after updating, and wide after updating
The data stream accused and the advertisement of pre-stored are play prediction scheme and are pushed to described broadcasting end 106.
Referring to Fig. 4, the embodiment of the present invention additionally provides a kind of advertisement sending method, and described advertisement sending method includes:
Step S301: receive the advertisement playing request that a broadcasting end 106 sends, and described advertisement playing request carries extensively
Accuse version.
Step S302: judge that the advertisement version that described advertisement playing request is carried is the most consistent with the advertisement version of storage,
If the advertisement version that described advertisement playing request is carried is consistent with the advertisement version of storage, perform step S303；If described advertisement
When the advertisement version that playing request is carried is inconsistent with the advertisement version of storage, perform step S304.
Step S303: send direct broadcast information to described broadcasting end 106.
Step S304: the advertisement that the advertisement of storage is updated to advertisement version is consistent with the advertisement version carried, and perform
Step S305.
Step S305: send advertisement pushing information after updating advertisement to described broadcasting end 106.
Step S306: obtain the advertisement that described broadcasting end 106 sends to service end 101 according to described advertisement pushing information and obtain
Instruction fetch, and will update after advertisement and pre-stored advertisement play prediction scheme push to described broadcasting end 106.
Specifically, described advertisement obtains instruction and includes download instruction, and step S306 can include obtaining described download instruction
And play prediction scheme according to the advertisement of the advertisement after the advertisement after download instruction down loading updating, and the renewal that will download and pre-stored
Push to described broadcasting end 106；Or described advertisement obtains instruction and includes synchronizing play instruction, and step S205 can also include obtaining
Take described synchronization play instruction, and according to synchronizing play instruction and obtain the data stream of the advertisement after updating, and wide after updating
The data stream accused and the advertisement of pre-stored are play prediction scheme and are pushed to described broadcasting end 106.
Referring to Fig. 5, the embodiment of the present invention additionally provides a kind of advertisement sending method, and described advertisement sending method includes:
Step S401: utilize a broadcasting end 106 to send advertisement playing request to a service end 101, and described advertisement is play
Request carries advertisement version.
Step S402: described service end 101 receives the advertisement playing request that described broadcasting end 106 sends.
Step S403: described service end 101 judge advertisement version that described advertisement playing request carries whether with storage
Advertisement version is consistent, if the advertisement version that carries of described advertisement playing request is inconsistent with the advertisement version of storage, performs step
Rapid S404.
Step S404: the advertisement of storage is updated to what advertisement version and advertisement playing request were carried by described service end 101
The advertisement that advertisement version is consistent.
Step S405: described service end 101 sends advertisement pushing information to described broadcasting end 106 after updating advertisement.
Step S406: described broadcasting end 106 receives the advertisement pushing information that described service end 101 sends, and according to described
Advertisement pushing information sends advertisement and obtains instruction to described service end 101.
Step S407: described service end 101 receives the advertisement acquisition instruction that described broadcasting end 106 sends, and by after renewal
Advertisement and pre-stored advertisement play prediction scheme push to described broadcasting end 106.
Step S408: described broadcasting end 106 receives the advertisement after updating and plays prediction scheme with advertisement, and broadcasts according to described advertisement
Put prediction scheme the advertisement received is played out.
To sum up, the service end that the embodiment of the present invention provides and advertisement pushing device and method, receive one by service end 101
Play end 106 and send the advertisement playing request carrying advertisement version, if the advertisement version received and the advertisement version prestored
Inconsistent, that the advertisement of storage is updated to advertisement version is consistent with the advertisement version carried advertisement, and the advertisement after updating
Send to playing end broadcasting, if the advertisement version received is consistent with the advertisement version prestored, plays end and directly play advertisement.Should
Service end and advertisement pushing device and method can realize playing on line advertisement, it is not necessary to staff holds USB storage device, CD
To scene, multimedia advertising file copy is entered playback terminal to play out, simple to operate, and automatically updated advertisement, improve
The experience sense of user.
In several embodiments provided herein, it should be understood that disclosed apparatus and method, it is also possible to pass through
Other mode realizes.Device embodiment described above is only schematically, such as, and the flow chart in accompanying drawing and block diagram
Show the device of multiple embodiments according to the present invention, the architectural framework in the cards of method and computer program product,
Function and operation.In this, each square frame in flow chart or block diagram can represent a module, program segment or the one of code
Part, a part for described module, program segment or code comprises holding of one or more logic function for realizing regulation
Row instruction.It should also be noted that at some as in the implementation replaced, the function marked in square frame can also be to be different from
The order marked in accompanying drawing occurs.Such as, two continuous print square frames can essentially perform substantially in parallel, and they are the most also
Can perform in the opposite order, this is depending on involved function.It is also noted that every in block diagram and/or flow chart
The combination of the square frame in individual square frame and block diagram and/or flow chart, can be with function or the special base of action performing regulation
System in hardware realizes, or can realize with the combination of specialized hardware with computer instruction.
It addition, each functional module in each embodiment of the present invention can integrate one independent portion of formation
Point, it is also possible to it is modules individualism, it is also possible to two or more modules are integrated to form an independent part.
If described function is using the form realization of software function module and as independent production marketing or use, permissible
It is stored in a computer read/write memory medium.Based on such understanding, technical scheme is the most in other words
The part contributing prior art or the part of this technical scheme can embody with the form of software product, this meter
Calculation machine software product is stored in a storage medium, including some instructions with so that a computer equipment (can be individual
People's computer, server, or the network equipment etc.) perform all or part of step of method described in each embodiment of the present invention.
And aforesaid storage medium includes: USB flash disk, portable hard drive, read only memory (ROM, Read-Only Memory), random access memory are deposited
The various media that can store program code such as reservoir (RAM, Random Access Memory), magnetic disc or CD.Need
Illustrate, in this article, the relational terms of such as first and second or the like be used merely to by an entity or operation with
Another entity or operating space separate, and there is any this reality between not necessarily requiring or imply these entities or operating
The relation on border or order.And, term " includes ", " comprising " or its any other variant are intended to the bag of nonexcludability
Contain, so that include that the process of a series of key element, method, article or equipment not only include those key elements, but also include
Other key elements being not expressly set out, or also include the key element intrinsic for this process, method, article or equipment.
In the case of there is no more restriction, statement " including ... " key element limited, it is not excluded that including described key element
Process, method, article or equipment in there is also other identical element.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for the skill of this area
For art personnel, the present invention can have various modifications and variations.All within the spirit and principles in the present invention, that is made any repaiies
Change, equivalent, improvement etc., should be included within the scope of the present invention.It should also be noted that similar label and letter exist
Figure below represents similar terms, therefore, the most a certain Xiang Yi accompanying drawing is defined, is then not required in accompanying drawing subsequently
It is defined further and explains.
The above, the only detailed description of the invention of the present invention, but protection scope of the present invention is not limited thereto, and any
Those familiar with the art, in the technical scope that the invention discloses, can readily occur in change or replace, should contain
Cover within protection scope of the present invention.Therefore, protection scope of the present invention should described be as the criterion with scope of the claims.
It should be noted that in this article, the relational terms of such as first and second or the like is used merely to a reality
Body or operation separate with another entity or operating space, and deposit between not necessarily requiring or imply these entities or operating
Relation or order in any this reality.And, term " includes ", " comprising " or its any other variant are intended to
Comprising of nonexcludability, so that include that the process of a series of key element, method, article or equipment not only include that those are wanted
Element, but also include other key elements being not expressly set out, or also include for this process, method, article or equipment
Intrinsic key element.In the case of there is no more restriction, statement " including ... " key element limited, it is not excluded that
Including process, method, article or the equipment of described key element there is also other identical element.
Claims (10)
1. an advertisement pushing device, it is characterised in that described advertisement pushing device includes:
Advertisement playing request receives unit, is used for receiving the advertisement playing request that a broadcasting end sends, and described advertisement is play and asked
Ask and carry advertisement version；
Judging unit, the most consistent with the advertisement version of storage for judging the advertisement version that described advertisement playing request is carried；
Advertisement updating block, if the advertisement version carried for described advertisement playing request is inconsistent with the advertisement version of storage
Time, the advertisement of storage is updated to the advertisement that advertisement version is consistent with the advertisement version that described advertisement playing request is carried；
Information transmitting unit, for sending advertisement pushing information to described broadcasting end after updating advertisement；
Advertisement pushing unit, obtains instruction for obtaining described broadcasting end according to the advertisement that described advertisement pushing information sends, and
Advertisement and the advertisement of pre-stored after updating are play prediction scheme and are pushed to described broadcasting end.
Advertisement play back device the most according to claim 1, it is characterised in that if described information transmitting unit is additionally operable to described
When the advertisement version that advertisement playing request is carried is consistent with the advertisement version of storage, send direct broadcast information to described broadcasting
End.
Advertisement play back device the most according to claim 1, it is characterised in that described advertisement obtains instruction and includes that download refers to
Order, described advertisement pushing unit is used for obtaining described download instruction, and according to the advertisement after download instruction down loading updating, and under general
Advertisement and the advertisement of pre-stored after the renewal carried are play prediction scheme and are pushed to described broadcasting end.
Advertisement play back device the most according to claim 1, it is characterised in that described advertisement obtains instruction and includes synchronizing to play
Instruction, described advertisement pushing unit is used for obtaining described synchronization play instruction, and foundation synchronization play instruction obtains after updating
The data stream of advertisement, and the advertisement of the data stream of advertisement after updating and pre-stored plays prediction scheme and pushes to described broadcasting
End.
5. an advertisement sending method, it is characterised in that described advertisement sending method includes:
Receive the advertisement playing request that a broadcasting end sends, and described advertisement playing request carries advertisement version；
Judge that the advertisement version that described advertisement playing request is carried is the most consistent with the advertisement version of storage；
If the advertisement version that described advertisement playing request is carried is inconsistent with the advertisement version of storage, the advertisement of storage is updated
For the advertisement that advertisement version is consistent with the advertisement version carried；
Advertisement pushing information is sent to described broadcasting end after updating advertisement；
Obtain the advertisement that described broadcasting end sends according to described advertisement pushing information and obtain instruction, and advertisement after updating and
The advertisement of pre-stored is play prediction scheme and is pushed to described broadcasting end.
Advertisement sending method the most according to claim 5, it is characterised in that take in described judgement described advertisement playing request
After the step that the advertisement version of band is the most consistent with the advertisement version of storage, described method also includes:
If the advertisement version that described advertisement playing request is carried is consistent with the advertisement version of storage, send direct broadcast information extremely
Described broadcasting end.
Advertisement sending method the most according to claim 5, it is characterised in that described advertisement obtains instruction and includes that download refers to
Order, the advertisement that described acquisition described broadcasting end sends according to described advertisement pushing information obtains instruction, and by the advertisement after renewal
And the advertisement of pre-stored plays prediction scheme and pushes to the step of described broadcasting end and include:
Obtain described download instruction and according to the advertisement after the advertisement after download instruction down loading updating, and the renewal that will download and
The advertisement of pre-stored is play prediction scheme and is pushed to described broadcasting end.
Advertisement sending method the most according to claim 5, it is characterised in that described advertisement obtains instruction and includes synchronizing to play
Instruction, the advertisement that described acquisition described broadcasting end sends according to described advertisement pushing information obtains instruction, and will wide after renewal
The advertisement broadcasting prediction scheme of announcement and pre-stored pushes to the step of described broadcasting end and includes:
Obtain described synchronization play instruction, and according to synchronizing the data stream of the advertisement after play instruction acquisition updates, and will update
After the data stream of advertisement and the advertisement of pre-stored play prediction scheme and push to described broadcasting end.
9. a service end, it is characterised in that described service end includes:
Memorizer；
Processor；And
Advertisement pushing device, described device is installed in described memorizer and includes one or more being performed by described processor
Software function module, described advertisement pushing device includes:
Described advertisement pushing device includes:
Advertisement playing request receives unit, is used for receiving the advertisement playing request that a broadcasting end sends, and described advertisement is play and asked
Ask and carry advertisement version；
Judging unit, the most consistent with the advertisement version of storage for judging the advertisement version that described advertisement playing request is carried；
Advertisement updating block, if the advertisement version carried for described advertisement playing request is inconsistent with the advertisement version of storage
Time, the advertisement that the advertisement of storage is updated to advertisement version is consistent with the advertisement version carried；
Information transmitting unit, for sending advertisement pushing information to described broadcasting end after updating advertisement；
Advertisement pushing unit, obtains instruction for obtaining described broadcasting end according to the advertisement that described advertisement pushing information sends, and
Advertisement and the advertisement of pre-stored after updating are play prediction scheme and are pushed to described broadcasting end.
10. an advertisement sending method, it is characterised in that described advertisement sending method includes:
A broadcasting end is utilized to send advertisement playing request to a service end；
Described service end receives the advertisement playing request that described broadcasting end sends, and described advertisement playing request carries advertising page
This；
Described service end judges that the advertisement version that described advertisement playing request is carried is the most consistent with the advertisement version of storage；
If the advertisement version that described advertisement playing request is carried is inconsistent with the advertisement version of storage, described service end will storage
Advertisement be updated to the advertisement that advertisement version is consistent with the advertisement version that advertisement playing request is carried；
Described service end sends advertisement pushing information to described broadcasting end after updating advertisement；
Described broadcasting end receives the advertisement pushing information that described service end sends, and sends advertisement according to described advertisement pushing information
Obtain instruction to described service end；
Described service end receives the advertisement that described broadcasting end sends and obtains instruction, and the advertisement after updating and pre-stored wide
Accuse broadcasting prediction scheme and push to described broadcasting end；
Described broadcasting end receives advertisement and the advertisement after updating and plays prediction scheme, and plays prediction scheme to receiving according to described advertisement
Advertisement plays out.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610631582.2A CN106230948A (en) | 2016-08-03 | 2016-08-03 | Service end and advertisement pushing device and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610631582.2A CN106230948A (en) | 2016-08-03 | 2016-08-03 | Service end and advertisement pushing device and method |
Publications (1)
| Publication Number | Publication Date |
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| CN106230948A true CN106230948A (en) | 2016-12-14 |
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| CN106649792A (en) * | 2016-12-28 | 2017-05-10 | 北京奇虎科技有限公司 | Page visiting method and apparatus |
| CN107124620A (en) * | 2017-05-24 | 2017-09-01 | 深圳市橙子兄弟信息科技有限公司 | Hand-car and the advertisement delivery device based on hand-car |
| CN112613915A (en) * | 2020-12-29 | 2021-04-06 | 上海触乐信息科技有限公司 | Method and device for supporting switching of double-version advertisement plug-in and electronic equipment |
| CN112927021A (en) * | 2021-03-22 | 2021-06-08 | 广州宸祺出行科技有限公司 | Advertisement pushing method and device |
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| CN106649792A (en) * | 2016-12-28 | 2017-05-10 | 北京奇虎科技有限公司 | Page visiting method and apparatus |
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| CN107124620A (en) * | 2017-05-24 | 2017-09-01 | 深圳市橙子兄弟信息科技有限公司 | Hand-car and the advertisement delivery device based on hand-car |
| CN112613915A (en) * | 2020-12-29 | 2021-04-06 | 上海触乐信息科技有限公司 | Method and device for supporting switching of double-version advertisement plug-in and electronic equipment |
| CN112927021A (en) * | 2021-03-22 | 2021-06-08 | 广州宸祺出行科技有限公司 | Advertisement pushing method and device |
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