CN106169139B - Internet advertisement system and advertisement information processing method - Google Patents
Internet advertisement system and advertisement information processing method Download PDFInfo
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- CN106169139B CN106169139B CN201510291064.6A CN201510291064A CN106169139B CN 106169139 B CN106169139 B CN 106169139B CN 201510291064 A CN201510291064 A CN 201510291064A CN 106169139 B CN106169139 B CN 106169139B
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Abstract
The present invention provides a kind of internet advertisement system and advertisement information processing method, it is scanned by intelligent terminal and decodes the two-dimensional bar code shown on advertisement playing device, access request is sent to database is jumped based on internet link information encoded in the two-dimensional bar code, when receiving access request, page address corresponding with internet link information is found in jumping database, and returns to the response that indicating intelligent terminal jumps to page address to intelligent terminal.To be directed to user's consumer behavior or information acquirement behavior according to caused by the advertisement that miscellaneous advertisement screen is played, precise acquisition is realized, value brought by the advertisement mode of advertisement screen channel can be known by data analysis.And by the product information further analyzing the product of customer consumption or understanding in depth, whether the ad content that available advertisement screen is played meets market needs.
Description
Technical field
The present invention relates to a kind of processing techniques of advertising information, more particularly to one kind is based on intelligent terminal and advertising media
The two-dimensional barcode information carried is handled, so that internet business system, ad system and intelligent terminal constitute three
Information mutual communication, is conducive to that consumer transaction is more convenient, internet business cost further decreases, advertising efficiency further increases
Internet advertisement system and advertisement information processing method.
Background technique
Traditional ad system substantially belongs to unilateral ad system, it may be assumed that advertiser uni-directionally propagates to commercial audience
Advertisement.And which kind of effect these advertisements can generate, and especially can generate which kind of effect to people different in commercial audience, utilize
Traditional ad system basically can not be known.
The development of Internet technology enables an advertiser to the propagation effect for collecting Internet advertising to a certain extent
Fruit；Such as: by internet or mobile interchange technology, acquire the behaviour such as people click, the touch performed when watching advertisement
Make, and then obtains the broadcast effect of advertisement.
In daily life, miscellaneous media advertisement is still in outdoor large advertisement screen or indoor small advertisement
It is played on screen；Those large-scale advertisement screens are commonly disposed to the public places such as roadside, subway station；Those small-sized advertisements are broadcast
Put screen be then disposed in escalator, lift car, office building hall, residential area, in residential building etc. in lesser region；With
The development of intelligent terminal and mobile interchange technology, be devoted on the mobile phone screen of user there are also more and more advertisements.On
The advertisement being launched on various screens, webpage and Mobile phone screen is stated, is collectively referred to as in the narration content of the present invention hereafter: screen
Smoke (cloud) curtain advertisement.
For the play system of existing screen advertisement when playing advertising media, being substantially all can be on corresponding advertisement picture
Two-dimensional bar code corresponding to display and the advertisement picture (such as: fast reaction (Quick Response, abbreviation QR) code).Preceding
In the two-dimensional bar code stated, usually coding has an internet link address；When commercial audience scans the two dimension using intelligent terminal
When bar code, by means of the browser configured in intelligent terminal, webpage corresponding to the internet link address will be shown in this
On intelligent terminal.In general, such webpage is mainly the detailed of the product that manufacturer corresponding to above-mentioned advertisement is directed to that advertisement is publicized
Thin introduction page.
In fact, any screen advertisement, in different times, the result of broadcast realized of place is different.Example
Such as: at night after 7 o'clock, due to coming off duty, the screen advertisement of office building escalator is set at night after 7 o'clock,
Almost without people's viewing；And in the place of some food and drink, amusement and leisure, 7 o'clock and later following period of time, have phase
When the crowd of quantity is it can be seen that the screen advertisement of setting there；It, may be each at one day in occasions such as airport, railway stations
Carve the crowd that can all have viewing advertisement.
Different advertisements, due to the influence of the factors such as planning, intention, shooting, production, even if audient is identical, produced by
Effect would also vary from；Different effects can be put in different times by corresponding audient and scan above-mentioned two-dimensional strip
Code is distinguished, and can also be evaluated by the quantity of corresponding audient scanning two-dimension bar code within the same time.
But today of commodity transaction and the major way that circulates is had become in e-commerce, it is wide which people have viewed
It after announcement, produces and directly buys or further appreciate that corresponding commodity or service, existing all ad systems all can not
Acquisition and acquisition.
However, broadcasting the acquisition of effect for ad production quotient, operator and for launching the manufacturer of advertisement to advertisement
It is all vital.Regrettably: existing screen advertisement play system is all open loop, unidirectional system；That is: does not have this
The technological approaches and ability of sample, to realize that scanning above-mentioned two-dimensional bar code behavioral data using intelligent terminal to commercial audience adopts
Collection, and can only be mechanical, stiff, simple, repeatedly play advertisement according to certain endless form.
Summary of the invention
The present invention provides a kind of internet advertisement system and advertisement information processing method, for solving existing screen advertisement skill
Art can not acquire the data that commercial audience scans above-mentioned two-dimensional bar code behavior using intelligent terminal.
Internet advertisement system provided by the present invention, comprising: advertisement playing device, intelligent terminal and jump server；
Wherein,
The advertisement playing device includes at least advertisement player and display screen, and the advertisement player controls the display
Screen plays advertising media's picture with two-dimensional bar code；Coding has internet link information in the two-dimensional bar code；
The intelligent terminal is configured with the resolution unit and browser that can scan and decode two-dimensional bar code, when the intelligence
After terminal scans and decodes the two-dimensional bar code, the intelligent terminal starts the browser based on the internet automatically
Link information sends access request to the server that jumps, and includes the internet link information in the access request；
The server that jumps is connected to internet, and is configured with and jumps database；Described jump in database is at least remembered
Record has the internet link information and corresponding page address；The server that jumps receives the access request
Afterwards, according to the internet link information in the access request, corresponding page address is found in database in described jumping,
And the response for indicating that the intelligent terminal jumps to the page address is returned to the intelligent terminal.
Advertisement information processing method provided by the present invention, comprising: intelligent terminal is scanned and decoded on advertisement playing device
The two-dimensional bar code of display, and start the browser for being configured at the intelligent terminal, based on encoded mutual in the two-dimensional bar code
Link information of networking sends access request；Alternatively, the intelligent terminal receives the operation of user, it is current based on the intelligent terminal
Internet link information corresponding to the advertisement page of display sends access request；
When receiving the access request of intelligent terminal transmission, finds in jumping database and believe with the internet link
Corresponding page address is ceased, and returns to the sound for indicating that the intelligent terminal jumps to the page address to the intelligent terminal
It answers.
Internet advertisement system and advertisement information processing method provided by the present invention, are scanned and are decoded by intelligent terminal
The two-dimensional bar code shown on advertisement playing device, and start the browser for being configured at the intelligent terminal, it is based on the two-dimensional strip
Encoded internet link information sends access request in code；Alternatively, the intelligent terminal receives the operation of user, it is based on institute
It states internet link information corresponding to the advertisement page that intelligent terminal is currently shown and sends access request, when receiving intelligent end
When holding the access request sent, page address corresponding with the internet link information is found in jumping database, and to
The intelligent terminal returns to the response for indicating that the intelligent terminal jumps to the page address.To be directed to user according to various
Consumer behavior caused by the advertisement that the advertisement screen of various kinds is played or information acquirement behavior, realize precise acquisition, pass through
Data analysis can know value brought by the advertisement mode of advertisement screen channel.And by further analyzing customer consumption
Product or the product information understood in depth, the ad content that available advertisement screen is played whether meet market needs.
Detailed description of the invention
In order to be more clearly illustrated to the claimed technical solution of the present invention, below with reference to specific attached drawing and
Corresponding embodiment introduces some typical technical solutions of the invention；Obviously, in the description in these introductions
Hold, those of ordinary skill in the art without any creative labor, can obtain more same in the same way
Class technical solution.
Fig. 1 is the system architecture schematic diagram of internet advertisement system provided by the invention；
Fig. 2 is the structural schematic diagram of internet advertisement system embodiment one provided by the invention；
Fig. 3 is the structural schematic diagram of internet advertisement system embodiment two provided by the invention；
Fig. 4 is the structural schematic diagram of internet advertisement system embodiment three provided by the invention；
Fig. 5 is the structural schematic diagram of internet advertisement system example IV provided by the invention；
Fig. 6 is the structural schematic diagram of internet advertisement system embodiment five provided by the invention；
Fig. 7 is the structural schematic diagram of internet advertisement system embodiment six provided by the invention；
Fig. 8 is the flow chart of advertisement information processing method embodiment one provided by the invention.
Specific embodiment
Fig. 1 is the system architecture schematic diagram of internet advertisement system provided by the invention, as shown in Figure 1, the internet is wide
Announcement system includes: advertisement playing device 1, intelligent terminal 2 and jumps server 3.In order to clearly illustrate Internet advertising
The framework of system forms, and system architecture shown in FIG. 1 specifically includes: four advertisement playing devices 1, respectively 101,102,103
With 104, two intelligent terminals 2, respectively 201 and 202.Wherein, it intelligent terminal above-mentioned 2 and jumps server 3 and is connected to
Internet 4；Advertisement playing device 1 can be connected with internet 4, such as: advertisement playing device 101 and 104 shown in FIG. 1 and mutually
4 connection of networking；Advertisement playing device 1 can also be not connected to internet 4, such as: 102 He of advertisement playing device shown in FIG. 1
103 discord internets 4 connect.In fact, above-mentioned advertisement playing device 1 and intelligent terminal 2 can be arbitrary number respectively
Amount, and described particular number is only a specific example in embodiments.
Fig. 2 is the structural schematic diagram of internet advertisement system embodiment one provided by the invention, referring to Fig. 1 and Fig. 2, specifically
It is described as follows:
Advertisement playing device 1 includes at least: advertisement player 11 and display screen 12, and the advertisement player 11 controls described
Display screen 12 plays advertising media's picture with two-dimensional bar code；Coding has internet link information in the two-dimensional bar code；
Specifically, different physical locations are arranged in above-mentioned advertisement playing device 101,102,103 and 104 respectively
Advertisement playing device；They can be configured to play quantity, content and the identical advertisement of sequence by advertiser；It can also be by
It is configured to play quantity, content and sequentially different advertisement.Have two in advertising media's picture that display screen 12 plays
Bar code is tieed up, coding has internet link information in the two-dimensional bar code.Wherein, internet link information jumps service for being directed toward
Device provides that advertising media's picture is corresponding jumps page with this by jumping server to the user for watching advertising media's picture
Face address.
Intelligent terminal 2 is configured with the resolution unit 21 and browser 22 that can scan and decode two-dimensional bar code, when the solution
After analysis unit 21 scans and decodes the two-dimensional bar code, start the browser 22 automatically based on the internet link information
Access request is sent to the server 3 that jumps, includes the internet link information in the access request；
Specifically, when the resolution unit 21 on intelligent terminal scans the two dimension that advertising media's picture plays in display screen 12
After bar code, firstly, the internet link information for encoding in advance can be obtained from two-dimensional bar code by analysis processing.So
Afterwards, which can be automatically activated the browser 22 configured in intelligent terminal, based on encoded in two-dimensional bar code
Internet link information, to the access request for jumping the transmission of server 3 internet page corresponding with internet link information.
It should include internet link information above-mentioned in the access request in system provided by the present invention.
Server 3 is jumped configured with jumping database 31, it is described to jump in database 31 that at least record has the internet
Link information and corresponding page address；It is described to jump after server 3 receives the access request, according to the visit
It asks the internet link information in request, finds corresponding page address in database 31 in described jumping, and to the intelligence
Energy terminal 2 returns to the response for indicating that the intelligent terminal 2 jumps to the page address.
Specifically, it jumps at least to record in database 31 and has the internet link information and corresponding transaction
Page address and/or advertisement page address；It is described to jump after server receives the access request, according to the access
Internet link information in request finds corresponding transaction page address in described jumping in database, and to the intelligence
Energy terminal returns to the response for indicating that the intelligent terminal jumps to the transaction page address；Alternatively, jumping data in described
It finds corresponding advertisement page address in library, and returns to the intelligent terminal that indicate that the intelligent terminal jumps to described
The response of advertisement page address.
It is emphasized that being directed in above-described embodiment, the two dimension having in advertising media's picture that display screen 12 plays
Number of codes can be one or more, be believed according to internet link included in two-dimensional bar code quantity and two-dimensional bar code
The particular content of breath, intelligent terminal 2 are obtained with this extensively according to the internet link information in two-dimensional bar code from server 3 is jumped
The specific implementation process for accusing the corresponding page address of media picture includes many application scenarios.
In order to clearly illustrate the implementation process of each application scenarios, shown below with advertisement playing device 101
It is A that advertising media's picture is played on screen, and jumps jumping of configuring on server 3 and be stored in database 31 and advertising media
The corresponding transaction page address a1 of the transactional services A1 of picture A, and it is corresponding with the advertisement of advertising media picture A service A2
Advertisement page address a2 for, the implementation process for illustrating each application scenarios is as follows:
Application scenarios one:
There is a two-dimensional bar code on the advertising media picture A played in the present embodiment；It is encoded in the two-dimensional bar code
Internet link information, specifically includes: jumping the address information of server 3 and the identification information A of advertising media's picture.
Step 101, the scanning of intelligent terminal 2 parsing two-dimensional bar code, obtains internet link information.
Step 102, intelligent terminal starting browser accesses, and jumps server 3 according in internet link information
Address information send access request to server 3 is jumped, include in the access request: the identification information A of advertising media's picture；
Step 103, it jumps after server 3 receives the access request, according to the advertising media in the access request
The identification information A of picture is found in database 31 corresponding with the identification information A of advertising media picture all in described jumping
Page address, i.e., transaction page address a1 corresponding with the transactional services A1 of advertising media picture A, and with advertising media's picture
The corresponding advertisement page address a2 of advertisement service A2 of A；
It step 104, will service type corresponding with advertising media picture A, i.e. transactional services A1 and advertisement service A2
It is sent to intelligent terminal, user is shown to by browser, for selection by the user interested service type.
Step 105, it is assumed that user selects transactional services A1, then jumps server 3 to the intelligent terminal 2 and return to instruction institute
State the response that intelligent terminal 2 jumps to transaction page address a1 corresponding with the transactional services A1.
Application scenarios two:
There are multiple two-dimensional bar codes, multiple two-dimensional bar codes are respectively and extensively on the advertising media picture A played in the present embodiment
The multiple service types for accusing media picture A are corresponding.It is illustrated by taking two two-dimensional bar codes as an example, in first two-dimensional bar code
Encoded internet link information, specifically includes: jumping the address information of server 3, the identification information of advertising media's picture
A, and the identification information A1 of transactional services corresponding with advertising media picture A；Encoded interconnection in second two-dimensional bar code
Net link information, specifically includes: jumping the address information of server 3, the identification information A of advertising media's picture, and and advertisement
The identification information A2 of the corresponding advertisement service of media picture A.
Step 201, user scans interested two-dimensional bar code by intelligent terminal 2, it is assumed that scans second for pushing away
The two-dimensional bar code for sending advertising service parses the two-dimensional bar code, obtains internet link information.
Step 202, intelligent terminal starting browser accesses, and jumps server 3 according in internet link information
Address information send access request to server 3 is jumped, include in the access request: the identification information A of advertising media's picture,
And the identification information A2 of advertisement service corresponding with advertising media picture A.
Step 203, after jumping server 3 and receiving the access request, according to the advertisement matchmaker in the access request
The identification information A2 of the identification information A of body picture and corresponding advertisement service are found in described jumping in database 31
Advertisement page address a2 corresponding with the advertisement of advertising media picture A service A2；
Step 204, Xiang Suoshu intelligent terminal 2, which returns, indicates that the intelligent terminal 2 jumps to and the advertisement service
The response of the corresponding transaction page address a2 of A2.
Application scenarios three:
There is a two-dimensional bar code on the advertising media picture A played in the present embodiment and drawn for providing with advertising media
The service interface of the corresponding all services of face A, service interface include: the mark of transactional services corresponding with advertising media picture A
Information A1, and the identification information A2 of advertisement service corresponding with advertising media picture A.It is encoded in the two-dimensional bar code
Internet link information specifically includes: jumping the address information of server 3 and the identification information A of advertising media's picture；
Step 301, intelligent terminal is after scanning the two-dimensional code, and user is allowed to provide selected service type, and user can be with
It is inputted by microphone on intelligent terminal or input method, is pushed away for example, user's selection is corresponding with advertising media picture A
Send advertising service A2.
Step 302, intelligent terminal starting browser accesses, and jumps server 3 according in internet link information
Address information send access request to server 3 is jumped, include in the access request: the identification information A of advertising media's picture,
And the identification information A2 of advertisement service corresponding with advertising media picture A.
Step 303, after jumping server 3 and receiving the access request, according to the advertisement matchmaker in the access request
The identification information A2 of the identification information A of body picture and corresponding advertisement service are found in described jumping in database 31
Advertisement page address a2 corresponding with the advertisement of advertising media picture A service A2；
Step 304, Xiang Suoshu intelligent terminal 2, which returns, indicates that the intelligent terminal 2 jumps to and the advertisement service
The response of the corresponding transaction page address a2 of A2.
It is to be understood that above-mentioned application scenarios are directed to, in order to more clearly introduce the technology realization for jumping server
Process is as follows to jump the particular technique means that server is interacted with mobile phone terminal:
Mobile phone can parse after scanning the two-dimensional code obtains the address to be accessed (internet link information), such as:http:// www.example.com/f4e8w7gs/4fd5s74a1g4, this address is not the page that mobile phone is finally actually subjected to access
Location, but a jump address (URL) made of the address as jumping server and other coded combinations；This address URL
First part http://www.example.com/ is actually the address for jumping server.Therefore, when the browser benefit of mobile phone
When with above-mentioned complete URL access internet, it will necessarily be accessed and described jump server.
After jumping server and receiving above-mentioned URL, server is jumped to the second part of the above-mentioned address URL
" f4e8w7gs " carries out processing analysis, so that it may know which the part be actually subjected in the database for jumping server corresponding to
The address (jump page address) of the page of access, such as: the page of electric business product sale (can pass through simple data here
Library inquiry etc. matches truthful advertisement address according to URL)
Part III 4fd5s74a1g4 can place you and want any other information placed.
Mobile phone has passed through address http://www.example.com/f4e8w7gs/4fd5s74a1g4, is accessed
Server is jumped, at this time, server is jumped and needs according to preparatory setting, the page for being actually subjected to access is returned to mobile phone
Location jumps mobile phone thereunto.If specifically there is following drying method:
1.meta refresh method
This method, situation for needing to be jumped in the speed being exceedingly fast, at present we have seen that microblogging
Short connection is mostly that specific code is as follows in this way:
< meta http-equiv=" refresh " content=" 0；Url=http: //www.example2.com " >
Wherein, www.example2.com is the page address that mobile phone is actually subjected to access.
It only needs using a kind of server language, when back page, is added and is actually subjected in the part meta of header
The page address row of access, example as above；Wherein " 0；The 0 of the inside url=http: //www.example2.com ", which represents, jumps
The time waited before turning, unit is the second, behind the subsequent part " url=", be exactly that we need the true address that jumps
2.JS jumps method
This mode is very common, for example we can be appreciated that in the page, which will jump in 5 seconds, be exactly mostly
It realizes in this way
Suitable delay can be set before executing row js code.
We only need in server, using any one Server-side Scripting Language, in the page results that request returns
In, take the execution code snippet of JS as above.Specific code is as follows: window.top.location.replace ("
http://www.xxxx.com")；
3. server jumps
Java is writing Servler, when the programs such as Action, if operating back page, has such as popped up window, has operated
After, current page is closed, refreshes parent page；
Replicating code code is as follows:
1PrintWriter out=response.getWriter ()；
2out.write ("<script type=" text/javascript ">")；
3/ ///child window refreshes parent window
4out.write("self.opener.location.reload()；")；
5//close window
6out.write (" window.opener=null；")；
7out.write("window.close()；")；
8out.write("</script>")；
This is that the server end of method 2 is realized in fact, and certainly, we can also be in server end, simulation browser, access
True address, then by return as a result, throwing the mobile phone browser for returning user again.By handling above, so that it may in hand
Truthful advertisement address is seen inside machine browser.
In conclusion internet advertisement system provided by the present embodiment, is scanned by intelligent terminal and decodes advertisement and broadcast
The two-dimensional bar code shown in equipment is put, and starts the browser for being configured at the intelligent terminal, based on institute in the two-dimensional bar code
The internet link information of coding sends access request；Alternatively, the intelligent terminal receives the operation of user, it is based on the intelligence
Internet link information corresponding to the advertisement page that terminal is currently shown sends access request, sends when receiving intelligent terminal
Access request when, find page address corresponding with the internet link information in jumping database, and to the intelligence
Energy terminal returns to the response for indicating that the intelligent terminal jumps to the page address.To be directed to user according to miscellaneous
Consumer behavior caused by the advertisement that advertisement screen is played or information acquirement behavior, realize precise acquisition, pass through data point
Analysis can know value brought by the advertisement mode of advertisement screen channel.And pass through the product for further analyzing customer consumption
Or whether the product information understood in depth, the ad content that available advertisement screen is played meet market needs.
Fig. 3 is the structural schematic diagram of internet advertisement system embodiment two provided by the invention, referring to Fig. 3, the advertisement
Player 11 includes: storage unit 111, playing control unit 112, two-dimensional bar code processing unit 113；
Wherein, the storage unit 111 is equipped with for storing the subregion S01 of more than one advertising media file, for depositing
Put the S02 for playing control file, and the subregion S03 for storing media data recording；It is configured in the broadcasting control file
The playing control unit 112 is used to play the control parameter of advertising media file；It is at least recorded in the media data recording
Have: identification information corresponding with the advertising media file, internet link information corresponding with the identification information；
Specifically, when in use, playing control unit 112 is from the broadcasting of storage unit 111 control partitions of file S02
It reads and plays control file, and therefrom obtain various preset broadcasting control parameters, such as: the broadcasting of media file is suitable
Sequence, interval etc., then further according to these play control parameter, play media file subregion S01 stored one or more
Advertising media file.
The two-dimensional bar code processing unit 113 includes encoder C01 and two dimensional bar code symbol generation unit C02；The volume
Code device C01 obtains corresponding identification information when the playing control unit plays the advertising media file, and will with it is described
The corresponding internet link information coding of identification information is two-dimensional bar code data；The two dimensional bar code symbol generation unit C02
Corresponding two-dimensional barcode image is generated according to the two-dimensional bar code data.
Specifically, in order to obtain the internet link information in media data recording, encoder C01 needs and storage
Unit 111 connects, in order to access media data recording subregion S03 when needed；
Playing control unit 112 is also connected with encoder C01；Start to play a certain matchmaker in playing control unit 112
When body file, can should identification information corresponding with media file, inform encoder C01；In this way, encoder C01
Corresponding internet link information is read from media data recording subregion S03 using the identification information, and mutually by this
Networking link information is encoded to two-dimensional bar code data.Encoder C01 is connected with two dimensional bar code symbol generation unit C02, in order to
Two-dimensional bar code data are sent to two dimensional bar code symbol generation unit C02, two dimensional bar code symbol generation unit C02 then utilize this two
It ties up barcode data and generates corresponding two-dimensional barcode image.Two dimensional bar code symbol generation unit C02 is generated by two-dimensional barcode image
After, which can be directly sent to display screen 12 and shown, two-dimensional barcode image can also be sent to and be broadcast
Control unit 112 is put, is output on display screen 12 and is shown by playing control unit 112.
It should be noted that the triggering information that encoder C01 starts above-mentioned encoding operation can be preset and play
The corresponding temporal information of control parameter is also possible to the touch information that user is sent by touch display screen.
In addition, playing control unit 112 can also directly access media data recording subregion S03, media are being broadcast to obtain
The corresponding identification information of file and internet link information, and by playing control unit 112 directly by internet link information
Encoder C01 is sent to be encoded.
In conclusion internet advertisement system provided by the present embodiment, is playing advertising media by advertisement player
During file, dynamic generates the two-dimensional bar code for being composed of internet link information in real time, in this way, would not occur existing
The problem of that contents of media files and two-dimensional barcode image content of technology bind together, cannot flexibly change.Advertiser
If necessary to modify the two-dimensional barcode information shown together on media, it is only necessary to change in media data recording subregion with certain matchmakers
The information of the corresponding internet link information of body file, two-dimensional bar code will be changed when generating next time, without making again
Make entire media file.
The two-dimensional bar code shown on advertisement playing device is scanned and decoded by intelligent terminal, and starting is configured at the intelligence
The browser of terminal sends access request based on internet link information encoded in the two-dimensional bar code；Alternatively, the intelligence
Energy terminal receives the operation of user, internet link information corresponding to the advertisement page currently shown based on the intelligent terminal
Access request is sent, when receiving the access request of intelligent terminal transmission, is found in jumping database and the internet
The corresponding page address of link information, and returned to the intelligent terminal and indicate that the intelligent terminal jumps to the page address
Response.To be obtained for user's consumer behavior according to caused by the advertisement that miscellaneous advertisement screen is played or information
Behavior is taken, precise acquisition is realized, value brought by the advertisement mode of advertisement screen channel can be known by data analysis.And
And the product information by further analyzing the product of customer consumption or understanding in depth, what available advertisement screen was played
Whether ad content meets market needs.Media file and two-dimensional barcode image content are fabricated separately.
Fig. 4 is the structural schematic diagram of internet advertisement system embodiment three provided by the invention, referring to fig. 4, is based on Fig. 3 institute
Show that embodiment, the storage unit 111 further include the subregion S04 for storing advertisement playing device information；
Specifically, the display where storing media player of the invention in display facility information subregion S04 is set
Standby information, such as: number, location information of installation etc.；The content stored in display facility information subregion S04, can be with
When it is two-dimensional bar code data that encoder C01 is by internet link information coding, encode together.
It follows that can be not only directly linked to aforementioned mutual when user scans the two-dimensional bar code using intelligent terminal
Internet address pointed by networking link information, and can also be by the letter of the corresponding display equipment carried in two-dimensional bar code
Breath be carried to it is corresponding with the internet address jump server 3, jump server 3 then therefore can collect be which display
Equipment is being concerned.
When all advertisement players 11 can encode display facility information, and a large amount of commercial audience scanning input phase
The two-dimensional bar code answered jumps server and can obtain and broadcast by being deployed in the various display screens such as escalator, corridor, subway
The statistical data that the advertisement put is paid close attention to by user, such as: show that facility information inquires preset advertisement screen deployment based on the received
Information obtains the ad content of user's broadcasting of interest of temperature and the location that the advertisement screen in the location is concerned.
Fig. 5 is the structural schematic diagram of internet advertisement system example IV provided by the invention, referring to Fig. 5, is based on Fig. 4 institute
Show embodiment, the advertisement player 11 is additionally provided with clock unit 114；
Specifically, clock unit 114 is capable of providing the time data at each moment, will interconnect network chain in encoder C01
Connect information coding be two-dimensional bar code data when, above-mentioned time data can also be encoded together.In this way, working as commercial audience user
When scanning the two-dimensional bar code, it can be not only directly linked to internet address pointed by aforementioned internet link information, and
The time data carried in two-dimensional bar code can also be carried to it is corresponding with the internet address jump server 3, jump clothes
Therefore business device 3 can then collect to be played media content be concerned time in which.
When all advertisement players 11 can scramble time data, and a large amount of commercial audience scanning input is corresponding
Two-dimensional bar code, jumping server can obtain by being deployed in the various display screens broadcastings such as escalator, corridor, subway
The statistical data for the time that advertisement is paid close attention to by user.
Fig. 6 is the structural schematic diagram of internet advertisement system embodiment five provided by the invention, referring to Fig. 6, is based on Fig. 5 institute
Show embodiment, the advertisement player 11 is additionally provided with superposing control unit 115 and/or Internet connection unit 116 and/or corresponds to
Wireless communication unit 117 is arranged in ground；The advertisement of superposing control unit 115 two-dimensional barcode image and playing control unit 112
The image of media file is output to the display screen 12/ or, the playing control unit 112 states advertising media after being overlapped
When file, by the identification information via the Internet connection unit 116 and/or, the playing control unit 112 states advertisement
When media file, the information for the mobile communication equipment that the wireless communication unit 117 arrives is via the Internet connection unit 116
Specifically, it shows in equipment, one piece of main display can be provided with and therefore several small displays utilize this hair
Bright advertisement player can normally play media file on main display, and the two of generation is played on small display
Tie up bar code.But there are also media display devices to be usually only provided with one piece of main display, when playing media file,
As soon as it will be shown on only piece of main display using the above-mentioned various technical solution two-dimensional bar codes generated of the present invention simultaneously,
It needs to be overlapped in the media image and two dimensional bar code symbol generation unit two-dimensional barcode image generated broadcast, split.
For this purpose, in another class specific embodiment of the invention, being additionally arranged superposing control unit A referring to Fig. 6, controlled by playing
Unit 112 play media content and by two dimensional bar code symbol generation unit C02 two-dimensional barcode image content generated all by
It is output to superposing control unit 115, after being overlapped processing by superposing control unit 115, then is output to display screen 12.
Referring to Fig. 6, further, internet company can also be further set in the above-mentioned various advertisement players of the present invention
Order member 116, by means of the Internet connection unit 116, playing control unit 112 is playing any one advertising media file
When, identification information corresponding to the advertising media file can be sent via Internet connection unit 116.In this way,
Corresponding advertiser, so that it may which the advertisement player of the invention for knowing that any one he is possessed at any time by internet is being broadcast
The specifying information of media.
Referring to Fig. 6, further, wireless communication can also be further set in the above-mentioned various advertisement players of the present invention
Unit 117, this wireless communication unit 117 can be the unit of the near distance bidirectional communication similar to bluetooth, WiFi technology, more
For it is of importance that the wireless communication unit 117 can predict the presence of the mobile intelligent terminal in its effective range.If deposited
The information for the intelligent terminal that then can be further perceived by means of Internet connection unit 117 is sent.This
Sample, corresponding advertiser, so that it may know the advertisement player of the invention that any one he is possessed at any time by internet
The data such as the quantity of mobile intelligent terminal of surrounding.
Of particular note is that: in the above-mentioned all kinds of specific embodiments of the present invention, it will show facility information, time number
According to the scheme being encoded among two-dimensional bar code data, both can also can independently combine；And it can use upper
The timing unit stated can not also use above-mentioned timing unit.Similarly, above-mentioned to add superposing control unit, internet connection
The components such as unit and wireless communication unit can do arbitrary combination according to specific needs and set in the specific implementation process
It sets.
Fig. 7 is the structural schematic diagram of internet advertisement system embodiment six provided by the invention, is based on any institute of Fig. 2-Fig. 6
Show embodiment, by taking Fig. 2 as an example, referring to Fig. 7, the server 3 that jumps also configures or be connected with user's acess control unit
32, it is described to jump any access request that server receives and be all sent to user's acess control unit
32；User's acess control unit 32 parses the access request, and use is recorded in the information after parsing
Family accesses in database.
Specifically, it after jumping the access request that server 3 receives the transmission of intelligent terminal 2, sends access request to
User's acess control unit 32；User's acess control unit 32 parses the access request, and will solution
Information after analysis is recorded in user accesses data library.According to above-mentioned Fig. 2-embodiment illustrated in fig. 6 it is found that according in two-dimensional bar code
The difference of encoded internet link information after intelligent terminal scans and decodes two-dimensional bar code, starts browser, based on mutual
Networking link information is also different to the particular content jumped in the access request that server 3 is sent.Pass through user's acess control list
Access request described in 32 pairs of member parses, and the information after parsing is recorded in user accesses data library, jumps service
Device, which can be obtained, to be paid close attention to by user by being deployed in the advertisement that the various display screens such as escalator, corridor, subway play
Statistical data.
For example:
For the parsing statistics for the access request that intelligent terminal in embodiment one is sent, can pass through for user various each
Consumer behavior caused by the advertisement that the advertisement screen of sample is played or information acquirement behavior, realize precise acquisition, pass through number
Value brought by the advertisement mode of advertisement screen channel can be known according to analysis.And by further analyzing customer consumption
Whether product or the product information understood in depth, the ad content that available advertisement screen is played meet market needs.
It, can be for user by being deployed in for the parsing statistics for the access request that intelligent terminal in embodiment two is sent
The statistical data that the advertisement that the various display screens such as escalator, corridor, subway play is paid close attention to by user, such as: according to connecing
The display facility information of receipts inquires preset advertisement screen deployment information, obtains the temperature that the advertisement screen in the location is concerned, and
The ad content of the user in location broadcasting of interest.
It, can be for user by being deployed in for the parsing statistics for the access request that intelligent terminal in embodiment three is sent
The statistical data for the time that the advertisement that the various display screens such as escalator, corridor, subway play is paid close attention to by user.
The present invention additionally provides following various advertising information processing sides while providing above-mentioned internet advertisement system
Method.The advertisement playout software for realizing corresponding function can be developed according to these methods, and is configured in various display equipment, and
Without the advertisement player of specific hardware state, also can solve the invention solves prior art problem.
Fig. 8 is the flow chart of advertisement information processing method embodiment one provided by the invention, and referring to Fig. 8, this method is specific
Include:
Step 401, intelligent terminal scans and decodes the two-dimensional bar code shown on advertisement playing device, and starts and be configured at institute
The browser of intelligent terminal is stated, access request is sent based on internet link information encoded in the two-dimensional bar code；Alternatively,
The intelligent terminal receives the operation of user, interconnection network chain corresponding to the advertisement page currently shown based on the intelligent terminal
It connects information and sends access request；
Step 402, it when receiving the access request of intelligent terminal transmission, is found in jumping database and the interconnection
The corresponding page address of net link information, and returned to the intelligent terminal and indicate the intelligent terminal with jumping to the page
The response of location.
The specific implementation process of advertisement information processing method provided in this embodiment referring to embodiment of the method shown in above-mentioned,
Its working principle is similar with technical effect, and details are not described herein again.
Further, the method also includes:
When receiving the access request of intelligent terminal transmission, the access request is parsed, record access is asked
The classification asked, and the information after parsing is recorded in user accesses data library；
The classification of the access request includes at least: transaction access request, advertisement access request；
Information after the parsing includes: the identification information and/or the two-dimensional bar code quilt of the advertisement playing device
The temporal information of coding and/or the intelligent terminal scan and decode the temporal information of the two-dimensional bar code.
The specific implementation process of advertisement information processing method provided in this embodiment referring to embodiment of the method shown in above-mentioned,
Its working principle is similar with technical effect, and details are not described herein again.
Finally, it should be noted that the above embodiments are only used to illustrate the technical solution of the present invention., rather than its limitations；To the greatest extent
Pipe present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that: its according to
So be possible to modify the technical solutions described in the foregoing embodiments, or to some or all of the technical features into
Row equivalent replacement；And these are modified or replaceed, various embodiments of the present invention technology that it does not separate the essence of the corresponding technical solution
The range of scheme.
Claims (6)
1. a kind of internet advertisement system characterized by comprising advertisement playing device, intelligent terminal and jump server；Its
In,
The advertisement playing device includes at least advertisement player and display screen, and the advertisement player controls the display screen and broadcasts
Put advertising media's picture with two-dimensional bar code；Coding has internet link information in the two-dimensional bar code；
The intelligent terminal is configured with the resolution unit and browser that can scan and decode two-dimensional bar code, when the intelligent terminal
After scanning and decoding the two-dimensional bar code, the intelligent terminal starts the browser based on the internet link automatically
Information sends access request to the server that jumps, and includes the internet link information in the access request；
The server that jumps is connected to internet, and is configured with and jumps database；At least record that jumps in database has
The internet link information and corresponding page address；It is described to jump after server receives the access request,
According to the internet link information in the access request, corresponding page address is found in database in described jumping, and
The response for indicating that the intelligent terminal jumps to the page address is returned to the intelligent terminal；
The advertisement player includes: storage unit, playing control unit, two-dimensional bar code processing unit；
The storage unit is equipped with subregion for storing more than one advertising media file, controls file for store to play
Subregion and subregion for storing media data recording；
It is described to play the control parameter for being used to play advertising media file in control file configured with the playing control unit；Institute
Stating at least to record in media data recording has: identification information corresponding with the advertising media file and the identification information
Corresponding internet link information；
The playing control unit plays the advertising media file according to the control parameter；
The two-dimensional bar code processing unit includes encoder and two dimensional bar code symbol generation unit；The encoder is in the broadcasting
When control unit plays the advertising media file, corresponding identification information is obtained, and will be corresponding with the identification information
Internet link information coding is two-dimensional bar code data；The two dimensional bar code symbol generation unit is according to the two-dimensional bar code data
Generate corresponding two-dimensional barcode image.
2. system according to claim 1, it is characterised in that: the storage unit further includes setting for storing advertisement broadcasting
The subregion of standby information；And/or the advertisement player is additionally provided with clock unit；
The encoder will internet link information coding corresponding with the identification information be two-dimensional bar code data when, by institute
It states advertisement playing device information and/or the current temporal information of the clock unit is encoded to the two-dimensional bar code data together
In.
3. system according to claim 1 or 2, it is characterised in that: the advertisement player is additionally provided with superposing control unit
And/or Internet connection unit and/or it is arranged in correspondence with wireless communication unit；The superposing control unit is by the two-dimensional bar code
The image for the advertising media file that image and playing control unit are played is output to the display screen after being overlapped；With/
Or, the identification information is connected list via the internet when playing control unit plays the advertising media file
Member is sent；And/or the playing control unit, when playing the advertising media file, the wireless communication unit will sense
The information of mobile communication equipment sent via the Internet connection unit.
4. system according to claim 1 or 2, the server that jumps also configures or is connected with user's acess control
Unit, it is described to jump any access request that server receives and be all sent to user's acess control list
Member；User's acess control unit parses the access request, and user is recorded in the information after parsing
It accesses in database.
5. system according to claim 3, the server that jumps also configures or is connected with user's acess control list
Member, it is described to jump any access request that server receives and be all sent to user's acess control unit；
User's acess control unit parses the access request, and user's access is recorded in the information after parsing
In database.
6. a kind of advertisement information processing method characterized by comprising
Intelligent terminal scans and decodes the two-dimensional bar code shown on advertisement playing device, and starts and be configured at the intelligent terminal
Browser sends access request based on internet link information encoded in the two-dimensional bar code；Alternatively, the intelligent terminal
The operation of user is received, internet link information corresponding to the advertisement page currently shown based on the intelligent terminal, which is sent, visits
Ask request；
When receiving the access request of intelligent terminal transmission, found in jumping database and the internet link information pair
The page address answered, and the response for indicating that the intelligent terminal jumps to the page address is returned to the intelligent terminal；
The access request is parsed, the classification of record access request, and user is recorded in the information after parsing and is visited
It asks in database；
The classification of the access request includes at least: transaction access request, advertisement access request；
Information after the parsing includes: that the identification information of the advertisement playing device and/or the two-dimensional bar code are encoded
Temporal information and/or the intelligent terminal scan and decode the temporal information of the two-dimensional bar code.
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| CN106920127A (en) * | 2017-02-27 | 2017-07-04 | 上海聚宝网络科技股份有限公司 | It is a kind of can dynamic regulation intelligent advertisement exhibiting method |
| CN108920535B (en) * | 2018-06-08 | 2021-02-19 | 厦门攸信信息技术有限公司 | Large-screen input method and system |
| CN110798711B (en) * | 2018-08-01 | 2022-07-08 | 腾讯科技（深圳）有限公司 | Advertisement information processing method, device, computer equipment and storage medium |
| CN109377255A (en) * | 2018-09-04 | 2019-02-22 | 重庆离品科技有限公司 | Advertisement data processing method and device Internet-based |
| CN109523304B (en) * | 2018-10-22 | 2024-03-05 | 北京奇虎科技有限公司 | Advertisement previewing method and device |
| CN109448571A (en) * | 2018-12-19 | 2019-03-08 | 合肥金誉堂文化传媒有限责任公司 | A kind of multimedia messages displaying broadcasting interaction systems |
| CN112752157B (en) * | 2019-10-30 | 2022-08-12 | 腾讯科技（深圳）有限公司 | Advertisement information monitoring method, device and system, electronic equipment and storage medium |
| CN114205652A (en) * | 2020-09-18 | 2022-03-18 | 腾讯科技（深圳）有限公司 | Media information processing method and device and computer equipment |
| CN112884511A (en) * | 2021-02-10 | 2021-06-01 | 深兰科技（上海）有限公司 | Information pushing method, device, equipment and computer readable storage medium |
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