CN105898378A - Advertisement display method and device - Google Patents
Advertisement display method and device Download PDFInfo
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- CN105898378A CN105898378A CN201510926359.6A CN201510926359A CN105898378A CN 105898378 A CN105898378 A CN 105898378A CN 201510926359 A CN201510926359 A CN 201510926359A CN 105898378 A CN105898378 A CN 105898378A
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- China
- Prior art keywords
- broadcast window
- mark
- advertisement
- data
- window
- Prior art date
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
Landscapes
- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computing Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention provides an advertisement display method and device. The method comprises that first advertisement content data is played in a first play window; a second advertisement display mark is detected; and if the second advertisement display mark is found via detection, a second play window, which plays second advertisement data corresponding to the second advertisement display mark, is displayed in the first play window. According to technical schemes of the invention, multiple advertisements can be played simultaneously in the same play frame, and watching experience of users is improved.
Description
Technical field
The present invention relates to communication technical field, particularly relate to a kind of showing advertisement method and apparatus.
Background technology
Currently, advertiser, when to the client push advertisement of user, is all to push one by one.When pushing away
Need when the advertisement sent is more to consume a longer time the broadcasting carrying out advertisement.If user is only intended to
That substantially understands that all of ad content also must be the most complete finishes watching after every advertisement above
The last item advertisement can be seen, have a strong impact on the viewing experience of user.
Summary of the invention
Embodiments of the invention provide a kind of showing advertisement method and apparatus, to realize in same broadcasting
Picture is play a plurality of advertisement simultaneously, improves the viewing experience of user.
For reaching above-mentioned purpose, the first aspect of embodiments of the invention provides a kind of showing advertisement
Method, described method includes: play the first ad content data in the first broadcast window；Detection
Second showing advertisement mark；If be detected that described second showing advertisement mark, then described first
Show on broadcast window that broadcasting has second ad data corresponding with described second showing advertisement mark
Second broadcast window.
Preferably, described if be detected that described second showing advertisement mark, then broadcast described first
Put and on window, show to play have the of second ad data corresponding with described second showing advertisement mark
Two broadcast windows include: if be detected that described second showing advertisement mark, then broadcast described first
Put the display icon that on window, display is corresponding with described second ad data；In response to user to described
The assigned operation of display icon, shows that on described first broadcast window broadcasting has second wide with described
Accuse described second broadcast window representing the second ad data corresponding to mark.
Alternatively, described on described first broadcast window, show that broadcasting has and described second advertisement exhibition
Also include while now indicating the second broadcast window of the second corresponding ad data: stop broadcasting and exist
Described first ad content data play in described first broadcast window.
Alternatively, described second broadcast window comprises close the action-item of described second broadcast window；
Described method also includes: click on the action-item of described second broadcast window of described closedown in response to user,
Or described second ad data plays the trigger action terminated, control to close described second and play window
Mouthful, and recover described first ad content data playing in described first broadcast window.
Further, described second showing advertisement is masked as being characterized in described first ad content of broadcasting
Data procedures exists the mark of the demand representing described second ad content data.
For reaching above-mentioned purpose, the second aspect of embodiments of the invention provides a kind of showing advertisement
Device, described device includes: the first playing module, for playing first in the first broadcast window
Ad content data；Mark Detection module, for detection the second showing advertisement mark；Second plays
Module, for if be detected that described second showing advertisement mark, then at described first broadcast window
Upper display is play has the second of second ad data corresponding with described second showing advertisement mark to play
Window.
Preferably, described second playing module includes: icon display unit, for if be detected that
Described second showing advertisement mark, then display and described second advertisement on described first broadcast window
The display icon that data are corresponding；Control broadcast unit, be used in response to user described display icon
Assigned operation, described first broadcast window shows broadcasting has and described second showing advertisement mark
Described second broadcast window of the second ad data that will is corresponding.
Alternatively, described first playing module is additionally operable to, and shows and broadcast on described first broadcast window
It is placed with the second broadcast window same of second ad data corresponding with described second showing advertisement mark
Time, stop playing described first ad content data play in described first broadcast window.
Alternatively, described second broadcast window comprises close the action-item of described second broadcast window；
Described second playing module also includes: close unit, for clicking on described pass in response to user
Close the action-item of described second broadcast window, or described second ad data plays the triggering terminated
Operation, controls to close described second broadcast window, and triggers described first playing module recovery broadcasting
Described first ad content data in described first broadcast window.
Further, described second showing advertisement is masked as being characterized in described first ad content of broadcasting
Data procedures exists the mark of the demand representing described second ad content data.
The showing advertisement method and apparatus that the embodiment of the present invention provides, when playing Current ad content,
Detect whether that another ad content needs the special sign represented, if be detected that such mark
On currently playing window, then eject another broadcast window again, then at this another broadcast window
Play another ad content, so play without waiting for previous advertisement that just can to represent another wide
Accuse, and realize the advertisement of two broadcast windows also by the size regulating second broadcast window
Represent broadcasting, it is to avoid play advertisement one by one and cause the bad experience of user viewing time length simultaneously.
Accompanying drawing explanation
The method flow diagram of one embodiment of showing advertisement method that Fig. 1 provides for the present invention；
The sample figure of broadcasting advertisement content data in the first broadcast window that Fig. 2 provides for the present invention；
The sample figure of broadcasting advertisement content data in the second broadcast window that Fig. 3 provides for the present invention；
The method flow diagram of showing advertisement another embodiment of method that Fig. 4 provides for the present invention；
The sample figure representing display icon in the first broadcast window that Fig. 5 provides for the present invention；
The structural representation of one embodiment of showing advertisement device that Fig. 6 provides for the present invention；
The structural representation of showing advertisement another embodiment of device that Fig. 7 provides for the present invention.
Detailed description of the invention
The present invention is directed to broadcasting advertisement content data on PC or mobile terminal be optimized:
Detect whether that when playing Current ad another advertisement needs to represent, and when needs represent,
Show on currently playing window that another broadcast window carries out the broadcasting of another advertisement, brings use again
The advertisement viewing effect of a kind of picture-in-picture in family.
Embodiment one
The method flow diagram of one embodiment of showing advertisement method that Fig. 1 provides for the present invention.
With reference to Fig. 1, in step S110, the first broadcast window is play the first ad content data.
The first described broadcast window can be for the advertisement broadcasting pictures institute of display in current player
Window.As in figure 2 it is shown, be the sample of broadcasting advertisement content data in the first broadcast window
Figure.
In step S120, detect the second showing advertisement mark.
Exhibition is there is in this second showing advertisement during being masked as being characterized in broadcasting the first ad content data
The mark of the demand of existing second ad content data.
Such as, when downloading reception the first ad content data from network side, if this ad content number
According to the most there is the demand of another advertisement the second showing advertisement when playing, then receiving the
While one ad content data, media client also can receive such as the second embedded advertisement insertion point
Data, the play time in this second advertisement insertion point and the first ad content data or data
Deviant is corresponding.
In this case, the process of described detection the second showing advertisement mark includes: detection first
Whether ad content data is played to play time or data-bias value.In described detection, treat
Play time or data-bias value that the second advertisement represented is intercutted in media play process i.e. regard
For the second above-mentioned showing advertisement mark.
Or, when downloading the first ad content data from network side, this first ad content data
Be not pre-existing in the demand of the second showing advertisement when playing, represent the demand of the second advertisement be
During playing the first ad content, obtain by receiving the second advertisement insertion message from server
's.In this case, the process of described detection the second showing advertisement mark includes: detecting whether
Receive as above the second advertisement insertion message.In described detection, this second advertisement insertion message i.e. regards
For the second above-mentioned showing advertisement mark.
If be detected that the second showing advertisement mark, then in step S130, on the first broadcast window
The second broadcast window having second ad data corresponding with the second showing advertisement mark is play in display.
The second described broadcast window is to be different from the first broadcast window, and before the first broadcast window
The broadcast window that end is newly established.This second broadcast window is for playing the second advertisement data content.Tool
Body ground, this second broadcast window can use the mode such as page superposition, floating card to represent.
Specifically, as it is shown on figure 3, be the sample of broadcasting advertisement content data in the second broadcast window
Illustration, may be sized to less than the first broadcast window of this second broadcast window, thus whole
The result of broadcast of a kind of picture-in-picture of user is given on body picture.
The showing advertisement method that the present invention provides, when playing Current ad content, has detected whether another
One ad content needs the special sign represented, if be detected that such mark is then currently playing
Eject another broadcast window on window again, then play another advertisement at this another broadcast window
Content, so plays without waiting for previous advertisement and just can represent another advertisement, it is achieved two
The advertisement of broadcast window represents broadcasting simultaneously, it is to avoid plays advertisement one by one and causes user's viewing time
Long bad experience.
Embodiment two
The method flow diagram of showing advertisement another embodiment of method that Fig. 4 provides for the present invention, visually
A kind of specific implementation for embodiment of the method shown in Fig. 1.As shown in Figure 4, this showing advertisement method
Specifically include following steps:
S410, plays the first ad content data in the first broadcast window.In S410 Yu S110
Hold identical.
S420, detects the second showing advertisement mark.S420 with S120 content is identical.
In the present embodiment, give a kind of specific implementation of above-mentioned S130, therefore at S420
Afterwards, S430～S440 can be continued executing with and complete the process that the second advertisement is play.
S430, if be detected that the second showing advertisement mark, then on the first broadcast window display with
The display icon that second ad data is corresponding.
It is different from prior art, according to the technical side of commercial breaks demand direct showing advertisements content
Case, uses the mode of the display icon first showing that the second ad data is corresponding to inform in advance in this enforcement
User is when currently playing first advertisement, and intercutting the second advertisement needs to represent, and the most disposable
Play out the second ad content completely, thus avoid and user is watched current first ad data make
Become interference.As it is shown in figure 5, represent display icon in the first broadcast window for what the present invention provided
Sample figure.
Here illustrate, owing to display icon is only intended to inform that user has the second ad content to need exhibition
Existing prompting mark, therefore its in screen, represent required spatial dimension can be the least, to broadcasting
The interference that causes of the first ad data negligible.For the display icon concrete pattern when representing
Form the present embodiment is not construed as limiting；Specifically, can show under translucent background as display
The word of advertisement prompting or image are using as a kind of implementation showing above-mentioned display icon.
After described display icon is shown, user can be by performing to specify behaviour to described display icon
Make (described showing icon or advertisement prompting identifies as described in being moved to by mouse clicked on) and watch the
Two ad contents.
Now, in step S440, in response to user's assigned operation to display icon, broadcast first
Put and on window, show that broadcasting has the second of second ad data corresponding with the second showing advertisement mark to broadcast
Put window.Wherein show the second broadcast window and in the second broadcast window, play the second ad content
The operation of data can be found in the corresponding contents of S130.
Specifically, when, after the assigned operation that display icon is preset by user, media client can
Corresponding second ad content is represented according to this assigned operation.Corresponding second ad content can be
The to be intercutted ad content corresponding with the above-mentioned second advertisement insertion point received, can receive
During the data of the first ad content data and the second advertisement insertion point or receive acquisition afterwards；Or
For receiving after the second advertisement insertion message, the ad content to be intercutted of reception.The present embodiment pair
The concrete mode receiving the second ad content does not limits.Specifically, above-mentioned second ad content tool
Body can be tag line, picture or video.
Preferably, while showing that above-mentioned second broadcast window carries out the second advertisement broadcasting, can stop
Only play the first ad content data play in the first broadcast window.To avoid user to watch two
The in disorder sense that the ad content of individual broadcast window produces.
Further, if the user while display icon is not carried out assigned operation, then in the scheduled time
Live in retirement display icon.
Further, as shown in Figure 3, also can arrange in the second broadcast window and comprise closedown
The action-item (being such as designated the action-item of "×") of two broadcast windows.
On this basis, when user clicks on the action-item of this closedown the second broadcast window, or second
Ad data is play after terminating, and media player can control to cut out this second broadcast window, and recovers
Play the first ad content data in the first broadcast window so that user continues to watch the first advertisement
The content that rains of content-data.
Certainly, during playing the first ad content data, can repeatedly trigger unlatching second and broadcast
Put window and carry out the broadcasting of corresponding second ad content data, but also can freely regulate second and broadcast
Put the size and location of window.
The showing advertisement method that the embodiment of the present invention provides, on the basis of embodiment illustrated in fig. 1, one
Aspect, after detecting that the second advertisement needs the special sign represented, first carries out showing the displaying of icon,
To prompt the user whether display icon is carried out assigned operation to check the second ad content；On the other hand,
Additional project after representing as the second ad content, the pass that the present embodiment is set up in the second broadcast window
Close the action-item of broadcast window, and actively trigger the operation closing broadcast window user, or second is wide
After announcement content-data finishes playing, close the second broadcast window, so that user continues to watch the first broadcasting
Ad content data in window, also the viewing scene of original subscriber.
Embodiment three
The structural representation of one embodiment of showing advertisement device that Fig. 6 provides for the present invention, can be used for
Perform the method step of embodiment as shown in Figure 1.
With reference to Fig. 6, this showing advertisement device specifically includes the first playing module 610, Mark Detection mould
Block 620 and the second playing module 630.
First playing module 610, for playing the first ad content data in the first broadcast window；
Mark Detection module 620, for detection the second showing advertisement mark；Second playing module 630, uses
In if be detected that the second showing advertisement mark, then on the first broadcast window, show that broadcasting has and the
Second broadcast window of the second ad data that two showing advertisement marks are corresponding.
The showing advertisement device that the present invention provides, when playing Current ad content, has detected whether
Another ad content needs the special sign represented, if be detected that such mark is then currently being broadcast
Put and on window, eject another broadcast window again, then play another at this another broadcast window wide
Accuse content, so play without waiting for previous advertisement and just can represent another advertisement, but also
The advertisement of two broadcast windows can be realized by the size of second broadcast window of regulation to represent simultaneously and broadcast
Put, it is to avoid play advertisement one by one and cause the bad experience of user viewing time length.
On this basis, as it is shown in fig. 7, in above-mentioned showing advertisement device, the second playing module 630
Specifically include: icon display unit 631, for if be detected that the second showing advertisement mark, then
First broadcast window shows the display icon corresponding with the second ad data；Control broadcast unit
632, in response to user to display icon assigned operation, the first broadcast window shows and broadcasts
It is placed with the second broadcast window of second ad data corresponding with the second showing advertisement mark.
Further, above-mentioned first playing module 610 is additionally operable to, and shows on the first broadcast window
While broadcasting has the second broadcast window of the second ad data corresponding with the second showing advertisement mark,
Stop playing the first ad content data play in the first broadcast window.
Further, above-mentioned second broadcast window also comprises close the behaviour of described second broadcast window
Make item；Accordingly, the second playing module 630 also includes: close unit 633, is used for ringing
The action-item of closedown the second broadcast window should be clicked in user, or the second ad data is play and terminated
Trigger action, control close the second broadcast window, and trigger first playing module 610 recover broadcast
Put the first ad content data in the first broadcast window.
Further, above-mentioned second showing advertisement is masked as being characterized in broadcasting the first ad content data
During there is the mark of demand representing the second ad content data.
Further, above-mentioned icon display unit 631 is additionally operable to, if the user while in the scheduled time
Display icon is not carried out assigned operation, then display icon of living in retirement.
The showing advertisement device that the embodiment of the present invention provides, on the one hand, the second advertisement needs detected
After the special sign represented, first carry out showing the displaying of icon, to prompt the user whether display icon is entered
Row assigned operation is to check the second ad content；On the other hand, the benefit after representing as the second ad content
Fill scheme, the present embodiment set up in the second broadcast window close broadcast window action-item, and with
After householder moves and triggers the operation closing broadcast window, or the second ad content data finishes playing, close
Second broadcast window, so that user continues to watch the ad content data in the first broadcast window, reduction
The viewing scene of user.
Above-mentioned the method according to the invention and device can realize in hardware, firmware, or are implemented
For being storable in recording medium (such as CD ROM, RAM, floppy disk, hard disk or magneto-optic disk)
In software or computer code, or be implemented through original storage that network downloads in remotely note
In recording medium or nonvolatile machine readable media and the calculating in local recording medium will be stored in
Machine code, thus method described here can be stored in use all-purpose computer, application specific processor
Or such on the record medium of able to programme or specialized hardware (such as ASIC or FPGA)
Software processes.It is appreciated that computer, processor, microprocessor controller or programmable hardware
Including can store or receive software or computer code storage assembly (such as, RAM, ROM,
Flash memory etc.), when described software or computer code by computer, processor or hardware access and are held
During row, it is achieved processing method described here.Additionally, when all-purpose computer accesses for realizing
During the code of the process shown in this, all-purpose computer is converted to for performing at this by the execution of code
The special-purpose computer of the process illustrated.
The above, the only detailed description of the invention of the present invention, but protection scope of the present invention is not
Be confined to this, any those familiar with the art in the technical scope that the invention discloses,
Change can be readily occurred in or replace, all should contain within protection scope of the present invention.Therefore, originally
The protection domain of invention should be as the criterion with described scope of the claims.
Claims (10)
1. a showing advertisement method, it is characterised in that described method includes:
The first ad content data is play in the first broadcast window；
Detect the second showing advertisement mark；
If be detected that described second showing advertisement mark, then show on described first broadcast window
Play the second broadcast window having second ad data corresponding with described second showing advertisement mark.
Method the most according to claim 1, it is characterised in that described if be detected that described
Second showing advertisement mark, then show on described first broadcast window that broadcasting has second wide with described
The second broadcast window accusing the second ad data representing mark correspondence includes:
If be detected that described second showing advertisement mark, then show on described first broadcast window
The display icon corresponding with described second ad data；
In response to user's assigned operation to described display icon, aobvious on described first broadcast window
Showing to play has described the second of second ad data corresponding with described second showing advertisement mark to play
Window.
Method the most according to claim 2, it is characterised in that described in described first broadcasting
Show on window that broadcasting has the second of second ad data corresponding with described second showing advertisement mark
Also include while broadcast window:
Stop playing described first ad content data play in described first broadcast window.
The most according to the method in claim 2 or 3, it is characterised in that described second plays window
The action-item closing described second broadcast window is comprised in Kou；
Described method also includes:
The action-item of described second broadcast window of described closedown, or described is clicked in response to user
Two ad datas play the trigger action terminated, and control to close described second broadcast window, and recover
Play described first ad content data in described first broadcast window.
Method the most according to claim 1, it is characterised in that described second showing advertisement mark
Will represents in described second advertisement for existing during being characterized in described first ad content data of broadcasting
Hold the mark of the demand of data.
6. a showing advertisement device, it is characterised in that described device includes:
First playing module, for playing the first ad content data in the first broadcast window；
Mark Detection module, for detection the second showing advertisement mark；
Second playing module, for if be detected that described second showing advertisement mark, then described
Show on first broadcast window that broadcasting has the second advertisement number corresponding with described second showing advertisement mark
According to the second broadcast window.
Device the most according to claim 6, it is characterised in that described second playing module bag
Include:
Icon display unit, for if be detected that described second showing advertisement mark, then described
The display icon corresponding with described second ad data is shown on first broadcast window；
Control broadcast unit, in response to user's assigned operation to described display icon, in institute
State and on the first broadcast window, show that broadcasting has second advertisement corresponding with described second showing advertisement mark
Described second broadcast window of data.
Device the most according to claim 7, it is characterised in that described first playing module is also
For, described first broadcast window shows broadcasting has corresponding with described second showing advertisement mark
The second ad data the second broadcast window while, stop play at described first broadcast window
Described first ad content data of middle broadcasting.
9. according to the device described in claim 7 or 8, it is characterised in that described second plays window
The action-item closing described second broadcast window is comprised in Kou；Described second playing module also includes:
Close unit, for clicking on described second broadcast window of described closedown in response to user
Action-item, or described second ad data plays the trigger action terminated, and controls to close described the
Two broadcast windows, and trigger in described first playing module recovery described first broadcast window of broadcasting
Described first ad content data.
Device the most according to claim 6, it is characterised in that described second showing advertisement
Exist during being masked as being characterized in described first ad content data of broadcasting and represent described second advertisement
The mark of the demand of content-data.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510926359.6A CN105898378A (en) | 2015-12-14 | 2015-12-14 | Advertisement display method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510926359.6A CN105898378A (en) | 2015-12-14 | 2015-12-14 | Advertisement display method and device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105898378A true CN105898378A (en) | 2016-08-24 |
Family
ID=57002410
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510926359.6A Pending CN105898378A (en) | 2015-12-14 | 2015-12-14 | Advertisement display method and device |
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| CN (1) | CN105898378A (en) |
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