CN106445997B

CN106445997B - Information processing method and server

Info

Publication number: CN106445997B
Application number: CN201610578808.7A
Authority: CN
Inventors: 赵汗青; 肖惠中; 蒋梦婷; 何琪
Original assignee: Tencent Technology Beijing Co Ltd
Current assignee: Tencent Technology Beijing Co Ltd
Priority date: 2016-07-20
Filing date: 2016-07-20
Publication date: 2021-02-05
Anticipated expiration: 2036-07-20
Also published as: CN106445997A

Abstract

The embodiment of the invention discloses an information processing method and a server. The method comprises the following steps: obtaining a plurality of media information materials; after the plurality of media information materials are sequenced, first media information containing the plurality of media information materials is generated; wherein the plurality of media information materials in the first media information are arranged in a combined manner; controlling the first media information to be displayed at a first media information display position; the first media information display position displays a first part of the first media information and prompt information, and the prompt information is used for prompting a second part of the first media information which is not displayed to support displaying at the first media information display position through triggering operation.

Description

Information processing method and server

Technical Field

The invention relates to an information processing technology, in particular to an information processing method and a server.

Background

Due to the problem of the size of the screen of the mobile terminal, media information display of the mobile terminal can only display one media information material at one media information display position. Such as advertisement content, an advertisement slot of the mobile terminal screen can only display one advertisement material (e.g. picture, etc.). If a plurality of pictures need to be displayed, a plurality of advertisement positions need to be expanded, the display range of a large number of screens is occupied, the utilization rate of the screens is low, creativity and even content of media information cannot be expressed to the maximum degree, and the display requirements of multiple products cannot be met. How to show a plurality of media information materials at a media information showing position to express the originality and even content of the media information to the maximum or meet the requirement of multi-product showing and improve the utilization rate of a mobile terminal screen, and no effective solution for the problem exists at present.

Disclosure of Invention

The embodiment of the invention provides an information processing method and a server, which can realize that one media information display position displays a plurality of media information materials, realize the maximum expression of the originality of the media information and even the media information content, and meet the display requirements of a plurality of products.

In order to achieve the above purpose, the technical solution of the embodiment of the present invention is realized as follows:

the embodiment of the invention provides an information processing method, which comprises the following steps:

obtaining a plurality of media information materials;

after the plurality of media information materials are sequenced, first media information containing the plurality of media information materials is generated; wherein the plurality of media information materials in the first media information are arranged in a combined manner;

controlling the first media information to be displayed at a first media information display position;

the first media information display position displays a first part of the first media information and prompt information, and the prompt information is used for prompting a second part of the first media information which is not displayed to support displaying at the first media information display position through a trigger operation.

In the foregoing solution, said sorting the plurality of media information materials includes:

identifying the content of the plurality of media information material;

and when the plurality of media information materials are determined to have a first association relation based on the identification result, obtaining a first sequence of the plurality of media information materials based on the first association relation, and arranging the sequence of the plurality of media information materials according to the first sequence.

configuring the sequence of the plurality of multimedia information materials; and sequencing the plurality of multimedia information materials based on the configured sequence of the plurality of multimedia information materials.

In the foregoing solution, said sorting the plurality of media information materials according to a preset sorting manner includes:

identifying the content of the plurality of media information material;

when the fact that the plurality of media information materials do not have the first association relation is determined based on the identification result, calculating the pre-click rates of the plurality of media information materials according to a preset calculation mode;

and obtaining a second sequence of the plurality of media information materials based on the obtained pre-click rate, and arranging the sequence of the plurality of media information materials according to the second sequence.

In the foregoing solution, the calculating the pre-click rates of the plurality of media information materials according to a preset calculation manner includes: identifying content characteristic data of the plurality of media information materials, wherein the content characteristic data comprises image characteristic data and/or character characteristic data;

obtaining user attribute data; the user attribute data comprises user portrait data and/or user historical behavior data;

and obtaining the pre-click rates of the plurality of media information materials based on the content characteristic data and the user attribute data of the plurality of media information materials.

In the above solution, before the controlling the first media information to be displayed at the first media information display position, the method further includes: obtaining the pre-click rate of the first media information, and determining a first parameter of the first media information based on the pre-click rate of the first media information; the first parameter represents the expected attention degree of the first media information after being pushed;

correspondingly, the controlling the first media information to be displayed at the first media information display position includes: and when the first parameter of the first media information meets the preset requirement, controlling the first media information to be displayed at a first media information display position.

In the foregoing solution, the obtaining the pre-click rate of the first media information includes:

calculating the pre-click rates of the plurality of media information materials in the first media information according to a preset calculation mode, and calculating the depolarization factors of the plurality of media information materials respectively; the depolarization factor of each media information material represents an index parameter of the media information material in the first media information display bit deviation;

and determining the pre-click rate of the first media information according to the depolarization factors of the multimedia information materials and the pre-click rates of the multimedia information materials.

In the above scheme, the pre-click rate of the first media information satisfies the following expression:

wherein pctr (ad) represents a pre-click rate of the first media information; PCTR (CREATIVE)_n) Representing the pre-click rate of the nth media information material; BIAS_nRepresenting a depolarization factor of the nth media information material.

An embodiment of the present invention further provides a server, where the server includes: the device comprises a material acquisition unit, a sequencing generation unit and a control display unit; wherein the content of the first and second substances,

the material acquisition unit is used for acquiring a plurality of media information materials;

the sorting generation unit is used for sorting the plurality of media information materials and then generating first media information containing the plurality of media information materials; wherein the plurality of media information materials in the first media information are arranged in a combined manner;

the control display unit is used for controlling the first media information to be displayed at a first media information display position; the first media information display position displays a first part of the first media information and prompt information, and the prompt information is used for prompting a second part of the first media information which is not displayed to support displaying at the first media information display position through triggering operation.

In the above solution, the ranking generating unit is configured to identify the content of the plurality of media information materials; and when the plurality of media information materials are determined to have a first association relation based on the identification result, obtaining a first sequence of the plurality of media information materials based on the first association relation, and arranging the sequence of the plurality of media information materials according to the first sequence.

In the above scheme, the sorting generation unit is configured to configure a sequence of the plurality of multimedia information materials; and sequencing the plurality of multimedia information materials based on the configured sequence.

In the above solution, the ranking generating unit is configured to identify the content of the plurality of media information materials; when the fact that the plurality of media information materials do not have the first association relation is determined based on the identification result, calculating the pre-click rates of the plurality of media information materials according to a preset calculation mode; and obtaining a second sequence of the plurality of media information materials based on the obtained pre-click rate, and arranging the sequence of the plurality of media information materials according to the second sequence.

In the above scheme, the ranking generating unit is configured to identify content feature data of the plurality of media information materials, where the content feature data includes image feature data and/or text feature data; obtaining user attribute data; the user attribute data comprises user portrait data and/or user historical behavior data; and obtaining the pre-click rates of the plurality of media information materials based on the content characteristic data and the user attribute data of the plurality of media information materials.

In the above scheme, the control display unit is configured to obtain a pre-click rate of the first media information, and determine a first parameter of the first media information based on the pre-click rate of the first media information; the first parameter represents the expected attention degree of the first media information after being pushed; and when the first parameter of the first media information meets the preset requirement, controlling the first media information to be displayed at a first media information display position.

In the above scheme, the control display unit is configured to calculate pre-click rates of the multiple media information materials in the first media information according to a preset calculation manner, and calculate depolarization factors of the multiple media information materials respectively; the depolarization factor of each media information material represents an index parameter of the media information material in the first media information display bit deviation; and determining the pre-click rate of the first media information according to the depolarization factors of the multimedia information materials and the pre-click rates of the multimedia information materials.

The information processing method and the server provided by the embodiment of the invention comprise the following steps: obtaining a plurality of media information materials; after the media information materials are sequenced according to a preset sequencing mode, first media information containing the media information materials is generated; wherein the plurality of media information materials in the first media information are arranged in a combined manner; when the first media information meets the display requirement, controlling the first media information to be displayed at a first media information display position; the first media information display position displays a first part of the first media information and prompt information, and the prompt information is used for prompting a second part of the first media information which is not displayed to support displaying at the first media information display position through triggering operation. According to the technical scheme of the embodiment of the invention, the plurality of media information materials are generated into the first media information, and the first media information is controlled to be displayed at the first media information display position, so that the plurality of media information materials are displayed at one media information display position, the intention of the media information and even the media information content are maximally expressed, the display requirements of multiple products are met, the click rate of the media information can be improved, and meanwhile, the utilization rate of the display screen of the mobile terminal is improved.

Drawings

FIG. 1 is a diagram of hardware entities performing information interaction in an embodiment of the present invention;

FIG. 2 is a first flowchart illustrating an information processing method according to an embodiment of the present invention;

FIG. 3 is a schematic diagram of an application of the information processing method according to the embodiment of the present invention;

FIG. 4 is a second flowchart illustrating an information processing method according to an embodiment of the present invention;

fig. 5a to 5d are schematic application diagrams of an information processing method according to an embodiment of the invention;

FIG. 6 is a third flowchart illustrating an information processing method according to an embodiment of the present invention;

FIG. 7 is a schematic diagram of a server according to an embodiment of the present invention;

fig. 8 is a schematic structural diagram of a server as hardware according to an embodiment of the present invention.

Detailed Description

Fig. 1 is a schematic diagram of hardware entities performing information interaction in an embodiment of the present invention, where fig. 1 includes: the server 11 … … 1n and the terminal devices 21-24, the terminal devices 21-24 can perform information interaction with the server through a wired network or a wireless network; the terminal equipment comprises the types of mobile phones, desktop computers, PC machines, all-in-one machines and the like. In an example, the server 11 … … 1n may further interact with a first type of terminal (e.g., a terminal where an advertiser is located, or referred to as an object providing the advertisement material and the content promotion) through a network, and after submitting an advertisement to be delivered, the first type of terminal (e.g., the terminal where the advertiser is located, or referred to as the object providing the advertisement material and the content promotion) is stored in a server cluster, and an administrator may be configured to perform a series of processes such as auditing the advertisement delivered by the first type of terminal (e.g., the terminal where the advertiser is located, or referred to as the object providing the advertisement material and the content promotion). In which, compared to the first type of terminal (e.g. the terminal where the advertiser is located, or referred to as the object providing the advertisement material and content promotion), the terminal devices 21-24 may be referred to as the second type of terminal (e.g. the terminal where the ordinary user is located, or referred to as the object of advertisement display or exposure), may be users watching videos through video applications, or users playing games through game applications, or users using instant messaging applications (e.g. WeChat) or social applications, and so on. All applications installed in the terminal equipment or designated applications (such as game applications, video applications, instant messaging applications, social applications, navigation applications and the like) can add advertisement spots to show more media information to the user.

The above example of fig. 1 is only an example of a system architecture for implementing the embodiment of the present invention, and the embodiment of the present invention is not limited to the system architecture described in the above fig. 1, and various embodiments of the present invention are proposed based on the system architecture.

The present invention will be described in further detail with reference to the accompanying drawings and specific embodiments.

The embodiment of the invention provides an information processing method. FIG. 2 is a first flowchart illustrating an information processing method according to an embodiment of the present invention; as shown in fig. 2, the information processing method includes:

step 201: a plurality of media information assets is obtained.

Step 202: after the plurality of media information materials are sequenced, first media information containing the plurality of media information materials is generated; wherein the plurality of media information materials in the first media information are arranged in a combined manner.

Step 203: controlling the first media information to be displayed at a first media information display position; the first media information display position displays a first part of the first media information and prompt information, and the prompt information is used for prompting a second part of the first media information which is not displayed to support displaying at the first media information display position through triggering operation.

The information processing method described in this embodiment is applied to a server or a server cluster, where the server or the server cluster may specifically be a media information push server or a server cluster; in one example, the media information content may specifically be advertisement content, and the server or the server cluster may specifically be an advertisement push server or a server cluster.

In the embodiment, a server obtains a plurality of media information materials; the media information materials can be image materials specifically; for example, the server obtains a plurality of image materials; in other embodiments, the plurality of media information materials may also include textual materials. In practical application, for example, the media information content is taken as the advertisement content, and an advertiser can upload the advertisement material to be promoted to an issuing platform; the putting platform stores the obtained advertisement materials into an advertisement database; and when the server waits for advertisement putting, the server obtains advertisement materials from the advertisement database to perform subsequent operations such as election sorting and the like.

In this embodiment, when the first media information is displayed at the first media information display position, the first media information display position can only display a first part of the first media information, but not all contents of the first media information, and the first media information material is more easily browsed by the terminal user, so that the first media information material is more important for the first media information to be clicked by the user. Based on the above, the server sorts the obtained media information materials according to a preset sorting mode, determines which media information material is ranked at the first position, further determines the media information material ranked at the second position, determines the media information material ranked at the third position, and the like. Further, generating first media information from the sequenced media information materials; the generated first media information may specifically be in an image format, that is, the plurality of media information materials are generated into one image.

As an example, fig. 3 is a schematic diagram of an application of the information processing method according to the embodiment of the present invention; the sequenced media information materials can be arranged in the same direction to generate first media information of one image, the arrangement direction of the media information materials can be adaptive to the display direction of the display content of the terminal, for example, when the display content of the terminal is arranged from left to right in sequence, the arrangement direction of the media information materials can be arranged transversely, as shown in a diagram a in fig. 3, and a media information display position displays the first media information of one image; in an initial state, a first part of the displayed first media information comprises a first media information material arranged at the head, namely a first image contained in the first media information is displayed; the first media information display position also displays prompt information, and the prompt information is used for prompting a second part of the first media information which is not displayed to be displayed in the first media information display position through triggering operation; in the example shown in diagram a of fig. 3, the cue information is a portion of the second media information material adjacent to the first media information material, i.e., a portion of the second image; the second image in the first media information display position can make the end user realize that the media information displayed at the first media information display position is not completely displayed, and the display area of the first media information in the first media information display position can be switched through a trigger operation (in fig. 3, the trigger operation can be a sliding trigger operation) to completely display the first media information, specifically, as shown in a diagram a and a diagram B in fig. 3, in the first media information display position, through a leftward sliding trigger operation, a leftward sliding switch of image data representing the first media information is triggered, so that media information materials hidden in the first media information are completely displayed at the first media information display position. Correspondingly, if the first media information further comprises a third media information material, the third media information material can still be displayed in the first media information display position through triggering operation switching. In this embodiment, the first portion of the first media information displayed by the first media information display position is at least part of the plurality of media information materials, and at least part of the plurality of media information materials at least includes one media information material; that is, based on the limitation of the size of the display screen of the terminal device, if the first media information includes n (n is a positive integer greater than 1) media information materials, at most (n-1) media information materials can be displayed in the first media information display position.

In this embodiment, the prompt information displayed in the first media information display position may be specifically represented by a part of media information materials, and specifically, as shown in a diagram a in fig. 3, that is, after the first media information material completely displayed in the first media information display position, a part of second media information materials is adjacently displayed. Of course, the presentation form of the prompt information presented by the first media information presentation position is not limited to that shown in fig. 3, and may also be represented by a thumbnail of media information material that is not presented in the first media information, or may be represented by a prompt identifier.

In the first embodiment, based on the schematic diagram shown in fig. 3 a, it can be understood that, after the first media information material is completely displayed in the first media information display position, thumbnails (i.e., reduced images) of other media information materials that are not completely displayed may be generated, and the thumbnails of the other media information materials are displayed in a blank area after the first media information; correspondingly, after the second media information material adjacent to the first media information material is completely displayed through triggering operation, corresponding thumbnails can be generated for other incompletely displayed media information materials, the thumbnails are displayed at corresponding positions according to the relative position relation with the second media information material so as to represent that the incompletely displayed media information materials exist, and a user can completely display the incompletely displayed media information materials at the first media information display position through triggering operation.

Based on the schematic diagram shown in fig. 3 a, it can be understood that, in the first media information display position, after the media information material is completely displayed, a prompt identifier may be displayed, where the prompt identifier may specifically be an arrow identifier, and a direction indicated by an arrow of the arrow identifier may be a direction of the trigger operation. The arrow mark can prompt a user to perform triggering operation according to the direction indicated by the arrow mark, and other media information materials which are not displayed in the first media information can be displayed. Of course, the presentation form of the prompt sign may not be limited to any sign form.

In this embodiment, when the first media information meets the display requirement, the first media information is controlled to be displayed at a first media information display position. Taking the content of the first media information as an advertisement content as an example, whether the first media information meets the display requirement or not is specifically determined, that is, whether the expected revenue of the first media information reaches the maximum or not is determined. In practical application, the number N of media information display bits (N is a positive integer) may be obtained first; ranking the expected revenue of all media information; determining that the first media information meets the presentation requirement if the expected revenue of the first media information ranks top N in the expected revenue ranking of all media information.

According to the technical scheme of the embodiment of the invention, the plurality of media information materials are generated into the first media information, and the first media information is controlled to be displayed at the first media information display position, so that the plurality of media information materials are displayed at one media information display position, the intention of the media information and even the media information content are maximally expressed, the display requirements of multiple products are met, the click rate of the media information can be improved, and meanwhile, the utilization rate of the display screen of the mobile terminal is improved.

The embodiment of the invention also provides an information processing method. FIG. 4 is a second flowchart illustrating an information processing method according to an embodiment of the present invention; as shown in fig. 4, the information processing method includes:

step 401: a plurality of media information assets is obtained.

Step 402: the content of the plurality of media information material is identified.

Step 403: when it is determined that the plurality of media information materials have the first association relationship based on the identification result, a first order of the plurality of media information materials is obtained based on the first association relationship, the plurality of media information materials are arranged in the first order, and step 406 is further performed.

Step 404: and when the plurality of media information materials are determined not to have the first association relation based on the identification result, calculating the pre-click rates of the plurality of media information materials according to a preset calculation mode.

Step 405: a second ranking of the plurality of media information materials is obtained based on the obtained pre-click rate, the order of the plurality of media information materials is arranged in the second ranking, and step 406 is further performed.

Step 406: generating first media information containing the media information materials; wherein the plurality of media information materials in the first media information are arranged in a combined manner.

Step 407: obtaining the pre-click rate of the first media information, and determining a first parameter of the first media information based on the pre-click rate of the first media information; the first parameter characterizes an expected attention degree of the first media information after being pushed.

Step 408: when a first parameter of the first media information meets a preset requirement, controlling the first media information to be displayed at a first media information display position; the first media information display position displays a first part of the first media information and prompt information, and the prompt information is used for prompting a second part of the first media information which is not displayed to support displaying at the first media information display position through triggering operation.

In this embodiment, the plurality of media information materials obtained by the material obtaining unit 61 may have a first association relationship or may not have the first association relationship; the first incidence relation represents that the contents of the media information materials have a sequence relation. As shown in fig. 5a, the contents of the three media information materials are not related to each other, and three items are respectively displayed in the three media information materials. As shown in fig. 5b, although the contents of the three media information materials are the same, the three media information materials do not have a precedence relationship, and are only a plurality of details of the displayed article. The three media information materials shown in fig. 5c represent the usage steps of an article, and the usage steps must be executed in sequence. As shown in fig. 5d, the combination of the three displayed media information materials represents an article, that is, the three media information materials can be combined into the article only according to a predetermined arrangement sequence, and therefore, the three media information materials need to be sequentially arranged according to a sequence. Based on the above description, the plurality of media information materials shown in fig. 5a and 5b do not have the first association relationship. Whereas the plurality of media information materials shown in fig. 5c and 5d have a first relationship.

Based on the above, before sequencing the obtained multiple media information materials, firstly identifying the content of the multiple media information materials, and identifying the image information and/or the character information of each media information material; judging the relevance of the media information materials based on the identified image information and/or character information; if the plurality of media information materials have the sequence, determining that the plurality of media information materials have a first association relation; correspondingly, the sequence of the plurality of media information materials is a first sequence of the plurality of media information materials, and the plurality of media information materials are arranged according to the first sequence. In another embodiment, the first association relationship among the plurality of media information materials may be specifically determined by configuring a sequence of the plurality of multimedia information materials, and the multimedia information materials may be sorted based on the configured sequence of the plurality of multimedia information materials. Specifically, for example, in the application scenarios shown in fig. 5c and 5d, the sequence of each picture is configured in advance, and the three pictures are sorted based on the configured sequence.

On the other hand, if the contents of the plurality of media information materials are not related and have no sequence, determining that the plurality of media information materials do not have a first association relationship; sorting according to the pre-click rates of the plurality of media information materials, wherein the higher the pre-click rate is, the higher the ranking is; the media information material with the highest pre-click rate is ranked at the head in the first media information; correspondingly, the media information material with the second pre-click rate is ranked at the second position in the first media information, and so on.

As an implementation manner, in this embodiment, the calculating the pre-click rates of the multiple media information materials according to a preset calculation manner includes: identifying content characteristic data of the plurality of media information materials, wherein the content characteristic data comprises image characteristic data and/or character characteristic data; obtaining user attribute data; the user attribute data comprises user portrait data and/or user historical behavior data; and obtaining the pre-click rates of the plurality of media information materials based on the content characteristic data and the user attribute data of the plurality of media information materials.

Specifically, the server can learn through offline data to obtain a calculation model of the pre-click rate. Specifically, learning can be performed through the obtained user portrait data (specifically, the user gender, the user age, the area where the user is located, the interests and hobbies of the user, the occupation of the user, and the like) and the user historical behavior data (specifically, which advertisement is clicked, the type of the clicked advertisement or the attribute information of the advertisement material content, and the like), and a calculation model of the pre-click rate of certain type of media information or certain type of media information with content attributes can be established through a logistic regression algorithm; and calculating to obtain the pre-click rate of each media information material based on the content characteristic data of the media information materials and the established calculation model of the pre-click rate. The pre-click rate is the prediction of the click rate of the server on the media information material, and the higher the pre-click rate is, the higher the probability that the corresponding media information material is likely to be clicked by the user is; correspondingly, the lower the pre-click rate, the lower the probability that the corresponding media information material is likely to be clicked by the user. Based on the above, the server sorts the media information materials according to the pre-click rates of the media information materials, wherein the higher the pre-click rate, the earlier the ranking of the media information materials is, and the lower the pre-click rate, the later the ranking of the media information materials is. This is because when the first media information is displayed at the first media information display position, the first media information display position can only display the first part of the first media information, but not the entire content of the first media information, and then the media information material ranked first is easier to be browsed by the end user. Therefore, the media information material with the highest pre-click rate can be directly browsed by the user in the initial state, the probability of clicking the media information material is greatly increased, and the higher the click rate of the media information material is, the higher the revenue of the advertiser is to a certain extent.

Further, generating first media information from the sequenced media information materials; the generated first media information may specifically be in an image format, that is, the plurality of media information materials are generated into one image. In one embodiment, the sorted media information materials can be arranged in the same direction to generate the first media information of one image.

In this embodiment, when determining whether the first multimedia information can be pushed to the terminal, the server first needs to obtain a pre-click rate of the first media information in consideration of maximizing profit, and determines a first parameter of the first media information based on the pre-click rate of the first media information; the first parameter characterizes an expected attention degree of the first media information after being pushed. Wherein the first parameter can be specifically represented by eCPM; eCPM represents revenue from a thousand impressions. Since the first parameter is pre-click rate × bid; on the premise of fixed bidding, the size of the first parameter of the first multimedia information is related to the pre-click rate of the first multimedia information. Based on this, the pre-click rate of the first media information needs to be determined first.

As an embodiment, the obtaining the pre-click rate of the first media information includes: calculating the pre-click rates of the plurality of media information materials in the first media information according to a preset calculation mode, and calculating the depolarization factors of the plurality of media information materials respectively; the depolarization factor of each media information material represents an index parameter of the media information material in the first media information display bit deviation; and determining the pre-click rate of the first media information according to the depolarization factors of the multimedia information materials and the pre-click rates of the multimedia information materials.

Wherein the pre-click rate of the first media information satisfies the following expression:

Specifically, the calculating method of the pre-click rates of the plurality of media information materials in the first media information specifically includes: identifying content characteristic data of the plurality of media information materials, wherein the content characteristic data comprises image characteristic data and/or character characteristic data; obtaining user attribute data; the user attribute data comprises user portrait data and/or user historical behavior data; and obtaining the pre-click rates of the plurality of media information materials based on the content characteristic data and the user attribute data of the plurality of media information materials. Specifically, the server can learn through the offline data to obtain a calculation model of the pre-click rate. Specifically, learning can be performed through the obtained user portrait data (specifically, the user gender, the user age, the area where the user is located, the interests and hobbies of the user, the occupation of the user, and the like) and the user historical behavior data (specifically, which advertisement is clicked, the type of the clicked advertisement or the attribute information of the advertisement material content, and the like), and a calculation model of the pre-click rate of certain type of media information or certain type of media information with content attributes can be established through a logistic regression algorithm; and calculating to obtain the pre-click rate of each media information material based on the content characteristic data of the media information materials and the established calculation model of the pre-click rate.

Further, calculating a corresponding depolarization factor of each media information material; the depolarization factor of each media information material represents an index parameter of the media information material at the first media information display bit deviation. In this embodiment, since the first media information display position displays the content of the first portion of the first media information, the pre-click rate of the first media information needs to be combined with the pre-click rate of the first portion of the first media information displayed at the first media information display position and the pre-click rate of the second portion of the first media information displayed at the first media information display position only through a triggering operation (e.g., a sliding operation). Referring to the example shown in fig. 3, the first media information material of the first media information is completely displayed in the initial state, i.e., at the first media information display position, and the second media information material is only partially displayed; if the third media information material exists, the third media information material is not displayed; the user needs to slide to completely display the second media information material, even the third media information, at the first media information display position, which has the advantage of too high click rate, so that the data of each media information material needs to be weighted and averaged to obtain the pre-click rate of the first media information through depolarization.

Wherein the pre-click rates of the plurality of media information material are associated with respective depolarization factors; the association may be positive or negative for the ranking positions of the different media information material in the first media information. For the media information material ranked at the top, because the pre-click rate is the largest, the triggering operation corresponding to the depolarization factor causes the media information material to deviate in the first media information display position, which causes the media information material to be partially displayed or not displayed in the first media information display position, thus reducing the click rate of the media information material. For other ranked media information materials (the other media information materials are media information materials which are not completely displayed or not displayed in the first media information display position), because the corresponding pre-click rate is not the maximum, the trigger operation corresponding to the corresponding depolarization factor can cause the other media information materials to deviate in the first media information display position, so that the other media information materials are partially displayed or completely displayed in the first media information display position, and thus the click rate of the other media information materials is improved. In particular, the server may determine its corresponding depolarization factor by content characteristic data (the content characteristic data may specifically include image characteristic data and/or text characteristic data) and user attribute data (the user attribute data may specifically include user portrait data and/or user historical behavior data) of the plurality of media information materials, and a specific position (for example, a picture of a first position or a picture of a second and third positions) where each media information material appears in the first media information.

In this embodiment, the server obtains a pre-click rate and a depolarization factor of each media information material in the first media information; multiplying the pre-click rate of each media information material by a depolarization factor; and adding the results of multiplying the pre-click rate of each media information material by the depolarization factor to obtain the pre-click rate of the first media information.

In this embodiment, after obtaining the pre-click rate of the first media information, the server determines a first parameter of the first media information based on the pre-click rate, where the first parameter represents an expected attention degree of the first media information after being pushed. When the first parameter of the first media information meets the preset requirement, the first media information can be determined to meet the display requirement, and then the first media information is controlled to be displayed at the first media information display position. Taking the content of the first media information as an advertisement content as an example, whether the first media information meets the display requirement or not is specifically determined, that is, whether a first parameter (for example, an expected revenue) of the first media information reaches a maximum or not is determined. In practical application, the number N of media information display bits (N is a positive integer) may be obtained first; sorting first parameters of all media information; if the first parameter of the first media information ranks first N bits in the first parameter ordering of all the media information, it may be determined that the first parameter of the first media information satisfies a predetermined requirement.

According to the technical scheme of the embodiment of the invention, on one hand, the first media information is generated by the plurality of media information materials, and the first media information is controlled to be displayed at the first media information display position, so that the plurality of media information materials are displayed at one media information display position, the intention of the media information and even the media information content are maximally expressed, the display requirements of multiple products are met, and meanwhile, the utilization rate of the display screen of the mobile terminal is also improved; on the other hand, the sequencing mode of the plurality of media information materials to be displayed is optimized, and the media information material with the highest pre-click rate is ranked at the head, so that when a user browses the first media information, the completely displayed media information material can attract the attention of the user better, the user is driven to click the media information material, or other media information materials which are not completely displayed are browsed through triggering operation (such as sliding operation), the click rate capable of improving the media information is increased to a certain extent, and the income of an advertiser is increased.

The embodiment of the invention also provides an information processing method, and the embodiment is explained in detail by specific processing scenes of advertisement contents. FIG. 6 is a third flowchart illustrating an information processing method according to an embodiment of the present invention; as shown in fig. 6, the information processing method includes:

step 51: an advertiser uploads a plurality of advertisement materials to a delivery platform through terminal equipment; the uploaded multiple advertisement materials at least comprise multiple image materials and can also comprise text materials; the image material may be a static image content or a dynamic image content.

Step 52: the putting platform stores the obtained multiple advertisement materials into an advertisement database; and the plurality of advertisement materials are synthesized into an advertisement content, and the synthesized advertisement content is stored according to a formulated data structure of the advertisement database.

Step 53: when the server is to push the advertisement, the server obtains the advertisement materials from the advertisement database, specifically obtains the synthesized advertisement content from the advertisement database, and the advertisement content includes the plurality of advertisement materials (i.e., at least three advertisement materials). In this step, the plurality of advertisement materials may be sorted according to an uploading order of an advertiser, or sorted according to a preset order, that is, the arrangement order of the plurality of advertisement materials is not excessively limited.

Step 54: and the server performs bidding sorting on the advertisement contents according to a preset bidding sorting rule. Specifically, the server calculates the pre-click rate of each advertisement material in the advertisement content according to a preset calculation mode, calculates the depolarization factor of each advertisement material, and calculates the pre-click rate of the advertisement content according to the calculation mode of the expression (1) in the foregoing embodiment. The product of the pre-click rate and the advertising bid yields the expected revenue for the advertising content. N advertisement positions which can be pushed are assumed, wherein N is a positive integer; and sequencing all the advertisement contents from big to small according to expectation to obtain N advertisement contents before sequencing, wherein the N advertisement contents before sequencing are the advertisement contents capable of being pushed.

Step 55: the server sorts a plurality of advertisement materials included in the pushable advertisement content, and the process of step 55a to step 55c is performed before the sorting. Wherein the content of the first and second substances,

step 55 a: the server obtains user portrait data and user behavior data from the TD database; offline data are stored in the TD database, and the offline data comprise user portrait data and user behavior data.

Step 55 b: the server performs click reflow effect tracking based on the obtained user profile data and user behavior data,

step 55 c: and the server predicts the parameters of the training model.

Specifically, the process from step 55a to step 55c is that the server learns through offline data to obtain a training model of the pre-click rate. Specifically, learning can be performed through the obtained user portrait data (specifically, the user gender, the user age, the area where the user is located, the interests and hobbies of the user, the occupation of the user, and the like) and the user historical behavior data (specifically, which advertisement is clicked, the type of the clicked advertisement or the attribute information of the advertisement material content, and the like), and a calculation model of the pre-click rate of certain type of media information or certain type of media information with content attributes can be established through a logistic regression algorithm; and calculating to obtain the pre-click rate of each advertisement material based on the content characteristic data of the plurality of advertisement materials and the established training model of the pre-click rate.

Specifically, in step 55, the server ranks the plurality of advertisement materials in the advertisement content to be pushed based on the training model established in step 55c, and specifically ranks the plurality of advertisement materials according to the calculated pre-click rate from high to low, the advertisement material with the highest pre-click rate is ranked at the head, correspondingly, the advertisement material with the lowest pre-click rate is ranked at the last, and the ranked plurality of advertisement materials generate the advertisement content to be pushed.

Step 56: and the server pushes the generated advertisement content to be pushed to the terminal equipment so as to be browsed by the user.

Based on the description of the above embodiment, an embodiment of the present invention further provides an information processing method, which is applied to a terminal, and the method includes:

step 501: the terminal obtains first media information pushed by the server, and the first media information is displayed at a first media information display position; the first media information display position displays a first part of the first media information and prompt information, and the prompt information is used for prompting a second part of the first media information which is not displayed to support displaying at the first media information display position through triggering operation.

Step 502: and after detecting a trigger operation based on the prompt information, the terminal switches the first media information content displayed by the first media information display position based on the trigger operation so that the first media information display position displays the second part of the first media information.

An example of this embodiment may be shown in fig. 3, where a plurality of media information materials in the first media information may be arranged in the same direction, and in an initial state, a first portion of the displayed first media information includes a first-ranked media information material, that is, a first image included in the first media information is displayed; the first media information display position also displays prompt information, and the prompt information is used for prompting a second part of the first media information which is not displayed to be displayed in the first media information display position through triggering operation; in the example shown in diagram a of fig. 3, the cue information is a portion of the second media information material adjacent to the first media information material, i.e., a portion of the second image; the second image in the first media information display position can make the end user realize that the media information displayed at the first media information display position is not completely displayed, and the display area of the first media information in the first media information display position can be switched through a trigger operation (in fig. 3, the trigger operation can be a sliding trigger operation) to completely display the first media information, specifically, as shown in a diagram a and a diagram B in fig. 3, in the first media information display position, through a leftward sliding trigger operation, a leftward sliding switch of image data representing the first media information is triggered, so that the second media information material hidden in the first media information is completely displayed at the first media information display position. Correspondingly, if the first media information further comprises a third media information material, the third media information material can still be displayed in the first media information display position through triggering operation switching. In this embodiment, the first portion of the first media information displayed by the first media information display position is at least part of the plurality of media information materials, and at least part of the plurality of media information materials at least includes one media information material; that is, based on the limitation of the size of the display screen of the terminal device, if the first media information includes n (n is a positive integer greater than 1) media information materials, at most (n-1) media information materials can be displayed in the first media information display position.

The embodiment of the invention also provides a server. FIG. 7 is a schematic diagram of a server according to an embodiment of the present invention; as shown in fig. 7, the server includes: a material acquisition unit 61, a sorting generation unit 62 and a control display unit 63; wherein the content of the first and second substances,

the material obtaining unit 61 is configured to obtain a plurality of media information materials;

the sorting generation unit 62 is configured to sort the plurality of media information materials, and generate first media information including the plurality of media information materials; wherein the plurality of media information materials in the first media information are arranged in a combined manner;

the control display unit 63 is configured to control the first media information to be displayed at a first media information display position; the first media information display position displays a first part of the first media information and prompt information, and the prompt information is used for prompting a second part of the first media information which is not displayed to support displaying at the first media information display position through triggering operation.

In this embodiment, the material obtaining unit 61 obtains a plurality of media information materials; the media information materials can be image materials specifically; for example, the material acquisition unit 61 acquires a plurality of image materials; in other embodiments, the plurality of media information materials may also include textual materials. In practical application, for example, the media information content is taken as the advertisement content, and an advertiser can upload the advertisement material to be promoted to an issuing platform; the putting platform stores the obtained advertisement materials into an advertisement database; when the server waits for advertisement putting, the material obtaining unit 61 obtains advertisement materials from the advertisement database to perform subsequent operations such as election sorting.

In this embodiment, when the first media information is displayed at the first media information display position, the first media information display position can only display a first part of the first media information, but not all contents of the first media information, and the first media information material is more easily browsed by the terminal user, so that the first media information material is more important for the first media information to be clicked by the user. Based on this, the sorting generation unit 62 sorts the obtained plurality of media information materials in a preset sorting manner, determines which media information material is ranked first, and further determines the media information material ranked second, determines the media information material ranked third, and so on. Further, the sorting generation unit 62 generates the first media information from the sorted media information materials; the generated first media information may specifically be in an image format, that is, the plurality of media information materials are generated into one image.

As an example, the sorted media information materials may be arranged in the same direction to generate first media information of one image, the arrangement direction of the media information materials may be adaptive to the display direction of the display content of the terminal, for example, when the display content of the terminal is arranged sequentially from left to right, the arrangement direction of the media information materials may be arranged in a horizontal direction, as shown in a diagram a in fig. 3, the media information display position displays the first media information of one image; in an initial state, a first part of the displayed first media information comprises a first media information material arranged at the head, namely a first image contained in the first media information is displayed; the first media information display position also displays prompt information, and the prompt information is used for prompting a second part of the first media information which is not displayed to be displayed in the first media information display position through triggering operation; in the example shown in diagram a of fig. 3, the cue information is a portion of the second media information material adjacent to the first media information material, i.e., a portion of the second image; the second image in the first media information display position can make the end user realize that the media information displayed at the first media information display position is not completely displayed, and the display area of the first media information in the first media information display position can be switched through a trigger operation (in fig. 3, the trigger operation can be a sliding trigger operation) to completely display the first media information, specifically, as shown in a diagram a and a diagram B in fig. 3, in the first media information display position, through a leftward sliding trigger operation, a leftward sliding switch of image data representing the first media information is triggered, so that the second media information material hidden in the first media information is completely displayed at the first media information display position. Correspondingly, if the first media information further comprises a third media information material, the third media information material can still be displayed in the first media information display position through triggering operation switching. In this embodiment, the first portion of the first media information displayed by the first media information display position is at least part of the plurality of media information materials, and at least part of the plurality of media information materials at least includes one media information material; that is, based on the limitation of the size of the display screen of the terminal device, if the first media information includes n (n is a positive integer greater than 1) media information materials, at most (n-1) media information materials can be displayed in the first media information display position.

In this embodiment, the prompt information displayed in the first media information display position may be specifically represented by a part of media information materials, and specifically may be as shown in a diagram a in fig. 3, that is, after the first media information material completely displayed in the first media information display position, a part of second media information materials is adjacently displayed. Of course, the presentation form of the prompt information presented by the first media information presentation position is not limited to that shown in fig. 3, and may also be represented by a thumbnail of media information material that is not presented in the first media information, or may be represented by a prompt identifier.

In the first embodiment, based on the schematic diagram shown in fig. 3 a, it can be understood that, after the media information material is completely displayed in the first media information display position, thumbnails (i.e., reduced images) of other media information materials that are not completely displayed may be generated, and the thumbnails of the other media information materials are displayed in a blank area after the first media information; correspondingly, after the second media information material adjacent to the first media information material is completely displayed through triggering operation, corresponding thumbnails can be generated for other incompletely displayed media information materials, the thumbnails are displayed at corresponding positions according to the relative position relation with the second media information material so as to represent that the incompletely displayed media information materials exist, and a user can completely display the incompletely displayed media information materials at the first media information display position through triggering operation.

In this embodiment, when the first media information meets the display requirement, the control display unit 63 controls the first media information to be displayed at the first media information display position. Taking the content of the first media information as an advertisement content as an example, whether the first media information meets the display requirement or not is specifically determined, that is, whether the expected revenue of the first media information reaches the maximum or not is determined. In practical application, the number N of media information display bits (N is a positive integer) may be obtained first; ranking the expected revenue of all media information; determining that the first media information meets the presentation requirement if the expected revenue of the first media information ranks top N in the expected revenue ranking of all media information.

An embodiment of the present invention further provides a server, where the server may specifically be as shown in fig. 7, and the server includes: a material acquisition unit 61, a sorting generation unit 62 and a control display unit 63; wherein the content of the first and second substances,

the ranking generation unit 62 for identifying the content of the plurality of media information material; when a first incidence relation is determined to exist among the media information materials based on the identification result, obtaining a first sequence of the media information materials based on the first incidence relation, and arranging the sequence of the media information materials according to the first sequence; when determining that the plurality of media information materials do not have a first incidence relation, calculating the pre-click rates of the plurality of media information materials according to a preset calculation mode; obtaining a second sequence of the plurality of media information materials based on the obtained pre-click rate, and arranging the sequence of the plurality of media information materials according to the second sequence; the system is also used for generating first media information containing the media information materials after the media information materials are sequenced; wherein the plurality of media information materials in the first media information are arranged in a combined manner;

the control display unit 63 is configured to obtain a pre-click rate of the first media information, and determine a first parameter of the first media information based on the pre-click rate of the first media information; the first parameter represents the expected attention degree of the first media information after being pushed; when a first parameter of the first media information meets a preset requirement, controlling the first media information to be displayed at a first media information display position; the first media information display position displays a first part of the first media information and prompt information, and the prompt information is used for prompting a second part of the first media information which is not displayed to support displaying at the first media information display position through triggering operation.

In this embodiment, the material obtaining unit 61 obtains a plurality of media information materials; the media information materials can be image materials specifically; for example, the material acquisition unit 61 acquires a plurality of image materials; in other embodiments, the plurality of media information materials may also include textual materials. In practical application, for example, the media information content is taken as the advertisement content, and an advertiser can upload the advertisement material to be promoted to an issuing platform; the putting platform stores the obtained advertisement materials into an advertisement database; and when the server waits for advertisement putting, the server obtains advertisement materials from the advertisement database to perform subsequent operations such as election sorting and the like.

Based on this, the sorting generation unit 62 firstly identifies the content of the plurality of media information materials and identifies the content before sorting the plurality of obtained media information materials, and identifies the image information and/or the character information of each media information material; judging the relevance of the media information materials based on the identified image information and/or character information; if the plurality of media information materials have the sequence, determining that the plurality of media information materials have a first association relation; correspondingly, the sequence of the plurality of media information materials is a first sequence of the plurality of media information materials, and the plurality of media information materials are arranged according to the first sequence. In another embodiment, the first association relationship among the plurality of media information materials may be specifically determined by configuring a sequence of the plurality of multimedia information materials, and the sorting generation unit 62 may sort the multimedia information materials based on the configured sequence of the plurality of multimedia information materials. Specifically, for example, in the application scenarios shown in fig. 5c and 5d, the sequence of each picture is configured in advance, and the three pictures are sorted based on the configured sequence.

As an embodiment, the ranking generating unit 62 is configured to identify content feature data of the plurality of media information materials, where the content feature data includes image feature data and/or text feature data; obtaining user attribute data; the user attribute data comprises user portrait data and/or user historical behavior data; and obtaining the pre-click rates of the plurality of media information materials based on the content characteristic data and the user attribute data of the plurality of media information materials.

Specifically, the ranking generating unit 62 may learn through offline data to obtain a calculation model of the pre-click rate. Specifically, the ranking generating unit 62 may learn through the obtained user portrait data (specifically, may include user gender, user age, user location area, user interest and hobbies, user occupation, and the like) and user historical behavior data (specifically, may include which advertisement is clicked, type of clicked advertisement, or attribute information of advertisement material content, and the like), and may establish a calculation model of a pre-click rate of certain type of media information or certain type of media information with content attributes through a logistic regression algorithm; and calculating to obtain the pre-click rate of each media information material based on the content characteristic data of the media information materials and the established calculation model of the pre-click rate. The pre-click rate is a prediction of the click rate of the media information material by the sorting generation unit 62, and the higher the pre-click rate is, the higher the probability that the corresponding media information material is likely to be clicked by the user is; correspondingly, the lower the pre-click rate, the lower the probability that the corresponding media information material is likely to be clicked by the user. Based on this, the ranking generating unit 62 ranks the plurality of media information materials according to the pre-click rates, and ranks the media information materials with higher pre-click rates earlier and ranks the media information materials with lower pre-click rates later. This is because when the first media information is displayed at the first media information display position, the first media information display position can only display the first part of the first media information, but not the entire content of the first media information, and then the media information material ranked first is easier to be browsed by the end user. Therefore, the media information material with the highest pre-click rate can be directly browsed by the user in the initial state, the probability of clicking the media information material is greatly increased, and the higher the click rate of the media information material is, the higher the revenue of the advertiser is to a certain extent.

Further, the sorting generation unit 62 generates the first media information from the sorted media information materials; the generated first media information may specifically be in an image format, that is, the plurality of media information materials are generated into one image. In one embodiment, the sorted media information materials can be arranged in the same direction to generate the first media information of one image.

In this embodiment, when determining whether the first multimedia information can be pushed to the terminal, the control display unit 63 first needs to obtain a pre-click rate of the first media information in consideration of maximizing profit, and determines a first parameter of the first media information based on the pre-click rate of the first media information; the first parameter characterizes an expected attention degree of the first media information after being pushed. Wherein the first parameter can be specifically represented by eCPM; eCPM represents revenue from a thousand impressions. Since the first parameter is pre-click rate × bid; on the premise of fixed bidding, the size of the first parameter of the first multimedia information is related to the pre-click rate of the first multimedia information. Based on this, the pre-click rate of the first media information needs to be determined first.

As an embodiment, the control display unit 63 is configured to calculate pre-click rates of the multiple media information materials in the first media information according to a preset calculation manner, and calculate depolarization factors of the multiple media information materials respectively; the depolarization factor of each media information material represents an index parameter of the media information material in the first media information display bit deviation; and determining the pre-click rate of the first media information according to the depolarization factors of the multimedia information materials and the pre-click rates of the multimedia information materials. Wherein the pre-click rate of the first media information satisfies the following expression:

Specifically, the control display unit 63 is specifically configured to: identifying content characteristic data of the plurality of media information materials, wherein the content characteristic data comprises image characteristic data and/or character characteristic data; obtaining user attribute data; the user attribute data comprises user portrait data and/or user historical behavior data; and obtaining the pre-click rates of the plurality of media information materials based on the content characteristic data and the user attribute data of the plurality of media information materials. Specifically, the control display unit 63 may learn through offline data to obtain a calculation model of the pre-click rate. Specifically, learning can be performed through the obtained user portrait data (specifically, the user gender, the user age, the area where the user is located, the interests and hobbies of the user, the occupation of the user, and the like) and the user historical behavior data (specifically, which advertisement is clicked, the type of the clicked advertisement or the attribute information of the advertisement material content, and the like), and a calculation model of the pre-click rate of certain type of media information or certain type of media information with content attributes can be established through a logistic regression algorithm; and calculating to obtain the pre-click rate of each media information material based on the content characteristic data of the media information materials and the established calculation model of the pre-click rate.

Further, the control display unit 63 calculates a depolarization factor corresponding to each media information material; the depolarization factor of each media information material represents an index parameter of the media information material at the first media information display bit deviation. In this embodiment, since the first media information display position displays the content of the first portion of the first media information, the pre-click rate of the first media information needs to be combined with the pre-click rate of the first portion of the first media information displayed at the first media information display position and the pre-click rate of the second portion of the first media information displayed at the first media information display position only through a triggering operation (e.g., a sliding operation). Referring to the example shown in fig. 3, the first media information material of the first media information is completely displayed in the initial state, i.e., at the first media information display position, and the second media information material is only partially displayed; if the third media information material exists, the third media information material is not displayed; the user needs to slide to completely display the second media information material, even the third media information, at the first media information display position, which has the advantage of too high click rate, so that the data of each media information material needs to be weighted and averaged to obtain the pre-click rate of the first media information through depolarization.

In the embodiment of the present invention, the material obtaining Unit 61, the sorting generating Unit 62, and the control display Unit 63 in the server may be implemented by a Central Processing Unit (CPU), a Digital Signal Processor (DSP), a Micro Control Unit (MCU) or a Programmable Gate Array (FPGA) in the server in practical application.

Fig. 8 shows an example of a server as a hardware entity in the present embodiment. The server comprises a processor 71, a storage medium 72 and at least one external communication interface 73; the processor 71, the storage medium 72, and the external communication interface 73 are all connected by a bus 74.

Here, it should be noted that: the above description related to the server item is similar to the above description of the method, and the description of the beneficial effects of the method is omitted for brevity. For technical details not disclosed in the server embodiment of the present invention, refer to the description of the method embodiment of the present invention.

In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described device embodiments are merely illustrative, for example, the division of the unit is only a logical functional division, and there may be other division ways in actual implementation, such as: multiple units or components may be combined, or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the coupling, direct coupling or communication connection between the components shown or discussed may be through some interfaces, and the indirect coupling or communication connection between the devices or units may be electrical, mechanical or other forms.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed on a plurality of network units; some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, all the functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may be separately regarded as one unit, or two or more units may be integrated into one unit; the integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.

Those of ordinary skill in the art will understand that: all or part of the steps for implementing the method embodiments may be implemented by hardware related to program instructions, and the program may be stored in a computer readable storage medium, and when executed, the program performs the steps including the method embodiments; and the aforementioned storage medium includes: a mobile storage device, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.

Alternatively, the integrated unit of the present invention may be stored in a computer-readable storage medium if it is implemented in the form of a software functional module and sold or used as a separate product. Based on such understanding, the technical solutions of the embodiments of the present invention may be essentially implemented or a part contributing to the prior art may be embodied in the form of a software product stored in a storage medium, and including several instructions for enabling a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the methods described in the embodiments of the present invention. And the aforementioned storage medium includes: a removable storage device, a ROM, a RAM, a magnetic or optical disk, or various other media that can store program code.

The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.

Claims

1. An information processing method, characterized in that the method comprises:

obtaining a plurality of media information materials;

displaying at most the first (n-1) media information materials in the first media information at the first media information display position;

displaying prompt information at the first media information display position to prompt that media information materials of the first media information which is not displayed support displaying at the first media information display position through triggering operation;

wherein the cue information comprises a portion of media information material adjacent to a last media information material presented at the first media information presentation location;

wherein n is the number of media information materials included in the first media information, and n is an integer greater than 1.

2. The method of claim 1, wherein said sorting said plurality of media information materials comprises:

identifying the content of the plurality of media information material;

3. The method of claim 1, wherein said sorting said plurality of media information materials comprises:

4. The method of claim 1, wherein said sorting said plurality of media information material in a predetermined order comprises:

identifying the content of the plurality of media information material;

5. The method of claim 4, wherein said calculating the pre-click rate of said plurality of media information material in a pre-determined computational manner comprises:

identifying content characteristic data of the plurality of media information materials, wherein the content characteristic data comprises image characteristic data and/or character characteristic data;

6. The method of claim 1, wherein before the first media information presentation position presents at most the first (n-1) media information materials in the first media information, the method further comprises:

obtaining the pre-click rate of the first media information, and determining a first parameter of the first media information based on the pre-click rate of the first media information; the first parameter represents the expected attention degree of the first media information after being pushed;

said displaying at most the first (n-1) media information materials in said first media information at said first media information display position, comprising: when the first parameter of the first media information meets the preset requirement, at most the first (n-1) media information materials in the first media information are displayed at the first media information display position.

7. The method of claim 6, wherein obtaining the pre-click rate of the first media information comprises:

8. The method of claim 7, wherein the pre-click rate of the first media information satisfies the following expression:

9. A server, characterized in that the server comprises: the device comprises a material acquisition unit, a sequencing generation unit and a control display unit; wherein the content of the first and second substances,

the control display unit is used for displaying at most the first (n-1) media information materials in the first media information at the first media information display position; displaying prompt information at the first media information display position to prompt that media information materials of the first media information which is not displayed support displaying at the first media information display position through triggering operation;

10. The server according to claim 9, wherein the ranking generation unit is adapted to identify the content of the plurality of media information material; and when the plurality of media information materials are determined to have a first association relation based on the identification result, obtaining a first sequence of the plurality of media information materials based on the first association relation, and arranging the sequence of the plurality of media information materials according to the first sequence.

11. The server according to claim 9, wherein the ranking generating unit is configured to configure a precedence order of the plurality of multimedia information materials; and sequencing the plurality of multimedia information materials based on the configured sequence.

12. The server according to claim 9, wherein the ranking generation unit is adapted to identify the content of the plurality of media information material; when the fact that the plurality of media information materials do not have the first association relation is determined based on the identification result, calculating the pre-click rates of the plurality of media information materials according to a preset calculation mode; and obtaining a second sequence of the plurality of media information materials based on the obtained pre-click rate, and arranging the sequence of the plurality of media information materials according to the second sequence.

13. The server according to claim 12, wherein the ranking generation unit is configured to identify content characteristic data of the plurality of media information material, the content characteristic data including image characteristic data and/or text characteristic data; obtaining user attribute data; the user attribute data comprises user portrait data and/or user historical behavior data; and obtaining the pre-click rates of the plurality of media information materials based on the content characteristic data and the user attribute data of the plurality of media information materials.

14. The server according to claim 9, wherein the control presentation unit is configured to obtain a pre-click rate of the first media information, and determine a first parameter of the first media information based on the pre-click rate of the first media information; the first parameter represents the expected attention degree of the first media information after being pushed; when the first parameter of the first media information meets the preset requirement, at most the first (n-1) media information materials in the first media information are displayed at the first media information display position.

15. The server according to claim 14, wherein the control presentation unit is configured to calculate pre-click rates of the plurality of media information materials in the first media information according to a preset calculation manner, and calculate depolarization factors of the plurality of media information materials respectively; the depolarization factor of each media information material represents an index parameter of the media information material in the first media information display bit deviation; and determining the pre-click rate of the first media information according to the depolarization factors of the multimedia information materials and the pre-click rates of the multimedia information materials.

16. The server according to claim 15, wherein the pre-click rate of the first media information satisfies the following expression:

17. A computer-readable storage medium storing executable instructions for implementing the information processing method according to any one of claims 1 to 8 when executed by a processor.

18. An electronic device, comprising:

a memory for storing executable instructions;

a processor for implementing the information processing method of any one of claims 1 to 8 when executing the executable instructions stored in the memory.