CN105491454A - Frequency control method and device in precise recommendation - Google Patents

Frequency control method and device in precise recommendation Download PDF

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Publication number
CN105491454A
CN105491454A CN201510829136.8A CN201510829136A CN105491454A CN 105491454 A CN105491454 A CN 105491454A CN 201510829136 A CN201510829136 A CN 201510829136A CN 105491454 A CN105491454 A CN 105491454A
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China
Prior art keywords
terminal
access
mark
frequency control
log information
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CN201510829136.8A
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Chinese (zh)
Inventor
杨志中
蔡振宇
吕红亮
单明辉
尹玉宗
顾思斌
潘柏宇
王冀
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1Verge Internet Technology Beijing Co Ltd
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1Verge Internet Technology Beijing Co Ltd
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Priority to CN201510829136.8A priority Critical patent/CN105491454A/en
Publication of CN105491454A publication Critical patent/CN105491454A/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4667Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508Management of client data or end-user data
    • H04N21/4532Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

The invention discloses a frequency control method and device in precise recommendation. The frequency control method disclosed by the invention comprises the following steps: extracting video access log information recorded in a server to obtain terminal information of a video access terminal, information of a material accessed by the video access terminal and an access time of the video access terminal for accessing the material; correspondingly storing a terminal identifier, a material identifier and the access time; establishing an index structure, wherein the index structure is used for storing the corresponding terminal identifier and the material identifier when the access time exceeds a preset access upper limit within a preset time; and looking up the information of the material corresponding to a target terminal in the index structure, and filtering the found information of the material when releasing the material to the target terminal. According to the frequency control method disclosed by the invention, since a layer of index structure is added based on the one-layer Key-Value data structure, the query speed is greatly accelerated, therefore viewing experience of users can be effectively improved, the audience number is increased, and more viewers can see more materials.

Description

Frequency control method in a kind of accurate recommendation and device
Technical field
The present invention relates to computer video field, particularly relate to the frequency control method in a kind of accurate recommendation and device.
Background technology
Frequency control is maximum number of times of the material that control user sees within the time of specifying, and is one of core means of accurate directional technology.Wherein, material can be the advertisement of advertisement delivery system input or the information of propelling movement.Such as Publisher can limit a user can only see same material three times in (24 hours) in one day at most, and Publisher is the people of advertiser's advertisement-printing.The frequency herein controls to be that the strict frequency controls, and when namely reaching the set number of times upper limit, can not show this material completely.
In precisely recommending, be not that the frequency is more high better.On the one hand, very few contact really can not produce impression in the heart user; On the other hand, it is unhappy to detest that too much contact can make the user of contact produce on the contrary.1972, American Psychologist HerbertE.Krugman through having researched and proposed famous " three arrange opinion ", established the psychology relation that consumer contacts advertisement three times: first time is curious: " what this advertisement is? " Second time is understanding: " for what? " Judge for the third time: " what impression is produced to advertisement? "Certainly, because differences such as product, market, brand, competition, intention and media, also can be different on the frequency is arranged, but, to the effective contact frequency of advertisement limit general all with 3 times for the lowest limit.For Internet advertising, the displaying that technological means can be recorded to, under the impact of location advertising difference, from effectively showing there is sizable distance, therefore cannot directly apply mechanically " three arrange opinion ".But generally, along with user sees the rising of the same intention frequency, clicking rate is all generally on a declining curve.Therefore, when selecting and purchasing flow according to CPM, advertiser requires to control according to the frequency number of times that certain user touches certain intention sometimes, and to reach the object improving cost performance, CPMCostPerMille shows income thousand times.Particularly in the advertised product that the so effective depth of exposure of video ads is higher, the significance and importance that the frequency controls is particularly remarkable.
The realization that the frequency controls has two kinds of modes, ad hoc mode and service end mode.Ad hoc mode mainly utilizes the cookie information in user browser, the number of times of the material of memory access.When request server time, this information is delivered to server, server, according to the number of times after decoding, judges whether the upper limit reaching the frequency, thus realizes the function of filtration fraction material.Detail can referenced patent " a kind of advertisement putting frequency control method and device ".The shortcoming of ad hoc mode is that autgmentability is bad, but in Mobile solution advertisement, utilize SDK to do front end throw in the scene controlled, the scheme of client is extraordinary selection.Service end mode needs the buffer memory arranging memory access number of times on backstage, when accessing arrival, gets the frequency of access from buffer memory, according to the frequency upper limit arranged, thus filters out the material reaching the upper limit.
When jettison system need to inquire about some terminal guid reach the material itemID of the upper limit time, there are two kinds of methods, one is the fuzzy query mode utilizing similar guid:*, if the mode of guid:*, KV database can need full table scan mostly, data being reached to the quantity of hundred million ranks, the time is flagrant.Two is utilize guid:itemID1, guid:itemID2 etc., the situation of each itemID of inquiry one by one, even this mode, be also the time complexity needing o (n), n is the quantity of itemID.
Because jettison system cluster is very high to response time requirement, the part that the frequency controls needs to draw within 5ms the item needing to be filtered.When adopting above-mentioned storage organization, overtime rate, greatly about about 20%, is in down state substantially.
In sum, there is following defect in prior art: the scheme using client cookie, cookie becomes very heavy, and the amount of record is also limited.Because accurate commending system will support multiple client, Mobile-web (mobile phone terminal web), app etc., if adopt the scheme of client, each place is needed to make an amendment, cost is also higher, and adopt the scheme extension of service end good, only with amendment place, also need not again develop for new popularization position.In addition, existing jettison system inquiry velocity is slow, reduces Consumer's Experience.
Summary of the invention
In order to solve the problems of the technologies described above, the invention provides the frequency control method in a kind of accurate recommendation, comprising:
S1, extract in server the video access log information recorded, the access times of material described in the information of the material that described log information comprises the end message of video access terminal, described video access terminal is accessed and described video access terminal access; Described log information also comprises the access time of material described in described video access terminal access;
S2, store described log information, wherein, described end message comprises terminal iidentification, and the information of described material comprises material mark; Storing described log information comprises described terminal iidentification, material mark and access times corresponding stored;
S3, set up index structure, described index structure is used for storing in the given time, and access times exceed terminal iidentification corresponding in default access and material mark in limited time;
S4, search in described index structure the material mark corresponding to target terminal mark, when throwing in material to target terminal, the material that material that filtering finds mark is corresponding.
Further, described terminal iidentification, material mark and access times corresponding stored are comprised described in step S2: the material of a material of a terminal iidentification and this terminal access is identified and the access times corresponding stored of this this material of terminal access.
Further, the described log information of the storage described in step S2 comprises: by described log information stored in Key-Value database, wherein, identifies as key value, described terminal iidentification and material using described access times as value value.
Further, described described terminal iidentification and material mark to be comprised as key value: the material of a material of a terminal iidentification and this terminal access is identified as one group of key value.
Further, described terminal iidentification is the cookie of web terminal or the unique ID of equipment of mobile terminal.
The invention provides the frequency control device in a kind of accurate recommendation, comprising:
Extraction module, for extracting the video access log information recorded in server, the access times of material described in the information of the material that described log information comprises the end message of video access terminal, described video access terminal is accessed and described video access terminal access;
Memory module, for storing described log information, wherein, described end message comprises terminal iidentification, and the information of described material comprises material mark; Storing described log information comprises described terminal iidentification, material mark and access times corresponding stored;
Index module, for setting up index structure, described index structure is used for storing in the given time, and access times exceed terminal iidentification corresponding in default access and material mark in limited time;
Filtering module, for searching in described index structure the material mark corresponding to target terminal mark, when throwing in material to target terminal, the material that the material mark that filtering finds is corresponding.
Further, described terminal iidentification, material mark and access times corresponding stored are comprised described in memory module: the material of a material of a terminal iidentification and this terminal access is identified and the access times corresponding stored of this this material of terminal access.
Further, the described log information of the storage described in memory module comprises: by described log information stored in Key-Value database, wherein, identifies as key value, described terminal iidentification and material using described access times as value value.
Further, described described terminal iidentification and material mark to be comprised as key value: the material of a material of a terminal iidentification and this terminal access is identified as one group of key value.
Further, described terminal iidentification is the cookie of web terminal or the unique ID of equipment of mobile terminal.
Beneficial effect: the video access log information of the present invention by recording in extraction server, the information of material that the end message of acquisition video access terminal, video access terminal are accessed and the access times of video access terminal access material; And by terminal iidentification, material mark and access times corresponding stored; Set up index structure, index structure is used for storing in the given time, and access times exceed terminal iidentification corresponding in default access and material mark in limited time; Search the information of the material corresponding to target terminal in index structure, when throwing in material to target terminal, the information of the material that filtering finds.The present invention is directed to the Key-Value data structure of one deck, add the structure of a layer index, greatly improve the speed of inquiry, thus effectively can improve the viewing experience of user, increase audience size, more viewer can be allowed to see material, be unlikely to some material is exposed too much to some viewer.The present invention can also improve the operation control ability of advertiser, and advertiser for recommending the expiration period arranging material of freedom and planning in science and concrete frequency N, can reach the object improving cost performance.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art and advantage, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the realization flow figure of the frequency control method in the accurate recommendation that provides of the embodiment of the present invention;
Fig. 2 is the control logic figure of the frequency control method in the accurate recommendation that provides of the embodiment of the present invention;
Fig. 3 is the frequency control system block diagram in the accurate recommendation that provides of the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, the every other embodiment that those of ordinary skill in the art obtain under the prerequisite not making creative work, all belongs to the scope of protection of the invention.
Embodiment:
Refer to Fig. 1, the invention provides the frequency control method in a kind of accurate recommendation, comprising:
S1, extract in server the video access log information recorded, the access times of material described in the information of the material that described log information comprises the end message of video access terminal, described video access terminal is accessed and described video access terminal access;
S2, store described log information, wherein, described end message comprises terminal iidentification, and the information of described material comprises material mark; Storing described log information comprises described terminal iidentification, material mark and access times corresponding stored;
S3, set up index structure, described index structure is used for storing in the given time, and access times exceed terminal iidentification corresponding in default access and material mark in limited time;
S4, search in described index structure the material mark corresponding to target terminal mark, when throwing in material to target terminal, the material that material that filtering finds mark is corresponding.
What the implementation of service end that the frequency controls mainly utilized is in the daily record generated in system relevant information, can record access material corresponding to each video access terminal in daily record.As shown in table 1, in the present embodiment, utilize storm to extract log information in aol server cluster, by video access terminal and corresponding access material information stored in KV database, KV database is writing a Chinese character in simplified form of Key-Value database, preferably uses redis.Guid represents video access terminal, and each terminal corresponding guid, item_id representative access material, is numbered as itemID1, itemID2, itemID3 material.And using guid:item_id as key value, access times are as value value.Such as, time first time is arranged, key-value pair <guid:item_id, 1> stored in KV database, and will set expired time.With the time range preset for the cycle, in this time range, add up access times, exceed this time range then expired, again add up access times.In time again there is this guid and item_id in daily record, will from increasing value value corresponding to guid:item_id.Data content in KV database is as shown in table 1 below:
Table 1KV database purchase content
Key Value Expired time
guid:itemID1 1 2015.11.10 9:00:00
guid:itemID2 2 2015.11.10 10:00:00
guid:itemID3 3 2015.11.10 11:00:00
guid:itemID4 3 2015.11.10 12:00:00
Jettison system cluster, in launch process, from KV database, can inquire about the situation of the frequency of each item of this guid, the item reaching the predetermined upper limit is filtered out in value value.The realization figure that the frequency controls as shown in Figure 2.
In prior art, when jettison system need to inquire about some guid reach the itemID of the upper limit time, there are two kinds of methods, one is the fuzzy query mode utilizing similar guid:*, if the mode of guid:*, KV database can need full table scan mostly, data is reached to the quantity of hundred million ranks, the time is flagrant.Two is utilize guid:itemID1, guid:itemID2 etc., the situation of each itemID of inquiry one by one, even this mode, be also the time complexity needing o (n), n is the quantity of itemID.
Because jettison system cluster is very high to response time requirement, the part that the frequency controls needs to draw within 5ms the item needing to be filtered.When adopting above-mentioned storage organization, overtime rate, greatly about about 20%, is in down state substantially.
In view of the foregoing, be optimized further, add one deck index structure to the KV storage area that the frequency controls, only store the item_id exceeding frequency control of user, jettison system directly gets the item_id needing to be filtered from KV stores.
The false code setting up index structure principle is as follows:
key=guid:item_id;
BooleanisExist=exist (key); // judge, in KV storage, whether to there is key value guid:item_id
If (isExist) is { if // existence shows that this key value is also not out of date
Result=incr (key, 1); // for the count of this key value, from increasing 1, returning results is result after having increased
If (result>=frequency) // after having increased, if be greater than the frequency of setting, then put into index structure
Setex (guid, item_id, time); // the hash structure of redis can be utilized, time stores the expired time, and key is guid herein
}
Else{ // there is not this key value time, may be first time access, the access before also may being be expired
Del (guid, item_id); // first deletion action is carried out to the guid in hash structure, item_id item
Setex (key, 1, time); // to arrange count be 1, and set expired time
}
After setting up index structure, the content stored sometime in KV database is as shown in table 2 below:
Table 2 add index after KV database purchase content
Suppose that the access times upper limit preset is 3, then when jettison system inquiry reaches the id of frequency upper control limit, then only needing with guid is Key value, the Value that inquiry is corresponding, and gets the itemID that the time corresponding in itemID is greater than current time.As shown in table 2, then only need inquiry KV database once, can obtain and need the itemID filtered out to be itemID3 and itemID4.And from table 2, in index structure, be not set expiration date.
Correspondingly, the invention provides the frequency control device in a kind of accurate recommendation, comprising:
Extraction module, for extracting the video access log information recorded in server, the access times of material described in the information of the material that described log information comprises the end message of video access terminal, described video access terminal is accessed and described video access terminal access;
Memory module, for storing described log information, wherein, described end message comprises terminal iidentification, and the information of described material comprises material mark; Storing described log information comprises described terminal iidentification, material mark and access times corresponding stored;
Index module, for setting up index structure, described index structure is used for storing in the given time, and access times exceed terminal iidentification corresponding in default access and material mark in limited time;
Filtering module, for searching in described index structure the material mark corresponding to target terminal mark, when throwing in material to target terminal, the material that the material mark that filtering finds is corresponding.
The video access log information of the present invention by recording in extraction server, the information of material that the end message of acquisition video access terminal, video access terminal are accessed and the access times of video access terminal access material; And by terminal iidentification, material mark and access times corresponding stored; Set up index structure, index structure is used for storing in the given time, and access times exceed terminal iidentification corresponding in default access and material mark in limited time; Search the information of the material corresponding to target terminal in index structure, when throwing in material to target terminal, the information of the material that filtering finds.The present invention is directed to the Key-Value data structure of one deck, add the structure of a layer index, greatly improve the speed of inquiry, thus effectively can improve the viewing experience of user, increase audience size, more viewer can be allowed to see material, be unlikely to some material is exposed too much to some viewer.The present invention can also improve the operation control ability of advertiser, and advertiser for recommending the expiration period arranging material of freedom and planning in science and concrete frequency N, can reach the object improving cost performance.
The above is the preferred embodiment of the present invention; it should be pointed out that for those skilled in the art, under the premise without departing from the principles of the invention; can also make some improvements and modifications, these improvements and modifications are also considered as protection scope of the present invention.

Claims (10)

1. the frequency control method in precisely recommending, is characterized in that, comprising:
S1, extract in server the video access log information recorded, the access times of material described in the information of the material that described log information comprises the end message of video access terminal, described video access terminal is accessed and described video access terminal access;
S2, store described log information, wherein, described end message comprises terminal iidentification, and the information of described material comprises material mark; Storing described log information comprises described terminal iidentification, material mark and access times corresponding stored;
S3, set up index structure, described index structure is used for storing in the given time, and access times exceed terminal iidentification corresponding in default access and material mark in limited time;
S4, search in described index structure the material mark corresponding to target terminal mark, when throwing in material to target terminal, the material that material that filtering finds mark is corresponding.
2. the frequency control method in accurate recommendation according to claim 1, it is characterized in that, described terminal iidentification, material mark and access times corresponding stored are comprised described in step S2: the material of a material of a terminal iidentification and this terminal access is identified and the access times corresponding stored of this this material of terminal access.
3. the frequency control method in accurate recommendation according to claim 1 and 2, it is characterized in that, the described log information of storage described in step S2 comprises: by described log information stored in Key-Value database, wherein, described terminal iidentification and material are identified as key value, using described access times as value value.
4. the frequency control method in accurate recommendation according to claim 3, it is characterized in that, described described terminal iidentification and material mark to be comprised as key value: the material of a material of a terminal iidentification and this terminal access is identified as one group of key value.
5. the frequency control method in the accurate recommendation according to claim 1,2 or 4, is characterized in that, described terminal iidentification is the cookie of web terminal or the unique ID of equipment of mobile terminal.
6. the frequency control device in precisely recommending, is characterized in that, comprising:
Extraction module, for extracting the video access log information recorded in server, the access times of material described in the information of the material that described log information comprises the end message of video access terminal, described video access terminal is accessed and described video access terminal access;
Memory module, for storing described log information, wherein, described end message comprises terminal iidentification, and the information of described material comprises material mark; Storing described log information comprises described terminal iidentification, material mark and access times corresponding stored;
Index module, for setting up index structure, described index structure is used for storing in the given time, and access times exceed terminal iidentification corresponding in default access and material mark in limited time;
Filtering module, for searching in described index structure the material mark corresponding to target terminal mark, when throwing in material to target terminal, the material that the material mark that filtering finds is corresponding.
7. the frequency control device in accurate recommendation according to claim 6, it is characterized in that, described terminal iidentification, material mark and access times corresponding stored are comprised described in described memory module: the material of a material of a terminal iidentification and this terminal access is identified and the access times corresponding stored of this this material of terminal access.
8. the frequency control device in the accurate recommendation according to claim 6 or 7, it is characterized in that, the described log information of storage described in described memory module comprises: by described log information stored in Key-Value database, wherein, described terminal iidentification and material are identified as key value, using described access times as value value.
9. the frequency control device in accurate recommendation according to claim 8, it is characterized in that, described described terminal iidentification and material mark to be comprised as key value: the material of a material of a terminal iidentification and this terminal access is identified as one group of key value.
10. the frequency control device in the accurate recommendation according to claim 6,7 or 9, is characterized in that, described terminal iidentification is the cookie of web terminal or the unique ID of equipment of mobile terminal.
CN201510829136.8A 2015-11-25 2015-11-25 Frequency control method and device in precise recommendation Pending CN105491454A (en)

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