CN105719152A - Advertisement pushing system and method - Google Patents
Advertisement pushing system and method Download PDFInfo
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- CN105719152A CN105719152A CN201410737559.2A CN201410737559A CN105719152A CN 105719152 A CN105719152 A CN 105719152A CN 201410737559 A CN201410737559 A CN 201410737559A CN 105719152 A CN105719152 A CN 105719152A
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- advertisement
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- broadcast interface
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Abstract
The invention provides an advertisement pushing method. The advertisement pushing method includes the steps: detecting the current state of an electronic device, and when the electronic device is in the state requiring pushing advertisement, sending a signal for pushing the advertisement to a computing device so as to notify the computing device to push the advertisement to the electronic device; receiving the advertisement pushed by the computing device, generating an advertisement playing interface on the screen of the electronic device, and then playing the advertisement on the advertisement playing interface; and acquiring the operation of the user on the advertisement playing interface, and feeding back the operation of the user on the advertisement playing interface to the computing device so as to enable the computing device to count the market acceptance of the advertisement according to the operation of the user on the advertisement playing interface. The invention also provides an advertisement pushing system. By means of the advertisement pushing system and method, advertisement can be played on the screen of the electronic device in the free time of the screen.
Description
Technical field
The present invention relates to a kind of advertisement push system and method.
Background technology
At present, the electronic product such as mobile phone, panel computer is often simple blank screen or bright screen when extinguishing screen and lighting screen, also the buffering icon of practical significance simply it is displayed without when switching audio program or being loaded into game picture, such design simply but also lacking individuality, long-time use will become dry as dust, poor user experience.If able to utilize the electronic product fragmentation time when above-mentioned state to intercut the advertisement that user is interested, then the experience of novelty of can not only taking to user, moreover it is possible to provide new business opportunity to advertisement operators.
Summary of the invention
In view of the foregoing, it is necessary to provide a kind of advertisement push system and method, it is possible to utilize the fragmentation time in electronic installation to break for commercialsy, in order to improve the Consumer's Experience of electronic product and to increase the trade benefit of advertisement operators.
A kind of advertisement sending method, it is applied in electronic installation, this electronic installation is connected with computing equipment, the method includes: detect the current state of described electronic installation, the signal of advertisement is sent to described computing equipment, to notify that this computing equipment is to this electronic installation advertisement when this electronic installation is in the state needing advertisement；Receive the advertisement that described computing equipment pushes, on the screen of described electronic installation, generate advertisement broadcast interface, in this advertisement broadcast interface, play described advertisement；And obtain user in the operation of described advertisement broadcast interface, give described computing equipment by user in the operational feedback of described advertisement broadcast interface so that this computing equipment according to user at the market receptance of advertisement described in the operation statistics of described advertisement broadcast interface.
A kind of advertisement push system, run in electronic installation, this electronic installation is connected with computing equipment, this system includes: detecting module, for detecting the current state of described electronic installation, the signal of advertisement is sent to described computing equipment, to notify that this computing equipment is to this electronic installation advertisement when this electronic installation is in the state needing advertisement；Playing module, for receiving the advertisement that described computing equipment pushes, generates advertisement broadcast interface on the screen of described electronic installation, plays described advertisement in this advertisement broadcast interface；And feedback module, for obtaining user's operation at described advertisement broadcast interface, by user described advertisement broadcast interface operational feedback give described computing equipment so that this computing equipment according to user at the market receptance of advertisement described in the operation statistics of described advertisement broadcast interface.
Compared to prior art, advertisement push system of the present invention and method detect the current state of described electronic installation, to this electronic installation advertisement when screen at this electronic installation is in the state of free time, and in time the feedback of the advertisement of propelling movement is added up by user, in order to do advertisement pushing targetedly.The present invention not only provides the user with the experience of novelty, returns advertisement operators and brings new business opportunity.
Accompanying drawing explanation
Fig. 1 is the running environment schematic diagram of advertisement push system preferred embodiment of the present invention.
Fig. 2 is the functional block diagram of advertisement push system preferred embodiment of the present invention.
Fig. 3 is the flow chart of advertisement sending method preferred embodiment of the present invention.
Main element symbol description
| Electronic installation | 1 |
| Computing equipment | 2 |
| Network | 3 |
| Advertisement push system | 10 |
| First storage device | 11 |
| First processor | 12 |
| Display device | 13 |
| Second storage device | 14 |
| Second processor | 15 |
| Detecting module | 21 |
| Pushing module | 22 |
| Playing module | 23 |
| Feedback module | 24 |
| Statistical module | 25 |
Following detailed description of the invention will further illustrate the present invention in conjunction with above-mentioned accompanying drawing.
Detailed description of the invention
Consult shown in Fig. 1, be the running environment schematic diagram of the preferred embodiment of advertisement push system 10 of the present invention.In the present embodiment, described advertisement push system 10 installs and runs in electronic installation 1 and computing equipment 2, and described electronic installation 1 is connected by network 3 with computing equipment 2.This electronic installation 1 can be the portable sets such as mobile phone, panel computer, personal digital assistant, and its quantity can be one, it is also possible to is multiple stage.Described computing equipment 2 can be the terminals such as computer, notebook, server, and its quantity is at least one.Described network 3 can be cable network, it can also be wireless network, can be such as intranet (Intranet), the Internet (Internet), global system for mobile communications (GlobalSystemofMobilecommunication, GSM), WCDMA (WidebandCodeDivisionMultipleAccess, WCDMA) etc..
Described electronic installation 1 include but not limited to, the first storage device 11, first processor 12 and display device 13.Described first storage device 11 can be the internal memory of described electronic installation 1 itself, can also be SD card (SecureDigitalCard, safe digital card), SM card (SmartMediaCard, smart media card) etc. External memory equipment, for storing program code and the Various types of data of described advertisement push system 10.Described display device 13 can be LCD (LiquidCrystalDisplay: liquid crystal) display screen, can also be OLED (OrganicLight-EmittingDiode: Organic Light Emitting Diode) display screen, for playing the advertisement of the propelling movement of described computing equipment 2.Described computing equipment 2 includes the second storage device 14 and the second processor 15, and this second storage device 14 is for storing each series advertisements etc. that advertisement operators provides.
In the present embodiment, described electronic installation 1 detects whether the current state of described electronic installation 1 is in the state needing advertisement, is sent the signal of advertisement to described computing equipment 2 by network 3 when described electronic installation 1 is in the state needing advertisement.After the signal receiving the advertisement that described electronic installation 1 sends, described computing equipment 2 is chosen a user from each series advertisements being stored in the second storage device 14 and is likely to advertisement interested as treating that advertisement pushes to described electronic installation 1, and play back on the screen of described electronic installation 1, facilitate user to watch.
Consult shown in Fig. 2, be the functional block diagram of advertisement push system 10 of the present invention preferred embodiment.In the present embodiment, described advertisement push system 10 can be divided into one or more module, one or multiple module are stored in the first storage device 11 and the second storage device 14, and performed by one or more processors, to complete the present invention.Such as, consulting shown in Fig. 2, advertisement push system 10 of the present invention is divided into detecting module 21, pushing module 22, playing module 23, feedback module 24 and statistical module 25.Wherein, described detecting module 21, playing module 23, feedback module 24 run in electronic installation 1, and described pushing module 22, statistical module 25 run in computing equipment 2.Module alleged by the present invention has referred to the series of computation machine program segment of specific function, is more suitable for the execution process describing software in electronic installation 1 with computing equipment 2 than program.The concrete function of module 21-25 is described in detail below with reference to the flow chart of Fig. 3.
Consult shown in Fig. 3, be the flow chart of advertisement sending method preferred embodiment of the present invention.According to different demands, the execution sequence of the step in the flow chart shown in Fig. 3 can change, and some step can be omitted.
Step S31, detecting module 21 detects the current state of electronic installation 1, sends the signal of an advertisement to computing equipment 2 when described electronic installation 1 is in the state needing advertisement.
In the present embodiment, when described electronic installation 1 is in and lights or extinguish screen state, switching audio program or be loaded into the buffer status of game picture, detecting module 21 judges that this electronic installation 1 is in the described state needing advertisement.When being in the described state needing advertisement, the screen of described electronic installation 1 is idle, it is possible to use advertisement play by this screen.
Step S32, when receiving the signal of the advertisement that described electronic installation 1 sends, the pushing module 22 of computing equipment 2 chooses an advertisement as treating that advertisement pushes to described electronic installation 1 in the advertisement being stored in the second storage device 14.This advertisement can be copy, display advertising, animated advertising and video ads etc..
In the present embodiment, the second storage device 14 of described computing equipment 2 stores the various types of other advertisement having advertisement operators to provide.For reaching the effect to user's advertisement pointedly, described pushing module 22 is when choosing the advertisement to the propelling movement of described electronic installation 1, first this user is likely to the classification of advertisement interested data analysis can be used to draw according to the history of the user of this electronic installation 1, then chooses a user again in the advertisement of the category and is likely to advertisement interested as treating that advertisement pushes to this electronic installation 1.Wherein, be selected treat advertisement can the difference of the state needing advertisement residing for this electronic installation 1 and different.Such as, when this electronic installation 1 is in and lights or extinguish screen state, described in be selected treat that advertisement reproduction time is unsuitable long, to avoid affecting Consumer's Experience.
Step S33, playing module 23 receives the advertisement that described computing equipment 2 pushes, and generates an advertisement broadcast interface, and play the advertisement that described computing equipment 2 pushes in this advertisement broadcast interface on the screen of described electronic installation 1.
In the present embodiment, described advertisement broadcast interface can be in the centre position of the screen of shown electronic installation 1, it is also possible to is in other arbitrary positions.Playing module 23 can be directly play the advertisement that described computing equipment 2 pushes in this advertisement broadcast interface, it is also possible to is play out after the advertisement that described computing equipment 2 pushes is processed by the mode of operation according to described electronic installation 1 again.Such as, when the mode of operation of described electronic installation 1 is conference model, just play on the screen of described electronic installation 1 after the audio shielding of the advertisement that described computing equipment 2 is pushed；When the mode of operation of described electronic installation 1 is outdoor pattern, the audio of the advertisement pushed by described computing equipment 2 is just broadcasting etc. on the screen of described electronic installation 1 after strengthening.
Step S34, feedback module 24 obtains user's operation at described advertisement broadcast interface, gives described computing equipment 2 by user in the operational feedback of described advertisement broadcast interface.Described user include but not limited in the operation of described advertisement broadcast interface, reduces, amplifies, hides, closes described advertisement broadcast interface and click the commodity etc. that the described advertisement of search is corresponding.
Step S35, when receiving described electronic installation 1 feedack, the statistical module 25 of computing equipment 2 according to user at the market receptance of advertisement described in the operation statistics of described advertisement broadcast interface.
In the present embodiment, the market receptance of described advertisement refers to the ratio between number of times and the pushed number of times that this advertisement is accepted by user.This ratio is more high, illustrates to accept and watch the user of this advertisement more many, and the potential commercial value of this advertisement is also more high.Described statistical module 25 adds up the market receptance one side of the described advertisement effect for throwing in advertisement operators feedback of advertisement, on the other hand for adjusting the advertisement pushed to user in real time according to the receptance of described advertisement.First what this statistical module 25 added up the market receptance of described advertisement specifically comprises the following steps that, in the operation of described advertisement broadcast interface, described statistical module 25 judges whether this user accepts described advertisement according to user.Specifically, described statistical module user amplify described advertisement broadcast interface or click search for commodity corresponding to described advertisement time, it is determined that user accepts described advertisement.Reduce user, hide, when closing described advertisement broadcast interface, it is determined that user does not accept described advertisement.Secondly, described statistical module 25 real-time statistics is at the pushed number of times of described advertisement and the number of times that is easily accepted by a user, and calculates the ratio between number of times and the pushed number of times that this advertisement is accepted by user, and this ratio is the market receptance of this advertisement.
Pass through above-mentioned steps, the present invention is by detecting the current state of described electronic installation 1, to this electronic installation 1 advertisement when the screen utilizing this electronic installation 1 is in the state of free time, and in time the feedback of the advertisement of propelling movement is added up by user, in order to do advertisement pushing targetedly, not only provide the user with the experience of novelty, return advertisement operators and bring new business opportunity.
Finally it should be noted that, above example is only in order to illustrate technical scheme and unrestricted, although the present invention being described in detail with reference to above preferred embodiment, it will be understood by those within the art that, it is possible to technical scheme is modified or is equal to and replace the spirit and scope that should not depart from technical solution of the present invention.
Claims (10)
1. an advertisement sending method, is applied in electronic installation, and this electronic installation is connected with computing equipment, it is characterised in that the method includes:
Detect the current state of described electronic installation, send the signal of advertisement when this electronic installation is in the state needing advertisement to described computing equipment, to notify that this computing equipment is to this electronic installation advertisement；
Receive the advertisement that described computing equipment pushes, on the screen of described electronic installation, generate advertisement broadcast interface, in this advertisement broadcast interface, play described advertisement；And
Obtain user in the operation of described advertisement broadcast interface, give described computing equipment by user in the operational feedback of described advertisement broadcast interface so that this computing equipment according to user at the market receptance of advertisement described in the operation statistics of described advertisement broadcast interface.
2. advertisement sending method as claimed in claim 1, it is characterised in that the described state needing advertisement is that described electronic installation is lighted or extinguishes the state of screen, switching audio program or is loaded into the buffer status of game picture.
3. advertisement sending method as claimed in claim 1, it is characterized in that, described user includes reducing in the operation of described advertisement broadcast interface, amplify, hide, close described advertisement broadcast interface and click the commodity that advertisement that search plays in this advertisement broadcast interface is corresponding, when user amplifies described advertisement broadcast interface or clicks commodity corresponding to advertisement that search plays in this advertisement broadcast interface, described computing equipment judges that user accepts described advertisement, reduce user, hide, judge that user does not accept described advertisement when closing described advertisement broadcast interface.
4. advertisement sending method as claimed in claim 1, it is characterised in that the advertisement that described computing equipment pushes to described electronic installation according to the market receptance adjustment of the advertisement play at described advertisement broadcast interface.
5. an advertisement sending method, is applied in computing equipment, and this computing equipment is connected with electronic installation, and described electronic installation includes screen, it is characterised in that the method includes:
Receiving the signal of the advertisement that described electronic installation sends, the signal of this advertisement is sent to described computing equipment when being in the state needing advertisement by described electronic installation；
To described electronic installation advertisement so that described electronic installation generates advertisement broadcast interface on the screen, and plays described advertisement in this advertisement broadcast interface；And
Receive user's operation at described advertisement broadcast interface of described electronic installation feedback, according to user at the market receptance of advertisement described in the operation statistics of described advertisement broadcast interface.
6. an advertisement push system, runs in electronic installation, and this electronic installation is connected with computing equipment, it is characterised in that this system includes:
Detecting module, for detecting the current state of described electronic installation, sends the signal of advertisement when this electronic installation is in the state needing advertisement to described computing equipment, to notify that this computing equipment is to this electronic installation advertisement；
Playing module, for receiving the advertisement that described computing equipment pushes, generates advertisement broadcast interface on the screen of described electronic installation, plays described advertisement in this advertisement broadcast interface；And
Feedback module, for obtaining user's operation at described advertisement broadcast interface, by user described advertisement broadcast interface operational feedback give described computing equipment so that this computing equipment according to user at the market receptance of advertisement described in the operation statistics of described advertisement broadcast interface.
7. advertisement push system as claimed in claim 6, it is characterised in that the described state needing advertisement is that described electronic installation is lighted or extinguishes the state of screen, switching audio program or is loaded into the buffer status of game picture.
8. advertisement push system as claimed in claim 6, it is characterized in that, described user includes reducing in the operation of described advertisement broadcast interface, amplify, hide, close described advertisement broadcast interface and click the commodity that advertisement that search plays in this advertisement broadcast interface is corresponding, when user amplifies described advertisement broadcast interface or clicks commodity corresponding to advertisement that search plays in this advertisement broadcast interface, described computing equipment judges that user accepts described advertisement, reduce user, hide, judge that user does not accept described advertisement when closing described advertisement broadcast interface.
9. advertisement push system as claimed in claim 6, it is characterised in that described computing equipment adjusts, according to the market receptance of the advertisement play at described advertisement broadcast interface, the advertisement pushed to described electronic installation in real time.
10. an advertisement push system, runs in computing equipment, and this computing equipment is connected with electronic installation, and described electronic installation includes screen, it is characterised in that this system includes:
Pushing module, for receiving the signal of the advertisement that described electronic installation sends, the signal of this advertisement is sent to described computing equipment when being in the state needing advertisement by described electronic installation；
Described pushing module, is additionally operable to described electronic installation advertisement so that described electronic installation generates advertisement broadcast interface on the screen, and plays described advertisement in this advertisement broadcast interface；And
Statistical module, for receiving user's operation at described advertisement broadcast interface of described electronic installation feedback, according to user at the market receptance of advertisement described in the operation statistics of described advertisement broadcast interface.
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| CN201410737559.2A CN105719152A (en) | 2014-12-05 | 2014-12-05 | Advertisement pushing system and method |
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| CN201410737559.2A CN105719152A (en) | 2014-12-05 | 2014-12-05 | Advertisement pushing system and method |
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| CN106101760A (en) * | 2016-07-29 | 2016-11-09 | 王晓光 | The user of video ads watches data statistical approach and system |
| CN106131609A (en) * | 2016-08-01 | 2016-11-16 | 王晓光 | Watch number of times statistical method in video ads and system |
| CN106210891A (en) * | 2016-07-29 | 2016-12-07 | 王晓光 | There is statistical method and the system of the video file of response operation |
| CN106210798A (en) * | 2016-08-01 | 2016-12-07 | 王晓光 | Viewing demographic method based on video ads and system |
| CN106210796A (en) * | 2016-07-29 | 2016-12-07 | 王晓光 | Test pile research method and system based on video ads |
| CN106502519A (en) * | 2016-10-31 | 2017-03-15 | 乐视控股（北京）有限公司 | A kind of display methods of pushed information and device |
| CN106504686A (en) * | 2016-12-30 | 2017-03-15 | 山东依鲁光电科技有限公司 | LED intelligent marketing advertisement service systems |
| CN107343089A (en) * | 2017-06-20 | 2017-11-10 | 广东欧珀移动通信有限公司 | Information-pushing method and Related product |
| CN107426688A (en) * | 2017-04-28 | 2017-12-01 | 深圳齐心集团股份有限公司 | Localization method and stationery |
| WO2018018592A1 (en) * | 2016-07-29 | 2018-02-01 | 王晓光 | Method and system for collecting statistics about user viewing data of video advertisement |
| WO2018018590A1 (en) * | 2016-07-29 | 2018-02-01 | 王晓光 | Video advertisement-based collection strategy method and system |
| WO2018018591A1 (en) * | 2016-07-29 | 2018-02-01 | 王晓光 | Specific method and system for recommending video advertisement |
| WO2018018595A1 (en) * | 2016-07-29 | 2018-02-01 | 王晓光 | Method and system for collecting statistics about video file with response operation |
| WO2018023342A1 (en) * | 2016-08-01 | 2018-02-08 | 王晓光 | Method and system for counting number of viewing times in video advertisement |
| WO2018023341A1 (en) * | 2016-08-01 | 2018-02-08 | 王晓光 | Method and system for counting number of viewers based on video advertisement |
| CN108091387A (en) * | 2017-12-04 | 2018-05-29 | 上海京颐科技股份有限公司 | The information displaying method and device of medical mobile terminal, storage medium, terminal |
| CN108109052A (en) * | 2017-12-29 | 2018-06-01 | 广州优视网络科技有限公司 | Article method for pushing, device and server |
| WO2018195953A1 (en) * | 2017-04-28 | 2018-11-01 | 深圳齐心集团股份有限公司 | Positioning method and stationery |
| CN109801104A (en) * | 2019-01-15 | 2019-05-24 | 上海连尚网络科技有限公司 | A kind of advertising information methods of exhibiting of unaware |
| CN110264238A (en) * | 2019-05-09 | 2019-09-20 | 浙江华坤道威数据科技有限公司 | A kind of visualization marketing management system based on big data |
| CN112399204A (en) * | 2020-11-03 | 2021-02-23 | 重庆农村商业银行股份有限公司 | Alternate type information pushing method, device, equipment and storage medium |
| CN112672204A (en) * | 2020-12-23 | 2021-04-16 | 海信视像科技股份有限公司 | Method and device for playing advertisement |
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| WO2018018591A1 (en) * | 2016-07-29 | 2018-02-01 | 王晓光 | Specific method and system for recommending video advertisement |
| CN106210891A (en) * | 2016-07-29 | 2016-12-07 | 王晓光 | There is statistical method and the system of the video file of response operation |
| CN106210796A (en) * | 2016-07-29 | 2016-12-07 | 王晓光 | Test pile research method and system based on video ads |
| CN106101760A (en) * | 2016-07-29 | 2016-11-09 | 王晓光 | The user of video ads watches data statistical approach and system |
| WO2018018595A1 (en) * | 2016-07-29 | 2018-02-01 | 王晓光 | Method and system for collecting statistics about video file with response operation |
| WO2018018592A1 (en) * | 2016-07-29 | 2018-02-01 | 王晓光 | Method and system for collecting statistics about user viewing data of video advertisement |
| WO2018018590A1 (en) * | 2016-07-29 | 2018-02-01 | 王晓光 | Video advertisement-based collection strategy method and system |
| CN106131609A (en) * | 2016-08-01 | 2016-11-16 | 王晓光 | Watch number of times statistical method in video ads and system |
| CN106210798A (en) * | 2016-08-01 | 2016-12-07 | 王晓光 | Viewing demographic method based on video ads and system |
| WO2018023341A1 (en) * | 2016-08-01 | 2018-02-08 | 王晓光 | Method and system for counting number of viewers based on video advertisement |
| WO2018023342A1 (en) * | 2016-08-01 | 2018-02-08 | 王晓光 | Method and system for counting number of viewing times in video advertisement |
| CN106502519A (en) * | 2016-10-31 | 2017-03-15 | 乐视控股（北京）有限公司 | A kind of display methods of pushed information and device |
| CN106504686A (en) * | 2016-12-30 | 2017-03-15 | 山东依鲁光电科技有限公司 | LED intelligent marketing advertisement service systems |
| CN107426688A (en) * | 2017-04-28 | 2017-12-01 | 深圳齐心集团股份有限公司 | Localization method and stationery |
| WO2018195953A1 (en) * | 2017-04-28 | 2018-11-01 | 深圳齐心集团股份有限公司 | Positioning method and stationery |
| CN107343089A (en) * | 2017-06-20 | 2017-11-10 | 广东欧珀移动通信有限公司 | Information-pushing method and Related product |
| CN108091387A (en) * | 2017-12-04 | 2018-05-29 | 上海京颐科技股份有限公司 | The information displaying method and device of medical mobile terminal, storage medium, terminal |
| CN108109052A (en) * | 2017-12-29 | 2018-06-01 | 广州优视网络科技有限公司 | Article method for pushing, device and server |
| WO2019128317A1 (en) * | 2017-12-29 | 2019-07-04 | 广州优视网络科技有限公司 | Article pushing method, device, server, computing device and storage medium |
| CN109801104A (en) * | 2019-01-15 | 2019-05-24 | 上海连尚网络科技有限公司 | A kind of advertising information methods of exhibiting of unaware |
| CN110264238A (en) * | 2019-05-09 | 2019-09-20 | 浙江华坤道威数据科技有限公司 | A kind of visualization marketing management system based on big data |
| CN112399204A (en) * | 2020-11-03 | 2021-02-23 | 重庆农村商业银行股份有限公司 | Alternate type information pushing method, device, equipment and storage medium |
| CN112672204A (en) * | 2020-12-23 | 2021-04-16 | 海信视像科技股份有限公司 | Method and device for playing advertisement |
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